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Full text of "The Radio Annual, 1947"

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PROUDLY PRESENTS TH E 





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CALL ON W§m ¥OK SUGGESTIONS 



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KOA Denver 

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! DEPOSIT. 




FOR 




For Radio, the first year of peace has once 
again opened the dynamic door for additional 
unselfish contribution to the culture, enter- 
tainment and education of not only our own, 
but the countless millions of the entire world. 



Effervescent and sparkling are bright new 
facets of Television and FM. The eleven hun- 
dred pages that follow, to which the entire 
industry has enthusiastically contributed, tell 
a complete story. Our sincere thanks to all. 



This is the 10th anniversary of both Radio 
Daily and Radio Annual. This book is con- 
stantly in preparation. Each year, we have 
the opportunity of making it bigger and better. 
That's why we get such a kick out of doing so. 

JACK ALICOATE 
Editor 



FOR THE BEST IN NEWS . '. . 
FOR THE GREATEST IN PRESTIGE . 



• • 













> ; '; ; 









FOR: 
AM-FM-TELEVISION 



EDITORIAL 
IHVEX 



A 

Acoustical Society of America 930 

Actors Equity Association 930 

Advertisers' Index 27 

ADVERTISING: 

Advertising Association of the West. . . 930 

Advertising Council. Inc., The 930 

Advertising Federation of America. . . . 931 

Advertising Research Foundation 931 

Agencies, Addresses, Personnel 169 

Agency and Sponsor Network Billings. . 131 

Commercial Programs 897 

Commercial Programs — Television. . . . 1025 

Expenditures, Network 131 

Agents and Managers, Talent 89SDD 

ALABAMA: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes. 

Stations in State 313 

Stations, Facilities, Personnel 313 

ALASKA: 

Chief Engineers of Stations 1089 

Stations, Facilities, Personnel 689 

ALBERTA: 

Chief Engineers 1089 

Stations, Facilities, Personnel 683 

Aldrich, Thomas B., Article By 1080 

Alicoate, Jack, Introductions By 3, 987 

American Assn. of Adv. Agencies (A AAA) 931 

AMERICAN BROADCASTING CO.: 

Commercial Programs, 1946 897 

Gross Billings by Agencies, 1946 13L 

Network Map 260-261 

Personnel 262 

Sponsor Expenditures, 1946 131 

Stations Owned and/or Managed by . . . 263 



Woods, Mark, Article by 259 

American Communications Assn 931 

American Council on Education 932 

American Federation of Musicians 932 

American Federation of Radio Artists 

(AFRA) 932 

American Guild of Musical Artists. Inc. . . . 932 

American Marketing Assn 932 

American Newspaper Publishers Assn.. . 933 

American Radio Relay League, Inc 933 

American Society of Composers. Authors 

and Publishers, Personnel 933 

Article by John G. Paine 764 

Publisher Members 765 

American Television Society 933 

American Representatives Assn.. Inc 933 

Announcers (Their work during 1948) 887 

Argentina, Stations of 966 

A. my Forces Network, by Bill Murray.. 109 

ARIZONA: 

Chief Engineers of Stations 1089 

Estimated Population. Radio Homes, 

Stations in State 319 

Home Economic Directors of Stations . . 896Z 

Stations, Facilities, Personnel 319 

ARKANSAS: 

Chief Engineers of Stations. 1089 

Estimated Population, Radio Homes, 

Stations in State 323 

Home Economic Directors of Stations . . 896Z 

Stations, Facilities, Personnel 323 

Artists Representatives Association, Inc.. . 934 

Associated Actors & Artistes of America 934 

Association for Education by Radio. ..... 934 

Association of Canadian Advertisers, Inc. 934 
Associated Music Publishers, Inc., Pub- 
lisher Members 768 

Association of National Advertisers, Inc.. 934 

Association of Radio News Analysts ..... 935 




MARTIN BLOCK 



MAKE BELIEVE BALLROOM 
WNEW, New York 



'CHESTERFIELD SUPPER CLUB 

N. B. C. 

• • * 



STARTING KFWB, HOLLYWOOD, JUNE 2. 1947 



EDITORIAL INDEX 



Association of Women Broadcasters. Arti- 

ticle by Alma 'Kitchell 47 

Author's League of America, The. 935 

ARTICLES: 

AFN— Still Building Morale, by Bill 

Murray 109 

Associated Music Publishers, by Gretl 

Urban 768 

All-Electronic Color Tele, by E. W. Engs- 

trom 993 

A.W.S. Extends Its Influence, by Alma 

Kitchell 47 

Bell System Coaxial Cables, by L. G. 

Woodward 1006 

Better Recording Equipment, by Thomas 

B. Aldrich 1080 

B.M.B Complete First Study, by John K. 

Churchill 49 

Broadcast Equipment — 1947, by Clyde 

E. Dickey 1079 

Broadcast Measurement Bureau, by 

John K. Churchill 49 

Broadcast Music, Inc., by M. E. Tomkins 770 
Business Side of Radio, by M. H. 

Shapiro 129 

Chicago Outlook for 1947. by Nat 

Green 65 

Coast Expansion Continues, by Ralph 

Wilk 67-1102 

Facsimile Broadcasting Today, by John 

V. L. Hogan 53 

FM — Future Standard System, by Roy 

Hofheinz 1043 

Free Radio and Free Spaech, by 

M. H. Shapiro 41 

From the Agency Viewpoint, by 

Frederic R. Gamble 58 

Golden Era of Sportscasting, by Stan 

Lomax , 61 

Hollywood Tele a Reality, by Ralph 

Wilk 1102 

Keys to Progress in 1947, by Brig. Gen. 

David Sarnoff 45 

Main Street-Reflections, by Sid Weiss 73 
Optimism Keynotes Chicago, by Nat 

Green 1001 

Producing the Package Show, by 

Louis G. Cowan 79 



Production Gains Momentum, by S. P. 

Taylor 1077 

Progress of CBS Color Tele, by Peter 

C. Goldmark 997 

Radio Develops Songwriters, by Her- 
man Pincus 75 

Radio in Canada 1946-47. by Harry 

Sedgwick 55 

Radio Potentialities — 1947. by Frank 

Burke 37 

Radio's Year of Decision, by Justin 

Mi'ler 35 

Radio's Year of Expansion, by Charles 

R. Denny 33 

Report on the 23-Year Club, by H. V. 

Kaltenborn 97 

RMA Widens Its Services, by Bond 

Geddes 69 

Tele's F'.rst Major Year, by J. R. Pop- 

pele 51 

The FCC's Favorable FM Policy, by 

Manning Clagatt 1045 

The Keys to Progress in 1947, by Brig. 

Gen. David Sarnoff 45 

Television — Introduction, by Jack Ali- 

coate 987 

Tele Is Here — Outlook Bright, by Frank 

Burke 989 

Tele Eyed From the Capital, by Man- 
ning Clagett 999 

Tele's First Major Year— 1947. by J. R. 

Poppele 51 

The Tele Receiver Market, by Jim 

Owens 1003 

The Year in Washington, by Andrew 

H. Older 63 

The Year of FM — 1947, by Ira A. 

Hirschmann 1046 

They Are Our Songs, by Riley Shepard 817 

Transcription Status, by F. W. Ziv 71 

Twenty- Year Club, Report On, by H. V. 

KaMenborn 97 

United Nation's Big Radio Job for 1947. 

by Christopher Cross 81 

UN's Big Radio Job for 1947, by Christ- 
opher Cross 81 

Video in Britain, by E. C. Thomson 1004 





For WHB Availabilities, 'phone DON DAVIS at any 
ADAM YOUNG office : 

KEY STATION for the KANSAS STATE NETWORK 



. . • ■ ■ 






EDITORIAL INDEX 



What's Wrong With Television?, by 

Leonard F. Cramer 121 

Awards, Television, for 1S46 998 

B 

Backstage (People in Network Radio Pro- 
duction During 1946) 896S 

Eehind the Mike (Radio Artists and Their 

Work 1946) 779 

Better Recording Equipment, Article by 

Thomas B. Aldrich 1080 

Bibliography, Television 1038 

Bolivia, Stations of 967 

Brazil, Stations of 968 

British Broadcasting Co 935 

BMI Canada, Ltd 935 

BRITISH COLUMBIA: 

Stations, Facilities, Personnel 684 

British Guiana, Stations of 970 

British Honduras, Stations of 970 

Broadcast Equipment — 1947, by Clyde E. 

Dickey 1079 

Broadcast Music, Inc. (BM) Personnel... 935 

Article by M. E. Tompkins 770 

Publisher Members 771 

Burke, Frank, Articles by 37, 989 

Business 

Advertising Agencies, Personnel 169 

Agency and Sponsor Network Billings. 131 

Business Side of Radio 127 

Network Billings 131 

News Services 167 

Research Organizations 143 

Station Representatives 145 

C 

CALIFORNIA 329 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 323 

Home Economic Directors of Stations . . 896Z 

Stations, Facilities, Personnel 323 

CANADA: 

Article by Harry Sedgwick 55 

Canadian Association of Broadcasters 935 



Canadian Broadcasting Corp. (Person- 
nel) 681 

Chief Engineers of Stations 1089 

Section 681 

Stations. Alphabetically Listed by Call 

Letters 681 

Station Representatives in Canada. . . . 145 

Catholic Actors Guild of America, Inc.. 933 

Catholic Writers Guild of America 936 

Central and South America. Stations of. . S63 
Chicago Outlook for 1947. Article by Nat 

Green 65 

Chicago Radio Management Club 936 

Chicago Important Telephone Numbers.. 102 

Chief Engineers 1089 

Chile. Stations of 970 

Churchill. John K., Article by 49 

Clagett, Mann'ng. Articles by 999. 1045 

Coast Expansion Continues, Article by 

Ralph Wilk 67 

Coaxial Cable Program, Map 1008-9 

Colombia, Stations of 972 

COLORADO: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 349 

Home Economic Directors of Stations. .89 2Z 

Stations, Facilities, Personnel 349 

COLUMBIA BROADCASTING SYSTEM: 

Article by Frank Stanton 265 

Commercial Programs in 1S46 897 

Gross Billings by Agencies, 1946 131 

La Cadena de las Americas. Personnel 932 

Network Map 2S6. 267 

Personnel 288 

Sponsor Expenditures, 1946 133 

Stations Owned and Operated by.... 270 

Commercial Tele Programming, by Don 

McCIure £95 

Commentators: 

News, Their Work During 1946 861 

Sports, Their Work During 1946 871 

Commercially Sponsored Radio Programs 897 

Commercially Sponsored Television Pro- 
grams 1025 



Kaie Smtik 



EDITORIAL INDEX 



Committee on Consumer Relations in Ad- 
vertising, Inc 936 

Composers, Authors and Publishers 

Assn. of Canada, Ltd. 936 

CONNECTICUT: 

Chief Engineers of Stations 1089 

Estimated Population. Radio Homes, 

Stations in State 355 

Home Economic Directors of Stations. 896Z 

Stations, Facilities, Personnel 355 

Connecticut State Network, Personnel . . . 285 

Consulting Engineers 1085 

Costa Rica, Stations of 974 

Cowan, Louis G., Article by 79 

Cramer, Leonard F., Article by 121 

Cross, Christopher, Article by 81 

Cuba, Stations of 974 

D 

DELAWARE: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 359 

Stations, Facilities, Personnel 359 

Denny, Charles R., Article by 33 

Dickey, Clyde E., Article by 1079 

Directors (Their Work During 1946). 896W 

Directors Guild, Radio 941 

DISTRICT OF COLUMBIA 360 

Chief Engineers of Stations 1089 

Home Economic Directors of Stations . . 896Z 
Estimated Population, Radio Homes, 

Stations in District 360 

Stations. Facilities, Personnel 360 

Dramatists' Guild, The 936 

Dominican Republic, Stations of 976 

E 

Ecuador, Stations of 977 

Educational Outlets, Non Commercial... 123 
Educational Television Outlets, Non Com- 

mercial 125 

El Salvador, Stations of 978 

Engineers. Chief 1089 

Engineers, Consulting 1085 

Engstrom, E. W„ Article by 993 



Federal Radio Education Committe » 

(FREC) 937 

Institute for Education by Radio 937 

Equipment Firms, Personnel Addresses.. 1101 

F 

Facsimile Broadcasting Today, by John 

V. L. Hogan 53 

Facsimile Previewed (Photo) 115 

FEDERAL COMMUNICATIONS COMMISSION: 

Article by Charles Denny 33 

Construction Permits Granted for Com- 
mercial Television Stations 1032 

FM Broadcast Stations in Operation. . . 1047 

FM Applications Granted 1054 

Growth of Stations 77 

Members of Commission, Personnel. . . 230 

Federal Communications Bar Assn 936 

Federal Radio Education Committee 937 

Federal Trade Commission 937 

First Advertising Agency Group 937 

FLORIDA: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 362 

Home Economic Directors of Stations . . 896Z 

Stations, Facilities, Personnel 362 

Folk Artists (Their Work During 1946). . . 819 

FREQUENCY MODULATION: 

Authorized CP's for FM Stations 1054 

FM Association, Personnel, Committees 1044 
FM Broadcast Stations in Operation. . 1047 
FM — Future Standard System, by Roy 

Hofheinz 1043 

FM News Highlights of 1946 1063 

The FCC's Favorable FM Policy, by 

Manning Clagett . . ; 1045 

This Is the Year of FM. by Ira A. 

Hirschmann 1046 

G 

Gamble, Frederic G.. Article by. 58 

Geddes, Bond, Article by. 69 

GEORGIA: 

Chief Engineers of Stations 1089 



11 




There's a lot of truth to the statement that a 
radio station is no better than the people who 
man it and the policies that guide it. And WINS 
is no exception! With this in mind initial steps 
toward improvement have been made. Cur- 
rently WINS personnel has been increased 
21% while payroll's up 60%, thus providing a 
more adequate size and quality of staff. Pro- 
gramming too has progressed. Approximately 
48% of it represents new and improved shows. 
Also, a 50kw transmitter is being installed. All 
efforts continue to improve WINS ... to make 
it a better entertainment and information 
vehicle for listeners and an honest, resultful 
medium for advertisers. 



CROSLEY BROADCASTING CORPORATION 



WINS 



EDITORIAL INDEX 



Estimated Population, Radio Homes, 

Stations in State 373 

Home Economic Directors of Stations. 896Z 

Stations, Facilities, Personnel 373 

Goldmark, Peter C.« Article by 997 

Green, Nat, Articles by 65, 1001 

Gross Billings by Agencies. 1946 131 

Guatemala, Stations of 978 

Guilds 929 

Growth of Stations 77 

H 

Haiti. Stations of 978 

Hawaii Stations, Facilities, Personnel. ... 671 

Heinecke, Paul, Article by 775 

Hirschmann, Ira A., Article by 1043 

Hillbillies (Their Work During 1946) 819 

Hofheinz. Roy, Article by 1043 

Hogan, John C. L.. Article by 53 

Home Economics Directors 898Z 

Honduras. Stations of 97 J 

_ I 

IDAHO: 

Chief Engineers of Stations 1039 

Estimated Population, Radio Homes, 

Stations in State 384 

Home Economic Directors of Stations. . 896Z 

Stations, Facilities. Personnel 384 

ILLINOIS: 

Chief Engineers of Stations 1089 

Estimated; Population, Radio Homes, 

Stations in State 389 

Home Economic Directors of Stations. 896Z 

Stations, Facilities. Personnel 389 

INDIANA: 

Estimated Population, Radio Homes, 

Stations in State 401 

Chief Engineers of Stations 1089 

Home Economic Directors of Stations. 896Z 

Stations, Facilities. Personnel 401 

Institute for Education by Radio 937 

Institute of Radio Engineers 937 

Intercollegiate Broadcasting System 938 

Interdepartment Radio Advisory Commit- 
tee (IRAQ 938 



International Broadcast Stations of the 

United States 947 

International Brotherhood of Electrical 

Workers 938 

International News Service 167 

Introductions by Alicoate. Jack 3. 987 

IOWA: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 408 

Home Economic Directors of Stations. . 8962 
Stations, Facilities, Personnel 438 

K 

Kaltenborn. H. V., Article by 97 

KANSAS: 

Chief Engineers of Stations 1389 

Estimated Population, Radio Homes, 

Stations in State 415 

Home Economic Directors of Stations . . 896Z 
Stations, Facilities, Personnel 415 

KENTUCKY: 

Chief Engineers of Stations 1029 

Estimated Population, Radio Homes, 

Stations in State 421 

Home Economic Directors of Stations . . 8962 

Stations, Facilities, Personnel 421 

Kitchell, Alma, Artic'e by 47 

Kobak. Edgar, Article by 271 

Keystone Broadcasting System, Personnel 284 

L — 

La Cadena de las Americas (Pan Ameri- 
can Network) of CBS, Stations. Per- 
sonnel 932 

Lambs, The 938 

Latin-American Networks, CBS 952 

Latin-American Networks, NBC 956 

Lomax, Stan, Article by 61 

Los Angeles, Important Telephone Num- 
bers 103, 105. 107 

LOUISIANA: 

Chief Engineers of Stations 1089 

Home Economic Directors of Stations. . 896Z 



13 



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EDITORIAL INDEX 



Estimated Population, Radio Homes, 

Stations in State. 427 

Stations, Facilities, Personnel 427 

M 

Magazines, Trade-Fan-Technical-General 243 

MAINE: 

Chief Engineers of Stations 1089 

Home Economic Directors of Stations . . 896Z 
Estimated Population. Radio Homes, 

Stations in State 432 

Stations, Facilities. Personnel 432 

Main Street-Refections, by Sid Weiss ... 73 

Managers and Agents (New York, Chi- 
cago, Los Angeles) . 896DD 

Market Research Council 938 

MARYLAND: 

Chief Engineers of Stations 1089 

Home Economic Directors of Stations . . 896Z 
Estimated Population, Radio Homes, 

Stations in State 437 

Stations, Facilities, Personnel 437 

MASSACHUSETTS: 

Chief Engineers of Stations 1089 

Home Economic Directors of Stations . . 898Z 
Estimated Population, Radio Homes. 

Stations in State t . . 441 

Stations, Facilities, Personnel 441 

McClure, Don, Article by 995 

Mexico, Stations of 962 

MICHIGAN: 

Chief Engineers of Stations 1089 

Home Economic Directors of Stations. . 896Z 
Estimated Population, Radio Homes, 

Stations in State 451 

Stations, Facilities, Personnel 451 

Miller, Justin, Article by 35 

MINNESOTA: 

Chief Engineers of Stations. ....... 1089 

Home Economic Directors of Stations . . 896Z 
Estimated Population, Radio Homes, 

Stations in State 463 

Stations, Facilities, Personnel 463 

MISSISSIPPI: 

Chief Engineers of Stations 1089 



Home Economic Directors of Stations. . 896Z 
Estimated Population, Radio Homes, 

Stations in State 468 

Stations, Facilities, Personnel 468 

MISSOURI: 

Chief Engineers of Stations 1089 

Home Economic Directors of Stations . . 896Z 
Estimated Population, Radio Homes, 

Stations in State 473 

Stations. Facilities, Personnel. 473 

MONTANA: 

Chief Engineers of Stations 1089 

Home Economic Directors of Stations.. 89SZ 
Estimated Population, Radio Homes, 

Stations in State 480 

Stations, Facilities, Personnel 480 

Murray, Bill, Article by 109 

MUSIC: 

Ascap 764 

AMP 768 

BMI 770 

SESAC 775 

Musical Conductors (Their Work During 

1946) 837 

MUTUAL BROADCASTING SYSTEM: 

Article by Edgar Kobak. . 271 

Commercial Programs in 1946 897 

Gross Billings by Agencies in 1946... 131 

Network Map 272. 273 

Personnel 274 

Sponsor Expenditures, 1946 133 

Music Publishers' Protective Association, 

Inc 939 

tf , 

NATIONAL ASSOCIATION OF 
BROADCASTERS: 

NAB Standards of Practice 239 

NAB Officers, Personnel, Committees.. 234 

Statement by Justin Miller 35 

NATIONAL BROADCASTING CO.: 

Commercial Programs in 1946 897 

Network Map 278, 279 

Latin-American Network . 956 



15 



EDITORIAL INDEX 



Personnel 283 

Stations Owned and Operated by 283 

Trammel, Niles, Article by 277 

National Association of Educational 

Broadcasters 939 

National Better Business Bureau, Inc.... 933 
National Association oi Radio News Di- 
rectors 933 

National Industrial Advertisers Associa- 
tion, Inc 239 

National Variety Artists, Inc 940 

NEBRASKA: 

Chief Engineers oi Stations 1089 

Home Economic Directors of Stations.. 89 SZ 
Estimated Population. Radio Hemes, 

Stations in State 483 

Stations, Fac'lities, Personnel 483 

NETWORKS: 

Advertising Agency Gross Billings... 131 

American Broadcasting Co 259 

Canadian Broadcasting Corp 681 

Columbia Broadcasting System 265 

Expenditures by Agencies and Spon- 
sors 131 

Keystone Broadcasting System 284 

Mutual Broadcasting System 271 

National Broadcasting Co 277 

National Networks 257 

Regional Networks 285 

Sponsor Network Expenditures 131 

Nebraska Broadcasters Association 940 

NEVADA: 

Chief Engineers of Stations 1089 

Estimated Popu'ation, Radio Homes, 

Stations in State 483 

Home Economic Directors of Stations.. 896Z 

Stations, Facilities, Personnel 486 

NEW BRUNSWICK: 

Chiei Engineers of Stations 1089 

Home Economic Directors of Stations.. 896Z 

Stations. Facilities, Personnel 888 

NEW HAMPSHIRE: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes. 

Stations in State 487 



Home Economic Directors of Stations.. 898Z 

Stations, Facilities, Personnel 487 

NEW JERSEY: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 489 

Home Economic Directors of Stations.. 896Z 

Stations, Facilities, Personnel 483 

NEW MEXICO: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Home?. 

Stations in State 433 

Home Economic Directors of Stations. . 896Z 

Stations, Facilities. Personnel 493 

News Commentators (Their Work During 

1946) 861 

News Events of 1946. Ten Outstand ng. . 39 

News Services 167 

NEW YORK: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes. 

Stations in State 497 

Home Economic Directors of Stations . . 896Z 

Stations. Facilities. Personnel 497 

New York, Important Telephone Num- 
bers 100 

Nicaragua. Stations of 979 

Non-Commercial Educationa 1 Outlets.... 123 
Non-Commercial Educational Television 

Outlets 125 

NORTH CAROLINA: 

Chief Engineers of Stations 1089 

Estimated Population. Radio Homes. 

Stations in State 529 

Heme Economic Directors of Stations. . 898Z 

Stations. Facilities. Personnel 529 

North Carolina Association of Broad- 
casters 940 

Northern California Broadcasters Asso- 
ciation 940 

NORTH DAKOTA: 

Chief Engineers of Stations 1089 

Estimated Population. Radio Homes, 

Stations in State 543 

Home Economic Directors of Stations . . 896Z 

Stations, Facilities, Personnel 543 



17 




ED HERLIHY 



• Voice of Universal Newsreel 
• "Kraft Music Hall" 

• One O'Clock Sunday News With Ed Herlihy 
• M. C. "Children's Hour" 
• "Carmen Cavallaro Show" 

© M. C. "Honeymoon in New York" 



Ifi 



EDITORIAL INDEX 



NOVA SCOTIA: 

Chief Engineers 1089 

Stations, Facilities, Personnel 690 

O 

OHIO: 

Chief Engineers of Stations 1083 

Estimated Population, Radio Homes, 

Stations in State 547 

Home Economic Directors of Stations.. 896Z 

Stations, Facilities, Personnel 547 

Ohio Association of Broadcasters 940 

OKLAHOMA: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 563 

Home Economic Directors of Stations. . 896Z 

Stations, Facilities, Personnel 563 

Oklahoma Network . 288 

Older, Andrew H. Article By 63 

ONTARIO: 

Chief Engineers 1089 

Stations, Facilities, Personnel 693 

Orchestra Leaders (Their work during 

1946) 837 

OREGON: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 569 

Home Economic Directors of Stations . . 896Z 

Stations, Facilities, Personnel 569 

Organists (Their work during 1946) 837 

Organizations 929 

Outlets, Educational Non-Commercial 123 

Owens, Jim Article by. 1033 

p 

Pacific Advertising Association 940 

Panama, Stations of 979 

Paine. John G. Article by 764 

Paraguay, Stations of 979 

PENNSYLVANIA: 

Chief Engineers of Stations. 1089 



Estimated Population, Radio Homes, 

Stations in State 577 

Home Economic Directors of Stations 896Z 

Stations, Facilities, Personnel 577 

Pennsylvania Broadcasters Association. . 941 

Performing Rights Societies 763 

Peru, Stations of 980 

Pincus, Herman, Article by 75 

Poppele, J. R., Article by 51 

Press Associations 167 

Producing the Package Show, by 

Louis G. Cowan 79 

PRODUCTION: 

Agents and Managers, Talent 896DD 

Ascap. Publisher Members 765 

Announcers (Their work during 1946). 887 

BMI, Publisher Members 771 

Backstage (People in Radio Produc- 
tion during 1946) 896S 

Chief Engineers of Stations 1089 

Folk Artists— Hillbillies 819 

Home Economic Directors of Stations. . 896Z 
Managers, Agents, Talent. ......... 896DD 

Musical Conductors (Their work during 

1946) 837 

News Commentators (Their work in 

L946) 861 

Orchestra Leaders (Their work during 

1946) 837 

Programs of 1946, Network Commercial 897 

Program Producers 709 

Radio Artists (Their work during 1946) 781 
Radio Directors (Their work during 

1946) 896W 

SESAC, Publisher Members 776 

Sports Commentators, (Their work dur- 
ing 1946) 871 

Transcription Companies 745 

Vocal Artists, (Their work during 1946) 849 

Writers, Radio 878 

Production Gains Momentum, by S. P. 

Taylor 1077 

Professional Music Men, Inc 941 

Programs, Commercially Sponsored 897 

Program Directors Guide 83 

Publications (Trade - Fan - Technical - Gen- 
eral) 243 



19 



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20 



EDITORIAL INDEX 



PUERTO RICO: 

Stations. Facilities, Personnel 675 

Q 

Quaker Network 239 

QUEBEC: 

Chief Engineers 1089 

Stations, Facilities, Personnel 700 

R _ 

Radio Artists. (Their work. 1946) 781 

Radio Club of America, Inc £41 

Radio Council— WBEZ (FM) 941 

Radio Develops Songwriters, by Herman 

Pincus 75 

Radio Directors Guild 941 

Radio Executives Club of New York .... 942 

Radio Groups 929 

Radio Manufacturers Association 942 

RMA Officers and Executive Personnel 

Committees 1946-1947 1081 

Radio Manufacturers Association of 

Canada 942 

Radio Programas de Mexico, S. A 960 

Radio Script & Transcription Exchange, 

U. S 942 

Radio Technical Planning Board 942 

Radio Writers' Guild 943 

Regional Networks 285 

Report on the 20-Year Club, by H. V. 

Kaltenborn 97 

Representatives, Stations 145 

RMA Widens Its Services, by Bond 

Geddes 69 

Research Organization 143 

RHODE ISLAND: 

Chief Engineers of Stations 1089 

Estimated Population. Radio Homes. 

Stations in State , 601 

Home Economic Directors of Stations. . 893Z 

Stations, Facilities, Personnel 60 1 

Rocky Mountain Radio Council. Inc 943 

S 

Sarnoff, David, Article by 45 



SASKATCHEWAN: 

Chief Engineers 1089 

Stations, Facilities, Personnel 704 

SESAC: 

Article by Paul Heinecke 775 

Personnel 943 

Publisher Members 776 

Sedgwick, Harry, Article by 55 

Shapiro. M. H., Articles by 41, 129 

Shepard, Riley, Article by 819 

Society of Jewish Composers, Publishers 

and Song Writers 943 

Society of Motion Picture Engineers 943 

Song Writers' Protective Association (SPA) 944 

SOUTH CAROLINA: 

Chief Engineers or Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 603 

Home Economic Directors of Stations. . 896Z 

Stations, Facilities, Personnel 603 

South Central Quality Network 289 

SOUTH DAKOTA: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 608 

Home Economic Directors of Stations. . 89SZ 

Stations, Facilities, Personnel 608 

Southern California Broadcasters' Asso- 
ciation, Inc 944 

Sponsor Network Expenditures 131 

Sports Broadcasters Association (New 

York Chapter) 944 

Sports Commentators (Their work, 1946) 871 

STATIONS: 

Alphabetically (U. S.-Territories) By 
Call Letters with Index to Detailed 

Information 294 

CANADA: 

Alphabetically by Call Letters with 

Index to Detailed Information 681 

Central and South America 966 

Stations, Growth of. 77 

Stations of Mexico 962 

Station Representatives 145 

Sponsor Network Billings 131 

Surinam (Dutch Guiana), Stations of 980 



21 



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* Kermit-Raymond Radio Productions ^ 

presents 






RAY GREEN'S 

PRODUCTION OF 



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(A Thirty Minute Transcribed Program) «w 



STARRING AS GUESTS EACH WEEK 

THE GREATEST STARS OF HOLLYWOOD * 

in Radio Adaptations of Hit Pictures 
The Greatest Comedians of Stage-Screen and Radio M 

plus 

THE ORCHESTRAS OF ^ 



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RAY BLOCH and ENRIC MADRIGUERA 

jL, (second series of 26 shows) ( fir it series of 26 shows) 

And tlt& Ptoif/iam r & Qettial cMa&t 
* JIM AMECHE 






yL On Each Show From Three To Five Big Name Stars 

A NAME HOLLYWOOD STAR— A NAME COMEDIAN— A NAME VOCALIST * 



A PARTIAL 

Marlene Dietrich 
Luise Rainer 
Allan Jones 
Ruth Chatterton 
Hildegarde 
Ann Rutherford 
Henny Youngman 
Harry Cool 
Margo 

Glenda Farrell 
Jan Murray 
Constance Bennett 
Harrington & Hyers 
Fay Wray 
Joseph Calleia 
Block & Sully 
Mischa Auer 
Walter Abel 
Jean Parker 
John Carradine 
Edith Fellows 
Jack Carter 



LIST OF GUESTS TO DATE 

Peter Lorre 
Peter Donald 
Wendy Barrie 
Jerry Cooper 
Morey Amsterdam 
Joseph Schildkraut 
George Givot 
Skippy Homeier 
Neil Hamilton 
Jane Withers 
Gregory Ratoff 
Elsa Maxwell 
Guy Kibbee 
Richard Arlen 
Nan Wynn 
Phil Regan 
Adele Astaire 
Bea Wain 
Jackie Gleason 
Romo Vincent 
Milton Berle 
Joy Hodges 



IN ORDER OF THEIR APPEARANCE 



Pat O'Brien 
Diana Lewis 
Bonita Granville 
Jack Pearl 
Lucille Ball 
Desi Arnaz 
Basil Rathbone 
Virginia Weidler 
Phil Brito 
John Loder 
Dick Powell 
Dinning Sisters 
Wesson Brothers 
Stuart Erwin 
Frances Faye 
Danny O'Neil 
Stroud Twins 
Francis Lederer 
Bert Lahr 
Roger Pryor 
Zasu Pitts 
Joey Adams 



Jack Benny 
Mary Livingston 
Phil Harris 
"Rochester" 
Don Wilson 
Martha Scott 
Lee Sullivan 
Zero Mostel 
Kay Francis 
Faye Emerson 
Ralph Morgan 
Helmut Dantine 
Buddy Lester 
Diana Barrymore 
Lew Parker 
Roland Young 
Monica Lewis 
Johnny Morgan 
Roddy McDowall 
Yvette 
Dean Jagger 
Anita Louise 



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KERMIT-RAYMOND CORP. 

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22 



EDITORIAL INDEX 



T 

Talent Managers and Agents 896DD 

Taylor. S. P., Article by 1077 

Telephone Numbers, Important 

Chicago 102 

Los Angeles 103-105-107 

New York 100-101 

Washington. D. C 107 

TELEVISION: 

American Television Society 933 

Non-Commercial Educational Television 

Outlets 125 

Television Broadcasters' Assn., Inc 944 

Telephone Numbers, Important 100-107 

Ten Outstanding News Events of 1946. . . 43 
What's Wrong with Television, Article 

by Leonard F. Cramer 121 

YEAR BOOK OF 
TELEVISION: 

Alicoate, lack. Introduction, By 987 

All-Electronic Color Tele, by E. W. 

Engstrom 993 

Awards for 1946, American Television 
Society, Television Broadcasters, 

Assn 998 

Bell System Coaxial Cables by L. G. 

Woodward 1006 

Bell System Coaxial Cable Program 

(map) 1008-9 

Bibliography . 1038 

Commercial Television Broadcasting 

Stations 1032 

Commercial Tele Programming, by Don 

McClure 995 

Commercial Television Programs — (1946) 1025 
Commercial Television Stations, Per- 
sonnel, Facilities 1035 

Construction Permits for Television Sta- 
tions 1032 

Facts and Figures — Tele Tempo Today 991 

Glossary 1010 

Highlights of 1946, Television 1016 

Hollywood Tele a Reality, by Ralph 

Wilk 1102 

Licenses Granted for Commercial Tele- 
vision Stations 1032 



Optimism Keynotes Chicago, by Nat 

Green 1001 

Progress of CBS Color Tele, by Peter C. 

Goldmark 997 

Tele Eyed from the Capital, by Mann- 
ing Clagett 999 

Tele's First Major Year — 1947, by J. R. 

Poppele 51 

Tele is Here — Outlook Bright, by Frank 

Burke 989 

Television News Highlights — 1946 1016 

Television, Non-Commercial Education- 
al Outlets 

Ten Outstanding News Events of 1946 43 

Television Talk, A Modern Glossary.. 1010 
The Tele Receiver Market, by Jim 

Owens 1003 

Video in Britain 1946-47, by E. C. 

Thomson 1004 

What's Wrong with Television, Article 

by Leonard F. Cramer 121 

TENNESSEE: 

Chief Engineers of Stations. . 1089 

Estimated Population, Radio Homes, 

Stations in State 610 

Home Economic Directors of Stations . . 896Z 

Stations, Facilities, Personnel 610 

Tennessee Valley Regional Network.... 289 

Ten Outstanding News Events 39 

Ten Outstanding Television News Events 43 

They Are Our Songs, by Riley Shepard 817 

Tobacco Network 289 

Thomson, E. C, Article by 1004 

Tompkins, M. E„ Article by 770 

Transcription Companies 745 

Territories and Possessions, Section ..... 669 
Transcription Status, Article by Fred- 
eric W. Ziv 71 

TEXAS: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 617 

Home Economic Directors of Stations . . 896Z 

Stations, Facilities, Personnel 617 

Texas Quality Network 289 

Texas State Network 289 

Trade Publications 243 

Trammel!, Niles, Article by 277 



23 




ERSONAL MANAGEMENT MARK HANNA, 654 MADISON AVE., N. Y 



EDITORIAL INDEX 



Transcription Companies 745 

Transcription Network (Keystone) 284 

Transradio Press Service . 185 

Tri-City Stations of Virginia 289 

Twenty-Year Club 944 

Twenty-Year Club, Article by H. V. 

Kaltenborn 97 

U . . — _ 

Unions 929 

United Press Association 167 

United States Department of Agriculture 

(Radio Service) 914 

U. S. Dept. of Interior (Radio Section). . . . 945 
United Nations, ArLicle by Christopher 

Cross 81 

Urban, Gretl, Article by 763 

Uruguay, Stations of S81 

UTAH: 

Chief Engineers of Stations 1G03 

Estimated Population, Radio Homes, 

Stations in State 637 

Home Economic Directors of Stations.. 8~SZ 

Stations, Faci'ities, Personnel 637 

W 

Venezuela, Stations of S82 

VERMONT: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 6-10 

Home Economic Directors of Stations.. 8332 

Stations, Facilities, Personnel 640 

VIRGINIA: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes. 

Stations in State 641 

Home Economic Directors of Stations . . G95Z 

Stations, Facilities, Personnel 641 

Vocal Artists, Their Work 849 

— W — 

WASHINGTON: 

Chief Engineers of Stations 1089 



Estimated Population, Radio Homes, 

Stations in State 648 

Home Economic Directors of Stations. . 896Z 

Stations, Facilities, Personnel 648 

Washington State Association of Broad- 
casters 945 

Washington, (District of Columbia) Impor- 
tant Radio and Telephone Numbers 107 

Weiss, Sid, Article by 73 

Western Association of Broadcasters .... 945 

WEST VIRGINIA: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Hemes, 

Stations in State 655 

Home Economic Directors of Stations.. 896Z 

Stations, Facilities, Personnel 655 

What's Wrong with Television? By 

Leonard F. Cramer 121 

Wilk, Ralph, Articles by 67, 1102 

WISCONSIN: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homss, 

Stations in State 660 

Home Economic Directors of Stations.. 896Z 

Stations, Facilities, Personnel 660 

Wisconsin Networks, Inc 290 

Wolverine Network 290 

Woman's National Radio Commlttoe. . . . 945 

Writers' Board 945 

Woodward, L. G. Article by 1006 

WYOMING: 

Chief Engineers of Stations 1089 

Estimated Population, Radio Homes, 

Stations in State 666 

Home Economic Directors of Stations. . 896Z 

Stations, Facilities, Personnel 656 

Y 

Yankee Network, Personnel 290 

Year Book of Television 985 

— Z 

Ziv, Frederick W., Article by 71 



25 



ADVERTISING 
IHVEX 





Abbott, Bud 48 

Aces, Easy 801 

Advance Tele. Pet., Inc. . . 996 

Advertiser, The 248 

Advertising Age 246 

Air Features, Inc 720 

All-Canada Radio 687 

Allen, Fred 784 

Allen, George W 736 

Allen, Rosalie 825 

Allentown Record Co., Inc. 750 
Allied Record Mig. Co., 

Inc 1078 

Allman. Elvia 805 

American B'Cast. Co.. 104, 256 
American Inst, of Music. . 762 

Anderson, Eddie 8 14 

Andre, Pierre 896B 

Andrews, Cameron 810 

Andrew Sisters 16 

Anson, Bill 182 

Arlo 845 

ASCAP 761 

Associated Press 4 

Associated Prog. Ser 708 

Aull, Emily 677 

Avery-Knodel, Inc 148 

Ayer. N. W., Son, Inc.... 126 
Azul, Cadena, R. H. C. . . . 950 

— B — 

Backus, Jim 806 

Bailey, Jack 896 

Baker, Phil 786 

Balsley. Clyde 178 

Bargy, Roy 841 

Barton, Eileen 850 

Beasley, Irene 792 

Beck, Jackson 794 

Becker, V. S 186 

Begley. Ed 811 

Belli. Lido 170 

Benny, Jack 36 

Benrus 122 

Bergen, Edgar 44 

Berle, Milton 40 

Bingman, Frank 896G 

Bixby. Carl 878 

Blanc, Mel 86 

Bloch, Ray 844 

Block, Martin 6 

Blue Flames, The 852 

Boles, Jim 793 

Borge, Victor 784 

Braun, Ruth & Gilbert 880 

Breneman, Tom 78 



Brito, Phil 847 

Britt, Elton 826 

Broadcast Music, Inc 98, 99 

Broadcasters Network Stu- 
dios 8S6D 

Brown, Dick 850 

Bryan, Arthur Q 807 

Burns and Allen 789 

Burns. Bob 788 

Byron Productions, Inc... 735 

— c — 

CFRB 692 

CHSJ 689 

CKAC 701 

CKLW 454 

Campbell. Cecil ........ 827 

Canadian Broadcaster . . . 255 
Canadian B'Cast. Corp... 678 

Canova, Judy 786 

Cantor, Eddie 38 

"Can You Top This?"... 788 

Carle, Frankie 836 

Carolina Playboys, The. . 821 

Carson. Jack 790 

Chambers & Garrison. .. 1099 

Charles, Milton 879 

Chittison, Herman 845 

Clark, Lon 804 

C'arke, Phil 810 

Close, Upton 862 

Coe, Robert. Assoc. 136 

Collins Radio Co. 

Facing Inside Back Cover 

Collyer. Bud 896B 

CBS Ill, 112. 113. 114 

Columbia Transcriptions . 744 
Combs, George Hamilton, 

Jr 883 

Commercial Radio Produc- 
tions, Inc 731 

Como, Perry 26 

Costello, Lou 48 

Cotsworth, Staats 806 

Cott, Ted 804 

Courtney. Alan 804 

Cowan, Louis G., Inc.. .74. 714 
Cresta Blanca Wines, Inc. 124 
Cullen, Bill 809 

— D — 

Davis, Joan 46 

Dean, Eddie 824 

De Angelo, Carlo 735 

Delmar, Kenny 806 

Denney, Dave 819 

Denver Darling 832 

27 



Devine. Jerry 712 

Doff, Red 852 

Donald, Peter 806 

Don Lee Network 132, 133 

Douglas. Don 805 

Doyle. Jim 896F 

DuBov. Paul 812 

Dudley, Bernard 887 

DuMont, Allen B., Lab. . . 986 

Dunham, Dick 896H 

Durante, Jimmy 54 

— E — 

Edwards. Joan 848 

Edwards, Ralph 60 

Eiler, Barbara 802 

Ellington, Duke 838 

Elliot. Win 892 

Ellis, Steve 874 

Emery. Bob 1005 

Empire B'Cast. Corp 754 

Evans, Dale 851 

Evans, George B 813 

— F — 

Faith, Percy 840 

Falkenburg, Jinx 795 

Farnsworth Tele. & Radio 

Corp 988 

Faye, Alice 128 

Featured Radio Programs, 

Inc 30 

Federal Tele. & Radio 

Corp Inside Back Cover 

Felton. Verna 808 

Fenwick. Ellen 804 

Fischer, Carl, Inc 755 

Fitzgerald, Ed & Pegeen. 80 

Flannery. Harry W 861 

Foley, Red 820 

Forjoe & Company 155 

Framer, Walt 881 

Fremantle Overseas Radio 

Ltd 946 

— G — 

Gailmor, William S 865 

Gale, Inc 172 

Gallop, Frank . 891 

Gardner, Ed 50 

Gardner, Paul 880 

Garred. Bob 896E 

Gart, John 82 

Gary, Arthur . . . 895 

General Artists Corp. .... 727 

General Electric ........ 992 

Gilmore, Art ........... 896G 

Girard, Leftwich, Hey* 
ward , 737 



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newspictures. 

V Large display space on each newspicture 
for your promotion message. 

V Radio personality booklets distributed 
through merchants in your station area 
to radio homes FREE. 

TEL-PIC promotional service has the ac- 
ceptance of more than 400 satisfied 
broadcasters because: 

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2. Thousands of Radio Personality booklets promoting AM or FM and personalities 
heard over your station are distributed to hundreds of thousands of radio homes. 

3. TEL-PIC newspictures attract attention because they are packed with human 
interest. 

4. Your station's promotional copy is imprinted on every newspicture with copy 
changes as often as desired. 

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newspictures and radio personality booklets. 

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28 



ADVERTISING INDEX 



Glickman, Marty 872 

Gobel, Dolph 842 

Godfrey, Arthur 792 

Goodman, Al 

Facing Page one 

Goodman, Benny 24 

Goodson and Todman .... 802 

Grauer, Ben 89 1 

Green, Eddie 813 

Gregory, Bobby 831 

Guedel. John, Radio Prod. 729 

— H — 

Hamilton, Gene 893 

Harrice, Cy 889 

Harrington, Bill 850 

Harris, Phil 128 

Heatter, Gabriel 883 

Henley, Arthur 737 

Herlihy, Ed 18 

Herman, Woody 84 

Hersholt, Jean 70 

Hoff, Carl 844 

Hollywood Chatterbox 

Enterprises 738 

Hope, Bob 42 

Hughes. Gordon T 736 

Husing, Ted 791 

International Record. Co., 

Inc 756 

James, Hugh 896C 

Jansky & Bailey 1092 

Johnson, Cliff 896D 

Johnson, Ginger 88 

Jostyn, Jay 802 

Joy. Dick 896F 

— K — 

KABC 632 

KCKN . 417 

KCMO 474 

KDYL 639 

KENI 668 

KFAR 668 

KFEL 350 

KFJZ 624 

KFMB 342 

KFQD 670 

KFVD 335 

KFWB 332 

KGFJ 333 

KGW 568 

KHOZ 324 

KINY 670 

KMBC 472 

KMLB 428 

KOY 388 

KPMO 339 

KQV 591 

KRLD 622 

KROW 338 

KSD 264 



KSJB 542 

KSTP 462 

KSUM 388 

KTKN 670 

KTUC 388 

KaDell, Carlton 894 

Karl Zomar Library 732 

Kasper-Gordon, Inc 716 

Kaufman, Irving 808 

Kay. Beatrice 62 

Kearns, Joseph 810 

Keel, John J 1084 

KeJk, Jackie 808 

Kent. Alan 88 

Kenton. Stan 94 

Kermit-Raymond Corp. . . 22 
Keystone B'Cast. .Bet. 284-285 

Kirby, Fred 823 

Knight, Raymond, Prod.. . 726 

Kyser, Kay 52 

— L — 

Lawrence, Mort 809 

Lee, Bert 872 

Levin, Sylvan 90 

Lewis, Monica 850 

Lewis. Robert Q 800 

Lombardo, Guy 34 

Lorde, Athena 793 

Lyons. A. & S., Inc 140 

Lytell, Jimmy 840 

— iff 

MacGregor, C. P 743 

Mack, Gilbert 808 

Mack, Ted, Co 739 

MacQuarrie, Haven 728 

Makelim Associates .... 175 

Malone, Ted 810 

Manson, Charlotte 802 

Marks, Edw. B.. Music 

Corp 769 

Marks, Garnett 886 

Martin, Don . . 811 

Maxwell, Marilyn 848 

McBride, Mary Margaret. 803 

McClatchy B'Cast. Co 328 

McConnell. Ed 799 

McCrary, Tex 795 

McGeehan, Pat 812 

McGill, Jerry 879 

McGillvra. Jos., Hershey, 

Inc 148 

Mcintosh, Frank H 108S 

McKeon, Jeannie 849 

McNary & Wrathall 1094 

McNeill. Don 72 

Merrill. Robert 172 

Metronome 250 

Michael, Roy 890 

Michelson, Charles, Inc.. 753 

Miller, Allan 724 

Miller, Irving 846 

Miller, Jack 844 

29 



Mitchel, Les. Prod.. Inc. . . 734 

Mogle, Bill , 88L 

Moore, Gary 58 

Morgan, Raymond R., Co. 174 
Morris, William, Agency. 134 
Morton Radio Productions, 

Inc 722 

Murray, Lyn 842 

Musical Courier 252 

Music Corp. of America. . 138 
Mutual B'Cast. System, 

Inc 106 

Muzak Trans. Div 746 

— IV — 

NBC 116. 117. 118. 119 

NBC Spot Sales 2 

National Radio Features. 730 

NCAC 142 

Neblett Radio Productions 722 

Nolan, Bob 829 

Novak, Frank 76 

— © — 

Oboler, Arch 878 

O'Connor, Rod 896E 

Olsen, Johnny 796 

P 

Pan American B'Cast. Co. 150 

Parker. Lew 794 

Paul. Charles 840 

Pearson. Fort 896 

Perrott, Ruth 797 

Perry, Bill 852 

Philco 990 

Piano Playhouse . 734 

Pratt, Ben 176 

Press Wireless. Inc 20 

Presto Recording Corp.. . . 1076 

Price, Eugenia, Prod.. 733, 757 

Pringle, Nelson 864 

Prof. Quiz 803 

Progressive Radio Advt. 

Co 170 

Putnam, George Carson . . 120 

— « — 

Quiz Kids 74 

— R — 

RCA Back Cover 

Rackin & Pittinger 814 

Radio Consultants, Inc... 1098 

Radio Craft 254 

Radio Productions. Inc. . . 739 
Radio Programas De 

Mexico 948 

Randolph. Amanda ..... 812 

Ray, Garo W 1088 

Reeves Sound Studios, 

Inc 755 

Rhay, Kingston 843 

Richman Productions ... 710 

Rickey, Al 839 

Riggs, Glenn 893 

Ring and Clark. . , . 1090 




WICKERSHAM 2-2700 



247 PARK AVE. 



NEW YORK 17, N. Y. 



30 



ADVERTISING INDEX 



Ringling Bros, and B. & B. . . 32 

RKO Television Corp 984 

Robbins, Fred 895 

Rockhill Radio, Inc 718 

Rogers, Jesse 831 

Rogers, Roy 818 

Ross, David 896 A 

Ryan, Irene 796 

6000 Sunset 756 

Santa Fe Rangers 830 

Saphier, James L 130 

Scharf, Walter 844 

Schon. Kenneth 852 

SESAC 14 

Shaffer, Lloyd 842 

Shepard, Riley 822 

Sherman & Marquette. . . . 168 

Shore, Dinah 56 

Simms. Ginny 96 

Singleton, Penn 108 

Skelton, Red 790 

Smith, Kate 10 

Smith, Paul J 843 

Sons of the Pioneers 829 

Souvaine, Henry, Inc.. . . . 725 

Spivak, Charlie 838 

Standard Rate & Data Ser- 
vice 242 

Stark, Charles, Inc 730, 994 

Stark, Richard 892 

Steel, Johannes 864 

Steele, Ted 184 

Stein, Harold 798 

Sterling, Len 894 

Stewart, Jay 896A 

Stone, Clifford 828 

Stone, Ezra 782 

Styles, Hal 780 

Sylvern, Hank 839 

— T — 

Taylor, Glenhall 738 

Teleways Radio Produc- 
tions. Inc 180 

Tel-Pic Synd., Inc 28 

Tet:ey, Walter 812 

Texas State Network 616 

Thomas, Ann 794 

Thomas Family, The 830 

Tide 244 

Timely News Photos, Inc. . 188 

Trans-Lux News-Sign 

Corp. . . .Facing Pages 1120 
Trendle-Campbell B'Cast. 

Corp 286, 728 

Tuttle. Lurene 801 

— JU — 

United Press 166 

Universal Radio Sales ... 152 
U. S. Recording Company 752 

Video Television ... 1040 



Von Baumann Studios. . . 732 

Von Zell. Harry 888 

Voorhees. Don 840 

Vox Pop 92 

— w — 

WADC 546 

WAGE 523 

WAKR 545 

WAPA 676 

WATL 372 

WAZL 581 

WBAL 436 

WBAP 626 

WBAX 596 

WBGE 371 

WBIG 534 

WBNX 504 

WBNY 500 

WBT 530 

WBYN 498 

WCAU 576 

WCOU 433 

WDEL 359 

WDSU 426 

WEBR 500 

WEST 578 

WEVD . 507 

WFAS 528 

WFBL 522 

WFCI 600 

WFIL 586 

WFMJ 560 

WFMO 1042 

WGAL 583 

WGBR 533 

WGN 387 

WGST 375 

WGY 521 

WHAM 518 

WHAS 420 

WHB 8 

WHBF 398 

WHDH 445 

WHIO 553 

WHN 506 

WHOM 508 

WHWL 597 

WIAC 674 

WIBC 403 

WIBW 414 

WIBX 526 

WINS 12 

WIOD 366 

WIP 588 

WIRE 404 

WISN 664 

WITH 435 

WJAX 364 

WJBK 453 

WJEF 458 

WJJD 393 

WJW 550 

31 



WKBN 562 

WKBO 580 

WKZO 458 

WLAW 447 

WLIB 510 

WLS 388 

WLW 276 

WMCA 512 

WMFJ 362 

WMRN 554 

WMT 258 

WNEL 673 

WNEW 514 

WOR 496 

WORK 599 

WORL 440 

WOV 516 

WPAT 490 

WPEN 590 

WPRO 602 

WPTF 538 

WQXR 29'2 

WRAK 598 

WRAW 593 

WRBL 372 

WRNL 645 

WRNY 520 

WROK 399 

WRR 624 

WSB 374 

WSRS 551 

WSTC 357 

WSTV 556 

WTBO 438 

WTIC 354 

WTOL 558 

WTON 647 

WWDC 361 

WWJ 450 

WWRL 528 

Ward, Jack 842 

Waring, Fred 64 

Weldon& Carr 1096 

Western Electric 1074 

Williams, Alun 896C 

Wilson. Stu 896H 

Wilson, Ward 872 

W'sraer, Harry 870 

Wolf, Assoc, Inc 726 

Wonderlul Smith 798 

— Y — 

Yankee Network, Inc. . 422, 443 

Young, Adam, J., Jr 144 

Young, A'an 68 

Young, Victor 841 

Youngman, Henny 66 

Yvette 851 

.£'• 

Zerbe, Lawson 807 

Ziv, Frederic W„ 

Co. . 706. Inside Front Covers 



Qreetin%5 from RINGLING BROS. 

and BARNUM & BAILEY 
CIRCUS ... 

Radio Department 

BEV. 
KELLEY 




FRANK 
ORRISSEY 






'i* ?: 







THE GREATEST SHOW ON EART 



..;:.'. 



RADIO'S YEHR OF EXPfMSIOIl 




SETS THE 7947 PHTTERR 

OF mCREflSED (TlOfTlEPTl 



By CHARLES R. DENNY 

Chairman 
Federal Communications Commission 



W7TTH wartime fetters removed, radio in 
1946 chalked up a year of unprecedented 
activity and expansion in its many phases, 
and 1947 gives every promise of appropriate 
follow-up acceleration. 

The development in aural and visual broad- 
casting, as well as in other radio services, 

will provide the nation with the most extensive array of program and communications 
facilities in history. Establshed rado facilities, busy with the improvement and expansion 
of their outlets, were joined by hundreds of newcomers during the past twelve months. 

Frequency modulation and television, newest members of the broadcast family, made 
significant strides as grants were issued and as station construction and set production 
were stepped up. _ 

The Commission's report, "Public Service Responsibility of Broadcast Licensees," 
unanimously adopted last March, inaugurated a policy of a more detailed review of broad- 
cast station performance in passing upon applications. 

During 1946, the Commission began hearings incident to determining what changes, if 
any, should be made in the present method of allocating "clear channels" in the standard 
broadcast band. 

The post-war impetus given to FM indicates that this new type of broadcasting will make 
great progress within the next few years. 

Following public hearings, the Commission withheld, until June 30, 1947, the assignment 
of one out of every five Class B FM-channels tentatively allocated for various areas. The 
purpose of this reservation is to safeguard equitable distribution of FM frequencies, offer 
opportunities to newcomers and, at the same time, prevent monopolistic tendencies. 

Television moved out of the blueprint stage and into the construction phase. A hearing 
was scheduled in December, 1946, to obtain information on the status and possibility of 
adding color to commercial television operation. 

# 

The Commission, fully conscious of its responsibility to encourage the orderly expansion 
of the complex radio art, looks forward to 1947 as a year in which more complete and ade- 
quate services will be available. 

Broadcasting will continue to be unsurpassed in its ability to serve the American people 
through the dissemination of information, education, culture and entertainment. Broad- 
casters will continue to have a great responsibility to see that the technical resources at 
their disposal are matched by an awareness of the public interest, imagination and courage 
on the programming side. 

For Complete FCC Personnel Please Turn To Page 229 




YEAR OF DECISIOn 



FOR THE 



m^mmm^m^m. 



By JUSTIN MILLER 

President 
National Association of Broadcasters 




mm 

lliWi; 




■L 



n^HE NAB looks forward to 1947 as the year 
-*- of decision in many of the radio industry's 
practices and problems. 

New legislation, a new NAB Standards of 
Practice and new standards of program per- 
formance, spear-headed by the establishment 
of the NAB's new Program Department, are 
the top items of a full agenda. 

In the field of legislation, I have recommended (1) that renewals of licenses should 
be automatic except when the Commission protests that the licensee has not been per- 
forming in the public interest; (2) that revocation and renewal upon protest of the 
Commission should be triable in a Federal District Court with a fair hearing and the usual 
guarantees of a fair hearing in a Court instead of in an administrative hearing which 
proceeds without those guarantees and without an opportunity for appeal except on the 
grounds of law. £ 

I would make the FCC a party complainant in such cases; (3) that to the extent the 
discretion of the licensee is withheld from him, as in political broadcasts, his liability for 
libel and other penalties should be removed; (4) that the scope of Judicial review of the 
Commission's decisions be enlarged, whether there is an aggrieved person or not, to 
cover the interpretations of its (the Commission's) power in cases in which decisions 
themselves are not adverse to anyone but in which opinions are written having the 
effect of regulations. * 

I would, also, enlarge the scope of Judicial review to permit an appeal by any citizen 
where freedom of speech is abridge; (5) that the scope of the free speech limitation be 
made explicit. If it isn't sufficiently plain in the Act as it stands, then Congress should 
write it in terms which no one can misunderstand. There should be an express repudiation 
of the "scarcity doctrine" as a limitation upon freedom of speech; and (6) that, in order 
to avoid any indirect attack upon freedom of speech, Congress provide expressly that the 
Federal Communications Commission shall have no supervision over program content or 
the business structure of radio stations. 

O 

With respect to the new Standards of Practice, the full membership of the NAB, at its 
last meeting in Chicago, cleared the way for quick and effective action by ratifying a 
by-law giving to the Board of Directors of NAB the power to formulate Standards of 
Practice and provide means for their observance. NAB's new Standards of Practice Com- 
mittee has been appointed and will hold its first meeting in February or March and, 
working directly with the NAB Board and with headquarters staff, it will immediately 
begin to formulate policies which will guide the broadcaster and protect the listener. 
The new Program Department will seek, also, to establish even higher standards of 
program performance and program practices and to encourage experimentation in the 
limitless field of new program ideas and techniques. 

For Complete NAB Section and Personnel Please Turn to Page 234 

35 



LUCKY STRIKE 


Presents 


Every Sunday Over NBC — 7 P. M.— E.S.T. 


JACK BENNY 


^J4i4 Laj/ 


MARY LIVINGSTONE 


ROCHESTER 


PHIL HARRIS 


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VUrilten hu 


SAM PERRIN 


MILTON JOSEFSBERG 


GEORGE B A L Z E R 


JOHN TACKABERRY 


' 


36 


. ____ 



1947 P0TEH1UTIES GREAT 



By FRANK BURKE, Editor, RADIO DAILY 



"D ADIO can't miss in 1947 if the industry 
-^makes use of its great potentialities. 
Station expansion in the AM, FM and 
television fields, an 
unprecedented mar- 
ket for receivers 
and the many new 
sponsors in pros- 
pect for commer- 
cial radio are just 
a few of the signs 
that forecast pros- 
perity during the 
new year. 

In the AM — 
standard station 
field — there are 
1,064 stations of rec- 
ord today with the 
Federal Communi- 
cations Commission 




Frank Burke 



and a total of 890 applications for new 
and changed stations awaiting processing. 
In addition, the Commission reveals, that 
there were 532 AM grants during the cal- 
endar year and that most of these stations 
are still in the process of construction. 
Last year at this time there were 1,027 
AM stations on the air. 

The FM station prospects for 1947 are 
bright. FCC Chairman Charles Denny 
predicted recently that more than 700 FM 
stations will be on the air before the end 
of the year. On Jan. 1, 136 FM stations 
were of record at the Commission and 
500 applications were awaiting processing. 

Television stations are expected to in- 
crease in number during this year. On 
January 1 there were nine video stations 
operating, 46 grants and 19 applications 
pending. A spokesman for the FCC pre- 
dicted that construction would get under 
way on 100 tele stations during the new 
year. Among those in prospect are sta- 
tions in Buffalo, Detroit, Chicago, St. 
Louis, St. Paul, Los Angeles, Baltimore, 
Boston and Philadelphia. 

Other trends in the expanding elec- 
tronic industry has been stepped up, pro- 
duction schedules in the radio, television 
and facsimile receiver fields. While pro- 
duction in radio and television receivers 
during 1946 were limited largely to table 
models the year coming will see expand- 
ing stocks of all-purpose console receivers 
and combinations of radio-phonographs. 



Organizational Expansion 

Industry organizations took on added 
importance as the year 1947 got under 
way. The National Association of Broad- 
casters, which in 1940 had a membership 
of 536 at the San Francisco convention, 
announced during their January board 
meeting on the coast that membership now 
totals 1.169. Another important organi- 
zational trend was the formation of the 
Frequency Modulation Association in 
Washington with a charter membership 
of 250 FM broadcasters interested in the 
development and exploitation of the FM 
field. The Radio Manufacturers Associa- 
tion is also playing a vital role in the in- 
dustry expansion with stepped-up plans 
for manufacturing, merchandising and 
promotion. In New York, the Institute of 
Radio Engineers announced approxi- 
mately 7,000 in attendance, and unprece- 
dented buying of new equipment at their 
March meeting and exposition. 

Webs and Stations Active 

Networks and stations throughout the 
country have buckled down to creative 
selling in a market which bids fair to 
become highly competitive as the year 
progresses. One trend noted in commer- 
cial programming with the advent of the 
new year is the growing emphasis put 
on co-operative programming with the 
major networks as well as independents 
going after the business. Notable among 
the new co-op shows is "America's Town 
Meeting of the Air," on ABC; Fulton 
Lewis on Mutual; Red Barber's sports 
show on CBS and NBC's "World News 
Roundup." Platter spinners continued to 
garner local business on stations through- 
out the nation and the husband-and-wife 
gossip shows were thriving in cities such 
as New York, Chicago and Los Angeles. 

On the labor-management front the 
most important developments was the 
AFRA-Webs negotiations for new artists' 
contracts, the Government's appeal of the 
Federal court decision favoring James C. 
Petrillo and AFM who were prosecuted 
under the Lea Act, and the settlement of 
strikes which involved IBEW groups in 
several cities. 

Growing emphasis on the importance 
of public relations was also a development 
as 1947 got under way. The NAB board 
meeting in San Francisco, gave President 
Justin Miller broad powers. 



37 



THANKS A MILLION . . . for helping us raise over 
five million Christmas Gifts for disabled War Veterans. 







EDDIE CANTDD 

"I Love To Spend Each Thursday With You" 

10:30 P.M., E.S.T. — NBC 

FOR pabst blue ribbon beer 



38 



TEN OUTSTANDING 
RADIO NEWS EVENTS 
OF 1946 

1. Operations Crossroads — Bikini atom bomb test by the Navy. 

2. Paris Peace Conference — Secretary Byrnes- Molotov tiff. 

3. UN General Assembly and Council Meetings, New York and London. 

4. Wallace resigns from Cabinet — GOP victory at the polls. 

5. Food, and the fight on inflation, ups and downs of the finally-defeated OPA. 

6. Strikes, railroad and coal, automobile and maritime, with Government defied 
by John L. Lewis. 

7. New war threat as Yugoslavia shoots down American planes. 

8. Nuremberg war crime trials and subsequent executions. 

9. Transatlantic and domestic air disasters, notably Empire State and Wall 
Street building crashes- — Army-Navy long distance air flights. 

10. Country's worst hotel fire which gutted the Winecoff Hotel, Atlanta. 

Outstanding Broadcasts 

Executions of Nazi war criminals — Suicide of Goering, pooled broadcast by 
Arthur Gaeth. 

ABC's four-part broadcast of John Hersey's "Hiroshima." 

Network pickups of Bikini atomic bomb explosions. 

MBS' broadcast of Ickes' final press conference as Secretary of the Interior. 

National Air Races from Cleveland (CBS). 

Radar to the moon experiment from Belmar, N. J. (WOR). 

Special Xmas Programs on 700 Stations for hospitalized veterans, sponsored 
by RADIO DAILY in collaboration with the Veterans Bureau. 



39 





NEW YORK OFFICE— 1650 BROADWAY 



K) 



FREE RADIO flflD FREE SPEECH 

3y M H. SHAPIRO, Managing Editor, RADIO DAILY 




M. H. Shapiro 



'"TAKING into consideration some specific 
-*- programs one heard during the past 
year, it begins to seem as though the 
broadcasting indus- 
try is developing 
an Achilles heel, 
self-made, purely 
through a desire to 
lean backward in 
seeing to it that 
free speech remains 
unimpaired. Partic- 
ularly pampered in 
this respect were 
those who attacked 
radio, its programs, 
and style of living, 
as it were. 

Chronological- 
ly speaking, three 
books apparently 
started something. There emerged the 
FCC's "Blue Book"; Siepmann's "Radio's 
Second Chance," and Wakeman's "The 
Hucksters." Concurrently the press agents 
got busy, even organizations like the 
American Civil Liberties Union (and 
their press agent). Radio was sud- 
denly flooded with discussions, and 
the regular commercial and sustaining 
forums brought forth authors (or vice 
versa) , pro and con sitters-in, and the 
industry mostly began to take it on the 
chin. To the average listener, it appeared 
that radio from then on accepted the 
negative while the attackers placed them- 
selves in the light of being on the affirm- 
ative side. 

• 
Radio's only recompense appeared to be 
the faint cry in the midst of these pro- 
grams in question: "See, if this weren't a 
free country and radio wasn't free, you 
couldn't be on here razzing the. dickens 
out of us. Isn't it better this way?" Which 
is the obvious and must be known to a 
great many American people by now. 

What radio did during the war, and even 
before that, in preparing the nation for 
it; what it is doing now in the way of 
contributing millions of dollars worth of 
free time and energy on the part of its 
executives and staff; its help to the gov- 
ernment in the reconversion task and 
various other contributions to govern- 
mental needs apparently is taken for 



granted. There are numerous other laud- 
able phases of radio as millions of listeners 
will attest. 

• 

Yet, during course of the forums et al. 
none of the good radio programs came 
up for discussion. 

Next phase was the disposition of net- 
work heads to issue words of warning 
regarding too highly commercialized 
radio. At least one network series sought 
to analyze the situation with a view 
toward learned people having their say 
and presenting the picture from an im- 
partial standpoint. And one might ask, 
who listened? Not so many of the people 
who squawked about radio's shortcom- 
ings. It is indicated that the so-called 
squawkers were listening to the commer- 
cial program on another network — at least 
the vast majority of the listeners pre- 
ferred the commercial show to one in- 
tended to be constructive for their benefit. 

So much for the good intentions of the 
broadcaster. He did what he thought was 
the right thing; John Q. Public did what 
he thought right — he preferred the com- 
mercial show, or which he at least con- 
sidered the more entertaining. Thus John 
Q. contradicts himself and repudiates his 
champions for better and less commer- 
cial radio. 

• 

Could it be that radio suffers on many 
an occasion from an inferiority complex? 
One that stems from the fact that there 
is an FCC — a Government agency which 
licenses it. John Q. is sure he has a stake 
in the industry, overlooking private in- 
vestment at the same time. His stake, in 
so far as governmental expenditure is con- 
cerned, is no greater than that invested 
by way of second-class post office privil- 
eges accorded newspapers and periodicals. 
No one would want to revoke this sub- 
sidy because fewer people could then 
afford newspapers and periodicals re- 
ceived by mail. Illiteracy would mount, 
something not desirable in a democracy. 
• 

Radio must and can free itself from 
such a complex, if that is the term. It can 
educate listeners to the fact that selectivity 
is up to themselves. Eventually his choos- 
ing will determine the future course of 
radio, commercial or otherwise. 



For Complete Listing Of Commercial Programs On Major Networks See Page 891 



4'i 




PEPSODENT PROGRAM 
PARAMOUNT PICTURES 






42 



1 



THE OUTSTANDING 
TELEVISION EVENTS 
OF 1946 

Television broadcast of Louis-Conn heavyweight championship bout at Yankee 
Stadium. Event was aired via coaxial cable in five major Eastern cities. 



Opening of the first television network on Feb. 12 and telecast of Lincoln's 
Birthday ceremonies from Washington to New York. 



Du Mont-Wanamaker studios, — world's largest — opened on April 15 with a 
web broadcast between New York and Washington. 



Television plays a vital role in the atom bomb tests at Bikini. 

CBS demonstrates its mechanical system of color television. 

Television Broadcasters Association Convention in New York points to official 
beginning of the industrial on a major scale. 

Charles R. Denny, FCC chairman, predicts 100 video stations will be on the air 
by the end of 1947. 

• 

First telecast from the halls of Congress; first telecast of a Presidential address 
to opening joint-session of Congress. 

BBC resumes television service for the first time since 1939. 

Demonstration of air-borne television by RCA-U. S. Navy in Washington. 

RCA demonstrates its system of all-electronic color. 

Television covers first major world peace-parley — UN Security Council at 
Hunter College, New York City. 

For Year Book of Television — 100 pages — Please Turn To Page 985 

43 



edgar bergen 
charlie McCarthy 
"mortimer smerd" 



Beginning Their Tenth Season. . . . 

THE CHASE AND SANBORN HOUR 
Sundays . . . over NBC 



Soon . . . 



in 
Walt Disney's 
FUN AND FANCY FREE" 



44 



THE KEYS TO PROGRESS ID '47 

By BRIG. GENERAL DAVID SARNOFF, President, RCA 




David Sarno-ff 



THE uncertainties, 
A largely related to 
shortages of raw ma- 
terials and other in- 
dustrial deterrents, 
which cloud the hori- 
zon of the New Year, 
must be cleared with- 
out delay to avoid 
economic paralysis. If 
industrial unrest is 
ended and the flow 
of basic components 
is increased, 1947 
holds promise of be- 
ing America's first 
major television year, for science has 
equipped that great new industry to move 
forward as a service to the public. Fur- 
thermore, trade estimates indicate a large 
replacement market for radio sets and 
radio tubes which were in service through- 
out the war. In addition, a potential mar- 
ket for radio-phonographs and television 
receivers exists in the 7 to 10 million 
homes which may be built during the 
next ten years. 

• 

Television in 1947 can make big strides 
in taking its place alongside the older arts, 
and in many instances visual communica- 
tion can give them new and modern 
import. Although the television camera 
already has scanned national political 
conventions and presidential candidates, 
it will be ready to play its first big role 
in the 1948 campaign. That year will be 
to television what 1924 was to broadcast- 
ing, when Coolidge, Davis, Dawes, Cox, 
Bryan and other orators picked up the 
microphone for the first time in a na- 
tional campaign and marveled at its 
ability to reach the people. Political tech- 
niques were vastly changed in that era 
of the headphones and gooseneck loud- 
speaker horns. Similarly, in 1947, televi- 
sion will be studied as a new factor in 
politics as plans are laid for the '48 cam- 
paign of radio sound and sight. In 1948, 
it may be expected that in the United 
States there will be several hundred 
thousand television equipped homes. 
• 

Increased activity among the broad- 
casters in television programming during 
1946 revealed that the showmen are pre- 
pared to present an interesting variety of 



entertainment, newsreels and sports 
events. Their technique in the operation 
of new cameras has attested that they are 
on the mark and ready to go! They now 
have mobile camera-equipped television 
trucks to relay on-the-scene programs by 
short-waves to the main transmitters. 
New York is the television capital of the 
world — the center of this great new me- 
dium of entertainment, which will ex- 
pand through networking across the coun- 
try from city to city and from state to 
state — and finally nation-wide. 

On October 30, RCA Laboratories dem- 
onstrated for the first time in history, 
clear, fiickerless, all-electronic color tele- 
vision. And it was accomplished without 
moving parts. It was done ail-electroni- 
cally by means of electron tubes and elec- 
tron beams "painting" pictures in colors. 
The pictures were viewed on a 15 x 20 
inch screen. 

• 

The realization of this universal system 
of television, which transmits and re- 
ceives both color and black-and-white 
pictures with equal quality, is as far- 
reaching as was the creation of an all- 
electronic television system which sup- 
planted the mechanical discs used in 
black-and-white television when it first 
began. 

The new RCA electronic color televi- 
sion system, which contributes to the 
television leadership of our country, will 
be available to the entire radio industry. 
The initial demonstration firmly estab- 
lished the basic principle; it will be fol- 
lowed in 1947 by the transmission and 
reception of color pictures in motion, 
then outdoor scenes and finally, in 1948, 
electronic color television on large-size 
theatre screens. 

Sensitized by wartime research and de- 
velopment, television's electronic eye now 
rivals the human eye in what it is able 
to see. Performance of the RCA Image 
Orthicon television camera during 1946 
greatly advanced the art and proved that 
television no longer needs brilliant light- 
ing; it can see whatever the eye can see 
in twilight, moonlight, candlelight, and 
even go a step further and see in "black 
light," or infra-red, to which the human 
eye does not respond. 

(Please See Page 59) 



4S 




JOAN DAVIS 



Starring On The 
JOAN DAVIS SHOW 6 



For 



"SWAN SOAP- 
CBS— 8:30 P.M. (E.S.T.), Every Monday Night 



A HI. B. EXTERDS ITS IMUBKE 



By ALMA KITCHELL, President, Assn. of Women Broadcasters of NAB 




Alma Kitchell 



'"THE year 1947 finds 
the Association of 
Women Broadcasters 
of NAB ready and 
eager to meet the 
challenge of a new 
year, while review- 
ing a record of mark- 
ed progress during 
the previous twelve 
months. 

With the conclu- 
sion of the war and 
resumption of nor- 
mal traveling facili- 
ties which made possible district and 
national meetings, the women broadcast- 
ers became increasingly aware of the 
benefits to be derived from membership 
in our Association. The roll, as of Janu- 
ary 1st, includes the names of 1026 active 
and associate members on approximately 
500 NAB stations in 350 cities and in 
allied fields. With the further cooperation 
of station managers, that number will 
grow. 

While the Association was originally 
conceived and organized by a group of 
women on the air, and has thus far found 
its greatest strength within the ranks of 
program directors and commentators, 
there is a definite indication that its scope 
and influence is constantly broadening. 
For that reason, a change of name was 
voted upon and passed during 1946. The 
present year will bring an improvement 
and an expansion in the benefits which 
will accrue to all members, both active 
and associate. 

• 

Patterned after the parent Association's 
division into seventeen districts, A.W.B. 
has profited by a number of regional meet- 
ings arranged by district chairmen and 
national officers. The practical help which 
such program clinics have proved to be 
and the recognition which several State 
Governors have given by their attendance 
insures an extension of them. It is expected 
that during 1947, each district will hold 
at least one such meeting. 

Plans are well under way for the 
Annual Convention to be held in New 
York City, March 7, 8, 9, when new hori- 
zons for women in the broadcasting indus- 
try will be explored. 



There are many concrete evidences of 
the value of the Association to its mem- 
bers. It has brought inspiration and help 
through united effort toward common ob- 
jectives; through the exchange of ideas 
for the improvement of program service; 
through a broader knowledge of radio's 
over- all purposes and problems; through 
the interpretation of the changing func- 
tion of the woman broadcaster; and 
through the recognition accorded our 
group by national, state, civic, and private 
agencies for important help rendered dur- 
ing the war and since. 



There are also many signs of its value 
to the Industry. Through Dorothy Lewis, 
N.A.B.'s Co-ordinator of Listener Activity 
and Vice-President of A.W.B., important 
information has been channelled from 
N.A.B., also from Government agencies, 
and national women's organizations and 
others. It has developed patterns for the 
celebration of National Radio Week, and 
played no small part in that event by 
conducting a national contest via women's 
programs on the topic — "What I Think 
About Radio." It has been cited in a public 
ceremony at the White House by Herbert 
Hoover for its significant role in the suc- 
cess of the food emergency campaign. It 
has advanced in three rapidly developing 
areas of influence other than through the 
established channel of the microphone. 



A.W.B., collaborating with some 125 
major national organizations which total 
40,000,000 members; participating in col- 
lege and university conferences; and co- 
operating with Radio Councils wherever 
established, is becoming the feminine 
voice which serves the larger purpose. 

A.W.B. is the means by which its mem- 
bers in the majority of radio stations in 
the United States may benefit from the 
studies, surveys and technics being de- 
veloped by N.A.B. for the improvement 
of radio in this country. It is also the 
channel through which they can imple- 
ment their interest, their talents, and their 
experience; thereby giving greater signi- 
ficance to their contribution to the Amer« 
ican system of broadcasting. 



47 



Bud Lou 

ABBOTT and COSTELLO 




On Ike. Ait, 

Thursdays—NBC 

For CAMEL CIGARETTES 

• 

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Exclusive Management 

EDWARD SHERMAN 

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COMPLETES FIRST STUDY 



By JOHN K. CHURCHILL, Director of Research, BMB. 




HTHE number of 
A families that lis- 
ten to a radio sta- 
tion — its total audi- 
ence — is basic in- 
formation. Yet un- 
til the formation of 
BMB no definition 
of a station's audi- 
ence was univer- 
sally agreed upon 
by the Radio In- 
dustry and natur- 
John K. Churchill ally no measure- 
ment of that audience had ever been made 
o_i a uniform basis for all stations. BMB's 
first contribution to this radio research 
problem was a definition of a station's 
total audience acceptable to broadcasters, 
advertisers and agencies alike. Simplified 
and stated briefly the BMB definition is: 
The total number of radio families that, 
without undue aids to recall, report that 
some member of the family listens to the 
station at least once a week — separately 
for daytime (before dark) and for night- 
time (after dark). 

Why does BMB use "once a week" as a 
criterion for determining whether a fam- 
ily is a member of a station's total au- 
dience? Because radio uses the weekly 
programming cycle. True, some programs 
recur more frequently, but the station's 
complete program cycle covers an entire 
week. 

• 

And since a station's listeners are those 
who tune to specific programs, those who 
listen to any of the week's programs must 
be included in the total audience. 

BMB does not imply that the average 
listener to one station hears as many pro- 
grams on that station as the average lis- 
tener to another. One station may enjoy 
more days per week or hours per day of 
listening by the average member of its 
audience than another station. Any defini- 
tion finer than the complete cycle would 
require evaluation of the significance to 
any particular advertiser of the amount 
of listening. Such an evaluation enters a 
different field of measurement. 

Having defined Station Audience BMB 
next determined the time of measurement. 
March (1946) was selected as the better 
of the two months in the year when the 
change in signal characteristics from dav 



to night coincided most closely with the 
change from daytime to nighttime pro- 
gramming. Daytime and nighttime au- 
diences were to be measured separately 
because station reception varies day and 
night and because audiences reflect dif- 
ferences between daytime and nighttime 
programming. 

• 

The method by which station audience 
is measured is dictated largely by the size 
and complexity of the required reports. 
The location of each station's audience is 
as important as the number of its listen- 
ers. In order to measure simultaneously 
3,000 counties and approximately 1,000 
cities, BMB used controlled mail balloting. 
Over a half-million radio ballots were 
mailed to representative families in every 
urban, village and farm population group 
in every county in the U. S. By a system 
of intensive follow-up and premiums, an- 
swers were received from two-thirds of 
the U. S. sample — nationwide — with at 
least 50 per cent replying in any reported 
group. 

Because station audiences are reported 
for each of some 4,000 places, it is neces- 
sary to place certain statistical safeguards 
in the published findings. Station audi- 
ences are therefore limited to counties and 
measured cities in which 10 per cent or 
more of the radio families report listening 
to the nation. Fortunately this 10 per cent 
lower limit eliminates all "fringe" listen- 
ing, yet includes all concentrations of list- 
ening of significant commercial value 
based on the experience to date of broad- 
caster, advertiser and advertiser represen- 
tatives on the BMB committees. BMB has 
reported station audience in two forms: 
• 

For the benefit of those seeking com- 
plete audience information on particular 
stations, the Station Audience Reports and 
Reprints list the counties and cities served 
by the individual station alphabetically by 
city and county, together with the number 
of day and night listening families and the 
per cent of total radio families in each 
place comprising those audiences. 

For the benefit of report users seeking 
similar information for any and all sta- 
tions by market, this same information is 
published in the BMB Audience Area Re- 
port for over 700 subscribing stations as of 
publication date. 



4 a 



- € 





jgMfe : 



1M&2»^E;^r..' - 



On the air Wednesday nights this year, so am available for weekend parties. 
Have nice social manner, dance divinely, do card tricks, carry liquor well, have 
my own tennis racket with accompanying bluet and white striped blazer, and can 
double on the ukelele. 

E. ARCHIBALD GARDNER 



c 



TELES FIRST 




YEAR— 1947 



By J. R. POPPELE, Pres. Television Broadcasters Assn., Inc. 




J. R. Poppele 



TT is much easier — and 
■*• certainly much less 
hazardous — to review a 
year's activity than to 
attempt to portend the 
future. This is particu- 
larly true in television 
where so many factors 
have to be considered. 

Be that as it may, 
there is every indica- 
tion currently prevail- 
ing that the television 
industry is about to ex- 
perience its first major 
year of activity. The 
foundation for such an 
assumption was laid in 1946, and unless 
unforeseen situations arise which might 
upset the applecart, television will be well 
on the way toward its ultimate and inev- 
itable goal of national service in 1947. 

STATIONS: During 1946, the Federal 
Communications Commission granted 47 
construction permits for new commercial 
television stations in 22 of the nation's 
most populous states. Add to this figure 
the six commercial television stations now 
operating, as well as additional permits 
issued since January 1, and one realizes 
that potentially, at least, the television in- 
dustry should be going great guns within 
the next 12 or 18 months. 
• 
TRANSMITTING EQUIPMENT: Bottle- 
neck of television station expansion in 
1946 was the paucity of television trans- 
mitting equipment deliveries. It has taken 
the television industry more time to tool 
up for production than other industries. 
The reason is simple: television manufac- 
ture is starting from scratch; there are no 
moulds or dies or previous know-how to 
make a resumption of manufacture a rela- 
tively simple procedure. 
• 
RECEIVERS: Production of television 
receivers during 1946 lagged for the same 
reason that new transmitters failed to 
leave production lines in appreciable 
quantity. During the latter quarter of 
1946, three companies were beginning to 
step up television set production. On the 
basis of present information, it is safe to 
say that by the end of the second quarter 
of 1947, television receivers in large num- 



bers should be moving out of at least six 
manufacturing plants in to the hands of 
the consumer. The potential market for 
receivers is immense. Granting normal 
manufacturing conditions, 250,000 to 
400,000 television sets should be available 
before the end of this year. 
• 

PROGRAMMING: Television program- 
ming, which in the past has failed to keep 
pace with technical excellence of equip- 
ment, should begin to come into its own 
during 1947. Marked improvements in 
techniques were evident during the past 
year and the know-how of production, 
which comes only with experience, is 
definitely manifesting itself. Thanks to 
the wonderful image orthicon, the scope 
of television programming has been vastly 
expanded. Remote pick-ups at various 
scenes of activity — indoor and outdoor — 
were increasing during the past year and 
will become even more elaborate this year. 
• 

COMMERCIALS: The national adver- 
tiser's interest in television "perked up" 
perceptibly during the past year, this de- 
spite the fact that the number of receivers 
remained relatively few. The reason, of 
course, is obvious. Television offers the 
advertiser a potential service unequalled 
in any other media, and he wants to know 
more about it; be ready for the day when 
his television audience will equal, if not 
exceed, that of radio or newspaper circu- 
lation. 

• 

NETWORKS: Television's commercial 
success depends largely upon the ability 
of the industry to network programs. The 
Washington-to-New York coaxial cable 
link was set into operation by the Amer- 
ican Telephone & Telegraph Company last 
year and announcement was made that 
the nation-wide coaxial cable program, 
which was expected to take five to seven 
years to complete, will, in fact, be com- 
pressed into a three-year period. Commer- 
cial programming between stations in New 
York and Philadelphia was inaugurated 
on a network basis last year. Surely be- 
fore the end of 1947, the Boston-to-New 
York radio relay of A. T. & T. will be 
operating, providing programs between 
Boston and Washington, via cable and 
relay. 



For Television Complete — Please Turn To Page 985 



51 



KAY KYSER 

and His 
COLLEGE of MUSICAL KNOWLEDGE 

NBC WEDNESDAY EVENING 
7:30 to 8 P.M. PST 



FOR 
COLGATE-PALMOLIVE-PEET 



52 





T 




By JOHN V. L. HOGAN, Pres. WQXR and Radio Inventions, Inc. 




John V. L. Hogan 



'"THE recent dem- 
■*- onstrations of 
practical system 
of facsimile 
broadcasting 
to newspaper pub- 
lishers, broadcast- 
ers and members 
of the press have 
resulted in so 
much publicity 
that the questions 
"What is facsim- 
ile?" and "What 
can facsimile do?" 
are being heard 
from all directions. 

Facsimile is the science of printing 
words and pictures by wire or radio. In 
its developed state facsimile can today 
print in your home, through your radio 
set, anything that appears in your daily 
newspaper. This includes type, photo- 
graphs, cartoons and other drawings, and 
advertisements. 

While a practical method of doing this 
has been successfully demonstrated to the 
persons who are most interested in its 
future, the public must understand that 
months of preparation face manufacturers 
before recording sets will be available 
to the home owner. 
• 
The next question that most people will 
ask is, "What can facsimile do that my 
present newspaper and my present radio 
set cannot do?" The prime advantage 
offered by fax is immediacy. Fax offers 
the speed of radio, and it delivers intelli- 
gence in permanently recorded form as 
does a newspaper. 

Radio broadcasts aural speech or music; 
fax delivers printed words and pictures 
into the home with the same speed. The 
record left by a facsimile broadcast is 
permanent; it can be filed away, mailed 
to a friend, pasted in an album, carried 
to school. 

The newspaper delivers words, pictures, 
cartoons, and advertisements in permanent 
form; but fax cuts the time between the 
newspaper plant and the reader by elim- 
inating most of the mechanical work 
necessary to print a day's edition and all 
but a few seconds of the time consumed 
in distributing the printed paper from a 
central office to far-flung readers. 



Immediacy is thus an exclusive and 
unique attribute of facsimile broadcasting, 
in the wide field of recorded communica- 
tions. 

How can this new medium best serve 
the public? Newspaper publishers see 
the opportunity to augment the service 
rendered by their standard-sized editions 
by printing bulletins and "flashes" in the 
homes of their readers as important news 
develops during the twenty-four hours of 
the day. Results of baseball games, races 
and other sports events will emerge from 
the facsimile printer as soon as the winner 
has been declared. Stock market reports, 
produce prices, and other such informa- 
tion when time may mean money will be 
instantly delivered. And equally as im- 
portant, pictures will be flashed across the 
world and into the homes of set owners 
in a matter of minutes. 

Broadcasters can deliver printed news 
and pictures while a commentator is dis- 
cussing latest developments, and can aug- 
ment sound programs with visual material 
in many ways. 

To enjoy the advantages of facsimile 
broadcasting a person need only buy a re- 
corder as a part of, or to be attached to, 
an FM radio receiver. A year or more 
from now, when manufacturers will place 
mass-produced recorders on the market, 
the buyer should be able to secure a fax 
attachment for approximately what he 
will have to pay for a phonograph record 
player. 

• 

This recorder will occupy about the 
same space as a record player or a port- 
able typewriter, and will be offered as a 
unit to be attached to an existing FM set 
as well as included in larger consoles in 
combination with AM and FM receivers, 
record players and television. 

Comparatively simple in operation, the 
recorder requires very little attention from 
the set owner. He will load his set with 
a roll of paper that will print up to 500 
pages, he will replace a simple printer- 
bar at infrequent intervals, and he will 
turn the set on when he wants his facsim- 
ile program and turn it off when he doesn't. 

Faxprints will emerge from the machine 
at the rate of four 9 by 12 inch pages per 
standard fifteen minute broadcast period. 



XSSb 



53 




REXALL PROGRAM 

Sponsored by United Drugs 

Friday 

Pacific Time 6:30-7:00 p.m. 

Eastern Time 9:30-10:00 p.m. 

CBS 



Mgt. LOU CLAYTON 



54 




IN CM 1946-1947 

By HARRY SEDGWICK, Pres., CFRB and Board Chairman, CAB 




Harry Sedgwick 



PREPARATION for 
the peace was the 
1946 keynote in Cana- 
dian radio. During the 
year, the independent- 
ly owned stations 
worked vigorously to 
build a solid founda- 
tion for the years 
ahead. In 1946, pri- 
vate stations struck 
back for the first time 
at their most vocal 
critics. The opportun- 
ity was presented by 
meetings of the Spe- 
cial House of Commons Committee on 
Radio Broadcasting. Through its Canadian 
Association of Broadcasters, the inde- 
pendent industry prepared a record of its 
public service activities, its development 
of personnel, of talent, and of informa- 
tion activities. The record proved a sur- 
prise even to veteran radio executives, 
long well aware of the shaky ground on 
which many of radio's critics stand. A 
story of proud achievement brought forth 
from outside sources the editorial com- 
ment: "It has never been so clearly evi- 
dent that radio's chief sin is that of omis- 
sion." 

Also for the first time, the Committee 
itself included in its final report to Parlia- 
ment a clear and unequivocal word of 
praise for activities of the independent 
broadcasting stations. 



The Canadian Association of Broadcast- 
ers complained bitterly of the injustice 
in the Canadian Broadcasting Corporation 
having supervisory and regulatory power 
over all broadcasting, including its own 
activities and those of the independents, 
and it was therefore strongly recom- 
mended to the Parliamentary Committee 
that an independent tribunal be set up to 
which appeal could be made. The Com- 
mittee did not take action on this point, 
but deferred it until the 1947 sittings. 
From the tone of the report, it seems ap- 
parent that the Committee was impressed 
with supporting arguments advanced for 
the Court of Appeal. 
• 

Near the year's close, a complete re- 
organization of the Canadian Association 
of Broadcasters was made, on the basis of 



direct and specific service to the industry. 
The changes followed the pattern sug- 
gested by members at the Association's 
annual convention in May, 1946. The ap- 
pointment was announced of Colonel K. S. 
Rogers, Managing Director of CFCY, 
Charlottetown. P.E.I., and veteran radio 
operator, as Honorary President of CAB. 
T. Arthur Evans continues as Secretary- 
Treasurer. Harry S. Dawson is manager 
and technical advisor. Mr. Douglas Scott 
of Toronto was appointed as Director of 
Broadcast Advertising, and Mr. T. Jim 
Allard of Ottawa as Director of Public 
Service. 

The two latter appointments mark a 
new departure in policy. Mr. Scott is 
charged with the duties of "radio am- 
bassador"; will keep the advantages of 
broadcast advertising consistently before 
the attention of advertisers. Mr. Allard 
will direct public services and public re- 
lations activities for the industry organiza- 
tion. 

• 

The Canadian independent radio sta- 
tions must proclaim with an ever-in- 
creasing voice that successful radio com- 
mercial and industrial promotion and ad- 
vertising is a proper and important part 
of developing and maintaining the greatest 
possible industrial and commercial po- 
tential in our country, that the standard 
of living of our public, the maintenance 
of the national income, the capacity of 
the people to pay taxes and to provide 
social services is directly dependent upon 
the greatest possible development of suc- 
cessful commerce and business, and that 
it should not only be permissible but 
highly desirable that there should be in 
Canada the most effective independently 
owned commercial radio service as an 
integral part of our business and indus- 
trial community and its activities. 
• 

The Canadian Association of Broad- 
casters, representing the independent ra- 
dio stations of the country, must create a 
vigorous association between their or- 
ganization and all in the business com- 
munity. We must persuade the hundreds 
of important industrial enterprises who 
have a common interest with us in mak- 
ing use of commercialized radio, in having 
available to them the greatest possible 
opportunities for independent radio to 
serve their industrial needs. 



m 




DINAH SHORE 



Recording Exclusively for 
COLUMBIA RECORDS 



On the Air 

THE FORD SHOW 

CBS— Wednesdays, 9:30 p.m., E.S.T. 



56 



FROm THE flGEnGY VIEUIPOinT 

By FREDERIC R. GAMBLE, President, American Assn. of Advertising Agencies 




Frederic R. Gamble 



"CARLY this year 
•^ when our As- 
sociation held its 
Annual Meeting in 
New York, we had 
as our convention 
theme "Distribution 
—or bust!" 

Some thought this 
slightly undignified, 
others that it ex- 
pressed perfectly 
the great effort we 
must make toward 
successful distribu- 
tion in America, or 
die in the attempt. 
Many of our California-bound progenitors 
did die en route, but some fought through 
and reached their goal. 

The thought behind this theme has 
been pretty widely adopted among adver- 
tising people — the realization that if our 
factories are to produce as much as they 
are capable of producing, then our dis- 
tribution activities must function better 
and still better to keep the goods flowing. 
Advertising, one of the most important 
of the few dynamic activities there are in 
distribution, must do more than ever be- 
fore in helping sellers to sell and buy- 
ers to buy. 

To help advertising agencies do their 
part in achieving this goal of more pro- 
ductive advertising, we have been work- 
ing on four major aims: (1) to recruit 
and train better personnel, (2) to en- 
large the scope and accuracy of our fact- 
finding, (3) to improve advertising con- 
tent and (4) to gain wider and more com- 
plete understanding of the services that 
advertising performs. 

It is gratifying to see how broadcasters 
have been working together with agen- 
cies in a number of these key areas. 

For instance, in the area of Fact Find- 
ing, 1946 saw the first release of Station 
Audience Reports and Area Reports by 
Broadcast Measurement Bureau. This 
joint enterprise — whose findings are vali- 
dated by representatives of broadcasters, 
advertisers and agencies and which is fi- 
nanced on such a broad and enthusiastic 
basis by the broadcasting industry — is a 



remarkable achievement. As in most new 
projects, there are some things about 
BMB that need further exploring, but this 
need not detract from the substantial 
progress already made or the sound things 
that BMB is doing for the first time in 
broadcasting. With proper understanding 
and continued good judgment, BMB can 
move even further ahead in 1947. 

In the area of Improvement, 1946 saw 
headway made jointly by broadcasters, 
advertisers and agencies toward the bet- 
terment of taste in radio advertising copy. 
This experimental work has yet been 
given no publicity. 1947, we hope, may 
unfold details and results. 
• 

In the area of Understanding, a signi- 
ficant feat is the way that broadcasters, 
advertisers and agencies continue to work 
together through the Advertising Council 
to spread information on projects in the 
public service. 

As recently summarized by the Office 
of War Mobilization and Reconversion, 
radio gives to public service campaigns 
"344,195,000 listener impressions a week or 
time on 300 commercial radio shows with 
well established audiences. In addition 
to these 300 commercial programs, the 
Advertising Council schedules public in- 
terest subjects regularly on approximate- 
ly 150 sustaining programs weekly." 

We agree with Mies Trammell, Presi- 
dent of NBC, in his statement that this is 
utilizing "the established structure of ad- 
vertising on a scale nobody would have 
dreamed possible before the war." It is 
vastly to the credit of radio advertising 
and a healthy thing for our future. 

These 1946 accomplishments indicate 
fuller realization by radio stations, ad- 
vertisers and agencies of their mutual 
responsibilities. 

In addition, 1946 saw healthy progress 
made toward sounder business relations 
between stations and agencies. 
• 

Both NAB and the AAAA approved a 
new Standard Order Blank for Spot 
Broadcasting, replacing the form in use 
since 1933 and revised in 1942. 

Also sent out to radio stations were the 
new NAB Standard Rate Card recommen- 
dations, which incorporated largely the 



For List Of Advertising Agencies And Radio Accounts See Editorial Index 




mil inn 

on the air for the 4th Year 
With JIMMY DURANTE for 

REXALL DRUG STORES 

Friday, 9:30-10:00 p.m., E.S.T. 
CBS 



« 



suggestions made by the AAAA Radio 
Timebuyers Committee. Two years ago, 
AAAA asked whether something might 
be done to improve the radio rate card 
situation by adopting a standard format, 
more complete information, uniform defi- 
nitions as to services and copy limitations, 
and simplification of discounts. The NAB 
recommendations are a gratifying answer, 
and we hope they may be widely adopted. 

Especially encouraging is the begin- 
ning of a trend on the part of radio sta- 
tions to adopt the customary 2 per cent 
cash discount on national advertising, al- 
ready allowed by all national radio net- 
works and by more than 95 per cent of 
all magazines and 94 per cent of all daily 
newspapers. 

There is need for much more progress 
in this direction. 

Radio still seems to lag behind other 
media in realizing that the cash discount 
is indispensable in our present advertis- 
ing structure — as necessary as the agency 
commission, but performing an altogether 
different service. 

The cash discount is, of course, passed 
along by agencies to their clients to stim- 
ulate prompt payment, so that advertisers 
will consider agency bills separately from 
all other bills and pay them far ahead of 



the ordinary commercial time of 30 to 60 
days. It is this cash discount which en- 
ables agencies to collect promptly and 
pay media by their due dates, usually in 
fifteen days or less. 
• 

Hence, 1946 has provided its full share 
of significant developments. 

What will 1947 bring? 

It should bring, for one thing, progress 
in each of the activities already men- 
tioned. 

During 1947, also, agencies will continue 
to watch with interest the development 
of FM broadcasting and television. A 
number of agencies are already working 
in an experimental way, to be prepared 
for the time when enough programs are 
being transmitted and enough receivers 
have been distributed to enable FM and 
television to take their place among the 
established media. 

During 1947, agencies and the AAAA 
will continue ready and willing to co- 
operate with the broadcasting industry in 
every way possible, in the public interest, 
to advance the welfare of advertising and 
radio as a whole. 

Commercial radio should face its 27th 
year with boldness and imagination. They 
are the birthrights of broadcasting. 



(Continued from page 45) 
riiUbntuU — — By Brigadier General David Sarnoff 



Radio, which gave a world-wide voice 
to Peace and Freedom, now gives to them 
the added advantages of vision through 
space. With the scientific revelations of 
1946 as the foundation, more and more 
people, more and more nations will ex- 
tend their radio sight in 1947 and in the 
years to come. Those who witnessed the 
dawn of all-electronic color television be- 
held triumphant colors of progress — a 
rainbow of promise that eventually will 
arch over a world-wide horizon. 



contained within the atom. Yet, who 
among the scientists would be willing to 
say that there may not be more nuclear 
energy between the heavens and the earth 
than is within the earth? Will a way be 
found to release the nuclear energy of 
hydrogen, nitrogen, helium or other gasses 
that may be in space? When we seek 
atomic energy that may be released from 
cosmic rays, we may find that there are 
greater treasures in the emptiness of space 
than in the solid earth. 



There are countless and unbounded 
frontiers of radio research extending into 
the upper atmosphere and far beyond the 
orbit of the moon. As radio penetrates 
the secrets of outer space, it will bring 
back new knowledge that will open many 
undiscovered frontiers for other branches 
of science. The scientists of this planet, 
who are only beginning to reach upward 
in their conquest of Nature, continually 
will be challenged anew. 

Those who have been working scien- 
tifically with atomic energy have been 
looking underneath the ground for metals 
such as uranium and other materials 
which are employed to release the power 



Broadcasting and television now are 
supplemented by the service of FM, or 
frequency modulation. RCA approached 
the end of the year with facilities in 
readiness to produce tens of thousands 
of FM receivers and combinations. 

Broadcasting, which won the rapt atten- 
tion of anxious listeners throughout the 
world in wartime, finds people no less 
anxious for news, forums and entertain- 
ment in peacetime. Ears, which for six 
years were tuned to theaters of war now 
are turned to the microphones that put 
UN on the air, listening in hope that the 
voice of Peace will grow ever stronger 
in every language. 



50 



"Aren't we devils! 



// 




J4appy, Condequencei 

RALPH EDWARDS 

TRUTH OR CONSEQUENCES 
NBC — SATURDAYS, 8:30 P.M. (E.S.T.); 8:00 P.M. (P.S.T. 

FOR DUZ 



60 



H ERA OF SPDBTSCflSTIflG 

B y STAN LOMAX, President, Sports Broadcasters' Association ' - «■ 




Stan Lomax 



DURING the year 
of 1946 — sports 
launched its second 
Golden Era. 

The Jack Demp- 
seys, the Bobby 
Jones, Babe Ruths, 
Earl Sandes and the 
other immortals 
whose deeds in the 
arena turned sports 
into a Midas touch — 
have not arrived as 
yet in this current 
day of S.R.O. Per- 
haps they will come 
— and perhaps they 
will not. But the cash registers; at prac- 
tically all sporting events have jangled an 
ever-merrier tune than they did in the 
first post-war boom. 

And with the record breaking attend- 
ances in practically every phase of sports 
— the craft of bringing accurate, intelli- 
gent and interesting reports to the listen- 
ing public also had its advancement. 
• 
To meet this unprecedented interest in 
sports — a far wider coverage than ever 
before has been developed. And with the 
expansion— the old law of competition has 
forced long strides in improvement of cov- 
erage and technique. 

This past year — radio went on the road 
with baseball — travelling from city to city 
with the New York Yankees to bring the 
home fans the accurate and colorful pic- 
ture of the team's progress. From the 
turn of the century, newspapers had cov- 
ered a team's doings on the road — but 
radio— through short-sightedness and per- 
haps penny pinching had been satisfied 
with wire reconstructions. And wire re- 
constructions of sporting events reverse 
the precepts of reporting— for they de- 
pend solely upon an announcer's imagina- 
tion and histrionic ability rather than re- 
portorial accuracy. 

The widespread interest in all forms of 
sport has spurred the quality of radio re- 
porting. Although the development has 
been slow— even the front offices and 
agencies have finally discovered that a 
sound knowledge of sports is necessary— 
not only in the booth and studio but in 
the administration as well. 
The Sports Broadcasters Assets + irn — 



composed of men who go in front of the 
microphone, their assistants, spotters and 
sport writers of the various wire services 
— have been steadily driving forward. An 
example of progress can be seen this year 
in the request to the Association from 
three universities for plans and sugges- 
tions for radio booths in stadii to be con- 
structed. 

Although the task of furnishing the best 
possible facilities for radio reporting 
should be that of the stations, networks 
and agencies involved — after years of in- 
attention — the S.B.A. stepped in three 
years ago to see what could be done 
about bettering working conditions. 

Each radio booth used during the year 
by our members — which now number more 
than 300 — and stretch from coast to coast 
and border to border — is rated by the 
men who use it. Location, construction, 
roominess, vision, service and other points 
are listed. 

• 
The first survey found the University 
of Notre Dame adjudged the tops of the 
nation — and a plaque commending the 
university was presented the acting ath- 
letic director, Ed McKeever, at a special 
function in New York. The second year's 
award went to Princeton University — 
with Athletic Director Ken Fairman ac- 
cepting for the university. 

These plaques — for excellence — and con- 
versely the complaints lodged against im- 
possible working conditions — are having 
their effect. One of the nation's most im- 
portant football schools despatched a man 
to New York to ask our organization for 
recommendations. The S.B.A. has drawn 
up a model broadcasting booth — which 
four schools have incorporated into their 
post-war building plans. 

I cite this merely as an example of 
progress the Sports Broadcasters Associa- 
tion has made in the past few years. Our 
code of ethics, adopted two years ago — 
has served to lift the sports broadcasting 
profession — particularly in the minds of 
our listeners. We firmly believe that radio 
sports reporting is at its highest peak of 
all time in accuracy, fidelity and interest. 
With all sides predicting 1947 as the 
boom year of this Golden Era — the men 
who will describe and handle the descrip- 
tion of sports are ready for another great 
job — bigger, and b( + t^r than ever. 



61 



'i 



ftpikt 



«i* 



" 



"it Is the artistry, the command 
and the erojectlon with which 
she Invests the words and mwste 
that count so heavily for her." 
—The BHfboard 



t; ■:$$. 






;&" 



Management Counsel — 
GOLDFARB, MIRENBURG and VALLON 

RKO BUILDING • RADIO CITY • NEW YORK, N. Y. 




Exclusive 

coim 

RECO 



'%0W ' 'S:9f 



THE YEAR 10 WBSHHI6I0D 

By ANDREW H. OLDER, Staff Correspondent, Radio Daily 




Andrew H. Older 



'"T'HE first postwar 
-*- year turned out 
to be one of surpris- 
es. Completely co> 
founding the prop! 
ets, AM broadcast- 
ing continued a 
tremendous expan- 
sion, with well over 
1,000 stations on the 
air by the end of the 
year. Although it had 
been expecting to be 
the busiest in assign- 
ing FM frequencies 
and regulating that 
traffic, the FCC found the major part of 
its energies devoted to the AM field. 

Largely responsible was the slowness 
of receiver manufacturers in turning out 
FM sets in volume. Although no accurate 
count was possible, it was believed that 
well under one million FM sets were tun- 
ing in at the end of the year to the few 
dozen FM stations actually on the air. 

At the same time, many of these sta- 
tions were offering little inducement to 
the public to buy FM sets, since they were 
merely duplicating the programs of af- 
filiated AM stations. 

Result was that while nearly all lead- 
ing AM licensees had FM signals on the 
air or planned, the major emphasis 
through the country and in Washington 
continued to be on the AM signal. Late 
in the year worried FCC officials began 
to talk vaguely of shifting their emphasis, 
but the cold fact was that set manufac- 
turers were not turning out the sets to 
create a demand for distinctive and profit- 
able FM programming, while only a 
handful of FM licensees was airing ex- 
clusive programming to stimulate the sale 
of FM receivers. 

• 

On the regulatory front, the FCC 
stirred up the greatest industry contro- 
versy since the chain broadcast rules 
with its publication in March of the Blue 
Book. Condemned by a major portion of 
the industry, led by NAB, the Commis- 
sion's assertion of its right to demand 
that broadcasters live up to public ser- 
vice standards — particularly those they 
themselves set forth when seeking their 
licenses — drew vigorous support from a 
number of civic groups and the tacit ap- 
proval of many legislators. 



NAB President Justin Miller spear- 
headed the opposition to it, terming the 
FCC a group of "guileful" men and sug- 
gesting that "Communist" influences were 
at the root. Miller even accused Thurman 
Arnold, his former colleague on the Dis- 
trict of Columbia Circuit Court bench, 
of having spoken in support of the FCC 
proposals without having read them. A 
public spat was averted when Arnold de- 
cided, "Life is too short for me to get into 
an argument by answering th atone." 



As the year ended, the FCC policy still 
stood but it did not appear likely that 
any decision enforcing it to the hilt 
would be forthcoming for several months, 
at the least. Several renewal applications 
had been set for hearing, with the com- 
mission to determine whether by Blue 
Book standards the broadcasters had 
merited the withdrawal of their licenses. 

Noteworthy, too, is the so-called 
"AVCO" policy. Although implemented 
and followed during the year, no major 
test of this policy had been posed late 
in the year. It represents a claim by the 
FCC of the authority to insist that when 
a station is up for sale open bidding shall 
be entertained for a 60-day period— 
with all comers permitted to match the 
offer of the Prospective buyer whose 
name appears on the transfer application. 
It would then be up to the FCC to choose 
between all comers on the basis of which 
would be likely to provide the greater 
public service. 



Again, industry leaders were displeased. 

One thing the FCC could not help— and 
here the NAB reluctantly admitted that 
it preferred that the FCC not act— was 
the economically dangerous increase in 
new stations. Towns which had long had 
but a single station suddenly found two 
or three competitive AM stations — with 
FM'ers still to go on the air . 

Here NAB ruefully admitted that the 
Communications Act did not permit the 
FCC to withhold licenses simply to pro- 
tect the business of existing stations. And, 
NAB continued, it is better to have more 
competition than to have the FCC extend 
its authority further into broadcasters' 
business and program affairs. 



6'= 





u*c-»° NDM 



1H*U f*«> M 



64 



CHICAGO OUTLOOK FOR 1947 



By NAT GREEN, Staff Correspondent, RADIO DAILY 




Nat Green 



A DECLINE of 
the seller's 
market, due to in- 
creased production 
and other causes, 
and a consequent 
increase in compe- 
tition faces radio 
this year; but in- 
dications are that a 
very good year is 
ahead, according to 
the predictions of 
local network 
heads. Network 
representatives are 
agreed that there is 
plenty of work to 

be done this year to assure steady prog- 
ress in programming and production and 
also in sales of time. 



I. E. Showerman, manager of the cen- 
tral division of the National Broadcasting 
Company, is quite optimistic over Chi- 
cago's radio outlook for 1947. "Chicago," 
says Showerman, "is not holding a wake 
for a deceased broadcasting industry. On 
the contrary, the fellow is up and about 
and doing well. 

"Granted a lot of radio talent has left 
Chicago in the past few years, the fact 
remains that this talent was discovered 
and developed in Chicago. The feeling 
that this crop of departees is all there is 
or ever will be is about as logical as the 
assumption that Chicago's schools have 
graduated their last student. 
• 

"I believe 1947 will be an increasingly 
good year for radio in Chicago." 

Ade Hult, vice-president in charge of 
Mutual's midwest operations, sees a pros- 
perous year ahead. He told Radio Annual: 
"Prospects for 1947 look very promising 
but the big increase will come in the 
latter half of the year, as it looks now. 
Competition from other media will be 
more severe than has been the case for 
the past five years. Also, that same com- 
petition will cause advertisers to scruti- 
nize costs of broadcasting as well as all 
other media. 

"We should not be misled by the slow- 
ing up of activity at the opening of the 
year." 



E. R. Borroff, vice-president in charge 
of the central division of American Broad- 
casting Company, predicts network com- 
petition will be greater in 1947 than ever 
before. Continuing, he says: "This com- 
ing year undoubtedly will be marked by 
greater production, the consequent de- 
cline of the seller's market, and resultant 
sharpening of competition. The last will 
be reflected in radio three-fold: (1) man- 
ufacturers will turn more and more to 
radio in competing for markets, (2) ad- 
vertisers will demand programs of proved 
selling caliber, and (3) the comparatively 
new forces of television and FM will be 
brought into fuller plcy. 
• 

"The American Broadcasting Company 
has the distinction of being the first net- 
work to launch video programming in 
Chicago. Up to and including the present 
time, ABC is the only network which has 
actively engaged in telecasting in this 
metropolis. It has furthered the use of 
the medium by selling packaged televi- 
sion programs to such outstanding spon- 
sors as General Mills, Inc., of Minneapo- 
lis; Henry C. Lytton, and Television As- 
sociates, of Chicago. 

"The optimistic outlook for the year 
1947 which currently predominates radio 
circles is well grounded. It is anticipated 
that the names of many new advertisers 
will be added to radio rolls during the 
current year and that present advertisers 
will widen the scope of their radio ad- 
vertising." 

H. Leslie Atlass, vice-president in charge 
of Columbia Broadcasting System's cen- 
tral division, sees a great year ahead. 
Says he: "I predict that this new year, 
1947, will be the biggest in the history of 
WBBM-CBS both in sales revenue and in 
programming, production ana the expan- 
sion of public service programs." 
• 

WCFL, independent labor station, looks 
for a good year. Maurice Lynch, general 
manager, stated. 

Art Harre, general manager of WJJD, 
independent station owned by Marshall 
Field, says: "All indications point to a 
banner year for radio in 1947. The total 
business should equal, and possibly ex- 
ceed the figures for 1946, but the net profit 
will be slightly less, due to increased 
overhead." 



65 




HENNY YOUNGMAN 



New York 



Exclusive Management 
WILLIAM MORRIS AGENCY 

Chicago London 



Hollywood 



66 



coast EXPRnsion Hie 

By RALPH WILK, West Coast Representative, RADIO DAILY 



I 




Ralph Wilk 



"N 1946 more li- 
censes to operate 
radio stations in 
Southern California 
were granted than 
in any other previ- 
ous year and indi- 
cations are that 
1947 will surpass 
1946 in this respect. 
The result will be 
intense competition 
among the outlets 
of the Southland. 
KIST started op- 
erations at Santa 
Barbara, with Har- 
ry Butcher, well known broadcaster, as 
owner, and Fox Case, another industry 
veteran, as manager. The station is af- 
filiated with NBC. 

KSDJ came into being at San Diego, 
with Purnell Gould, a seasoned radio 
man, as general manager. The outlet is 
affiliated with CBS. KMPC, Los Angeles, 
was granted authority to increase its 
power from 10,000 watts to 50,000 watts, 
while KFAC, also of Los Angeles, will 
boost its power from 1,000 to 5,000 watts. 
KFVD, Los Angeles, which has been a 
1,000 watts station, becomes a 5,000 watts 
outlet in February. KLAC, also of Los 
Angeles, has been granted authority to 
increase its power to 5,000 watts. Arthur 
L. Croghan, a veteran Minneapolis 
broadcaster, will operate a new station, 
KOWL, at Santa Monica. The California 
Broadcasting Company has also applied 
for a license to operate an outlet in Santa 
Monica. 

Carl A. Haymond, yioneer Nor ch west 
operator, is invading the Southland and 
has applied for permits to operate sta- 
tions in San Bernardino and Monrovia. 
He has already been granted permission 
to establish a 5,000 watt station in Phoe- 
nix, Arizona. 

• 

KAFY, a new Bakersfield station, has 
become a Don Lee affiliate, as have 
KCOK of Tulare-Visalia, and KPRL, Paso 
Robles. KHON, Honolulu, became a Don 
Lee affiliate in July, 1946. 

The new Indio station, KREO, will be 
an ABC affiliate and will be a bonus 
station with KPRO, Riverside. KCOY, 
Santa Maria, which will also be affiliated 



with ABC, will become a bonus outlet 
for KTMS, Santa Barbara. 

The Burbank Broadcasters, Inc. plan to 
operate an FM station in Burbank, while 
the San Fernando Valley Broadcasting 
Company, of which J. G. Paltridge, for- 
merly promotion manager for KFI, is 
the prime over, plans to open an outlet 
in San Fernando Valley. 

KERO is a new outlet in Bakersfield. 
KCMJ is a comparatively new station, 
with Palm Springs as its home. 

The Hollywood Community Radio 
Group, headed by Alvin Wilder, news- 
caster, applied for a permit, but faced 
considerable opposition at an FCC hear- 
ing. Attorney General Robert W. Kenny 
is among the stockholders in the organiza- 
tion. 



A new regional network, the California 
Rural network, has been launched by J. 
L. Gleason, owner of KPRO, Riverside. 
It is aimed at blanketing the Imperial 
Valley and will embrace area from Vic- 
torville to the Mexican border. 

The new network comprises stations in 
Riverside - San Bernardino, Brawley - El 
Centro, Indio and Calexico. 

Sales managers of Los Angeles inde- 
pendent and affiliated stations agree that 
billings for their outlets in 1947 should 
exceed that for 1946 and also agree that 
the business will have to be earned. Their 
various sales forces have been alerted 
and in some cases shaken up. The sales 
managers also point that local program- 
ming will have to be uv. proved to win 
more business and that heavier exploita- 
tion and promotional expenditures will 
have to be made, involving individual 
campaigns aimed at consumers and ad- 
vertising agencies. 



"War babies" are dropping out of local 
radio and are being replaced by other 
sponsors, who are using radio as an addi- 
tion, to their sales forces. Department 
stores are more open-minded regarding 
radio than ever before and are expected 
to become extensive, regular users of the 
medium. Dealers in furniture and house- 
hold appliances and accessories are re- 
suming the use of radio time. 

A heavy upturn is expected in the use 
of time by the food industry as a whole. 



67 




ALAN YOUNG 

ON THE AIR FOR BRISTOL-MYERS 

Every Friday at 
8:30 P.M. E.S.T. # NBC 



Under Contract 

20th Century-Fox 

In Production "Chicken Every Sunday' 



Personal Management 

Frank Cooper 

521 Fifth Avenue, New York City 



7226 Hollywood Boulevard 
Hollywood, California 



68 




WI0EH8 ITS SERVICES 



By BOND GEDDES, Executive Vice-President, RMA 




Bond Geddes 



TN keeping with 
A the tremendous 
wartime expan- 
sion of the radio 
manufacturing in- 
dustry and in line 
with the steady 
increase in prod- 
uction of radio 
sets and their 
components dur- 
ing 1946, the Radio 
Manufac- 
turers Association 
has expanded its 
services to mem- 
ber-companies in 
industrial rela- 
tions, industry statistics, public relations, 
and other trade association fields. 

Throughout the past year RMA's most 
important job was to keep the industry 
constantly informed of developments and 
changes in OPA pricing regulations and 
to work with official OPA Industry Advi- 
sory Committees on sets, parts and tubes 
in obtaining industry-wide price selief 
and, finally in seeking price decontrol. 
• 

Not only did radio set production pass 
that of the greatest prewar year — 1941 — 
by early summer of 1946, but the fall and 
early winter months saw rapid increase in 
the output of FM-AM receivers and the 
beginning of television set production. 
FM transmitter production got underway 
on a regular schedule in the fall and was 
increasing steadily as the year ended. 
• 

The first RMA Industrial Relations 
Seminar, held May 21-22 in New York 
City, inaugurated a new service for mem- 
bers and proved so popular that a second 
seminar was held in Chicago on October 
31 and November 1. The proceedings of 
the first seminar were published in the 
late summer and widely distributed. 

Another RMA publication, even more 
widely distributed, was the "School Sound 
System" brochure, prepared by the RMA 
School Equipment Committee with the 
active assistance of the U. S. Office of 
Education. This brochure, for the first 
time, established basic commercial stand- 
ards for school sound system equipment 



and components. More than 30,000 copies 
of the brochure were distributed by the 
U. S. Office of Education, together with a 
letter from Commissioner John W. Stude- 
baker, to public, parochial and private 
schools and colleges throughout the United 
States. 

• 

The RMA Engineering Department com- 
pleted the first postwar revision of its 
Manual of Engineering Standards and 
thus brought RMA standards in line with 
wartime advances. 

The RMA Production Source Code, 
which was begun in 1945, continued to 
expand as many suppliers of RMA mem- 
ber-companies registered and were as- 
signed code numbers by RMA. 

Among the various promotion projects 
initiated by RMA through its Advertising 
Committee to acquaint the public with 
Industry advancement were National Ra- 
dio Week, which was jointly sponsored by 
RMA and the National Association of 
Broadcasters, November 24-30, and a mer- 
chandising program with the theme, "A 
Radio in Every Room — A Radio for Every 
Purpose". In both of these programs RMA 
enlisted the active support of other trade 
associations, representing department, fur- 
niture and music stores, and electrical 
retailers. 

Recognizing the expansion of the in- 
dustry, the RMA Board of Directors at its 
June convention enlarged its membership 
from 34 to 42. R. C. Cosgrove, of Cincin- 
nati, vice president of the Crosley Cor- 
poration, was "drafted" for a third term 
as president to direct the Association's 
new activities. RMA Headquarters staff 
was enlarged. 

• 

RMA is organized to serve all factors 
in the radio manufacturing field. It has 
five major divisions to which manufac- 
turers of sets, tubes, parts, transmitting 
equipment, and amplifier and sound equip- 
ment are assigned. In addition, it has 
several over-all committees to handle 
particular industry problems, such as sur- 
plus disposal, industrial relations, excise 
tax legislation, exports, and traffic. A new 
committee to deal with growing radio 
amateur activities was formed during the 
year. 



For Complete Equipment Section Please Turn to Page 1075 



69 



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By Howard Chandler Christy 


JEAN HERSHOLT 


10th YEAR 


cJJr. L^nrldttan 


SPONSORED BY VASELINE 


CBS, WEDNESDAY, 8:30 P.M. 

i i 



70 



TMHISCRIPTIOI) STATUS 194? 



By FREDERIC W. ZIV, Frederic W. Ziv Company 




Frederic W. Ziv 



/CONDEMNED — f 

condoned — §|| 
commended! That 
is the history of 
electrical tran- 
scnotions. 

Old timers re- 
call the early days 
when transcrip- 
tions were called 
"pancakes" and 
"platters"; when 
the announcement 
"This program is 
transcribed" was 
the cue to turn 
the dial. But to- 
day, millions upon millions of radio lis- 
teners are enjoying their favorite pro- 
grams via electrical transcription. 

The reason for the early condemnation? 
Threefold: first, transcribed quality in 
the early days was a far cry from the 
transcribed perfection as we know it 
today; second, transcribed programs sel- 
dom featured talent in a class with the 
great array of talent and elaborate pro- 
ductions available on transcription today; 
third, the FCC constructed an artificial 
barrier requiring all electrical transcrip- 
tions to be identified, which unquestion- 
ably retarded the growth of the electrical 
transcription industry. 

• 

But look what has happened: first, to- 
day's transcriptions on pure vinylite are 
nothing short of perfection. Listeners 
cannot distinguish between network and 
transcribed. What is more important, 
Hooper ratings prove conclusively that 
listeners will tune in their favorite pro- 
grams regardless whether "live" or tran- 
scribed. 

Second, the biggest names in the enter- 
tainment world are today available via 
electrical transcription. Stars who avoided 
transcribed programs in the early days 
today clamor to be on transcription. Bing 
Crosby, Wayne King, Kenny Baker, Mor- 
ton Downey, Burl Ives to name a few 
who are entirely transcribed. But in ad- 
dition to these, most of the leading net- 
work shows are broadcast by transcrip- 
tion in many markets. For example: one 
of the most popular programs in Cinci- 
natti as this is being written is Ralph Ed- 
wards' "Truth or Consequences," a Satur- 



day night program. But is "Truth or 
Consequences" broadcast in Cincinnati on 
Saturday night? No! It is broadcast on 
Sunday night via electrical transcription; 
and Hooper ratings prove beyond ques- 
tion of doubt that the listening audience 
tunes in "Truth or Consequences" regard- 
less whether live or transcribed. In fact, 
more people tune it in at the convenient 
transcribed time than would tune it in 
at the inconvenient "live" time. 
• 
Third, the FCC's attitude seems to be 
changing. In its March 7, 1946 Report, 
the FCC recognized the role of transcrip- 
tions and enumerated "five particular ad- 
vantages from their use": 

" (a) transcriptions are a means of dis- 
posing of radio's most ironic 
anomaly — the dissipation during a 
single broadcast ... of all the 
skill ... of writer, director, pro- 
ducer, and cast. 

(b) transcriptions make possible the 
placing of programs at convenient 
hours. . . . 

(c) transcriptions make possible the 
sharing of programs among sta- 
tions not directly connected by 
wire lines. . . . 

(d) transcriptions offer to the writer, 
director, and producer of pro- 
grams the same technical advan- 
tages that the moving picture 
industry achieves through cutting- 
room techniques. . . . 

(e) portable recorders make it possi- 
ble to present to the listener the 
event as it occurs rather than a 
subsequent re-creation of it. . . ." 

Today, the most lavish shows are avail- 
able transcribed. Not only network shows 
which are transcribed and broadcast at a 
more convenient time. Not only the Bing 
Crosby type of show which is broadcast 
by transcription on the network. But 
transcribed programs made available for 
local and regional sponsors. 
• 

To sum up: national, regional and local 
sponsors have all forgotten their old 
superstition against transcriptions for one 
very obvious reason: the little people 
who pay the bills, the final consumer, 
namely, Mr. & Mrs. Listener, have for- 
gotten their old superstition against tran- 
scriptions. 



71 




DON 
1MILL 



SAYS 



Thanks to everybody for making 1946 
the biggest, most progressive year in 
the history of the Breakfast Club. 



BREAKFAST CLUB 
Monday to Friday, Inch 



ABC NETWORK 
Chicago, 8 to 9 A.M., C.S.T. 



72 




8TREET-REFLECTI0nS 



By SID WEISS, Staff Writer, RADIO DAILY 




Sid Weiss 



© • © A long time ago, a sage said that a man makes his biggest 
mistake when he starts taking himself and his success too seriously. Mme. 
Radio, the Belle oi the Kilocycles, then, is coming of age and proving that 
she's a la~s of wisdom, for in the past few annums. she has arrived at 
a point where she can take kidding with the greatest of ease. The humor 
with which the quipsters giggle about "John's Other Wife," the munificent 
rewards of the quizmasters, the out-landish boasts of the commercials, 
(i.e., the pen that writes under water themes) the Mr. Agony radio series 
and the constant othsr million and one patterns which cake the radio- 
lanes a corglamoration, to coin a phrase, of everything including the 
kitchen sink, represents to us an attitude of the grown-up lady. In a way, 
the good-natured kidding has a way of pointing up such parts of radio 
which need improvement and which must in time to come develop into 
better mike fare if radio, as an entertainment medium, is to continue to 
be as popula; as it is today. In the early days of mike-life, too many 
so-called "brains" behind the scenes used to hesitate to nod Yes when a 
Jack Benny or an Ed Wynn tried to kid a commercial. Sure, Wynn was 
allowed to do it — but you sort of felt that he. as one of two exceptions 

(himself and Benny) was doing it with the fear of being cut from the air at any minute. Today, 

the attitude changeth. 

ft ft ft 

• © © Too, when the esteemed Fred Allen sang his parodies on radio agencies, to 
the tune of Gilbert and Sullivan, aptly substituting "Petrillo" for "Tit-Willow," over at 
our hut, radio was growing up. Of course, there are still several programs which would 
better be replaced by static but it will be ever thus so why continue going into tantrums 
about 'em? The gagmen have fashioned humorous quips about the morning breakfast 
series — the husband-and-wife radio shows. We've laughed at their jokes. We've printed 
some versions of 'em. But we have come to respect the shows as really enjoyable. When 
we tune in for our Dorothy and Dicktation of a morning at 8:15, we feel the warm glow 
of their conversation, can almost smell the toast at the breakfast table. And if you think 
their's is an easy assignment, try talking interestingly yourself for three-quarters of an 
hour some morning. We said interestingly! And the Kollmars, the Fitzgeralds (who 
originated the whole idea) and the Jinx-and-Tex-appealers really are interesting. 

ft ft ft 

• • • Likewise, radio has built ta'.ent such as a Mel Blanc, who, aside from any show of 
his own, plays 51 different radio voices — going from the parrot or the train announcer on the 
Jack Benny show to the happy postman on the Burns and Allen opus. Blanc is a product definitely 
of radio, having never played another medium. No field allows for as much experimenting as does 
the mike. We've heard Sinatra as a dramatic actor. Fred Allen in a non-comic role, singer Dick 
Powell as a sleuth, suave Carl Brisson as a mystery solver, and others. What we applaud most 
is the chance radio gives its children to stroll from the beaten path. Judy Canova, far years a 
hillbilly chanteuse, steps out of that role for her final singing number each week, performs a song 
straight and. brother, she's got one of us really swooning with her torrid renditions of such songs 
as Berlin's "Blue Skies" and the immortal "I Can't Give You Anything But Love." Similarly, cute 
Beatrice Kay. famed for Gay 90's tunes, has proved her adeptness at torrid and modern songs as 
well. Radio is not as staid as is the theater where too many customs remain lifelong institutions — 
and drive the audiences into institutions to boot. 

ft ft ft 

• • • We'll admit that in the over-all picture, there are many instances which bore 
us to death. Listening to a quizmaster ask Mrs. Housefrau where she comes from, the 
silly applause that follows, the idiotic queries sometimes featured on such shows, is by 
far a hardship on a dial-turner's ear--but the reward, the way we see it now, is that radio 
is growing up. It's laughing at its own commercial blurbs, its deflating pompous politicos 
by stuffing punch lines into their mouths, it's got the Melchiors trading jests with the 
Mad Russians. The little lady, Madame Radio, has come of age. 



7.3 




SEVEN YEARS FOR THE SAME SPONSOR 

MILES LABORATORIES 

makers of 

Alka-Seltzer and One-A-Day Brand Vitamins 

through 

Wade Advertising Agency 

NBC Network 
Sunday Afternoons 
4:00 P.M. (E.S.T.) 




Exclusive Radio Representative Created and Produced By 

JAMES PARKS LOUIS G. COWAN, INC. 

330 North Michigan 250 W. 57th St., New York, N. Y. 
Chicago, HI. 8 So. Michigan, Chicago, III. 



74 






By HERMAN PINCUS, Staff Writer, RADIO DAILY 




Herman Pincus 



CEVERAL years 
^ ago an impor- 
tan music publish- 
er, awed by the 
massive grandeur 
of the NBC Stu- 
dios in Radio 
City, New York, 
remarked, "To 
think that our 
Music was respon- 
sible for all this." 
His audible ejacu- 
lation, though an 
exaggeration, was 
likewise far from 
an untruth. For Music invariably was the 
sound heard in the early days of the crys- 
tal sets. With the passage of time, im- 
provements both in transmission and re- 
ception were perfected until today Radio 
is the international medium for expres- 
sion of ideas, political campaigns, educa- 
tional forums, performances of Grand and 
Light Operas, Dramas, on-the-scene broad- 
casts of major sporting events, etc. The 
importance of music in radio kept pace 
with the rapid progress of Radio itself and 
it is estimated that at least 73 per cent of 
radio programs are comprised wholly or 
partially of music. 

• 

Thus while Music proved a vital factor 
in the expansion and prosperity of Radio, 
the latter in turn, is responsible for the 
increased earnings of songwriters, music 
publishers, arrangers, singers, orchestra 
leaders, coaches, contactmen (songplug- 
gers) , etc. Before Radio, publishers were 
obliged to maintain large offices in key 
cities equipped with as many as six or 
eight piano rooms respectively and staffed 
with four or five pianists, who, besides 
teaching vaudeville artists and singers 
new songs, often had to arrange their 
train schedules, deliver props to the the- 
atre in time for rehearsal and even play- 
ing "nursemaid" to their children in dress- 
ing rooms. Headline Acts, in many cases, 
were on the payroll of major publishers, 
to sing and popularize songs, often re- 
quiring at least a year or two of con- 
sistent use to make a song a Hit 
• 

Too, in those days, a major music pub- 
lisher, in order to satisfy the musical 
requirements of vaude artists, published 



several types of songs simultaneously, the 
catalogue generally consisting of the plug 
ballad, a novelty, a rhythm, an instru- 
mental and often a comedy. Today, be- 
cause a song can be "made" in three or 
four months, via a concentrated radio 
plug, music publishers publish and work 
on but one tune at a time. 
• 
In recent years many of the nation's 
outstanding hits (featured on the "Hit 
Parade") were products of comparative 
unknowns, admittedly a phenomena made 
possible by Radio. We'll list a group of 
such songs and their composers. "I Dream 
of You" (More Than You Dream I Do) — 
Marjorie Goetschius and Edna Osser; "My 
Dreams Are Getting Better All the Time" 
— Mann Curtis and Vic Mizzy; "And Then 
It's Heaven" — Eddie Seller, Sol Marcus 
and Al Kaufman; "To Each His Own"— 
Jay Livingston and Ray Evans; "Love 
Love Love" and "Candy" — Joan Whitney, 
Alex Kramer and Mack David; "Oh What 
It Seemed to Be," "Surrender" and "Ru- 
mors Are Flying" — Bennie Benjamin and 
George Weiss; "There I Said It Again"— 
Redd Evans and Dave Mann; "Shoo Fly 
Pie and Apple Pan Dowdy"— Sammy Gal- 
lup and Guy Wood; "I Don't Know 
Enough About You"— Peggy Lee and 
Dave Barbour; "Laughing on the Out- 
side, Crying on the Inside" — Bernie Wayne 
and Ben Raleigh; "Chickery, Chick" — 
Sylvia Dee and Sid Lippman; "There's An 
Awful Lot of Coffee in Brazil"— Bob Hil- 
liard and Dick Miles; "Choo Choo Ch' 
Boogie" — Vaughn Horton, Denver Darling 
and Milt Gabler; "Cynthia's In Love" — 
Jack Owens; "Cement Mixer"— Lee Ricks 
and Slim Gaillard. 

Radio has often been referred to as a 
"hungry giant" — ever on the hunt for 
new ideas, new material, new jokes, new 
personalities and new songs — songs and 
more songs. The preceding paragraph is 
proof that its quest, at least insofar as 
the latter is concerned, is proving fruit- 
ful. For added to the wealth of songs 
contributed by the newer songsters, is 
the constant out-pouring of music by the 
dependable "old-timers" including Irving 
Berlin, Oscar Hammerstein, Richard Rod- 
gers, Cole Porter, Rudolf Friml, Irving 
Caesar, Harry Warren, Harry Ruby, Bert 
Kalmar, L. Wolfe Gilbert, Charlie Tobias, 
Sigmund Romberg and many others. 



n 



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Looking 
for Spots 
that are: 
AMOROUS . . . 
GLAMOROUS . . . 
GROOVIE OR SMOOTHIE? 

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Just tell us what 
you want to sell . . . we'll 
design the spots to do it! 



FRANK NOVAK 

344 W. 72nd STREET, NEW YORK 23 
Telephone: TR. 4-1999 



• « 



RETUR N THE EMPTY MILK BOTTLES? "'.NATION-'-- WIDE' 



76 



1941— GROWTH OF STATIONS 




AM Outlets as of: 


(/]//' Licenses 


Construction Special Broad- 
Permits cast Stations 


Total 
Operating 


February 1941 


830 


46 


5 


881 


March 1941 


831 


54 


5 


890 


April 1941 


832 


54 


5 


891 


May 1941 


831 


55 


5 


891 


June 1941 


844 


48 


5 


897 


July 1941 


854** 


43 


— 


897 








August 1941 


859** 


44 


— 


903 


September 1941 


859** 


53 


— 


912 








October 1941 


869** 


44 


— 


913 


November 1941 


877** 


38 


— 


915 








December 1941 


882** 


37 


— 


919 


January 1942 


887 


36 


— 


923 


February 1942 


., 891 


32 


— 


923 


March 1942 


893 


31 


— 


924 


April 1942 


897 


27 


— 


924 


May 1942 


899 


25 


— 


924 


June 1942 


906 


18 


— 


924 








July 1942 


906 


19 


— 


925 


August 1942 


905 


16 


— 


921 








September 1942 


906 


14 


— 


920 


October 1942 


908 


11 


— 


919 








November 1942 


910 


9 


— 


919 


December 1942 


919 


9 


— 


918 








January 1943 


910 


7 


— 


917 








February 1943 


910 


6 


— 


916 








March 1943 


909 


5 


— 


914 


April 1943 


911 


2 


— 


913 


May 1943 


911 


2 


— 


913 


June 1943 


911 


1 


— 


912 


July 1943 


911 


1 


— 


912 


August 1943 


911 


2 


— 


913 


September 1943 


911 


2 


— 


913 


October 1943 


911 


o 


— 


913 








November 1943 


911 


2 


— 


913 


December 1943 


910 


2 


— 


912 


January 1944 


910 


2 


— 


912 


January 1945 


919 


24 


__ 


943 


December 1945 


1003 


24 


— 


1027 


December 1946 


.' 1526 


464 


— 


1062 


♦♦This figure includes 5 Special Broadcast Stations. 



77 




:l 



Tom (Hats) Breneman 

I use the term commercially since Tom Breneman Hats are now stealing 
the show in better millinery salons coast to coast. These creations are 
so beautiful that women swoon over 'em . . . except Connie Reddy, 
above, who works on BREAKFAST IN HOLLYWOOD and is swoon- 
proof. 

I know . . . you guys are saying this is just another scheme to make 
money. And, brother, you're so right! 

Unabashedly, 




78 



Ill 1 TOME- SHOW 

By LOUIS G. COWAN, President, Louis G. Cowan, Inc. 




I 



Louis G. Cowan 



"T IS the function 
of the independ- 
ent package pro- 
ducer to bring to 
the microphone the 
best in showman- 
like ideas and per- 
sonalities that will 
attract great listen- 
ing audiences. The 
talent agencies dif- 
fer mainly from the 
independent pack- 
age producer in 
that their essential 
strength for pack- 
age sales grows out of contracts with 
name talent they control, rather than out 
of the creation of new shows as such. 
Thus, their own function is to create, if 
possible, package vehicles for their talent. 
The independent package producer lives, 
eats, thinks Entertainment and Show 
Business with capital letters. His life, 
fortunately, is not involved with the wor- 
ries of clients, time-buys, advertising copy 
and the many other problems that beset 
network, station and agency people. In 
addition to the shows created within their 
own program departments, many agen- 
cies draw upon the qualified independent 
package producer as a constant source of 
show ideas. To these they can apply their 
own skills and know-how. At a given 
point, the talents of agency and producer 
blend in producing the airbourne finished 
product. 

• 
The independent package producer is 
radio's counterpart to the producer in 
the theater or in the movies. He knows 
that radio is essentially Show Business, 
and that he must have the ingenuity to 
capitalize on the greatest media for audi- 
ence in America today. 

Unencumbered by the multitudinous 
problems of business management, his 
sole problem is to give the radio adver- 
tiser the largest possible audience before 
whom the advertising message can be 
delivered. His main self-imposed injunc- 
tion is that of good taste. 

The agencies, clients, stations, networks 
provide the facilities (or theaters). He 
must provide the entertainment creative- 
ness and talent that serve as magnets for 
these facilities. 



In developing his ideas, he can move 
freely into all realms of the arts seeking 
the greatest showmanship values, adding 
to them his skill and know-how in pro- 
ducing shows that will attract listeners. 
Those who use these shows or their fa- 
cilities must make the greatest use of 
their opportunities with these audiences. 
• 

The so-called "selling" of the best of 
these ideas is not easy, for many reasons. 
But, it is also difficult in theaters to find 
backers, theaters, etc. And it is even 
harder in movies. Those independent 
package producers who have the creative- 
ness, the skills of development, and the 
courage to persist can find great personal 
satisfaction by bringing great entertain- 
ment, and often enlightenment, to mil- 
lions of listeners. 

All of this requires courage. Financially, 
those producers who attempt to create only 
for network programming, no matter how 
conscientious their efforts may be, limit 
their financial risks to written proposals 
or waxed auditions. But, the independent 
package producer who extends his field 
into that of transcriptions must go even 
further. Because at that point he is back- 
ing his own convictions of showmanship, 
taste, know-how and great audience ap- 
peals with huge sums of money. 
• 

The future of radio in terms of live net- 
work shows and transcriptions look bright 
indeed — but it is a future that promises 
to envelope a new horizon of thought. 
From all indications, we are moving from 
the lush era of name stars to a period of 
tighter scrutiny of program budgets and 
extended use of AFRA talent. Evidences 
of this are already apparent. Here again 
the independent package producer comes 
into his own for this regime will require 
the development of new and fresh con- 
cepts for entertainment. 
• 

The same holds true in terms of the 
transcription business. This facet of the 
radio industry must also come of age. 
The needs of the individual stations paral- 
lel those of the networks. They must be 
provided with first-rate programs that 
are skillfully produced and embrace 
bright and stimulating radio entertain- 
ment as fresh as the New Year. 



79 



MR. and MRS. 
FITZ-G-HONEY 



i.e< 



Ed and Pegeen Fitzgerald 



80 






1 FOR 1947 



Ey CHRISTOPHER CROSS, In Charge U. S. Radio At UN 




Christopher Cross 



AMERICAN 
radio has a 
new product to 
sell. 

It's stupend- 
ous, terrific, co- 
lossal product, — 
a product cre- 
ated to cure 
mankind of its 
greatest head- 
ache: war. 

If all the mer- 
chandising ex- 
perts in radio 
had been gath- 
ered around a 
shiny conference table they could not 
have better timed the appearance of this 
product. 

Following a war that took millions of 
lives, uprooted millions more, and razed 
countless cities there was conceived the 
Charter of the United Nations, — "to save 
succeeding generations from the scourge 
of war ... to reaffirm our faith in funda- 
mental human rights ... to establish con- 
ditions under which international law can 
be maintained ... to promote social prog- 
ress, economic and social advancement 
... to encourage respect for human rights 
and for fundamental freedoms for all 
without distinction as to race, sex, lan- 
guage or religion. . . ." 
• 

This, in part, is the product. And a 
ready market of 1,750,000,000 people of 
the world are waiting to be sold. 

The $64 question of international radio 
is: 

Will American radio harness all its 
skills to properly merchandise the United 
Nations Charter? 

It wasn't so long ago that American 
radio had another important product to 
sell: World War II. It was realized that 
Victory could be ours only if the people 
really wanted it and supported their de- 
sire with sacrifice. The industry threw 
all its resources into the task of selling the 
war to the people. 

The Battle for a Lasting Peace began 
almost two years ago in San Francisco 
with the birth of the United Nations. This 
battle too cannot be won without the sup- 
port and sacrifice of the people. The 
statesmen, delegates and members of the 



United Nations secretariat cannot alone 
win the second and complete Victory, — 
the Victory of Lasting Peace, — no more 
than the generals and statesmen could 
have alone defeated the Axis. 
• 

We hear altogether too many radio ex- 
ecutives say: "Does anything special 
really have to be done about the United 
Nations? Who could possibly be against 
lasting peace?" Our answer always is 
that anyone is against lasting peace who 
does not actively work for it. We wonder 
if the many products sold by radio would 
actually enjoy any popularity if the spon- 
sors and merchandisers took the position: 
"Our product is good, so why should any- 
thing have to be done about it." 

Who can say that the United Nations 
does not deserve the intensive merchan- 
dising that is given to the many products 
and services that are so successfully sold 
to the American people! 
• 

Public service is a word much used 
and much abused. Perhaps the one factor 
that will best determine if American ra- 
dio is really discharging its public service 
responsibilities will be how well the in- 
dustry helps to integrate the United Na- 
tions into the day-to-day lives of the 
people. 

Individual stations and network have 
made a good beginning in trying to meet 
their responsibility to their listeners whose 
dominant wish is for a world free of war. 

WLW went to the community to find 
out what it could do. They found that 
their listeners and the community or- 
ganizations were interested and had plans. 

In Hollywood Warner Brothers' KFWB 
has shown how an independent station 
can give leadership to a community in 
the fight for lasting peace. 

New York City's WNYC has demon- 
strated that the people will listen to their 
on-the-spot broadcasts of United Nations 
sessions. 

So active has NBC been in UN activities 
and programming that the visitor to the 
RCA building might get the impression 
that there is a United Nations annex 
housed there. 

These are but a few examples of out- 
standing service and leadership; 1947, we 
hope, will find many more broadcasters 
coming into the fold. 



81 



£-!0 




the music 
of 

JOHN 
GART 

composer — conductor 



WOR— MUTUAL 



* 



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j > • —& 



r r r i f 



Gabriel Heatter's "A Brighter Tomorrow/' The Carrington Playhouse 

WCBS 



¥ 



^^ 



•G 



"Columbia Workshop/' "Richard Lawless' 

WNBC 



* 



i J) j J 



I 



'Playhouse of Favorites/' "The House in the Country' 

WORLD TRANSCRIPTIONS 



$ 



P^f 



^^ 



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^ 



MGM, Columbia, RKO Spots 



— Program- 
Directors Guide 

— ~f or Production — special events 

1947 



JANUARY 

1: New Year's Day (In all States, Territories, 

District of Columbia and Possessions). 26: 

Paul Revere Bern (1735). 
Proclamation of Emancipation (1863). 
2: Georgia Admitted (1788). 

3: Battle of Princeton (1777). 27: 

4: Utah Admitted (1896). 
5: Stephen Decatur Born (1779). 

George Washington Carver Died (1943). 28: 

Week of Prayer, first week in January. 
6: Carl Sandburg Born (1878). 29: 

New Mexico Admitted (1912). 
7: Millard Fillmore, 13th President Born (1800). 30: 

8: Anniversary of the Battle of New Orleans 31: 

(Louisiana). 

Battle of New Orleans (1815) Holiday in 
Louisiana. 
9: Connecticut Ratified the U. S. Constitution 
(1788). 
Connecticut Admitted (1788). 

10: Ethan Allen Born (1737). 

11: Alexander Hamilton Born (1757). 1: 

12: John Singer Sargent Born (1856). 

13: Salmon Portland Chase Born (1808). 

14: First Written Constitution Adopted at Hart- 
ford, Conn. (1639). 2: 

15: Mathew B. Brady Died (1896). 2: 

17: Benjamin Franklin Born (1706). 
Feast of St. Anthony. 

18: Daniel Webster Born (1782). 

19: Robert E. Lee's Birthday (Alabama, Arkansas, 3: 

Florida, Georgia, Kentucky, Mississippi, North 4: 

Carolina, South Carolina, Tennessee, Vir- 
ginia). 
Edgar Allen Poe Born (1809). 

20: Inauguration Day. Begun in 1937. To be ob- 6: 

served every fourth year from that date by 
the 20th Amendment to the Constitution. 

21: Foundation Day. In the Canal Zone. 7: 

Thomas Jonathan (Stonewall) Jackson Born 8: 

(1824). 9: 

24: Gold discovered in Calif. (1848). 

25: Weather Signs. It is an old belief that the 

weather of the whole year depends upon this 10: 

day. "Sun on St. Paul's Day means a good 
year, rain or snow foretells indifferent weath- 1 1 : 

er, a mist means want, while thunder pre- 



dicts 12 months of wind and death." (Shep 
herd's Almanack, 1676). 
Scotch Poet Robert Burns Born (1759). 
Michigan Admitted (1837). 
General Douglas MacArthur Born (1880). 
First A.E.F. landed in Ireland (1942). 
Australia Day. Public Holiday in Australia. 
Wolfgang Amadeus Mozart Born (1756). 
Lewis Carroll, pen name of Charles Lutwidge 
Dodgson Born (1832). 

Thomas Edison granted patent on his incan- 
descent light (1880). 
William McKinley Born (1843). 
Kansas Admitted (1861). 
Franklin D. Roosevelt Born (1882). 
Franz Schubert Born (1797). 
Child Labor Day. Last Sunday in Jan., also 
the Saturday preceding and the Monday 
following. 



FEBRUARY 

Victor Herbert Born (1859). 
Supreme Court of the U. S., Chief Justice 
John Jay presiding, held its first meeting 
(1790). 

Fritz Kreisler Born (1875). 
Ground Hog Day. 
Candlemas. 

Treaty of Guadalupe Hidalgo signed by U. S. 
and Mexico (1848). 
Horace Greeley Born (1811). 
Arbor Day. In Arizona (all counties except 
Apache, Coconino, Mohave, Navajo and 
Yavapai). 

Charles Augustus Lindbergh Born (1902). 
Massachusetts Admitted (1788). 
Aaron Burr Born (1756). 
American Forces Recapture Manila from Japs. 
Charles Dickens Born (1812). 
Boy Scout Day. 

William Henry Harrison 9th President Born 
(1773). 

Nebraska Admitted (1867). 
Peace Treaty Signed With Spain Ending 
Spanish-American War (1899). 
Thomas A. Edison Born (1847). 
Daniel Boone Born (1734). 



83 



PROGRAM DIRECTORS GUIDE 



12: 



19: 



20: 
21: 
21: 

22: 



23: 
25: 



26: 
27: 
29: 



Lincoln's Birthday (Alaska, California, Con- 4: 

necticut, Delaware, Illinois, Indiana, Iowa, 
Kansas, Kentucky, Michigan, Minnesota, Mis- 5: 

souri, Montana, Nevada, New Jersey, New 6: 

York, North Dakota, Ohio, Oregon, Pennsyl- 7: 

vania, South Dakota, Tennessee, Utah, Vir- 
gin Islands, Washington, West Virginia, 
Wyoming). 

Georgia Day. 8: 

Valentine's Day. 9: 

Arizona Admitted (1912). 
Oregon Admitted (1859). 

Destruction of the Maine (1898). 10: 

Constitution Day. In the Canal Zone. H: 

Susan B. Anthony Day. Observed in honor 
of the birthday of the picneer crusader for 
equal rights for women. Governors of 33 
States and 3 Territories have honored the 12: 

day by special proclamations. 
Katharine Cornell Born (1898). 

Inauguration of Jefferson Davis as President '3. 

of the Provisional Government of the Con- 14: 

federacy (1861). 

Ohio Admitted (1803). 15: 

Shrove Tuesday (1947). Tuesday preceding 
Ash Wednesday. Observed as Mardi Gras ^: 

in Florida (in cities and towns where carni- 
val is celebrated), Louisiana (Parishes of 
Jefferson, Orleans, St. Bernard, St. Charles, 17: 

St. John the Baptist, East Baton Rouge), 
Canal Zone. 

Phonograph Patented by Edison (1878). 18: 

U. S. purchased the Danish West Indies 
(1917). 19: 

Beginning of the Battle of Verdun (1916) 21: 

which ended Dec. 15. 22: 

Brotherhood Week. Always includes Wash- 23: 

ington's Birthday; the Sunday nearest Feb. 
22 is Brotherhood Day. 25: 

Florida ceded to the U. S. by purchase and 
treaty with Spain (1819). 
Washington's Birthday (All the States, Ter- 
ritories, District of Columbia and Colonial 
Possessions). 27: 

James Russell Lowell Born (1819). 
Johannes Gutenberg Died (1468). 29: 

Enrico Caruso Born (1873). 30: 

John Adams appointed first Minister of U. S. 
to England (1785). 31: 

William F. Cody (Buffalo Bill) Born (1846). 
Henry Wadsworth Longfellow Born (1820). 
Leap Year. The name given to every year of 
366 days. 



Pennsylvania Day. 
Vermont Admitted. 
Boston Massacre (1770). 
Fall of the Alamo (1836). 
Luther Burbank Born (1849). 
Maurice Ravel Born (1875). 
Patent granted to Alexander Graham Bell for 
first telephone (1876). 
Oliver Wendell Holmes, Jr. Born (1841). 
Battle of the "Monitor and Merrimac" off 
Hampton Roads, Va. (1862). 
Edwin Forrest Born (1806). 
Lillian D. Wald Born (1867). 
Johnny Appleseed, properly John Chapman 
Died (1847). 

The great blizzard in New York City and 
New England States (1888). 
U. S. Post Office established by act of 
Congress (1789). 
Girl Scout Day. 

Standard Time established in U. S. (1884). 
Albert Einstein Born (1879). 
First Trans-Atlantic radio broadcast (1925). 
Maine Admitted (1820). 
Andrew Jackson Born (1767). 
James Madison Born (1751). 
U. S. Military Academy established at West 
Point by act of Congress (1802). 
Saint Patrick's Day. 

Evacuation Day. In Boston, Chelsea, Revere, 
Winthrop and Suffolk County. 
Fast of Esther. 

Grover Cleveland Born (1837). 
William Jennings Bryan Born (1860). 
First Day of Spring. 
Emancipation Day (Puerto Rico). 
Patrick Henry delivered his famous speech 
(1775). 

The Annunciation or Lady Day. 
Arturo Toscanini Born (1867). 
Greek Independence Day. Greece celebrates 
its freedom won from Turkey (1827). 
Maryland Day. 

President Washington signed the act creating 
the U. S. Navy (1794). 
John Tyler Born (1790). 
Seward Day. Alaska (Not observed by Fed- 
eral Employees). 
Transfer Day. In the Virgin Islands. 



11 

APRIL 



MARCH 

1: Nebraska Admitted (1867). 

2: Texas Independence Day. 

3: Florida Admitted (1845). 

First Postage Stamp used in U. S. (1847), 
Alexander Graham Bell Born (1842). 



1 : AH Fools' Day. 

2: Sergei Rachmaninoff Born (1873). 

U. S. Mint established (1792). 
3: First Pony Express riders left Sacramento to 

ride East and St. Joseph, Mo. to ride West. 
3: Washington Irving Born (1783). 
4: Adoption of the present American Flag** 

design (1818). 



85 




MEL BLANC 

"THE MEL BLANC SHOW" 

For 
Colgate Tooth Powder 
Tuesday — C.B.S. 
and 
Jack Benny's— "Violin Teacher" 
Judy Canova's — "Pedro" 
Burns and Allen's — "Happy Postman" 
Warner Bros. — "Bugs Bunny" 
Venice Hardware Co.'s Proprietor 

86 



PROGRAM DIRECTORS GUIDE 



5: Elihu Yale Born (1648). 
6: Army Day. Observed in New York and some 
other States by a display of flags and military 
parades. 

Easter Sunday (1947). 
7: Peary Discovered North Pole (1909). 

Metropclitan Opera House Opened in New 
York (1830). 

Louisiana Admitted (1812). 
8: Ponce de Lern (1460-1521) Spanish soldier, 
landed in Fla. near the present site of St. 
Augustine, Easter Sunday (1513), claiming 
the land for Spain. The anniversary of the 
event is observed by the city. 
9: Surrender of General Lee (1365). 
10: Salvation Army Founder's Day. 
William Booth Born (1829). 
Joseph Pulitzer Born (1847). 
U. S. Patent System established by Congress 
(1790). 

National Be Kind to Animals Week falls 
about this date. 
11: Charles Evans Hughes Born (1862). 
12: Franklin Delano Roosevelt Died (1945). 
Halifax Independence Resolution (North 
Carolina). 
13: Thomas Jefferson Born (1743). 
14: Pan American Day. 
15: Abraham Lincoln Assassinated (1865). 
16: Charles Spencer Chaplin Born (1889). 
17: Charter granted American Academy of Art! 

and Letters (1916). 
18: San Francisco Fire (1906). 
19: Patriots' Day. (Maine, Massachusetts). 
20: Adolph Hitler Born (1889). 
21: Easter Sunday (1946). 

Anniversary of Battle of San Jacinto (Texas). 
22: Arbor Day (Nebraska). 

William Shakespeare Born (1564). 
23: James Buchanan Born (1791). 

St. George Day (English). 
24: First Newspaper Issued in America (1704). 
U. S.-Mexican War (1846). 
! Arbor and Bird Day (Massachusetts). 
25: War Declared with Spain (1898). 

St. Mark's Day. 
26: Confederate Memorial Day (Florida, Georgia. 
Mississippi). 

Slavery Abolished in U. S. (1865). 
First Shot of War with Germany (1917). 
John James Audubon Born (1785). 
27: General U. S. Grant Born (1822). 
28: James Monroe Born (1758). 
Maryland Admitted (1788). 
29: Sir Thomas Beecham Born (1879). 
30: Boys and Girls Week always includes May 1. 
Louisiana Purchased (1803). 
Washington Became First President (1789). 
Rhode Island Settled (1636). 
Benito Mussolini Executed (1945). 



MAY 

1: May Day. 

Child Health Day. 
Labor Day (Canal Zone). 
Dewey's Victory in Manila (1898). 
2: Stonewall Jackson Fatally Wounded (1863). 

National Music Week. 
3: Shenandoah Valley Apple Blossom Festival. 
4: Rhode Island Independence Day. 
5: Napoleon's Death (1821). 

Cinco de Mayo Celebrations (Mexico). 
Arbor Day. 
6: Corregidor Surrender (1942). 

Admiral Robert E. Peary Born (1856). 
7: Germany Surrendered to United States, 
England and Russia (1945). 
Lusitania Torpedoed (1915). 
Johannes Brahms Born (1833). 
7: Robert Browning Born (1812). 
8: V.E. Day (1945). 
9: John Brown Born (1833). 

Mothers-Day, second Sunday in May. 
10: Confederate Memorial Day (Kentucky, North 
Carolina, South Carolina). 
Completion of First Transcontinental Rail- 
road (1869). 
11: Minnesota Admitted (1858). 
12: Florence Nightingale Born (1820). 
13: Mother's Day. 
14: Rockefeller Foundation Granted Charter 

(1913). 
15: First regular Air Mail service in the world 

inaugurated by the U. S. Govt. 
17: "I am An American Day" often referred to 
as Citizenship Recognition Day. 
Norwegian Independence Day (1814). 
18: World Good-Will Day, formerly Peace Day. 
19: First American Confederation of United 

Colonies of New England (1643). 
20: Anniversary of the Signing of the Mecklen- 
burg Declaration of Independence (North 
Carolina). 
21: Lindbergh's Flight to Paris (1927). 
22: National Maritime Day. 
23: South Carolina Admitted (1788). 
24: First Telegraph Message Sent (1844). 
25: Ralph Waldo Emerson Born (1803). 
27: Golden Gate Bridge, San Francisco opened 

(1937). 
29: Wisconsin Admitted (1848). 
Rhode Island Admitted (1790). 
Patrick Henry Born (1736). 
30: Memorial Day (In all the States, Territories, 
District of Columbia and Colonial Possessions, 
except Alabama, Arkansas, Florida, Georgia, 
Louisiana, Mississippi, New Mexico, North 
Carolina, South Carolina, Virginia and Ten- 
nessee). 
31: Walt Whitman Born (1819). 

The Johnstown (Pa.) flood (1889). 
Battle of Jutland (1916). 



8? 










m 









Hon? distinguished can you get . . . ? 

For those who can afford . . . 

the finest musical commercials. 

Kent and Johnson 

management — Gale Agency, Inc. 



PROGRAM DIRECTORS GUIDE 



JUNE 

1: Kentucky Admitted (1792). 
Tennessee Admitted (1796). 
3: Confederate Memorial Day (Louisiana, Ten- 
nessee). 

King's Birthday (Canada). 
Birthday of Jefferson Davis (1808) (Florida, 
Mississippi, South Carolina, Texas, Virginia). 
6: American Marines victorious at Belleau 
Wood, June 6-10 (1918). 
Nathan Hale Born (1756). 
D-Day (1944). 

7: Daniel Boone Day (Kentucky). 

8: Battle cf New Orleans (1815). 

Children's Day, second Sunday in June. 

9: Feast of St. Columbia. 

Confederate Memorial Day (Petersburg, Vir- 
ginia). 

10: Franklin Drew Lightning from Sky (1752). 
Henry M. Stanley Born (1841). 

11: Feast of St. Barnabas. 

The Continental Congress appointed John 
Adams, Thomas Jefferson, Benjamin Franklin, 
Roger Sherman and Robert R. Livingston to 
draft a declaration of independence (1776). 
Kamehameha Day. Celebrates the birthday of 
Kamehameha, first King of Hawaii. Observed 
in Hawaii. 

12: John Augustus Roebling Born (1806). 

Baseball Centennial Celebration of the invita- 
tion of the game at Cooperstown, N. Y. 
(1939). 

14: Hawaii organized as U. S. territory (1900). 
Harriet Beecher Stowe Born (1811). 
Flag Day. 

15: Pioneer Day (Idaho). 

Franklin demonstrated the identity of elec- 
tricity and lightning by use of a kite (1752). 
Arkansas, 25th state admitted to the Union 
(1836). 

Oregon boundary treaty signed at Washing- 
ton by Great Britain and U. S. (1846). 

16: Commencement, the climax of the academic 
year when degrees are conferred with im- 
pressive ceremony. 

17: Bunker Hill Day. (In Massachusetts, Suffolk 
County). 

18: Battle of Waterloo (1815). 

19: Beginning of War of 1812. 

King John of England signed Magna Carta 
(1215). 

20: West Virginia Day. 

Father's Day, 3rd Sunday in June. 

21: Longest Day in Year. 

New Hampshire Joined the Union (1788). 
Constitution Ratified (1788). 

22: Bolivarian Day (Canal Zone). 

23: Penn Signs Peace Treaty With Indians. 

24: San Juan Day (Puerto Rico). 

25: Virginia Admitted (1788). 

Battle of Big Horn, Montana (1876) "Cus- 



ter's last stand," his defeat by the Sioux 
Indians. 
26: Virginia ratified the U. S. Constitution 
(1788). 
First American Troops Land in France (1917). 

27: Hellen Keller Born (1880). 

28: Archduke Franz Ferdinand Assassinated in 
Sarajevo (1914). 

U. S. purchased rights and franchises of 
France in the Panama Canal (1902). 
Treaty of Varsailles ending World War I 
signed (1919). 

29: George Washington Gcethals Born (1858). 
St. Peter's Day. 

30: St. Paul's Day. 

Congress granted Yosemite Valley and Mari- 
posa Big Tree Grove to Calif, for a public 
park (1864). The valley was discovered in 
1851. 

Fourth Atomic Bomb dropped (experimental 
overwater) Bikini (1946). 



JULY 

1: Battle of San Juan Hill. 

Dominion Day (Canada). 

Battle of Gettysburg (1863). 

Federal fiscal year designated by the law of 

Aug. 26 (1842), as beginning July 1. 
2: Richard Henry Lee's resolution declaring the 

U. S. independent passed by the Continental 

Congress (1776). 

Garfield Assassinated (1881). 
3: Idaho Admitted (1890). 

John Singleton Copley Born (1737). 
4: Independence Day. 

U. S. Military Academy at West Point 

Opened (1802). 

Calvin Coolidge Born (1872). 

Slavery Abolished in New York (1825). 

Providence, R. I. founded by Roger Williams 

(1636). 

Work on Erie Canal commenced (1817). 

Thomas Jefferson Died (1826). 

James Monroe Died (1831). 

John Adams Died (1826). 

Cornerstone of Washington Monument laid 

(1848). 

Surrender of Vicksburg (1863). 

Bartholdi's Statue of Liberty presented to 

U. S. in Paris (1883). 

American pilots first participated in air 

raids over Germany (1942). 
5: Admiral David G. Farragut Born (1801). 
6: Republican Party Founded (1854). 

Jchn Paul Jones Born (1747). 

Columbia University Opened (1754). 
7: U. S. annexed Hawaii (1898). 



SO 






SYLVAN LEVIN 

• Director of Music — WOR-Mufual 
• Victor Records 
• Muzak 

90 



PROGRAM DIRECTORS GUIDE 



8: John D. Rockefeller Born (1839). 

Liberty Bell Cracked Tolling Death of John 

Marshall (1835). 
9: Elias Howe Born (1819). 
10: Wyoming Admitted (1890). 

James McNeill Whistler Born (1834). 
11: John Quincy Adams Born (1767). 
12: Orangeman's Day. 
13: Forrest's Day (Tennessee). 
14: Stars and Stripes Adopted (1777). 

Bastille Day— First Celebrated in U. S. 

(1914). 

Admiral Perry Opened First Negotiations for 

Trade With Japan (1853). 
15: St. Swithin's Day. 
16: Mary Baker Eddy Born (1881). 

First Atomic Bomb exploded (experimental) 

New Mexico (1945). 
17: Munoz Rivera's Birthday (Puerto Rico). 
18: William Makepeace Thackeray Born (1811). 
19: Franco-Prussian War Began (1870). 
21: Spanish Armada Defeated by England (1588). 

Society of Jesuits Abolished by Pope Clement 

XIV (1773). 

First Battle of Bull Run (1861). 
24: Simon Bolivar Born (1783). 

Pioneer Day (Utah). 

Mormon Pioneer Day (Idaho). 
25: Occupation Day (Puerto Rico). 

Fifth Atomic Bomb exploded (experimental 

underwater) Bikini (1946). 
26: George Bernard Shaw Born (1856). 

Sergei Koussevitzky Born (1874). 

New York ratified the U. S. Constitution 

(1788). 
27: First Successful Atlantic Cable (1866). 

Barbosa's Birthday, in the Canal Zone. 
28: Austria Declared War on Serbia (1914). 

Volunteers of America Founder's Day. 
29: Booth Tarkington Born (1869). 

Benito Mussolini Born (1883). 
30: Henry Ford Born (1863). 

First Representative Assembly in America 

Convened (1607). 
31: Feast of St. Ignatius De Loyola. 

m 

AUGUST 

1: Colorado Day. 

Beginning of World War I (1914). 
2: Government of India Transferred to British 

Crown (1858). 

U. S. War Dept. purchased its first military 

plane from the Wright Brothers (1909) thus 

founding the Army Air Corps. 
3: Civic Holiday (Canada). 

Germany Declared War on England and 

France (1914). 

Columbus Sailed From Spain (1492). 
4: Feast of St. Dominic. 
5: Battle of Mobile Bay (1864) with Admiral 

Farragut in command. 



Second Atomic Bomb dropped (1945) Hiro- 
shima. 
6: Feast c? the Transfiguration. 
7: International Peace Bridge, dedicated (1927), 
commemorating more than 100 years of 
peace between the U. S. and Canada. 
Creation of War Department (1789). 
Society of Jesuits Restored by Pope Pius 
VII (1814). 
8: Charles A. Dana Born (1819). 

Third Atomic Bomb dropped (1945) Naga- 
saki. 
9: First Train Drawn in U. S. by Steam Loco- 
motive (1831). 
Izaak Walton Born (1593). 

10: Herbert Clark Hoover Born (1874). 

Russia Declared War Against Japan (1945). 

11: The "Clermont" Fulton's steamboat made a 
successful run up the Hudson River (1807). 

14: V-J Day. 

Atlantic Charter Agreement Between 
President F. D. Roosevelt and Prime Minister 
Winston Churchill. 

15: Panama Canal Opened (1914). 

16: Bennington Battle Day (Vermont). 

18: Virginia Dare Born (1587). 

19: National Aviation Day. 

Orville Wright Born (1871). 

20: Benjamin Harrison Born (1833). 

21: Lincoln-Douglas debate began (1858). 

22: Claude Debussy Born (1862). 

23: Oliver Hazard Perry Born (1785). 

24: British Burn White House (1814). 

St. Bartholomew's Day Massacres, France 

(1572). 

Festival of St. Bartholomew. 

26: Suffrage for Women — 19th Amendment 
(1920). 

27: Drilling cf first oil well completed in Western 
Pennsylvania by Col. Edwin Lourentine 
Drake (1859). 

28: Spanish landed at the site of St. Augustine, 
Fla. (1565). 
Johann Wolfgang von Goethe Born (1749). 

29: Oliver Wendell Holmes Born (1809). 

30: Germany Declared War on Poland (1939). 
Beginning of World War II. 
French fleet arrived in Chesapeake Bay to 
further the interest of American independ- 
ence (1781). 



SEPTEMBER 

1: Germany Invaded Poland (1939). 

Official V-J Day (1945). (Surrender Terms 

Signed Aboard U.S.S. Missouri.) 

Labor Day. 

Eugene Field Born (1850). 
3: First American Peace Treaty With England 

(1783). 

Allies Invaded Italy (1943). 



91 



Vox Pop 

Parks Johnson and Warren Hull 
(SINCE '32) 



CBS Network Tuesdays for 

LIPTON TEA 



Address: 8-3 Tuscan Court, Great Neck, N. Y. 



o o © 



PROGRAM DIRECTORS GUIDE 



4: Henry Hudson Discovered Manhattan Island 

(1609). 

First Electric Power Station in World in 

New York (1882). 
5: First Continental Congress (1774). 
6: Lafayette Day. 

First Battle of the Marne (1914). 
7: James Fenimore Cooper Born (1789). 
8: Dutch Surrendered New Amsterdam (New 

York) to British (1664). 

Italy Surrendered (1943). 

Crimean War Ended (1855). 
9: Admission Day (California— 1850). 
10: Arthur Holly Compton Born (1892). 

Battle of Lake Erie (1813). 
11 : Harvest Festival. 

0. Henry (pen name William Sydney Porter) 

Born (1862). 
12: Henry Hudson entered the river (1609). 

Defender's Day (Maryland). 
13: Walter Reed Born (1851). 

John Jseph Pershing Born (1860). 

Battle of Quebec (1759). 

Battle of St. Mihiel (1918) First battle 

planned and carried out by American forces 

in World War I. 
14: Great Britain and its colonies in America 

adopted the Georgian calendar (1752). 

"The Star Spangled Banner" written by 

Francis Scott Key (1814). 
15: Independence Day of the Central American 

Republics (1821). 

William Howard Taft Born (1857). 
16: Russians Burned Moscow (1812). 
17: Constitution Day. 

18: Cornerstone of U. S. Capital Laid in Wash- 
ington, D. C. (1793). 

N. Y. Times established (1851) when its first 

issue appeared. 
19: Washington issued his farewell address to 

people of U. S. (1796). 
21: Great hurricane swept Atlantic Coast of N. Y. 

and New England thence going inland and 

causing great loss of life and property (1938). 
22: Lincoln issued the preliminary proclamation 

freeing the slaves (1862). 

Nathan Hale Executed (1776). 

First Day of Autumn. 
23: Naval battle between "Bonhomme Richard" 

commanded by John Paul Jones and British 

frigate "Serapis" in North Sea (1779). 
24: John Marshall Born (1775). 
25: Balboa discovered the Pacific (1513). 
25: Bill of Rights (1789). 
26: George Gershwin Born (1898). 
26: Battle of the Meuse-Argonne (Sept. 26- 

Nov. 11, 1918). 
26: Rosh Hashonah. 

27: American Indian Day (4th Friday). 
28: George Eugene Benjamin Clemenceau Born 

(1841). 
29: Michaelmas Day. 



OCTOBER 

1: Francisco Franco Proclaimed Head of Spanish 

Nationalist Government (1935). 

Germany Crossed Border Into Czechoslo- 
vakia (1938). 
2: Ferdinand Foch Born (1851). 

Mohandas Gandhi Born (1869). 
3: Religious Education Week. First full week in 

Oct. 
4: Rutherford B. Hayes Born (1822). 
5: Yom Kippur. 

Wright Brothers Took First Long Distance 

Flight in an Airplane (1905). 

Chester A. Arthur Born (1830). 
6: Missouri Day. 

National Business Women's Week, generally 

the second week of Oct. 
7: Stamp Act Congress Held and Declaration 

of Rights Issued by Colonies (1765). 

James Whitcomb Riley Born (1853). 
8: Edward Vernon Rickenbacker Born (1890). 
9: Fire Prevention Week. 

Fraternal Day (Alabama). 

Chicago Fire (1871). 
10: U. S. Naval Academy in Annapolis opened 

(1845). 
11: Eleanor Roosevelt Born (1884). 

11: Farmers' Day (2nd Friday) (Florida). 

YMCA Founder's Day — Sir George Williams 

Born (1821). 
12: Columbus Day. 
14: William Penn Born (1644). 
15: First public demonstration of ether as an 

anesthetic, Mass. General Hospital (1846). 
16: Noah Webster Born (1758). 
17: Surrender of General Burgoyne at Saratoga 

(1777). 
18: General Toio Appointed Premier of Japan 

(1941). 

Alaska Day. 
19: Surrender of Cornwallis (1781). 

Volstead Act (Prohibition) Passed (1919). 

John Adams Born (1735). 
22: The Metropolitan Opera House opened with 

presentation of Gounod's Faust (1883). 
23: Sarah Bernhardt Born (1845). 
24: Transcontinental telegraph line completed 

(1861). 

Pennsylvania Day. 

William Penn Born (1644). 
26: Erie Canal opened to traffic (1825). 

Better Parenthood Week, observed last week 

in Oct. 
27: Navy Day. 

Theodore Roosevelt Born (1858). 
28: Dedication of Statue of Liberty (1866). 
31: Hallowe'en. 

Admission Day, Nevada (1864), 



93 



*^°* * 



;os* 



flov 



«'». 




AND HIS ORCHESTRA 



Direction 




ARTISTS CORPORATION 

THOMAS G. ROCKWELL, President 
NEW YORK • CHICAGO ■ HOLLYWOOD • CINCINNATI • LONDON 



Management — 

CARLOS GASTEL 



94 



PROGRAM DIRECTORS GUIDE 



NOVEMBER 

I: All Saints' Day (Louisiana). 

Liberty Day (St. Croix, Virgin Islands 

Only). 
2: General Election Day. 

North Dakota Admitted (1889). 

South Dakota Admitted (1889). 

James K. Polk Born (1795). 

Warren G. Harding Born (1865). 
3: Panama declared its independence of Colom- 
bia (1903). 
4: John Philip Sousa Born (1854). 
5: Guy Fawkes Day (English). 

U. S. General Election Day. 
6: John Phillip Sousa Born (1854). 
7: Marie Skladouska Curie Born (1867). 

American Art Week. 
8: N. Y. Symphony Orchestra gave its first con- 
cert under Leopold Damrosch (1858). 

Montana Admitted (1889). 
9: Great Fire in Boston (1872). 

American Education Week. 
10: Martin Luther Born (1483). 

U. S. Marine Corps was created by the Con- 
tinental Congress (1775). 
11: Armistice Day, World War I. 

Washington Admitted (1889). 
13: Robert Louis Stevenson Born (1850). 

Edwin Booth Born (1833). 
14: Robert Fulton Born (1765). 

Book Week. 
15: Pikes Peak discovered (1806). 
16: Oklahoma Admitted (1907). 
17: Sixth Congress Met for First Time in Wash- 
ington (1801). 

Suez Canal Opened (1869). 
18: Standard Time went into effect in the U. S. 

(1883). 
19: Lincoln's address at dedication of National 

Cemetery on the battlefield at Gettysburg 

(1863). 
19: James A. Garfield Born (1831). 
21: North Carolina Admitted (1789). 

Edison Announced Invention of Phonograph 

(1877). 
23: Franklin Pierce Born (1804). 
24: Zachary Taylor Born (1784). 
28: Thanksgiving Day (4th Thursday). 
29: Admiral Byrd Discovered South Pole (1929). 
30: Samuel L. Clemens (Mark Twain) Born 

(1835). 

Russia Invaded Finland (1939). 
30: Winston Churchill Born (1874). 



DECEMBER 

2: Promulgation of the Monroe Doctrine (1823). 
3: Illinois Admitted (1818). 
Gilbert Stuart Born (1755). 



5: Martin Van Buren Born (1782). 

Walt Disney Born (1901). 
7: Pearl Harbor Attacked (1941). 

Roosevelt, Churchill, Stalin Confer at Teheran 

(1943). 

Delaware Day. 
8: Eli Whitney Born (1765). 

U. S. Declared War on Japan (1941). 
9: Germany-Italy Declare War on U. S. (1941). 
10: U. S. Declared War on Germany-Italy (1941). 

Peace Treaty Signed With Spain (1899). 

Mississippi Admitted (1817). 
11: Alfred Nobel Born (1833). 

Indiana Admitted (1816). 
12: First Marconi Wireless Across Atlantic 

(1901). 

Pennsylvania Admitted (1787) 

Washington, D. C. became the permanent 

home of the U. S. Govt. (1800). 
13: Council of Trent (1545). 
14: Alabama Admitted (1819). 

George Washington Died at Mt. Vernon 

(1799). 
15: Bill of Rights Day. 
16: Boston Tea Party. 

Ludwig von Beethoven Born (1770). 
17: John Greenleaf Whittier Born (1807). 

Aviation Day. 

First Mechanical Airplane Flight by Wright 

Brothers (1903). 
18: New Jersey Admitted (1787). 

First Sunday Paper Published (1796). 
19: Tyrus (Ty) Cobb Born (1886). 

Washington went into winter quarters at 

Valley Forge (1776). 
20: First Electric Lights on Broadway (1880). 
21: Pilgrims Landed at Plymouth Rock (1620). 

First day of winter. 
23: George Washington Resigned Army Commis- 
sion (1783). 
24: "Aida" first performed in Cairo, Egypt (1871) 

composed for celebration of opening of Suez 

Canal. 
25: Washington crossed the Delaware to attack 

Trenton (1776). 

Christmas Day. 
26: Battle of Trenton (1776). 
27: Louis Pasteur Born (1822). 
28: Iowa Admitted (1848). 

Wocdrow Wilson Born (1856). 

Irish Free State Became State of Eire (Ire- 
land). 
29: Texas Admitted (1845). 

Andrew Johnson Born (1808). 

First American YMCA established in Boston 

(1851). 
30: Rudyard Kipling Born (1865). 

The Gadsden purchase and new boundary 

treaty ratified by Mexico and the U. S. 
M853). 
31: New Year's Eve. 



95 



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,.;_.:.•..; 



Qinsuf, BinunA, 



i: 




N N Y SIMMS S HOW 
Friday Nights (CBS) 



96 



jfiN 




T On THE 20-YEHR 




By H. V. KALTENBORN, Founder, Twenty-Year Club 




H. V. Kaltenborn 



}T ALL began on 
April 4, 1942, 
when the National 
Broadcasting Com- 
pany gave me a 
dinner to mark the 
20th anniversary of 
my first broadcast. 
This seemed a suit- 
able occasion to 
launch an organi- 
zation of radio pio- 
neers so, with • that 
modesty which dis- 
tinguishes so many 
radio personalities, 
I decided to become 
the founder of ra- 
dio's only Twenty-Year Club. 
• 

Because broadcasting on a large scale 
began in 1922, twenty years seemed a 
proper period. In addition, that made it 
just possible for the founder to qualify 
for membership. 

Every effort has been made to contact 
those who are eligible, but some people 
are too retiring. All a person need do to 
join is to write a letter to me at 167 E. 
64th Street, New York City, listing 
chronologically his career in radio. Men- 
tion of as many names and incidents as 
possible is desirable. Human interest 
stories recalling the inevitable pioneering 
difficulties are particularly wanted. The 
prospective member's two decades in 
radio must be unbroken. Nineteen forty- 
five was set as the limit from which to 
"pioneers of radio broadcasting" will not 
measure the 20 years so that the term 
lose its meaning. 

In order to put the information re- 
ceived to useful purpose, it has been my 
pleasure to publish a roster of the Club 
members which is now in its fourth edi- 
tion. Earlier editions of the Twenty-Year 
Club Book have found their places in 
many reference libraries where frequent 
use is made of them. 
• 

Another important purpose of the roster 
is to enable members to keep tabs on 
the people with whom they shared radio's 
beginnings. Time has caused many old 
friends to lose track of each other and 
the Twenty-Year Club Book has enabled 
scores of members to relocate each other. 



The book itself is a gold mine of infor- 
mation and unusual facts. 

A sample is a record of what is perhaps 
the first fan letter ever received by a radio 
personality. 

It was received by the late "first lady 
of radio," Vaughn De Leath, and said in 
part: "You have inaugurated a form of 
entertainment which will no doubt be- 
come very popular in the future." 

During the past two years, a wealth 
of additional information concerning the 
pioneers of radio broadcasting has 
reached the editor. The format adopted 
for the Twenty-Year Club book makes it 
impossible, however, to present more than 
the bare chronological outline of the in- 
teresting radio careers of the men and 
women who are so largely responsible for 
the creation and development of radio 
broadcasting in the United States, Canada 
and the British Isles. 

As a result, the Club files now contain 
much material which will be placed at 
the disposal of those who will carry for- 
ward the task of preserving the history 
of radio's early years. Any information 
or suggestions that might advance this 
project will be very welcome. 
• 

The editor is frank to say that he did 
not realize what he was letting himself 
in for when he so blithely announced the 
publication of this roster. But he has 
been well rewarded by the pleasure of 
the occupation and the friendly coopera- 
tion of his radio colleagues. Radio has 
done so much for him that he is happy 
to have performed his minor service for 
radio. 

The founder of the Twenty-Year Club 
is now organizing an Executive Commit- 
tee which will include some fifty out- 
standing members of the Club. From 
this Committee, Officers and Club Com- 
mittees will be chosen at the Club's first 
meeting. This will take place on April 
11, 1947. Many of the Club's 250 members 
will attend. The 1947 edition of the Club 
Book will be published in time for the 
meeting. Plans will be discussed for writ- 
ing and publishing a history of radio 
broadcasting in terms of the personal ex- 
periences of radio pioneers. To recall the 
triumphs and mistakes of the past will 
help us realize the greater triumphs of 
tomorrow. 



97 




U*tf 



As of Dec. 31, 1946 



BROADER SERVICES —Each succeeding year finds BMI service to broadcasters building and expanding. 
Today, broadcasters receive regularly such special BMI aids as CONTINUITY- 
COPYRIGHT RESEARCH-DISC DATA-HOLIDAY MUSIC LISTS-PIN UP 
SHEET-NEWSLETTER -SONGS OF THE MONTH-MUSIC COPIES-RECOR- 
DATA- MUSIC MEMO -RECORD PURCHASING ASSISTANCE -PERSONAL 
ATTENTION IN THE FIELD. 

These special services are provided without cost to all BMI licensees. 



USIC FOR EVERY PROGRAM NEED- To provide broadcasters with a large and adequate 
variety of every type of music has been the aim of BMI since its inception. Year 
by year the BMI catalogue has steadily grown in size and in value. The' 1947 reper- 
toire of BMI music is more than 400% greater than it was six years ago. 

BMI's repertoire of American folk music surpasses that of any other licensing 
agency. In the field of Latin-American music BMI is outstanding. In every other 
classification of music, current popular songs, dance music, hot jazz, serious and 
semi-classical, the BMI repertoire provides you with sufficient music to fill every 
program need. 

THERE'S ALWAYS A BMI HIT FOR YOUR SHOW. 



INDUSTRY OWNED AND OPERATED -BROADCAST MUSIC, INC. was established and is 
maintained and operated by and for the broadcasting industry. 

Management of BMI is directed and guided by a Board of Directors elected by the 
broadcasting industry, and functions solely in your interest as a broadcaster. 



WHEN IT'S 



IT'S YOURS 



BROADCAST MUSIC INC. 



580 FIFTH AVENUE 
NEW YORK • CH 



CHICAGO 



NEW /YORK 19, N. Y. 

GO • HOLLYWOOD 



IMPORTANT RADIO 

Telephone Numbers 

in NEW YORK 



Radio Stations 

WAAT (N. Y. Office) REctor 2-5878 

WBAM „ PEnnsylvania 6-8600 

WABD „ PLaza 3-9800 

WABF RHinelander 4-1647 

WCBS Wlckersham 2-2000 

WBBR MAin 4-9735 

WBNX MEIrose 5-0333 

WBYN .TRiangle 5-3300 

WCAU (N. Y. Office) Wlckersham 2-2000 

WCBW MUrray Hill 6-6340 

WEAF Circle 7-8300 

WEVD BRyant 9-2360 

WGN (N. Y. Office) MUrray Hill 2-3033 

WHN BRyanf 9-7800 

WHOM PLaza 3-4204 

WIBX (N. Y. Office) REgent 7-1154 

WINS BRyant 9-6000 

WIP .MUrray Hill 3-9447 

WJZ Circle 7-5700 

WLIB BUckminster 7-5900 

WLW Circle 6-1750 

WMCA Circle 6-2200 

WNBF (N. Y. Office) M'Jrrav Hill 2-5767 

WNBT .Circle 7-8300 

WNEW PLaza 3-3300 

WNYC WOrth 2-5600 

WOR PEnnsylvania 6-8600 

WOV • Circle 5-7979 

WPAT (N. Y. Office) ..PEnnsylvania 6-2945 

WQXR Circle 5-5566 

WRUL (N. Y. Office) PLaza 8-1085 

WWRL NEwtown 9-3300 

National Networhs 

American Broadcasting Co Circle 7-5700 

Columbia Broadcasting System Wlckersham 2-2000 

Keystone Broadcasting System. LOngacre 3-2221 

Mutual Broadcasting System .PEnnsylvania 6-9600 

National Broadcasting Co Circle 7-8300 

Station Representatives 

Adam Young, Inc LOngacre 3-1926 

John Blair & Co MUrray Hill 9-6084 

Blue Network Co Circle 7-5700 

The Branham Co.. MUrray Hill 6-1860 

British Broadcasting Corp Circle 7-0656 

Burn-Smith Co MUrray Hill 2-3124 

Capper Publications, Inc MOhawk 4-3280 

Forjoe & Co VAnderbilt 6-5080 

Free & Peters, Inc PLaza 5-4130 

Headley-Reed Co MUrray Hill 3-5469 

George P. Hollingberry Co MUrray Hill 3-9447 

The Katz Agency Wisconsin 7-8620 

Joseph Hershey McCillvra MUrray Hill 2-8755 

S. P. McKinney Circle 7-1178 

National Broadcasting Co Circle 7-8300 

John H. Perry Associates Murray Hill 4-1647 

Edward Petry & Co MUrray Hill 2-4400 

Pan American Broadcasting Co MUrray Hill 2-0810 

John E. Pearson .PLaza 8-2255 

Juan Piza ELdorado 5-6788 

Radio Advertising Corp MUrray Hill 2-2170 

Radio Sales Wlckersham 2-2000 

William G. Rambeau Co.... LExington 2-1820 

Paul H. Raymer Co MUrray Hill 2-8689 

Sears & Ayer „ LExington 2-0772 

The Walker Co MUrray Hill 2-7986 



Weed & Co. VAnderbilt 6-4542 

Howard A. Wilson Co MUrray Hill 6-1230 

Wood, Helen REgent 7-1154 

Advertising Agencies 

N. W. Ayer & Son. Inc Circle 6-0200 

Badger & Browning & Hersey Circle 7-3719 

Ted Bates, Inc Circle 6-9700 

Batten, Barton, Durstine & Osborn, 

Inc ELdorado 5-5800 

Benton & Bowles, Inc Wlckersham 2-0400 

Bermingham, Castleman & Pierce, 

Inc LExington 2-7550 

The Biow Co., Inc Circle 6-9300 

Brooke, Smith, French & Dorrance, 

Inc. MUrray Hill 6-1800 

Franklin Bruck Advertising Corp Circle 7-7660 

Buchanan & Co MEdallion 3-3380 

Campbell-Ewald Co. of N. Y Circle 7-6383 

Calkins & Holden Wlckersham 2-6900 

Cecil & Presbrey, Inc Wlckersham 2-8200 

Compton Advertising Inc Circle 6-2800 

Darscer-Fitzgerald-Sample Wlckersham 2-4200 

D'Arcy Advertising Co PLaza 8-2600 

Doherty, Clifford & Shenfield, Inc BRyant 9-3140 

Donahue & Coe 

Sherman K. Ellis & Co., Inc PLaza 5-7711 

Erwin, Wasey & Co MOhawk 4-8700 

William Esty & Co CAIedonia 5-1900 

Federal Advertising Agency, Inc ELdorado 5-6400 

Foote, Cone & Belding .Wlckersham 2-6600 

Fuller & Smith & Ross, Inc MUrray Hill 6-5600 

Gardner Advertising Co COIumbus 5-2000 

Geyer, Cornell & Newell, Inc Wlckersham 2-5400 

Grant Advertising, Inc BRyant 9-6100 

Lawrence C. Gumbinner MUrray Hill 2-5680 

The M. H. Hackett Co..... Circle 6-1950 

Hill Advertising, Inc PLaza 3-7800 

Hixon O'Donnell Adv., Inc BRyant 9-5950 

Charles W. Hoyt Co., Inc MUrray Hill 2-0850 

Ivey & Ellington, Inc MUrray Hill 2-5204 

Kastor, Farrell, Chesley & Clifford, 

Inc. COIumbus 5-6135 

Joseph Katz Co Wlckersham 2-2740 

Kayton Spiero Co., Inc. LOngacre 5-5090 

Kenyon & Eckhardt, Inc PLaza 3-0700 

Kiesewetfer, Wetterau & Baker, Inc.. LExington 2-0025 

Abbott Kimball Co., Inc Plaza 3-9600 

Knox Reeves, Advertising, Inc MUrray Hill 4-3982 

Kudner Agency Circle 6-3200 

Lennen & Mitchell, Inc MUrray Hill 2-9170 

Marschalk & Pratt, Co VAnderbilt 6-2022 

J. M. Mathes, Inc LExington 2-7450 

Maxon, Inc ELdorado 5-2930 

McCann-Erickson, Inc Circle 5-7000 

McKee & Albright, Inc. COIumbus 5-2058 

C. L. Miller Co MUrray Hill 2-1010 

Emil Mogul Co., Inc.... COIumbus 5-2482 

Morse International, Inc LExington 2-6727 

Newell-Emmett Co AShland 4-4900 

Hixon O'Donnell Adv. Agency BRyant 9-5950 

Paris & Peart CAIedonia 5-9840 

Peck Advertising Agency, Inc PLaza 3-0900 

Pedlar & Ryan, Inc PLaza 5-1 500 

Redf ield-Johnstone, Inc PLaza 3-6120 

Arthur Rosenberg Co CHickering 4-4420 

Ruthrauff & Ryan, Inc MUrray Hill 6-6400 

Sherman & Marquette, Inc Circle 6-1550 

Street & Finney BRyant 9-2400 

J. D. Tarcher & Co.... Circle 6-2626 

J. Walter Thompson Co MUrray Hill 3-2000 

Weiss & Geller, N. Y„ Inc PLaza 3-4070 



100 



Warwick & Legler, Inc MUrray Hill 6-8585 

Wm. H. Weintraub & Co., Inc Circle 7-4282 

Ward Wheelock Co PLaza 3-7120 

Young & Rubicam, Inc AShland 4-8400 

Publications 

Advertising Age BRyant 9-6431 

Advertising & Selling CAIedonia 5-9770 

The Billboard. MEdallion 3-1615 

Broadcasting PLaza 5-8355 

Metronome PLaza 3-7253 

Printers' Ink MUrray Hill 3-6500 

Radio Advertising (Rates and Data) . .LExington 2-6611 
Radio Craft REctor 2-9690 

RADIO DAILY Wisconsin 7-6336 

Radio & Television Mirror LExington 2-9050 

Radio Retailing — Today PLaza 3-1340 

Radio & Television Weekly.. WAIker 5-2576 

Sales Management MOhawk 4-1760 

Standard Advertising Register MEdallion 3-5850 

Televisor, The LOngacre 5-1683 

Television PLaza 3-5748 

Tide MUrray Hiil 3-7700 

Tune-In Circle 5-8425 

Variety BRyant 9-8153 

iVetes Associations 

Associated Press Circle 6-41 11 

International News Service MUrray Hiir2-0131 

Press Association, Inc Circle 7-7363 

Reuters .Circle 6-396Q 

Transradio Press Service, Inc MUrray Hill 2-4185 

United Press MUrray Hili 2-0400 

Talent Agencies 

James S. Appel! PLaza 3-7840 

Batchelor Enterprises, Inc. Circle 6-4224 

Columbia Concerts, Inc Circle 7-6900 

Consolidated Radio Artists, Inc COIumbus 5-3580 

Frank Ccoper Associates VAnderbilt 6-5661 

Wallace Downey, Inc Circle 6-6646 

Evans & Salter Circle 7-6900 

Fanchon & Marco CHickering 4-3956 

Frederick Bros. Artists Corp Circle 6-2144 

M°e Gale LOngacre 3-0350 

Ceneral Amusement Corp Circle 7-7543 

William Cernannt VAnderbilt 6-1750 

Spencer Hare MUrray Hill 2-0523 

Hesse & McCaffrey ELdorado 5-1076 

Estella H. Karn VAnderbilt 6-3860 

BoD Kerr COIumbus 5-8051 

Mark J. Leddy BRyant 9-1631 

Ben B. Lipset, Inc CHickering 4-2466 

A & S. Lyons, Inc PLaza 3-5181 

Management Corp. of America Wlckersham 2-8900 

A. T. Michaud Circle 7-2900 

William Morris Agency, Inc Circle 7-2160 

Music Corporation of America. . .Wlckersham 2-8900 

National Concert & Artists Corp PLaza 3-0820 

lames Peppe PLaza 3-2636 

Myron Selznick & James L. Saphier Co.. Circle 7-620O 

Stix, Thos. L Circle 7-2690 

Roy Wilson (Wilson, Powell & Hayward) . PLaza 9-4961 
The Standford-Zucker Agency PLaza 3-0163 

Program Producers and 

Transcription and Recording 

Companies 

Advertisers' Broadcasting Co BRyant 9-1176 

Advertisers Recording Service Circle 6-0141 

Air Features, Inc Wlckersham 2-2700 

American Institute cf Food Products PLaza 3-7146 

Arts Recording Studios & Recording Co... PLaza 8-0407 

Asch Recording Studios BRyant 9-3137 

Associated Music Publishers, Inc BRyant 9-0845 

Associated Radio & Television Prods.. .LOngacre 5-3710 

Audio-Scriptions, Inc Circle 7-7690 

Basch Radio Productions MUrray Hill 2-8877 

Broadcasting Program Service BRyant 9-4324 

X ed Collins Circle 7-0094 

Columbia Recording Corp, Circle 5-7300 

Decca Records, Inc COIumbus 5-2300 



Federal Transcribed Programs, Inc. . . CAIedonia 5-7530 
Allen A. Funt Radio Productions. .MUrray Hill 4-6148 

Wm. Cernannt VAnderbilt 6-1750 

H. S. Goodman Wlckersham 2-3338 

Kent-Johnson, Inc PLaza 3-7246 

Kermit-Raymond Corp ELdorado 5-551 1 

Lang-Worth Feature Programs Circle 6-7410 

Phillips H. Lord, Inc Wlckersham 2-2211 

Management Corp. of America. .. .Wlckersham 2-8900 

Charles Michelson MUrray Hill 2-3376 

Miller Broadcasting System, Inc Circle 6-0141 

C. D. Morris Associates PLaza 3-4144 

Muzak Transcriptions, Inc BRyant 9-124S 

NBC Radio-Recording Division Circle 7-8300 

Lilian Okun, Inc TRafalgar 7-8916 

Donald Peterson Wisconsin 7-0069 

Radio Events, Inc MUrray Hill 6-3487 

RCA Manufacturing Co AShland 4-7605 

Reeves Sound Studios, Inc Circle 6-6686 

Rockhill Radio, Inc ELdorado 5-1860 

Bernard L. Schubert, Inc PLaza 3-4670 

Henry Souvaine, Inc Circle 7-5666 

Standard Radio PLaza 3-6690 

Transamerican Broadcasting & 

Television Corp PLaza 5-9800 

Transcribed Radio Shows, Inc LOngacre 5-3440 

Thomas J. Valentino, Inc Circle 6-4675 

Victor Recording Laboratory MUrray Hill 4-6200 

Wolf Associates, Inc PLaza 5-7620 

World Broadcasting System, Inc. . Wlckersham 2-2100 
F. W. Ziv, Inc PLaza 3-9612 

Organizations, Unions and 
Government Agencies 

Actors' Equity , BRyant 9-3550 

Advertising Club CAIedonia 5-1810 

Advertising Federation of America ... .BRyant 9-0430 

AAAA LExington 2-7980 

American Communications Assn COrtlandt 7-3947 

American Federation of Musicians PLaza 8-0600 

AFRA VAnderbilt 6-1810 

Army U. S., Information Service ...WOrth 2-1882 

ASCAP COIumbus 5-7464 

American Television Society VAnderbilt 6-0600 

ANA MUrray Hill 5-9167 

Broadcast Music, Inc PEnnsylvania 6-5466 

Coordinator of Inter-American Affairs. . .Circle 6-4400 

Federal Communications Comm CAna I 6-4000 

Federal Trade Commission WHitehall 3-8000 

Institute of Radio Engineers MEdallion 3-5661 

Music Publishers' Protective Association. .Circle 6-3084 

NAB— New York City MUrray Hill 2-1963 

NAPA Circle 7-8194 

Professional Music Men, Inc COIumbus 5-7362 

Radio Writers Guild MUrray Hill 5-6930 

SE:AC, Inc MUrray Hill 5-5365 

Song Writers' Protective Association. .COIumbus 5-3758 
Television Broadcasters Ass'n, Inc. .LAckawanna 4-4788 

U. S. Navy, Radio Section BRyant 9-1710 

Wcmen's National Radio Committee Circle 7-4108 

Writers' Board BRyant 9-6937 

Hotels 

Algonquin MUrray Hill 2-0100 

Ambassador Wlckersham 2-1000 

Astor Circle 6-6000 

Biltmore MUrray Hill 9-7920 

Commodore MUrray Hill 6-6000 

Edison Circle 6-5000 

Lincoln Circle 6-4500 

Lombardy PLaza 3-8600 

New Weston PLaza 3-4800 

New Yorker MEdallion 3-1000 

Park Central Circle 7-8000 

Pennsylvania PEnnsylvania 6-50O0 

Plaza PLaza 3-1740 

Ritz Carlton PLaza 3-4600 

Ritz Tower Wlckersham 2-5000 

Roosevelt .MUrray Hill 6-9200 

St. Moritz Wlckersham 2-5800 

St. Regis PLaza 3-450C 

Savoy Plaza Volunteer 5-2600 

Sherry Netherland Volunteer 5-2800 

Vanderbilt AShland 4-4000 

Waldorf-Astoria ELdorado 5-3000 

Warwick Circle 7-2700 



101 



IMPORTANT RADIO 

Telephone Numbers 
CHICAGO 



in 



Radio Stations 

KSTP (Chicago office) aUPerior 8659 

WAAF RANdoIph 1932 

WAIT FRAnklin 0660 

WBBM WHItehall 6000 

WCAU (Chicago office) SUPerior 5072 

WCBD SEEly 8066 

WCFL SUPerior 5300 

WCRW LINcoln 2188 

WEDC CRAwford 4100 

WENR .DELaware 1900 

WGES .SEEly 8066 

WGN SUPerior 0100 

WHFC LAWndale 8228 

WHIP DEArborn 8600 

WIND (Chicago office) .STAte 4176 

WJJD STAfe 5466 

WLS MONroe 9700 

WLW (Chicago o'fice) STAte 0366 

WMAQ SUPerior 8300 

WMBI ..Michigan 1570 

WMCA (Chicago office) SUPerior 5072 

WOR (Chicago office) SUPerior 5110 

WSBC ... MONroe 9060 

W51C STAte 1357 

National Networhs 

American Broadcasting Co. DEIaware 1900 

Columbia Broadcasting System WHItehall 6000 

Keystone Broadcasting System. STate 4590 

Mutual Broadcasting System... WHItehall 5060 

National Broadcasting Co SUPerior 8300 

Station Representatives 

John Blair & Co SUPerior 8659 

The Branham Co CENtral 5726 

Burn-Smith Co CENtral 4437 

Capper Publications CENtral 5977 

Cox & Tanz FRAnklin 2095 

The Foreman Co FRAnklin 2359 

Free & refers FRAnklin 6373 

Headley-Reed Co. FRAnklin 4686 

George P. Hollingbery STAte 2898 

Hal Holman Co FRAnklin 0016 

The Kat- Agency CENtral 4006 

Joseph Hershey McGillvra .STAte 5282 

J. P. McKinney & Son SUPerior 9866 

National Broadcasting Co .SUPerior 8300 

John E. Pearson Co FRAnklin 2359 

John H. Perry Associates HARrison 8085 

Edward Petry & Co. . . .......... DELaware 8600 

Radio Sales .WHItehall 6000 

Radio Advertising Corp .CENtral 1742 

William G. Rambeau Co... AN Dover 5566 

Paul H. Raymer Co. SUPerior 4473 

Reynolds-Fitzgerald, Inc. STAte 4294 

Sears & Ayer. .SUPerior 8177 

Spot Sales, Inc FRAnklin 8520 

The Walker Co STAte 5262 

Weed & Co RANdoIph 7730 

Howard H. Wilson Co CENtral 8744 

Advertising Agencies 

Aubrey, Moore & Wallace Inc.. .... .RANdoIph 0830 

H. W. Ayer & Son, Inc RANdoIph 3456 

BBD&O .SUPerior 9200 

Dancer-Fitzgerald-Sample ........... STAte 3800 

Buchanan & Co DELaware 5522 



Leo Burnett Co CENtral 5959 

Campbell-Ewald Co CENtral 1946 

The Caples Co SUPerior 6016 

Critchfield & Co SUPerior 3061 

Doremus & Co CENtral 9132 

Sherman K. Ellis & Co HARrison 8612 

Erwin, Wasey & Co., Ltd RANdoIph 4952 

Albert Frank-Guenther Law, Inc DEArborn 8910 

Foote, Cone & Belding SUPerior 4800 

Goodkind, Joice & Morgan SUPerior 6747 

Grant Advertising, Inc SUPerior 6500 

Henri, Hurst & McDonald, Inc SUPerior 3000 

H. W. Kastor Advertising Co., Inc CENtral 5331 

W. E. Long Co RANdoIph 4606 

MacFarlard, Aveyard & Co RANdoIph 9360 

Maxon, Inc DELaware 3536 

McCann-Erickson, Inc WEBster 3701 

McJunkin Advertising Co STAte 5060 

C. L. Miller Co.... CENtral 1640 

Mitchel-Faust Advertising Co STAte 6610 

Needham, Louis, & Brorby ?TAte 5151 

Presba, Fellers & Presba CENtral 7683 

L. W. Ramsey Co FRAnklin 8155 

Rcche, WiMiams & Cleary . . . RANdoIph 9760 

Ruthrauff & Ryan, Inc FRAnklin 0485 

Schwimmer & Scott DEArborn 1815 

Russell M. Seeds Co DELaware 1045 

Sherman & Marquette, Inc DELaware 8000 

J. Walter Thompson Co SUPerior 0303 

Wade Advertising Agency STAte 7369 

Weston-Barnett WHItehall 7725 

Young & Rubicam, Inc CENtral 9389 



Program Producers and 

Transcription and Recording 

Companies 

Chicago Recording Co CENtral 5275 

Columbia Recording Corp WHItehall 6000 

Dacca Records, Inc DELaware 8300 

Estelle Lutz Artists Bureau HARrison 3435 

William Morris Agency, Inc STAte 3632 

Music Corporation of America DELaware 1100 

NBC Radio Recording Division SUPerior 8300 

lames Parks Co CENtral 7980 

RCA Manufacturing Co WHItehall 4600 

Radio Recording Studios EDGewater 6461 

Standard Radio, Inc STAte 3153 

Carl Wester & Co RANdoIph 6922 

World Broadcasting System SUPerior 9114 



News Agencies and 
Associations 

Associated Press STAte 7700 

International News Service AN Dover 1234 

RADIO DAILY OAKIand 4545 

Press Association, Inc STAte 4581 

Transradio Press Service STAte 7904 

United Press RANdoIph 3666 

Organizations and Unions 

American Federation of Musicians STAte 0063 

American Federation of Radio Artists. . .SUPerior 6517 

Ascap STAte 8289 

Association For Education By Radio DEArborn 7801 

Radio Council DEArbora 7801 



102 



IMPORTANT RADIO 

Telephone Numbers 

LOS ANGELES 



in 



Radio Stations 

KECA Hillside 8231 

KLAC Fltzroy 1231 

KFI ....FAirfax 2121 

KFOX Mutual 2510 

KFPY (L. A. Office) Hollywood 5408 

KFVD DRexel 2391 

KFWB HEmpstead 5151 

KGER MAdison 2551 

KGFJ Hillside 0201 

KGIR (L. A. Office) Hollywood 5408 

KHJ Hollywood 81 1 1 

KIEV (Glendale) CHapman 5-2388 

KLAC Hillside 1161 

KMPC HOIIywood 5341 

KNX HOIIywood 1212 

KPRO (Riverside) Riverside 6290 

KRKD TUcker 7111 

KSFO (L. A. Office) HOIIywood 8282 

KWKW (Pasadena) RYan 1 -6744 

KXL (L. A. Office) HOIIywood 5408 

KXL (L. A. Office) HOIIywood 5408 

KXLA (Pasadena) RYan 1-6991 

XEMO Olympic 7002 

Networhs 

American Broadcasting Co Hillside 8231 

Columbia Broadcasting System, Inc.. .. HOIIywood 1212 

Between 1 1 P.M. and 8 A.M HOIIywood 7052 

Don Lee Broadcasting System HOIIywood 8111 

Hispano Spanish Broadcasting Co Michigan 4433 

Mutual Broadcasting System HOIIywood 8111 

National Broadcasting Co HOIIywood 6161 

United-Pacific Network Exposition 1339 

Station Representatives 

Associated Recorded Program Service. . HOIIywood 8318 

Lewis H. Avery TUcker 2095 

Walter Biddick Co.. Richmond 6184 

John Blair & Company GRanite 6103 

Howard C. Brown Company HOIIywood 6045 

Burn-Smith Co., Inc Richmond 6184 

Crawford & Sons Hillside 921 1 

Forjoe & Co VAndyke 9885 

Foster Advertising Service TRinity 3419 

Free & Peters HOIIywood 2151 

Gene Grant & Co GRanite 9596 

W. S. Grant Co VAndyke 6341 

Homer Griffith Co HOIIywood 6281 

Headley-Reed Company VAndyke 1725 

Joseph Hershey McGilivra, Inc DRexel 4388 

Katz Agency, Inc TUcker 3219 

National Association of Broadcasters. GRanite 7166 

John Pearson Co DRexel 4388 

Edward Petry Company Michigan 8729 

Radio Advertisers Co HOIIywood 6281 

Radio Sales . HOIIywood 1 21 2 

Wm. G. Rambeau Co MUtual 2317 

Paul H. Raymer Co VAndyke 1901 

Universal Radio Sales HOIIywood 8282 

Walker Co FAirfax 3200 

Weed & Company Hillside 861 1 

Howard H. Wilson Co FAirfax 3200 

Adam J. Young, Jr Michigan 6203 

Advertising Agencies 

Abbott-Kimball Co., Inc TRinity 7575 

Adair & Associates Hillside 8450 

R- H. Alber PRospect 3331 

Advance Advertising Agency HEmpstead 8560 



Allen Adv. Agency BRadshaw 2-3336 

Allen-Marshall DRexel 5163 

Aliied Adv. Agency DRexel 7331 

Thos. J. Andre HOIIywood 31 1 6 

Associated Broadcast Adv. Co HOIIywood 1488 

Atherton & Greshan HOIIywood 7151 

E. Emmett Atkinson Ryan 1-7162 

N. W. Ayer & Sons, Inc HEmpstead 4871 

Ayres Agency HEmpstead 8171 

Babcock Adv. Agency BRadshaw 2-2205 

Ted H. Ball HOIIywood 71 27 

Bass-Luckoff of Hollywood HOIIywood 6857 

Ted Bates, Inc HOIIywood 2161 

Batten, Barton, Durstine & Osborn 

(Hollywood Office) HOIIywood 7337 
(Los Angeles Office) Michigan 1354 

Benton & Bowles Inc Hillside 9151 

The Biow Co HEmpstead 2377 

Botsford Constantine & Gardner Michigan 1427 

Brisacher, Van Norden & Staff ..... Michigan 8763 

Broadcast Adv Exposition 1339 

Buchanan & Co. Inc. (Beverly Hills) BRadshaw 2-1162 

(Los Angeles) MUtual 6316 

Bert Butterworth HOIIywood 7263 

Campbell-Ewald Richmond 6204 

The Copies Co MUtual 4143 

Walter R. Carle Hillside 7822 

Ralph Carson HOIIywood 8732 

Connors & Co HEmpstead 7101 

Compton Adv. Inc HOIIywood 8107 

Dancer, Fitzgerald, Sample HEmpstead 8166 

D'Arcy Agency HOIIywood 4994 

Dunn-Fenwick & Company DRexel 7305 

ESB & Associates HOIIywood 5827 

Wm. Estey & Co Hillside 21 83 

Fishell, Gardner & Associates Fltzroy 2568 

Foote, Cone & Belding (Hollywood) ... HOIIywood 6265 

(Los Angeles) Michigan 7651 

John Freiburg & Co Michigan 8286 

Garfield & Guild DRexel 8131 

General Adv. Agency HEmpstead 51 29 

Geyer, Cornell & Newell GRanite 6141 

Glasser-Gailey & Co Fltzroy 2141 

John Guedel Radio Prods HEmpstead 5186 

Guggenheim Enterprises HEmpstead 4133 

M. C. Hill & Co GRanite 1582 

Hillman-Shane PRospect 4345 

Sixson-O'Donnell MUtual 8331 

Honig-Cooper PRospect 5317 

Hollywood Adv. Agency HOIIywood 3636 

George C. Hoskin Associates HEmpstead 4153 

Hovey Associates HEmpstead 8983 

Jaffe & Jaffe Fltzroy 3104 

W. C. Jeffries Co Richmond 0992 

Kaster, Farrell Chesley & Clifford, Inc. 

HOIIywood 8148 

Raymond Keane TRinity 2915 

Kemmerrer, Inc HEmpstead 6795 

Kenyon & Eckhardt Hillside 8368 

William Kester HEmpstead 5522 

J. B. Kiefer Exposition 31 53 

Lennon & Mitchell Co CRestview 1-7221 

Lenz Adv. Agency HOIIywood 3906 

Billy Leyser SUnset 10585 

Lockwood. Shackelford (Hollywood) .. GLadstone 6131 
(Los Angeles). .TRinity 9801 

McCann-Erickson (Hollywood) Hillside 8268 

(Los Angeles) MUtual 1181 

McKee-Albright HOIIywood 8363 

The Mayers Co PRospect 0101 

Manson-Gold Hillside 4275 

Dan B. Miner Richmond 3101 

Raymond R. Morgan HEmpstead 4194 

Needham, Louis & Brobry GRanite 7186 

Mike Newman & Associates GLadstone 6793 

Paul E. Newman Co DRexel 5303 



103 




Remember these winners in '47 



► ABC's key stations are out to beat 
their record-breaking 1946 national 
spot sales billings . . . 

Last year was an exciting year for these 
ABC stations! The same step-up in na- 
tional spot billings continued from '45. 
Figures over a ten months' period shew 
a 21.3% increase in 1946 ... a clear 
indication that advertisers who want 
more for less are swinging to ABC. 

Added highlights of the year: thanks 
to ABC programming and Spot Sales 
representation, American Pacific Net- 
work sales jumped 14.5% from 1945 . . . 



WMAL, the Washington Star's station 
in the nation's capital (which ABC Spot 
Sales represent), showed 22% increase 
over the past year. 

And now ABC Spot Sales will open a 
new office in Detroit, on January 15, 
1947. So you can see the new year will 
be bigger than ever for ABC. It's grati- 
fying to know we're a "going" concern, 
but it's even more gratifying to realize 
that we've made so many new friends 
this past year. We'll do our level best 
to justify their confidence in us this 
coming year and make 1947 a record- 
breaker! 



A 



merican 



B 



roa 



casting 



c 



ompany 



ABC KEY STATIONS REPRESENTED BY SPOT SALES OFFICES AT: 



NEW YORK 
33 West 42nd St. 



CHICAGO 
Civic Opera Bldg. 



SAN FRANCISCO 
155 Montgomery St. 



LOS ANGELES 
1440 N. Highland Ave. 



DETROIT 
Stroh Bldg. 



IMPORTANT NUMBERS IN LOS ANGELES 



Frank Oxarart Co Exposition 4191 

Pacific Coast Adv HEmpstead 5186 

Pardee Cash & Associates HOIIywood 7201 

Pedlar & Ryan, Inc Gladstone 1630 

Porter & Associates HOIIywood 1488 

Potts-Turnbull Co MUtual 6189 

Ralph L. Power MUtual 5277 

Radio Sales HOIIywood 1212 

Robert B. Raisbeck HOIIywood 41 73 

L. W. Ramsey Co HOIIywood 3523 

Frank Roche Associates HOIIywood 5363 

A. James Rouse Co BRadshaw 2-1772 

Ross, Gardner & White DRexel 721 1 

Ruthrauff & Ryan Hillside 7593 

Ross Sawyer WEbster 6275 

Scholts Adv. Service Michigan 239o 

Russell M. Seeds Co HEmpstead 5186 

Michael Shore GRanite 1138 

Dean Simmons OLympic 7002 

Smith, Buff & McCreery HEmpstead 5671 

Ralf M. Spangler HEmpstead 5129 

Barton A. Stebbins TRinity 8821 

Sudler Culbreth Co TRinity 0709 

Arthur W. Stowe DRexel 81 38 

T. Walter Thompson Co. (Hollywood) ... Hillside 7241 
(Los Angeles) MAdison 2661 

Thorsen-Hardin Hillside 7147 

The Tullis Co (Los Angeles) MUtual 6361 

(Hollywood). HOIIywood 2701 

Louis Victor GRanite 5673 

Ward Wheelock Co Hillside 9221 

Warwick-Legler, Inc HEmpstead 81 63 

R. W. Webster TRinity 2153 

Adolphe Wendland & Associates Fltzroy 2568 

Paul Winans Michigan 3884 

Wookey & Roman HOIIywood 8217 

Young & Rubicam HOIIywood 2734 

Program Producers and 

Transcription and Recording 

Companies 

Air-Check Co GLadstone 2189 

All Star Radio Prods GRanite 6196 

Allied Mfg. Co HOIIywood 5107 

American Broadcasting Co Hillside 8231 

Argonaut Productions, Inc GRanite 9703 

Associated Recorded Program Service. HOIIywood 8313 
Associated Studios Broadcasting and 

Recording Hillside 0191 

Audio Products Co CHarleston 6-7477 

Walter Biddick Co Richmond 6184 

Anson Bond Prods CRestview 5-61 51 

Eddie Bracken Radio Prods CRestview 5-1116 

Bride & Groom DRexel 4391 

Howard C. Brown HOIIywood 6045 

Smiley Burnette Rancho Records SUnset 1-1437 

The Cardinal Company HEmpstead 1177 

Capitol Transcriptions .HOIIywood 8171 

Edmund L. Cashman GRanite 8332 

C. & F. Radio Prods GRanite 3171 

Cinesound GLadstone 0158 

Leslie Clucas HOIIywood 51 1 1 

Coleman-Maxwell-Stanley Prods HOIIywood 4464 

Command Radio Productions, Inc GRanite 7450 

Columbia Recording Company GRanite 4134 

Columbia Pacific Network HOIIywood 1212 

Continental Radio and Television Pro- 
ductions HEmpstead 8171 

Commercial Radio Prods GLadstone 2915 

Consolidated Broadcasting WAInut 5322 

Frank Cooper HOIIywood 3737 

Patrick Michael Cunning Hillside 5915 

Joan Davis Enterprises .CRestview 1-7249 

Decca Recording Division HOIIywood 5191 

Ken Dolan & Co HOIIywood 3558 

Hobart Donavan HEmpstead 4290 

Draesemer, Isabelle Hillside 1 782 

Dudley & Runions GLadstone 0024 

Eccles Disc Recordings Hillside 8351 

Eight-to-the-bar-Ranch CRestview 6-3193 

Electro-Vox Recording Studios GLadstone 2189 

F. W. Ferrin Company HOIIywood 3628 

Arthur W, Frield Radio Prods ...HEmpstead 6879 

Edward Forman Radio Prods HEmpstead 7648 

S. Clark Fulks NOrmandie 2-0234 



Galaxy Prods HEmpstead 6879 

Grace Gibson GRanite 5543 

Ted Gifford Richmond 9587 

Goddard Radio Prods Exposition 3882 

Robert Gordon & Co YOrke 81 1 1 

John Guedel Radio Prods HEmpstead 5186 

Hispano Broadcasting Michigan 4433 

Hollywood Music Recording Studios. . HEmpstead 5407 

Tom Hubbard & Associates HEmpstead 2339 

International Artists, Inc HOIIywood 9718 

International Recording Studios HOIIywood 7391 

Harry Jacobs Prods CRestview 5-2871 

Sam Kerner, Inc Hillside 7239 

Keystone Broadcasting Systems HOIIywood 5338 

Arthur Kurlan YOrke 7101 

Lou Levy CRestview 6-31 93 

Kennet Long Hillside 0191 

Life of Riley Prods Hillside 0963 

C. P. MacGregor Fltzroy 4191 

Haven MacQuarrie CRestview 6-7162 

Marshall-More, Inc HEmpstead 1354 

Master Theatre Radio Prods BRadshaw 2-4070 

Masterson-Reddy-Nelson DRexel 4391 

Hampton Mauvais HEmpstead 1177 

Allan Meltzer, Inc CRestview 6-4134 

Les Mitchel Prods., Inc CRestview 1-5275 

Thos. Moody & Associates FAirfax 1 127 

Raymond R. Morgan HEmpstead 41 94 

Music City-Glenn Wallichs HOIIywood 8211 . 

NBC Radio-Recording Division HOIIywood 6161 

Nyani Radio Productions GRanite 1551 

On-The-Air, Inc GRanite 3191 

B. D. Prager GLadstone 501 3 

Puett, Lampson & Puett HEmpstead 8443 

Precision Recording Co WAInut 8219 

Radio Corp. of America 

RCA Victor Division Hillside 5171 

Radio Producers of Hollywood HOIIywood 6506 

Rec-Art Studio PRospect 9232 

Radio & Television Arts Academy. ... Exposition 9395 

Rancho Records (Smiley Burnette) SUnset 1-1437 

Radio Transcription Co. of Amsrica. . HOIIywood 8318 

Jack Rourke Prods GRanite 1950 

James L. Saphier CRestview 1-7231 

Saint Enterprises, Inc BRadshaw 2-3810 

Six Thousand Sunset Radio Center. .. HEmpstead 6811 

Sound Services Inc HEmpstead 1136 

Stage No. 8 Hillside 5915 

Stanley, Kramer, Lyon HEmpstead 4853 

Standard Broadcasting Co HOIIywood 6908 

Standard Radio, Inc Hillside 0188 

Studio & Artists Records Hillside 8241 

Swart-Carter HEmpstead 1 337 

Telecomics, Inc GLadstone 2591 

Telefilms, Inc HOIIywood 7205 

Teleways Rpdio Productions, Inc. ... CRestview 6-7238 

Trans-World Prods HEmpstead 1354 

Truth & Consequences HOIIywood 2901 

Twentieth Century Recordings, Inc Hillside 9947 

Twentieth Century Records, Inc GRanite 5191 

Universal Radio Prods, of 

Hollywood, Inc HOIIywood 8282 

Universal Radio Prods CRestview 1-5275 

Valle Vodra, Inc Hillside 8161 

Vinson, Owen & Co NOrmandie 1-0654 

Voice of Prophecy, Inc CHapman 5-2349 

S. M. Williams HOIIywood 1568 

Woodworth-White CRestview 6-7055 

World Broadcasting System HOIIywood 6321 

Wright Carter Radio-Television 

Prods HOIIywood 3636 

Frederick W. Ziv Co HEmpstead 3248 

Radio Artists Agencies 

Larry Allen, The HEmpstead 0421 

American Federation of Radio Artists. . Hillside 5125 

Berg-Allenberg CRestview 6-3131 

Herman Bernie CRestview 5-0117 

Phil Bloom CRestview 1-3353 

Flo Brown-Jan Grippo HEmpstead 4879 

Ralph Blum CRestview 6-6909 

Sue Carol & Associates CRestview 1-8151 

William B. Charney HOIIywood 1131 

Hallam Cooley CRestview 5-6161 

Everett N. Crosby Ltd CRestview 1-1171 

Ken Dolan & Company HOIIywood 3553 

Donaldson-Middleton CRestview 1-5181 



105 



it seems 
only 



THE NYLON LINE 







mBSBM 



TODAY-WE'RE BACK TO SELLING 



Only yesterday they stood in line . . . 
triumphant if they could carry home 
a pair or two of nylons. Today, they 
look at gauge and denier and color. 
Today they look at brands. And not 
in nylons alone, but in more and more 
kinds of consumer products. 

That's why we're back to advertis- 
ing for sales' sake — to advertising that 
delivers the most coverage and impact 
for each dollar invested. 

In network radio, the medium which 
delivers the most for the dollar is 



Mutual— in coverage and cost per 1000. 

Mutual's daytime coverage is over 
28,750,000 — 84% of U.S. radio homes. 
Mutual does a great job in the major 
metropolitan areas and is dominant in 
more "one -station markets" than all 
other networks combined. 

Mutual reaches and sells people 
where they live and earn and buy. 
That's why when you're buying to sell 
— Mutual is your best network buy. 
Ask for our story — "more for your ad- 
vertising dollar." 



YOUR BEST BUY TO SELL IS 



MUTUAL 



BROADCASTING SYSTEM 



WORLD'S LARGEST NETWORK 



IMPORTANT PHONE 
NUMBERS IN 

Los Angeles 



IMPORTANT RADIO AND GOVERN- 
MENT TELEPHONE NUMBERS IN 

Washington, D. C. 



E. A. Dupont Agency CRestview 6-4168 

Harry E. Edington CRestview 1-6239 

Maren Elwood HEmpstead 9810 

Famous Artists Corp CRestview 1-5222 

George Frank, Inc Hillside 3188 

Frederick Bros, Agency, Inc CRestview 1-6244 

Charles Garland CRestview 1-7357 

Bruce Gear CRestview 5-3035 

General Artists Corp CRestview 1-8101 

Nat Goldstone CRestview 6-1071 

Mitchell Hamilburg CRestview 1-5108 

Walter Herzbrun CRestview 6-41 57 

Lou Irwin CRestview 1-7131 

Sam Jaffe CRestview 6-6121 

Walter Kane CRestview 6-2396 

Sam Kerner Hillside 7239 

M. C. Levee CRestview 1-5781 

A. & S. Lyons, Inc CRestview 1-6131 

MacQuarrie CRestview 6-7162 

Reg. D. Marshall Hollywood 8238 

John Mashio CRestview 6-701 5 

MCA Artists, Ltd CRestview 6-2001 

Monter-Gray CRestview 1-1191 

Wm. Morris Agency CRestview 1-6161 

National Concert & Artists Corp. .. .CRestview 1-7121 

Orsatti Agency CRestview 6-6241 

Polan & Rosenberg CRestview 6-4900 

Art Rush, Inc.. Hillside 5161 

Louis Rantz CRestview 6-1071 

Harold Rose CRestview 6-7049 

Salkow Agency CRestview 1-9134 

David S. Samuels GRanite 3693 

James L. Saphier CRestview 1-7231 

Philip M. Schiefer CRestview 5-2844 

Melville A. Shauer CRestview 1-1103 

Edward Sherman CRestview 5-0186 

Louis Shurr CRestview 1-1116 

Arthur Silber-Ray Cooper Hillside 7219 

The Small Co HOIIywood 2722 

E. T. Somlyo CRestview 6-2042 

Stanley-Kramer-Lyon HEmpstead 4853 

Frank Stempel CRestview 1-5121 

John A. Stewart YOrke 7191 

Samuel H. Stiefel CRestview 1-5691 

Ullman-Gertz CRestview 1-5669 

Rudy Vallee Presents Hillside 8161 

Frank W. Vincent CRestview 6-2042 

A. George Volck CRestview 6-3121 

Charles Wendeling CRestview 6-2348 

Daniel M. Winkler CRestview 1-7244 

Wookey & Gwynn Hillside 6828 

Bill Woolfenden CRestview 1-6244 

Publications 

Broadcasting Publications GLadstone 7353 

Contact Book Hillside 921 1 

Hollywood Reporter Hillside 7411 

RADIO DAILY GRanite 6607 

Radio Life HEmpstead 2025 

Radio Artists Directory .Hillside 0101 

Radio News (Pasadena) SYcamore 3-8139 

(Radio Writers Guild) GLadstone 7128 

Radio News Magazine TUcker 9213 

Radio-Television News .Hillside 7131 

Variety ..HOIIywood 1141 

Hotels 

Ambassador DRexel 701 1 

Bel Air ARizona 9-3793 

Beverly Hills. .CRestview 1-8131 

Beverly Wilshire CRestview 6-71 1 1 

Biltmore Michigan 1011 

Drake HOIIywood 2241 

Garden of Allah HOIywood 3581 

Hollywood Hotel .HEmpstead 4181 

Hollywood Knickerbocker GLadstone 3171 

Hollywood Plaza GLadstone 1131 

Ravenswood Apt. Hotel HOIIywood 5391 

Roosevelt HOIIywood 2442 

The Town House ...... r . 71. . L . ......... . Exposition 1 234 



Federal Departments and 
Agencies 

White House .. NAtional 1414 

State Department REpublic 5600 

Treasury Department Executive 6400 

War Department REpublic 6700 

Justice Department REpublic 820* 

Post Office Department District 536C 

Navy Department. • • REpublic 740C 

Interior Department 

(Office of Education) REpublic 1820 

Agriculture Department REpublic 4142 

Commerce Department District 2200 

Labor Department Executive 2420 

Federal Trade Commission Executive 6800 

FEDERAL COMMUNCATIONS 

COMMISSION Executive 3620 

Securities & Exchange Commission District 3633 

National Labor Relations Board... NAtional 9716 

Wage & Hour Administration. Executive 2420 

Social Security Board Executive 6500 

Supreme Court of the U.S Executive 1640 

D. C. Court of Appeals ..REpublic 3811 

U. S. District Court (for D. C.) District 2854 

Capitol (Senate and House) NAtional 3120 

Radio Script & Transcription Exchange 

Extension 2225 '.REpublic 1820 

Bureau of Census District 2200 

Non-Governmental 

American Red Cross REpublic 8300 

Clear Channel Group REpublic 3306 

National Association of Broadcasters. . .NAtional 2080 

National Press Club REpublic 2500 

Radio Correspondents' Galleries NAtional 3120 

RADIO DAILY Wisconsin 3271 

HObart 7627 
NAtional 2292 

Radio Manufacturers* Association. ... NAtional 4901 

Radio Stations 

WINX REpublic 8000 

WTOP MEtropolitan 3200 

WMAL NAtional 5400 

WOL MEtropolitan 0010 

WRC REpublic 4000 

WWDC NAtional 7203 

Hotels 

Carleton Hotel MEtropolitan 2626 

Mayflower Hotel District 3000 

Raleigh Hotel NAtional 3810 

Shoreham Hotel ADams 0700 

Statler Hotel Executive 1000 

Wardman Park Hotel Columbia 2000 

Willard Hotel NAtional 4420 

News Services 

Associated Press District 1500 

International News Service.. NAtional 1733 

Transradio Press . NAtional 1178 

United Press Executive 3430 

Railway Terminals 

Baltimore & Ohio R. R .Executive 0770 

Pennsylvania R. R Executive £606 

Union Station Executive 7900 



107 



Penny Singleton 



"BLONDIE" 

Sundays 

7:30 P.M. (E.S.T.) 

4:30 P.M. (P.S.T.) 

CBS 



108 




STILL BU1G MORRLE 



By BILL MURRAY, New Chief, American Forces Network 



irpHE portly gentleman who was Bishop 
JL of Mainz, Germany, in the fourteenth 
century, commissioned his workmen to 
build him a strong castle — one that would 
last beyond his lifetime. But neither the 
Bishop nor any of the slaves who lifted 
the huge blocks into place six hundred 
years ago dreamed that the great castle 
would last long enough to become, in 
the twentieth century, the nerve center of 
one of the most powerful American radio 
networks in the world. But that is what 
it is today — the Bishop's castle along the 
River Main, just outside Frankfurt, is the 
key station and headquarters for the 
American Forces Network, bringing 
American radio personalities and Ameri- 
can music to the men and women who 
make up the occupation forces in Ger- 
many. 

• 

From the ancient stone tower rising 
high above the slow German river are 
beamed American voices, twenty hours 
of every day. The crooning of Bing 
Crosby, the trumpet-wooing of Harry 
James, the sock of a bat against a ball 
in Yankee Stadium, and the solemn pro- 
nouncements of Harry S. Truman are car- 
ried from the castle in Frankfurt, and the 
other stations of the network, to all the 
Americans, in uniform and out, who are 
staying in Europe to see that the peace is 
secure. Through its powerful transmitters, 
AFN is heard by other peoples, also — in 
England, Ireland, Sweden, France, and 
Africa. Some of the programs, notably 
news coverage, are picked up and re- 
broadcast by smaller networks in Austria 
and in Italy. Request letters have come 
from as far away as Texas and China. 

The American Forces Network is op- 
erated in Germany by the U. S. Army, 
and the men and women who staff the 
stations are soldiers, WACs, and War 
Department civilians. The parent organ- 
ization is Armed Forces Radio Service, 
which operates a network also in Japan. 
• 

The project started the fourth of July, 
1943, with a few small stations in Eng- 
land. Dozens of transmitters amplified 
the signals throughout the U.K. And when 
the Yanks landed on the continent in 
June of the next year, AFN announcers 
and engineers took over mobile broad- 
casting units and boxes of discs bearing 



labels like ."Jack Benny Show, half -hour" 
and "Music by Glenn Miller, quarter 
hour." And in the lulls between battles, 
American soldiers heard the encouraging 
words: "You are listening to the American 
Forces Network, United States Army." 

Mobile units were attached to the First, 
Third, Ninth and Seventh Armies. As 
soon as possible in each area, AFN then 
set up studios and began live shows to 
supplement the AFRS discs. Newscasts 
kept the men informed on what was hap- 
pening on other fronts, what was going on 
back home, what the world was thinking 
about, what songs the folks in Wisconsin 
were singing. 

• 

Then, as today, most of the broadcast- 
ing day was made up from platters pressed 
in the United States. This unquestionably 
vital morale-building project was made 
possible through the generous co-opera- 
tion of the men and women who were 
keeping radio alive here in the U. S. Spon- 
sors of coast-to-coast shows employing 
millions of dollars worth of talent agreed 
to let the Army record their broadcasts 
and ship them overseas, completely de- 
commercialized. Any mention of the spon- 
sor's product, whether spot-announced or 
worked into a gag shot in comedy routine, 
had to be deleted, because the Army was 
not in commercial business. But the spon- 
sors and the stars had the deep satisfac- 
tion of knowing they, too, were helping 
America to win. 

• 

By V-J Day, the network reached its 
peak of strength, with sixty-four stations 
scattered throughout Europe, and with a 
personnel roster of more than five-hun- 
dred men and women of the Army and the 
Navy. Since then, the operation has grad- 
ually been consolidated. Today, it con- 
sists of four big permanent stations, all 
in Germany — but by way of its powerful 
short-wave service, in addition to the 
regular medium-wave, it reaches as great, 
if not greater, an audience than ever be- 
fore. Two of the transmitters are 100- 
thousand watts each. 

The old castle of the Bishop of Mainz, 
just outside Frankfurt, houses the main 
studios and administrative offices of the 
network. There also is the AFN News 
Bureau, with a staff of a dozen newsmen 
who keep their listeners informed on 



109 



up-to-the-minute developments in U. S. 
politics, labor, sports, and entertainment, 
as well as in European and world news. 
Once each night, correspondents broadcast 
also from each of the other stations of 
the net in Berlin, Munich-Stuttgart and 
Bremen. Newsmen, announcers, writers, 
producers, spinners, engineers, actors, and 
administrative personnel bring the staff 



side stations carry only programs of their 
own net AFN carries all the best pro- 
grams of all the American networks. 

The various stations of the network sup- 
plement AFRS discs with live dramatic 
productions of their own local disc- jockey 
shows, mike interviews with visiting ce- 
lebrities, and special sports and news 
broadcasts. AFN special events men cov- 




Headquarters of the AFN in Germany 



in Frankfurt to well over one hundred 
men and women. The other stations have 
smaller staffs, but each contributes a share 
of programs to the entire net 
• 
Most popular of the programs broadcast 
by AFN are the music, drama, and com- 
edy shows that make top-notch radio 
entertainment in America. Through AFRS, 
AFN gets the cream of American radio 
entertainment. Discussion programs, pro- 
vided they have a practical application 
to American life, have a wide listening 
audience. And the day's schedule reads 
much like that of any big station in the 
States with this exception: whereas state- 



ered the recent Nuremberg trials, from 
a special booth in the courtroom, and 
broadcast direct the reading of the ver- 
dicts against Goering and his fellow- 
criminals, as well as the sentencing. Such 
happenings as the Peace Conference in 
Paris and the U-N meetings in London 
were covered by newscasters for the net. 
• 
The American Forces Network has come 
a long way since the first words went out 
from London on Independence Day, 1943. 
Experienced civilians now work side by 
side in the studios with the soldiers, and 
except for the flash of uniforms among 
the civilians in mufti 



110 



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of- Charm 

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W CSS NOT8R8 



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1 WAS A 

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It all helps... 



!)i>| 1 <- 1*1 \t t OKVI 



«&; tit* ssfe^r 





__j kits contain the stag 

>f the promotional effort which Columbia puts of newspaper advertisements; 190,000 local 



behind the multitudebf programs it broadcasts each 
week. It is a picture you have probably never seen 
before since it comes from behind the scenes. It is 
hase of the vast complex of supporting network 



What yoi 



tion of the 150 working kits 



that go put annually r** 



nouncements; 100,000 photographs and biogra- 
phies of radio performers; 7500 recordings giving 



..cause they symbolize 
swiftly and dramatically the character of Colum- 
bia's continuinq service to its listeners, its station! 



d its advertisers. In terms of volume, variety am 



,rk s 164 owned and affiliated stations. These quality, this service is unmatched among broad- 





^^ 




oPERynoN 

CROSSROWS 



11110' 









w- 



isbacfewitha 

BRAND NEW IDEA 

for his armchair detective! 




AI5SS&A9 W1T9JMT 



stations. And through its exti 



ped research techniques and facilities which 



tion activities, it builds increasing public interest 



ecome the working models for the industry. 



techniques furnish the advertiser, for 



All of it helps. It helps the. listener to select his 



le, with the most comprehensive informa- 



radio fare more intelligently and thereby, help 



hen and how much they listei 



>IIs the advertiser 



iia provides an equivalent service for its 



more important, it helps make better radio. 



COLUMBIA BROADCASTING SYSTEM 










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FACSIMILE PREVIEWED 



Facsimile stepped into the communications limelight 
at a luncheon meeting of the Advertising Club of New 
York on September 18, 1946, when 300 copies of the 
front page of Radio Daily were transmitted from the 
WOR-FM station to the club quarters. Eugene S. Thomas, 
president of the club, Theodore Streibert, president of 
WOR and John V. L. Hogan, president of Radio Inven- 
tions, Inc. Oeft to right), participated in the fax preview. 



115 



r$- 



3 W 






JVSC Package Programs 




Available for Sponsorship 

The National Broadcasting Company offers to 
advertisers a complete package program service. 

The unsurpassed production facilities of the na- 
tion's Number One Network are available for the 
creation of programs especially adapted to the 
requirements of the individual sponsor. 

Programs now ready for sale include several 
which have already established substantial audi- 
ences, assuring listener acceptance from the very 
beginning of sponsorship. 

Every type of program, from symphonic music to 
children's shows, is included in the list of avail- 
able offerings. This wide and flexible range of 
material contains appeal to all groups of listen- 
ers. And NBC is prepared to build special pro- 
grams to meet specific advertising problems. 

Astute advertisers will call the NBC's Sales De- 
partment without delay. 



National Broadcasting Company 




A Service of Radio Corporation of America 




NBC Package Programs 



(xms 



Available for Sponsorship 



The National Broadcasting Company offers to 
advertisers a complete package program service. 

The unsurpassed production facilities of the na- 
tion's Number One Network are available for the 
creation of programs especially adapted to the 
requirements of the individual sponsor. 

Programs now ready for sale include several 
which have already established substantial audi- 
ences, assuring listener acceptance from the very 
beginning of sponsorship. 

Every type of program, from symphonic music to 
children's shows, is included in the list of avail- 
able offerings. This wide and flexible range of 
material contains appeal to all groups of listen- 
ers. And NBC is prepared to build special pro- 
grams to meet specific advertising problems. 

Astute advertisers will call the NBC's Sales De- 
partment without delay. 



AMERICA'S NO. 1 NETWORK 



National Broadcasting Company I 

A Service of Radio Corporation of An 



NBC Cooperative Programs 




Available for 
Local Sponsors hip 



KALTENBORN EDITS THE NEWS 

7:45 to 8 p.m., New York time, Mon., Wed. and Fri. 

H. V. Kaltenborn, Dean of Commentators, 
began his first series of weekly current events 
talks over WEAF in 1924. Today his name is 
a household word throughout the United 
States. In radio news reporting, H. V. Kalten- 
born has been, now is, and long will be tops. 




ROBERT McCORMICK 

7:45 to 2 p.m., New York time, Monday through Friday. 

Robert McCormick began his career as a 
Washington newsman 16 years ago. His 
knowledge of capital affairs was gained dur- 
ing depression, New Deal years, war, and 
troubled peace. He enjoys official entry into 
the White House, and is at home in the 
State Department and in the offices of poli- 
ticians, statesmen and legislators. 




HARKNESS OF WASHINGTON 

11:15 to 11:30 p.m., New York time, Monday through Friday. 
Richard Harkness is a radio reporter who 
goes out and gets the news firsthand. He digs 
out facts and tells about the people behind 
those facts. Straight objective reporting and 
honest, uncolored interpretations make him 
outstanding among Washington newsmen. 
He knows Congress, the White House, and 
the State Department inside out. 



AMERICA'S JVo. 1 NETWORK 




WORLD NEWS ROUNDUP with James Stevenson 

8 to 8:30 a.m., New York time, Monday through Saturday. 

NBC's entire world-wide staff of reporters 
and correspondents is continuously on call 
to bring spot news to the World News 
Roundup. James Stevenson, veteran com- 
mentator and overseas observer co-ordinates 
the program from the New York newsroom. 



** zap e ; 



WORLD NEWS ROUNDUP with John MacVane 

9 to 9:15 a.m., New York time, Sunday. 

John MacVane, who takes over the Sunday 
stanza of World News Roundup, was the 
first and only newsman on the Dieppe raid, 
the first radio reporter in Tunis and Paris. 
He is the only network correspondent per- 
manently assigned full time to cover the 
United Nations. 





P»% 



NEWS OF THE WORLD with Morgan Beatty 

7:15 to 7:30 p.m., New York time, Tuesday and Thursday. 

In preparing material for his News of the 
World broadcasts, Morgan Beatty is able to 
draw liberally on his extensive knowledge 
gained through years of traveling and report- 
ing. His commentary from the NBC news- 
room is augmented by on-the-scene reports 
from NBC's seasoned news experts stationed 
throughout the world. 



VETERANS' ADVISER, Lt. Comdr. Ty Krum 

1:30 to 1:45 p.m., New York lime, Saturday. f 
Commander Ty Krum, formerly of Navy 
Public Relations and Newsweek Magazine. 
His broadcasts bring to veterans the latest 
developments and rulings on veterans' legis- 
lation. The advantages to advertisers in iden- 
tifying themselves with the Veterans' Ad- 
viser need no emphasis. 




the National Broadcasting Company 



Radio Corporation of America 




THE UP TO THE MINUTE MAN* 

Spotlight On America-M. C. — 10 P.M., Fridays, MBS 
"Did Justice Triumph?"-M 6 C. — 10 P.M., Wed., MBS 
Up To The Minute News — 1 P.M. # Mon.-Frh, MBS 

6 P.M., Mon.-Sat., WOR 
News With George Carson Putnam — Sunday 

8:30—10—11 A.M. 
2:30—8:45 P.M., Mutual-WOR 

'That's the up-to-the-minute news; up to the minute, that's all the news." 

GEORGE (ARSON PUTNAM 

120 




s 





TELE? 



By LEONARD F. CRAMER, Executive V.P., Allen B. Du Mont Lab. Inc. 



w 



HEN will tel- 
evision be 




Leonard F. Cramer 



come a commer- 
cial reality? When 
will television be- 
come self-sup- 
porting, like ra- 
dio? And why is 
it that the indus- 
try is still crawl- 
ing feebly when 
it should be walk- 
ing upright? 

The answer to 
all three ques- 
tions is the chaos 
and disorganized 
thinking within 
the industry itself. All are in agreement 
with the obvious conclusion that televi- 
sion, is destined to become a great indus- 
try. But there agreement ends. Unity 
among those responsible for the success 
of television is conspicuous by its absence. 
And industry leadership is non-existent. 
• 
Why does this condition exist? Because 
with the exception of a few zealous pio- 
neers, each exploiting its own plans, no 
strong industry front has been developed. 
I am not depreciating the well-intentioned 
efforts of the Television Broadcasters As- 
sociation nor the American Television So- 
ciety, but I must point out that it takes 
more than the formation of a society or 
association to accomplish the objectives 
and purposes set forth in its articles of 
incorporation. Their weaknesses lie in 
the fact that their members are influenced 
by the policies and self-interest of the 
companies they represent rather than the 
vital interests of the industry as a whole. 



Certainly not because of any shortcomings 
in television as an advertising medium. 
In fact, there is hardly a person con- 
nected with the advertising business who 
does not recognize the tremendous poten- 
tialities of television as an advertising 
medium. Going further, I would say they 
recognize its present immediate power, 
even if there were to be no further im- 
provements in the art. One of the largest 
durable goods manufacturers in the coun- 
try, a longheaded, farseeing business ex- 
ecutive, is authority for the statement that 
television is the first advertising medium 
in our history really designed to sell dur- 
able goods effectively. 
• 

It is an obvious fact that the success of 
television will mean a decline in the very 
industries which seem to be charged 
with the responsibility of making televi- 
sion successful. We need only to look at 
the commercial potential of television as 
it has already been proved in a small way 
to know that as the public buy receivers 
they will listen to the radio less and less. 

Who would listen to a boxing match 
on the radio if he were able to follow 
the blow-by-blow progress of the bout 
on television? This thought certainly does 
not tend to spark the enthusiasm of the 
successful radio broadcaster for televi- 
sion. To the motion picture industry, tele- 
vision is a threat of unknown propor- 
tions, and to what extent it will have an 
effect on box-office receipts is a matter 
not to be dismissed lightly. This same 
fear, however, existed in the early days 
of radio but time proved it to be without 
foundation. In a lesser degree perhaps, 
television may have an effect on the le- 
gitimate theater. 



Generally, the television industry is con- 
sidered to be one of the future which will 
provide profits to currently profitable in- 
dustries which through their similarity 
feel they have a preferential right and a 
duty to take over at the propitious mo- 
ment if and when it arrives. Meanwhile, 
they wait on the side lines, contributing 
nothing substantial to television. 

Why has the propitious moment not ar- 
rived? Certainly not because of any tech- 
nical imperfection in the state of the art. 



Generally speaking, no one, with per- 
haps a few well known exceptions is de- 
liberately plotting to stop television, but 
the effect of doing nothing to help it adds 
up to about the same result. 
• 

This is television's third swing at the 
ball in addition to several foul tips, which 
only count as one strike. If we don't hit 
the television ball out of the park this 
time the boys who have been backing the 
show may head for the showers. 



For Television Complete — Please Turn To Page 985 



121 



IN ±HE A 



IR 



Wherever you go by air, the chances are that your flight 
will be timed by a Benrus watch, for BENRUS is the official 
watch of famous airlines and airports! 



\Jn Ihe i\ 



IR 



Over 100 stations — coast to coast — broadcast BENRUS 
time signals that reach approximately 23,000,000 radio homes 
daily. A salute to these stations! 

BENRUS 



122 



Non-Commercial 
Educational Outlets 

As Listed By The Federal Communications Commission, Jan. 1, 1947 

Call Power 

Licensee and " ocation Letters Frequency (Mc) Emission 

Board of Education, City of Buffalo, 

Buffalo, N. Y WCAH 42.9 1 kw Special 

(C. P. only) 

Board of Education, City of Chicago, 
Chicago, 111 WBEZ 42.5 1 kw Special 

Board of Education, City of New York, 
Brooklyn, N. Y WNYE 42.1 1 kw Special 

The Board of Education of Newark 
in the County of Essex 

Newark, N. J WBGO To be as- 1 kw Special 

signed (C. P. only) 

Board of Education of the San Francisco 
Unified School District, 
San Francisco, Calif. KALW 42.1 1 kw Special 

Cleveland City Board of Education, 
(Charles H. Lake, Superintendent) 
Cleveland, Ohio WBOE 42.5 1 kw Special 

The Regents of University of Michigan, 
Ann Arbor, Mich WATX 42.1 50 kw Special 

School District of Kansas City, Mo. 

Kansas City, Mo KICR To be as- 1 kw Special 

signed by (C. P. only) 

Chief En- 
gineer 

The State University of Iowa 

Iowa City, Iowa KSUI 42.7 1 kw Special 

(C. P. only) 

University of Illinois, 
Urbana, 111 WIUC 42.9 250 w Special 

University of Kentucky, 
Lexington, Ky WBKY 42.9 500 w Special 

University of Southern California, 

Los Angeles, Calif KUSC 42.9 1 kw Special 

(C. P. only) 

Columbia University, 

New York, N. Y.. WCUV To be 20 kw Special 

assigned (C. P. only) 

123 







^4 

E GODD 





CLAUDETTE COLBERT 




JOHN GARFIELD 



GREGORY PECK 






BETTE DAVIS 



JOSEPH GOTTEN 




JOAN FONTAINE 



GENE KELLY 



Thanks to all the radio stations of the Columbia Broadcasting 
System that are giving such great promotional support to the 
Cresta Blanca Hollywood Players. We trust that you will con- 
tinue to give us your fine cooperation in building larger radio 
audiences for our outstanding dramatic program. 



CVmK 
5»a 



EVERY WEDNESDAY EVENING 
OVER CBS . . .presented by 

CRESTA BLANCA WINES 



C0PYRIGHT1947, CRESTA BLANCAWINE CO., INC., LIVERMORE, CALIFORNIA 



• . . EDUCATIONAL OUTLETS • . . 

Call Power 

Licensee and Location Letters Frequency (Mc) Emission 

State University of Oklahoma, 

Norman, Okla KOKU To be 4.4 kw Special 

assigned (C. P. only) 

Board of Supervisors of 

Louisiana State University and 
Agricultural and Mechanical 

College, Baton Rouge, La WLSU To be 5 kw Special 

assigned (C. P. only) 

Oklahoma Agricultural and 
Mechanical College, Stillwater, Okla. . . . KOAG To be 35.6 kw. Special 

assigned (C. P. only) 

Board of Education of the School 

District of the City of Detroit, To be To be 2.6 kw Special 

Detroit, Mich assigned assigned (C. P. only) 

State of Wisconsin State Radio To be To be 9.3 kw Special 

Council, Madison, Wis. (T-Madison) assigned assigned (C. P. only) 

State of Wisconsin State Radio Council, To be To be 31.1 kw Special 

Madison, Wis. (T-Delafield) assigned assigned (C. P. only) 

Sacramento City Unified School To be To be To be 

District, Sacramento, Calif assigned assigned assigned 

(C. P. oniy) 

The Independent School District of To be To be To be 

the City of El Paso, El Paso, Tex assigned assigned assigned 

(C. P. oniy) 

College of the Pacific, To be To be To be 

Stockton, Calif assigned assigned assigned 

(C. P. oniy) 

Grant Union High School and To be To be To be 

Teachers College, Sacramento, Calif assigned assigned assigned 

(C. P. oniy) 

School District 4, To be To be To be 

Lane County, Ore assigned assigned assigned 

(C. P. oniy) 

Board of Education, Sewanhaka To be To be To be 

High School, Floral Park, 111 assigned assigned assigned 

(C. P. oniy) 

Providence Bible Institute, To be To be To be 

Providence, R I assigned assigned assigned 

(C. P. oniy) 

NON-COMMERCIAL TELEVISION OUTLETS 

Iowa State College of Agriculture To be Channel 4 13 kw Visual 

and Mechanical Arts, Ames, Iowa assigned 10.4 kw Aural 

125 



SOUND OFF-wM Mark Worno- 
GUY LOMBARDO 
WARRIORS OF PEACE 
FOOTBALL BROADCASTS 





HOUR OF CHARM 

Phil Spitalny and the 
All-Girl Chorus and Orchestra 



they're 
ayer-borne! 



REXALL DRUG RADIO SHOW 

starring Jimmy Durante 
and Garry Moore 






GOODYEAR FOOTBALL 
TELECASTS 



HIRES SUNDAY PARTY 

Phil Hanna, Louise Carlyle, 
Phil Davis 1 Orchestra 



ATLANTIC FOOTBALL AND 
BASEBALL BROADCASTS 
AND TELECASTS 



THE TELEPHONE HOUR 

Donald Voorhees, 

the Bell Telephone Orchestra, 

and world-famous soloists 



n. w. ayer & son, inc. 

Philadelphia, New York, Chicago, Detroit 
San Francisco, Hollywood, Boston, Honolulu, London 



\26 




I0S1NESS 



A 



Agency and Sponsor Network Billings 

Station Representatives 

News Services 

Research Firms 

Advertising Agencies 



127 




lu 



111! 




mm 

liiigi 




i 
I 

iiiii 



ALICE FAYE and PHIL HARRIS 

FITCH BANDWAGON 

SUNDAY AFTERNOONS 

N.B.C. 



12S 



THE BUSIISS SIDE OF RADIO 



By M. H. SHAPIRO, Managing Editor, RADIO DAILY 



BUSINESS of commercial broadcasting 
while not in the position of bearing the 
brunt of any specific industry's recession 
due to various upheavals and uncertain- 
ties, managed to weather a strong back- 
wash and temporary wave of resultant 
pessimism. The latter was especially true 
during the summer season of 1946 when 
what appeared to be a concentrated num- 
ber of national accounts cancelled further 
commitments. 

Impact of the cancellations was not as 
great as some sources expected, yet one 
network was hit more so than others; 
actually the business of this network was 
off going into the first month of the year 
and continued until the final percentage 
was 8.6 per cent less gross revenue for 
1946 than in 1945. Apart from this, each 
of the other major networks registered 
again. Thus National Broadcasting Co. 
passed the $66,000,000 mark for an increase 
of 3.1 per cent; American Broadcasting 
Co. reached the $40,604,000 mark for a 
gain of 1.4 per cent and Mutual Broad- 
casting System with gross billing of $25, - 
907,000 had an increase of 26.1 per cent. 
Adding the $60,063,905 of the Columbia 
Broadcasting System which was 8.6 off 
from the year previous, the total gross of 
the four major networks exceeded $193,- 
000,000 for an overall increase of 1.2 per 
cent. August and December were the two 
months in each case in which three out 
of the four networks showed recessions. 
Due to absence of the excess profits tax, 
the net revenue for all webs was up. 
• 

Net times sales by the four major net- 
works and ten key stations owned by 
some of the networks, totaled $70,008,962 
after payments to affiliated stations. This 
was an increase of two per cent over that 
reported for 1945. Combined network and 
station net time sales including 751 indi- 
vidual stations showed an overall increase 
of 7 per cent. The 751 stations involved, 
accounted for 97.7 per cent of the net time 
sales of all stations. Reports from three 
out of five regional networks indicate a 
10 per cent decrease in net time sales. 



The 751 stations mentioned above, on 
their own, indicate a possible increase of 
9.2 per cent over net time sales in 1945. 



This according to the FCC, is attributed 
to a 4.9 per cent increase in time sales 
to the networks and a 8.1 increase in time 
sales to non-network advertisers. Also 
revealed was a decrease of 9.2 per cent 
in commissions paid to various agencies. 
Along with revenue from sale of talent, 
etc., these 751 stations indicate an increase 
in total revenue of 8.9 per cent over 1945. 
Radio talent bill for all types of broad- 
casting was close to the $60,000,000 mark. 



Spot business, both national and local, 
had its jittery times, both from the sta- 
tion and station representative angle. But 
this is conceded to have quieted down 
shortly after the turn of 1947. Labor situ- 
ation is held to be comparatively good, 
and partly attributed to the fear of ad- 
verse labor legislation. Labor itself af- 
fected the stations indirectly as to strikes. 
Radio itself signed new agreements with 
AFRA and in some cases with the AFM. 

Most important thing is that the busi- 
ness of handling spot is past its day-to-day 
and month-to-month shadow-boxing with 
accounts. There are definitely more and 
firmer commitments. There were some 
gains and some decreases in spot business, 
but generally the gains were slight. It 
was not in the "grand manner" to which 
spot business had been accustomed in past 
years. 

• 

Expansion of the broadcasting industry 
however, continues apace, with hundreds 
of applications for construction permits 
having been granted the past year in the 
AM and FM fields. New outlets are spring- 
ing up throughout the country. Television 
is still girding its loins for the final leap 
which shall once and for all place it on 
the map, literally. This is the year where- 
in it appears to be ''now or never." 

Manufacturers of radio equipment have 
a tremendous backlog to fill, one that will 
take years in seeking to supply the sta- 
tion equipment on order. Millions of re- 
ceivers, both for the home and automo- 
biles, have been manufactured and dis- 
tributed to make up for the wartime de- 
ficiency when parts and repairs were not 
always available. 

By and large the industry as a whole 
is optimistic as usual. 



129 



Agency »nd Sponsor 
Network Billings 



American Broadcasting Co. 
1946 Agency Gross Billings 



Dancer-Fitzgerald-Sample, Inc $ 4,076,892 

J. Walter Thompson Co 3,766,584 

Batten, Barton, Durstine & Osborn, Inc. 3,307,199 

Kenyon & Eckhardt, Inc 2,993,995 

Compton Advertising, Inc 2,305,677 

Wade Advertising Agency 1,965,231 

Warwick & Legler, Inc 1,780,427 

Hutchins Advertising Company, Inc.. . . 1,712,271 

Benton & Bowles, Inc 1,677,120 

McCann-Erickson, Inc 1,550,664 

N. W. Ayer & Sons, Inc 1,133,700 

Schwimmer & Scott, Inc 905,473 

La Roche & Ellis, Inc 904,856 

Sherman & Marquette, Inc 894,275 

Maxon, Inc 844,980 

Young & Rubicam, Inc.. . 725,267 

Dohertv, Clifford & Shenfield, Inc 692,427 

Roche, Williams & Cleary, Inc 687,638 

Knox, Reeves Advertising, Inc 652,845 

Lennen & Mitchell, Inc 642,758 

Charles Dallas Reach Co 531,969 

William H. Weintraub & Company, Inc. 459,050 

Hazard Advertising Company 455,010 

Small & Seiffer, Inc 400,905 

Hill Blackett & Company 384,954 

Keeling & Co., Incorporated 355,799 

Tracy-Locke, Inc 342,976 

The Joseph Katz Company 306,618 

Buchanan & Company, Inc 285,953 

Grant Advertising, Inc 284,632 

Huber Hoge & Sons 254,316 

MacFarland, Aveyard & Company 246,028 

Foote, Cone & Belding, Inc 205,799 

Sullivan, Stauffer, Colwell & Bayles. 

Inc 179.652 

Gahagan, Turnbull & Company, Inc. . . . 175,259 

Erwin, Wasey & Co., Inc.; 168,852 

Ivey & Ellington, Inc 148,320 

Needham, Lewis & Brorby, Inc 148,067 

H. B. Humphrey Company 146,952 

The BioAV Company, Inc 138,841 

Pacific National Advertising Agency. . . 138,659 

A. W. Lewin Co 115,497 

Wiltman & Pratt, Inc 100,124 

Trade Development Corporation 92,809 

Raymond Spector Company, Inc 89,210 

Roy S. Durstine, Inc 88,244 

M. H. Hackett Co 86,438 

Robert Raisbeck Advertising Agency . . . 80,736 
Alfred J. Silberstein-Bert Goldsmith, 

Inc 71,744 

Robert Orr & Associates 70,960 

Aubrey, Moore & Wallace. Inc 64,641 

McManus, John & Adams, Inc 60,011 

Morse, International Agency 45,787 

St. George's & Keyes 45,683 

Elwood J. Robinson Advertising Agency 44,460 

Brisacher, Van Norden & Staff 43,904 

Brooks Advertising Agency 42,793 

Donahue & Co., Inc 41,323 

Kudner Agency, Inc 39,443 

William Esty & Company, Inc 38.481 

Ewell & Thurber Associates 33,308 

Barton A. Stebbins Advertising Agency 32,999 



Russel M. Seeds Co 32,379 

Adolph Wenland & Associates 28,782 

Charles Sheldon Advertising Agency. . . 27,606 

Mac Laren Advertising Agency 25,907 

Alvin Wilder Advertising 24,180 

Hugh A. Deadwyler Advertising 18,829 

John Barnes & Associates 18,460 

Smith, Bull & McCreery, Inc 16.580 

Ruthrauff & Ryan, Inc 16,008 

McJunkin Advertising Company 13,725 

Raymond R. Morgan Company 10,314 

The Blaine-Thompson Co., Inc 10,247 

Abbott Kimball Co., Inc 8,600 

Bruce Eldridge Advertising 7,766 

Lockewood-Shackleford, Inc 7,596 

No. Agency 5,932 

Green-Brodie, Inc 5;834 

Street & Finney, Inc 4,784 

Campbell-Mithun, Inc 4,557 

Furman, Feiner & Company, Inc 3,840 

Dudley L. Logan Advertising 3,820 

Hixon-O'Donnell Advertising Agency. . 3,360 

George Lynn Advertising Agency 2,940 

Walter W. Wiley Advertising, Inc 2,904 

Duane Jones Company, Inc 2,646 

Howard G. Hanvy Co 2,564 

TOTAL $40,617,130 



Columbia Broadcasting System 
1946 Agency Gross Billings 



Young & Rubicam $ 6,601,846 

Dancer-Fitzgerald-Sample 6,544,748 

Biow Co 5,156,544 

Ruthrauff & Ryan 4,139,431 

J. Walter Thompson Co 4,072,533 

Fcote, Cone & Belding 3,545,233 

Compton Adv 2,898,162 

Benton & Bowles 2,497,559 

Ward Wheelock Co 2,451,403 

BBDO 2,421,718 

Wm. Esty & Co 1,795,304 

Duane Jones Co 1,444,012 

Geyer, Cornell & Newell 1,412,791 

N. W. Ayer & Son 1,344,689 

McCann-Erickson 1,268,213 

Pedlar & Ryan 1,012,528 

Gardner Adv. Co 874,076 

Buchanan & Co 805,255 

Lennen & Mitchell 790,422 

Wm. H. Weintraub & Co 785.698 

Campbell-Ewald Co 725,685 

Ted Bates, Inc 706,515 

Sherman & Marquette 681,005 

Kenyon & Eckhardt 530,029 

Warwick & Legler 518,463 

Grant Adv 436,747 

McJunkin Adv. Co. . 405.119 

Roche, Williams & Cleary 387,435 

Arthur Meyerhoff & Co.. . . 365,454 

Lambert & Feasley 295,901 

Sullivan, Stauffer, Colwell & Bayles. .. 278,918 

J. M. Mathes, Inc 273,230 

Shaw-Le Vally, Inc 269,547 



131 



K 



IT DOESN'T PAY TO IGNORE THE OUTSIDE AUDIENCE 



on the Pacific Coast, either! 



■m 
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II 






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I 111 



?: 



* A C.E. HOOPER 276,0)9 coincidental 
telephone survey proves that only Don Lee 
covers the outside (as well as the inside) 
audience . . . the people living outside the 



counties in which Los Angeles, San Francisco, 
Oakland, San Diego, Portland, Seattle and 
Spokane are located, and who account for 
nearly half of the Pacific Coast retail sales. 



Junior will only get his trousers warmed for ignoring his outside audience — but you'll lose 
approximately half of the 12,117,584 population and $9,038,433,000 retail sales if you turn 
your back radiowise on the important Pacific Coast outside audience. For only Don Lee gives 
complete coverage to the more than y/ 2 million radio families in the Pacific Coast area. 

ONLY DON LEE has enough stations (41) to cover all the important mountain-surrounded markets. 
ONLY DON LEE can deliver both the inside and outside market. 

ONLY DON LEE can say "More than 9 out of every 1 radio families on the Pacific Coast live within 
25 miles of one of our network stations." 

Any network can deliver the inside half of the market, but only Don Lee can deliver the 
whole market. Chalk that up on your blackboard when you're making up your next Pacific 
Coast radio budget. 

The Nation's Greatest Regional Netzvon 



m 



mmmmm 



Illlii* 

Sll>:ll 



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11 m. 

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DON LEE 



THOMAS S.LEE, President 
LBWIS ALLEN weiss, Vice-Pres. & Gen. Mgr. 
SYDNBY gay NOR, General Sales Manager 
5515 MBLROSB AVE., HOLLYWOOD 38.CAL. 
Represented Nationally by John Blair & Co. 



il II 

III 



BROADCASTING SYSTEM 



133 



Ihe 



he William Morris Agency 
has been the leading 
talent agency in the 
show world since 1898. 

Its services to 

advertising agencies 

and their clients . . . 

its roster of stars, actors, 

directors and writers . . . have 

maintained this leadership 

since the inception of 

radio, television 

and transcriptions. 



WK 



ESTABLISHED 1896 

WILLIAM MORRIS AGENCY, INC. 

New York Chicago London Beverly Hills 



134 



AGENCY— NETWORK— SPONSOR BILLINGS 



• • • 



C. L. Miller Co 257,091 

Erwin Wasey & Co 213,305 

Wallace-Ferry-Hanly Co 206,955 

Sorensen & Co 201,081 

Morse International 127,436 

Henri, Hurst & McDonald 116,908 

MacManus, John & Adams 103,700 

Elwood J. Robinson Adv 81,224 

Platt-Forbes 78,338 

Brisacher, Van Norden & Staff 74,532 

Garfield & Guild Adv 71,320 

Joseph Katz Co „ 70,630 

Barton A. Stebbins Adv. Agency 62,559 

Raymond R. Morgan Agency 51,809 

Ronalds Adv. Agency 50,706 

Maxon, Inc 48,028 

Spitzer & Mills 46,638 

Cockfield, Brown & Co 39,627 

Brooks Adv. Agency 39,520 

M-C-M Adv. Agency 38,220 

Pacific National Adv. Agency 36,432 

Hixson-O'Donnell Adv 29,804 

IV. Earl Both well Adv. Agency 28,876 

Christiansen Adv. Agency 21,280 

Rhoades & Davis 20,592 

Smith & Drum 20,553 

Long Adv. Service 20,498 

Hillman-Shane 19,432 

De Cora, Inc 16,927 

Little & Co 16,494 

Lockwood-Shackelford Co 15,798 

Tickers & Benson 15,525 

F. M. Hayhurst Co 12,390 

Gilham Adv. Agency 10,920 

Blaine-Thompson Co. 10,805 

Honig-Cooper Co 9,932 

Frank Oxarart Co 7,905 

Gahagan, Turnbull & Co 7,265 

Abbofct-Kimball Co 5,362 

J. D. Tardier & Co 4,641 

Aitkin-Kynett Co 4,350 

Emil Mogul Co 2,723 

Milton Weinberg Adv. Co '. 2^150 

Walsh Adv. Co ] [950 

Smalley, Levitt & Smith 1,147 

Manson-Gold Adv. Agency 1,104 

Whitaker & Baxter „ 'ggg 

Furman, Feiner & Co 745 

Eric Cullenward & Assoc . 573 

Mays & Bennett 430 

norland-International & Pettingell & 

Fenton 287 

Clarence B. Juneau Agency .', 287 

T0TAL $60,063,905 



Mutual Broadcasting System 
1946 Agency Gross Billings 



Erwin, Wasey Co., Inc $2,329,308 

D'Arcy Advertising Co 2,01 1,405 

Ruthrauff & Ryan, Inc 1,188,488 

Gardner Advertising Co 1471133 

Neal D. Ivey i^O^SO 

Ted Bates, Inc 1,042 223 

Wade Advertising Agency l!o27,978 

Compton Advertising, Inc 1,006,661 

Kenyon & Eckhardt . 957,174 

Roy S. Durstine, Inc.... 941,874 

Kudner Agency, Inc 905|788 

Dancer-Fitzgerald-Sample 753,016 

Arthur Meyerhoff & Co 697.665 

tfixson O'Donnell-Advertising 578,688 

Benton & Bowles, Inc 575,647 

Federal Advertising Agency. ,. 531,954 

Hill Blackett & Co 528.351 



Olian Advertising Co 494,524 

L. W. Ramsey Co 449,883 

Wm. H. Weintraub & Co 432.513 

St. Georges & Keyes 429,170 

Young & Rubicam, Inc 409,193 

Bermingham, Castleman & Pierce, Inc. 400.868 

J. Walter Thompson Co 367.996 

Grant Advertising, Inc 364,531 

Aubrey, Moore & Wallace, Inc . . 343,588 

Gotham Advertising Co. Inc 319,354 

Stanley G. Boynton 305.218 

Calkins & Holden 297.00G 

R. H. Alber Co 245.569 

G. C. Hoskin Associates 239,763 

Roche, Williams & Cleary, Inc 222,722 

Sheldon, Quick & McElroy 220,662 

Maxon, Inc 211.450 

N. W. Ayer & Son, Inc 199,859 

Cecil & Presbrey, Inc 168,858 

Keeling & Co., Inc 160.335 

Morse International, Inc 157,173 

H. B. Humphrey Co 147,267 

Geyer, Cornell & Newell 134,852 

Batten, Barton, Durstine & Osborn, Inc. 183.459 

Makelim Associates. 122.024 

LaRoche & Ellis 114.138 

Al Paul Lefton Co., Inc 112,275 

Owens & Chappell, Inc 105,867 

McJunkins Advertising Co 103,224 

Hutchins Advertising Co., Inc.. 93.959 

Newell-Emmett Co 92.339 

Weiss & Geller, Inc 80.983 

Raymond R. Morgan 75,453 

MacFarland-Aveyard & Co 6«.4J0 

The Tullis Co. 47.743 

Ewell & Thurber Associates 42,543 

Blaine-Thompson Co., Inc 39,164 

Frederick-Clinton Co 30.020 

Weston-Barnett, Inc 24.904 

Lennen & Mitchell, Inc 80.855 

Russel M. Seeds Co 17.194 

Huber Hoge & Sons. 16.878 

Sterling Advertising Co 14.293 

Roger Beane Advertising Agency 13,089 

Gahagan, Turnbull Co., Inc 13,030 

Henri, Hurst & McDonald, Inc 11,700 

Brooke, Smith, French & Dorrance. inc. 7.576 

Direct 7.019 

Walker & Downing 5.681 

Smith, Bull, McCreery 5,190 

Green-Brodie 4,570 

Emil Mogul Co., Inc . • 4,141 

Peck Advertising Agency, Inc 1,483 

Furman-Feiner Co.. Inc.. -507 

TOTAL $25,907,220 



National Broadcasting Company 

1946 Agency Gross Billings 

Not Available 



American Broadcasting Co. 
1946 Sponsor Expenditures 



General Mills, Inc. . .$ 2,916,752 

Procter & Gamble Co 2,404,091 



135 




Representing . . . 

CAMERON ANDREWS . . . Versatile Actor 

ARLO . . . Organist 

BLUE FLAMES . f . Sensational Vocal Quartette 

HERMAN CHITTISON TRIO . . . Makers of Custom Built Tunes 

TOM COSTIGAN . . . Script Writer 

PAUL DUBOV . . . Brilliant Young Actor 

ELM CITY FOUR . . . Outstanding Vocal Group 

PAUL GARDNER . . . Author and Script Writer 

LANNY AND GINGER GREY . . . "Jingles That Don't Jangle" 

JACKIE GRIMES . . . Talented Actor, Radio and Screen 

HUGH JAMES . . . Announcer 

CHARLES PAUL . . . Conductor— Composer 

AMANDA RANDOLPH . . . Radio's "Aunt Jemima" 

GLENN RIGGS . . . Announcer 

SYLVAN & ALAN SHULMAN . . . Composer and 

Conductor Arranger 

MARY STUART . . . Brilliant lyric coloratura soprano 

KENNETH SCHON . . . Dynamic baritone, 

Metropolitan Opera Company 

366 Madison Ave., New York 17, N. Y. VA. 6-3417 



136 



AGENCY— NETWORK— SPONSOR BILLINGS 



Miles Laboratories, Inc 1,965,231 

Kellogg Company 1,834,793 

Sterling Drug, Inc 1,812,985 

The Quaker Oats Co 1,799,131 

Swift and Company 1,717,591 

Philco Corporation 1,712,271 

Libby, McNeill & Libby 1,609,684 

United States Steel Corporation of 

Delaware 1,167,110 

Curtis Publishing Company 971,883 

Westinghouse Electric Corp 922,019 

The Prudential Insurance Company of 

America 884,500 

Gillette Safety Razor Co 870,887 

Ford Motor Company 832,118 

The Andrew Jergens Co 713,718 

Equitable Life Assurance Society of 

the U. S 699,380 

Bristol-Myers Company 692,427 

Allis-Chalmers Mfg. Co 684,792 

Pacific Coast Borax Co 628,645 

United States Army 583,722 

Carter Products, Inc 580,557 

The Wildroot Co., Inc 578,404 

General Foods Corporation 556,095 

The Charles E. Hires Co 549,978 

I. E. Waterman Co 531,969 

The B. F. Goodrich Company 481,472 

Universal Match Corp 470,936 

Mail Pouch Tobacco Co 456,639 

American Cyanamid Company 455,010 

Raymond Laboratories, Inc 446,265 

Esquire, Inc 434,537 

Larus & Brother Company, Inc 404,731 

Kay Daumit 384,954 

Hastings Mfg. Co 355,799 

Dr. Pepper Company 342,916 

The Frank H. Lee Company 332,858 

The Southern Cotton Oil Co 327,084 

Ward Baking Company 385,203 

American Oil Company 306,618 

William H. Wise & Co., Inc 254,316 

The National Board of Fire Under- 
writers 246,028 

Mars, Incorporated 242,601 

The Texas Company 227,357 

Liberty Magazine, Inc r 219,686 

Armour & Company 196,124 

Lewis Howe Company 181,941 

Hunt Foods, Inc 169,172 

R. B. Semler, Inc 168,852 

America's Future, Incorporated 162,223 

Sweets Co. of America. Inc*. 148,320 

Derby Foods, Inc 148,067 

The Christian Science Publishing Society 146,952 

Eversharp, Inc 138,841 

Fisher Flouring Mills Co 135,539 

Serutan Co 130,275 

Seeman Brothers, Inc 126,192 

Harvel Watch Co 115,497 

Congress of Industrial Organizations. . . 100,124 

Club Aluminum Products Company. . . 92,809 

Popular Home Products, Inc 89,210 

Wm. S. Scull Company 86,438 

Knox Company, Inc 80,736 

Botany Worsted Mills 71,744 

Politicals 67,121 

Williamson Candy Co 64,641 

The D. L. Clark Co 63,852 

Champion Spark Plug Co 60,011 

G. N. Coughlan Co 59,477 

Safeway Stores, Inc 54,106 

Prince Matchabelli, Incorporated .... 45,787 

Benjamin Moore & Co 45,683 

American Iron & Steel Institute 44,478 

Lewis Food Company 44,460 

Bekins Van & Storage 42,793 

The Grove Laboratories, Inc 41,323 

Lear, Incorporated 39,443 

Peter Paul, Inc 39,432 

Lehn & Fink Products Corp 38,481 

Rainier Brewing Company 33,408 

Wilson Sporting Goods Co 33,308 

Signal Oil Company 32,999 

Brown & Williamson Tobacco Corp 32,379 

National Industries, Inc. 28,782 



.John H. Breck, Inc 27,606 

Tide Water Associated Oil Co 25,188 

Sealey Mattress Company 24,180 

Lance, Inc 18,829 

Zukor's, Inc 18,460 

H. Fendrich, Inc 16,008 

Joseph Schlitz Brewing Co 13,725 

Kerr Glass Manufacturing Co 10,314 

Hall Bros., Inc 9,675 

National Assn. of Mf rs 9,414 

Union Pharmaceutical Company, Inc.. . 8,600 

Gallencamp Stores, Inc 7,266 

Stanley Home Products, Inc 5,932 

Foster Milburn Co 4,784 

American Dairy Association 4,557 

"42" Products, Ltd 4,472 

Germain Seed & Plant Company 3,820 

Washington Co-operative Egg & Poul- 
try Association 3,120 

lodent Chemical Company 2,646 

Communist Party 968 

Masters Mates & Pilots 812 

TOTAL $40,617,130 



Columbia Broadcasting System 
1946 Sponsor Expenditures 



Procter & Gamble Co $ 6,444,551 

Lever Brothers Co 3,964,263 

American Home Products Corp 3,800,965 

General Foods Corp. . 3,713,323 

Campbell Soup Co 2,491,030 

Eversharp, Inc 1,715,931 

Colgate-Palmolive-Peet Co 1,516,931 

Philip Morris & Co 1,448,495 

Manhattan Soap Co 1,437,202 

Sterling Drug, Inc 1,432,413 

Borden Co 1,189,957 

General Electric Co 1,186,537 

American Tobacco Co 1,083,544 

K. J. Reynolds Tobacco Co 996,882 

Bourjois, Inc 596,779 

International Silver Co 572,983 

Gulf Oil Corp 567,488 

Homa Wine Co 543,279 

Electric Companies Advertising Pro- 
gram 539,034 

Hall Bros., Inc 535,318 

Prudential Insurance Co. of America. . . 528,684 

Pabst Sales Co. ...... 518,463 

Cresta Blanca Wine Co 484,147 

Noxzema Chemical Co 456,554 

Cudahy Packing Co 436,747 

Celanese Corp. of America 405,870 

Armstrong Cork Co 403,422 

Continental Can Co 389,436 

Lewis-Howe Co 368,792 

Pillsbury Mills 357,243 

4. B. Williams Co 346,547 

Chrysler Corp 336,672 

Cream of Wheat Corp 333,532 

Lambert Co 295,901 

Household Finance Corp 269,547 

Curtiss Candy Co 257,091 

Wildroot Co 225,246 

Campana Sales Co 206,955 

Schenley Labs 205,243 

Bowey's, Inc 201,081 

Carnation Co. . 198,602 

Canada Dry Ginger Ale 197,453 

Quaker Oats Co.. . . 145,110 

Textron, Inc 131,166 

Peter Paul, Inc 130,434 

Ballard & Ballard Co 116,908 

Ferry-Morse Seed Co 103,700 

Prince Matchabelli, Inc 81,536 



157 




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MCA 



"Ti n ;x , ■ ~ ^~ 

ONDON •' NEW YORK • CHICAGO • SAN FRANCISCO • BEVERLY HILLS • CLEVELAND • DALLAS • DETROIT 



n 



AGENCY— NETWORK— SPONSOR BILLINGS 



Luden's, Inc 75,777 

American Oil Co 70,630 

Southern Cotton Oil Co 64,700 

Union Oil Co. of Calif 63,378 

Signal Oil Co 62,559 

Richard Hudnut Sales Co 57,976 

Elgin Nat'onal Watch Co 51,616 

Loma Linda Food Co 49,278 

Toni, Inc 49,120 

Gillette Safety Razor Co 48,028 

Vick Chemical Co 45,900 

Bekins Van & Storage Co 39,520 

McMahan Furniture Stores 38,220 

Planters Nut & Chocolate Co 36,911 

Washington Cooperative Farmers' Assn. 36,132 

Chemicals, Inc 33,630 

Lyon Van & Storage Co 32,852 

Guittard Chocolate Co 32,226 

Wilco Co 29,796 

Colonial Dames 27,828 

Pict-Sweet Foods 25J413 

Metropolian Life Insurance Co 23,986 

"42" Products 22.136 

E. L. Bruce Co.. . 21.280 

Yellow Cab Co 20,592 

General Petroleum Corp. of Calif.]... 2o!553 

Sunset Oil Co 19,432 

Barron-Gray Packing Co 1 9^02 

Studebaker Corp 18,(513 

Industrial Management Corp 18,592 

Simoniz Co .... 16.927 

Kelite Products . . .- 16.194 

Washington State Apple Adv. Comm.. . 16,342 

Kerr Glass Mfg. Co 14,898 

R. B. Semler, Inc 1 1,703 

Soil-Off Mfg. Co 14,535 

Grove Labs 11.451 

S. A. Moffat Co 9.932 

R. M. Hollingshead Corp .... 4,350 

J. I. Fancy Frozen Foods Co 3.360 

Safeway Stores 3.010 

House of Delicacies 2,723 

Newell Gutradt Co 2,104 

California Prune & Apricot Growers. . 

Assn 1 .290 

H. H. Tanner & Co 1,104 

Political 36,215 

TOTAL $60,063,905 



Mutual Broadcasting System 
1943 Sponsor Expenditures 



Coca-Cola Co $ 2,011,405 

Ralston Purina Co 1.471.133 

Bayuk Cigars, Inc J, 220.280 

Serutan Co 1.130,504 

R. B. Semler, Inc 1,04 7,723 

Carter Products, Inc 1,012.223 

Miles Laboratories, Inc J. 027.978 

Procter & Gamble Co 1.006.661 

Kellogg Co. 057.174 

General Motors Corp 905,788 

Whitehall Pharmacal Co 753.010 

Zonite Products Corp 081,808 

Mutual Benefit Health & Accident 

Asso 650.301 

Pharmaco, Inc 019.489 

General Foods Corp 508,489 

American Safety Razor Corp 531.351 

Wander Co 528.351 

Lewis-Howe Co 494.524 

Quaker Oats Co.. 481,253 

F. W. Fitch Co 449.883 

Revere Copper & Brass, Inc,. . , 429,170 



Conti Products, Inc 400,868 

Petri Wine Co 40o!l45 

Helbros Watch Co 392J979 

Barbasol Co 391.907 

Seven-Up Bottling Co 360,368 

Richfield Oil Corp. of N. Y 344,599 

Williamson Candy Co 343,588 

Lutheran Laymen's League 319,354 

Stokley Bros. & Co., Inc 297,006 

Radio Bible Class 255,115 

Gospel Broadcasting Assoc. (Eff 

11/3/46 Dr. Fuller F'd'tions 245,569 

Voice of Prophecy 239,762 

Sinclair Refining Co 234,089 

Commercial Credit Co 220,662 

Gillette Safety Razor Co 211,450 

Young People's Church of the Air. . 207.810 

U. S. Army Recruiting Service 199,859 

National Economic Council, Inc 180,788 

Cudahy Packing Co 169,841 

Ronson Art Metal Works 168.258 

Hastings Mfg. Co 160,335 

Vick Chemical Co 157,173 

Employer's Group Insurance Co 147,207 

Berkshire Knitting Mills 134,252 

Gum Laboratories, Inc 122,024 

Murine Co.. Inc 121,659 

Adam Hat Stores, Inc 114.138 

Triangle Publications, Inc 112.275 

American Transit Asso 105,867 

Carey Salt Co 103,224 

Philco Corp 93,959 

Pepsi-Cola Co 92,339 

Delaware, Lackawanna & W T estern Coal 

Co 87,834 

Rensie Watch Co 80,983 

Knox Co 75,453 

National Board of Fire Underwriters. . 68,440 

Wesley Radio League 50,097 

RiblP IiTsti'ute of Los Angeles 47.743 

G. Barr & Co 47.304 

Politicals — Democrats 44,247 

Trimount Clothing Co., Inc 43.675 

Wilson Sporting Goods Co 42,543 

G. N. Coughlan Mfg. Co 41,934 

All America Football Conference. . . . 30.020 

American Bird Products, Inc 24,904 

P. Lorillard & Co 20.255 

Grove Laboratories, Inc 17,194 

Wm. H. Wise & Co., Inc 16,278 

Horwitz & Dunberman 14,239 

Perfect Circle Co 13.089 

Politicals — Republicans 13,020 

Lin X 11.700 

Metropolitan Life Insurance Co 9,048 

H. C. Cole Milling Co 7,028 

Christmas Club 7,576 

National Association of Mfgrs 7,158 

Cot, Inc 7.158 

Mail Pouch Tobacco Co. 5,081 

Shipstad & Johnson 5.099 

Household Finance Corp 1.80C 

I. J. Fox 1,425 

Ice Capades 9: 

TOTAL §25,907,201 



National Broadcasting Company 

1946 Sponsor Expendiiures 

Not Available 



139 







..- 



NEW YORK 



HARRY G. OMMERLE 

IRENE ETKIN 

BEN PEARSON 

HARRIET RHODAY 



BEVERLY HILLS 



JOE C. DONOHUE 

WYNN ROCAMORA 

MARGARET KENT 



NEW YORK 
515 Madison Avenue 



BEVERLY HILLS 
356 No. Camden Drive 



AGENCY— NETWORK— SPONSOR BILLINGS 



American Broadcasting Co. 
1946 Agency Gross Billings 



January $3,708,963 

February 3,348,135 

March 3,659,331 

April 3,411,558 

May 3,470,158 

June 3,336,572 

July 3,237,134 

August 3,132,393 

September 3,265,806 

October 3,301,218 

November 3,323,056 

December 3,422,806 



TOTAL 



$40,617,130 



Columbia Broadcasting System 
Gross Monthly Billings 



MONTH MONTHLY 

January $5,650,986 

February 5,072,287 

March 5,497,509 

April 5,161,951 

May 5,275,270 

June 4,934,216 

July 4,075,278 

August 4,223,437 

September 4,475,239 

October 5,195,499 

November 5,141,235 

December 5,360,998 

TOTAL $00,063,905 



Mutual Broadcasting System 
1946 Gross Monthly Billings 



MONTH MONTHLY 

January $ 2,369,521 

February 2,130,879 

March 2,442,141 

April 2,244,614 

May 2,267,233 

June 2,102,569 

July 1,821,204 

August 1,644,847 

September 2,010,615 

October 2,373,610 

November 2,236,485 

December 2,263,484 

TOTAL $25,907,202 



National Broadcasting Company 

Gross Monthly Billings 

Not Available 



Columbia Broadcasting System 
Industry Classifications 



Automotive $3,261,613 

Building materials 861,329 

Cigars, cigarettes, tobacco 4,319,343 

Clothing & dry goods 537,036 

Confectionery & soft drinks 1,522,421 

Drugs & toilet goods 18,373,635 

Financial & insurance 822,21T 

Food & food beverages 13,359,843 

Garden 103,700 

House furniture & furnishings 3,126,682 

Jewelry & Silverware 624,599 

Laundry soaps & household supplies. . 5,994,502 

Lubricants & fuel 1,660,001 

Stationery & publishers 2,794,146 

Travel 20,592 

Wines & beers 1,545,889 

Miscellaneous 1,100,142 

Political 36,215 

TOTAL $60,063,905 



American Broadcasting Co. 
Industry Classifications 



Foods and food beverages $12,292,273 

Drugs and toilet goods 9,483,782 

Stationery and publishers 2,731,241 

House furniture and furnishings .... 2,385,649 
Laundry Soaps and Housekeepers 

Supplies 2,375,722 

Confectionery and soft drinks 1,922,676 

Financial and insurance 1,829,908 

Automotive industry 1,729,400 

Building materials 1,362,109 

Miscellaneous 1,211,588 

Cigars, cigarettes and Tobacco 909*748 

Machinery, farm equipment and me- 
chanical supplies 684,792 

Lubricants, petroleum products and 

fuel 592,162 

Radios, phonographs and musical in- 
struments 502,055 

Clothing and dry goods 351,318 

Jewelry and silverAvare 115,497 

Wines, beers and liquors 47,133 

Paints and hardware 45,683 

Sporting goods . . . 33,308 

Shoes and leather goods 7,266 

Garden and field 3,820 

TOTAL $40,617,130 



141 



NGAG RADIO ARTISTS and 

RADIO PROGRAMS 

will BOOST your SALES 





V 




<* ^Q» 













jf^T 














J-~- 




















Wms\- 








NCAC RADIO ARTISTS assure 
fine performance and favorable 
audience response. 

NCAC RADIO PROGRAMS are designed 
to fill your needs . . . The BEST in value . . . 
The BEST in entertainment. 

NCAC RADIO STAFF places its thorough knowledge 
of radio entertainment at your command to cooperate with 
you in solving your problems. 

NATIONAL CONCERT AND ARTISTS CORPORATION 

711 FIFTH AVENUE NEW YORK 22, NEW YORK 

ALFRED H. MORTON, President PLaza 3-0820 



142 



Research Organizations 



A. S. BENNETT ASSOCIATES 

512 Fifth Avenue, New York 18, N. Y. 
Phone : PEnnsylvania 6-0646 



KNIGHT & PARKER 

724 South Spring St., Los Angeles 14, Calif, 
Phone: MAdison 1196 



CALIFORNIA RESEARCH BUREAU 

6331 Hollywood Blvd., Hollywood 28, Calif. 
Phone: Ho. 5111 



McKINSEY & COMPANY 

(Management Consultants) 

60 East 42nd St., New York 17, N. Y. 

Phone, VAnd^rbilt 6-5280 



C. C. CHAPELLE COMPANY 

188 W. Randolph St., Chicago 1, 111. 

Phone: Central 8814 

233 Broadway, New York 7, N. Y. 

Phone: REctor 2-5640 



THE COOPERATIVE ANALYSIS OF 
BROADCASTING, INC. 

11 West 42nd Street, New York, N. Y. 
Phone: Circle 6-6100-1-2-3-4-5 

CROSSLEY, INC. 

330 W. 42nd St., New York 18, N. Y. 

Phone BRyant 9-5462 

4 Mercer St., Princeton, N. J. 

• 

EGERT RESEARCH ASSO. INC. 

595 Madison Ave., New York 22, N. Y. 
Phone: ELdorado 5-1294 

ELLIOTT-HAYNES, LTD. 

(Radio Research Division) 

515 Broadview Ave., Toronto 6, Ont., Canada 

Phone: GErrard 1144 

Sun Life Bldg., Montreal, Que., Canada 

Phone: PLateau 6494 

51 East 42nd St., New York 17, N. Y. 

Phone: VAnderbilt 6-2936 



C. E. HOOPER, INC. 

10 East 40th St., New York 16, N. Y. 

Phone, LExington 2-3000 

230 N. Michigan Ave., Chicago 1, 111. 

Phone: RAndolph 8150 

315 Equitable Bldg., 6253 Hollywood Blvd. 

Hollywood 28, Calif. 

Phone: HOllywood 3553 

• 

INDUSTRIAL SURVEYS CO., INC. 

292 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 3-0690 

75 E. Wacker Drive, Chicago, 111. 



A. C. NIELSEN COMPANY 

2101 Howard Street, Chicago 45, ID. 
Phone, Hollycourt 6100 

• 

NOBLE & SWARS, INC. 

7 W. 44th St., New York 18, N. Y. 
Phone: MUrrny Hill 2-7461 

• 

OFFICE OF RESEARCH, INC. 

3470 Broadway, New York 31, N. Y. 
Phone, AUdubon 3-2335 

• 

RALPH L. POWER 

767 Castelar St., Los Angeles 12, Calif. 

Phone: Mutual 5277 

• 

THE PULSE, INC. 

110 Fulton St., New York 7, N. Y. 
Phone: REctor 2-6863 

RADIO COPY 

162-25 Depot Road, Flushing, L. I., N. Y. 
Phone: FLushing 9-7779 

RADIO REPORTS, INC. 

220 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 7-6658 

• 

ELMO ROPER 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone Circle 6-7164 

N. C. RORABAUGH CO. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-9186 

ROSS FEDERAL RESEARCH CORP. 

I? East 48th St., New York 17, N. Y. 
Phone, PLaza 3-6500 

SPOT RADIO SERVICE 

1 East 54th St., New York 22, N. Y, 
Phone: PLaza 5-9800 



143 



EVERY RADIO STATION 

has a Problem 



H=^ 



We are better equipped to do a real selling job for 
those radio stations that should be doing more than 
one hundred thousand dollars per year in national 
spot business and are not doing it today. If you are 
the owner or manager of one of these stations let us 
show you our plan of operation. 



c^fcta^ny )), 




RADIO STATION REPRESENTATIVE 

11 West 42nd Street, New York 18, New York LOngacre 3 
NEW YORK • CHICAGO • LOS ANGELES • SAN FRANCISC 



344 




* Radio Station * 
Representatives 



ADVERTISING TIME SALES CO. 

Dallas — 507 Texas Bank Bldg., Irl W. Brown, Manager Central 9026 

New York— 60 East 42nd St., Lowell W. Brown, Manager MUrray Hill 6-1788 

Chicago — 360 N. Michigan Ave., John Alexander, Manager Franklin 5241 

St. Louis — 915 Olive St., Fred J. Wright, Manager Chestnut 1965 

JAMES L. ALEXANDER 

Toronto — Concourse Bldg., James L. Alexander, Manager Adelaide 9594 

Montreal — Drummond Bldg., Emil Genest, Manager .Harbour 6448 

Stations— CKPC, Brantford, Ont.; CFJM, Brockville, Ont.; CKFI, Fort 
Frances, Ont.; CKDO, Oshawa, Ont.; CJIC, Sauk Ste. Marie, Ont.; CHUM, 
Toronto, Ont.; CKNX, Wingham, Ont.; CHLP, Montreal, Que.; CJFX, 
Antigonish, N. S.; CFAB, Windsor, N. S.; CJCJ, Calgary, Alberta. 

ALL-CANADA RADIO FACILITIES LIMITED 

Calgary — Southam Bldg M 7691 

H. R. Carson, President-Mgr.-Dir.; A. R. Gibson, Secretary-Treasurer. 

Montreal — Dominion Square Bldg., B. Hall Lancaster 6400 

Toronto — Victory Bldg., G. F. Herbert Elgin 2464 

Winnipeg — Electric Railway Chambers, P. H. Gayner 96-861 

Vancouver— 198 W. Hastings St., J. E. Baldwin .Marine 9542 

Stations— -CJVI, Victoria, B. C; CKWX, Vancouver, B. C; CKPG, Prince 
George, B. C; CHWK, Chilliwack, B. C; CFJC, Kamloops, B. C; CKOV, 
Kelowna, B. C; CJAT, Trail, B. C; CFGP, Grande Prairie, Aha.; CJCA, 
Edmonton, Alta.; CFAC, Calgary, Alta.; CJOC, Lethbridge, Alta.; CHAT, 
Medicine Hat, Alta.; CKBI, Prince Albert, Sask; CHAB, Moose Jaw, Sask.; 
CKRM, Regina, Sask.; CKCK, Regina, Sask.; CKRC, Winnipeg, Man.; 
CKSO, Sudbury, Ont.; CJCS, Stratford, Ont.; CKOC, Hamilton, Ont.; 
CFRB, Toronto, Ont.; CFCF, Montreal, P. Q.; CHNC, New Carlisle, P. Q.; 
CKNB, Campbellton, N. B.; CFNB, Fredericton, N. B.; CFBC, St. John, 
N. B.; CFCY, Charlottetown, P. E. I.; CJLS, Yarmouth, N. S.; CHNS, Hali- 
fax, N. S.; CJCB, Sydney, N. S,; VONF, St. John's, Nfld. 

AMERICAN BROADCASTINNG COMPANY, INC. 

(National Spot Sales Division 
New York City— 33 W. 42nd St., Wisconsin 7-1737 

Ralph E. Dennis, Manager; John W. Brooke, Eastern Sales Mgr. 

Chicago — 20 N. Wacker Drive, Roy McLaughlin, Manager Delaware 1900 

Hollywood— '1440 N. Highland Ave., Amos Baron, Manager Hillside 8231 

Detroit— 1110 Stroh Bldg., Jack Donohue, Manager. Cherry 8321 

San Francisco — 155 Montgomery St., Kirk Torney, Manager Exbrook 6544 

Pittsburgh— 1820 Oliver Bldg., Kent Patterson, Manager Atlantic 8129 

Stations— KGO, San Francisco, Calif.; KECA, Los Angeles, Calif.; WMAL, 

Washington, D. G; WENR, Chicago, 111.; WXYZ, Detroit, Mich.; WJZ, 

New York, N. Y.; American Pacific Network. 

ASSOCIATED BROADCASTING CO., LTD. 

Montreal — Dominion Square Bldg Belair 3325 

M. Maxwell, President; M. Feldman, Vice-President; F. Maxwell, Secretary- 
Treasurer; R. J. Meyer, Sales Director; S. Vineberg, Program Director; J. O. 
Denis, French Director; J. Feldman, Recording Department; R. O. Stevenson, 
Manager of Syndicated Transcription Department. 

Toronto— 199 Bay St Adelaide 3248 

M. R. Raymond, Mgr., K. H. Gregory, Sales Mgr. 

145 



Joseph Hershey McGillvra, Inc. 

Advertising Representatives for Radio Stations 



ESTABLISHED 193 



The McGillvra selling formula of personal calls on 
prospects — aggressive mail follow-ups — and 
close selling cooperation with the station has brought 
enviable sales results for the broadcasters we 
represent. We can quote spot sales increase figures 
in markets varying from small to major for estab- 
lished network affiliates, independent outlets, and 
stations new to the air waves. 



Write us for our success story on stations and 
markets parallel to yours. 

Joseph Hershey McGillvra, Inc. 

366 Madison Avenue New York 17, N. Y. 

MUrray Hill 2-8755 

CHICAGO LOS ANGELES SAN FRANCISCO 



146 



• • • STATION REPRESENTATIVES • • • 

AVERY-KNODEL, INC. 

New York 17—565 Fifth Ave PLaza 3-2622 

Lewis H. Avery, President; J. W. Knodel, Executive V.P.; B. P. Timothy, 
Secty.; Arthur H. McCoy, Treas.; David H. Sandeberg, Director. 

Chicago 1 — 333 N. Michigan Ave Andover 4710 

J. W. Knodel. 

San Francisco — 544 Market St .Douglas 5873 

D. H. Sandeberg. 

Los Angeles— 315 W. Ninth St Trucker 2095 

Norman E. Noyes. 

Stations— WGAC, Augusta; KERO, Bakersfield; WKBW, Buffalo; WHAN, 
Charleston; WJJD, Chicago; WSAI, Cincinnati; KDAL, Duluth; KFRE, 
Fresno; KILO, Grand Forks; WJEF, Grand Rapids; WFBC, Greenville; 
KULA, Honolulu; KHON, Honolulu; WKZO, Kalamazoo; WDGY, Minne- 
apolis-St. Paul; KLO, Ogden; WPOR, Portland, Maine; KOIN, Portland, 
Oregon; WHBF, Rock Island, 111. (Quad Cities); KROY, Sacramento; KALL, 
Salt Lake City; WDAR, Savannah; KJR, Seattle; KMA, Shenandoah; KXEL, 
Waterloo; The Intermountain Network; The Intercollegiate Broadcasting 
System. 

BERTHA BANNAN 

(New England Representative*) 

Boston — 80 Boylston St., Bertha Bannan, Owner; Gertrude Sane, Sales Hubard 4370-4419 

Stations— WLBZ, Bangor, Me.; WCSH, Portland, Me.; WRDO, Augusta, 
Me.; WHAI, Greenfield, Mass.; WHYN, Holyoke, Mass.; WBRK, Pittsfield, 
Mass.; WSPR, Springfield, Mass.; WTAG, Worcester, Mass.; WKNE, Keene, 
N. H.; WLNH, Laconia, N. H.; WFEA, Manchester, N. H.; WHEB, Ports- 
mouth, N. H.; WHN, New York, N. Y.; WCAU, Philadelphia, Pa.; WJAR, 
Providence, R. I.; WDEV, Waterbury, Vt.; WCOU, Lewiston, Maine; 
WATR, Waterbury, Conn.; WNAB, Bridgeport, Conn.; WSRR, Stamford, 
Conn.; WKNB, New Britain, Conn. 

"Stations represented on a regional basis in New England only. 

WALTER BIDDICK COMPANY 

Los Angeles — 568 Chamber of Commerce Bldg. (24) Richmond 6184 

G. M. Biddick, President; M. Cornell, Vice-President; George Link, 

Salesman. 

Stations— KIEV, Glendale, Calif.; KFOX, Long Beach, Calif.; KLS, Oakland, 

Calif.; KHUB, Watsonville, Calif.; WJJD, Chicago, 111.; WIBW, Topeka, 

Kans.; WIBX, Utica, N. Y.; KSRO, Santa Rosa, Calif.; WIND, Gary, Ind.; 

KFAD, Nampa, Idaho; KCKN, Kansas City, Mo. 

JOHN BLAIR & COMPANY 

Chicago — 520 N. Michigan Ave Superior 8659 

John P. Blair, President; Gale Blocki, Jr., Vice-President; Paul Ray; Charles 
Dilcher, Ward Ingrim, Wells H. Barnett, Jr. 

E. Schuyler Ensell; Robert Eastman; Richard Gerken. , 

Richard D. Buckley, Vice-President; William Weldon; Robert Hill Boiling; 

New York City — 341 Madison Avenue Murray Hill 9-6084 

Los Angeles — 6331 Hollywood Blvd., Carleton E. Coveny; Holly Moyer Granite 6103 

San Francisco — 608 Russ Building, Lindsey Spight, Vice-President Douglas 3188 

St. Louis — 1148 Paul Brown Building, J. Chris Hetherington Chestnut 5688 

Detroit— 1114 Brook Building, Charles M. Adell Randolph 5257 

Stations— WFBR, Baltimore, Md.; WNBF, Binghamton, N. Y.; KFYR, Bis- 
mark, N. D.; KIDO, Boise, la.; WHDH, Boston, Mass.; WLS, Chicago, 111.; 
KFRU, Columbia, Mo.; WBNS, Columbus, O.; KFEL, Denver, Colo.; KIEM, 
Eureka, CaL; WMMN, Fairmont, W. Va.; KFRE, Fresno, Cal.; WHP, Harris- 
burg, Pa.; KTRH, Houston, Texas; WIBC, Indianapolis, Ind.; WROL, Knox- 
ville, Tenn.; KHJ, Los Angeles, CaL; WLOL, Minneapolis, St. Paul; WDSU, 
New Orleans, La.; WNEW, New York, N. Y.; KODY, North Platte, Neb.; 

147 



% fttftf wee y&m 

We have proved that Aggressive 
Activity brings results • . . 

On January 1, 1946, our newly formed organiza- 
tion represented just three radio stations. 

Today that list includes many outstanding stations 
located in important markets throughout the United 
States as well as a rapidly growing regional network. 
Here they are: 



EAST CENTRAL 
WKBW Buffalo, N. Y. 
WSAI Cincinnati, Ohio 
WJEF Grand Rapids 
WKZO Kalamazoo, Mich. 
WPOR Portland, Maine 

WEST CENTRAL 

WJJD Chicago, III. 
KDAL Duluth, Minn. 
KILO Grand Forks, N. D. 
WDGY Minneapolis- 

St. Paul 
WHBF Rock Island, III.— 

Quad Cities 
KMA Shenandoah, la. 
KXEL Waterloo, Iowa 

INTERCOLLEGIATE 



SOUTHEAST 

WGAC Augusta, Ga. 
WHAN Charleston, S. C. 
WFBC Greenville, S. C. 
WDAR Savannah, Ga. 

ROCKY MOUNTAIN 

KALL Salt Lake City 
KLO Ogden, Utah 

INTERMOUNTAIN NETWORK 

WEST COAST 

KERO Bakersfield, Calif. 
KFRE Fresno, Calif. 
KOIN Portland, Oregon 
KROY Sacramento, Calif. 
KJR Seattle, Wash. 

KVPO Honolulu, Hawaii 
BROADCASTING SYSTEM 



A year ago we said, "It is our aim and objective ... to 
bring the business of station representation out of the doldrums of 
passivity into the realm of aggressive activity." We believe we are 
accomplishing this aim for the stations we represent. "Aggressive 
activity" has paid dividends and we believe it will continue to pay 
dividends for these important properties. 

We will continue, in 1947 and the years to come, to give 
radio stations, advertising agencies and advertisers alike, service 
geared to the ever-increasing competitive situation. 



i/^dEf£ 



i 



»sc. 



STATION REPRESENTATIVES 



WOW, Omaha, Neb.; KOY, Phoenix, Ariz.; KALE, Portland, Ore.; WMBG 
Richmond, Va.; KXOK, St. Louis, Mo.; KDYL, Salt Lake City, Utah; KFXM 
San Bernardino, Cal.; KGB, San Diego, Cal.; KFRC, San Francisco, Cal. 
KDB, Santa Barbara, Cal.; WGBI, Scranton, Pa..; KGDM, Stockton, Cal. 
KOL, Seattle, Wash.; WWVA, Wheeling, W. Va.; WHIZ, Zanesville, O. 
KGMB, Honolulu, Hawaii; WJAX, Jacksonville, Fla.; WQAM, Miami, Fla. 
WDBO, Orlando, Fla.; WFLA, Tampa, Fla.; Don Lee Broadcasting System 
(MBS) Arizona Network. 

THE BOLLING CO. INC. 

New York — 480 Lexington Avenue PLaza 9-8 1 50 

George H. Boiling; Robert H. Boiling; E. Schuyler Ensell. 
Chicago — 360 No. Michigan Avenue DEarborn 5-2777 

Station— WNBF, Binghamton, N. Y. 

D. L. BOUFFORD 

Toronto— 112 Yonge St., 1 AD. 7468 

Stations — CKCH, Hull, Quebec. 

THE BRANHAM COMPANY 

New York— 230 Park Avenue Murray Hill 6-1860 

M. H. Long, President; Joseph F. Timlin, Vice-President, N. Y., Manager 
of radio department. 

Chicago — 360 N. Michigan Avenue Central 5726 

John Petrie, Chairman of the Board, Chicago; C. B. Peterson, Vice-Presi- 
dent, Chicago; Manager radio department. 

Detroit — General Motors Bldg., Harry Anderson Trinity 1-0440 

Dallas — First National Bank Bldg., J. S. McCauley Central 8569 

Atlanta— Rhodes Haverty Bldg., J. B. Keough Walnut 4851 

St. Louis — Arcade Bldg., J. E. Nicholson Chestnut 6192 

Kansas City — Board of Trade Bldg., G. F. Dillon Harrison 1023 

San Francisco — 5 Third St., George D. Close Garfield 6740 

Los Angeles— George D. Close, Inc., L. A., 448 S. Hill St., Chet Doyle, L.A. .Michigan 1269 

Charlotte, N. C. — 612 Commercial National Bank Bldg., H. L. Ralls Charlotte 8839 

Memphis — 1018 Sterick Bldg., Sidney L. Nichols, Memphis Memphis 8-2344 

Stations— WL AY, Muscle Shoals, Ala.; WMOB, Mobile, Ala.; KTHS, Hot 
Springs, Ark.; KFMB, San Diego, Calif.; KWKH, Shreveport, La.; WCPO, 
Cincinnati, O.; WTJS, Jackson, Tenn.; WNOX, Knoxville, Tenn.; WMC, 
Memphis, Tenn.; KRIC, Beaumont, Texas; KWBU, Corpus Christi, Texas; 
KRLD, Dallas, Texas; WCHS, Charleston, West Va.; WBLK, Clarksburg, 
West Va.; WSAZ, Huntington, West Va.; WPAR, Parkersburg, West Va. 

BROADCAST SALES CO. 

New York City— 280 Madison Ave MUrray Hill 7-7422 

Peggy Stone, Manager; Thomas Stone, Asst. 

Chicago — 360 N. Michigan Ave., George Roesier Randolph 9034 

Hollywood — 6362 Hollywood Blvd., Homer Griffith Granite 6113 

San Francisco — 681 Market St., David Williamson Douglas 4475 

Stations— **WJIM, Lansing, Michigan; **WINN, Louisville, Kentucky; 
**WMAN, Mansfield, Ohio; **WMRN, Marion, Ohio; **WMPS, Mem- 
phis, Tennessee; New England Cupboard on *WNAC, Boston, Mass. 
** American Affiliate. ^Mutual Affiliate. 

HOWARD C. BROWN COMPANY 

Hollywood — 6404 Sunset Blvd Hollywood 6045 

H. C. Brown, In Charge; Helen V. Brown, Office Manager* 

Wellington, New Zealand— -P. O. Box 1359, B. T. Sheil 

Johannesburg, South Africa — P. O. Box 7065, Charles Berman 

Sydney, Australia— G.P.O. Box 6199, C. MacArthur 

Stations — 3XY, Melbourne, Australia; Efftee Network, Australia; XORA, 

Shanghai, China. 

149 



THE PAN AMERICAN MARKET 



Your neighbors throughout the Americas are con- 
stantly increasing their purchases of U. S, products. 

Wise advertisers are using the great Pan American 
radio stations to reach this huge buying audience. 

Let us tell you how you can get your share of this 
rich fertile market. 



Representatives for radio stations in 



Alaska 


Dominican Republic 


Mexico 


Argentina 


Dutch Guiana 


Nicaragua 


Bolivia 


Ecuador 


Newfoundland 


British Guiana 


El Salvador 


Panama 


Chile 


Guatemala 


Paraguay 


China 


Haiti 


Peru 


Colombia 


Hawaii 


Puerto Rico 


Costa Rica 


Honduras 


South Africa 


Cuba 


Iceland 
Venezuela 


Uruguay 



Pan American Broadcasting Co. 



330 Madison Avenue 



New York (17), N. Y. 



In Chicago . . . Fred Jones. 228 No. Lasalle St. 

In Hollywood . . . Homer Griffith, 6123 Selma Ave. 

In Dallas . . . Walter S. Kine, 711 Construction Bldg. 

In San Francisco . . . H. Wells, C81 Market St. 



150 



STATION REPRESENTATIVES 



• • • 



BURN-SMITH COMPANY, INC. 

Chicago 1 — 307 N. Michigan Ave Central 4437 

John A. Toothill, President & General Manager. 

New York 18—19 W. 44th St MUrray Hill 2-3124 

C. Stanley Bailey, V-P. & Eastern Manager. 

Los Angeles 15 — 568 Chamber of Commerce Bldg., Walter Biddick, Mgr. . .Richmond 6184 
Stations— KFOX, Long Beach, Calif.; WRUF, Gainesville, Fla.; WLOF, 
Orlando, Fla.; WALB, Albany, Ga.; WSUA, Bloomington, Ind.; WTRC, Elk- 
hart, Ind.; KVFD, Fort Dodge, Iowa; KCBC, Des Moines, Iowa; WHAL, 
Greenfield, Mass.; WLBJ, Bowling Green, Ky.; WHLN, Harlan, Ky.; WOMI, 
Owensboro, Ky.; WPAG, Ann Arfcor, Mich.; WELL, Battle Creek, Mich.; 
WJLB, Detroit, Mich.; WLOU, Detroit, Mich. (FM); WFDF, Flint, Mich.; 
WCMA, Corinth, Miss; WISE, Asheville, N. C; WCNC, Eli2abeth City, 
N. C; WHHT, Durham, N. C; WGBG, Greensboro, N. C; WMFR, High 
Point, N. C; WFTC, Kinston, N. C; WCBT, Roanoke Raoids, N. C; WSTP, 
Salisbury, N. C; WMFD, Wilmington, N. C; WCMW, Canton, Ohio; KWJJ, 
Portland, Oreg.; WMRF, Lewistown, Pa.; WBAX, Wilkes-Barre, Pa.; WOPI, 
Bristol, Tenn.-Va.; WKPT, Kingsport, Tenn.; WFVA, Fredericksburg, Va.; 
WGH, Norfolk-Newport News, Va.; WNVA, Norton, Va.; WSSV, Peters- 
burg, Va.; WJLS, Beckley, W. Va.; WEPM, Martinsburg, W. Va.; WMRC, 
Greenville, S. C; WIBU, Madison-Poynette, Wis.; The Wisconsin Network; 
WJSW, Altoona, Pa.; WKBZ, Muskegon, Mich.; WKLA, Ludington, Mich.; 
WWXL, Peoria, 111. 

CANADIAN BROADCASTING CORPORATION 

Toronto — 354 Jarvis Street Midway 5481 

E. A. Weir, Commercial Manager; W. E. Powell, Asst. Commercial Mgr. 

Montreal — 1231 St. Catherine Street, West Plateau 7161 

Omer Renaud, Commercial Manager — Quebec Division. 
Stations— CBA, Sackville, N. B.; CBH, Halifax, N. S.; CBM, Montreal, Que.; 
CBF, Montreal, Que.; CBJ, Chicoutimi, Que.; CBV, Quebec City, Que.; CBL, 
Toronto, Ont.; CJBC, Toronto, Ont.; CBO, Ottawa, Ont. CBK, Watrous, 
Sask.; CBR, Vancouver, B. C. 

CAPPER PUBLICATIONS, INC. 

Topeka— 1035 Topeka Blvd., Topeka 3-2377 

Ben Ludy, General Manager; Edna Hann, Ass't; Kathryn Young. 

New York City — 420 Lexington Avenue Mohawk 4-3280 

William L. McKee. 

Chicago — 180 N. Michigan Avenue, Tom L. Greene, .Central 5977 

Kansas City, Mo. — 300 Waltower Bldg., Joseph H. Story, Jr Victor 3864 

San Francisco — 1207 Russ Bldg., Fred Jameson, Kenneth Morris Douglas 5220 

Stations— KCKN, Kansas City, Mo.; WIBW, Topeka, Kans. 

THOMAS F. CLARK CO., INC. 

New York— 205 East 42nd St MUrray Hill 4-6317 

Thomas F. Clark, President; Miss Mary Dempsey, Manager. 

Chicago— 35 East Wacker Drive Central 1112 

C. J, Anderson, Manager. 

Stations— WJRD, Tuscaloosa, Ala.; KIUP, Durango, Col.; KFKA, Greeley, 
Col.; KOKO, La Junta, Col.; KGEK, Sterling, Col.; WIRA, Fort Pierce, 
Fla.; WRHP, Tallahassee, Fla.; WMOG, Brunswick, Ga.; WMJM, Cordele, 
Ga., WLAG, La Grange, Ga.; WMGA, Moultrie, Ga.; WRLC, Toccoa, Ga.; 
WFRP, Savannah, Ga.; WCAZ, Carthage, 111.; WSNJ, Bridgeton, N. J.; 
WMBO, Auburn, N. Y.; WNBZ, Saranac, N. Y.; WWRL, Woodside, N. Y.; 
WEGO, Concord, N. C; WBUY, Lexington, N. C; WENC, Whiteville, N. 
C; KWIL, Albany, Ore.; KMED, Medford, Ore.; KGFL, Roswell, New Mex- 
ico; KTNM, Tucumcari, New Mexico; KOCA, Kilgore, Texas; KPLT, Paris, 
Texas; KIUN, Pecos, Texas. 

151 



B. FRANK COOK 

(Southeastern Representative* ) 

Atlanta, Ga.—\ 104-22 Marietta St. Bldg Walnut 1231 

Stations— WALB, Albany, Ga.; WFBC, Greenville, S. G 
* Stations represented on a regional basis only. 

COX & TANZ 

Philadelphia — Drexel Building Lombard 3-1720 

E. R. Tanz 

New York — A. P. Cox, Executive in Charge, 285 Madison Avenue LExington 2-2450 

Chicago — 228 N. La Salle Street, J. C. Cox, Jr., Executive in Charge Franklin 2095 

Stations— KELD, El Dorado, Ark.; KFFA, Helena, Ark.; WBLJ, Dalton, Ga.; 
WGNC, Gastonia, N. C; WKPA, New Kensington, Pa.; WKOK, Sunbury, 
Pa.; WOLS, Florence, S. C; WFIG, Sumter, S. C; WJZM, Clarksville, 
Tenn.; KNEL, Brady, Texas; WCHV, Charlottesville, Va.; KIUL, Garden 
City, Kansas; KGFX, Pierre, S. D.; KRBA, Lufkin, Texas; KHAS, Hastings, 
Neb.; WAGM, Presque Isle, Me.; WMLT, Dublin, Ga.; WSGC, Elberton, Ga. 

CLARK-WANDLESS CO. 

New York City— 205 East 42nd St MUrray Hill 7-6958 

MUrray Hill 4-6317-1910 
Thomas F. Clark, H. G. Wandless, Owners; S. A. Mann, Chg. Sales Pro- 
motion; Linda Efidi, Asst. Sales Promotion. 

Chicago — 35 East Wacker Drive, C. J. Anderson .Cen 1112 

Stations — ARGENTINA: LR3, LRY, and LRY1, "Radio Belgrano," Buenos 
Aires; And the Belgrano Network, "Primera Cadena Argentina de Broad- 
castings," which, in addition to "Radio Belgrano," includes: LT8, "Radio 
Rosario," Rosario; LRR and LRR1, "Radio Ovidio Lagos," Rosario; LV2, 
"Radio Central," Cordoba; LV10, "Radio de Cuyo," Mendoza; LV12, "Radio 
Aconquija," Tucman; LU2, "Radio Bahia Blanca," Bahia Blanca; LV1, 
"Radio Colon," San Juan; LV11, "Radio del Norte," Santiago del Estero; 
LT14, "Radio G. Urquiza," Parana; LT7, "Radio Provineia," Corrientes; 
LT15, "Radio Concordia," Concordia; LV4, "Radio San Rafael," San Rafael; 




152 



• • • STATION REPRESENTATIVES • • • 

LV13, "Radio San Luis," San Luis; LV14, "Radio La Rioja," La Rioja; LV9, 
"Radio Provincia," Salta; ZP5 and ZPA5, "Radio Encarnacion," Encarnacion, 
(Paraguay). COLOMBIA: HJCB and HJCD, "Emisora Nueva Granada," 
Bogota. COSTA RICA: TILS, "Radio Para Ti," San Jose. CUBA: The 
RHC-Cadena Azul network of the following stations: CMCY and COCY, 
Habana; CMHI and COHI, Santa Clara; CMAN, Pinar del Rio; CMJN, 
Camaguey; CMKV, Holguin; CMKN, Santiago. ECUADOR: HC2AN and 
HC2DC, "Radiodifusora Cenit," Guayaquil. PANAMA: HOA, HOB, and 
HP5G, "Radio Panamericana," Panama City. PERU: OAX4F and OAX4H, 
"Radio Mundial," Lima. URUGUAY: CX14 and CXA19, "Radio El 
Espectador," Montevideo; CXI 8, "Radio Libertad-Sport," Montevideo; And 
the Espectador network, "Cadena Uruguaya de Radiodifusion," which, in 
addition to "Radio Espectador," includes: CW1, "Radio Popular," Colonia; 
CW19, "Difusora Rochense," Rocha; CW23, "Radio Cultural," Salto; CW33, 
"Radio Florida," Florida; CW35, "Radio Paysandu," Paysandu; CW43, 
"Radio Lavalleja," Minas; CW45, "Difusora Treinta y Tres," Treinta y Tres; 
CW46A, "Difusora Zorrilla de San Martin," Tacuarembo; CW47A, "Radio 
Welcome," San Jose. 

HARRY E. CUMMINGS 
(Southeastern Representative*) 

Jacksonville, Fla. — 1306 Barnett National Bank Bldg .Jacksonville 3-0381 

Stations— W] AX, Jacksonville, Fla.; WIOD, Miami, Fla.; WFLA, Tampa, 
Fla.; WDBO, Orlando, Fla.; Daniel Boone Network (WOPI, Bristol, Tenn.- 
Va.; WKPT, Kingsport, Tenn.; WISE, Asheville, N. C); WHIO, Dayton, 
Ohio; WROL, Knoxville, Tenn. 
•Stations represented on a regional basis in Southeastern United States only. 

FORJOE & COMPANY 

New York— 19 W. 44th St., . . VAnderbilt 6-5080 

Joseph Bloom, President; Jack Koste, Sales Mgr. 

Chicago — 360 N. Michigan Ave., Zang Golobe, Rep., State 5587 

Philadelphia — 1301 Widener Bldg., Charles Stahl, Rep.. Rittenhouse 9698 

Race 2050 

Pittsburgh — Keystone Hotel, Thomas B. Price, Rep., Grant 5200 

Los Angeles — 403 W. 8th St., Larry Krasner, Rep Vandike 9885 

San Francisco — 429 Russ Building, Miss Maude Ralph Douglas 8587 

Washington, D. C— 1000 Connecticut Ave., Ben Strouse, Rep Nat. 7203 

Stations— KARV, Mesa, Ariz.; KWKW, Los Angeles, Cal.; KKIN, Visalia, 
Cal.; WWDC, Washington, D. C; WSBC, Chicago, 111.; WFAU, Augusta, 
Me.; WCOU, Lewiston, Me.; WJOR, Bangor, Me.; *WORL, Boston, Mass.; 
WBBC, Flint, Mich.; **WJBK, Detroit, Mich.; **WIBM, Jackson, Mich.; 
WMIN, Minneapolis-St. Paul, Minn.; KXLW, St. Louis, Mo.; KDRO, 
Sedalia, Mo.; WBNX, New York, N. Y.; WRRZ, Clinton, N. C; WRRF, 
Washington, N. C; WKAP, Allentown, Pa.;WISR, Butler, Pa.; WCHA, Cham- 
bersburg, Pa.; WLAN, Lancaster, Pa.; WNAR, Norristown, Pa.; WDAS, 
Philadelphia, Pa.; WWSW, Pittsburgh, Pa.; WHWL, Wilkes-Barre, Pa.; 
WAND, Anderson, S. C; WHHM, Memphis, Tenn.; KVET, Austin, Tex.; 
KONO, San Antonio, Tex.; WLOW, Norfolk, Va.; WBRW, Welch, W. Va.; 
CKNW, New Westminster, B. C. 
* Except in New York. ** Except in Chicago. 

FREEMANTLE OVERSEAS RADIO LTD. 

New York — 660 Madison Avenue BUtterfield 8-8505 

Stations — Radio Andorra (Andorra); Radio Africa (Tangier, Morocco); 
HJDK-KJDE, Medellin, Colombia. ITALIAN NETWORKS, Blue Network 
(Italy); Milano 1 (Milan); Torino 1 (Turin); Genova 1 (Genoa); Bologna 11 
(Bologan); Venezia (Venice); Verona (Verona); Padova (Padua); Bolzano 
(Bolzano); Firenze 1 (Florence); Roma 11 (Rome); Napoli 11 (Naples) and 
Bari 11 (Bari). Red Network: Roma 1 (Rome); Bari 1 (Bari); Napoli 1 
(Naples); Firenze 11 (Florence); Catania (Catania); Palermo (Palermo); 
San Remo (San Remo); Torino 11 (Turin); Genova 11 (Genoa); Milano 11 
(Milan); Bologna 1 (Bologna); Ancona (Ancona); Messina (Messina) and 
Cagliari (Sardegna) (Independent). 

153 



FREE & PETERS, INC. 

New York — 444 Madison Avenue Plaza 5-4130 

H. Preston Peters, President; C. Terence Clyne, Vice-President; Jones Scovern, 
Vice-President; A. J. Barry, Jr., Ewart M. Bain, Charles V. Dresser, Frank 
Fitzpatrick, Robert J. McNamara, John H. Reed, Jr. 

Chicago — 180 North Michigan Avenue Franklin 6373 

Russel Woodward, Executive Vice-President; John A. Cory, Vice-President; 
Lloyd Griffin, Vice-President; Ray Neihengen, Joseph W. Evans. 

Detroit — 645 Griswold Street, William W. Bryan, Manager Cadillac 4255 

Atlanta — 322 Palmer Building, James M. Wade, Manager Main 5667 

Hollywood— 6331 Hollywood Blvd Hollywood 2151 

James L. Free, Chairman; Hal W. Hoag, Manager. 

San Francisco — 58 Sutter Street, A. Leo Bowman, Manager Sutter 4353 

Stations— KOB, Albuquerque, N. M.; WCBM, Baltimore, Md.; KFDM, Beau- 
mont, Tex.; KDSH, Boise, Idaho; WMCA, N. Y., N. Y.; KFAB, Omaha, Neb.; 
KEX, Portland, Ore.; WGR, Buffalo, N. Y.; WCSC, Charleston, S. C; 
WCKY, Cincinnati, Ohio; WIS, Columbia, S. C; KRIS, Corpus Christi, 
Tex.; WOC, Davenport, Iowa; WHO, Des Moines, Iowa; WDSM, Duluth- 
Superior, Wise; WDAY, Fargo, N. D.; KXYZ, Houston, Tex.; WISH, 
Indianapolis, Ind.; KMBC, Kansas City, Mo.; WAVE, Louisville, Ky.; 
WTCN, Minneapolis-St. Paul, Minn.; KOMA, Oklahoma City, Okla.; 
WMBD-WDZ, Peoria-Tuscola, 111.; WPTF, Raleigh, N. C; WDBJ, Roanoke, 
Va.; KSDJ, San Diego, Calif.; KSD, St. Louis, Mo.; KIRO, Seattle, Wash.; 
WFBL, Syracuse, N. Y.; KTUL, Tulsa, Okla.; WBAP, Fort Worth, Tex. 

ROMIG C. FULLER & ASSOCIATES 

(Northwest Representative*) 

Seattle — 2939 Fourth Ave., South Main 0110 

^Stations represented on a regional basis only. 

W. S. GRANT COMPANY, INC. 

San Francisco — Room 313, Central Tower Bldg. Exbrook 6685 

703 Market St., W. S. Grant, General Mgr., Jack Q. Hall, Mgr., San Fran- 
cisco Office, Frances Weyer, Secretary. 

Los Angeles— 412 W. 6th St.,. David S. Ballou, Manager Vandick 6314 

New York — 33 West 42nd St., Bernard Howard, Manager BRyant 9-1374 

Chicago — 180 N. Michigan Ave., Frank Back, Manager ...Dearborn 7869 

Stations— WLAR, Athens, Tenn.; KBKR, Baker, Oregon; KPMC, Bakers- 
field, Calif.; KHSL, Chico, Calif.; KUGN, Eugene, Oregon; KUIN, Grants 
Pass, Ore.; KFJI, Klamath Falls, Ore.; KLBM, La Grande, Oregon; KMYC, 
Marysville, Calif.; KYOS, Merced, Calif.; KTRB, Modesto, Calif.; KSRV, 
Ontario, Ore.; KCMJ, Palm Springs, Calif.; KPRL, Paso Robles, Calif.; 
KVCV, Redding, Calif.; KATO, Reno, Nevada; KSJO, San Jose, Calif.; 
KVEC, San Luis Obispo, Cal.; KVOE, Santa Ana, Calif.; KSRO, Santa Rosa, 
Calif.; KTKC, Visalia, Calif.; KWWB, Walla Walla, Wash.; KHUB, Wat- 
sonville, Calif.; KTYW, Yakima, Wash. 

HOMER GRIFFITH CO., INC. 

Hollywood 28—6123 Selma. HOllywood 6281 

Homer Griffith, Pres. & Mgr.; David A. Williamson, V.-P. & Gen. Sales 
Mgr.; Gladys Macrery, Auditor & Traffic Mgr. 

New York City— 500 Fifth Ave MUrray Hill 6-4080 

John Livingston, V.-P. & Eastern Div. Mgr. 

Chicago — 612 N. Michigan Ave., Al Halus, V.-P. & Central Div. Mgr Superior 8177 

Dallas — 611 Construction Bldg Riverside 2675 

Walter Kline, V.-P. & Mid-South Divv. Mgr. 

San Francisco — 681 Market St Douglas 4475 

H. G. "Hi" Wells, Northwest Div. Mgr. 

Stations— KLOK, Phoenix, Ariz.; KCVR, Lodi, Calif.; KAFY, Bakersfield, 
Calif.; KLX, Oakland, Calif.; KLOK, San Jose, Calif.; KSMA, Santa Maria, 
Calif.; KCOK, Tulare, Calif.; KIUP, Durango, Colo.; KFXJ, Grand Junction, 
Colo.; KGEM, Boise, Idaho; KBIO, Burley, Idaho; KRIC, Lewiston, Idaho; 
KEIO, Pocatello, Idaho; *— Idaho Falls, Idaho; KLIX, Twin Falls, Idaho; 
KFNF, Shenandoah, Iowa; KWHK, Hutchinson, Kans.; WINN, Louisville, 

154 



• • • 



STATION REPRESENTATIVES 



Ky.; KBMY, Billings, Montana; KGEZ, Kalispell, Montana; KGFW, Kear- 
ney, Neb.; KENO, Las Vegas, Nev.; KOAT, Albuquerque, N. M.; KGAK, 
Gallup, New Mex.; KFUN, Las Vegas, New Mex.; KTRC, Santa Fe, N. M.; 
WFIN, Findlay, O.; KWIL, Albany, Ore.; KBND, Bend, Ore.; KOOS, Coos 
Bay, Ore.; KODL, The Dalles, Ore.; KORE, Eugene, Ore.; GFLW, Kalmuth 
Falls, Ore.; KRNR, Roseburg, Ore.; KSLM, Salem, Ore.; WKOK, Sunbury, 
Pennsylvania; KIUN, Pecos, Texas; KNAK, Salt Lake City, Utah; KXRO, 
Aberdeen, Wash.; KVOS, Bellingham, Wash.; KELA, Centralia, Wash.; 
KWLK, Longview, Wash.; KGY, Olympia, Wash.; KVAN, Vancouver, 
Wash.; KUJ, Walla Walla, Wash.; KPQ, Wenatchee, Wash.; KBLF, Red 
Bluff, Calif.; Alaska Network: KINY, Juneau; KTKN, Ketchikan, KFQD, 
Anchorage; Pan American Broadcasting Company; Pacific Coast Representa- 
tive; Radio Advertising Co. (Pacific Coast rep.). 

* call letters not assigned. 

MELCHOR GUZMAN COMPANY, INC. 

(Latin American Representative) 

New York — 45 Rockefeller Plaza, (20) Circle 7-0624 

Melchor Guzman, President; A. M. Martinez, Vice-President. 

ARTHUR H. HAGG & ASSOCIATES, INC. 

Chicago — 360 N. Michigan Ave, Arthur H. Hagg, Pres Central 7553 

New York — 366 Madison Ave., P. A. Broderick MUrray Hill 2-8865 

Omaha— 320 S. 27th St., H. W. Harvey Jackson 2620 

Denver — 509 Mercantile Bldg., R. L. Bowers Tabor 4523 

Kansas City 6, Mo.— 6 E. 11th St., K. W. Hagg Har. 7859 

Stations — KGNO, Dodge City, Kans. 



FORJOE & COMPANY 
N 

NATIONAL 

W— RADIO STATION— E 

REPRESENTATIVES 



s 

FORJOE OFFICES 



New York— 19 W. 44 St. 

Vanderbilt 6-5080 
Chicago — 360 No. Michigan Ave. 

State 5587 
Los Angeles— 403 W. 8 St. 

Vandike 9885 
San Francisco — 429 Russ Building 

Douglas 8587 
Philadelphia— 1301 Widener Bldg. 

Rittenhouse 9698 
Washington, D. C. — 1000 Connecticut Ave. 

National 7203 
Pittsburgh — Hotel Keystone 

Grant 5200 



For the 

best interpretive 

news . . . 



AP 



155 



HEADLEY-REED COMPANY 

New York — 405 Lexington Ave MUrray Hill 3-5470 

Frank M. Headley, President; John D. Allison, Vice-President; Pat Sulli- 
van, Frank Hays, Sterling B. Beeson, William B. Faber, Michael Renault, 
Frank W. Miller, Sr., Treasurer; Frank W. Miller, Jr., Secretary. 

Chicago — 180 N. Michigan Ave., (1) Franklin 4686 

Dwight S. Reed, Vice-President; Paul R. Weeks, John Wrath, John W. Davis. 

Detroit — 2019 Penobscot Bldg., H. V. Barrett Randolph 9615 

Los Angeles— 210 W. 7th St., H. Lindley Vandyke 1725 

Atlanta 3 — Glenn Bldg., Eli W. Sweatman, Jr Cypress 431 1 

San Francisco — 300 Montgomery St., (4), Ralph W. Mitchell, Vice-President. . .Yukon 1265 
Stations— WSGN, Birmingham, Ala.; WAGF, Dothan, Ala.; WALA, Mobile, 
Ala.; WSFA, Montgomery, Ala.; KJBS, San Francisco, Cal.; WELI, New 
Haven, Conn.; WINX, Washington, D. C; WAGA, Atlanta, Ga.; WGAC, 
Augusta, Ga.; WDAK, Columbus, Ga.; WROK, Rockford, 111.; WGL, Fort 
Wayne, Ind.; KSO, Des Moines, la.; WITH, Baltimore, Md.; WSAR, Fall 
River, Mass.; WSAM, Saginaw, Mich.; KFEQ, St. Joseph, Mo.; KMMJ, 
Grand Island, Neb.; WKNE, Keene, N. H.; WBAB, At. City, N. J.; WINR, 
Binghamton, N. Y.; WHLD, Niagara Falls, N. Y.; WKIP, Poughkeepsie, 
N. Y.; WSYR, Syracuse, N. Y.; WTRY, Troy, N. Y.; WFAS, White Plains, 
N. Y.; WSOC, Charlotte, N. C; WSJS, Winston-Salem, N. C; WJW, Cleve- 
land, O.; WCOL, Columbus, O.; WLOK, Lima, O.; WFMJ, Youngstown, O.; 
SAN, Allentown, Pa.; WFBG, Altoona, Pa.; WJAC, Johnstown, Pa.; WPEN- 
FM— WPEN, Philadelphia, Pa.; WAPO, Chattanooga, Tenn.; WLEE, Rich- 
mond. Va. 

HOMER HOGAN & CO. 

Chicago — 410 N. Michigan Ave., Homer Hogan, General Manager Whitehall 4488 

HAL HOLMAN CO. 

Chicago— 260 N. Michigan Ave. State 5262 

Hal Holman, Owner. 
New York— 551 Fifth Avenue MUrray Hill 2-7986 

Stations— WJBK, Detroit, Mich.; WIBM, Jackson, Mich. 

GEORGE P. HOLLINGBERY CO. 

Chicago— 307 N. Michigan Avenue (1) Andover 2636 

George P. Hollingbery, Owner; M. W. Harms, Jr., Frank E. McCarthy, Harry 
H. Wise, Jr., Salesmen. 

New York City — 420 Lexington Avenue (17) MUrray Hill 3-9447 

F. E. Spencer, Jr., Manager. 

Atlanta — 223 Peachtree St., Fred F. Hague, Manager Cypress 1489 

San Francisco— 300 Montgomery St. (4), R. J. Birch, Manager Douglas 4393 

Los Angeles— 411 W. Fifth St., J. V. Fisler, Manager Madison 6-3633 

Stations— W ADC, Akron, Ohio; WBCM, Bay City, Mich.; WAAF, Chicago, 

111.; WHIO, Dayton, Ohio; WWJ, Detroit, Mich.; WEBC, Duluth, Minn.; 

WEAU, Eau Claire, Wis.; KTSM, El Paso, Texas; WREN, Lawrence, Kan.; 

KOWH, Omaha, Neb.; WIP, Philadelphia, Pa.; WEEU, Reading, Pa.; 

WHAM, Rochester, N. Y.; WARM, Scranton, Pa.; KSCJ, Sioux City, la.; 

WSPA, Springfield, Mass.; KGBX, Springfield, Mo.; KVI, Seattle /Tacoma; 

KFBI, Wichita, Kan.; WATL, Atlanta, Ga.; WRDW, Augusta, Ga.; WJBO, 

Baton Rouge, La.; WTNB, Birmingham, Ala.; WTMA, Charleston, S. C; 

WRBL, Columbus, Ga.; WBIG, Greensboro, N. G; WJDX, Jackson, Miss.; 

WIOD, Miami, Fla.; WSAV, Savannah, Ga.; WSPA, Spartanburg, S. C; 

Rebel Network— WJDX, Jackson, Miss.; WFOR, Hattiesburg, Miss.; 

WAML, Laurel, Miss.; Arrowhead Network— WEBC, Duluth; WMFG, 

Hibbing; WHLB, Virginia, Minn.; WEAU, Eau Claire, Wis.; Georgia 

Broadcasting System — WRBL, Columbus, Ga.; WATL, Atlanta, Ga.; WGPC, 

Albany, Ga. 

THE KATZ AGENCY, INC. 

New York Ciy 18—500 Fifth Avenue. Wisconsin 7-8620 

G. R. Katz, Pres.; Eugene Katz, Exec. V.P.; G. W. Brett, V.P. & Sales Mgr.; 
S. L. Katz, V.P.; A. Doris, V.P.; Lowell Jackson, V.P.; M. J. Beck, Treas.; 
T» E. Kruglak, Secty. 

156 



STATION REPRESENTATIVES 



Chicago 1—307 N. Michigan Ave . Central 4006 

Gerald H. Gunst, Mgr.; David H. Decker, Lowell E. Jackson, William W. 
Joyce, Sidney L. Katz, Fiske Lochridge, Roy Miller. 

Detroit 2 — General Motors Bldg Trinity 2-7685 

Ralph Bateman, Mgr.; Arthur J. Underwood, Jr. 

Kansas City 6 — Bryant Bldg Victor 7095 

Thomas Flanagan, Mgr. 

Atlanta 3—22 Marietta St. Bldg Walnut 4795 

Fred M. Bell, Mgr.; Marvin Smith. 

Dallas 1— Republic Bank Bldg Central 7936 

Frank Brimm, Mgr. 

San Francisco 5 — Monadnock Bldg Sutter 7434 

Richard S. Railton, Mgr. 

Los Angeles 14—530 W. 6th St Tucker 3219 

Stanley J. Reulman, Mgr. 

Stations— KLRA, Little Rock, Ark.; KVOR, Colorado Springs, Colo.; KLZ, 
Denver, Colo.; WOL, Washington, D. C; WPDQ, Jacksonville, Fla.; WGBS, 
Miami, Fla.; WDAE, Tampa, Fla.; *WGST, Atlanta, Ga.; *WMAZ, Macon, 
Ga.; *WTOC, Savannah, Ga.; KGU, Honolulu, Hawaii; WCFL, Chicago, 
111.; WEEK, Peoria, 111.; WTAD, Quincy, 111.; WFBM, Indianapolis, Ind.; 
**WMT, Cedar Rapids-Waterloo, Iowa; **KRNT, Des Moines, Iowa; 
**WNAX, Sioux City, Iowa-Yankton, S. D.; WWL, New Orleans, La.; 
WCOP, Boston, Mass.; KGHL, Billings, Mont.; WFEA, Manchester, N. H.; 
WHOM, New York, N. Y.-Jersey Ciy, N. J.; WWNC, Asheville, N. C; 
WKRC, Cincinnati, Ohio; WSPD, Toledo, Ohio; WKY, Oklahoma City, 
Okla.; WFIL, Philadelphia, Pa.; WCAE, Pittsburgh, Pa.; WFCI, Providence- 
Pawtucket, R. I.; WREC, Memphis, Tenn.; WSIX, Nashville, Tenn.; KUTA, 
Salt Lake City, Utah; KHQ, Spokane, Wash.; WISN, Milwaukee, Wis. 
* The Georgia Major Market Trio; ** The Mid-States Group. 

JOHN KEATING 

Portland 5 — 919 Taylor St Beacon 4107 

J. D. Keating, Lee P. Bishop. 

Seattle 1 — 2nd & Pine Bldg., James McLoughlin, Mgr. Elliott 6520 

San Francisco — Fairmont Hotel, Vincent Francis Ga. 8300 

Stations— KWIN, Ashland, Ore.; KWIL, Albany, Ore.; KAST, Astoria, Ore.; 
KBKR, Baker, Ore.; KBND, Bend, Ore.; KOOS, Coos Bay, Ore.; KORE, 
Eugene, Ore.; KUIN, Grants Pass, Ore.; KFJI, Klamath Falls, Ore.; KLBM, 
La Grande, Ore.; KMED, Medford, Ore.; KWRC, Pendleton, Ore.; KALE, 
Porland, Ore.; KRNR, Roseburg, Ore.; KSLM, Salem, Ore.; KODL, The 
Dalles, Ore.; KSRV, Ontario, Ore.; KRLC, Lewiston, Idaho; KTFI, Twin 
Falls, Idaho;KBIO, Burley, Idaho; KFXD, Boise, Idaho; KXRO, Aberdeen, 
Wash.; KVOS, Bellingham, Wash.: KELA, Centralia, Wash.; KRKO, Everette, 
Wash.; KWLK, Longview, Wash.; KGY, Olympia, Wash.; KONP, Port 
Angeles, Wash.; KOL, Seattle, Wash.; KGA, Spokane, Wash.; KVAN, Van- 
couver, Wash.; KUJ, Walla Walla, Wash.; KIT, Yakima, Wash.; KCOW, 
Ellensburg, Wash. 

JOSEPH HERSHEY McGILLVRA, INC. 

Neur York— 366 Madison Avenue (17) MUrray Hill 28755 

Joseph H. McGillvra, President; James LeBaron, V. P.-General Sales 
Manager; Jack Kelly, Harry C. Folts. 

Chicago— 35 East Wacker Drive (1) .State 5282 

Walter Beadell, Manager; William Sauerstrom 

Los Angeles — 684 So. Lafayette Pk. PI Drexel 4388 

Robert W. Walker, Manager; John A. Nelson. 

San Francisco— 68 Post St., Rogers P. Parrett, Manager; Reba M. Stanley Sutter 5568 

Stations— KXLR, Little Rock, Ark.; KGER, Long Beach, Calif.; KIST, 
Santa Barbara, Calif.; KVOD, Denver, Colo.; KGHF, Pueblo, Colo.; WBRY, 
Waterbury, Conn.; WILM, Wilmington, Del.; WPIK, Alexandria, Va.; 
WBAY, Coral Gables, Fla.; WWPG, Palm Beach, Fla.; WBBQ, Augusta, 

157 



Ga.; WBML, Macon, Ga.; WJOL, Joliet, 111.; WJOB, Hammond, Ind.; 
WASK, Lafayette, Ind.; WLCS, Baton Rouge, La.; KVOL, Lafayette, La.; 
KNOE, Monroe, La.; WNOE, New Orleans, La.; WLAV, Grand Rapids, 
Mich.; WKLA, Ludington, Mich.; WKBZ, Muskegon, Mich.; WFPG, Atlantic 
City, N. J.; WTTM, Trenton, N. J.; WKNY, Kingston, N. Y.; WMFF, 
Plattsburg, N. Y.; WSAY, Rochester, N. Y.; WLOE, Leaksville, No. Car.; 
WGNI, Wilmington, No. Car.; WSTV, Steutenville, Ohio; WRRN, Warren, 
Ohio; WCED, DuBois, Pa.; WEDO, McKeesport, Pa.; WKRZ, Oil City, 
Pa.; WJPA, Washington, Pa.; WDSC, Dillon, So. Car.; KPAB, Laredo, Tex.; 
KMAC, San Antonio, Tex.; KVNU, Logan, Urah; WJOY, Burlington, Vt.; 
WSYB, Rutland, Vt.; WCYB, Bristol, Va.; WSAP, Portsmouth, Va.; WWNR, 
Beckley, W. Va.; WGKV, Charleston, W. Va.; WHAR, Clarksburg, W. Va.; 
WRON, Ronceverte, W. Va.; WFOX, Milwaukee, Wis.; KFIO, Spokane, 
Wash.; KMO, Tacoma, Wash.; KPQ, Wenatchee, Wash.; KIT, Yakima, 
Wash.; CFCO, Chatham, Ont.; CFPL, London, Ont.; CHGB, Ste-Anne-de-la- 
Pocatiere, Quebec; CHLP, Montreal, Quebec; CHNC, New Carlisle, Quebec; 
CJCH, Halifax, Nova Scotia; CJCJ, Calgary, Alberta; CJIC, Sauk Ste. Marie, 
Ont.; CKCO, Ottawa, Ont.; CKCW, Moncton, N. B.; CKNX, Wingham, 
Ont.; CKSF, Cornwall, Ont.; CKTB, St. Catherines, Ont. 

J. P. McKINNEY & SON 

New York City — 30 Rockefeller Plaza, Max M. Everett, Mgr Circle 7-1178 

Chicago — 400 N. Michigan Avenue, John Schulz,Chicago Superior 9866 

San Francisco — 681 Market St., R. J. Bidwell Garfield 5512 

Stations— WTHT, Hartford, Conn.; WDAN, Danville, 111.; WOKO, Albany, 
N. Y.; WABY, Albany, N. Y.; WENY, Elmira, N. Y.; WHDL, Olean, N. 
Y.; WHEC, Rochester, N. Y.; WRAK, Williamsport, Pa. 

NATIONAL BROADCAST SALES 

Toronto— 25 King St., West Ad. 8895 

Jack M. Davidson, Mgr.; Norman D. Brown, R. A. S. Munro, Cliff Wingrove, 
Salesmen; Paul Mulvihill, Sales Promotion. 

Montreal — 660 St. Catherines St., West Harbour 3051 

R. A. Leslie, Manager. 

Stations— CKWS, Kingston, Ont.; CKGB, Timmins, Ont.; CFCH, North Bay, 
Ont.; CJAD, Montreal, Que.; CKRN, Rouyn, Que.; CHAD, Amos, Que.; 
CHEX, Peterborough, Ont.; CJKL, Kirkland Lake, Ont.; CKTB, St. Cath- 
arines, Ont.; SFPA, Port Arthur, Ont.; CKVD, Val d'Or, Que.; CHGB, Ste. 
Anne de la Pocatiere, Que.; CHOK, Sarnia, Ont; CVKEY, Toronto (Mon- 
treal, Que. only). 

NATIONAL BROADCASTING COMPANY, INC. 

(National Spot and Local Sales Division) 

New York City 20—30 Rockefeller Plaza Circle 7-8300 

James V. McConnell, Dir.; W. C. Roux, Mgr. 

Boston 16— Hotel Bradford, John Dodge, Rep Hancock 4329 

Cleveland— NBC Bldg., Don Stratton, Rep Cherry 0942 

Washington 5, D. C. — Trans Lux Bldg., Mahlon Glascock, Rep Republic 4000 

Chicago 54 — Merchandise Mart, Oliver Morton, Mgr Superior 8300 

Denver 2 — 1625 California St., James McPherson, Rep Maine 6211 

San Francisco 2— NBC Bldg., Taylor & O'Farrell Sts Greystone 8700 

Carl Nielsen, Rep. 

Hollywood 28— NBC Bldg., Sunset & Vine Sts Hollywood 6161 

Lathrop Mack, Mgr. 

Stations— KPO, San Francisco, Calif.; KOA, Denver, Colo.; WRC, Wash- 
ington, D. C; WMAQ, Chicago, 111.; WOWO, Fort Wayne, Ind.; WBZ- 
WBZA, Boston-Springfield, Mass.; WEAF, New York, N. Y.; WGY, Sche- 
nectady, N. Y.; WTAM, Cleveland, Ohio; KYW, Phildelphia, Pa.; KDKA, 
Pittsburgh, Pa.; KZRH, Manila, P. I. 

NORTHWEST RADIO ADVERTISING CO. 

Seattle— American Bldg Elliot 5488 

Edwin A. Kraft, General Manager; W. L. Paul, Assistant Manager. 
Stations — KINY, Juneau, Alaska; KTKN, Ketchikan., Alaska. 

158 



STATION REPRESENTATIVES 



PAN AMERICAN BROADCASTING COMPANY 

(Latin- American and Foreign Station Representative) 

New York 17—530 Madison Ave MUrray Hill 2-0810 

E. Bernald, Mgr.; Arthur Gordon, Asst. Mgr. 

Chicago— 228 No. LaSalle St., F. R. Jones, Mgr State 5096 

Hollywood 28 — 6123 Selma Ave., Homer Griffith Hollywood 6281 

Dallas— 711 Construction Bldg., Walter S. Kline Riverside 6051 

San Francisco— 681 Market St., H. Wells Douglas 4475 

Stations — The Alaska Broadcasting System of: KFQD, Anchorage; KTKN 
Ketchikan; KINY, Juneau; Radio Mozambique, South Africa; ZFY, George 
town, British Guiana; WIAC, San Juan, Puerto Rico; WKAQ, San Juan 
Puerto Rico; HP5J-HP6J, Panama City, Panama; TIPG-TINBC, San Jose 
Costa Rica; HOL-HOLA, Colon, Panamwa; HHBM-HHCM-HHGM, Port 
au-Prince, Haiti; HHW, Port-au-Prince, Haiti; HIN-HI-N, Ciudad Trujillo 
D. R.; La Cadena Azul, with 6 stations in: Portcviejo, Ecuador; Guayaquil 
Ecuador; Cuenca, Ecuador; Ibarra, Ecuador; Quito, Ecuador; Ambato — 
Emisoras Atlantico and Emisoras Unidas of Barranquilla, Colo.; Radio 
difuscra Venezuela, Radio Caracas, Ondas Populares, of Caracas, Venezuela 
The Radios La Cooperativa, Vitlicia network of 8 stations in Chile: Val 
paraiso, Santiago, Valdivia, Temuco, Puerto Montt, Punta Arenas; Radio 
Cristal, Bogota, Colo., La Voz Del Valle, Cali, Colo., La Vcz De Antioqua 
Medellin, TGW, Guatemala City, Guatemala; HRN, Tegucigalpa, Hon 
duras; Rikisutvarpid, Raykjavik; YNPS, Managua, Nicaragua; ZP9, As 
uncion, Paraguay; ZP5, Encarnacion, Paraguay; Ecos Del Zulia, Maracaibo 
YSO-YSN, San Salvador, E.S.; The El Expectador Network of 10 stations 
in Uruguay: The Peruvian Network of 9 stations, XOAR, Shanghai, China 
FJV, Suva, Fiji Islands; The Patagonia Network of Argentina; Radio Popu 
lar, Maracaibo; AVROS, Paramaribo, Dutch Guiana. 



JOHN E. PEARSON COMPANY 

Chicago 1 — 360 N. Michigan FRanklin 

John E. Pearson, Owner; William L. Wallace, Mid- West Sales Mgr.; Kay 
Fisher, Sales; Sue Masterson, Financial Secty.; Agnes A. Terrace, Secty. 

New York 17—250 Park Ave., Hines H. Hatchett, Mgr PLaza 8- 

Kansas City 6—1112 Dierks Bldg., Owen H. Balch, Mgr Grand 

St. Louis 1—915 Olive St., Ralph Schulenburg, Mgr Garfield 

Los Angeles 5 — 685 S. Lafayette Park Place, Robert W .Walker, Mgr Drexel 

San Francisco 4 — 68 Post St., Rogers P. Parratt, Mgr Sutter 

Stations — KLCN, Blytheville, Ark.; KPRO, Riverside-San Bernardino, 
Calif.; KROP, Brawley-El Centro, Calif.; KREO, Indio-Palm Springs, Calif.; 
WINK, Ft. Myers, Fla.; WLAK, Lakeland, Fla.; WSPB, Sarasota, Fla.; WTSP, 
St. Petersburg-Tampa, Fla.; WKRO, Cairo, 111.; WIND, Chicago, 111.; WJPF, 
Herrin, 111.; WIRE, Indianapolis, Ind.; WAOV, Vincennes, Ind.; KOAM, 
Pittsburg, Kan.; KSAL, Salina, Kan.; KVGB, Great Bend, Kan.; WCMI, 
Ashland, Ky.; WLAP, Lexington, Ky.; KATE, Albert Lea, Minn.; KYSM, 
Mankato, Minn.; KWNO, Winona, Minn.; KWLM, Willmar, Minn.; KROC, 
Rochester, Minn.; KMHL, Marshall, Minn.; WCAR, Pontiac, Mich.; KCMO, 
Kansas City, Mo.; KHMO, Hannibal, Mo.; KFVS, Cape Girardeau, Mo.; 
KWOC, Poplar Bluff, Mo.; WEW, St. Louis, Mo.; KWTO, Springfield, Mo.; 
WOV, New York, N. Y.; WDUK, Durham, N. C; KELO, Sioux Falls, S. D.; 
WJHL, Johnson City, Tenn.; WBIR, Knoxville, Tenn.; KRBC, Abilene, 
Texas; KFDA, Amarillo, Texas; KBST, Big Spring, Texas; KGKL, San 
Angelo, Texas; KGKB, Tyler, Texas. NETWORKS: Florida West Coast 
Network— (WINK, WLAK, WSPB, WTSP); West Texas Network— 
(KRBC, KGKL, KBST). 

159 



2539 

2255 
2144 
6865 
4388 
5568 



JOHN H. PERRY ASSOCIATES 

New York 17—510 East 45th St MUrray Hill 4-1647 

William K. Dorman, Gen. Mgr.; W. T. Kelly, R. S. Mandeville, Salesmen. 

Chicago 3 — 122 S. Michigan Ave., F. W. Thurnau, Mgr Harrison 8085 

Detroit 2—7338 Woodward Ave., J. J. Higgins, Mgr Madison 0790 

Atlanta 3 — 1220 Rhodes-Haverty Bldg., Mrs. Alice S. Grant, Mgr Walnut 1334 

Philadelphia 7—12 South 12th St., Robert Hitchings, Manager Walnut 3555 

Stations— WJHP, Jacksonville, Fla.; WTMC, Ocala, Fla.; WDLP, Panama 
City, Fla.; WCOA, Pensacola, Fla.; WTAL, Tallahassee, Fla.; WDHL, 
Bradenton, Fla 

EDWARD PETRY & COMPANY, INC. 

New York 17—17 East 42nd Street MUrray Hill 2-4400 

Edward Petry, President; Henry Christal, Secretary-Treasurer; Henry Ring- 
gold, Albert Young, Jr., Mason McGuire, Lloyd George Venard, Volney F. 
Righter, John Harrington, James O. Parsons, Jr., Lawrence Field, Irvin 
Gross, George Klayer. 

Chicago 1 1 — 400 N. Michigan Avenue Delaware 8600 

Edward Voynow, Vice-President; John Ashenhurst, Louis A. Smith, James 
L. Thompson, Buell Herman. 

Detroit 2- — General Motors Bldg .Madison 1035 

William Cartwright. 

San Francisco 4 — Russ Bldg., Earle H. Smith, King Harris Garfield 4082 

Los Angeles 13 — 601 W. 5th Street, Chester Matson Michigan 8729 

St. Louis 3 — Shell Bldg., George Kercher Chestnut 7191 

Boston 16— Statler Bldg., 20 Province St., James G. Sandison. Hubbard 6342 

Atlanta 3— New Palmer Bldg., Marietta St. at Forsythe. Jackson 7983 

Stations— KARK, Little Rock, Ark.; KARM, Fresno, Cal.; KFI, Los Angeles, 
Calif.; KQW, San Francisco, Calif.; WICC, Bridgeport, Conn.; WSB, Atlanta, 
Ga.; KFH, Wichita, Kans.; WHAS, Louisville, Ky.; WSMB, New Orleans, 
La.; WBAL, Baltimore, Md.; WNAC, Boston, Mass.; WLLH, Lowell, Mass.; 
WMAS, Springfield, Mass.; WAAB, Worcester, Mass.; WJR, Detroit, Mich.; 
KSTP, St. Paul, Minn.; WDAF, Kansas City, Mo.; KOIL, Omaha, Neb.; 
WBEN, Buffalo, N. Y.; WAGE, Syracuse, N. Y.; WGAR, Cleveland, Ohio; 
KVOO, Tulsa, Okla.; KGW, Portland, Ore.; WEAN, Providence, R. I.; 
WSM, Nashville, Tenn.; WFAA, Dallas, Tex.; KPRC, Houston, Tex.; WOAI, 
San Antonio, Tex.; KSL, Salt Lake City, Utah; WTAR, Norfolk, Va.; WRNL, 
Richmond, Va.; KOMO, Seattle, Wash.; KGA, Spokane, Wash.; WTMJ, 
Milwaukee, Wise; KFOR, Lincoln, Neb.; KTBS, Shreveport, La.; WONS, 
Hartford, Conn.; Northwest Network, Texas Quality Network, Yankee 
Network; KPOA, Honolulu, Hawaii; WMTW, Portland, Me.; WWCO, 
Waterbury, Conn. 

RALPH L. POWER 

(Australian Representative) 

Los Angeles— 767 Castelar (12), Eugene Parker Mutual 5277 

210 W. 7th St. (14), R. L. Power. Madison 4221 

Station — Representation of stations in Australia, New Zealand and South 
Africa. 

RADIO ADVERTISING CO. 

New York 17—521 Fifth Avenue . .MUrray Hill 2-2170-1 

Robert D. C. Meeker, Gen. Mgr.; Louis J. F. Moore, Mgr. 
Chicago 1—333 N. Michigan Avenue Central 1742-3 

R. L. Swats, Jr., Manager. 

Detroit— 28 W. Adams Ave. (26), Robert Rains, Mgr .Cherry 8321 

San Francisco 5 — 681 Market St., H. G. Wells, Mgr Douglas 4475 

Dallas— 711 Construction Bldg., Walter Kline, Mgr Riverside 2673 

Hollywood 28 — 6123 Selma Ave., David A. Williamson, Mgr Hollywood 6281 

Stations— WMGY, Montgomery, Ala.; WJNO, West Palm Beach, Fla.; 

WEST, Eastoo, Pa.; WGAL, Lancaster, Pa.; WMBS, Uniontown, Pa.; 

160 



STATION REPRESENTATIVES 



WDEL, Wilmington, Del.; WTVL, Waterville, Me.; WKBO, Harrisburg, 
Pa.; WLBR, Lebanon, Pa.; WORK, York, Pa.; WKAT, Miami Beach, Fla.; 
WAAT, Newark, N. J.; WAZL, Hazleton, Pa.; WRAW, Reading, Pa.; 
HOX-HOXA-HOXB-HOXD, Panama (Republic of Panama). 

RADIO CENTRE LIMITED 

Toronto— 64 Wellington St., West WAverly 2036 

D. Spencer Grow, Manager. 

RADIO REPRESENTATIVES, LTD. 

Toronto 1—4 Albert St WAverly 6151 

J. O. Slatter, Gen. Mgr.; S. Lancaster, Sales Mgr.; W. Slatter, Salesman. 

Montreal — 337 Dominion Square Bldg., W. Dippie, Mgr HArbour 7011 

Winnipeg — Lindsay Bldg., A. J. Messner, Mgr 96374 

Stations— CHGS, Summerside, P. E. I.; CKTS, Sherbrooke, P. Q.; CJOB, 
Winnipeg, Man.; CFRN, Edmonton, Atl;a. CJAV, Port Alberni, B. C; 
CKCV, Quebec, P. Q.; CKCH, Hull, P. Q.; CFQC, Saskatoon, Sask.; CKNW, 
New Westminster, B. C; CJSO, Sorel, P. Q.; CKPR, Fort William, Ont.; 
CFCN, Calgary, Alta.; CKMO, Vancouver, B. C. 

RADIO SALES 

(The SPOT Broadcasting Division of the Columbia Broadcasting System) 

New York 22 — 485 Madison Avenue WIckersham 2-2000 

J. L. Van Volkenburg, General Sales Manager; Herbert A. Carlborg, Eastern 
Sales Manager; Howard Stanley, Sales Promotion Director; E. J. Heerdt, 
Sales Service Manager; Richard F. Hess, Supervisor of Research; Alice Santti, 
Manager Clearance Department; G. R. Dunham, Jr., A. H. Flaten, Eldon 
Hazard, Ed Larkin, Roy F. Shuits, Dave Sutton, Dick Wright. 

Chicago 11 — 410 North Michigan Avenue Whitehall 6000 

Wilbur S. Edwards, Western Sales Manager; Charles Compton, Gordon 
Hayes, Ted McLoney, William Ogden, Ted Swift. 

Atlanta 3 — 101 Marietta Street Jackson 5960 

H. H. Holtshouser, Southeastern Sales Manager. 

San Francisco 5 — Palace Hotel Yukon 1700 

Jack Brumback, Sales Manager for Northern California and the Northwest. 

Los Angeles 28 — Columbia Square Hollywood 1212 

L. D. Larimer, Sales Manager for Southern California. 

Stations— WAPI, Birmingham, Ala.; KNX, Los Angeles, Calif.; WTOP, 
Washington, D. C; WBBM, Chicago, 111.; WEEI, Boston, Mass.; WCCO, 
Minneapolis-St. Paul, Minn.; KMOX, St. Louis, Mo.; WCBS, New York, 
N. Y.; WBT, Charlotte, N. C; Columbia California Network; Columbia 
New England Network; Columbia Pacific Network. 

WILLIAM G. RAMBEAU COMPANY 

Chicago — 360 N. Michigan Ave , Andover 5566 

William G. Rambeau, Owner; Mary A. Rambeau, Treas.; Mary S. Rudd, 
Secty.; Carl L. Baker, Jack V. Porter, Salesmen; Mary Moore. 

New York 17 — Chanin Bldg LExington 2-1820 

William M. Wilson, Exec. V.P.; John S. Stewart. 

Los Angeles 5 — 672 S. Lafayette Pk. PL, Jack V. Porter, Manager MUtual 2317 

Stations— WMEX, Boston, Mass.; WNAB, Bridgeport, Conn.; WHBC, Can- 
ton, O.; WOCB, Cape Cod, Mass.; WHJB, Greensburg, Pa.; WJTN, James- 
town, N. Y.; WNBH, New Bedford, Mass.; WNHC, New Haven, Conn.; 
WHN, New York City; WJAS, Pittsburgh, Pa.; WPAY, Portsmouth, O.; 
WATR, Waterbury, Conn.; WAGC, Chattanooga, Tenn.; KLUF, Galves- 
ton, Texas; WGRM, Greenwood, Miss.; WJXN, Jackson, Miss.; WLAU, 
Laurel, Miss.; WHBQ, Memphis, Tenn.; WMIS, Natchez, Miss.; WJBW, 
New Orleans, La.; WORD, Spartanburg, S. C; KVAK, Atchison, Kas.: 

161 



WCLO, Janesville, Wise; KSWM, Joplin, Mo.; WKBV, Richmond, ' Ind.; 
WIL, St. Louis, Mo.; KFBC, Cheyenne, Wyo.; KMYR, Denver, Colo.; KTKC, 
Visalia, Calif.; KFWB, Los Angeles, Calif.; KWBR, Oakland, Calif.; KSAN, 
San Francisco, Calif.; KEVR, Seattle, Wash.; WHOB, Gardner, Mass. 

PAUL H. RAYMER COMPANY 

Chicago 11 — 435 N. Michigan Avenue Superior 4473 

Richard F. Kopf, Garfield C. Packard, M. R. Tennerstedt, Raph H. Patt, Jr. 

New York 17 — 366 Madison Avenue MUrray Hill 7-6540 

Paul H. Raymer, Fred C. Brokaw, Peirce L. Romaine, Paul Tiemer, Charles 

A. Hammarstrom, Ralph E. McKinnie. 

Boston 16—507 Statler Office Bldg., Robert C. Foster Hubbard 3225 

Detroit 26 — 1264 Penobscot Bldg., Robert B. Rains Cherry 0764 

Atlanta 3 — 804 Candler Bldg., Royal E. Penny Jackson 5026 

San Francisco 4— Russ Bldg., L. Ray Rhodes Douglas 8909 

Los Angeles 14—707 South Hill St., J. Leslie Fox, John D. Gale Vandike 1901 

Stations — WBRC, Birmingham, Ala.; KTAR, Phoenix, Ariz.; KVOA, Tucson, 
Ariz.; KERN, Bakersfield, Calif.; KXO, El Centro, Calif.; KMJ, Fresno, 
Calif.; KMPC, Los Angeles, Calif.; KFBK, Sacramento, Calif.; KFSD, San 
Diego, Calif.; KTMS, Santa Barbara, Calif.; KWG, Stockton, Calif.; WDRC, 
Hartford, Conn.; WSBT, South Bend, Indiana; WGAN, Portland, Me.; 
WCAO, Baltimore, Md.; WTAG, Worcester, Mass.; WOOD, Grand Rapids, 
Mich.; KWK, St. Louis, Mo.; KOH, Reno, Nev.; WNDR, Syracuse, N. Y.; 
WHKK, Akron, Ohio; WHK, Cleveland, Ohio; WHKC, Columbus, Ohio; 
WTOL, Toledo, Ohio; WKBN, Youngstown, Ohio; WPRO, Providence, 
R. L; WDOD, Cha tanooga, Tenn.; WLAC, Nashville, Tenn.; KWFT, 
Wichita Falls, Tex.; WRVA, Richmond, Va.; WCAU, Philadelphia, Pa. 
(Pacific); Arizona Broadcasting System; McClatchy Beeline. 

VIRGIL REITER & CO. 

Chicago— 400 N. Michigan Ave. (11) Superior 5072 

Virgil Reiter, Jr., Owner. 
Station— WCAU, Philadelphia, Pa. 

SEARS & AYER, INC. 

Chicago 1 1 — 612 N. Michigan Ave Superior 8177-8 

B. H. Sears, President; A. T. Sears, Secretary-Treasurer. 

New York City— -295 Madison Ave LExington 2-0772 

P. Joseph Bogner, Jack Martin, Robert C. Whitehead, Jr. 

Kansas City— 15 W. 10th St., Wm. Temple, Mgr .Victor 0021 

San Francisco — 703 Market St., Jack Hall Douglas 4475 

Los Angeles— 412 W. 6th St., Davis S. Ballou Van Dike 6314 

Stations — WHMA, Anniston, Ala.; WJLD, Bessemer, Ala.; WJOI, Florence, 

Ala.; WJBY, Gadsden, Ala.; WHBB, Selma, Ala.; WTBC, Tuscaloosa, Ala.; 

KWFC, Hot Springs, Ark.; WKEU, Griffin, Ga.; WJBC, Bloomington, 111.; 

WSIV, Pekin-Peoria, 111.; WCVS, Springfield, 111.; KSTT, Davenport, la.; 

WSON, Henderson, Ky.; WHOP, Hopkinsville, Ky.; WKTM, Mayfield, Ky.; 

WCIF, Madisonville, Ky.; WPAD, Paducah, Ky.; WHDF, Calumet-Hogh- 

ton, Mich.; WGCM, Biloxi-Gulfport, Miss.; WROX, Clarksdale, Miss.; 

WCBI, Columbus, Miss.; WJPR, Greenville, Miss.; WMOX, Meridian, Miss.; 

WQBC, Vicksburg, Miss.; WELO, Tupelo, Miss.; KWOS, Jefferson City, 

Mo.; WMBH, Joplin, Mo.; KRES, St. Joseph, Mo.; KTTS, Springfield, Mo.; 

KORN, Fremont, Neb.; KHBG, Okmulgee, Okla.; WLPM, Suffolk, Va.; 

KONP, Port Angeles, Wash.; KDFN, Casper, Wyo.; KPOW, Powell, Wyo.; 

KWYO, Sheridan, Wyo. Mid-South Network: WROX, Clarksdale, Miss.; 

WCBI, Columbus, Miss.; WMCX, Meridian, Miss.; WELO, Tupelo, Miss. 

162 



STATION REPRESENTATIVES 



HORACE N. STOVIN AND COMPANY 

Toronto— 1402 Victory Bldg., 80 Richmond St., W ADelaide 9184 

H. N. Stovin; A. A. McDermott, Sales Prom. Mgr.; R. J. Judge, W. E. Todd, 
Salesmen; G. E. Rutter, Research Dir. 
Montreal— 608 Keefer Bldg., R. F. Bowden, Mgr Plateau 8749 

Winnipeg — 608 Manitoba Telephone System Bldg Winnipeg 92-191 

W. G. Carpenter, Mgr. 

Stations— CJCH, Halifax, N. S.; CHSJ, Saint John, N. B.; CKCW, Moncton, 
N. B.; CJEM, Edmundston, N. B.; CJBR, Rimouski, Que.; CKSF, Cornwall, 
Ont.; CJBQ, Belleville, Ont.; CHOV, Pembroke, Ont.; CFOR, Orillia, Ont.; 
CFOS, Owen Sound, Ont.; CKLW, Windsor, Ont.; CJRL, Kenora, Ont.; 
CKY, Winnipeg, Man.; CKX, Brandon, Man.; CFAR, Flin Flon, Man.; 
CJGX, Yorkton, Saskatchewan; CKLN, Nelson, B. C; CJOR, Vancouver, 
B. C; CFPR; Prince Rupert, B. C; CHML, Hamilton, Ont. (Montreal and 
Winnipeg only); CFPL, London, Ont. (Montreal and Winnipeg only). 

TAYLOR— HOWE— SNOWDEN RADIO SALES 

Amarillo, Texas — Radio Building Amarillo 4242 

Alex Keese, General Manager; O. L. Taylor, Exec. Partner. 

Chicago 1 — 360 North Michigan, Tom Peterson, Mgr State 5260 

Dallas 1—806 Tower Petroleum Bldg., C. Melville, Mgr Riverside 5663 

New York 18—500 Fifth Ave PE 6-6857 

Roy Cowan, Mgr.; Arthur Poppenberg, Asst. Mgr. 

Hollywood 28 — 6123 Selma Ave., Homer Griffith Hollywood 6281 

San Francisco — 681 Market St., H. G. Wells Douglas 4475 

Stations— KGGM, Albuquerque, N. M.; KVSF, Santa Fe, N. M.; KSIL, Silver 
City, N. M.; KAVE, Carlsbad, N. M.; KSFT, Trinidad, Colo.; KROD, El 
Paso, Texas; KTBC, Austin, Texas; KEYS, Corpus Christi, Texas; KTSA, 
San Antonio, Texas; KFYO, Lubbock, Texas; KGNC, Amarillo, Texas; 
KRGV, Weslaco, Texas; KRMD, Shreveoort, La.; KPLC, Lake Charles, La.; 
KCMC, Texarkana, Texas; KTOK, Oklahoma City, Okla.; KBIX, Muskogee, 
Okla.; KGFF, Shawnee, Oka.; KADA, Ada, Okla.; KVSO, Ardmore, Okla.; 
KCRC, Enid, Okla.; KOME, Tulsa, Okla.; KTMC, McAlester, Okla.; KANS, 
Wichita, Kan.; Oklahoma Network; KSWO, Lawton, Okla. 

W. M. TEMPLE & ASSOCIATES 

Kansa' Uty 6, Mo.— 15 W. Tenth Street Victory 0021 

Stations — Representing The Walker Co. (List of Stations); Sears & Ayer, Inc. 
(List of Stations). 

EDWARD S. TO\¥NSEND COMPANY 

San Francisco — Russ Bldg., Edward S. Townsend, Owner Exbrook 2164 

Station— WOK, New York, N. Y. 

TRI-CITY STATIONS OF VIRGINIA 

Lynchburg, Va. — Allied Arts Bldg., Philip P. Allen, General Manager Lynchburg 3032 

Katherine Gleason, Traffic; J. P. Read, Jr., Auditor. 

Stations— WBTM, Danville, Va.; WLVA, Lynchburg, Va.; WSLS, Roa- 
noke, Va. 

UNIVERSAL RADIO SALES 

New York 19 — 730 Fifth Ave., George E. Hughes, Vice-Pres Circle 6-7447 

Chicago 1 — 360 N. Michigan Ave., John D. Stebbins. Central 6815 

San Francisco 6 — 1 Nob Hill Circle, Barry Keit Exbrook 4567 

Hollywood 28 — 6757 Hollywood Blvd., John Gordon Hollywood 8282 

Seattle — Fourth & Pike Sts., Rod. McAr'dle Seneca 1000 

Stations— KSFO, San Francisco; KXLA, Los Angeles; KXA, Seattle; WINZ, 
Miami; WCLE, Clear water; WCAW, Charleston, W. Va.; WTOD, Toledo, 
O.; KGVL, Greenville; KXOL, Fort Worth; WARL, Arlington, Va.; 
KIST, Santa Barbara. 

163 



J. FRANKLYN VIOLA AND COMPANY 

(Foreign Language Representative*) 

New York City 18—152 W. 42nd St., J. Franklyn Viola, President CHickering 4-3254 

♦Stations represented for the broadcasting and producing of foreign language programs only. 

THE WALKER COMPANY 

New York— 551 Fifth Avenue MUrray Hill 2-7986-7 

J. Wythe Walker, C. Otis Rawalt, Frederic E. Lake. 

Chicago — 360 North Michigan Ave., Martin McGeehan State 5262 

Kansas City, Kans. — 15 W. 10th St., Wm. Temple Victory 0021 

Los Angeles — 672 S. Lafayette Pk. PL, Harlan Oakes Fairfax 3200 

San Francisco — 1085 Monadhock Bldg., Lester Meek .Douglas 4475 

Stations— WOLF, Syracuse, N. Y.; WSAY, Rochester, N. Y.; WSLG, Ogdens- 
burg, N. Y.; WLBC, Muncie, Ind.; WBRK, Pittsfield, Mass.; WHYN, 
Holyoke, Mass.; WHEB. Portsmouth, N. H.; WKBR, Manchester, N. H.; 
WKXL, Concord, N. H.; WAIR, Winston Salem, N. C; WKWF, Key West, 
Fla.; WGRC, Louisville, Ky.; WTMV, East St. Louis, 111.; WOSH, Oshkosh, 
Wis.; WRJN, Racine, Wis.; WATW, Ashland, Wis.; WJMS, Ironwood, 
Mich.; WOMT, Maniowoc, Wis.; WJAG, Norfolk, Neb.; KOCY, Okla- 
homa City, Okla.; KSKY, Dallas, Tex.; KBWD, Brownwood, Tex.; Z Bar 
Network — Montana; Pacific Northwest Broadcasters; KFPY, Spokane, 
Wash.; KSEI, Pocatello, Ida.; KXLF, Butte, Montana; KXLJ, Helena, 
Mont.; KXLQ, Bozeman, Mont.; KXL, Portland, Oregon; KGHI, Little Rock, 
Ark.; KFPW, Ft. Smith, Ark.; KABR, Aberdeen, S. Dakota; KLPM, Minot, 
N. Dakota; WFNC, Fayetteville, N. C.j The Tobacco Network — N. C. 

WEED & CO. 

New York 17—350 Madison Ave MUrray Hill 7-7772 

Joseph J. Weed, Pres.; J. C. Lyons, N. V. Farrell, P. A. McGurk, Paul 
Frank, Bates Halsey, Edward P. Coughlin, Edwin Fitzsimmons, Salesmen. 

Chicago 1—203 N. Wabash Ave. Randolph 7730 

C. C. Weed, Mgr.; E. J. Lynch, J. R. Matthews, Burton Beggs, Edward A. 
Barry, George Backus, Salesmen. 

Detroit 26— The Book Bldg., W. J. Reilly, Mgr Randolph 5382 

Boston 16— The Statler Bldg., Dana Baird, Mgr Hubbard 5677 

Hollywood 28 — 6253 Hollywood Blvd., Lincoln P. Simonds, Mgr Hillside 8611 

San Francisco — Mark Hopkins Hotel, Lincoln P. Simonds, Mgr Yukon 1899 

Atlanta — Hass-Howell Bldg., Charles P. Coleman, Mgr Cypress 4081 

Stations— WKRG, Mobile, Ala.; KCRA, Sacramento, Calif.; WTIC, Hart- 
ford, Conn.; WMBR, Jacksonville, Fla.; WSUN, St. Petersburg, Fla.; KTFI, 
Twin Falls, Idaho; WSOY, Decatur, 111.; WTAX, Soringfield, 111.; WEOA, 
Evansville, Ind.; WHOT, South Bend, Ind.; WGBF, Evansville, Ind.; WBOW, 
Terre Haute, Ind.; KGLO, Mason City, la.; KGGF, Coffeyville, Kans.; KALB, 
Alexandria, La.; WLBZ, Bangor, Me.; WCSH, Portland, Me.; WRDO, 
Augusta, Me.; WLAW, Lawrence, Mass.; WORC, Worcester, Mass.; WSLI, 
Jackson, Miss.; KFBB, Great Falls, Mont.; KGVO, Missoula, Mont.; KBON, 
Omaha, Neb.; WMUR, Manchester, N. H..; WEBR, Buffalo, N. Y.; WMCA, 
New York, N. Y.; WWNY, Watertown, N. Y.; WMSA, Massena, N. Y.; 
WAYS, Charlotte, N. C; WRAL, Raleigh, N. C; WAKR, Akron, O.; 
WING, Dayton, O.; WIZE, Springfield, O.; WERC, Erie, Pa.; KQV, Pitts- 
burgh, Pa.; WHGB, Harrisburg, Pa.; WKST, New Castle, Pa.; WARD, 
Johnstown, Pa.; WJAR, Providence, R. I.; WKIX, Columbia, S. C; WDEF, 
Chattanooga, Tenn.; KNOW, Austin, Tex.; WACO, Waco, Tex.; WRR, 
Dallas, Tex.; KFJZ, Fort Worth, Tex.; KABC, San Antonio, Tex.; WCAX, 
Burlington, Vt.; WSVA, Harrisonburg, Va.; KTYW, Yakima, Wash.; 
KEVR, Seattle, Wash.; WKWK, Wheeling, W. Va.; WKNA, Charleston, 
W. Va.; Marjorie Mills Hour; New England Regional Network; Sunshine 
Trio; Texas State Network; CFAC, Calgary, Alberta; CJCA, Edmonton, 
Alberta, GFGP, Grande Prairie, Alberta; CJOC, Lethbridge, Alberta; CHAT, 
Medicine Hat, Alberta; CHWK, Chilliwack, B. C; CFJC, Kamloops, B. G; 

164 



STATION REPRESENTATIVES 



CKOV, Kelowna, B. C; CKPG, Prince George, B. C; CJAT, Trail, B. C; 
CKWX, Vancouver, B. C; CJVI, Victoria, B. C; CKRC, Winnipeg, Man.; 
CKNB, Campbellton, N. B.; CFNB, Fredericton, N. B.; CFBC, St. John, N. B.; 
CHNS, Halifax, N. S.; CJCB, Sydney, N. S.; CJLS, Yarmouth, N. S.; CKOC, 
Hamilton, Ont.; CFPA, Port Arthur, Ont.; CJCS, Stratford, Ont.; CKSO, 
Sudbury, Ont.; CHUM, Toronto, Ont.; CFCY, Charlottetown, P. E. I.; 
CFCF, Montreal, Que.; CKCV, Quebec City, Que.; CKBI, Prince Albert, 
Sask.; CHAB, Moose Jaw, Sask.; CKCK, Regina, Sask.; CKRM, Regina, Sask. 

HOWARD H. WILSON COMPANY 

Chicago 1 — 75 East Wacker Drive Central 8744 

S. M. Aston, George E. Wilson, Owners; Sherrill E. Edwards, Salesman. 

New York 17—551 Fifth Ave MUrray Hill 6-1230 

W. S. Clark. 

Los Angeles— Gil Lafayette Pk. PI., H. G. Oakes Fairfax 3200 

San Francisco — 1085 Monadnock Bldg., J. L. Meek Douglas 4475 

Stations— WAIT, Chicago, 111.; WCIL, Carbondale, 111.; WEBQ, Harrisburg, 
111.; WJHL, Johnson City, Tenn.; WIBA, Madison, Wis.; WEMP, Milwaukee, 
Wis.; WGAT, Utica, N. Y.; KSOO, Sioux Falls, S. D.; WSAU, Wausau, 
Wis.; CFCN, Calgary, Alta.; CKMO, Vancouver, B. C; CHLT, Sherbrooke, 
Que.; WCOS, Columbia, S. C; WDNC, Durham, N. C; WHKY, Hickory, 
N. C; WKMO, Kokomo, Ind.; WMAM, Marinette, Wis.; WCOV, Mont- 
gomery, Ala.; WQUA, Moline, 111.; KWTX, Waco, Tex.; CfRN, Edmonton, 
Alta.; CKPR, Fort William, Ont.; WKBB, Dubuque, la.; KGBS, Harlingen, 
Tex.; WHCU, Ithaca, N. Y.; WKBH, La Crosse, Wis.; WMPS, Memphis, 
Tenn.; WNOC, Norwich, Conn.; WPIC, Sharon, Pa.; WDEV, Waterbury, 
Vt.; CFQC, Saskatoon, Sask.; CKCH, Hull, Que. 

HELEN WOOD & COLTON 

New York 1—39 E. 63rd St REgent 7-1154 

Helen Wood, Manager; Lionel E. Colton, Account Executive; Peggy Sands, 
Office Manager. 

Stations— WSTC, Stamford, Conn.; WATN, Watertown, N. Y.; WFKY, 
Frankfort, Ky.; WHOP, Hopkinsville, Ky.; WSNY, Schenectady, N. Y.; 
WBTA, Batavia, N. Y.; WPAD, Paducah, Ky.; WKTM, Mayfield, Ky.; 
Connecticut State Network; WIBX, Utica, N. Y.; WHAT, Philadelphia, Pa.; 
WSON, Henderson, Ky.; WCIF, Madisonville, Ky. 

ADAM J. YOUNG, JR., INC. 

New York 18 — 11 West 42nd Street LOngacre 3-1926 

Adam J. Young, Jr., President; Paul S. Wilson, Thomas F. Malone, Stephen 

A. Machcinski, Jr., John J. Carter. 

Chicago 2 — 55 E. Washington Street Andover 5448 

Robert S. Russell, Manager. 

Los Angeles 13—448 S. Hill St., A. O. Dillenbeck, Jr .V. .Michigan 6203 

San Francisco 4 — 627 Mills Bldg., Duncan A. Scott. Sutter 1393 

Stations— CKLW, Detroit; KLAC, Los Angeles; KOLO, Reno; KSJB, James- 
town; KXOA, Sacramento; KYA, San Francisco; WABI, Bangor; WBMS, 
Boston; WBNY, Buffalo; WHB, Kansas City; WIBG, Philadelphia; WKLX, 
Lexington; WKNB, New Britain; WQXR, New York; CFAB, Windsor, 
N. S.; CFAR, Flin Flon, Man.; CFJM, Brockville, Ont.; CFOR, Orilla, Ont.; 
CFOS, Owen Sound; CFRB, Toronto, Ont.; CHLN, Three Rivers, Que.; 
CHML, Hamilton, Ont.; CHNC, New Carlisle, Que.; CHOV, Pembroke, 
Ont.; CHRC, Quebec, Que.; CHSJ, Saint John, N. B.; CJAD, Montreal, 
Que.; CJBQ, Belleville, Ont.; CJBR, Rimouski, Que.; CJEM, Edmundston, 
N. B.; CJFX, Antigonish, N. S.; CJGX, Yorkton, Sask.; CJOR, Vancouver, 

B. C; CJRL, Kenora, Ont.; CKAC, Montreal, Que.; CKFI, Fort Frances, 
Ont.; CKLN, Nelson, B. C; CKLW, Windsor, Ont.; CKX, Brandon, Man.; 
CKY, Winnipeg, Man. 

165 



•• 



,' 









i 



r 






::Mmm^M 



166 



NEWS SERVICES 



International News Service 

New York— 235 East 45th Street MUrray Hill 2-0131 

Executives 

General Manager Seymour Berkison 

Editor-in-Chief Barry Fans 

Business Manager William B. Goode 

Sales Manager Frank J. Nicht 

Press Association, Inc. (Associated Press) 

New York— 50 Rockefeller Plaza Circle 7-7363 

Executives 

General Manager William J. McCambridge 

Assistant General Manager Oliver Gramling 

Radio News Director Tom O'Neil 

Reuters 

New York— 50 Rockefeller Plaza Circle 6-3960 

Executives 

Manager D. Khnpton Rogers 

News Editor Stanley Burch 

Secretary of Accountants Sally Ojala 

Chief Washington Correspondent . Paul Scottrankine 

Senior Editor — Washington William Hardcastle 

Transradio Press Service, Inc. 

New York— 521 Fifth Avenue MUrray Hill 2-4053-4 

Executives 

Chairman of the Board Herbert Moore 

President Dixon Stewart 

United Press Associations 

New York— 220 East 42nd Street MUrray Hill 2-0400 

Executives 

President Hugh Baillie 

Vice-President & General Business Manager . E. M. Williams 

Radio News Manager Phil Newsom 

Vice-President & Sales Manager Jack Bisco 

Asst. Business Manager Leroy Keller 

Radio Sales Manager Alfred F. Harrison 



167 



Sherman & Marquette, inc. 



ADVERTISING 



CHICAGO * NEW YORK * HOLLYWOOD 



168 



ADVERTISING 
* AGENCIES * 



Listing includes agencies placing network and important spot 
business during 1946 and those handling larger local accounts. 

Key to Symbols of Membership and Recognition Abbreviation* 
AAAA . . . American Association of Advertising Agencies 
ABC . . . Audit Bureau of Circulation 
ABP . . . Associated Business Papers 
ANPA . . . American Newspaper Publishers' Association 
APA . . . Agricultural Publishers' Association 
FA AG . . . First Advertising Agency Group 
NOAB . . . National Outdoor Advertising Bureau 
OAAA . . . Outdoor Advertising Association of America, Inc. 
PPA . . . Periodical Publishers' Association 
PRB . . . Pacific Recognition Bureau 
SAAA . . . Southwestern Association of Advt. Agencies 
SNPA . • . Southern Newspaper Publishers' Association 

AD MASTERS ADV., INC. Program Planning David M. Hausdorff 

519 11th St., N.W., Washington 4, D. C. Radio Accounts Placed — Foreign Language 

Phone District 0551 Programs: General Foods Corp. (Maxwell 

President John E. Waterfield House Coffee, Instant Maxwell House, Dia- 

Treasurer Edmund S. Goss mond Crystal Salt, Sanka Coffee, Instant 

Radio Account Placed — WINX, Washing- Sanka, Baker's Cocoa, Yuban Coffee); Horo- 
ton, D. C. witz-Margareten; I. Rokeach & Sons, Inc.; 
• R. B. Davis Co. (Davis Baking Powder, Coco- 
mrw'V^frcrKrr* m^ malt) ; Colgate-Palmolive-Peet Co. (Colgate 
AU\ LHlIblNG, INC. Dental Cream) ; B. T. Babbitt, Inc. (Bab-O) ; 
1523-29 Central National Bank Bldg., Francis H. Leggett & Co. (Premier Food 
Richmond, Va. Products) ; Whitehall Pharmacal Co. (Ana- 
Phone 32800 & 32809 c in) ; The Best Foods, Inc. (Heckers' Cream 
ANPA— SNPA— APA— FAAG Farina, H-0 Oats, Hellmann's Real Mayon- 

President. J. Lynn Miller naise) ; Ralston-Purina Co. (Ralston, Instant 

Vice-President. M. T. Miller Ralston, Shredded Ralston, Ry-Krisp) ; 

Secretary-Radio Director. .Alicia G. Smithers Duffy-Mott Co. (Sunsweet Prune Juice, Mott's 

Radio Accounts Placed— Southern Dairies, Apple Juice); Pepsi-Cola Co. ("Evervess" 

?' tr V, R ?, llroad ' Richmond Maid Mfg. Sparkling Water); Florida Citrus Commis- 

Co., Henry R. Haase Furs, Sydnor & Hundley, s i on (Florida Canned Grapefruit Juice, 

lnc - Florida Canned Blended Juice); The Bar- 

basol Company (Barbasol) ; Penick & Ford, 

ADVERTISERS BROADCASTING fea^Sn ETjD^Sjfc 

CO./ INC. Carter Products, Inc. (Carter's Little Liver 

117 West 46th St., New York 19, N. Y. Pills) ; "The 'Junket' Folks" (fjunket" 

Phone BRyant 9-1176 Rennet Products) ; Florida Citrus Exchange 

Executive Director M. Keilson (Florigold Oranges and Grapefruit) ; The 

Radio Director.. Sholom Rubinstein S.O.S. Company (S.O.S.); Cudahy Packing 

Producers Jacob F. Keilson, Co. (Old Dutch Cleanser); The Birkett 

Bernard Rubinstein Mills (Woirs Buckwheat Products); Pills- 

Cantinuity Chief Jse©b I. Freedman bury Flour Mills Co. (Fillsbury Enriched 

169 






TEAM-WORK BRINGS RESULTS In The 
METROPOLITAN ITALO-AMERICAN MARKET 

YOU tell us what to say to these 1,500,000 Italo-Americans who 
listen daily to our programs ; we'll deliver your message to them, 
the Avay they understand it . . . like it . . . and act on it. We learned 
how to do it the hard way . . . and now with fourteen years behind 
us we have the solid experience to offer you the benefit of our success- 
ful system. 

LIDO BELLI 

Producer — Director — Announcer 

PROGRESSIVE RADIO ADVERTISING CO. 

260 East 161st Street New York 51, N. Y. 

MElrose 5-5522 
170 



ADVERTISING AGENCIES 



• • • 



Farina) ; General Mills, Inc. (Betty Crocker 
Pea Soup Ingredients) ; The Quaker Oats 
Co. (Quaker Oats) ; The Kellogg Co. (Kel- 
logg's Raisin Bran); Pet Milk Sales Corp. 
(Pet Milk) ; Lever Bros. Co. (Spry) ; Holsum 
Food Products (Holsum Peanut Crunch Pea- 
nut Butter, Holsom Peanut Creme Peanut 
Butter). 



ADVERTISING & SALES 
COUNCIL, INC. 

Winchester, Va. 
PPA 

President & Time Buyer John Freiburg 

Account Placed — O'Sullivan Rubber Co., 
Inc. 

• 

AETNA ADVERTISING AGENCY 

1776 Broadway, New York 19, N. Y. 

Phone, Circle 7-7510 

ANPA 

Partner. Lawrence S. Morris 

Partner Julia Morris 

Account Executives Robert Marcus, 

David Collins 
Radio Accounts Placed — La Martinique, 
White Oaks Inn, Merry Go Round, Havana 
Madrid, Jarwood, Inc., Strand Hotel, Prod- 
ucts Dist. Corp., Gilmor°s Restaurant, Essex 
House (Carousel), "18" Club. 



THE AITKIN-KYNETT COMPANY 

1400 South Penn Square 

Philadelphia 2, Pa. 

Phone Rittenhouse 7810 

AAAA h- APA — NOAB — ABP — ANPA 

PPA — OAAA 
Senior Partner-Time Buyer.... H. H. Kynett 

Partner .A. K. Aitkin 

Partner 1 M. E. Goldman 

Radio Director D. Langan 

RicUo' Accounts Placed — Stephano Bros.; 
Phillips; Packing Co.; R. M. Hollingshead 
Corp. 



R. H. ALBER CO. 

1151 S. Broadway, Rm. 458, 
Los Angeles 15, Calif. 
Phone PRospect 3331 

President R. H. Alber 

Vice-President Pauline Hagen 

Treasurer Evelyn Jones 

• 

ALLEN & REYNOLDS 

833 Insurance Bldg., Omaha 15, Nebr. 

Phone, Atlantic 4445 
AAAA— ANPA— APA— ABP— NOAB 



Partners Earl H. Allen, 

Milton H. Reynold> 

Account Executives Earl H. Allen, 

Milton H. Reynolds. Clair Wolfe, Robert 
Reynolds, Karl M. Joens, William Newens, 
Jack Anderson. 

Radio Department..- Harry Walsh. 

Helen Moeller. 

Radio Producers- .Harry Walsh. 

Karl M. Joens. 
Branch Office 
854 Stuart Bldg., Lincoln, Nebr. 
Phone: 27545 
Radio Accounts Placed — P. F. Petersen 
Baking Co., George H. Lee Co., Merchants 
^Biscuit Co., Nebraska Consolidated Mills Co.. 
Nebraska Power Co., Byron Reed Co., Hill 
Hotel, Pioneer Glass & Paint Co., United 
States National Bank, Quaker Petroleum Co., 
Boyer Lumber & Coal Co., Commercial 
Savings & Loan, L. L. Coryell & Son, Mid- 
West Clean-J" Co., T. H. Maenner Co. 



ALLIED ADVERTISING AGENCIES 

167 S. Vermont Ave., Los Angeles 4, Cal. 
Phone, Drexel 7331 

President W. F. Gardner 

Vice-President Howard Esary 

Secretary-Treasurer William Welsh 

Radio Producers Stuart Heinemann, 

Ray Cormier, Kay Previa, Noel Schram. 

Branch Offices 
725 Hearst Bldg., 3rd & Market Sts. 
San Francisco 3, Cal. 
Phone, Douglas 7018 

Manager Vic Ueberroth 

353 Henry Bldg. 
Seattle 1, Wash. 
Phone, Elliott 0936 
George Routh 
Radio Accounts Placed— Los Angeles Ex- 
aminer, J. J. Newberry Co., Central Chevro- 
let Co., Star Stores, Inc., West Pico Furni- 
ture, Inc., Gilmore Stadium, Inc., Dr. F. E. 
Campbell, Flamingo Sales, Trimal Lab., 
Zuni Sales, S. F. Chronicle, Bayshore Sta- 
dium, E. "W. Taylor, Calif. Music House, 
Blumenfeld Theatres, Richey's, Arden Farms, 
Inc., Seattle Radio Supply, Hamrick-Ever- 
green Theatres, Inglewood Country Club, 
Bohemian Cafes, Wash. State Grange, Tria- 
non Ballroom, Franklin Apparel, Sullivan 
Florists. 



ANDERSON, DAVIS & PLATTE, INC. 

50 Rockefeller Plaza, New York 20, N. Y. 

Phone Columbus 5-4868 

AAAA— PPA— ANPA 

President T. H. Anderson, Jr. 

Vice-President .-.H. H. Smith 

Secretary-Treasurer. .-. .Lewis G. Van Akin 



171 



ROBERT MERRILL 



METROPOLITAN 

OPERA 

COMPANY 



R.C.A. 

VICTOR 

PROGRAM 



Robert Merrill 
stopped the 
show with the 
Toreador song, 
a habit of his 
since he started 
his Metropolitan 
career this sea- 
son. 

Louis Biancolli 

World 

Telegram 




ilpp 



"W":.B-,:": ! V;:v':,'- ;' ■■.,. .':■ ■-..■ s! ,i L V. . ':■■"-, ■ ■:.»;>[&■?■■. .■•SSSi.i,-:':- ~ 

m 



J 






"Ik 






Robert Merrill's 
voice is a Sun- 
day afternoon 
pleasure. 

Sid Shalit 
Daily News 



Robert Merrill 
is a baritone 
with a beautiful 
voice and a real 
concept of be! 
canto. 

Olin Downes 
N. Y. Times 



RCA VICTOR RECORDING ARTIST N.C.A.C. CONCERT ARTIST 

PERSONAL MANAGEMENT GALE, INC., 48 West 48th Street, N. Y. C. 



172 



ADVERTISING AGENCIES 



Media Director. . . • • H. H. Thurlby 

Time Buyer Corinne Dougherty 

Television Director. Karl Knipe 

Branch Office 
821 15th St., N.W., Washington, D. C. 
Phone NA 7142 
Radio Accounts Placed — Alexander Smith 
& Sons Carpet Co. (National spot), F. 
Schumacher & Co. (national spot), Dry Dock 
Savings Institution (local), Dura-Glass Nail 
Polish (national spot). 

Television Account Placed — Alexander 
Smith & Sons Carpet Co. 



ANFENGER ADVERTISING 
AGENCY, INC. 

1706 Olive St., St. Louis 3, Mo. 

Phone CHestnut 6380 

AAAA— ABP— ANPA— PPA— BMB 

President Enno D. Winius 

Vice-Presidents W. L. Sanborn, 

W. J. Fuchs, G. A. Brandon, W. J. John- 
son. 

Radio Director .Vernon L. Morelock 

Asst. Radio Director Lynn W. Brown 

Traffic Jean Gose 

Television Director Vernon L. Morelock 

Branch Office 

1050 Canal Bldg., New Orleans 12, La. 

Phone Raymond 0845 

Manager Walter Winius 

Radio Accounts Placed — American Packing 
Co., Boatmen's National Bank, F. Burkart 
Mfg. Co., Jackson Brewing Co., Detergent 
Corp. of America, Bubble Up Corp., Emer- 
son Electric Co. 

• 

CLAUDE ANIOL & ASSOCIATES 

Transit Tower, San Antonio, Tex. 

Phone Fannin 9148 

ABP— SNPA— SAAA 

President Claude B. Aniol 

• 

ARROW ADVERTISING AGENCY 

40 E. 49th St., New York, N. Y. 
Phone PLaza 5-1140 

Radio Director Rosetta Valenti 

Space Buyer Angelo Sava 

Copy Chief H. D. Kline 

Radio Accounts Placed — Nagel Groves, 
Photo Specialties Co., Raymart Co. 

• 

ATHERTON & CURRIER, INC. 

420 Lexington Ave., New York, N. Y. 

Phone MOhawk 4-8795 

ABP— ANPA— PPA 

President J. W. Atherton 

Vice-President Lester Stone 



Secretary W. T. Tieman 

Treasurer H. P. Francis 

Time Buyer Wm. T. Tieman 

Program Director J. Dennis Molnar 

Branch Office 

100 Adelaide St., Toronto, Ont., Canada 

Radio Accounts Placed — Cuticura, 

Humphreys, Eno, North American Dye Corp., 

Scott's Emulsion, "Brylcreem," Phelps Dodge 

Refining Corp. 



ATHERTON & GRESHAN 

6000 Sunset Blvd., Hollywood 28, Calif. 
Phone Hollywood 7151 

Partner Andreas Atherton 

Partner M. H. Greshan 

Account Executives Dick Fishell, 

Will Orlean 
Production Manager Sanford Woolf 

Radio Accounts Placed — Desmonds, Com- 
munity Laundry, Crib Diaper Service, Alad- 
din Recordings, "Up In Central Park," 
(Michael Todd Productions), Modern Realty 
Associates, Motel Supplies, Inc., Eddie Meyer, 
La Nacion Newspaper, El Monte Legion 
Stadium, Weaver Jackson Salons, Roxas For 
President Club, David Jones Radios, River- 
side Rancho, Amos Carr Photographers, Ex- 
celo Mfg. Co., Honest John (Used Cars), 
Million Dollar Theatre, Campus Theatres, 
C. L. Merrill Co., Vita Squash Growers. 

• 

AUBREY, MOORE & WALLACE, INC. 

230 N. Michigan Ave., Chicago, 111. 

Phone Randolph 0830 

ANPA — ABP — PPA — APA — NOAB 

President James T. Aubre.. 

Vice-Presidents John C. Moore, 

John J. Finlay. 
Radio Time Buyer-Production. John H. North 
Radio Accounts Placed — International Har- 
vester Co., Mcllhenney Co. (Tabasco), Old 
Colony Beverages, Orange-Crush Co., Wil- 
liamson Candy Co. (Oh Henry), Temt 
Canned Meats, McKenzie Pancake Flour, 
Dubuque Hams & Bacon, Kelling Double 
Kay Nuts. 



N. W. AYER & SON, INC. 

West Washington Square Philadelphia 6, Pa. 

Phone Lombard 0100 

ANPA— PPA— ABP— APA— O AAA 

President H. A. Batten 

Executive Vice-Presidents. .Gerold M. Lauck, 
Clarence L. Jordan 

Branch Offices 

30 Rockefeller Plaza, New York 20, New York 

Phone Circle 6-0200 



173 



Radio Department 
Vice-President in Charge of Radio, 

H. L. McClinton 

Manager Robert Collins 

Radio Plans .James E. Hanna 

Business Manager T. J. McDermott 

Time Buyer John W. Purves 

Time Buyer Richard S. Bunbury 

Time Buyer Paul F. Kizenberger 

Manager Radio Production, 

Joseph R. Stauffer 
Talent Marge Ken- 
Copy Chief Philip A. Young 

Publicity Manager Wauhillau LaHay 

Assistant Pub. Manager Dorothy Doran 

Director of Television Don McClure 

Producers Richard Dunn, 

Wallace Magill, Charles A. Herbert, 
Robert Mortenson, Henry Hull, Jr., 
Les Quailey, Thomas McMahon, Joseph 
Ripley. Jean Bouillet, Sam Hunsaker, 
John Caldwell, Helen Whitmore, John 
Esau, Jean Williams, Robert Forshew, 
Dorothy Zimmer 
Statler Office Building, Boston 16, Mass. 
Phone Hubbard 4970 

Vice President E. Craig Greiner 

612 Taft Building, Hollywood 28, California 
Phone Hempstead 4871 

Manager Glenhall Taylor 

135 South LaSalle Street, Chicago 3, Illinois 
Phone Randolph 3456 



Vice President Sterling E. Peacock 

235 Montgomery Street, San Francisco 4, 

California 

Phone Sutters 2534 

Vice President Carl Zachrisson 

Penobscot Building, Detroit 26, Michigan 
Phone Randolph 3800 

Manager .Thomas Jack Henry 

231 Dillingham Bldg., Honolulu 16, Hawaii 

Manager Avery McBee 

39 St. James Street, London SW 1, England 

Manager Peter Nevile 

Radio Accounts Placed — Admiral Farragut 
Naval Camp, The Atlantic Refining Com- 
pany, The Bell Telephone System, Chesa- 
peake and Potomac Telephone Company. 
Chrysler Corporation, Plymouth Division — 
Chrysler Corporation, Cliquot Club Com- 
pany, The Detroit and Ebling Creameries, 
Electric Companies Advertising Program, 
The Hawaiian Pineapple Company, Ltd., Dr. 
tless and Clark, Inc., Charles E. Hires Com- 
pany, Illinois Bell Telephone Company. 
Johnson and Johnson, The Kellogg Com- 
pany, Kentucky Dairies, Kerr Chickeries, 
Inc., Michigan Bell Telephone Company. 
The Philadelphia National League Baseball 
Club, Sheffield Farms Company, Inc., Supplee 
Wills Jones Milk Company, United Air 
Lines, United Rexall Drug Company, United 
States Army Recruiting Service. 

Television Accounts Placed — The Atlantic 
Refining Co., Goodyear Tire and Rubber Co., 
Waltham Watch Co. 



A FABtLOl S OITTF1T 



RAYMOND R. MORGAN COMPANY 

6362 HOLLYWOOD BLVD. 
HOLLYWOOD 



174 



ADVERTISING AGENCIES 



BADGER & BROWNING & HERSEY, 
INC. 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone Circle 7-3720 
ABP— ANPA— PPA 

President R. W. Hershey 

Chairman of Board . • • .J. L. Badger 

Treasurer F. S. Browning 

Vice-President J. C. Morrow 

Time Buyer W. D. Edouarde 

Radio Director Jack Wilcher 

Radio Business Mgr Robert D. Guthrie 

Radio Time Dept G. Schubert, 

M. H. Missing 

• 

BALDWIN, BOWERS & STRACHAN, 
INC. 

374 Delaware Ave., Buffalo 2, N. Y. 

Washington 6854 

ANPA— PPA— AP A— ABP 

President William M. Baldwin 

Vice President Everett L. Bowers 

Treasurer. . • • ■■•.'. .Kenneth Strachan 

Radio Director -.Everett L. Thompson 

Radio Producers James E. Corbett, 

Jean Schantz, Joseph Radder, Kay Burk- 

hardt. 



Radio Accounts Placed — Maritime Milling 
Co., Sears Roebuck Co., Iroquois Beverage 
Corp., Erie Savings & Loan, S. R. Gerber 
Sausage Co., O'Rourke Baking Co., Kobler 
& Miller Furniture, Red and White Stores, 
Hambleton Terminal Corp., General Ice 
Cream Corp., International Railway Co., 
Buffalo Industrial Bank, Crystal Beach Co., 
Inc., First Federal Savings & Loan Assoc, 
Ettoh Products, Thomas Products, Joseph 
Strauss Co., Inc. 



BARLOW ADVERTISING AGENCY, 
INC. 

742 James St., Syracuse 2, N. Y. 

Phone 3-0131 

A PA — PPA — ABP 

President E. S. Barlow 

Vice-Presidents E. S. Crawford, 

R. J. Sloan, H. H. Goodhart. 

Secretary .E. C. Watkins 

Production Manager . . . . .F. B. Tompkins 

Copy Chief J. J. Hines 

Art Director. . . H. C. Millard 

Radio Accounts Placed — Haberle Con- 
gress Brewing Co., Lincoln National Bank & 
Trust Co., Beverly Hills Wine Co. 





Every 




MAKELIM CLIENT 




ENJOYS 




INCREASING SALES 




MAKELIM ASSOCIATES 




^ravertidin a 


NEW 


YORK CHICAGO HOLLYWOOD 




Complete market analysis, sales planning, crea- 
tive and radio facilities for an integrated ad- 




vertising campaign that means increasing sales. 




MAKELIM ASSOCIATES 




Home Office: 32 W. Randolph St. 




CHICAGO 





■] ;• 5 





Ben Pratt 

TALENT PROMOTION 
PERSONAL PUBLICITY 

332 EAST 50th STREET • N Y C (22) 
PLAZA 8-0593 

Patsy Campbell Amzie Strickland 

LE 2-1100 LE 2-1100 






VOICE RANGE: "16" on "Aldrich 
Family" to "26" on "Armstrong 
Theater." 




VOICE RANGE: "17" on "Helen 
Trent" to "30" on "The Fat 
Man." 




COMEDY, CHARACTER, 
EMOTIONAL, STRAIGHT 


CHARACTER, LEADS, 
COMEDY, STRAIGHTS 


TYPES: 

Claudias 

Jitterbugs 

Wise-cracking babes 

Our Town Emilies 

Meanies 

Dumb Doras 

Sfavies 

Farm girls 

Small town society girl 

Sweet parts 


TYPES: 

Wives 

Neurotics 

Other women 

Exotics 

Toughs 

Secretaries 

Reporters 

Spitfires 

Nurses 

Eccentrics 




Elaine Rost 

LE 2-1100 




Mary Hull 

LE 2-1100 






VOICE RANGE: "16" on "Rose- 
mary" to "28" on "Editor's 
Daughter." 




VOICE RANGE: "16" on "Up to 
Youth" to "30" on "Hollywood 
Story." 




INGENUE, CHARACTER, 
LEAD, LIGHT COMEDY 


LEADS, CHARACTER, 
STRAIGHT, INGENUE 


TYPES: 

Brats 

College girls 

Young wives 

Blase shop girls 

Smart alecks 

Sharpies 

Innocent victims 

Sulkers 

Divorcees 

Sarcastics 


TYPES: 

Sweethearts 

Sirens 

Wives 

Menaces 

Co-eds 

Hussies 

Society girls 

Neurotics 

Sophisticates 

Romantic 













176 



• • • 



ADVERTISING AGENCIES 



• • • 



BARNES CHASE COMPANY 

530 Broadwav, San Diego 1, Calif. 
Phone Franklin 7771 
AAAA— ABC— BMB 

Account Executives Norman Foster, 

Mark Moore, M. B. Posner, Robert Fling 

Radio Director Ted Burrell 

Time Buyer .Ted Burrell 

Branch Office 
1121 South Hill St., Los Angeles 15, Calif. 

Phone PRospect 4118 
Radio Accounts Placed — Qualitee Dairy, 
Electric Railway Co., San Diego Union, San 
Diego Tribune-Sun, Security Bank, Pepsi- 
Cola Co., Jessop's Jewelers, Frazee's Paint, 
Waytrol, Whitney's, Bay Shore Motors, 
United Furniture Co., Ferer Sales, Inc., 
Bowie Pie Co., Pacific Pilots Plan, Southern 
Title Co., Exclusive Florists. 



BARRONS ADVERTISING CO., INC. 

903 McGee St., Kansas City 6, Mo. 

Phone HArrison 7730 

ABP— ANPA— PPA 

President & Treasurer Wheeler Godfrey 

Vice-President Frank H. Little 

Secretary A. W. Durrin 

Account Executives Ralph S. Page, 

Floyd L. Doan, John Harvey. 

Radio Dept H. W. Godfrey. 

Frank H. Little, John Harvey. 
Radio Accounts Placed — Seidlitz Paint Co., 
Midwest Wool Co-op., W. L. White, Sodi- 
phene, Aptitude Research Lab., Ararat Shrine 
Circuit, Ball Clinic. 

• 

TED BATES, INC. 

630 Fifth Ave., New York 20, N. Y. 

Phone Circle 6-9700 

AAAA— ANPA-PPA- 

NAOB— ABC— OAAA— FAAG 

President-Treasurer T. L. Bates 

Executive Vice-Pres Joseph R. Busk 

Vice-Pres.-Secretary Thomas J. Carnese 

Vice-Presidents Walter Everett, 

Clinton S. Ferris, Thomas F. Harrington, 
Edward F. Hudson, William H. Kearns, 
Louis Menna, Clifford N. Parsells, Ros- 
ser Reeves, Edgar P. Small. 

Radio Producers William Harding, 

Jay Clark, Alan Dingwall, Jr. 
Branch Office 
6432 Selma Ave., Hollywood 28, Calif. 
Phone Hollywood 2161-2-3 
Vice-Pres. in Charge Radio Prod., 

Austin Peterson 

Producers Harry Saz, Frank O'Connor 

Radio Accounts Placed — Colgate-Palmolive- 
Peet Co. (Palmolive Shaving Creams, Palm- 
olive Soap, Colgate Dental Cream, Halo 
Shampoo through Sherman & Marquette), 



Continental Baking Co. (Wonder Bread & 
Hostess Cakes), Carter Products, Inc. (Car- 
ter's Little Liver Pills, Arrid). 



BATTEN, BARTON, DURSTINE & 
OSBORN, INC. 

383 Madison Ave., New York 17, N. Y. 

Phone Eldorado 5-5800 

AAAA— ABP— ANPA— PPA— SNPA 

OAAA— NOAB— APA— ABC— BMB 

V.P. in Chg. Radio Arthur Pryor, Jr. 

V.P. in Chg. Radio (Hollywood) .Wayne Tiss 
Asst. Dir. Radio in Chg. Television, 

W. W. Crider 

Business Manager Leonard Erikson 

In Chg. Radio Commercials. Frank Silvernail 

Local Radio Manager Elenore Scanlan 

Chief Story Editor George Kondolf 

Mgr. Radio Promotion & Merchandising, 

James A. McGarry 
Branch Offices 
1220 Statler Office Bldg., Boston 16, Mass. 
Phone Hubbard 0430 

Vice-President F. W. Hatch 

Rand Bldg, Buffalo 3, N. Y. 
Phone Cleveland 7915 

Vice-President S. P. Irvin 

919 No. Michigan Ave, Chicago 11, 111. 
Phone Superior 9200 

Vice-President R. B. Barton 

1515 Terminal Tower Bldg, Cleveland 13, 

Ohio 

Phone Prospect 3621 

Manager E. L. Haring 

1912 Book Bldg, Detroit 26, Mich. 
Phone Cherry 5571 

Manager Robert Copeland 

1680 No. Vine St., Los Angeles 28, Calif. 
Phone Hollywood 7337 

Vice-President Wayne Tiss 

523 W. 6th St, Los Angeles 14, Calif. 
Phone Michigan 1354 

Vice-President W. B. Geissinger 

Northwestern Bank Bldg, Minneapolis 2, 

Minn. 

Phone BRidgeport 8881 

Vice-President Edward A. Cashin 

Grant Bldg, Pittsburgh 19, Penn. 
Phone Grant 8060 

Vice-President Leon D. Hansen 

Russ Bldg, San Francisco 14, Calif. 
Phone Sutter 2232 

Vice-President C. H. Ferguson 

Radio Accounts Placed — Armstrong Cork 
Co., E. I. du Pont de Nemours & Co, Inc., 
Cream of Wheat, Cresta Blanca Wine Co, 
Emerson Drug Co., Curtis Publishing Co, 
Wildroot Co, Inc., U. S. Steel Corp, Bon 
Ami Co, Boston Edison Co, Brown & Wil- 
liamson Tobacco Corp, Chamberlain Sales 
Corp., De Soto Div. Chrysler Corp., Emerson 
Drug Co, Ethyl Specialties Corp, Farmers 



177 



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• • • 



ADVERTISING AGENCIES 



& Mechanics Savings Bank, First National 
Bank of Boston, First National Bank of Min- 
neapolis, Fort Pitt Brewing Co., Gamble 
Stores, General Baking Co., Peter Hand 
Brewing Co., Jeurelle Inc., Lyon Van & Stor- 
age Co., Minneapolis Brewing Co., Mutual 
Savings Bank of Mass., Murine Co., Nehi 
Corp., Nehi Corp. — Los Angeles, New York 
Telephone Co., Pacific Telephone & Tele- 
graph Co., Penick & Ford, Ltd., Polaroid 
Corp., Reader's Digest, Southern New Eng- 
land Telephone Co., United Fruit Co., 
United-Rexall Drug Co., Tennessee Coal, 
Iron & R. R. Co., F. & M. Schaefer Brewing 
Co., General Electric Co. 

Television Accounts Placed — Royal Crown 
Cola, B. F. Goodrich, Remington Arms, Easy 
Washer, Servel, Du Pont, Corning Glass, 
North Star Blankets, Reader's Digest, Wm. 
Carter Co., Consolidated Edison, Continental 
Can Co., Hamilton Watch, General Electric, 
Liberty Mutual, Waitt & Bond, Wildroot. 



BENNETT, WALTHER & 
MENADIER, INC. 

69 Newbury St., Boston 16, Mass. 

Phone Kenmore 3820-1-2 

ABP— ANPA— PPA— APA 

President Nelson Bennett 

Vice-President Edwin C. Whittemore 

Treasurer Royal W. Leith 

Asst.Treas-Sec Mrs. Dorothy Charles 

Media Director Mrs. Elizabeth Parsons 

Acct. Executives Nelson Bennett, 

Edwin C. Whittemore, Stanely Beaman, 

Miss Laurice T. Moreland, Gordon C. 

Bennett. 

Radio Accounts Placed — Gum Products 

Co., Wesco Waterpaints, Inc., The Beacon Co. 



Directors Hoyt E. Allen, 

Olga Druce, Leslie Harris, Herbert 
Leder, Thomas McDermott, Wayne E. 
McGuirk 

Branch Offices 

6253 Hollywood Blvd., Hollywood 28, Cal. 

Phone Hillside 9151 

Vice-Pres Ted Steele 

West Coast Representative- • Al Kaye 

Office Manager. . • • Mary Edith Stahl 

Director Kenneth Burton 

326 East Main Street, Lakeland, Fla. 
Phone LAKeland 2-4571 

Director • David Kepuer 

Office Manager • Mrs. Annie G. Hull 

Radio Accounts Placed — General Foods 
Corporation, The Prudential Insurance Com- 
pany of America, The Procter and Gamble 
Company, The Best Foods, Inc., Labrofacts, 
Incorporated, Florida Citrus Commission. 

• 

BERMINGHAM, CASTLEMAN & 
PIERCE, INC. 

136 East 38th St., New York 16, N. Y. 

Phone Lexington 2-7550 

ABP— ANPA— PPA— NOAB— APA— 

AAAA 

I'residenJ Arrh Bermingliaiu 

Executive Vice-President Stewart Wark 

Vice-Presidents Alfred G. Keeshan, 

Leslie V. Spencer. 

Secretary-Treasurer Winston II. Hagen 

Radio Director George C. Castleman 

Radio Accounts Placed — Griffin Manufac- 
turing Co., Inc., Conti Products Corp., E. 
Pritchard, Inc., Dailey Mills, Inc., Lewis, 
Ltd., Louis Sherry, Inc., Pride of the Farm 
Products, United Business Service. 



BENTON AND BOWLES, INC. 

444 Madison Ave., New York 22, N. Y. 

Phone WIckersham 2-0400 

AAAA— ANPA— PPA— ABP— NOAB— 

OAAA 

Chairman of Board Atherton W. Hobler 

President Clarence B. Goshorn 

Executive Vice-Pres.. . .William R. Baker, Jr. 

Secy.-Treas Edward R. Beach 

Radio Department 
Vice-Pres. in Charge of Radio. .Walter Craig 
Vice Pres. & Manager Radio Dept., 

Ted Steele 

Script Editor LeRoy Bailey 

Casting Director Louise Young 

New Program Ideas Leslie Harris 

Manager of Publicity Richard K. Bellamy 

Vice President & Director of Media, 

H. H. Dobberteen 

Time Buyer George Kern 

Spot Time Buyer Ruth E. Jones 



FRANK BEST & CO., INC. 

9 Rockefeller PI., New York, N. Y. 

Phone Circle 7.6760 

ABP— ANPA— PPA— APA 

President Frank Best 

Vice-President I. Marks 

Secretary V. R. Best 

Time Buyer A. II. Van Buren 

Radio Accounts Placed — Geo. W. Helme 
Co., Prince George Hotel, C-O-Two Fire 
Equip. Co., Union News Co., Nassau Smelting 
& Refining Co. 

• 

THE BIOW CO., INC. 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 6-9300 

ABP— ANPA— PPA— APA— ABC 

President Milton H. Biow 

Treasurer Morris Zinneman 

Secretary. Richard M. Biow 

Asst. Secretary Anne Hauptman 



179 



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8949A SUNSET BLVD. 
HOLLYWOOD 46 
CALIFORNIA 



ADVERTISING AGENCIES 



Vice-Presidents E. J. K. Banvart, 

L. W. Thomas. 

Asst. to Pres. (Radio) John E. Hamm 

Asst. to President C. H. Wolfe 

Bulova Sta. Relations Mgr C. A. Snyder 

Radio Department 
501 Madison Ave. 

East Coast Production Mgr Bruce Dodge 

Talent Buyer Lucille Webster 

Time Buyer and Sta. Relations Head, 

John Hymes 

Publicity Director Lois Winston 

Producers Harry Spears, Max Marcin 

Hollywood Office 
6111 Sunset Blvd., Hollywood, Calif. 

West Coast Prod. Mgr Jack Runyon 

Producers Cal Kuhl, 

William Lawrence, William Spier, Irv- 
ing Brecher, Joseph Parker. 
San Francisco Office 
485 California St., San Francisco, Calif. 

Vice-President John Alden 

Radio Accounts Placed — Adam Hats, Bul- 
ova Watch Co., Eversharp, Inc., Eversharp 
Schick Razors & Blades, Hills Bros., Co., 
Lady Esther Co., Ltd., M & M Candy, Ltd., 
Philip Morris & Co., Ltd., Inc., Procter & 
Gamble Co., Roma Wine Co., San-Nap-Pak 
Co., Inc., Standard Lab., Television Accounts. 



THE BLACKMORE CO. 

2021 Grand Ave., Des Moines 12, Iowa 

Phone 2-0221 

AAAA— ABP— ANPA— PPA 

President Paul Blackmore 

Vice-President W. A. Brewer 

Secretary C. V. Christopherson 

Account Executives. . .William F. Riley, Jr., 
Robert H. Morgan 
Radio Accounts Placed — Bankers Trust 
Co. Bank, Iowa Parking Co., Western Grocer 
Co. 

• 

THE BLACKSTONE COMPANY 

221 W. 57th St., New York 19, N. Y. 
Phone Circle 7-7827 

Owner Milton Blackstone 

Associate Jack Steiner 

Manager Gladys B. Berju 

Copy Director Homer Millard 

Art Director- • Edward Sisty 

Production Manager Harry Dobrin 

Space Buyer Belle Appelbaum 

Account Executives Charles Kondla, 

Robert Towers, Mortimer Curtis, Jean 
Epstein, Nat Steingart. 

Radio Dept. 

Director of Radio Jack Steiner 

Radio Accounts Placed — Brass Rail, Rogers 
Corner, Smith Bros. Ice Cream, Grossinger 
Hotel & Country Club. 



THE BLAINE THOMPSON CO. 

234 W. 44th St., New York 18, N. Y. 

Phone, BRyant 9-2480 

ANPA— PPA 

President-Treasurer Myer Lesser 

Vice-President John J. Shubert, Jr. 

Vice-President Mario Lewis 

Radio Director Richard Ash 

Copy Chief Budd Getschal 

Radio Production Walter Lurie 



W. EARL BOTHWELL 
ADVERTISING AGENCY 

600 Grant Street, Pittsburgh 19, Pa. 

Phone Court 6565 

AAAA— ABP— ANPA— PPA— PRB—APA 

ABC— BMB 

Radio Director G. Taylor Urquhart 

Asst. Radio Director. .Mrs. Barbara Hendel 
Account Executives. .. .William R. Dahlman, 
Gordon Arnold 

Media Director Howard Black 

Branch Offices 

101 Park Ave., New York 16, N. Y. 

Phone LEx. 2-1845 

Acting Radio Director H. B. Trautman 

1624 N. Hudson St., Hollywood 28, Calif. 
Phone Hillside 0209 

Radio Director Nathan A. Tufts 

Radio Accounts Placed — American Home 
Products Corp. (American Home Foods 
Inc.), (Duff's Baking Mix, Div.), Boyle-Mid- 
way Inc., Frank & Seder Dept. Store, Chef 
Paulin Poultry Prods., Allegheny County 
Democratic Committee, John M. Roberts 
Co., Retail Merchants Assn. of Pittsburgh. 



BOTSFORD, CONSTANTINE & 
GARDNER 

115 SW 4th Ave., Portland 4, Oregon 

Phone Atwater 9541 

AAAA— ABP— ANPA— PPA— tfOAB 

APA— ABC— OAAA 

President. David M. Botsford, Sr. 

Exec. Vice-Pres Ray Andrews, 

C. P. Constantine, Stanley G. Swanberg 

Vice-Presidents Frankie Coykendall, 

Frank King, Win Cline, George McNutt, 
Thomas O. Morris, Jr., Elizabeth Eyerly 

Sec.-Treas Merle W. Manly 

Branch Offices 

333 Central Bldg., Seattle 4, Wash. 

Phone Eliot 3523 

Exec. Vice-Pres C. P. Constantine 

350 Russ Bldg., San Francisco 4, Calif. 
Phone Exbrook 7565 

President David M. Botsford 

629 S. Hill St., Los Angeles 14, Calif. 



181 






, ,:, 




BILL ANSON 



11 



HOLLYWOOD BANDSTAND' 



KFWB 



182 



ADVERTISING AGENCIES 



Phone Michigan 1427 

Vice-President Thomas O. Morris, Jr. 

3104 Empire State Bldg., New York 1, N. Y. 
Phone BRyant 9-4845 

Vice-President Elizabeth Eyerly 

Radio Accounts Placed — Avoset, Inc., 
Crispie Potato Chip Co., Foreman & Clark, 
General Paint Corp., Lucky Stores, National 
Biscuit Co. (West Coast), Olympia Brewing 
Co., Oregon Mutual Fire Insurance Co., 
Tillamook County Creamery Assn., Wellman 
Peck & Company. 



R. C. BRETH, INC. 

310 Pine St., Green Bay, Wise. 
Phone Howard 134 

President R. C. Breth 

Vice-President Russel Spoor 

Secretary A. W. August 

Treasurer T. H. Shreve 

Account Executive Arthur Ohlsson 

Radio Accounts Placed — Home Mutual In- 
surance Co., Brillion Iron Works, Inc., Home 
Mutual Casualty Co., WTAQ. 



STANLEY G. BOYNTON AGENCY 

410-11 Fisher Bldg., Detroit 2, Mich. 

Phone TRinity 1-2552 

ABP— ANPA— PPA 

President Stanley G. Boynton 

Vice-President L. C. Boynton 

Secretary ......... V. Cory Hancock 

Treasurer D. H. Bartlett 

Program Director, Asst. to Mr. Boynton, 

Larry Payne 

Traffic Manager R. M. Wilson 

Radio Producer Larry Payne 

Radio Accounts Placed — Radio Bible Class, 
Wesley Radio League, American Society of 
Industrial Engineers, Calvary Hour, New 
World Coming, Highland Park Baptist 
Church, Devotional Hour, National Tennis 
Matches, Zoller Gospel Tabernacle. 



BRESNICK & SOLOMONT 

216 Tremont St., Boston 16, Mass. 

Phone Liberty 7751 
ABP — ANPA — PPA — APA 

Principal Oscar Bresnick 

Principal Chester L. Solomont 

Account Executives Joseph Blue, 

Arthur Cohen, Frank Gardner. 
Radio Accounts Placed — Federal Savings & 
Loan Assn. of New England, Dawson's 
Brewery, Inc., M. Hoffman & Co. 



THE J. CARSON BRANTLEY 
ADVERTISING AGENCY 

Owen Building, Salisbury, N. C. 
Phone 900 

President J. Carson Brantley 

Treasurer A. R. Monroe 

Production Nancy Boyd Payne 

Time Buyer. A. N. Cheney 

Radio Dir. & Prod J. Carson Brantley 

Radio Accounts Placed — Stanback Co., R. J. 
Reynolds Tobacco Co. (Brown's Mule Plug 
Tobacco), Duke Power Co., Owen Drug Co., 
Dixie Rub Co., Salisbury Post, Juvare Co., 
The Anissa.Co., The Banna Co. 



BRISACHER, VAN NORDEN 
& STAFF 

310 Crocker Bldg., San Francisco 4, Calif. 

Phone Garfield 0276 

ANPA— APA— PPA— O AAA 

President Emil Brisacher 

Vice-President Franklin C. Wheeler 

Secretary Weston Settlemier 

Treasurer Charles H. Gabriel 

Time Buyer Marie Eaton 

Radio Producers Walton Purdom, 

Lester A. Friedman 

Branch Offices 

Garfield Bldg., Los Angeles 14, Calif. 

Phone Michigan 8763 

Vice-President R. T. Van Norden 

Radio Director Charles Chaplin 

140 East 39th St., New York 16, N. Y. 
Phone Plaza 8-1634 

Manager James P. Derum 

Radio Accounts Placed — Acme Breweries, 
Bohemian Distributing Co., Franzia Bros. 
Winery, Standard Beverages, Davi Miracle 
Foam, M-Dee Products, 42 Products, Ltd., 
Monogram Pictures Corp. 

BROADCAST ADVERTISING CO. 

3055 Wilshire Blvd., Los Angeles 5, Calif. 
Phone, Exposition 1339 

Owner Van C. Newkirk 

Production Manager John G. Fryer 

Office Manager Betty Culbert 

Radio Accounts Placed — Crew of Good 
Ship Grace, Inc., Floyd B. Johnson, Grace 
Dotson, Calvary Assembly, Know Your Bi- 
ble, Youth for Christ, World's Greatest Book 
Quiz. 

BROADCASTERS PROMOTION 
SERVICE 

Atlantic City, N. J. 
Business Manager. James Dooley 

• 

BROOKE, SMITH, FRENCH & 
DORRANCE, INC. 

Jefferson at Burns, Detroit 1, Mich. 



183 




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TED STEELE 

and his Orchestra 



184 



• • • 



ADVERTISING AGENCIES 



• • 



Phone Columbia 0860 

52 Vanderbilt Ave., New York 17, N. Y. 

Phone Murray Hill 6-1800 

AAAA — ANPA — PPA — ABP 

APA — NOAB 

Chairman of Board Sturges Dorrance 

President Willard S. French 

Secretary-Treasurer Guy C. Smith 

Vice-President Charles W. Brooke 

Vice-Presidents H. M. Overstreet, 

Henry E. Pengel, Jr., C. C. Wilmot, J. G. 
Williams, Walter C. Ayers, Blount Slade 

Manager, Media Dept Herbert R. Bayle 

Director of Research Walter C. Ayers 

Director of Radio H. R. Bayle 



BROOKS ADVERTISING AGENCY 

416 W. 8th St., Los Angeles 14, Calif. 

Phone TRinitv 0558 

ANPA— PPA 

General Manager A. R. Brooks 

Secretary- • • • E. Nyberg 

Time Buyer A. R. Brooks 

Copy Chief Anne Miller 

Production ..••••• Ann Ferkanin 

Art Director Len Wolf 

Acct. Exec ••...•• S. P. Brooks 

Radio Producer • • . . • -Lenord Reeg 

Radio Accounts Placed — Bekins Moving & 
Storage, Citizens Nat'l Trust & Savings Bank, 
Bekins Van & Storage Co., Everest & Jen- 
nings, Golden West Products Co., Roland J. 
Caupel Co., Port of Los Angeles, Anderson- 
Obrien Co. 

• 

D. P. BROTHER & CO., INC. 

General Motors Bldg., Detroit 2, Mich. 

Phone Trinity 2-8250 

APA — AAAA — ANPA — ABP 

NOAB— PPA— O AAA— ABC 

President D. P. Brother 

Vice-President Clarence Hatch 

Account Executives J. S. Howell, 

Trueman Campbell. 
• 

FRANKLIN BRUCK ADVERTISING 
CORP. 

RKO Bldg., Rockefeller Center, 
New York 20, N. Y. 
Phone Circle 7-7660 

President Franklin Bruck 

Secretary and Radio 

Director M. J. Kleinfeld 

Vice-President Mort Heineman 

Radio Time Buyer Rae Elbroch 

Radio Traffic Milton Jurin 

Radio Production Howard Blake 

Research Director Jules Nathan 

Radio Accounts Placed — North American 
Accident Insurance Co., Warrens Chewing 
Gum, Johnson Candy Co., Fashion Frocks, 
The Theobald Industries. 



CHARLES BRUNELLE ADV. AGENCY 

15 Lewis St., Hartford 3, Conn. 
Phone 7-0726 

President & Treasurer Charles Brunelle 

Vice-Presidents John E. Finneran, 

Robinson Smith. 

Secretary Madeline McLaughlin 

Radio Account Placed — Sage- Allen & Co., 
Inc., Bushnell Memorial Hall. 

• 

BUCHANAN & COMPANY, INC. 

1501 Broadway, New York 18, N. Y. 

Phone MEdallion 3-3380 

AAAA — ANPA — PPA — ABP — SNPA 

Chairman of Board, Treas... .John Hertz, Jr. 

President T. S. Buchanan 

Vice-Presidents Douglas Day, 

Rudolph Montgelas, Joseph Dunn 

Secretary A. Grace Barrett 

Dir. of Radio & Television Martin Jones 

Business Manager Alfred Beckman 

Time Buyers (Network) .. .Alfred Beckman, 
(Spot) William D. Smith 

Assistant to Radio Dir Elise Bonnet 

Business Manager Nat Strom 

Television Dept Martin Jones, 

Patricia Sears 

Branch Offices 

919 No. Michigan Ave., Chicago 11, 111. 

Phone Superior 3047 

Vice-President John K. Kettlewell 

427 West 5th St., Los Angeles 13, Cal. 
Phone Mutual 6316 

Vice-President Fred M. Jordan 

155 Montgomery St., San Francisco 4, Calif. 
Phone Yukon 2802 

Manager Ray Randall 

Radio Accounts Placed — The Texas Co., 
Paramount Pictures, Inc., Rainier Brewing 
Co., Adam Hats, United Artists Corp., PRC 
Pictures, Title Insurance & Trust Co. of Los 
Angeles. 

Television Accounts Placed — Allen B. Du 
Mont Labs. 

BUCHANAN-THOMAS 
ADVERTISING CO. 

412 So. 19th St., Omaha 2, Nebraska 

Phone AT 2125 

ABP— ANPA— PPA 

Partner C. C. Buchanan 

Partner. L. H. Thomas 

Radio Director Adam Reinemund 

• 

LEO BURNETT COMPANY, INC. 

360 North Michigan Ave., Chicago 1, 111. 

Phone Central 5959 

AAAA— ANPA— PPA— ABP— NOAB — ABC 



185 



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We represent many outstanding writers for the 
production of tailor-made radio shows. 



V. S. BECKER 

^Arai/etfiJ in a Service 

562 FIFTH AVENUE, NEW YORK 19, N. Y. 
Phone: CI. 7-2800 



1(?6 



• • • 



ADVERTISING AGENCIES 



• • • 



President Leo Burnett 

Executive Vice-President R. N. Heath 

Vice-President E. Ross Gamble 

Branch Offices 

743 Fifth Ave., New York 22, N. Y. 

Phone PLaza 5-2772 

411 West Fifth, Los Angeles 13, Calif. 

Phone Mutual 5167 
Radio Accounts Placed — Pure Oil Co., 
Brown Shoe Co., American Meat Inst., Shef- 
ford Cheese Co. 



BERT BUTTERWORTH AGENCY 

1606 N. Highland Ave. 

Hollywood 28, California 

Phone Hollywood 7263 



CAHN-MILLER, INC. 

413 N. Charles St., Baltimore 1, Md. 

Phone Saratoga 4466-7 

PPA 

President Louis F. Cahn 

Vice-President C. LeRoy Miller 

Secretary George Gettman 

Radio Director Louis C. Pedler, Jr. 

Retail Dept Mrs. Hilda Katz 

Radio Accounts Placed — Elite Laundry, 
Fraternity Federal Savings & Loan Associa- 
tion, N. Hess Sons, Inc., Jarman Motors, 
Inc., The May Co., Popular Club Bottling 
Co., Vermont Federal Savings & Loan As- 
sociation, Nelson & Co., Earl Johnson's Mec- 
ca Restaurant, K. Katz & Sons (Katz 
Clothes). 



BYER & BOWMAN ADVERTISING 
AGENCY 

203 East Broad St., Columbus 15, Ohio 

Phone Main 3276 

ABP— ANPA— PPA— APA— NAOB 

Partners Herbert Byer, 

Gus K. Bowman, Joel M. Burghalter 

Art Director Walter J. Kennelly 

Public Relations Director. .Claud F. Weimer 
Director Radio Department. .. .Herbert Byer 
Radio Accounts Placed — The Skidoo Co., 
Budd & Co., Ashland Oil & Refining Co., 
Clean Products Co., Wetalene Laboratories, 
Columbus Philharmonic. 



HAROLD CABOT & CO., INC. 

136 Federal St., Boston 10, Mass. 

Phone Hancock 7690 

AAAA— ANPA— PPA— NOAB— APA 

President. . • . ■ ■ .Harold Cabot 

Vice-President Langley C. Keyes 

Vice-President Donald D. Douglas 

Vice-President ... William H. Ganick 

Vice-President. . • . Edward F. Chase 

Vice-President George E. Griffin 

Treasurer — Richard P. Holland 

Time Buyer Jan Gilbert 

Branch Office 

120 Exchange St., Portland, Maine 

Phone 3-5962 

Manager Richard I. Miller 

Radio Accounts Placed — Boston and Maine 
Railroad, Boston & Maine Transportation 
Co., Boston Elevated Railway, Boston Globe, 
Boit, Dalton & Church, Samuel Cabot, Inc., 
W. L. Douglas Shoe Co., H. P. Hood & Sons, 
Miller & Hollis, Inc., Arthur Murray Dance 
Studios (New England Offices), L. E. Mason 
Co., Rock of Ages Corporation. 



CALKINS <& HOLDEN 

247 Park Ave., New York 17, N. Y. 
Phone WIckersham 2-6900 

AAAA— ABP— ANPA PPA— PRB— 

SAAA— SNPA— OAAA— NOAB— ABC 

President J. Sherwood Smith 

Vice-President Rene Clark 

Secretary-Treasurer R. P. Clayberger 

Art Director Walter B. Geoghegan 

Production Manager Fred Oughton 

Manager Outdoor Dept F. J. Fitzgerald 

Media Director Thomas H. Young 

Radio Program Director. . .Chester H. Miller 

Branch Office 

336 No. Michigan Ave., Chicago, III. 

Randolph 3831 

Radio Dept. Manager. R. A. Washburn 

Radio Accounts Placed — Stokley-Van 
Camp, Inc., Oakite Products, Inc., Weston 
Biscuit Co. 



CAMPBELL-EWALD CO., INC. 
(Eastern Division) 

10 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 7-6383 

AAAA— ABP— ANPA— APA — NOAB — PPA 

Chairman of the Board. .. .Henry T. Ewald 

President Fletcher D. Richards 

First Vice-Pres Willis E. Blodgett 

Vice-President Lynn B. Dudley 

Vice-Pres. & Secty Duane W. Beurmann 

V.P. & Media Dir E. A. Elliott 

V.P. & Art Dir W. A. McNabb 

Vice-President Radcliffe Romeyn 

Radio Director. ...... Richard E. Hackenger 

Spot Radio & Tele. Dir Kenneth Young 

Radio Accounts Placed — United States 
Rubber Co., Philharmonic Concert. 

Television Accounts Placed — U. S. Rubber 
Co. 



187 



CAMPBELL-EWALD CO. 

3044 W. Grand Blvd., Detroit 2, Mich. 

Phone Trinity 2-6200 

AAAA— ANPA— NOAB— PPA— PRB— 

APA— ABC 

President Henry T. Ewald 

Exec. V.-P. & Gen. Mgr.. ...... .H. G. Little 

Radio Committee W. H. Chase (Chair- 
man), T. B. Adams (Secretary). 
Vice President-Media Director. J. J. Hartigan 
Branch Offices 
230 N. Michigan Ave., 
Central 1946, Chicago, 111. 

Vice-Pres. & Gen. Mgr E. W. Clements 

714 W. Olympic Blvd. 

Los Angeles, Cal. 

Richmond 6204 

Vice-Pres.-Manager R. H. Crooker 

Radio Accounts Placed — Chevrolet Motor 
Div. of General Motors Corp., Foulds Mill- 
ing Co., The Detroit Edison Co., Los Angeles 
Daily News. 

CAMPBELL-MITHUN, INC. 

1370 Northwestern Bank Bldg. 

Minneapolis 2, Minn. 

Phone ATlantic 3231 

ANPA— PPA— APB— AAAA— SNPA— 

SAAA— PRB 

Chairman of the Board.. Ralph B. Campbell 



Presidents Ray O. Mithun, 

August C. Ragnow, Walter Taube, John 
K. Mortland. 

Secretary-Treasurer E. S. Brugette 

Radio Dept. 

Radio Director — John Forney 

Time Buyer • • Harry Johnson 

1024 Palmolive Bldg. 

Chicago 11, 111. 

Delaware 7553 

Radio Dept. 

Radio Director Arthur H. Lund 

• 

THE CAPLES COMPANY 

535 Fifth Ave., New York 17, N. Y. 

Phone LExington 2-0850 

ANPA— PPA— APA— NOAB 

President R. C. Caples 

Vice-President Hudson Meyer 

Radio Dept. 

Director of Radio Dave Lewis 

Time Buyer Ruth D. Folster 

Producer Dave Lewis 

Television Dept. 

Director of Television Dave Lewis 

Branch Offices 

225 East Erie St., Chicago, 111. 

Phone Superior 6016 

Vice-President R. N. Hartsing 

1504 Dodge St., Omaha, Nebr. 
Phone Jackson 1107 



IS' 




RADIO STATIONS.. 

TIMELY NEWS PHOTOS, INC. 
can publicize Radio Stations (with- 
out cost to them) by means of plac- 
ing TIMELY NEWS PHOTOS 
DISPLAYS with each merchant sub- 
scriber in their broadcast area. 
Your call letters and station copy 
prominently displayed on screened 
glass. 

Attractive chrome border frame — 
Blue background with white letter- 
ing. 

Three spot news pictures are mailed 
each week for a period of fifty-two 
weeks. 

Service and displays designed ex- 
clusively for radio. 
Many stations now using this plan. 

For further details write 

TIMELY NEWS PHOTOS, Inc. 

165 Broadway, New York 6, N. Y. 
Tel.: COrrlandr 7-3009 



1SS 



ADVERTISING AGENCIES 



Radio Department Head Russell Rullman 

412 West Sixth St., Los Angeles, Calif. 
Phone Mutual 4143 

Manager Arthur Caron 

Radio Accounts Placed — American Ex- 
press; Union Pacific Railroad; Chicago & 
North Western Railway; Railway Express 
Illinois Central. 

• 

CARTER ADV. AGENCY, INC. 

912 Baltimore Ave., Kansas City 6, Mo. 

Phone HA 1356 

609 Minnesota Ave., Kansas City 12, Kansas 

Phone DR 3077 

ABP— ANPA— NOAB— NAAN— APA 

President Charles W. Carter 

Vice-President. Wm. G. Rowe 

Secy.-Treas Josephine Dahlin 

Radio Director Lee Hall 

Radio Accounts Placed — Helzberg's Jew- 
elers), Rushton Baking Co., Rudy Patrick 
Seed Co., Kansas City Dairy Council, R. B. 
Jones & Sons, Insurance, Perry Pontiac. 

• 

R. H. CARY, INC. 

908-10 Liberty Bldg., Des Moines 9, Iowa 

Phone 4-0375 

ABP— ANPA— PPA—FAAG— APA 

President R. H. Cary 

Vice-President Fred A. Reed 

Secretary Grace Amsbury 

Treasurer R. H. Cary 

Art Director R. M. Williamson 

Production Manager Edwin J. Ford 

Radio Dept. 

Radio Director Fred A. Reed 

Chief Time Buyer R. H. Cary 

Time Buyer Helen A. LaVelle 

Radio Accounts Placed — Oelwein Chemical 
Co., Thompson Hybrid Corn Co., Des Moines 
Ice & Fuel Company, Riverview Park. 
• 

CECIL & PRESBREY, INC. 

247 Park Ave., New York 17, N. Y. 

Phone WIckersham 2-8200 

ANPA— AAAA—PPA— APA— NOAB 

ABP— OAAA— ABC— BMB 

President James M. Cecil 

Vice-Presidents Edward Noakes, 

H. L. Kneeland, Samuel Dalsimer, S. M. 
Kenyon, Terrence F. MacGrath, Robert 
Carley 

Sec. & Treas David C. Thomas 

Media Dir Harry Parnas 

Radio Dir., John M. Wyatt, Jr. 

Time Buyer Harry Parnas 

Radio & Tele. Producer. John M. Wyatt, Jr. 
Radio Accounts Placed — Hudson Products, 
Inc., Omega Chemical Co., Ronson Art Metal 
Works, Inc., Oyster Shell Products Corp., 
Philip Morris & Co., Inc., Ltd. (Fleetwood 
Cigarettes). 



HERBERT CHASON COMPANY 

24 E. 23rd St., New York 10, N. Y. 

GRamercy 3-7272-3 

ABP 

President Herbert S. Chason 

Radio Accounts Placed — Mack Drug Co., 
Schiller-Dubrow. 



THE CHERNOW COMPANY 

Empire State Bldg., New York 1, N. Y. 
Phone PEnnsylvania 6-3520 

President ..••....-.•• Sam Chernow 

Vice-President Leo A. Friedman 

Director of Radio. . • • Tex Weiner 



NELSON CHESMAN COMPANY 

Hamilton Trust Bldg., Chattanooga 8, Tenn. 

Phone 6-4942 

SNPA— APA— OAI 

Partners. ..... .John E. Fontaine, S. M. Kelly 

Radio Dept. 

Radio Director. . . . • • H. Gene Sample 

Radio Accounts Placed — The Chattanooga 
Medicine Co., Fleetwood Coffee Co., Double- 
Colo Co., Olan Mills Portrait Studios. 



C. P. CLARE, INC. 

113 Seventh Ave., No., Nashville, Tenn. 

Phone 6-4179 

ABP — ANPA — PPA — SNPA — NOAB 

First Advertising Agency Group 

President-In Charge of Radio. ...C. P. Clark 

Vice-Pres. & Treasurer -D. G. Goodwin 

Secretary Jeanne D. Clark 

Radio Account Placed — Southern Coach 
Lines, Inc. 



THE CLEMENTS COMPANY, INC. 

1601 Chestnut St., Philadelphia, Pa. 
Phone Rittenhouse 0236 

President-Treasurer I. W. Clements 

Vice-President-Secretary. . .E. D. Masterman 

Director of Radio Alice Clements 

Radio Accounts Placed — Network: Modern 
Food Process Co., F. G. Vogt & Sons, Pharma- 
co, Inc., Hudson Coal Co., Horn & Hardart, 
Certified Milk Assn. 



RUSSELL C. COMER ADVERTISING 
CO. 

15 W. 10th St., Kansas City, Mo. 

Phone HArrison 3964 

APA — ANPA 

Partner Russell C. Comer 

Partner Ruth E. Comer 

Space Buyer .Daniel C. Martin 



189 



Production Mgr John C. Fehlandt 

Acct. Executive Gardner Reams 

Radio Department Manager Bill Godden 



COMPTON ADVERTISING, INC. 

630 Fifth Ave., New York 20, N. Y. 

Phone Circle 6-2800 

SNPA— AAAA— ANPA— PPA— O AAA— 

NOAB— ABC 

Chairman of the Board. . .Richard Compton 

President Robert D. Holbrook 

Vice-Pres. & Treas Leonard T. Bush 

Vice-Presidents Thurman L. Barnard, 

Frank R. Griffin, Edward Battey, Murray 
Bolen (Hollywood Office), Craig David- 
son, Muriel Haynes, Guy Richards, Lewis 
H. Titterton. 

Sec. & Comptroller Charles McCormack 

Vice-Pies. & Asst. Treasurer, 

John K. Strubling, Jr. 
Media Supervisor. .. .William B. Maillefert 

Mgr. Radio Dept Storrs Haynes 

Casting Director Vera Larkin 

Publicity Director Virginia Travers 

Head Time Buyer William B. Maillefert 

Radio Time Buyers Henry Clochessy, 

Jean Lawler, Don Carter. 

Daytime Radio Director Evelyn Pierce 

New Program Buyer Joan Geddes 

Branch Offices 
Socony Vacuum Bldg., Chicago, 111. 

Manager L. 0. Holmberg 

New Center Bldg, Detroit, Mich. 

Manager M. P. Vorberg 

Land Bank Bldg., Kansas City, Mo. 

Manager Merrell Boyce 

Gwynne Bldg., Cincinnati, O. 

Manager Robert Marsh 

411 E. Mason St., Milwaukee, Wis. 

Manager .Harry Scott 

6253 Hollywood Blvd., Hollywood, Cal. 

Manager Murray Bolen 

Radio Accounts Placed — Procter & Gam 
ble Co. (Ivory Soap, Ivory Flakes, Crisco 
Barsalou Soap, Duz), Wheatena Corp., So 
cony-Vacuum Oil Co., Krueger Brewing Co. 
ALUs Chalmers Co., Goodyear Tire and Rub 
ber Co. 



THE CONNOR COMPANY 

544 Market St., 

San Francisco 5, Cal. 

Phone, YUkon 0196 

APA — ABP — FAAG 

President. Edward W. Connor 

Exec. Vice-Pres Robert W. Conley 

Treasurer Denis Muir 

Production Manager Louis Means 

Account Executives E. W. Connor, 

Robert W. Conley, Denis Muir, G. Huf- 
man 



COOLIDGE ADVERTISING CO. 

308-311 Insurance Exchange, Des Moines, It 

Phone 2-0221 

AAAA — ABP — ANPA — PPA — APA 

Officers 

President Paul Blakemore 

Vice-President Henry Kroeger 

Production Manager N. E. deReus 



DON COUPER 

441 Lexington Ave. 
Phone, MUrray Hill 2-2109 



COWAN & DENGLER, INC. 

527 Fifth Ave., New York 17, N. Y. 

Phone MUrray Hill 2-0940 

ANPA — PPA — NOAB — APA 

President Stuart D. Cowan 

Vice-Pres. & Treasurer H. W. Dengler 

Vice-President Porter F. Leach 

Secretary Stuart D. Cowan, Jr. 

Space-Time Buyer Miss A. Marie Maus 

Radio Accounts Placed — Isbandsten-Moller 
Co., Inc., Mittag & Volger, Inc., Telicon 
Corp. (Launderette). 
• 

JOHN GILBERT CRAIG ADV. 

903 Shipley St., Wilmington, Del 
Phone 6185 

Account Executives John Gilbert Craig. 

Kathleen Anderson Walsh, Robert P. 
Miller. 
Radio Accounts Placed — Mason-Dixon 
Radio Group. 



THE CRAMER-KRASSELT CO, 

733 N. Van Buren St., Milwaukee 2, Wis. 

Phone Daly 3500 

AAAA — ABP — ANPA — PPA 

APA — NOAB 

President A. W. Seiler 

Executive Vice-President. .... .H. N. Pasteur 

Vice-Presidents L. H. Ness, 

C. W. Faude 

Director of Media L. H. Ness 

Time Buyer Loretta Mahar 

Radio Director J. S. Stolzoff 

Chief Continuity Writer Elizabeth Taft 

Radio Accounts Placed — Plankinton Pack- 
ing Co., The Massey-Harris Co., Victor Stamm 
& Associates, Ed. Schuster & Co., Amity 
Leather Co., Wilmaukee Co., Sperry Candy 
Co., McConnon & Co., Mackwin Co., Luick 
Ice Cream Co., Luick Dairy Co., Blue Mound 
Oil Co. 

• 

CRITCHFIELD & COMPANY 

720 North Michigan Ave., Chicago 11, 111. 

Phone Superior 3061 

ANPA — APA — PPA — NAOB 



190 



ADVERTISING AGENCIES 



• • • 



President. Scott S. Smith 

Vice-President E. P. Nesbitt 

Space Buyer E. Groenboom 

Production Manager R. M. Cowing 

Radio Accounts Placed — Wheeling Steel 
Corp. 



CRUTTENDEN & EGER 

64 E. Lake St., Chicago 1, 111. 

Phone Central 7830 

ABP— ANPA— PPA— NOAB— APA 

Owner Edmond I. Eger 

Account Executive • .Leon H. Lewis 

Account Executi\e ..... .George M. Stern 

Account Executive Patrick Shannon 

Account Executive Harley B. Hobbs 

Media-Research Director ... .Harry C. Pick 

Art Director Harry J. Beier 

Copywriter. . • .Herman H. Breslich 

Copywriter Justin C. Tanner 

Radio Time Buyer. . Harry C. Pick 

Radio Accounts Placed — Admiral Corp., 
Klein's Sporting Goods, EG/ Foods, Inc. 

Television Account Placed — Admiral Corp. 



DANCER-FITZGERALD-SAMPLE 

221 No. La Salle St., Chicago 1, 111. 

Phone State 3800 

ABP— ANPA— APA— PPA— ABC— NOAB 

President H. M. Dancer 

Vice President. . • C. L. Fitzgerald 

Vice President. . J. G. Sample 

Treasurer and Secretary Paul Keenan 

Acct. Execs Everett C. Bradley, 

D. D. Brown, Joseph Greeley, Thomas L. 
Greer, Robert F. Hussey, J. Kenneth 
Laird, James S. Lind, G. H. Johnson, 
Richard Janney. 

Radio Department 

Radio Director Roy Winsor 

Radio Acct. Exec ••.... Carl Stanton 

Radio Supervisors. ...... .George Stellman, 

James West, H. Y. Bingham, Philip Bow- 
man. 

Dir. Radio Contracts James J. Neale 

Branch Offices 

247 Park Ave., New York 17, N. Y. 

Phone Wickersham 2-4200 

Managerment. . . . • • .H. M. Dancer, President, 

T. H. Brown, Jr., Asst. to Pres. 

Acct. Execs Frank A. Kearney, 

George G. Tormey, F. K. Beirn, H. B. 
Cohen, W. W. Holt, A. W. Spence, Jr., W. B. 
Stewart. 

Radio Acct. Exec Carl Stanton 

Rm. 1014, Taft Building, 1680 Vine Street 

Hollywood 28, Calif. 

Phone Hempstead 8166 



Manager. ... Alvin Kabaker 

Dancer-Fitzgerald-Sample, Ltd. 

6 King Street, East 

Toronto, Ontario, Canada 

Phone Adelaide 2851 

Manager Gilbert Nunns 

Radio Accounts Placed — General Mills, 
Inc., Proctor & Gamble Company, Sterling 
Drug Inc., Kilmer & Co., Inc., Whitehall 
Pharmacal Company, Boyle-Midway, Inc., 
Falstaff Brewing Corp., Continental Illinois 
National Bank & Trust Co. 
• 

D'ARCY ADVERTISING COMPANY 

Missouri Pacific Bldg., St. Louis 3, Mo. 

Phone Central 6700 

AAAA — ANPA — PPA — AI5P - IMII5 — 

SAAA— SNPA— NOAB— OAAA 

President. . • • .J. F. Oberwinder 

Secretary-Treasurer C. C. Pangman 

Branch Ojjices 
515 Madison Ave., New York 22, N. Y. 



Ph 



Eldor 



5-543 



Vice-President in Charge of 

Radio • • J. Toigo 

Radio Dept • . P. A. Louis 

Terminal Bldg.. Cleveland, Ohio 

Phone Cherry 0158 

Stanley Seward 

90 Broadview Ave., Toronto, Canada 

Gramont Altenbernd 

Radio Account Placed — The Coca-Cola Co. 



JIMM DAUGHERTY, INC. 

706 Chestnut St., St. Louis, Mo. 
Phone Main 0790-0791 
PPA — NOAB — APA 
President-Time Buyer. .James M. Daugherty 
Secretary-Treasurer. .Pauline Otto Daugherty 
Radio Accounts Placed — Pepsi -Co la Bot- 
tlers of St. Louis, Meyer Bros. Drug Co., 
St. Louis Dairy Co. 



BEN DEAN ADVERTISING AGENCY 

207 Houseman Bldg., Grand Rapids, Mich. 
Phone 8-0666 
APA— ABP 

Owner Ben Dean 

4.sst Mildred Juneau 

Radio Account Placed— WOOD Radio Sta- 
tion, King-Trendle Broadcasting Corp. 



DOE-ANDERSON ADVERTISING 
AGENCY 

308 Martin Brown Bldg., Louisville 2, Ky. 

Phone Wabash 3193 

APA— ANPA— PPA— SNPA 

President Elmer H. Doe 

Account Executive Warwick Anderson 



191 



DOHERTY, CLIFFORD & 
SHENFIELD INC. 

350 Fifth Avenue, New York 1, N. Y. 

BRyant 9-0445 

AAAA— ABP— ANPA— PPA— NOAB— APA 

President Lawrence L. Shenfield 

Vice-Pres. & Treas Arthur Cobb, Jr. 

Vice-Presidents Donald K. Clifford, 

Francis J. Doherty 

Secretary Wm. E. Steers 

Asst. Treas Nelson 0. Argueso 

Radio Dept. 

Radio Director Chester MacCracken 

Dir. of Radio Commercials John Mullen 

Radio Time Buyer Helen Wilbur 

Radio Accounts Placed — Bristol-Myers Co., 
Reid's Ice Cream. 

Television Accounts Placed — Bristol- 
Myers Co., Reid's Ice Cream. 

• 

THE RALPH L. DOMBROWER CO., 
INC. 

11 E. Franklin St., Richmond 19, Va. 

Phone 3-11L3 

ABP— ANPA— PPA— SNPA— AAAA— 

PRB— SAAA 

President-Treas... Ralph L. Dombrower, Sr. 

Vice-Pres Ralph L. Dombrower, Jr. 

Secretary. . • • Lewis D. Andrews 

Director J. C. Fulmer 

Account Executive J. Linwood Jackson 

Talent Pur T. Michaux Moody 

Branch Office 

Woodward Bldg., Washington, D. C. 

Phone Republic 1420 

Manager Philip Rosenfeld 

Radio Accounts Placed — Southerland Wine 
Corp. (Velvet Rose Wines), Southern Bis- 
cuit Co. (FFV Cookies & Crackers), 4-Most 
Stores Co., Inc. (GRIP-ON Waterproofing 
Treatment). 

• 

DONAHUE AND COE, INC. 

1270 Ave. of Americas, New York 20, N. Y. 

Phone Columbus 5-4252 

ANPA— PPA— ABP— SNPA— 

OAAA— APA— NOAB 

President E. J. Churchill 

Vice-Presidents Bertram S. Nayf ack, 

Harry L. Morrill (Atlanta). 

Vice-Pres. & Art Dir Wm. Schneider 

Secretary 0. A. Kingsbury 

Treasurer W. D. Patterson 

Vice.Pres. in Charge all Radio. .Tom Revere 

Time Buyer T. H. Lynch 

Dir. Motion Picture Radio Production, 

A. C. Rigrod 

Branch Office 

411 Hurt Bldg., Atlanta, Ga. 

Phone Main 5662 

Manager & Vice-Pres.. . . . . .H. L. Merrill, Jr. 



DOREMUS & CO. 

120 Broadway, New York 5, N. Y. 

Phone REctor 2-3000 

ANPA— PP A— APA -ABP— NO AB 

President Wm. H. Long, Jr. 

Exec. Vice-Pres W. H. Burnham 

Treasurer R. E. Williams 



DORLAN, INTERNATIONAL- 
PETTINGELL & FENTON, INC. 

247 Park Avenue, New York, N. Y. 

Phone Eldorado 5-2685 

ABP— ANPA— PPA— NOAB 

President Atherton Pettingell 

Exec. Vice-Pres.-Treasurer — ..Walter Maas 

Vice-President • -Charles B. Strauss 

Vice-President Herbert Bayer 

Radio Dept Handled by Mildred 

Fenton Productions. 

• 

IOHN C. DOWD, INC. 

212 Park Square Bldg., Boston, Mass. 
Phone Hubbard 8050 

President John C. Dowd 

Executive Vice-President E. D. Parent 

Vice-Presidents E. W. Lancaster, 

W. Davenport. 

Treasurer Geo. E. Murphy 

Radio Director-Talent. .. .Gerard H. Slattery 
Radio Accounts Placed — Albany Carpet 
Cleaning Co., Allied Salt & Chemical Co., 
Atlantic Coal Co., Britex Co., Clinton Cloth- 
ing Mfg. Co., Wm. Filene's Sons Co., First 
National Stores, Martin L. Hall Co., M. A. 
Hanna Co., Homes, Inc., Jenney Mfg.. Co., 
Kennebec Wharf & Coal Co., Wm. Leavens 
Co., Massachusetts Dept. of Agriculture, 
Paine Furniture Co., K. J. Quinn & Co., Inc., 
Snider Fuel Corp., Stanley System. 

• 

L. I. DuMAHAUT ADV. AGENCY 

827 David Stott Bldg., Detroit 26, Mich. 
Phone, RANdolph 9480 

President L. Jerome DuMahaut 

Production Mgr Theresa Savin 



ROY S. DURSTINE, INC. 

730 Fifth Ave., New York 19, N. Y. 

Phone, Circle 6-1400 

PPA— NOAB— ANPA— APA— SNPA— ABC 

President. Roy S. Durstine 

Vice-Pres.-Secretary Arch T. Gardiner 

Vice-Presidents William E. Dempster, 

Robert D. Spahn, Roy U. Gordon. 

Treasurer. T. Arnold Rau 

Prod. Traffic Mgr David R. Margaretten 

Art Director Harvey A. Spooner 

Assoc. Radio Directors. Richard L. Eastland, 
Maurice Condon, John T. Martin. 



192 



ADVERTISING AGENCIES 



Radio Time Buyer Bergliette Boe 

Radio Producers Richard L. Eastland, 

Maurice Condon, John T. Martin. 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

V.P.-Manager Ellis Travers 

719 Enquirer Bldg., Cincinnati 2, 0. 
Phone, Cherry 0032 

V.P.-Manager Frederic Kammann 

Charge of Art Dept.. Philip Goyert 

• 

ELLIS ADVERTISING CO. 

Rand Bldg., Buffalo 3, New York 

Phone Cleveland 0422 

ABP— ANPA— NOAB— APA 

Partners. . . .Michael F. Ellis, Jerome R. Ellis 

Radio Dept. 

Caesarina Cardarelli 

Branch Offices 

33 W. 42nd St., New York 18, N. Y. 

LOngacre 5-1567 

Michael F. Ellis, Jr. 

74 King St. E, Toronto 1, Canada 

Waverly 3438 

Abbey A. Muter 



ROBERT J. ENDERS ADVERTISING 

Atlantic Bldg., Washington 4, D. C. 
Phone Executive 5834 

President Robert J. Enders 

Radio Director Robert L. Howard 

Script & Continuity Mgr Shelia Ryan 

Production Manager Charles Warren 

Chief Time Buyer John Barne? 

Radio Accounts Placed — Columbia Whole- 
salers, Inc., Guthrie Lithograph Co., Mary- 
land Airlines, Georges Radio Co., Govern- 
ment Services, Inc., Kopy Kat Stores, Acousti- 
con-Orrison Hearing Aids, Miami Sea-Hawks 
Pro Football, President's Cup Regatta, Na- 
tional Electronic Laboratories, News Digest 
Publications. 

© 

ERWIN, WASEY & CO., INC. 

Graybar Bldg., 420 Lexington Ave., 
New York 17, N. Y. 
Phone MOhawk 4-8700 
AAAA— ABP— ANPA— PPA- 
SNPA— NOAB— OAAA 

President Louis R. Wasey 

Vice-Pres.-Gen. Mgr Howard D. Williams 

Exec. V.P Ray C. Jenkins 

Treasurer James F. O'Connor 

Director of Radio C. H. Cottington 

Asst. Radio Director Joe Brattain 

Time Buyer . • • Keith Shaffer 

Business Manager. . .Archibald Douglass, Jr. 

Radio Producers Charles F. Lowe, 

John Halpern 



Television Dept. 

C. H. Cottington 

Branch Offices 

Erwin Wasey & Co., Ltd. 

230 N. Michigan Ave., Chicago, 111. 

Phone Randolph 4952 

Vice-President L. R. Northrup 

Rand Tower, Minneapolis, Minn. 
Phone Atlantic 1223 

Vice-President Mac Martin 

First Nat'l. Bank Bldg., Oklahoma City, Okla. 
Okla. City 2-0603 

Vice-President Harold Halsell 

White-Henry-Stuart Bldg., Seattle, Wash. 
Eliott 8250 

Vice-President. . •• Miller Munson 

749 Yonge St., Toronto, Canada 
Randolph 5187 

Vice-President ..-•.••••• Ralph Lawson 

Radio Accounts Placed — Lydia E. Pinkham 
Medicine Co., Musterole Co., The Barbasol 
Co., Consolidated Cigar Co., Carnation Co., 
Acme Flour Mills Co., Albers Milling Co., 
Peter Fox Brewing Co., Zonite Products 
Corp., Primrose House, Inc., S. C. Johnson 
& Sons, Inc., Nash Coffee Co., Salisbury & 
Saterlee Co., House of Herbs, Inc., Anderson- 
Pritchard Oil Corp., Kreml Hair Tonic & 
Shampoo, K-R-0 Co., Pertussin, Jacob Riess 
Bottling Works, Inc. 

• 

WILLIAM ESTY & COMPANY 

100 East 42nd St., New York 17, N. Y. 

Phone Caledonia 5-1900 

1537 Vine St., Hollywood, Calif. 

Phone Hillside 2183 

President and Treasurer .William Esty 

Secretary E. H. Cummings 

Director of Radio Thos. D. Luckenbill 

Time Buyers John C. Esty, 

Richard Grahl. 

Radio Producers Don Bernard, 

Kendall Foster, George Zachry, Helen 
Phillips, Charles White 

Television Department Kendall Foster 

Radio Accounts Placed — Colgate-Palm- 
olive-Peet Co., Thomas Leeming & Co., Inc., 
National Carbon Co., Inc., Piel Bros., Pacquin 
Inc., R. J. Reynolds Tobacco Co., Tea Bureau, 
Inc. 

• 

EVANS ADVERTISING AGENCY 

322% South Sixth St., Springfield, 111. 

Phone 2-2090 

ANPA— AAAA 

Owner & Manager Clarence R. Evans 

Treasurer Velma Evans 

Art Director John Robert Work 

Continuity Director Jo Otwell 

Radio Producer Velma Evans 

Radio Accounts Played— Gold Coast Beer, 



193 



The Bootery (Springfield, Champaign, 
Bloomington), Rolans (Lane Bryant), Spring- 
field Dry Goods Co., Frank A. Bridge Jewel- 
ers, Collins Jewelers, Springfield Refinoil 
Co., Lloyds Cleaners, Kennedy Laundry & 
Dry Cleaners, Fink's Cleaners, Capital City 
Motors, Herndon Dept. Store, Home Ap- 
pliances, S. A. Barker Co., Sweet & Canter- 
bury (Purina Dlr.), Matthew Transfer Co., 
Senate Theater, Strongs Cafeteria, Buddes 
Cafe, Y-B Food Market, Franklin Life In- 
surance, Mutual Benefit Health & Accident, 
Hennessey's Florists, Lake Club, Farm, Lo- 
ber's Shoes, Bergs, Howard's Paint & Wall- 
paper. 



FEDERAL ADVERTISING AGENCY, 
INC. 

385 Madison Ave., New York 17, N. Y. 

Phone Eldorado 5-6400 

AAAA— ANPA— PPA— ABP— APA— NOAB 

— FAAG 

President Gordon E. Hyde 

Vice-Presidents. James F. O'Brien, 

Jules B. Singer, Don Parsons, Kenneth 

W. Plumb, Charles G. Wright, Laura E. 

Carson, John S. Davidson, Thomas P. 

McMahon. 
Vice-Pres.-Dir. of Research, 

Dr. Wallace H. Wulfeck 
Secretary & Treasurer. . .George G. Dietrich 
Vice-Pres. & Copy Chief ... .Joseph Leopold 
Vice-Pres. & Art Dir. . .MacGregor Ormiston 

Radio Dir Francis C. Barton, Jr. 

Radio Space Buyer Penelope Simmons 

Radio Producer Thomas Hicks 

Radio Accounts Placed — American Safety 
Razor Corp. (Gem) ; Joseph Dixon Crucible 
Co. (Ticonderoga Pencils), J. F. Trommer 
Co., Inc. (White Label), General Cigar Co. 
(Van Dyck), B. Barbizon Corp., Rockwood 
& Co. (Chocolate Bits), Durkee Famous 
Foods (Durkee's Dressing), Lily of France 
Corset Co. (Lilees Bras). 

• 

HARRY FEIGENBAUM 
ADVERTISING AGENCY 

1420 Walnut St., Philadelphia, Pa. 

Phone Pennypacker 3623 

ANPA— PPA— NOAB 

President Harry Feigenbaum 

Radio Dept. Manager David Wermen 

Radio Director & Talent Ralph A. Hart 

• 

HANLY, HICKS & MONTGOMERY 

500 Fifth Ave., New York 18, N. Y. 

Phone LOngacre 5-5000 

AAAA— ABP— ANPA— PPA— APA— NOAB 

Board Chairman. C. P. Hanly 

President H. M. Montgomery 

Secretary-Treasurer H. E. Lehman 



Chicago Office 

WALLACE-FERRY-HANLY CO., INC. 

430 N. Michigan Ave., Chicago 11, 111. 
Phone Superior 4462 

Manager C. L. Collette 

Radio Accounts Placed — Johnson & John- 
son (TEK toothbrushes). 



LAWRENCE FERTIG & CO., INC. 

149 Madison Ave., New York 16, N. Y. 
Phone MUrray Hill 4-3300 
ANPA— PPA— APA— NOAB 

President & Treasurer Lawrence Fertig 

Radio Director Henry Bretzfield 

Radio Accounts Placed — David L. Loew 
Productions, Farrell Publishing Co. 



ROBERT G. FIELDS & CO. 

1100 Warner Bldg., Nashville 3, Tenn. 
Phone 6-1977 
PPA— SNPA 

President-Treasurer Robert G. Fields 

Secretary R. H. Lane 



FITZGERALD ADVERTISING 
AGENCY 

833 Howard Ave., New Orleans 13, La. 

Phone Raymond 5194 

AAAA — ANPA — PPA — SNPA 

APA — ABP — NOAB 

Partner Joe L. Killeen 

Partner Joseph H. Epstein 

Partner-Time Buyer Leonard Gessner 

Partner-Copy Chief Roy M. Schwarz 

Partner-Art Dir E. W. R. Wootten 

Partner-Prod. Mgr Warren G. Posey 

Continuity Mildred Thomas 

Radio Account Placed — Wesson Oil & 
Snowdrift Sales Co., Blue Plate Foods, Inc., 
Dixie Brewing Co. 

o 

FLACK ADVERTISING AGENCY, 
INC. 

Hills Bldg., Syracuse 2, N. Y. 

Phone 2-3129 

ABP— ANPA— PPA— APA— AAAA— NAAN 

President John B. Flack 

Vice-President Richard H. Wickham 

Secretary Florence O. Miller 

Tres. & Time Buyer J. K. Bowman 

Consulant Kenneth G. Bartlett 

Copy. . . .Richard H. Wickham, Claire Evans 
Radio Accounts Placed — Keepsake Dia- 
mond Rings, Bardeen's, Inc., First Trust & 
Deposit Co. 

• 

FOLEY ADVERTISING AGENCY 

1012 NBC Bldg., Cleveland 14, Ohio 

Phone Cherry 1490 

ANPA— NOAB 

President Robert B. Foley 



194 



ADVERTISING AGENCIES 



Secretary-Treas Helen M. Little 

Acct. Exec L. M. Robertson 

Mgr. & Time Buyer Robert B. Foley 

Radio Accounts Placed — I. J. Fox, Inc., 
The Stearn Co., Thistledown Racing Assn., 
Inc., Arena Attractions, Roller Derby. 
• 

FOOTE, CONE & BELDING 

247 Park Ave., New York 17, N. Y. 

Phone WIckersham 2-6600 

AAAA— ANPA— ABP— PPA— APA— OAAA 

Chairman of the Board Don Belding 

President Emerson Foote 

Chairman, Executive Comm.. . .Fairfax Cone 

Secretary-Treasurer William R. Sachse 

NEW YORK OFFICE 

President Emerson Foote 

V.P. & Gen. Business Mgr.. .M. P. Franceschi 
V.P.-National Radio Director 

Hubbell Robinson, Jr. 
Manager of Radio Department 

Douglas Coulter 
Radio Time Buyer Lillian Selb 

CHICAGO OFFICE 

919 N. Michigan Ave., Chicago 11, 111. 

Phone Superior 4800 

Chairman, Executive Comm Fairfax Cone 

Secretary-Treasurer William R. Sachse 

Director of Radio Stuart Dawson 

Radio Time Buyer Genevieve M. Lemper 

LOS ANGELES OFFICE 

601 W. Fifth St., Los Angeles 13, Calif. 

Phone Michigan 7651 

Chairman of the Board Don Belding 

V.P.-Manager. Wm. J. Pringle 

Radio Time Buyer Eugene Duckwall 

HOLLYWOOD OFFICE 

6117 Sunset Blvd., Hollywood 28, Calif. 

Phone Hollywood 6265 

General Mgr.-Treas C. Burt Oliver 

Production Dir A. L. Capstan 

Talent Director Victor Hunter 

Regional Program Dir David Taylor 

SAN FRANCISCO OFFICE 

235 Montgomery St., San Francisco 4, Calif. 

Phone Sutter 2355 

Vice-Pres. & Manager E. I. Harrington 

Time Buyer & Media Dir Stuart Harding 

Radio Director Charles Trieschman 

Radio Accounts Placed — The American 
Tobacco Company, The Cities Service Oil 
Company, Armour and Company, Albers 
Milling Company, Ben Hur Products, Inc., 
Bourjois, Inc., California Fruit Growers Ex- 
change, Hall Bros., Inc., Pepsodent Division 
of Lever Brothers Co., RKO Radio Pictures, 
Inc., Safeway Stores, Inc., Southern Pacific 
Company, Union Oil Company, Peralta Wine 
Co., Purex Corp. Ltd., Selznick International 
and Walt Disney Productions. 



FORT <& COMPANY 

Wilder Bldg., Charlotte 1, N. C. 
Phone 4-7122 
APA — SNPA 

President John L. Fort 

Production Manager Jean Dunham 

Radio Accounts Placed — Citizens Bank 
(Local); Coble Dairy Products (Regional). 



ALBERT FRANK-GUENTHER LAW, 
INC. 

131 Cedar St., New York, N. Y. 

Phone COrtlandt 7-5060 

ANPA— PPA— ABP— NOAB— APA 

Chairman of the Board Emmett Corrigan 

President Frank J. Reynolds 

First Vice-President & Treasurer 

Victor J. Cevasco 
Vice-Chairman-General Mgr. 

Harold E. Maples 

Radio Department John V. McAdams 

Branch Offices 
Post Office Square, Boston, Mass. 

Phone Hancock 5900 

Packard Bldg., Philadelphia, Pa. 

Phone Rittenhouse 3915 

1 La Salle St., Chicago, 111. 

Phone Dearborn 8910 

475 Fifth Ave., New York 17, N. Y. 

Phone LExington 2-4537 

V.P William F. Adler 

235 Montgomery St., San Francisco, Calif. 
Phone Exbrook 3484 

Acct. Exec Lucrezia Kemper 

Radio Accounts Placed — Merrill, Lynch, 
Pierce, Fenner & Beane. 



CURT FREIBERGER & CO. 

314 Cooper Building, Denver 2, Colo. 

KEystone 0487 

ANPA— ABP— APA— NAAN 

President C. J. Freiberger 

Treas. & Asst. Sec Lucille A. Seger 

Production Manager. .Robert A. McCutcheon 

Art Director A. Cizek 

Illustrator • G. Ellis 

Cartoonist J. Reed 

Industrial Artist..... J. T. Preucil 

Account Executive . . . . • • J. M. Henderson 

Bookkeeper N. J. Charon 

Secretary. . . . • • • • ••.... D. Hahn 

Artist .Barbara Weiss 

Accountant Executives Gene Blish, 

Vern Ewing, Kim Barnes. 

Radio Director Ruth L. Torgerson 

Radio Accounts Placed — Tivoli Union 
Co., Brecht Candy Co., Securities Credit 
Corp., Stone-Hall Brokerage Co., Toner's Inc., 
Central Bank & Trust Co., Bell Tailors, 
Clayton Coal Co., Colorado Potato Flake Co., 



195 



A. Carbone & Co., Gart Bros., Gus Butter- 
maid Bake Shop, Service Supply Co., Ute 
Chief Mineral Water Co., Jack Wehner, 
Realtor, 0. K. Rubber Welding System. 

• 

AD FRIED ADVERTISING AGENCY 

208-209 Easton Bldg., Oakland 12, Calif. 
Phone Higate 6580 

Owner & Tele-Radio Director Ad Fried 

Copy & Continuity Dr. James A. Scott 

Radio Time Buyer Elaine McCune 

Research Director Scott B. Anderson 

Format Manager -Leland Morgan 

Publicity Director Scott B. Anderson 

Program Manager -..Elaine Trigger 

Radio Producers Ad Fried, 

James A. Scott, Jr., Elaine Trigger, Scott 
B. Anderson 
Television Producer Ad Fried 

Radio Accounts Placed — Advance Products 
Co., Bodies Trailer Co., Darling Shops (Pa 
cific Coast), Fox Theaters (Oakland only) 
Gould-Pacific Co., Home Supply Co., Nutri 
sol Fertilizer, Oakland Pro-Football Assn. 
Paramount Pest Control, Sunset Venetian 
Blind Co., Dr. DeGloria-Dr. Revelli, Swan's 
Markets, West Coast Soap Co. (Powow) 
Artcraft Leather Co., Dr. Citron Dental Of 
fices, Eb Wells Pontiac Dealer, Fred Benioff 
Himself, Gross Bros., Heidt Equipment Co. 
Office Appliance Co., Oakland Federal Sav 
ings & Loan Assn., Coast Millinery Co., Royal 
Art Galleries, Hobbyland, Rainbow Hybridiz 
ing Gardens, Bigelow Films, Crompton Adv 
Specialties, Miracle Foam (H. R. Davi Co.) 
Foster Insurance Co., G. H. Holman Co.. 
Magazine Service Bureau, Oakland Frame & 
Axle Co., Panda Room, Tasch Furriers, 
Travel Seirvice Inc., W. F. Barton Co., Linn 
Company. 

• 

HARRY M. FROST CO., INC. 

260 Tremont St., Boston 16, Mass. 

Phone Liberty 0813-4-5 

ANPA— PPA— APA 

President Karl M. Frost 

Exec. V.P.-Treasurer Harry M. Frost 

Asst. Treas. Florence A. Dondero 

Secretary Harvey P. Newcomb 

Pro. Mgr. & Space Buyer. .Harold E. Bessom 
Radio Director & Time Buyer, 

Harvey P. Newcomb 
Branch Offices 
Lynn, Mass.; Worcester, Mass. 
Radio Accounts Placed — Durkee Mower, 
Inc., Supreme Wine Co., Eastern Racing 
Assn., Eldred & Barbo, Araban Coffee Co., 
Shubert Theatres, Campbell Fairbanks Ex- 
positions, Genoa Packing Co., Boston Yanks, 
Boston Braves. 

e 

FULLER & SMITH & ROSS, INC. 

71 Vanderbilt Ave., New York 17, N. Y. 

Phone MUrray Hill 6-5600 

AAAA — ANPA — PPA — ABP 

APA— NOAB 



President. . Allen Billingsley 

Chairman of the Board John Wiley 

Executive Vice-Pres E. L. Andrew 

Sec.-Treas C. C. Reidenbaugh 

New York Office 

Chairman of the Board John Wiley 

Radio Director Lee Williams 

Radio Time Buyer George Trimble 

Cleveland Office 

1501 Euclid Ave., Cleveland, O. 

Phone Cherry 6700 

President Allen Billingsley 

Exec. Vice-Pres E. L. Andrew 

Radio Department M. M. Scott 

Radio Time Buyer W. J. Staab 

Chicago Office 
29 South LaSalle St., Chicago, 111. 

Vice-President Ed Lauesen 

Radio Accounts Placed — Burkhardt Brew- 
ing Co., Pennzoil, Dougherty Lumber Co., 
Climalene, Commonwealth Shoe & Leather 
Co., Westinghouse Electric Co. (Lamp & 
Radio Divisions), Harry Ferguson, Inc., Cen- 
tral National Bank. 



FURMAN, FEINER & CO., INC. 

117 W. 46th St, New York 19, N. Y. 
Phone, BRyant 9-2927 

President Norman Furman 

Secretary Nathan Rothenberg 

Vice-President Irving Gottlieb 

Time Buyer Joyce Grubard 

Radio Producer John O'Rourke 

• 

GAHAGAN-TURNBULL CO., INC. 

270 Park Ave, New York 17, N. Y. 

Phone EL 5-7779 

AAAA— ABP— ANPA— PANYC 

Partner Andrew Gahagan 

Partner Henry R. Turnbull 

Radio Director George DuPue, Jr. 

Time Buyer Barbara L. Smith 

Radio Accounts Placed — America's Fu- 
ture, Inc., Monticello Drug Co, Republican 
State Comm, Clairol, Inc. 

• 

GARDNER ADVERTISING CO. 

915 Olive St, St. Louis 1, Mo. 

Phone Garfield 2915 

ANPA— PPA— NOAB— ABC— AAAA— 

ABP— SNPA— APA 

Chairman of Board H. S. Gardner 

President E. G. Marshutz 

Executive Vice-Presidents. .. .S. M. Ballard, 
Miss B. Adams 

Vice-Presidents J. F. Kircher, 

L. C. MacGlashan, C. P. Michels. 

Vice-Pres. & Art Director R. Czufin 

Vice-Pres. & Dir. of Radio (St. Louis), 

C. E. Claggett 
Vice-Pres. & Dir. of Media, 

E. A. W. Schulenburg 
Secretary-Treasurer J. V. Kirchhoff 



196 



ADVERTISING AGENCIES 



Branch Offices 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone Columbus 5-2000 

V.-P. in Charge of Radio Roland Martini 

Radio Accounts Placed — Pet Milk Co. 
Ralston Purina Co., Purina Mills, Hyde Park 
Beer, N. Y. Stock Exchange, Union Electric, 
St. Louis Ind. Packing Co., St. Louis Public 
Service Co., Lion Oil Co., H. D. Lee Co., 
Sutho Suds, Inc., Wabash Railroad. 



GARFIELD & GUILD 

660 Market St., San Francisco 4, Calif. 

Phone EXbrook 3420 

PPA— ANPA— NOAB— ABP 

NAAN— AAAA 

President Sidney Garfield 

Vice-Pres. (Exec.) Walter Guild 

Vice-President Bernard B. Schnitzer 

Radio Director William A. Morrison 

Radio Time Buyer Sally Paul 

Production Dir Stanley Kerk 

Radio Producers Walter Guild, 

David Bascom, Wm. A. Morrison. 

Res. Mgr Lee Ringer 

Radio Accounts Placed — Capwell, Sullivan 
& Furth, El Dorado Oil Co., Alice Frock, 
Hurley Marine Works, Good Foods, Inc., 
Gravem-Inglis Baking Co., Kay Jewelers, 
Valley Church of the Air, Smith's, No-Doz 
Awakeners, Northrup King & Co., Remar 
Baking Co., Chemicals, Inc., Southwest Food 
Products, Betty Lou Foods, O'Rourke of 
California, Guittard Chocolate Co., Frontier 
Foods, Grace Bros. Brewing Co., John Han- 
son Co., Newell Gutradt Co., HQZ Hair 
Preparations, Servicycle Co., J. I. Fancy 
Frozen Foods, Alta Vineyards Co, O'Brien's 
Candy Co., California Magazine, H & L 
Block Co. 

• 

W. W. GARRISON & COMPANY 

400 N. Michigan Ave., Chicago 11, 111. 

Phone Superior 8388 

APA— ANPA— PPA— NOAB 

President ,W. W. Garrison 

Vice-President Brooks Middleton 

Secretary & Time Buyer. G. P. Schill 

Vice-Pres. in Charge Radio Tim Morrow 

Continuity Dir Nancy Goodwin 

Prod. Supervisor , Kathryn Stark 

Branch Office 

190 Monroe Ave., N. W., Grand Rapids 2, 

Mich. 

Phone 9-4485 

Manager George A. Baldwin 

Radio Accounts Placed — Florida Citrus Jbx. 
change, W. A. Sheaffer Pen Co. (foreign), 
Gibson Refrigerator Co., Dante Candy Co., 
Joseph Triner Corp., Hamilton Foods, Inc., 
Falcon Camera Co. 



GERTH-PACIFIC ADV. AGENCY 

68 Post St., San Francisco 4, Cal. 

Phone, GARfield 1081 

AAAA— APA— ABP— ANPA— NOAB 

Owner E. P. Gerth 

Account Exec J. R. Pitsker 

Media Mgr D. W. Ryder 

Office Mgr E. J. Thomas 

Prod. Mgr J. W. Clark 

Branch Office 

412 W. 6th St., Los Angeles 14, Cal. 

Phone, TUcker 1455 

Co-managers Orson Hunter, 

B. S. Stivers. 
Radio Accounts Placed — Rockmont En- 
velope, Plant-Chem, Inc., David D. Bohannon 
Org., Moss Stores. 



GEYER, NEWELL & GANGER, INC. 

745 Fifth Ave., New York 22, N. Y. 

Phone Wickersham 2-5400 

AAAA— PPA— ANPA— APA— ABP— NOAB 

President Bertram B. Geyer 

Exec. Vice-President H. W. Newell 

Exec. Coram. Chairman Joe M. Dawson 

Vice-Presidents R. M. Ganger, 

J. W. Bench, H. M. Hempstead, A. A. 
Surin, Vernon M. Welsh, R. E. Tuttle, 
C. A. Brocker, F. P. Reynolds, Jr., D. S. 
Shaw, E. F. Thomas 

Publicity Dir Edward F. Thomas 

Radio Dept. 

Director Donald S. Shaw 

Production Manager Frederick A. Long 

Television Dept. 

Director Donald S. Shaw 

Prod. Manager Frederick A. Long 

Branch Offices 

Third Nat'l Bldg., Dayton, O. 

Phone Fulton 4145 

Manager. E. G. Frost 

14250 Plymouth Rd., Detroit 22, Mich. 
Phone, Hogarth 5520 

Exec. Contacts H. M. Hempstead, 

R. E. Tuttle 
6605 Hollywood Blvd., Hollywood, Calif. 
Phone Granite 6141 

Manager Ed Cashman 

Radio Accounts Placed — Nash-Kelvinator 
Corp.. E. R. Squibb & Sons. 



J. I. GIBBONS LIMITED 

200 Bay St., Toronto, Ont., Canada 

Phone Elgin 2111 

CAAA 

President Mrs. J. J. Gibbons 

Vice-Pres. & Gen. Mgr H. M. Tedman 

Vice-Pres. & Asst. Gen. Mgr. .R. B. Pattison 

Vice-Presidents R A. Stapells, W. Kiehn 

Secretary-Treasurer W. H. Hoare 

Radio Director Don Bassett 



197 



Branch Offices 
924 Dominion Square Bldg., Montreal, Que. 

Vice-Pres. & Mgr H. M. Reid 

Radio Director L. D. Cox 

272 Scott Block, Winnipeg, Manitoba 

Vice-Pres. & Mgr E. G. MacPherson 

204 Leader Bldg., Regina, Saskatchewan 

Manager Stanley Wayte 

Renfrew Bldg., Calgary, Alberta 

Vice-Pres. & Mgr R. G. Smith 

McDougall Court, Edmonton, Alberta 

Manager J. H. Fulton 

609 Province Bldg., Vancouver, B. C. 

Manager Leander Manley 

Radio Director Gordon Rowntree 



GILLHAM ADVERTISING AGENCY 

Continental Bank Bldg., 

Salt Lake City 1, Utah 
Phone 4-5516 

ANPA — APA — ABP 

President & Treasurer M. C. Nelson 

Vice-Pres. & Acct. Execs J. Y. Tipton, 

Lon Richardson 

Acct. Exec. & Radio Dir Victor V. Bell 

Radio Accounts Placed — Sego Milk Prod- 
ucts Co., Utah Oil Refining Co., Mountain 
Fuel Supply Co., Royal Baking Co., Walker 
Bank & Trust Co., Sweet Candy Co., Clover- 
leaf Dairy, Tracy-Collins Trust Co., Utah 
Power & Light Co., Fisher Brewing Co., J. 
A. Hogle & Co., Porter Scarpelli Macaroni 
Co. (Salt Lake City), Jesse M. Chase, Ex- 
celcis Beauty Products Co., Excelcis Beauty 
Salons, W. A. Fuller Co., Pony Express 
Stages, American Packing & Prov. Co., First 
Federal Savings & Loan, Lagoon Amusement 
Park. 



GLASER ADVERTISING, INC. 

Statler Bldg., Boston 16, Mass. 

Phone Hubbard 7188 

AAAA — ABP — ANPA — PPA — APA 

President Louis Glaser 

Radio Director M. B. Collins 

Production Manager Thomas F. Eccleston, Jr. 
Radio Accounts Placed — Hathaway Baker 
ies, Inc., Rose-Derry Co. 



GLASSER-GAILEY & COMPANY 

3275 Wilshire Blvd., Los Angeles 5, Calif. 

Phone Fitzroy 2141 

PPA 

Partner .... • ■ P. E. Gailey 

Partner ....•• G. F. Glasser 

Fashion Director • • . . . .Joyce Contini 

Comptroller .Howard Gambrill 

Production Manager King Richardson 

Copy Chief.... •• -..Jane O'Leary 

Time Buyer — J. G. Mitchell 



Branch Offices 

690 Market St., San Francisco, Calil. 

Phone Exbrook 6469 

Manager •• Robert 0. Davis 

32 E. 57th St., New York 22, N. Y. 
Phone PLaza 5-2887 

Manager •• •• Margaret Macy 

Radio Accounts Placed — Bu-Tay Products, 
Ltd., Austin Studios, Mystic Foam Co., Court- 
ley Ltd., Dixie Fry Co., J. Bird Moyer Co., 
Beckman Furs, Olson Bread Co., Kern 
Food Co., Home-Maker's Club, Sontag Drug 
Stores, Pacific Macaroni Co., L. B. Labora- 
tories, Inc., Mode O'Day Corp., Huggins- 
Young Coffee Co. 

• 

GLICKSMAN ADVERTISING CO., 
INC. 

400 Madison Ave., New York, N. Y. 
Phone PLaza 8-0716 
ABP— ANPA— PPA 

President- • • • . .Joseph Glicksman 

Vice-President-Sec William Glicksman 

Treasurer. . . . • • David Glicksman 

Radio Director — Joseph Glicksman 

Radio Accounts Placed — Adam Hats, 
Portis Bros. Hat Co. 

• 

MAX GOLDBERG ADV. AGENCY 

611 Railway Exchange Bldg. 

Denver, Colorado 

Phone: CH 5533 

ANPA 

Radio Director Wes Battersea 

Exec. V.P.-Radio Director. .. .Wes Battersea 

Treasurer Doris Fitmier 

Radio Continuity Mrs. Dorothy Lutz 

Radio Continuity Mrs. Elizabeth Nixon 

Radio Accounts Placed — Dave Cook Sport- 
ing Goods Co., M. & O. Cigars, Ambrose & 
Co. (Richelieu Wines, Jams & Jellies), State 
of Colorado, Denver Jewelry Co., New York 
Furniture Co., and Dundee Clothing Co. 



GOLDMAN & WALTER 
ADVERTISING AGENCY 

75 State St., Albany 7, N. Y. 

Phone 5-8864-5 

ABP— APA 

President •• Harry L. Goldman 

Vice-President Eleanor Chatham Walter 

Secretary Louise Benay 

Radio Director Louise Benay 

Asst. Director Robert W. Snyder 

Radio Accounts Placed — John G. Meyers 
Dept. Store, Seven-Up Bottling Co. of Troy, 
N. Y., David's Women Apparel, Roxy Clean- 
ers & Dyers, Stone's Liquor Dist., Albany 
Garage Co., & Appliance Dist., Drive-In Auto 
Theatres, Green's Stationers, Standard Fur- 
niture Co. (Kingston-Troy). 

Television Accounts Placed — David's. 



198 



ADVERTISING AGENCIES 



• • • 



GOODKIND, JOICE & MORGAN 

919 North Michigan Ave., Chicago 11, 111. 

Phone Superior 6746 

AAAA— ANPA— PPA— ABP 

President Clyde M. Joice 

Vice-President-Merchandising, 

Harlow P. Roberts 

Acct. Executive Charles O. Puffer 

Copy Chief Garrick M. Taylor 

Media Director Florence A. Neighbors 

Production Mgr George B. Frank 

Account Executive Jay C. William 

Radio Accounts Placed — Service Stores, 
Inc., Planters Nut & Chocolate Co., Golden- 
rod Ice Cream Co., Planters Edible Oil Co., 
Hooker Glass & Paint Co., Jewel Tea Co., 
Inc., Mid-Continent Airlines, Inc. 



GOTHAM ADVERTISING 
COMPANY 

2 West 46th St., New York 19, N. Y. 

Phone LOngacre 5-2616 

APA— ABP— ANPA— PPA 

Chairman of Board ..••..■•.... G. E. Harris 

President D. D. Sutphen, Jr. 

Radio & Tele. Director Arthur A. Kron 

Exec. Vice-Pres. & Treas.. . .Arthur A. Kron 

Secretary Chester A. Priest 

Radio Accounts Placed — Hartley's Marma- 
lade, Lutheran Hour, R. L. Swain Tabacco 
Co. 



GRANT ADVERTISING, INC. 

919 N. Michigan Ave., Chicago 11, 111. 

Phone Superior 6500 

ANPA— PPA— APA— ABP— SNPA— NOAB 

President Will C. Grant 

Executive Vice-Pres Edward J. Jordan 

Vice-Presidents. Claude R. Miller, 

George C. Bayna, W. Robert Watson. 
Exec. Vice-Pres. & Central Creative Staff, 

Howard A. Jones 

Secretary Mary Waller Grant 

Vice-Pres. & Art Dir. (all offices), 

Loren C. Moore 

Copy Chief Robert Crane 

Research Dir. (all offices) Kay Sheldon 

Office Manager Ralph E. Ellis 

General Radio Dir. (all offices), 

Lloyd G. Harris 
Media Dir. (all offices) . . . .George McGivern 

Radio Dir Harry Holcombe 

Asst. Radio Dir. (Dr. I. Q.) . . .Lew Valentine 

Asst. Radio Dir Jane Baker 

Staff Announcer Allen C. Anthony 

Mgr. Radio Script Dept Evelyn Elam 

Continuity Editor Myron Golden 

Production Harry White 



Branch Offices 

350 Fifth Ave., New York, N. Y. 
Phone BR 9-6100 

Office Mgr Carl B. Wheeler 

2866 Penobscott Bldg., Detroit 26, Mich. 
Phone Cherry 9400 
Vice-Pres. in Charge Det. Office, 

Edward R. Grace 

1313 Gulf States Bldg., Dallas 1, Tex. 

Phone Riverside 8121 

Vice-Pres. in Charge.. .Samuel W. Hepworth 

113 West 4th St., Weslaco, Tex. 

Phone Weslaco 175 

Vice-Pres. in Charge. .Samuel W. Hepworth 

1438 DuPont Bldg., Miami 32, Fla. 

Phone 3-0733 

Vice-Pres. in Charge of Caribbean Opera., 

John A. Dey 
6513 Hollywood Blvd., Hollywood, Calif. 
Phone Gladstone 7136 

Vice-Pres. in Charge Frank Carter 

Offices in South America, Mexico, Canada, 
Cuba, England 



GREEN-BRODIE 

420 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-9533 

ANPA — PPA 

Partner. .••..•• .Julian P. Brodie 

Partner. . ••..•• Alan Green 

Art Director Cecil Baumgarten 

Production Director Sidney Sawyer 

Radio Dept Julian P. Brodie 

Radio Accounts Placed — Pieter deWitt, 
Inc., Trade Bank & Trust Co., The Viking 
Press, The New School. 



GREY ADVERTISING 
AGENCY, INC. 

166 West 32nd St., New York 1, N. Y. 

Phone CHickering 4-3900 

ABP— ANPA— PPA— NOAB— APA— AAAA 

President. Lawrence Valenstein 

Executive Vice-President Arthur C. Fatt 

Radio-Television Director. . . .Marvin Corwin 

Time Buyer Harriet Belille 

Radio Accounts Placed — Dif Corp., Lam- 
bert Bros., Bucilla, Doughnut Corp., Easy- 
Do, Van Heusen, Simplicity, Tussy, LeLong, 
Hat Research Foundation, Hollander Furs & 
Hollander Corp., Kreisler Jewelry, Consoli- 
dated Razor Blade Co., Grolier Society Inc., 
BBD Corp., American Silk Mills. Mojud 
Hosiery, Miles Shoes, Orbachs, Macys, 



199 



GRISWOLD-ESHLEMAN 

2700 Terminal Tower, Cleveland 13, Ohio 

Phone Main 9484 

AAAA— ANPA— PPA— APA— APB— NOAB 

ABC— ABP 

President • • . .Kenneth W. Akers 

Radio Director Earl R. Preble 

Radio Accounts Placed — Fleetwing Corp.. 
B. F. Goodrich Farm Service Tires. 

JULIAN GROSS ADVERTISING 
AGENCY, INC. 

11 Asylum St., Hartford 3, Conn. 
Phone 7.7179 

President-Treasurer Julian Gross 

Exec. V.P.-Radio Time Buyer 

Erwin B. Needles 

Prod. Mgr Samuel R. Jacobs 

Copy Chief Benton Barman 

Research Dir Leonard A. Bass 

© 

GUILFORD ADVERTISING AGENCY 

350 Fifth Ave., New York 1, N. Y. 
Phone, PEnnsylvania 6-8518 

Owner Frances G. Guilford 

Space Buyer Amelia Pronko 



M. H. HACKETT CO. 

9 Rockefeller Plaza, New York, N. Y. 

Phone Circle 6-1950 

ABP — ANPA — PPA — NOAB 

Montague H. Hackett 

General Manager John P. Gilbert 

Time Buyer. Aida Stearns 

Radio Accounts Placed — Riggio Tobacco 
Corp., Chatham Mfg. Co., William S. Scull 
(Boscul Tea). 



HART-CONWAY CO., INC. 

Genesee Vallev Trust Bldg., 45 Exchange St., 

Rochester, N. Y. 

Phone Main 2073 

ANPA— APA— PPA 

President H. Lyman Hart 

Vice President Harold E. Kennedy 

Secretary M. Brinkman Hart 

Radio Director John P. Street 

Radio Producer Joseph P. Brown 

Radio Accounts Placed — Blue Boy Canned 
Goods, Veteran Brand Coffee, Bickford Bros. 
Co., Inc., Goutremout, Inc., Wegman Super 
Markets, Levis Music Stores, B. Forman Co., 
Standard Brewing Co., Blue Bus Lines, 
Gulf Oil Corp., Blue Boy Dairies, Crescent- 
Puritan Laundry, Boiler-Clark Co., Frank- 
lin Chemical Co., Anderson Beverage Co., 
Security Trust Co., Wolk Bros. Co., Shera- 
ton Hotel, Rochester Transit Corp., Qualtop 



Beverages, Inc., Genesee Valley Trust Co. 
Gioia Macaroni Co., Inc. 



HAZARD ADVERTISING CO. 

295 Madison Ave., New York 17, N. Y. 
Phone MUrray Hill 7-7880 
ABP— ANPA— PPA— APA 

President Herbert Peck 

Vice Presidents Joseph L. Boland, 

Donald B. Foresman 

Space Buyer .Mrs. A. Hunt 

Publicity Director H. P. Quadland 

Production Manager Raymond Lynch 

Art Director Mitchell Havemeyer 

Radio Director Garrett E. Hollihan, Jr.. 

Radio Accounts Placed— Lederle Labora- 
tories, American Cyanamid Co., Bridgeport 
Brass Co. 

• 

GEORGE H. HARTMAN CO. 

307 North Michigan Ave., Chicago 1, 111. 

Phone State 0055 

ANPA — PPA — APA — ABP — NOAB 

President George TT. TTartman 

Vice-President. . Edwin Cahn 

Seeretarv-Treasurer Frank R. Hartman 

Radio Director. Thomas Kivlan 

Radio Accounts Placed — Sifers Chocolate 
Syrup Co., M. J. Lanahan, Neumode Hosiery 
Co., Nash-Underwood, Goldberg Fashion 
Forum, Chicago Tribune. 



HENRI HURST & McDONALD, INC. 

520 N. Michigan Ave., Chicago 11, 111. 

Phone SUperior 3000 

ANPA— PPA— APA— ABP— NOAB— ABC 

Chairman of Board of Dir. .W. D. McDonald 

President W. B. Henri 

Secretary A. M. Semones 

Treasurer R. H. Eaton 

Space Buyer Louis C. Paul 

Radio Director Wm. E. Jones 

Radio Dept. 

Assoc. Radio Dir David W. Dole 

Publicity Dir Frazier E. Nounnan 

Radio Accounts Placed — Ballard & Bal- 
lard Co., Inc., Skelly Oil Co., The Perfect 
Circle Companies, F. W. Amend Co., Caro- 
lene Products Co., John Morrell & Co., The 
Sherwin-Williams Co. (Weed-No-More). 



HILL ADVERTISING 

250 Park Ave., New York, N. Y. 

Phone, PLaza 3-7800 

PPA— ABP 

President Weston Hill 

Vice-President W. L. Ledwith 

Secretary Joe Cesare 

Radio Account Placed — Central Broadcast- 
ing Corp. 



200 



ADVERTISI NG AGENCIES 



HILLMAN SHANE 

1026 Maple Ave., Los Angeles 15, Calif. 

Phone PRospect 4345 

ANPA— ABP— NOAB— PPA 

President Davis S. Hillman 

Radio Director John Cohan 

Art Director J. E. Kopp 

Acct. Executives Martin Newman, 

George Bamberger. 

Director (Radio Dept.) John Cohan 

Time Buyer (Radio Dept.) .Leona D'Ambry 

Writer Betty Smith 

Radio Accounts Placed — Sunset Oil Co., 
Christopher Candy Co., Mission Paks of 
Calif., Zeeman Clothing Co., Tabak of Calif., 
Hollywood Starlight Theatre, Catalina Swim 
Suits, Freeman Certi-Fresh Seafood. 



President and Treasurer. .. .Everett W. Hoyt 

Secretary C. B. Donovan 

Vice-Presidents F. A. Whipple, 

W. K. Dingledine 

Director of Radio W. P. Smith 

Time Buyer C. B. Donovan 

Television Dir, W. P. Smith 

Branch Office 

15 Lewis Street, Hartford, Conn. 

Phone 5-6066 

Vice-President F. A. Whipple 

Radio Accounts Placed — B. C. Remedy 
Co., Charles Gulden, Inc., Burnham & Mor- 
rill, E. L. Knowles Co. (Rubine), J. A. 
Wright & Co. (Silver Polish), The Alkine 
Co. (Flem-O-Lyn). 



HIXSON-O'DONNELL ADV., INC. 

350 Fifth Ave., New York 1, N. Y. 

BRyant 9-5950 

ANPA— PPA— AP A— ABP— NOAB— PA of 

N. Y. C. 

President & Gen. Mgr S. M. Morey 

Vice-President S. F. Ellsworth 

V..P. & Radio Director L. B. Van Doren 

Vice-President A. W. Humm 

Secty. & Treas .....-• W. G. Carmody 

Radio Time Buyer Kathryn Shanahan 

Radio Accounts Placed — Richfield Oil 
Corp of N. Y., Sinclair Refining Co. 

e 

WILLIAM F. HOLLAND AGENCY 

Hotel Sinton, Cincinnati 2, Ohio 
Phone MAin 3450 

Owner William F. Holland 

Manager D. E. Holland 

Production E. L. Holland 

Art Director.... Emerson Russell 

Research B. J, Tiemeyer 

Copy Chief Robert Kappes 

Program Dir Tom M. George 

Continuity R. I. Bader 

Sales Mgr . . . . .W. F. Holland 

• 

ROBERT HOLLEY AND COMPANY, 
INC. 

RKO Bldg., Rockefeller Center, New York 

20, N. Y. 

Phone Circle 6-2850 

ABP— PANY 

Pres. & Treas • • Robert Holley 

Secretary , Suzanne Hanson 

Business Mgr Louis M. Totten 

• 

CHARLES W. HOYT COMPANY, INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone MUrray Hill 2-0850 

AAAA— ANPA— PPA— ABP 



THE H S G ADVERTISING AGENCY 

19 East 53rd St,, New York, N. Y. 
Phone WIckersham 2-3338 

President-Treasurer H. S. Goodman 

Secretary H. Knuth 

Vice-President Everett F. Goodman 

Branch Office 
206 S. Spring St., Los Angeles, Calif. 



H. B. HUMPHREY CO. 

1235 Statler Bldg., Boston 16, Mass. 
Phone Liberty 4714 
AAAA— ABP— ANPA— PPA— APA— ABC 
Vice-President & Radio Director, 

Wm. H. Eynon 

Asst. to Radio Dir Sally Larkin 

Acct. Exec, Dir. Radio & Tele. 
Program & Prod., Public 
Relations Advisor. . . .Walton Butterfield 
Tele Prod Walton Butterfield 

Branch Office 

595 Madison Ave., New York 22, N. Y. 

Phone ELdorado 5-1270 

Vice-Pres H. B. Humphrey, Jr. 

Radio Accounts Placed — Eaton Paper Co., 

R. H. Stearns Co., The Christian Science 

Monitor, First Church of Christ, Scientist. 

Television Account Placed — Wellington 

Sears. 



HUTCHINS ADVERTISING 
COMPANY, INC. 

42 East Ave., Rochester 4, N. Y. 

Phone Main 3528 

APA— ANPA— PPA— ABP— NOAB 

Chairman of Board Mosher S. Hutchins 

President F. A. Hutchins 

Vice-Pres. & Gen. Mgr...F. Irving Hutchins 



201 



Vice-Presidents J. P. McCarthy, 

Max Enelow, H. Pierson Mapes, John R. 
Maxwell. 

Asst. to Pres Raymond P. Weis 

Branch Offices 

3701 N. Broad St., Philadelphia 40, Pa. 

Phone Radcliff 1900 

Vice-Presidents John R. Maxwell, 

Max Enelow. 

19 W. 44th St., New York 18, N. Y. 
Phone MUrray Hill 2-0716 

Vice-President H. Pierson Mapes 

1244 Dufferin St., Toronto, Que., Canada 

Res. Mgr John Bennett 

Hollywod, Calif. 

Res. Mgr Hendrik Booraem, Jr. 

Radio Accounts Placed — Philco Corp., 
American Brewing Co., Schuler Potato Chips 
Co., Lincoln Rochester Trust Co., McCurdy 
& Co., Scranton's. 

• 

IVEY & ELLINGTON, INC. 

535 Fifth Ave., New York 17, N. Y. 

MUrray Hill 2-5204 

ANPA— PPA 

President Jesse T. Ellington 

Vice-Presidents T. S. Strong, 

T. M. Keresey, C. L. Landon, G. F. Mor- 
row, H. L. Hodgson, C. R. Marshall. 
Radio Depu 

Media Director A. G. Graff 

Radio Production Hal James 

Radio Accounts Placed — Bayuk Cigars Inc., 
Sweets Company of America, General Baking 
Co., McKesson & Robbins Inc. 



JACKSON & COMPANY 

49 Worth Street, New York 13, N. Y. 
Phone WOrth 4-7005 

General Partner Paul E. Jackson 

Production Manager Louis Musto 

Art Director Lois Hendry 

Radio Director & Time Buyer. Julia T. Lucas 

Media Director Charles B. Hoffman 

Account Executives. .. .Charles F. Schroeder, 

Frank B. Tiebout, John Yeargain, T. 

Norman L. Hope, Frank H. Phipps, Jr. 

Branch Offices 

41 Sutler Street, San Francisco 4, Cal. 

Phone SUtter 6608 

Manager J. Stanton 

58 East Washington Blvd., Chicago 2, 111. 
Phone ANdover 5263 

Manager Bruner Tucker 

• 

JOSEPH JACOBS ADVERTISING 
& MERCHANDISING, INC. 

6 East 46th St., New York 17, N. Y. 
Phone MUrray Hill 2-6995 
Pres. & Owner & Radio Time Buyer, 

Joseph Jacobs 



Treas. & Media Dir Richard A. Jacobs 

Vice-Pres. & Prod. Mgr Morris Unger 

Art Director Al Rosenberg 

Research & Pub. Rel Adele Cohen 

Copy David Epstein 

Merchandising Henry Levine, 

M. P. Bryer, R. Friedman, A. Jacobs. 

Director (Radio Dept.) S. Rubenstein 

Talent Buyer (Radio Dept.) M. Keilson 

Script (Radio. Dept.) J. I. Freedman 



THE JESSOP ADVERTISING CO. 

Tower Bldg., Akron, 8, Ohio 

Phone Franklin 2169 

APA— ABP 

President M. K. Jessop 

Vice-President Charles A. Jessop 

Radio Director. . .R. Gilbert 

Secretary R. D. Moss 

Radio Producers W. Colman, 

D. Glass, J. Blake. 



THE RALPH H. JONES COMPANY 

Carew Tower, Cincinnati 2, Ohio 
Phone Main 3351 

APA— NOAB—AAAA— ABP— ANPA— PPA 
—ABC 

i 'resident .C. M. Eooertson, Jr. 

Vice-Presidents Stanley A. Wilier, 

James M. Nelson 

Secretary Elmer A. Vehr 

Director (Radio Dept.) .C. M. Robertson, Jr. 
Asst. Dir. (Radio Dept.) .Kathryn M. Hardig 

Branch Office 

580 Fifth Ave., New York City 

Phone Wisconsin 7-5500 

Manager Harry E, Warren 

Radio Accounts Placed — Bavarian Brew- 
ing Co., The Carter Coal Co., Cincinnati 
Street Railway Co., Fifth Third Union Trust 
Co., Kroger Co., Cincy Products Co., Miami 
Margarine Co., Netherland Plaza Hotel, 
Martin Rosenberg Wall Paper Co. 



H. W. KASTOR & SONS 
ADVERTISING CO. 

360 N. Michigan Ave., Chicago 1, 111. 

Phone Central 5331 

APA— NOAB— ANPA— PPA 

President A. G. Kastor 

V.P. & Gen. Mgr Marvin Karms 

Vice-President Herman Kastor 

Copy Chief Ashley Belbin 

Radio Dept. 

Director of Media Robert F. Holman 

Manager of Media Walter Kniffen 

Radio Director James H. West 

Radio Accounts Placed — Procter & Gamble 
Co., International Milling Co. 



202 



ADVERTISI NG AGENCIES 



• • • 



KASTOR, FARRELL, CHESLEY & 
CLIFFORD 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone COlumbus 5-6135 

ANPA— PPA— NOAB 

President .... H. Kastor Kahn 

Exec. Vice-Pres W. S. Chesley, Jr. 

Vice Pres.-Sec. • W. R. Farrell 

Vice Pres C. E. J. Clifford 

Vice Pres.-Treas J. M. Van Horson 

Media Director J. B. Peters 

Radio Director (New York) J. H. Wright 

Branch Office 

6331 Hollywood Blvd., Hollywood 28, Calif. 

Phone Hollywood 8148 

Radio Director Carleton Alsop 

Radio Accounts Placed — Drene Shampoo 
(Procter & Gamble Co.). 



THE JOSEPH KATZ COMPANY 

44 J Madison Ave., New York, N. Y. 

Phone WIckersham 2-2740 

AAAA— ANPA— PPA— ABP 

President Joseph Katz 

Vice-President Nat C. Wildman 

Treasurer Charles M. Harrison 

Radio Producers & Continuity Writers, 

Nat C. Wildman, H. E. Hudgins, Alvan 
Sommerfield. Ruth Jaros, Louise Moyer. 

Branch Offices 

8 South St., Baltimore, Md. 

Phone Lexington 1500 

Manager C. M. Harrison 

Director of Radio Robert G. Swan 

Radio Accounts Placed — American Oil Co., 
Maryland Pharmaceutical Co., Ex-Lax, Inc., 
Arrow Beer, Jests, Inc., Laco & Pompeian 
Products, Inc., Gibbs & Company, Inc., 
Baltimore Transit Co. 



HENRY J. KAUFMAN & 
ASSOCIATES 

Homer Bldg., Washington 5, D. C. 

Phone District 7400 

ANPA— APA— ABP— NAAN 

Partner-Managing Dir Henry J. Kaufman 

Partner-Radio Director Jeffery A. Abel 

Partner-Creative Dir William F. Sigmund 

Space Buyer Betty D. Gwyer 

Time Buyer Jeffery A. Abel 



KAYTON-SPIERO CO., INC. 

230 West 41st St., New York 18, N. Y. 

Phone LOngacre 5-5090 

ABP— ANPA— PPA 



President Gerald B. Spiero 

Vice-President Morris Kinzler 

Secretary-Treasurer Alvin J. Kayton 

Time Buyer Herman Jacobs 

Radio Account Placed — Twentieth Century. 
Fox Film Corp., Hurok Attractions, Inc., 
Michael Todd Productions, Rodgers & Ham- 
merstein Productions. 



KEELING & CO., INC. 

1028 Chamber of Commerce Bldg., Indian- 
apolis 4, Ind. 
Phone Riley 1478 
ANPA— AAAA— PPA— APA— ABP— NOAB 

President • • • • Hal Keeling 

Exec. V. P.-Time Buyer- • Don Collins 

V. P.-Sec....- William Hutchinson 

Radio Accounts Placed — Hastings Mfg. 
Co., Casite Corp. 

• 

KELLY, ZAHRNDT & KELLY, INC. 

745 Cotton Belt Bldg., St. Louis 2, Mo. 

Phone Garfield 0777 

PPA— APA 

President C. F. Kelly, Jr. 

Vice-Pres. and Treasurer W. W. Zahrndt 

Vice-Pres. and Secretary V. A. Kelly 

Director of Radio C. F. Kelly, Ji. 

Assistant Director W. W. Zahrndt 

Radio Producers C. F. Kelly, Jr., 

V. A. Kelly 

Radio Continuity Writers C. F. Kelly, Jr., 

V. A. Kelly 
Radio Accounts Placed — Trems, Inc., Visit 
St. Louis Committee. 

• 

KENYON & ECKHARDT, INC. 

247 Park Ave., New York 17, N. Y. 

Phone PLaza 3-0700 

AAAA — ANPA — PPA — ABP — APA 

Chairman of Board Otis Allen Kenyon 

President Thomas D'Arcy Brophy 

Exec. Vice Pres • • • D wight Mills 

Treasurer Charles Vasoll 

Secretary Joseph A. Vessey 

Vice-Pres. & Dir. of Radio. .William B. Lewis 

Assoc. Radio Dir Robert D. Wolfe 

Dir. of Timebuying Frank Palmer 

Network Timebuyer Mary Dwyer 

Spot Timebuyer Gin Parham 

Dir. Radio Research Richard Dunne 

Dir. of Continuity. .. .Thomas K. Carpenter 

Radio Publicity Dir Hal Davis 

Dir. Commercial Copy Doris Smith 

Talent Buyer Donald W. Severn 

Radio Producers Arthur Moore, 

Andy Andrews. 
Co-Directors of Tele Frank Palmer, 

Arthur Moore. 



203 



Branch Offices 

135 S. La Salle St., Chicago 3, 111. 

Phone RAndolph 6470 

Vice-Pres. in Charge Victor Norton 

1257 Penobscot Bldg., Detroit 26, Mich. 
Cadillac 3608 

Manager Ian Smith 

512 Equitable Bldg., Hollywood 23, Calif. 
Hillside 8368 

Manager. John Swallow 

Sun Life Bldg., Montreal, Quebec, Canada 
Plateau 9939 

Manager Jack Scanlon 

Radio Accounts Placed — Borden Co., Kel- 
log Co., Chesapeake & Ohio, Rock City To- 
bacco Co., Wesson Oil & Snowdrift Sales 
Co., Richard Hudnut, The American Fat 
Salvage Com. 

• 

KIESEWETTER, WETTERAU & 
BAKER, INC, 

9 East 40th St., New York 16, N. Y. 
Phone Lexington 2-0025 

ABP— ANPA— APA— ABC 

President. . H. M. Kiesewetter 

Vice-Presidents Samm S. Baker, 

Rudolph Wetterau. 
Acct. Execs Edward Chase, 

S. A. Finger, J. Fred Cross. 

Science Dr Dr. Rolland Main 

Time Buyer (Radio Dept.) E. Thompson 

Executives (Radio Dept.) .. .Samm S. Baker, 

S. A. Finger. 
Radio & Tel Pro. (Radio Dept.) .S. A. Finger, 

Edward Chase. 
Radio Accounts Placed — Bathasweet Corp., 
Royal Lace Paper Corp., D. P. Harris Co. 
(Rollfast Products), Windsor Wax Co., Inc., 
Grana Watch Corp. of America. 

.• 

ABBOTT KIMBALL CO., INC. 

250 Park Ave., New York 17, N. Y. 
Phone PLaza 3-9600 

AAAA— ABP— ANPA— PPA— APA— NOAB 

President „ „ Abbott Kimball 

Radio & Television Departments 

Vice-President Cecil H. Hackett 

Time Buyer Miriam Traeger 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone Franklin 0673 

Executive-in-Charge E. Howard Claypoole 

21 West 10th Street, Kansas City, Kans. 
Phone Victor 1950 

Executive-in-Charge David Mindlin 

649 S. Olive St., Los Angeles 5, Calif. 
Phone Trinity 7575 

Executive-in-Charge . .Blaisdell Gates 

155 Sansome St., San Francisco 4, Calif. 

Phone Exbrook 3288 

Executive-in-Charge .....Phillip Farnsworlh 

Radio Accounts Placed— -Bonne Bell Inc.. 

Hornblower & Weeks, Koret of Calif., 



Northam Warren (Peggy Sage, Odorono) ; 
Union Pharmaceutical Co. (Saraka) ; Mark 
Cross. 

• 

KIRCHER, HELTON & COLLETT, INC. 

321 West First St., Dayton 10, Ohio 
Phone 2151 

PPA— ABP— ANPA— AAAA— APA 

President R. C. Kircher 

Treasurer C. B. Helton 

Secretary Robert Collett 

Art Director Gustave Sigritz 

Radio-Tele. Dir Herman Land 

• 

KLINGER ADVERTISING CORP. 

119 W. 57th St., New York 19, N. Y. 

Phone Circle 6-3660 

President-Radio Account Exec. A. A. Klinger 

Secretary, Treas. & Acct. Exec E. French 

Radio Accounts Placed — Madison Long 
Island Personal Loan Co., Bill Williams, 
Stanback Co., Ltd. (Metrop. area only). 



KNOLLIN ADV. AGENCY 

105 Montgomery St., San Francisco 4, Cal. 
Phone, SUtter 6110 
AAAA— APA— ABP 

President James C. Knollin 

Art Director Norman Erickson 

Space Buyer Alice Springer 

Account Executives Robert H. Knollin, 

Thomas J. McNamara, Wm. A. Dunkle, 
John L. Hansen. 

Branch Office 

530 W. 6th St., Los Angeles 14, Cal. 

Phone, VAndike 4057 

• 

KNOX REEVES ADVERTISING, INC. 

600 First National Bank Bldg. 

Minneapolis 2, Minn. 

Phone Bridgeport 7701 

AAAA— ABP— ANPA— APA— NOAB— 

PPA— ABC 

President E. E. Sylvestre 

Executive Vice-President Wayne Hunt 

Vice-Presidents J. H. Sarles, 

Elizabeth B. Reeves, Helen A. Brown, R. 
W. Stafford. 

Secretary & Treasurer C. L. Greenwood 

Radio Director Russell Neff 

Dir. of Media. K. P. Torgerson 

Radio Program Production. .. .H. K. Painter 

Radio Script Editor E, B. Reeves 

Dir. of Research Dr. A. R. Root 

Dir. of Marketing Dr. A. C. Welch 

Time Buyer K. P. Torgerson 

Branch Office 

415 Chanin Bldg., New York 17, N. Y. 

Phone MUrray Hill 4-3982 



204 



ADVERTISING AGENCIES 



625 Market St., San Francisco 5, Calif. 

Phone SUtter 6744 
Radio Account Placed — General Mills, 
Inc., Pacific Gamble Robinson Co., Midland 
National Bank. 



KOEHL, LANDIS & LANDAN, INC. 

341 Madison Ave., New York 17, N. Y. 

Phone, MUrray Hill 6-8860 

ABP— ANPA— APA— NOAB— PPA 

Pres. & Treas Albert E. Koehl 

Vice-Pres. & Sec A. A. Landis 

Vice-President John R. Landan 

Branch Office 

524 Guardian Bldg., Cleveland 14, Ohio 

Phone Cherry 1539 

Vice-Pres. & Sec A. A. Landis 



MERRILL KREMER, INC. 

1711 Exchange Bldg., Memphis 3, Tennessee 
Phone 5-4343 

ANPA— SNPA— NOAB— APA— 

NAAN— ABP 

President • • • Ernest Lee 

Vice-President- • . . • • Marshall Smith 

Secretary Homer Gentry 

Account Executive . . • • Martha Haynie 

Account Executive Warren Billingsley 

Account Executive John Ward 

Account Executive Edmunda McGhee 

Time Buyer Edmunda McGhee 

• 

KUDNER AGENCY, INC. 

630 Fifth Ave., New York 20, N. Y. 
Phone Circle 6-3200 

NOAB-ABC— AAAA— ANPA-PPA-ABP 
APA— BMB 

President J. H. S. Ellis 

Vice-Presidents E. J. Owens, 

Sam D. Fuson, Robert D. Stewart, Hay- 
wood Anderson, Schuyler Kudner. 

Director of Radio Myron P. Kirk 

Business Manager Gordon H. Mills 

Radio & Tele Producer Wm. Templeton 

Time Buyer Mary King 

Branch Offices 

215 Market St., San Francisco, Calif. 

Phone Garfield 5433 

Executive in Charge....' Lloyd Meyers 

1370 Kapiolani Blvd., Honolulu 42, T. H. 

Hoist & Cummin gs, Ltd. 

New Center Bldg., Detroit, Mich. 

Phone Madison 5315 

Executive in Charge Edward Shipper 

Albee Bldg., Washington, D. C. 

Phone National 5506 

Executive in Charge Frank Getty 



Radio Accounts Placed — Network: General 
Motors; Local: Benson & Hedges; National 
Spot: U. S. Tobacco. 

• 

J. R. KUPSICK ADVERTISING 
AGENCY, INC. 

122 East 42nd St., New York, N. Y. 

Phone MUrray Hill 5-9145 

ANPA— APA— PPA 

President J. R. Kupsick 

Vice President .Saul Kampf 

Radio Director Jerry Law 

Space Buyer . .E. M. Fordsman 

Radio Accounts Placed — Arco Publ. Co., 
Hecht Co., N. Y. Auto Exchange, Greiner 
Motor Sales, Maple Motors, Paul Kaskali, 
Cascade Laundry, United Institute of Aero- 
nautics, Ben Marden's Riviera. 

• 

LAKE-SPIRO-SHURMAN, INC. 

2800 Sterick Bldg., Memphis 3, Tenn. 

Phone 5-1571 

APA— ANPA— PPA— SNPA— ABP 

President Avron Spiro 

Secretary-Treasurer. ...... .M. M. Shurman 

Ex. Asst. Chg. Radio Dept. Opr., 

Hugh Murphy 

Time Buyers Mrs. L. Simmons, 

Mrs. E. Cullison. 
Radio Accounts Placed — Plough, Inc., The 
Piso Co., Pantaze Drug Stores. 

LAMBERT & FEASLEY, INC. 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone COlumbus 5-3721 

ANPA — PPA 

President John L. Johnston 

Executive V-P Gordon Seagrove 

V. P. General Manager Frank W. Mace 

Radio Accounts Placed — Lambert Phar- 
macal Co.; Prophylactic Brush Co.; Phillips 
Petroleum Co. 



LANDSHEFT, INC. 

810 Liberty Bank Bldg., Buffalo 2, N. Y. 

CI-7260 

ONPA— ABP— NOAB— APA— PPA 

President A. Wm. Landsheft 

Secretary-Treasurer Vera H. Landsheft 

Acct. Execs Henry L. Barber, 

Neil A. Gallagher 

Production Manager E. T. Drullard 

Office Manager R. Nitschke 

Radio Dept. 
Henry L. Barber, C. Corritore. 



205 



Radio Accounts Placed — Fairmont Cream- 
ery, Co., Kendall Refining Co., Liberty Bank 
of Buffalo, Loblaw Groceterias. 

• 

LANG, FISHER & STASHOWER, 
INC. 

1010 Euclid Ave., Cleveland 15, Ohio 

Phone Main 6579 
AAAA— ANPA— PPA— NOAB— APA 

President '. H. J ick Lang 

Vice President-Secretary A. B. Fisher 

Vice President-Treasurer. .Fred P. Stashower 

Vice President • • . . Richard P. Dodds 

Vice Pres. Service Director. .Martin J. Cohn 

Radio Director A. B. Fisher 

Radio Accounts Placed — Yellow Cab Co., 
Cleveland Browns, The Texas Co., Grand 
Home Appliance Co., Cleveland Transit Sys- 
tem, Brewing Corp. of America, Miller- 
Becker Co., World Publishing Co. 

LA ROCHE & ELLIS, INC. 

247 Park Ave, New York 17, N. Y. 

Phone PLaza 5-7711 

OAAA— AAAA— ANPA— PPA— APA 

Chairman Chester J. LaRoche 

President Sherman K. Ellis 

Executive V.P C. E. Staudinger 

V.P. Chg. Copy Crane Haussamen 

V.P. Chg. Media E. S. Pratt 

V.P. Chg. Art Gene Davis 

V.P. Chg. Mdse Ross Potter 

V.P. Chg. Research D. E. Robinson 

Dir. of Research Crawford Paton 

Radio Dept. 

Vice-President William R. Stuhler 

Asst. to Mr. Stuhler Ellis Sard 

Branch Office 

141 W. Jackson Blvd., Chicago 4, 111. 

Phone Harrison 8612 

V.P John F. Price 

Radio Accounts Placed — Quaker Oats Co, 
Aunt Jemima Pancake Flour, Muffets, Penn- 
sylvania Salt Co. 

• 

LAUESEN & SALOMON 

520 No. Michigan Ave, Chicago 11, 111. 

Phone SUperior 0738 

APA— ANPA— PPA— ABP 

President A. M. Salomon 

Account Executives Wendell Walker, 

M. H. Sellhorn 

Production Manager D. L. Cuttie 

Art Director H. Boiling 

Radio Accounts Placed — Foley & Co, Im- 
perial Credit Co. 

AL PAUL LEFTON CO., INC. 

1617 Penna. Blvd., Philadelphia 3, Pa. 

Phone RIttenhouse 1500 

ANPA— APA— NOAB— PPA 



President Al Paul Lefton 

Vice-President & Treas H. S. Loucheim 

Vice-Presidents G. W. Wolf sten, 

P. Brown 
Acct. Executives T. A. Ballantyne, 

J. Jensen 

Art Director H. Genske 

Art Director A. R. Hillier 

Space Buyer Edith Righter 

Production Manager B. M. Harvison 

Production Manager W. H. Austin 

Radio Director S. Carl Mark 

Radio Dept. Assts R. G. Browne. 

G. W. Wolfsten 

Branch Offices 

521 Fifth Ave, New York 17, N. Y. 

Phone VAnderbilt 6-4340 

Vice-Presidents R. J. Herts, 

M. S. Gladstone, R. J. Misch 
435 N. Michigan Ave, Chicago 11, 111. 
Phone Superior 9511 

V.P.-Manager E. G. Foreman, Jr. 

Radio Accounts Placed — Atlantic City 
Racing Assn., Beneficial Management Corp. 
(California & Newark), Blaw-Knox Com- 
pany, Boyle-Midway, Inc., Cedar Point Trot- 
ting Assn., Crawford Clothes, Inc., Dupli- 
Color Products Co, Empire City Racing 
Assn., Garden State Racing Assn., A. Good- 
man & Sons Inc., Goshen Mile Track Assn., 
Kurley Kate Corp, Loft Candy Corp, 
Marshall Drug Co., Inc., Martinson, Joseph, 
& Co, Meadow Brook Club, Metropolitan 
jockey Club, Old Country Trolling Assn,, 
Inc., Pal Blade Company, Inc., Phila. Elec- 
tric Company, Phila. Suburban Transporta- 
tion Co, Pilot Radio Corp., Rum & Maple 
Tobaco Corp, Sharpless Hendler Ice Cream, 
Shattuck, Frank G, Co, Spiegel, Inc., Stern, 
L. & H., Inc., Tickle, Arthur, Engineering 
Works, Inc., Triangle, Inc. (Daily Racing 
Form, Seventeen Magazine), Yellow Cab 
Co. of Phila. & Camden. 



LEIGHTON & NELSON 

202 State St, Schenectady 5, N. Y. 

Phone 6-4202 

ABP — PPA — ANPA 

Partners Winslow P. Leighton 

and George R. Nelson 

Radio Director George R. Nelson 

Copy Director •• Bob Cragin 

Radio Assistant. . • • Cecil Woodland 

Time Buyer Sybil Neher 

Radio Producers E. F. Flynn, R. S. Cragin 

Television Producers- •. .G. R. Nelson, E. F. 

Flynn 

Radio Accounts Placed — Saratoga Racing 
Assn, William W. Lee & Co, The Stanton 
Brewery, Inc., Saratoga Vichy Springs Co, 
Rudolph Bros, D'Jimas Furs, Colonial Ice 
Cream Co., Union-Fern Furniture Chain, 
Hershey Beverage Co., Industrial Bank of 
Schenectady. 



206 



ADVERT \ S I NG AGENCIES 



• • • 



LENNEN & MITCHELL, INC. 

17 East 45th St., New York 17, N. Y. 

Phone MUrray Hill 2-9170 

AAAA — ANPA — PPA — APA — NOAB 

President P. W. Lennen 

Exec. V.P. & Gen. Mgr .Ray Vir Den 

V.P. Chg. Radio Mann Holiner 

Vice-Pres. & Secy Reginald Townsend 

Vice-President Philip J. Kelly 

Treasurer & Controller. . .Barron R. Proctor 

New Business Porter Bibb 

Associate Copy Chief William Todd 

Radio Copy Chief Peter Keveson 

V.P. Chg. Media Catherine V. Parker 

Space Buyer Arthur U. Ude 

V.P. Chg. Production Michael J. Madar 

V.P. & Exec. Art Dir Hans Sauer 

Art Consultant Clark Agnew 

Art Directors John DeNero, 

Sanford Gerard 

Radio Time Buyer Virginia Butler 

Research Director Todd B. Franklin 

Television Producers Mann Holiner, 

Ted E. Sherdeman 

Branch Offices 

308 N. Rodeo Dr„ Beverly Hills, Calif. 

Phone Crestview 1-7221 

V.P. Chg. Radio Mann Holiner 

Program Director Ted E. Sherdeman 

Business Manager William L. Card 

Radio Accounts Placed — American Car and 
Foundry Company, Cagney, William, Pro- 
ductions, Inc., Calvert Distillers Corp., Car- 
stairs Distilling Co., Inc., Dell Publishing 
Co. (Modern Screen Magazine), Lehn & 
Fink Products Corporation, P. Lorillard 
Company, Maxson Food Systems, Inc., Jacob 
Ruppert Brewery, Scripps-Howard News- 
papers, Swedish American Line, Tide Water 
Oil Company. 

• 

TED LEVY ADVERTISING AGENCY 

Temple Court Bldg., Denver 3, Colorado 
Phone CHerry 4521-2 
ABP — ANPA — APA 

President Ted Levy 

Production Manager William "Robertson 

Radio Dept. 

Radio Director Barbara D. Aiton 

• 

A. W. LEWIN CO., INC. 

40 East 49th St., New York 17, N. Y. 
ELdorado 5-3545 

AAAA— ABP— ANPA— PPA— APA 
Partners A. W. Lewin. 

S. M. Weiss 

Vice-President Max Green 

Art Director Don Waterbury 

Asst. Art Directors. . .Leslie Kay, Ed Almgren 



Space Buyer H. H. Dyrsen, Jr. 

Traffic Manager S. Levin 

Auditor E. R. Bader 

Acct. Executives John Herrmann, 

Louis Sobolof, William Irving, Archie 
Foster, S. B. Mandell, Maurice Marks 

Branch Office 

11 Commerce Street, Newark 2, N. J. 

Mitchell 2-7244 

Radio Accounts Placed — National Spot: 

Harvel Watches, June Dairy Products Co., 

Doggett Pfeil Co. 

• 

ADDISON LEWIS & ASSOCIATES 

1414 Foshay Tower, Minneapolis, Minn. 

Phont AT 6235 

ABP— ANPA— PPA— NOAB— APA 

Owner Addison Lewis 

Time Buyer Margie Anderson 

Account Executives Edward Grubb, 

Harvey Kruse, J. A. Quint, Arthur Grove, 
Don Johnson 
Radio Accounts Placed — Minneapolis-Hon- 
eywell. 

• 

LEON LIVINGSTON ADVERTISING 
AGENCY 

Mills Bldg., San Francisco 4, Calif. 

Phone Sutter 7340 

AAAA— ABP— ANPA— PPA— NOAB 

General Partner Leon G. Livingston 

General Partner W. C. Day 

General Partner Robert E. Akey 

Time Buyer Z. Samson 

Branch Office 

37 Wall St., New York 5, N. Y. 

HAnover 2-0740 

General Partner-Mgr E. B. Krough 

Time Buyer M. Meighan 

Radio Accounts Placed — Colgate-Palmolive- 
Peet (Peet's Granulated Soap), Nestle's Milk 
Products, Inc., Haas Bros., Morris Plan of 
California, Wells Fargo Bank & Union Trust 
Co., California & Hawaiian Sugar Refining 
Co. 

• 

LLOYD, CHESTER & DILLINGHAM, 
INC. 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 5-8800 
ANPA— PPA— NOAB— ABP— APA— ABC 

President Laurence M. Lloyd 

Vice-Pres. & Secty Charles F. Pietsch 

Vice-Presidents. Robert S. Hotz, 

Harvey N. Volkmar 

Treasurer John J. Hagan 

Art Director M. H. Kates 

Production Manager William T, Krleb 



207 



Radio Dept. 

Radio Director-Producer Robert S. Hotz 

Time Buyer John J. Hagan 



V. R. Bliss, J. H. Caro, Montgomery N. 
McKinney, Edward Ernstein. 
Radio Director V. R. Bliss 



LOCKWOOD - SHACKLEFORD AD- 
VERTISING AGENCY 

122 East 7th St., Los Angeles 14, Calif. 

Phone Trinity 9801 

ANPA— NOAB— APA 

President • • . .M. W. Shackleford 

Secretary-Treasurer- •. .Russell N. Lockwood 

Vice President Murray Chotiner 

Director of Radio- •....-. .David R. Fenwick 

Manager. • Lou Holzer 

Radio Producers • • . .David R. Fenwick, 

Lou Holzer, Gene Herman, Robert M. 

Purcell. 
Television Producer. .-..-... .Lou Holzer 

Branch Offices 

6233 Hollywood Blvd., Hollywood 28, Calif. 

Phone Gladstone 6131 

75 East Wacker Drive, Chicago 1, 111. 

Phone Franklin 4883 
420 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-5412 
Radio Accounts Placed — Los Angeles 
Brewing Co., Packard-Bell Co., Industrial 
Management Corp., Breakfast Club Coffee, 
Inc., Los Angeles Furniture Co., Kings 
X Flavor & Extract Co., Nutritional Research 
Products, Inc., McKay Jewelers, Mission 
Stove Co. 

• 

LOGAN & ARNOLD 

621 S. Hope St., Los Angeles, Calif. 
Phone Trinity 8194 

ANPA— AAAA— PPA— APA— ABP 

Partner Dudley L. Logan 

Partner J. C. Arnold 



THE W. E. LONG COMPANY 

155 North Clark St., Chicago 1, 111. 

Phone Randolph 4606 

ANPA— NOAB 

President •••-....-•. .L. R. Wolfe 

Director of Radio E. J. Sperry 

Office Manager ....C. T. Sweeney 

Supervisor of Syndicated Programs, 

Robert S. Graham 

Hollywood Supervisor of Trans. ..Paul Quan 

Radio Accounts Placed — Agency is a spe* 

cialist in wholesale baker advertising, also 

"1996" service for radio stations. 



EARLE LUDGIN & CO. 

121 West Wacker Drive, Chicago 1, 111. 

Phone Andover 1888 

ANPA — ABP — PPA — APA 

Partners Earle Ludgin. 



MACE ADVERTISING AGENCY, INC. 

507 Lehmann Bldg., Peoria, 111. 

Phone 7197 

ANPA— ABP— APA— NAAN 

President J. F. Fellay 

Trea. & Radio Time Buyer Jay J. Keith 

Secretary Olga Rummel 

Production Mgr E. M. Pippen 

Radio Accounts Placed — Keystone Steel & 
Wire Co., Consolidated Products Co., Schultz, 
Bausan & Co. 

• 

MacFARLAND, AVEYARD & CO. 

333 North Michigan Ave., Chicago 1, 111. 

Phone Randolph 9360 

4NPA— PPA— ABP— APA— NOAB 

President Hays MacFarland 

V.P. & Gen. Mgr. Allen B. Dicus 

Vice-President M. A. Jennings 

Secty-Treas L. Peters 

Media Director M. C. Drake 

Time Buyer M. C. Drake 

Branch Office 

10 Rockefeller Plaza, New York 20, N. Y. 
Circle 6-2890 

Exec. V.P A. E. Aveyard 

Gen. Mgr George MacGovern 

Time Buyer James Sheldon 

Radio Accounts Placed — Network: NatT 
Board of Fire Underwriters; National Spot: 
Omar, Inc., Zenith Radio Corp., Jacques Mfg. 
Co., Ready Foods Canning Corp. 



MacLAREN ADVERTISING CO. 
LTD. 

372 Bay St., Toronto, Ont., Canada 

Phone Elgin 0321 

CBA— CAAA— CRNA— CWNA— 

CNN & PA 

President-General Manager..!. A. MacLarcn 

Vice President-Assistant General 

Manager E. V. Rechnitzer 

V.P.-Ass't G. M James Ferres 

Vice-President-Treasurer I. E. Reynolds 

Secretary G. T. Scroggie 

Radio Dept. 

C. M. Pasmore, M. Rosenfeld, 

H. H. O'Connor, Hugh Horler 

V. D. L. Dyer 

Branch Offices 

410 Dominion Square Bldg. 

Montreal, Que., Canada 

Phone Plateau 9556 

E. H. H. Smith, Nolin Trudeau 



208 



•f • • 



ADVERTSSING AGENCIES 



911 Electric Ry. Chambers, 

Winnipeg, Man., Canada 

Phone 26-622 

Office Manager E. P. Thompson 

305 Province Bldg., Vancouver, B. C, Can. 
Phone Marine 6268 

Office Manager W. D. M. Patterson 

Radio Accounts Placed — Network: Gillette 
Razor Co., Imperial Oil, Ltd., Tuckett, Ltd., 
Peoples Credit Jewellers, S. F. Lawrason Co., 
Dalglish (Ont.) Ltd.; National Spot: Norma 
Electric, Frederick Stearns & Co., Trimz Co. 
of Canada, Ltd., Henry W. Wampole & Co., 
Ltd., Bulova Watch Co., Peoples Credit 
Jewellers, Tuckett, Ltd. 



MAKELIM ASSOCIATES 

32 W. Randolph St., Chicago 1, 111. 
Phone STate 5764 

ANPA— ABP 

Pres. & Treas Hal R. Makelim 

Asst. Treas Lillian Nelson 

V.P.-Planning Board Edwin B. Self 

Art Dir.-Prod. Mgr Edward C. Rohrs 

Secy., Asst. Time & Space Buyer, 

M. C. Newman 
Dir. Public Relations. .Richard M. Canning 

Acct. Executives Hal R. Makelim, 

Milton C. Neil, Edwin B. Self, Arthur 
W. Turner, Richard M. Canning 

Branch Offices 

20 Cortlandt St., New York 7, N. Y. 

Phone COrtlandt 7-3813 

Pres. & Treas Hal R. Makelim 

Vice Pres Arthur W. Turner 

9176 Sunset Blvd., Hollywood 46, Calif. 
Phone CRestview 6-3103 

Pres. & Treas Hal R. Makelim 

Vice-Pres.-Planning Board. .. .Edwin B. Self 

Vice-Pres Milton C. Neil 

Production Anthony J. Strobl 

Dir. Pub. Relations Richard M. Canning 

Publicity-Radio Dept A. C. Bernstein 

Radio Accounts Placed — Albro Metal Prod- 
ucts Co., American Musical Products Co., 
Andersen's Ready to Serve Frozen Foods. 
The Baico Plan, Bert Green Clothiers, Bev 
Company of America, Case-Swayne Pack- 
ing Co., Cavadel Industries, DeLuxe Record 
Co., Florsheim Shoe Co., Great East- 
ern Fire Ins. Co., Gum Laboratories. Inc., 
Heat Exchanger Engineering, Inc., Holton 
& Adams, McGlynn Hays & Co., Memo Prod- 
ucts Co., Oak Ridge Antenna Co., Para 
Equipment Co., Seely Carlton House, So- 
cialite Cosmetics, Inc., Sweets Laboratories, 
Inc., Valley Inn, Video Television Co. 



MALCOLM - HOWARD ADVERTIS- 
ING AGENCY 

20 East Jackson Blvd., Chicago 4, 111. 

Phone Webster 2110 

ABP— ANPA— PPA— APA 

Owner-Chief Account Executive 

Arthur M. Holland 

Account Executive H. A. Barkun 

Account Executive M. G. Holland 

Radio Dept. 

Radio Director Arthur M. Holland 

Producers. .. .Ray Freedman, Allan Sweetow 

Writers Ruth Hudson, 

Nikki Kaye, Denise Howard 
Radio Accounts Placed — Dad's Root Beer, 
Cimino Wines, Chicago Horse Show, Chicago 
Daily Times, Rubin's Apparel, Hollands 
Jewelry, Newart's, Chicago Coliseum, Ar- 
mory, Arcadia Gardens, Fiji-Oil Shampoo, 
Joy Candies, General Shows (Sports), Keeley 
Beer, Wrigley Field Rodeo, Belmont Rugs, 
Miller-Hart, Packers, 6-Day Bike Race. 



DAVID MALKIEL ADVERTISING 
AGENCY 

260 Tremont St., Boston 16, Mass. 

Phone Liberty 1421-2-3 

ANPA— ABP— PPA— APA— NOAB 

Owner David Malkiel 

Production Manager Richard Brugman 

Radio Director Harry Kadis 

Art Director Harry Lawrence 

Asst. Art Dir Al Meahn 

Secretary Martha Brest 

Acct. Executives Martin Kadis, 

Harry Weinbaum, Sydney Berenson 

Checking Dept Ronnie Glick 

Statistical Dept Bernice Greenberg 

Radio Accounts Placed — Paramount Bak- 
ing C, Steuben's Restaurant, Canadian Ace 
Ale, Serta-White Cross Co., Lithuanian So- 
ciety, Royal Crown Cola, Monastery Wines, 
Belmont Furn., Richard Clothes, Inc., Clear- 
weave Hosiery. 

• 

MANSON-GOLD ADVERTISING 
AGENCY 

1004 Marquette Ave., Minneapolis 2, Minn. 

Phone GEneva 9619 

APA 

Account Executive D. P. Nathanson 

Account Executive Meyer Gold 

Account Executive .Jean Hadley 

Account Executive Bruce Sielaff 

Radio Dept. 

Radio Director D. P. Nathanson 

Time Buyer Jean Hadley 

Talent Buyer bmce Sielaff 



209 



Producers D. P. Nathanson, 

Jean Hadley 

Television Dept. 

Director D. P. Nathanson 

Radio Accounts Placed — Red Devil Soot 
Remover, Snyder's Drug Stores, Janney Best 
Paints, Pfunder's Tablets, Char-Tex. 



MARSCHALK & PRATT COMPANY 

535 Fifth Ave., New York 17, N. Y. 

Phone VAnderbilt 6-2022 

ANPA— PPA— ABP— APA— AAAA— NOAB 

Partners Harry C. Marschalk, 

G. A. Poetschke, S. H. Giellerup, S. L. 
Meulendyke 

Director of Radio Curt Peterson 

Asst. to Dir E. J. Whitehead 

Television Director John R. Allen 

Radio Account Placed — Standard Oil Co. 
of N. J., The Esmond Mills, Inc., Metal Tex- 
tile Corp., Television Accounts Placed — 
Standard Oil Co. of N. J. 

• 

I. M. MATHES, INCORPORATED 

122 East 42nd St., New York 17, N. Y. 

Phone LExington 2-7450 

ABP— ANPA— PPA— SNPA 

President J. M. Mathes 

Treasurer A. E. Cox 

Secretary Carle Rollins 

Vice-Presidents Lester Loh, 

Wilfred S. King, W. T. Okie. 

Director of Radio • • . John Bates 

Time Buyer Edna Cathcart 

Radio Accounts Placed — Ludens, Inc., 
Canada Dry Ginger Ale & Spur, Interna- 
tional Salt Co., Pure Foods (Herbox), Pan- 
American Coffee Bureau, Burlington Mills, 
Dura-Gloss. 

• 

JOSEPH MAXFIELD COMPANY 

87 Weybosset St., Providence 3, R. I. 

Phone GAspee 4456-7 

ABP— ANPA 

President Joseph M. Finkle 

Vice-Pres Archie M. Finkle 

Treasurer Bruno Schnabel 

Copy Chief John Rigor 

Time Buyer Joseph M. Finkle 

Radio Director Archie M. Finkle 

Radio Accounts Placed — Candy Mart Stores, 
Inc., Eclipse Food Products Corp., National 
Glass Co., Shiloh Bottling Co., Apex Tire, 
Inc., Berry Clothing Co., Eastern Scientific 
Co., Lincoln Trust Co., Low Supply Co., 
Progress Ice Cream Co., I.C.T. Bus Co., 
Stadium Motor Sales Co., Continental Im- 
porting Co., Cranston Loan Co., Fain's, Inc., 
Charles T. Heilborn Shoe Co., Union Street 
Railway Co. 



MAXON, INC. 

2761 E. Jefferson Ave., Detroit 7, Mich. 
Phone Fitzroy 5710 

President • • . .Lou R. Maxon 

Vice-President Searle Hendee 

Treasurer W. I. O'Neil 

Secretary G. Reginald McKiel 

Radio-Television Dept Ed Wilhelm, 

P. Pumphrey (N. Y. Office) 
Branch Offices 
570 Lexington Ave., New York 22, N. Y. 
Phone Eldorado 5-2930 

Vice-President In Charge Hugh McKay 

919 N. Michigan Ave., Chicago 11, 111. 
Phone Delaware 3536 

Vire-President L. J. Sholty 

Radio Accounts Placed — Gillette Safety 
Razor Co. 

• 

THE MAYERS COMPANY 

1240 S. Main St., Los Angeles 15, Calif. 

Phone PRospect 0101 

NOAB— ANPA— FAAG— APA 

Principals Henry Mayers, 

J. R. Mayers, Arthur Mayers 

Radio Director J. C. McCormick 

Writer-Producer Dal Williams 

Radio Accounts Placed — Southern Cali- 
fornia Telephone Co., Fifth Street Store, Rose 
Peanut Butter, Grand Central Market, Penn- 
zoil Co., Hendan Shirts, Hoffman Candy Co., 
Muller Bros., Sears, Roebuck & Co., Fire- 
stone Stores, California Bank, Coulter's. 

• 

McCANN-ERICKSON, INC. 

50 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 5-7000 

AAAA— ANPA— PPA— ABP— NOAB— 

ABC 

President- • • ■ H. K. McCann 

Chairman of Exec. Comm. .Harrison Atwood 

Exec. Vice-Pres Carl B. Robbins 

Vice-Pres. and Manager of New York 

Office--..-- •• L. S. Briggs 

Vice-Presidents (N.Y.) ..- Harrison Atwood, 
R. M. Alderman, J. L. Deane, L. E. Firth, 
Edward B. Graham, Marion Harper, Jr., 
C. A. Hoppock, Daniel W. Keefe, 
Howard Korman, Myron Lechner, E. D. 
Madden, J. J. McCarthy, W. E. McKeach- 
ie, H. A. Mitchell, C. A. Posey, R. W. 
St. Hill, John H. Tinker, Jr., R. E. 
Thompson, E. F. Wilson. 

Secretary-Treas John L. Anderson 

Vice-President in charge of Research, 

Marion Harper, Jr. 

(Radio Executives) 
Vice-President in charge of Radio. 

Lloyd O. Coulter 
Executive Assistant to L. O. Coulter, 

Lawson Paynter 
Vice-President in charge of Programs, 

Russ Johnston 



210 



• • • 



ADVERTISING AGENCIES 



Senior Producers. ...• Dorothy B. McCann, 

Neil Reagan, Glan Heisch 
Director of Time Buying and Station 

Relations. . William C. Dekker 

Director of Radio Copy. .William A. Franchy 

Branch Offices 

Chicago Office 

910 South Michigan Ave., Chicago, 111. 

Phone Webster 3701 

Vice-President-Manager. . .Homer Havermale 

Vice-Presidents John Jameson, 

Walter C. Krause, A. W. Sherer, H. G. 
Smith, Sidney A. Wells 
Cleveland Office 
1300 Guardian Building, Cleveland 14, Ohio 

Phone Cherry 3490 
Vice-President-Manager A. A. Sommer 

Detroit Office 
2280 Penobscot Building, Detroit 26, Mich. 

Phone Randolph 9710 
Vice-President-Manager. ..-.. .D. C. Hight 

Hollywood Office 

6331 Hollywood Blvd., Hollywood 23, Calif. 

Phone Hillside 8268 

Manager August Bruhn 

Production Dir Neil Reagan 

Los Angeles Office 

448 South Hill Street, Los Angeles, Calif. 

Phone Mutual 1181 

Vice-President-Manager Burt Cochran 

Minneapolis Office 
1000 Hodgson Building, Minneapolis 1, Minn. 

Phone Bridgeport 6801 
Vice-President-Manager. . . . • Jackson Taylor 

Vice-Presidents- • Victor Lowrie, 

John Pidgeon 

San Francisco Office 

114 Sansome St., San Francisco, Calif. 

Phone Douglas 5560 

Vice-President-Manager H. Q. Hawes 

Vice-Presidents M. S. Achenbach, 

Roswell Mochran, Clarence Hestorff, F. 
H. McCrea, Robins Milbank, C. F. 
Ohliger, C. E. Parsons 

Portland Office 

1308 Public Service Bldg., Portland, Ore. 

Phone Atwater 4305 

Manager R. B. Calkins 

Boston Office 

31 St. James Ave., Boston 16, Mass. 

Phone Liberty 5468 

Vice-President-Manager Watson M. Gordon 

Radio Accounts Placed — New York: Chese- 

brough Mfg. Co., Columbia Recording Corp., 

Fawcett Publications, Inc., Gruen Watch Co., 

National Biscuit Co., Pacific Coast Borax 

Co., Pearson Pharmacal Co., Pharma-Craft 

Co., Stromberg-Carlson Co., Stanco, Inc., 

Westinghouse Electric Corp. 

Chicago: International Harvester Co., 



Standard Oil Co. of Nebraska, Standard Oil 
Co. of Indiana, Milk Foundation, Inc., Swift 
& Co. (Brookfield Division). 

Cleveland: Leisy Brewing Co., Richman 
Bros. Co., Standard Oil Co. of Ohio. 

Detroit: Tivoli Brewing Co. 

Los Angeles: Globe Mills Co., Southern 
California Gas Co., Southern Counties 
Gas Co. 

Minneapolis: Pillsbury Flour Mills Co., 
Twin City Federal Savings & Loan Assn., 
Gluck Brewing Co. 

Portland, Oregon: Northwestern Electric 
Co., Pacific Power & Light Co., Portland 
Gas & Coke Co. 

San Francisco: Anglo California National 
Bank of San Francisco, Associated Dental 
Supply Co., California Packing Corp., Cali- 
fornia Walnut Growers Assn., Harold H. 
Clapp, Inc., Dwight Edwards Co., General 
Brewing Corp., Hale Bros. Stores, Inc., Lon- 
donderry, Safeway Stores, Inc. (Coldstream 
Products Division). 

Boston: John Hancock Mutual Life In- 
surance Co. 



r. e. McCarthy advertising 

AGENCY 

1002 Tampa Theater Bldg., Tampa 2, Fla. 

Phone M-2323 

PANY— SNPA— PPA 

President R. E. McCarthy 

Secretary M. C. Benito 

Treasurer Louis Benito 

Time Buyer : R. E. McCarthy 

Radio Producers R. E. McCarthy, 

G. Carlton Fuchs, Richard W. Marsh 
Radio Accounts Placed — Southern Brew- 
ing Co., Peninsular Telephone Co., Pioneer 
Tire Co., W. S. Badcock Corp., Borden's 
Dairy. 



McJUNKIN ADVERTISING CO. 

228 N. LaSalle St., Chicago 1, 111. 

Phone State 5060 

AAAA— ANPA— PPA— NOAB— APA— ABC 

President Gordon Best 

Vice-Presidents Roy M. Kirtland, 

Leroy A. Kling, Willard E. Stevens 

Manager, Radio Dept Robert V. Suerth 

Radio Accounts Placed — Chef Boy-Ar-Dee 
Quality Foods, Inc., Carey Salt Co., Schulze 
and Burch Biscuit Co., Comfort Manufac- 
turing Co. 

• 

McKEE & ALBRIGHT, INC. 

1400 South Penn Square, Philadelphia 2, Pa. 

Phone Locust 7-4737 

ANPA— PPA— APA— O AAA 



211 



President Roy J. McKeo 

Vice-President-Treasurer.. David R. Albright 
Vice President-Radio Director, 

James A. McFadden 

Radio Producer Robert L. Redd 

Time Buyer Evelyn Walmsley 

Vice-President-Merchandising, 

Howard H. Yaw 

Secretary T. E. Libby 

Radio Director James A. McFadden 

Time Buyer Evelyn Walmsley 

Radio Producer Robert L. Redd 

Branch Office 

1428 RCA Bldg., New York 20, N. Y. 

Phone COlumbus 5-2058 

715 Equitable Bldg., Hollywood 28, Calif. 

Phone Hollywood 8363 

Producer Robert L. Redd 

Radio Accounts Placed — Sealtest, Inc., 
Western Maryland Dairy, Southern Dairies, 
Chestnut Farms-Chevy Chase Dairy, Breyer 
Ice Cream Company, Quaker City Choc. & 
Conf. Co., Inc., Philadelphia & Reading Coal 
and Iron Co., Moglias Ice Cream, Pratt Food 
Co. 

• 

McKIM ADVERTISING LIMITED 

1010 St. Catherine St. W., Montreal, Que., Can. 

Phone Lancaster 5392 

ANPA— APA 

President Major James M. Baxter 

Radio Director E. W. Brodie 

Secretary-Treasurer J. W. Thain 

Branch Offices 

320 Bay St., Toronto, Ont., Canada 

Phone Elgin 5351 

Manager .Major James M. Baxter 

Paris Bldg., Winnipeg, Man., Canada 
Manager A. A. Brown 

514 Province Bldg., 
Vancouver, B„ C, Canada 

Manager H. S. Watson 

376 Strand, W. C. 2, London, England 
Manager Ian Wallace 



MELAMED-HOBBS, INC. 

400 Second Ave. So., Minneapolis 1, Minn. 

Phone Bridgeport 1225 
ABP— ANPA— PPA—O AAA— NOAB—SAA 
President-Treasurer. ....... .Louis Melamed 

Secretary M. O. Gooder 

Acct. Execs Ralph W. Hobbs, 

Lome R. Moodie, R. S. Nelson 

Time Buyer Frank Johns 

Radio Producer Paul A. Sevareid 

Branch Offices 

E-906 First National Bank Bldg., St. Paul 1, 

Minn. 

Phone Garfield 7662 

Manager , E. T. Holmgren 



333 N. Michigan Ave., Chicago 1, 111. 
Phone State 9522 

Manager H. C. Lewis 

Radio Accounts Placed — Chocolate Prod- 
ucts Co., Conrad Fur Company, Good Foods, 
Inc., Griggs Cooper & Co., Hilex Company, 
Kuehn-Pearson Company, Lan-O-Sheen, Inc., 
Minnesota Farm Bureau Federation, Minne- 
sota Farm Bureau Service Co., Milk Founda- 
tion of Minnesota, Minnesota State Federa- 
tion of Labor, Montgomery Ward & Co., 
Reean Bros. Company, Sanitary Food Mfg. 
Co. 



ARTHUR MEYERHOFF & CO. 

410 N. Michigan Ave., Chicago 1, 111. 

Phone Delaware 7860 
ANPA— PPA—AAAA— ABP— NOAB 

General Manager Arthur E. Meyerhoff 

Financial Manager J. H, Hildebrandt 

Director of Radio Kenneth L. Robinson 

Radio Space Buyer. ..... .Annette Kennelly 

Copy Chief M. E. Chon 

Acct. Executives R. J. Rosenthal, 

John Lemmon, Mark Aisner, George 
Taylor, Louis Bass, R. M. Singer, Jr., 
Alfred P. Beacom, Jr. 
Television Producer. . .Kenneth L. Robinson 
Branch Office 
759 N. Milwaukee St., Milwaukee 2, Wis. 
Pbone Marquette 3144 

Manager George Grabin 

Radio Accounts Placed — Wm. Wrigley Jr. 
Co., Illinois Meat Co., Balm Barr, Krank's 
Shave Kreem, Mutual Benefit Health & Acci- 
dent Assn. of Omaha, Whiz & Pecan Pete 
Candy Bars, Lotshaw Body Rub. 

• 

C. L. MILLER COMPANY 

521 Fifth Ave., New York 17, N. Y. 

Phone MUrray Hill 2-1010 

ANPA— PPA— APA— NOAB 

President C. L. Miller 

Sec'y & Ass't Treasurer-Radio Director 

George Carhart 
Branch Office 
333 N. Michigan Ave., Chicago, 111. 
Phone Central 1640 

Manager I. M. Tuteur 

Radio Accounts Placed — Corn Products 
Refining Co., Curtis Candy Co., Keeley Brew- 
ing Co., Cooter Brokerage Co., Gordon Bak- 
ing Co., Peter Pan Baking Co., Dr. Swett's 
Root Beer Co. 



DAN B. MINER CO. 

250 Chamber of Commerce Bldg. 

Los Angeles 15, Calif. 

Phone Richmond 3101 

A AAA — ANPA — ABP — NOAB 

CAN— APA— PPA— ABC 

President Dan B. Miner 



212 



ADVERTISI NG AGENCIES 



Vice-Presidents.. John C. Morse, 

Alfred Rooney, I. M. Greer 

Secretary-Treasurer M. R. Sweeny 

Account Executive Daniel W. Layman, Jr. 

Radio Director B. B. Struble 

Radio Copy Sam Godfrey 

Time Buyer Marie Mazzulla 

Branch Offices 
(Affiliated with Continental Agency Network) 
Radio Accounts Placed — Forest Lawn 
Memorial Park, Weber's Bread, Wilshire Oil 
Co., Dolly Madison Cakes, Log Cabin Breads, 
Forest Lawn Life Insurance, Coast-Currie's 
Ice Cream, Los Angeles Transit Lines, Dr. 
Ross Dog Food, Solar Aircraft Co., Story- 
crafter's Guild, Tepco Corp. 
• 

EMIL MOGUL CO., INC. 

250 West 57th St., New York, N. Y. 

Phone, COlumbus 5-2482 

ABP— ANPA— PPA 

President. . . Emil Mogul 

Executive Vice-President. Charles Rothschild 

Asst. to President Lester Loeb 

Copy Chief Myron Mahler 

Research Director Horace Schwerin 

Creative Head Sidney Senzer 

Space Buyer Jack Szerlip 

Production Manager Joseph Tremarco 

Art Director Robert Wilson 

Radio Dept. 

Radio Director .Emil Mogul 

Program Director Sydney Rubin 

Time Buyer. Helene Munroe 

Television Production Lester Loeb 

Radio Accounts Placed — Barney's, Na- 
tional Shoes, Sterling, Inc., Napa Valley 
Grape Prod., Ronzoni Macaroni, Gem Oil, 
Inkograph, Inc., Adler Shoes, Esquire Boot 
Polish, 0. D. Wonder Wash, French Kettle 
Onion Soup. Television Accounts Placed — 
Adler Shoes. 

• 

THE CHESTER C. MORELAND CO. 

1104 Times-Star Tower, Cincinnati 2, Ohio 

PArkway 1178 

PPA — ABP — ANPA 

President Chester C. Moreland 

Secretary Walter H. Strauss 

Radio Director Carl Press 

Radio Accounts Placed — Rainbo Baking 
Co., Coney Island Amusement Co., Coca-Cola 
Bottling Co., Adam Wuest (Mattresses), Cin- 
cinnati Times-Star. 

• 

RAYMOND R. MORGAN CO. 

6362 Hollywood Blvd., Hollywood 28, Calif. 

Phone Hempstead 4194 

ANPA— PPA— APA— NOAB 



President Raymond R. Morgan 

Executive Vice-President- • R. C. Temple 

Radio Director James C. Morgan 

Branch Offices 

704 Loew's Warfield Bldg., 988 Market St., 

San Francisco, Calif. 

Phone Greystone 2851 

Manager .Porter F. Anderson 

Affiliate 

Goodkind, Joice & Morgan 

Palmolive Bldg., Chicago 1, 111. 

Phone Superior 6747 

Representatives M. Lewis Goodkind, 

Clyde Joice 
Radio Accounts Placed — J. A. Folger & 
Co., Kerr Glass Mfg. Co., Planters Nut & 
Chocolate Co., Los Angeles Soap Co., Samuel 
B. McKee. 



MORSE, INTERNATIONAL, INC. 

122 East 42nd St., New York 17, N. Y. 

Phone MUrray Hill 7-7200 

PPA 

Chairman of the Board Allan T. Preyer 

President Mansfield F. House 

Vice-President & Creative Dir., 

A. R. Beverley-Giddingi- 

Treasurer M. K. Burckett 

Dir. of Media Herbert G. Selby 

Exec. Art Dir A. K. Burwinkle 

Mechanical Prod. Mgr E. H. Puletz 

Director of Marketing. L. E. Pickett 

Copy Chief J. D. Lucas 

Art Director J. J. Misley 

Export Media Director Aurora Blando 

Account Execs H. G. Selby, 

Emory Ward, E. R. Korth, L. Wisser, 
H. Woodworth, M. K. Burckett 

Radio Dept. 

Manager Chester C. Slaybaugh 

Time Buyer Morton G. Bassett 

Dir. of Radio Prod.. ... John T. Mitchell 
Radio Accounts Placed — Vick Chemical 
Co., Prince Matchabelli, Inc., Alfred D. 
McKelvy Co., The Sofskin Co., John G. Paton 
Co., Inc. 

• 

MOSELLE & EISEN 
ADV. AGENCY 

522 Fifth Ave., New York 18, N. \. 

Phone, MUrray Hill 2-2651 

PPA— APA 

Partner Rose Moselle 

Partner Henry Eisen 

Prod. Mgr Bernard Segaloff 

Art Director Frederick H. Cassens 

Radio & Publicity Miss Margo 



213 



MOSS ASSOCIATES 

415 Lexington Ave., New York 17, N. Y. 
Phone MUrray Hill 7-7377-8 
ABP— PANY— APA— ANPA 

Partner Joseph H. Moss 

Copy Chief Charles D. Beckman 

Space Buyer Betty Math 

Production Head I. Stephen Simon 

Art Director Richard W. Bridges 

Radio Accounts Placed — Harman Watch 
Co., Ybry Perfumes. 

• 

MOSER & COTINS, INC. 

10 Hopper St., Utica 3, N. Y. 

Phone Utica 4-6141 

ABP— ANPA— PPA— NOAB— APA 

Pres. & Treas A. S. Cotins 

Vice-President James N. Brown 

Vice-President Hugo W. Glaser 

Vice-Pres.-Art Director. .. .A. M. Huntington 

Secretary Lyle B. Reigler 

Space Buyer Miss L. B. Mang 

Production Managers Frederick Michel, 

C. W. Gibson 

Branch Office 
420 Lexington Ave., New York 17, N. Y. 
Radio Accounts Placed — West End Brewing 

Co. 

• 

NATIONAL EXPORT ADVERTISING 
SERVICE, INC. 

405 Lexington Ave., New York 17, N. Y. 
Phone MUrray Hill 9-6835 

President Paul Kruming 

Vice-President Thomas W. Hughes 

Treasurer Frank Neuhauser 

Time Buyer J. J. Cueto 

Associate Offices In: 

Cuba, Mexico, Venezuela, Colombia, 

Brazil, Argentina, South Africa, 

India, Chile, Sweden, New Zealand, Australia 

Radio Accounts Placed — Carter Products, 

Inc., H. J. Heinz Co., Lambert Pro-Phy-Lac- 

Tic, Lever Bros. Co., Quaker Oats Co., Wm. 

R. Warner Co. 

• 

NEEDHAM, LOUIS & BRORBY, INC. 

135 S. LaSalle St., Chicago 3, 111. 

Phone State 5151 

AAAA— ANPA— PPA— NOAB— APA— 

ABC— BMB— ABP 

President Maurice H. Needham 

Vice-Presidents John J. Louis, 

Melvyn Brorby, W. Raymond Fowler, 
Harry E. Phelps, William D. Home, 
William P. Bager, William R. Kinnaird, 
William H. Ohle 
Vice-President, Media & Markets 

Otto R. Stadelman 

Vice-President, Research Keo Currie 

Secretary-Treasurer Max D. Anwyl 



Radio Director, Chicago Office. .Alan Wallace 
Radio Manager-Producer, Hollywood 

Office Frank Pittman 

Prod.-Dir., Hollywood Office Frances 

Van Hartesveldt 

Spot Time Buyer Jane McKendry 

Branch Office 
1680 North Vine St., Hollywood 28, Calif. 

Phone Granite 7186 
Manager Frank Pittman 

Radio Accounts Placed: Kraft Food Co. 
(The Great Gildersleeve), S. C. Johnson & 
Son, Inc. (Fibber McGee and Molly), Swift 
& Co. (Swift's Cleanser), Wieboldt Stores, 
Inc. (Local), Derby Foods, Inc. (Sky King), 
Swift & Co., (Swift's Ice Cream — Spot). 



NEFF-ROGOW, INC. 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone Circle 7-4230 

President William Rogow 

Acct. Exec-Time Buyer William Rogow 

Copy Chief Stewart P. Brown 

Personnel Director Harriet Barnett 

Radio Accounts Placed — Melville Shoe 
Corp., Sears Roebuck & Co., Joseph Martin- 
son & Co., Ruby Lane Stores, J. W. Beards- 
ley's & Sons, Filtrex Co., Inc. 

• 

NEWELL-EMMETT COMPANY 

40 East 34th St., New York 16, N. Y. 

Phone AShland 4-4900 

AAAA — ANPA — PPA — ABP — PRB — 

NOAB— SAAA— SNPA 

Partners Clarence D. Newell, 

William Reydel, John P. Cunningham, 
Frank Donshea, C. S. Walsh, R. L. Stro- 
bridge, F. H. Walsh, G. S. Fowler, T. J. 
Maloney 

Radio Director Blayne Butcher 

Time Buyer Newman McEvov 

Radio Accounts Placed — Liggett & Myers 
Tobacco Co. (Chesterfields), Loose-Wiles Bis- 
cuit Co., Pepsi-Cola Co., Beech-Nut Packing 
Co., Economics Laboratories, Kirkman's Soap, 
Sherwin Williams. 



THEO. A. NEWHOFF ADV. AGENCY 

1403 Court Square Bldg., Baltimore 2, Md. 

Phone Lexington 7155 

AAAA— ANPA— ABP— NOAB— PPA 

President Theodore A. Newhoff 

Vice-President Marx S. Kaufman 

Secy.-Treas R. M. Newhofif 

e 

NEWMAN, LYNDE & ASSOCIATES, 
INC. 

(Formerly Associated Advertising Agency, 
Inc.) 



214 



ADVERTISING AGENCIES 



400 Florida National Bank Bldg., 

Jacksonville 2, Fla. 

Phone 3-1253 

ABP— ANPA— SNPA— NOAB— FAAC— APA 

President M. T. Newman 

Executive Vice-President Hunter Lynde 

Vice-President Gordon Stewart 

Radio Director Mary R. Miller 

Acct. Execs Richard Barrett, 

Charles Gressle, Milton Smith 
Radio Accounts Placed — Foremost Dairies, 
JAX Brewing Co., E. B. Malone Co. 

OLIAN ADVERTISING CO. 

411 North 7th St., St. Louis 1, Mo. 

Phone Central 8380-1-2-3 

ANPA— PPA— NOAB— ABP— O AAA 

Partner Irwin A. Olian 

Vice-President Harold A. Thomas 

Vice-President J. Walter Goldstein 

Radio Director Julian Miller 

Radio Time Buyer Margaret Hart Nelson 

Radio Producer Clarke Brown 

Branch Offices 

35 E. Wacker Dr., Chicago 1, 111. 

Phone State 3381 

Vice-Presidents I. J. Wagner, 

M. H. Bronner 

1440 Broadway, New York 18, N. Y. 
Phone BRyant 9-4125 

Manager Harold Kaye 

Radio Accounts Placed — Lewis-Howe Co., 
General Grocer Co., Confections, Inc., Bis- 
ceglia Brothers Wine Co., John G. Ayars Co., 
Eagle Stamp Co., Columbia Brewing Co., 
Horlacher Brewing Co., Atlas Brewing Co., 
Cardinal Diamond Ring Company, Western 
United Dairy, Hardy Salt Co., Alton Box- 
board Co., Brach Candy Co., Gettleman 
Brewing Co., Greater N. Y. Industries, Portis 
Hat Co., Edison Bros. Shoe Co. 
• 

ROBERT W. ORR & ASSOCIATES, 
INC. 

270 Park Ave., New York 17, N. Y. 

Phone PLaza 9-8050 

ANPA 

President Robert W. Orr 

Vice-Presidents Eldon Sullivan, 

Chester T. Birch, Arkady Leokum, 
Arthur Livingston, Jacques Zuccaire 

Secretary Martha Huhta 

Treasurer Chauncey C. Seedorf 

Radio Director John Hoagland 

Radio Producer ....Richard Diggs 

Branch Office 
10289 Bannockburn Dr., Los Angeles, Calif. 

Phone Ardmore 8-0454 
Executive in Chg. Richard Diggs 



Radio Accounts Placed — Woodbury (Lou- 
ella Parsons Program), Jergens (Walter 
Winchell). 



OWEN & CHAPPELL, INC. 

595 Madison Ave., New York 22, N. Y. 

Phone PLaza 8-2400 

ABP— ANPA— PPA— NOAB— APA 

President John H. Owen 

Executive Vice-President. . .Charles Chappell 
Vice-President, Radio & Television 

David Hale Halpern 

Vice-President Walter R. Greenlee 

Director of Media Marc Seixas 

Time Buyer Don Scandlin 

Radio Accounts Placed — National Brew- 
ing Co. (Baltimore), American Transit 
Assoc, Robinson Lloyds, Ltd., Browne Vint- 
ners, Inc. 

e 

MERRITT OWENS 
ADVERTISING AGENCY, INC. 

301 Bennett Bldg., Kansas City 10, Kans. 
Phone Dr. 7250 

ABP— ANPA— APA— PPA 

Pres. & Acct. Exec Merritt Owens 

V.P. & Acct. Exec John J. Goetz 

Account Exec-Production Mgr. 

C. Arthur Smith 

Acct. Exec R. Grant Neds 

Art Director. Irene Irvin 

Radio Dir. & Acct. Exec James Coy 

Radio Accounts Placed — Interstate Moving 
& Storage, Junge Biscuit Co., Hall Stationery 
Co., Feld Chevrolet Co., Diamant's, Nourse 
Oil Co. 

• 

THE FRANK OXARART CO. 

659 So. Rampart Blvd., Los Angeles 5, Calif. 
Phone Exposition 4191 

President, Frank Oxarart 

Exec. Vice-Pres James P. Shelley 

Vice-President W. W. Harvey 

Research & Media Dir William Larkin 

Indus. Pub. Rel. Dir. . . .Caroline E. Robbins 
Radio Accounts Placed — Robt. Smith Mfg. 
Co. (Nylon Dip), Soil-Off Mfg. Co. (Soil- 
Off), Armor Laboratories, Inc. (Armor 
Coat), Caltone Corp. (Big 5, Drop-O-Lemon, 
Caltone brand juices). 



PACIFIC NATIONAL ADVERTISING 
AGENCY 

605 Union St., Seattle 1, Wash. 

Phone Eliot 1401 

ANPA— AAAA— NOAB— PPA— APA— CAN 

President Wm. H. Horsley 



215 



Radio Director Trevor Evans 

Secretary H. O. Stone 

Radio Time Buyer G. M. Nyman 

Radio Producer Peter Lyman 

Branch Office 

Spalding Bldg., Portland 4, Ore. 

Phone ATwater 4339 

Manager Mrs. Ruth Foland 

Radio Accounts Placed — Fisher Flouring 
Mills Co., Kirsten Pipe Co., Washington Co- 
op Farmers Assoc. (Lynden), Northwest 
Cherry Bureau, Assoc. Apricot Marketers, 
Seattle-First National Bank, Johnson & Sons 
(Funeral Directors), Lang & Co. (Lang's 
Nuts and Reliance Coffee), Ceder green Fro- 
zen Pack Corp. 

• 

PEARSON ADVT. AGENCY, INC. 

50 East 42nd St., New York 17, N. Y. 

VAnderbilt 6-0029 

PPA 

Pres. & Treas C. H. Pearson 

Gen. & Prod. Mgr Harold E. Kranz 

Radio Accounts Placed — Cooper Razor 
Blade Co. 



PECK ADVERTISING AGENCY, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-0900 

ABP— ANPA— PPA— OAAA— NOAB— APA 

President Harry Peck 

V.P. & Secretary Harry Krawit 

V.P. & Gen. Mgr. Walter Schwartz 

V.P. & Treas S. D. Hesse 

Vice-President Sanford L. Hirschberg 

Director of Radio-Television 

Arthur Sinsheimer 
• Branch Office 

8511 Sunset Blvd., Los Angeles 46, Calif. 
Phone Crestview 6-7277 

Manager Arthur J. Daly 

Radio Accounts Placed — Beverwyck Brew- 
eries, Inc., Consolidated Tea Co., Krasne 
Bros., Old Dutch Mills, Inc., Pando & Co., 
Parker Watch Co., Templetone Radio Co., 
Inc., Durex Blade Co., Inc., Fruit of the 
South. 

PEDLAR & RYAN, INC. 

250 Park Ave., New York 17, N. Y. 

Phone PLaza 5-1500 
AAAA— ANPA— PPA— ABP— NOAB 

APA— ABC— BMB 

President Thomas L. L. Ryan 

Vice-President Harold B. Thomas 

Vice-President E. G. Sisson, Jr. 

Vice-President Ernest P. Zobian 

Treasurer Harold B. Thomas 

Secretary H. C. Sutherland 

Assistant Treasurer W. F. Cantrell 



Media Director T. C. Fisher 

Dir. of Radio E. G. Sisson, Jr. 

Radio Copy Chief Cyril J. Mullen 

Time Buyer Mary Dunlavey 

Radio Producers Elizabeth C. Shay, 

William Barrett 

Branch Office 

6331 Hollywood Blvd., Hollywood 28, Calif. 

Phone Hollywood 5354 

Manager Karl W. Schullinger 

Radio Accounts Placed — Sterling Drug 
(Ironized Yeast), Procter & Gamble (Camay, 
Chipso, Dash). 

• 

R. C. PHARES ADVERTISING 
AGENCY 

231 Lyon Bldg., Seattle 1, Wash. 
Phone Seneca 4880 

President R. C. Phares 

Acct. Manager R. V. Underhill 

Radio Director Bob Davies 

Radio Producer Jerry McCumber 

Branch Office 

1719 Roxburv, Seattle, Wash. 

Phone West 6535 

Manager .Verne Underhill 

Radio Accounts Placed — Playland, So. Se- 
attle Land, Gibson Camera Stores, Miller's 
Appliances, Dally Construction, Casimer 
Cleansers, Arthur A. Wright & Sons Mor- 
tuary, A.B.C. Electric, Seattle Photo Service, 
Rudy's Food Center, Orin's Locker Market, 
Dallas-Underwood Firestone Stores, Prefab- 
ricated Products Co., Sunderland - Kelly 
Realty, Evansvale Market, Lake Quinault 
Hotel, Lochaerie Lodge, Viewlands Fuel, Pro 
Boxing Club, Pro Basbet-ball Club, Spring 
Ice Carnival, Eddie Bauer's Sport Shop. 
Cliff's Shoe Service, Dalco Pre-cut Lumber 
Co. 

• 

PITLUK ADVERTISING AGENCY 

2200 Alamo National Bank Bldg. 

San Antonio 5, Texas 

Phone Garfield 7268 

ABP— ANPA— PPA— SAAA 

SNPA— NOAB— APA 

Owner Jack N. Pitluk 

Asst. Radio Dir Stanley Nelson 

Asst. Radio Dir .Rena Lynn 

• 

R. J. POTTS— CALKINS & HOLDEN 

215 W. Pershing Road, Kansas City 8, Mo. 

Phone Victor 4433 

ABP— NOAB— ANPA— PPA— OAAA 

President .R. J. Potts 

Vice-Presidents J. B. Woodbury, 

C. C. Tucker, E. A. Warner, C. L. Rob- 
inson 

Secretary-Treasurer Jerry McKee 

Radio Dept Connie Joan Connor, 

Janice Eastland 



216 



ADVERTISING AGENCIES 



• • • 



POTTS-TURNBULL ADVERTISING 
CO. 

912 Baltimore Ave., Kansas City 6, Mo. 
Phone Victor 9400 

ANPA — PPA — APA — NOAB — ABP 

President W. J. Krebs 

V-P.-Production Mgr D. E. Dexter 

Secretary G. F. Magill 

Treasurer E. T. Chester 

Time Buyer B. G. Wasser 

Radio Director N. P. Rowe 

• 

PRATER ADVERTISING AGENCY, 
INC. 

705 Chestnut St., St. Louis 1, Mo. 
Phone GArfield 6490 

President . .George L. Prater 

Vice-President Harold R. Buschhorn 

Radio Director Ray D. Williams 

Radio Accounts Placed — Claussner Hosiery 
Co., Falls City Brewing Co., Inc., Merit 
Clothing Co., Moniteau Mills. 



RADIO ADVERTISING CORP. OF 
AMERICA 

47 Audubon Ave., Jersey City 5, N. J. 
Phone Bergen 4-2332 

President Michael A. Fiore 

V.P. & Treas B. V. Fiore 

Secretary S. Chasnoff 

Prod. Mgr. & Acct. Exec Paul Apello 

Radio Director Albert A. Fiore 

Acct. Exec B. Wilman 

Radio Accounts Placed — Melody Club, 
Union City, N. J., Night Club; China Clip- 
per, Inc., N. Y. and Jersey City, Restaurants; 
Plaza Tea Garden, Jersey City, N. J., Res- 
taurant; Non-Sectarian Church, Inc., York, 
Pa.; Evangelistic; Radio Church, York, Pa., 
Evangelistic, Prophetic Testimony of Phila- 
delphia, Phila., Pa., Evangelistic; Watchung 
Lake, Inc., North Plainfield, N. J., Resort; 
Casino Beach & Pool, N. Long Branch, N. J., 
Resort; Freehold Raceways, Freehold, N. J., 
Trotting Races; D. Wolff & Co., Newark, 
N. J., Clothing; Paragon Products, Inc., South 
Amboy, N. J., Terra Cotta. 



SAYRE M. RAMSDELL ASSOC, INC. 

3701 N. Broad St., Philadelphia 40, Pa. 

Phone Radcliff 1900 

ANPA— PPA 

President S. M. Ramsdell 

Exec. Vice-Pres. & Treas E. B. Loveman 

Vice-President F. A. Hutchins 

Radio Account Placed — Philco Hall of 
Fame. 



CHAS. DALLAS REACH CO. 

58 Park Place, Newark 2, N. J. 
Phone Market 3-5100 
A AAA — ANPA — PPA — ABP — APA 
President-Director of Radio, 

Chas. Dallas Reach 

Vice-President Howard E. Sands 

Vice-President Edw. C. Stover, Jr. 

Vice-President-Radio . . . Charles A. King, Jr. 
Secretary F. R. Risley 

Branch Office 
6 E. 45th St., New York 17, N. Y. 
Radio Accounts Placed — Koppers Co., 
Minnesota Division, Admiracion Labora- 
tories, L. E. Waterman Co., Dugan Bros, of 
New Jersey, Inc., New Jersey Bell Tele- 
phone Co. 



THE L. W. RAMSEY ADVERTISING 
AGENCY 

111 E. Third St., Davenport, Iowa 

Phone 3-1889 

ANPA— PPA— NOAB— APA 

Partners E. G. Naeckel, 

A. C. Naeckel, W. J. Henderson, George 
Bischoff 

Partner & Service Dir A. M. Walgren 

Production Mgr, E. Neubauer 

Art Director P. Norton 

Technical Consultant W. A. Giraldi 

Branch Offices 

230 N. Michigan Ave.,Chicago 1, 111. 

Phone Franklin 8155 

Vice-President & Gen. Mgr F. L. Eason 

Vice-Presidents N. B. Langworthy, 

L. H. Copeland 

Production Manager Vito M. Volino 

Secretary E. G. Naeckel 

Art Director E. J. McCabe 

Radio Director Dorothy L. Parsons 

1509 Cross Roads of the World, 

Hollywood 28, Calif. 

Phone Hollywood 1732 

Partners E. G. Naeckel, 

A. C. Naeckel, W. J. Henderson, George 

Bischoff 

Radio Accounts Placed — F. W. Fitch Co., 

National Oats Co., Illinois Commercial Men's 

Assn., Berghoff Brewing Corp., Lite Soap 

Co., Michigan Mushroom Co. 



THE RANDALL COMPANY 

75 Pearl St., Hartford 3, Conn. 

Phone 7-1179 

Radio Director Catherine A. Provan 



217 



REDFIELD-JOHNSTONE, INC. 

420 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-6120, 1, 2, 3 

ANPA— PPA— ABP— APA— NOAB 

Chairman of the Board L. L. Redfield 

President E. F. Johnstone 

Treasurer L. L. Redfield 

Secretary A. Hollander 

Secretary G. Hepenstal 

Radio Time Buyer N. Cordano 

Radio Publicity M. E. Maddock 

Radio Accounts Placed — Block Drug Co., 
Stera-Kleen, Allenru; Wool Novelty Co., Inc., 
Woolfoam; Ceda Distributing Co., Valse de 
Fleurs Toiletries; Howard Clothes, Inc.; 
Wine Shipper Import Corp. 

• 

EMIL REINHARDT 
ADVERTISING AGENCY 

1736 Franklin St., Oakland 12, Calif. 
Phone Templebar 2408 
ABP — ANPA — APA 

Owner- ••..-; Emil Reinhardt 

Copywriter Dave Lane 

Space Buyer Ann Hageman 

Artist Dir Robert Shelton 

Artist .Edna Shelton 

Radio Dept. 

Manager Joseph Connor 

Time Buyer Mildred McMahon 

Radio Accounts Placed — Kilpatrick's Bak- 
eries, Mary Ellen's, Inc., Standard Beverages, 
S. F. Brewing Corp., Breuner's, Pacific Guano 
Co., Central Bank, Mothers Cake & Cookie 
Company. 

• 

REISS ADVERTISING 

221 W. 57th St., New York, N. Y. 

Phone COlumbus 5-7733 
ANPA — ABP — PPA — APA 

President Joseph Reiss 

Vice-President Harold Reiss 

Secretary-Treasurer B. M. Reiss 

. • 

RESNIK-MILLER-ENGLAND, INC. 

152 Temple St., New Haven, Conn. 
Phone 7-0241 

President & Treasurer Harry D. Resnick 

Secretary Harvey N. Ladin 

Radio Dept. Manager Ellen Simmons 

Branch Offices 

75 Pratt St., Hartford, Conn. 

Phone 2.9987 

Manager Harry D. Resnik-WTIC 

77 Summer Hill Ave., Worcester, Mass. 
Phone 6-0223 

Manager. Isabelle Whitaker-WTAG 

26 Custom House St., Providence, R. I. 

Phone Gaspee 9526 

Manager Frank Jones- W JAR 



RILL ASSOCIATES 

507 Fifth Ave., New York 17, N. Y. 

Phone, MUrray Hill 2-5147 

President I. R. Hill 

Exec. Vice-Pres B. N. Hill 

Space Buyer L. Denis 

Art Director .M. Desmond 

Radio Dir. & Radio Time 

Buyer B. Newmark 

Charge Copy S. Chalfin 

Publicity P. Leighton 

Account Executives I. R. Hill, 

B. N. Rill, L. Denis 

• 

ROCHE, WILLIAMS & CLEARY, INC. 

135 S. La Salle St., Chicago, 111. 

Phone Randolph 9760 

ANPA— APA— PPA— NOAB 

President J. P. Roche 

Treasurer D. J. Kelly 

Secretary . M. F. Williamson 

Vice-Presidents J. M. Cleary, S. Weston, 

Guy C. Pierce, Lloyd Maxwell, R. A. Porter 
Director of Radio. Phil Stewart 

Branch Offices 

225 S. 15th St., Philadelphia, Pa. 

Phone PEnnypacker 2766 

In Charge Guy C. Pierce 

400 Madison Ave., New York 17, N. Y. 
Phone PLaza 3-7444 

In Charge R. A. Porter 

Radio Director Harold F. Kemp 

Radio Accounts Placed — Network: Lewis- 
Howe Co., Schutter Candy Co., Sun Oil Co. 
National Spot: Chicago, Milwaukee, St. Paul 
& Pacific RR., Domestic Finance Co., Dr. 
Peter Fahrney & Sons Co., Holland Furnace 
Co., Kenton Pharmacal Co., Inc., National 
Toilet Co., John Puhl Products Co., Port- 
land Cement Assn., Sempray Jovenay Co., 
The Studebaker Corp. 

• 

RONALDS ADVT. AGENCY, LTD. 

1440 St. Catherine St. W., Montreal, Que. 

Phone Plateau 4803 

ANPA 

President Russell C. Ronalds 

Senior-Vice-Pres E. M. Putnam 

Vice-President (Montreal) .. .F. deB. Walker 

Vice-President (Toronto) R. J. Avery 

Treas Angus Ahern 

Radio Dir Frank Starr 

Radio Producers Boyd Hayward, 

Cecelia Long, Norman K. Vale 

Branch Office 
New Wellington Building, Toronto, Ontario 

Vice-President R. J. Avery 

Radio Accounts Placed — National Brew- 
eries Limited, McCall-Frontenac Oil Co., 
Ltd., Bristol-Myers Co. of Canada, Ltd., 



218 



ADVERTISING AGENCIES 



Canadian Industries Limited (Paint & Var- 
nish), United Rexall Drug Co., Liggett Drug 
Stores, Lyman Agencies Ltd. (Tintex), Pac- 
quin's Hand Cream, Glyco-Thymolene, Roe 
Farm Milling Company, Dominion Corset 
Co. 



ARTHUR ROSENBERG CO., INC. 

570 Seventh Ave., New York 18, N. Y. 
Phone CHickering 4-4420 
ANPA— PPA— APA— ABP— NOAB 

President & Dir. of Copy & Plans, 

Arthur Rosenberg 

Vice-President Samuel Rubenstein 

Secretary. A. A. Rosenberg 

Treasurer Charles S. Silver 

Production Manager H. B. Fleischman 

Economist Walter Alwyn-Schmidt 

Research Director Sam Haven 

Copy & Plans Harrison J. Cowan, 

H. B. Sadler, Joseph Ellner 
Radio Dept Arthur Rosenberg, 

Samuel Rubenstein, Charles S. Silver 
Radio Accounts Placed — Longine-Wittenaur 
Watch Co.. Gleam Shampoo, Myer 1890 
Beverages, Grelva, Inc., Miner's Inc. Televi- 
sion Accounts Placed — Longine-Wittnauer 
Watch Co. 

• 

CHARLES L. RUMRILL & CO. 

311 Alexander St., Rochester 7, N. Y. 

Phone Stone 592 

AAAA— ABP— PPA 

President C. L. Rumrill 

Vice-President-Art Director J. E. Porter 

Secretary-Treasurer E. A. Rogers 

Production Manager George Prince 

Time Buyer J. Lawrence Kennedy 

Radio Accounts Placed — Genesee Brewing 
Co., Automobile Club of Rochester, Gold 
Tone Studios, The Pleasant Valley Wine Co. 



RUTHRAUFF & RYAN, INC. 

405 Lexington Ave., New York 17, N. Y. 

Phone MUrray Hill 6-6400 

AAAA— ANPA— PPA— NOAB— APA 

Chairman of Board F. B. Ryan 

President F. B. Ryan, Jr. 

Sr. Vice-Pres. & Treas Cal J. McCarthy 

Exec. Vice-Pres E. J. Grady 

Vice-Pres. & Sec R. Van Buren 

Media Manager Daniel M. Gordon 

Talent Buyer Willson M. Tuttle 

Time Buyer Charles Ayres 

Casting Director Kathleen McMahon 



Radio Dept. 
Co-Directors Merritt W. Barnum, 

Wilson Tuttle 

Business Manager Charles T. Ayres 

Publicity Director Grant Y. Flynn 

Radio Commercial Supervisor, 

Reggie Morgan 
Radio Producers Grant Flynn, 

Robert Steel, John Wellington, John 

Cole, Thomas G. Slater 

Branch Offices 

360 No. Michigan Ave., Chicago 1, 111. 

Phone Franklin 0485 

Exec. Vice-Pres Paul E. Watson 

Media Manager Albert R. Callies 

Director of Radio R. W. Metzger 

Chg. of Radio Production N. E. Heyne 

Charge of Script A. E. Trask 

Bus. Mgr. & Time Buyer Holly Shivley 

Charge of Television Fran Harris 

Commercial Traffic Joyce Webster 

Charge of Commercials Irene Small 

Producer Warren Johnson 

7430 Second Blvd., Detroit 2, Mich. 
Phone Madison 1980 

Vice-Pres. & Manager M. J. Casey 

812 Oliver St., St. Louis 1, Mo. 
Phone Main 0127 

Vice-Pres. & Manager Oscar A. Zahner 

712 Main St., Houston 2, Texas 
Phone Charter 4-1741 

Manager H. Donald Hopton 

1680 No. Vine St., Hollywood 28, Calif. 
Phone Hillside 7593 

VP & Pacific Coast Mgr John H. Weiser 

VP & Radio Director Robert Ballin 

Radio Director Robert Seal 

Radio Producers Don Clark, 

Sam Pierce, Dave Young, Knowled 
Entrikin, William Burch, Glenn Y. Mid- 
dleton 
235 Montgomery St., San Francisco 4, Calif. 
Phone Edgebrook 4616 

Manager Herbert O. Nelson 

1218 3rd Ave., Seattle 1, Wash. 
Phone Main 6727 

Vice-Pres. & Manager F. G. Mullins 

Carew Tower, Cincinnati 2, Ohio 
Phone MA 2413 

Manager. , . , . . John L. Magro 

80 Richmond St., W., Toronto, Ont., Canada 
Phone Adelaide 4069 

Manager Gordon Ralston 

Radio Accounts Placed — Chrysler Corp., 
Delaware, Lackawanna & Western Coal Co., 
Electric Auto-Lite Co., Garretti& Co., Lever 
Brothers Company, Lever Brothers Limited, 
Pharmaco, Inc., Lucky Tiger Company, H. 
C. Lytton Co., Owl Drug Co., Queen Anne 
Candy Co., Southwestern Drug Co., Squirt 
Co., Griesedieck Bros. Brewery, Pepsodent 
Co. of Canada, Taylor-Reed Corp., Wm. 
Wrigley Jr. Co., Bailey Schools, Savings 



219 



Banks Assoc, of State of N. Y., Adler Com- 
pany, Allen Edmonds Shoe Corp., Allied 
Florist Association, American Recording 
Artists, American Fluresit Co., Binyon Op- 
tical Co., Clopay Corp., Clyde Porcelain Steel 
Corp., Inter-Coastal Co., Kick-a-way Gar- 
ments, Inc., Krey Packing Co., Sears Roebuck 
& Co., Seattle Luggage Co., Lone Star Cream- 
ery, Martha Maid Mfg. Co., Roundy, Peck- 
ham & Dexter Co. 



LOWE RUNKLE COMPANY 

1366 First National Bldg., Oklahoma City 2, 

Phone 3-5439 

SAAA 

President Lowe Runkle 

Vice-President Roger Pishny 

Secretary Alice Streeter 

Radio Accounts Placed — Arkansas City 
Flour Mills, Cains Coffee Co., Local Federal 
Savings & Loan Association, Merit Mills, 
Oklahoma Operating Co., Borden Milk & 
Ice Cream (O. C. Plant), Liberty National 
Bank. 

• 

ST. GEORGES & KEYES, INC. 

250 Park Ave., New York 17, N. Y. 

Phone PLaza 5-1180 

ABP- ANPA — PPA 

President Maubert St. Georges 

Exec. Vice-Pres.-Treasurer. .Stanley J. Keyes 

Assistant Treasurer John H. Vesely 

Vice-Pres.-Art Director. .Alfred A. Anthony 

Secretary Louise D. Keyes 

Copy Chief C. J. Masseck 

Production Manager William Korcak 

Media Director Charlotte Rains 

Radio Dept. 

Radio Director Victor Van Der Linde 

Time Buyer Charlotte Rains 

Radio Accounts Placed — Mattlage Prod- 
ucts, Inc., Benjamin Moore & Co., Revere 
Copper & Brass, Inc., Bell Bakeries, Inc., 
Mido Watch Co. of America. 

SCHOLTS ADVERTISING SERVICE 

1201 West 4th St., Los Angeles, Calif. 
Phone Michigan 2396 

Owner William G. Schohs 

Radio Director Fred Montgomery 

• 

MARCEL SCHULOFF & CO. 

17 W. 45th St., New York 18, N. Y. 
Phone MUrray Hill 2-3708 

Partners Marcel Schuloff, 

Miriam C. Schuloff 
Accounts Placed — Station WHOM, Basch 
Radio Prod., Sure-Fit Products Co., Style- 



park Hats, Real Textile Co., National Sure-Fit 
Quilting Co. 



SCHWAB & BEATTY, INC. 

1230 Sixth Ave., New York 20, N. Y. 

Phone Circle 5-9090 

AAAA— PPA— APA— ABP 

President Victor 0. Schwab 

Time Buyers Robert W. Beatty, 

James E. Schwenck 
Radio Accounts Placed — Book-of-the- 
Month Club, Omnibook Magazine, Wilfred 
Funk, Inc., Book Presentations. 



SCHWIMMER & SCOTT, INC. 

75 E. Wacker Drive, Chicago 1, 111. 

Phone Dearborn 1815 
AAAA— ABP— ANPA— PPA— APA 

Pres. & Treas R. J. Scott 

V.P. & Secty W. Schwimmer 

Bus. Mgr R. S. Peterson 

Copy Chief L. Krakover 

Media Dir E. Vanderploeg 

Prod. Mgr L. Kuehn 

Art Dir A. Thaler 

Comptroller H. Heilig 

Acct. Execs E. Guy, F. Vosse, 

C. Lilienfeld 

Radio Dept. 

Radio Dir A. Fishburn 

Script Chief K. Houston 

Radio Producer E. Bronson 

Radio Accounts Placed — Coronet Magazine, 
Chicago Daily News, Chicago Stadium, Con- 
gress Cigar Co., Modern Screen Magazine, 
Fox DeLuxe Beer, Hirsch Clothing Co., 
Kitchen Arts Foods, Linco Products Co., 
National Small Business Men's Assn., Puritan 
Co. of America, Salerno-Megowen Biscuit 
Co., Schutter Candy Co., Sealy Mattress Co., 
Walgreen Co. 

• 

RUSSEL M. SEEDS COMPANY. INC. 

919 N. Michigan Ave., Chicago 11, 111. 

Phone, Delaware 1045 

ANPA — ABP — SNPA — PPA 

President Freeman Keyes 

Chairman of Board Freeman Keyes 

Executive Vice-President George Bayard 

Treasurer Jack Harding 

Secretary H. J. Smith 

Vice-Presidents Paul Richey, 

A. D. Keyes, Harry Maus, E. G. Bentlev, 
H. B. Goldsmith, Jr. 

Radio Director Jack Simpson 

Time Buyer June Jackson 

Branch Offices 

Lemcke Bldg., Indianapolis, Ind. 

Phone Market 1395 

Vice-President Paul Richey 

Treasurer Jack Harding 



220 



ADVERTISING AGENCIES 



Plaza Hotel, 1637 N. Vine St., 

Hollywood,Calif. 

Phone, Hempstead 7824 

Manager L. C. Place 

Radio Accounts Placed — W. A. Sheaffer 
Pen Co., Pinex Co., Keystone Steel & Wire 
Co., Brown & Williamson Tobacco Corp., 
Grove Laboratories, Inc. 



SHAPPE-WILKES, INC. 

215 Fourth Ave., New York 3, N. Y. 

Phone, GRamercy 5-5560 

ABP 

President Louis Shappe 

Radio Time Buyer Louis Shappe 

Vice-Pres.-Copy Chief. .Milton M. Hermanson 

Secy. & Treas , Jesse E. Wilkes 

Space Buyer Burton Mautner 

Production Mgr M. Helfman 

• 

J. WM. SHEETS 

Central Bldg., Seattle, Wash. 

Phone Main 2442 
ANPA— PPA— APA— NOAB 

Owner J. Wm. Sheets 

Radio Accounts Placed — Skinner & Eddy 
Corp., Minute Man Soup. 



SHELDON, QUICK & McELROY, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-1670 

AAAA— ANPA— PPA— APA 

President. George H. Sheldon 

Vice-President L. C. McElroy 

Time Buyer Catherine Wohlpart 

Treasurer & General Manager. .. .J. F. Quick 
Radio Account Placed — Chas. E. Hires Co., 
Inc. 



SHERMAN & MARQUETTE, INC. 

919 N. Michigan Ave., Chicago, 111. 

Phone Delaware 8000 
ABP— ANPA— PPA— NOAB— APA 

President Stuart Sherman 

Chairman of Board Arthur Marquette 

Radio Director Louis E. Tilden 

Branch Office 

10 Rockefeller Plaza, New York, N. Y. 

Phone Circle 6-1550 

Vice-President & Manager Carl S. Brown 

Radio Director Samuel Fuller 

Radio Account Placed — Colgate-Palmolive- 
Peet Co. (for Colgate Shave Creams, Colgate 
Tooth Powder, Halo Shampoo, Quaker Oats 
Co. (for Quaker Farina and Ful-O-Pep Feeds, 



Quaker Puffed Wheat Sparkies, Quaker 
Puffed Rice Sparkies), Dr. W. B. Caldwell, 
Inc. (Dr. Caldwell's Laxative), McLaughlin's 
Manor House Coffee, Campho-Phenique. 



DOUGLAS D. SIMON ADV., INC. 

280 Madison Ave., New York 16, N. Y. 

Phone, LExington 2-7873 

ANPA 

President-Treasurer Douglas D. Simon 

Vice-President Carolyn Glass 

Secretary-Space Buyer Anita Chinkel 

Account Executive Charles H. Sandak 

Production Manager Sidney Jerome 

Art Director .Doris Brinkerhoff 



SIMON & GWYNN, INC. 

624 Commerce Title Bldg., Memphis 3, Tenn. 

Phone 5-2404 
SNPA— ANPA— APA— APB— NOAB— FAAG 

Partner Milton Simon 

Partner H. N. Gwynn 

Copy. Don Anderson, F. C. Cogburn 

Radio Accounts Placed — American Snuff 
Co., Barton Chemical Co., Donald Furniture 
Co., Eagle Manufacturing Co., Farrell-Cal- 
houn, Inc., Graham Furniture Co., The 
HumKo Co., Nebraska Consolidated Mills, 
Robilio & Cuneo (Ronco Foods). 



SIMONS-MICHELSON CO. 

1126 LaFayette Bldg., Detroit 26, Mich. 

Phone CHerry 3000 

AAAA— PPA— APA— ANPA 

Pies. & Treas Leonrad N. Simons 

V.P. & Secy Lawrence J. Michelson 

General Manager Ivan Frankel 

Radio Director A. Glenn Kyker 

Radio Producers Mae Mikjian, 

Marge Aronsson, Frances Matthews. 

Radio Accounts Placed — American Hos- 
pital, Medical Benefit. Benrus Watch Co., 
Crowley-Milner Co., Cunningham's Drug 
Stores, Detroit Free Press, Detroit Times, 
Dossin's Food Products, Effron Furs, Forest 
Cleaners, Frank & Seder, Grinnell Bros., 
Hudson Cleaners, Hughes & Hatcher, 
Kern's, Lane Bryant, Mac-O-Lac. Metal Pro- 
ducts Co., National Clothing Store, People's 
Outfitting Co., Plasti-Kote, Rogers Paint 
Products, Sallan Jewelers, Sealy Mattress 
Co., The Schmidt Brewing Co., Scotland 
Woolen Co., Simmons & Clark Jewelers. 
Viviano Wines, Velvet Nut Products. Wrig- 
ley's Super Markets. 



221 



SMALL & SEIFFER, INC. 

24 West 40th St., New York, N. Y. 

Phone Wisconsin 7-8765 

ANPA— PPA— APA 

President Albert Seiffer 

Secretary & Treasurer. Marvin Small 

Time Buyer Joya Krakauer 

Radio Accounts Placed — Arrid, Allcock 
Mfg. Co., Souplets. 

• 

SMITH & DRUM, INC. 

650 S. Grand Ave., Los Angeles, Calif. 

Phone Trinity 3454 

ABP— ANPA— PPA— APA— NOAB 

President A. Carman Smith 

Vice-President Harry C. Drum 

Radio Account Placed — General Petroleum 
Corp. 

• 

SORENSEN & CO. 

919 No. Michigan Ave., Chicago, 111. 

Phone, Delaware 5030 

ABP— ANPA— PPA— NOAB 

President. Roy A. Sorensen 

Radio Director Muriel Wageman 

Radio Accounts Placed — Bowey's, Inc., 
Sunway Vitamin Co., F. H. Pfunder, Inc., 
Hotel & Restaurant Co-operative Adv., J. P. 
Harding Restaurants, Old Heidelberg Corp. 



C. JERRY SPAULDING, INC. 

201 Commercial St., Worcester 8, Mass. 
Phone: 3-4789 
Pres. Treas. & Radio Time Buyer 

C. Jerry Spaulding 

Asst. Treasurer Florence Winslow 

Secretary H. H. Hartwell 

Art Director Greydon Piper 

Prod. Mgr Seth Martin 

Acct. Exec. A. S. Peterson 

Radio Accounts Placed — Radio Station 
WTAG. 



SPITZ & WEBB ADVERTISING 

206 E. Genesee St., Syracuse 2, N. Y. 

Phone 4-6868 

ABP— APA 

Partner William Spitz 

Partner Stephen M. Webb 

Radio Accounts Placed — Best Ice Cream 
Co., C. E. Chappell & Sons, Inc., Chase 
Clothes, Inc., Grange Silo Co., Inc., Peoples 
Ice Co., Syracuse Nettleton Co., Inc. 



SPITZER & MILLS, LTD. 

19 Richmond St., West, Toronto, Ont. 
Phone WA 1151 



CDNA— CWNA— CP&PA— GPA— BBM 
ABC 

Acct. Execs G. F. Mills, 

J. W. Spitzer, J. R. Charles, J. Cambridge, 
F J. Collins, D. Philpott, Edward B. 
Higgins, W. G. Wallace. 

General Manager W. H. Reid 

Pub. Rel. Dir. T. G. Vatcher 

Art Director D. M. Dunlop 

Radio Director W. D. Byles 

Asst. Radio Dir Ralph Hart 

Secretary Marion Bird 

Branch Offices 

1010 St. Catharine St., W, Montreal, Que. 

Phone Plateau 7924 

Manager C. W. Duncan 

Acct. Execs F. M. Lalonde, 

S. A. Mackness, Alex Richardson, T. St. 
Germain. 

675 W. Hastings St., Vancouver, B. C. 
Phone Pacific 2102 

Acct. Execs Ken Davidson, A. C. Peck 

Radio Accounts Placed — Colgate-Palm- 
olive-Peet Co., RCA Victor Co., Lehn & 
Fink (Canada) Ltd,, Quaker Oats Co., Ltd., 
California Fruit Growers, B-A Oil Co., 
Ltd. 



BARTON A. STEBBINS AGENCY 

811 West Seventh St., Los Angeles, Calif. 

Phone Trinity 8821 

AAAA— ANPA— PPA— NOAB 

Head of Agency Barton A. Stebbins 

Acct. Executives ....Arthur W. Gudelman, 
Nat Jeffras, Clinton Campbell. 

Time Buyer A. W. Gudelman 

Space Buyer Louise Ludke 

Radio Accounts Placed — Signal Oil Com- 
pany, Shontex Co., E. F. Hutton & Co., 
Stevenson Motors Corps. 



HOWARD D. STEERE, ADVERTISING 

2812 Book Tower, Detroit 26, Mich. 
Phone CHerry 5688 

Owner Howard D. Steere 

Account Exec Charles R. Stout 

Office Manager Gene Macauley 

Art Director Rudolph K. Nauss 

Artist Harlie Sproul 



STERLING ADVERTISING AGENCY, 
INC. 

70 West 40th St., New York 18, N. Y. 

Phone LOngacre 5-4610 

PPA 

Chairman of Board S. M. Broun 

President Jos. S. Edelman 

Secretary William Forray 

Treasurer Herbert Goldsmith 

Radio Director Alfred S. Moss 



222 



ADVERTISING AGENCIES 



Radio Accounts Placed — Horwitz and 
Duberman, J. Laskin & Sons, Lobel Youth 
Centers, Olympic Knitwear, Sterling Point 
Frozen Foods. 

• 

STERNFIELD-GODLEY, INC. 

280 Broadway, New York 7, N. Y. 

Phone BArclay 7-3030 

APA— ANPA— NOAB— SNPA 

President Samuel J. Godley 

Vice-President Philip Scheft 

Secretary Frances C. Costello 

Treasurer Samuel S. Sternfield 

Production Mgr John C. Buffum 

o 

STOCKTON, WEST, BURKHART, 
INC, 

First National Bank Bldg., Cincinnati 2, 0. 

Phone Cherry 8325 

AAAA— ANPA— PPA— NOAB— APA 

ABC 

President & Treas fm. Z. Burkhart 

Vice-Pres.-Secy Ranald S. West 

Vice-President Erice W. Stockton 

Acct. Execs H. S. Lenz, 

J. D. Nelson, Jr., J. C. Gerding, E. P. 
Broome. 

Radio Director R. S. West 

Radio Accounts Placed — Ohio Oil Co., 
Cincinnati Gas & Elec. Co., Central Trust 
Banking Institution, Cincinnati Enquirer, 
Sperti, Inc., Gibson Wine Co. 

STODEL ADVERTISING CO. 

439 S. Western Ave., Los Angeles 5, Calif. 

Phone Fitzroy 2133 

PPA 

President Edward C. Stodel 

Business Manager Sidney Roberts 

Radio Dept. 

Director E. C. Stodel 

Continuity Director. . . .Marjorie Esterbrook 

Traffic Manager Rose Mason 

Copy Director C. W. Culpepper 

Radio Producers E. C. Stodel, 

Jack Stodelle 
Radio Accounts Placed — Eastern Columbia- 
Dept. Store Chain, Brooks Clothing Co., 
Warner Bros. Theaters, Hollywood Starlight 
Theater Assoc, The Eastern Stores, Sacra- 
mento. 



CHARLES M. STORM CO., INC. 

50 E. 42nd St., New York 17, N. Y. 

Phone, MUrray Hill 6-2820 

ANPA— PPA 



Chairman Ex. Comm Charles M. Storm 

Pres., Secy., & Radio Dir.. .Allston E. Storm 
Exec. V.P., Treas. & Media Dir. 

Edward Klein 
Vice-President & Research Dir. 

Harry Chapperon 

Production Manager Albert Hammond 

Art Director Frederick Widlicka 

Radio Time Buyer Arthur J. Klein 

Research Director Harry Chapperon 

Account Executives A. E. Storm, 

E. Klein, H. Chapperon. 

STRAUCHEN & McKIM ADVT. 

6 East Fourth St., Cincinnati, Ohio 

Phone Main 1618 

AAAA— ANPA— PPA— NO AB— NI AA 

Partners Edmund R. Strauchen, 

G. F. McKim Jr. 

Art Director J. Storck 

Production E. Bittner 

Asst. Art Dir R. Rosenzweig 

Copy Chief John Maupin 

Traffic J. Dillon 

Acct. Execs E. R. Strauchen, 

G. F. McKim, Jr., J. Nolan. 

Radio Director E. R. Strauchen 

Continuity G. Helm 

STREET & FINNEY, INC. 

330 West 42nd St., New York 18, N. Y. 

Phone: BRyant 9-2400 

ANPA— PPA— ABC— NOAB— APA 

President H. K. Finney 

Vice-President John F. Mayer 

General Manager Robert Finney 

Assistant General Manager. .. .Frank Finney 

Secretary F. S. Park 

Treasurer Fred Hellar 

Director of Radio Howard Miller 

Radio Accounts Placed — Doan's Pills, Ice- 
Mint, Allen's Foot-Ease, Beecham's Pills, 
Espotabs, Dil-Kil, Baby's Own Tablets (Can- 
ada), Children's Own Tablets (Canada), Dr. 
Williams Pink Pills (Canada). 



SULLIVAN, STAUFFER, COLWELL & 
BAYLES, INC. 

270 Park Ave., New York 17, N. Y. 
Phone PLaza 9-3080 

AAA— ANPA— PPA— NOAB— ABC 

President R. F. Sullivan 

Vice-President D. D. Stauffer 

Vice-President R. T. Colwell 

Vice-President S. H. Bayles 

Account Executives J. P. Cohane, 

W. M. Spire 



223 



Radio Production Mgr P. H. Cohen 

Copy Chief C. J. Dillon 

x4rt Director E. L. Fischer 

Media Director F. Minehan 

Merchandise Dir D. J. O'Meara 

Treasurer T. N. Weatherby 

Research Director L. H. Wood 

Radio Producers Tom Vietor (N. Y. ) ; 

Joe Thompson (Hollywood) 
Branch Offices 
1607 Vista del Mar Ave., Hollywood 28, Calif. 
Phone Gladstone 5048 — Hillside 2119 

Director J. Van Nostrand 

Radio Accounts Placed — Carter Products, 
Inc., Noxzema Chemical Co., Smith Bros., 
Inc., Whitehall Pharmacal Co. 



SWEENEY & JAMES CO. 

1501 Euclid Ave., Cleveland, Ohio 

Phone Main 7142 

ANPA— PPA— NOAB 

Partner John F. Sweeney 

Partner Frank G. James 

Account Executive T. M. Gregory 

Radio Account Placed — Network: Fire- 
stone Tire & Rubber Co, 



TECHNICAL ADVT. AGENCY, INC. 

475 Fifth Ave., New York, N. Y. 
Phone, MUrray Hill 3-5754 



J. WALTER THOMPSON CO. 

420 Lexington Ave., New York 17, N. Y. 

Phone MUrray Hill 3-2000 

AAAA — ANPA — ABP — PPA 

President Stanley Resor 

Secretary Howard Kohl 

Treasurer Luther O. Lemon 

Senior Vice-Presidents Gilbert Kinney, 

Henry T. Stanton 

Senior Consultant James W. Young 

Vice-Presidents. .......... .Lloyd W. Baillie 

Henry C. Flower, Jr., Howard Hender- 
son, Henry M. Stevens, William Resor, 
Walter R. Hine, Thayer Jaccaci, William 
G. Palmer, Samuel W. Meek, Robert T. 
Colwell, O'Neill Ryan, Jr., Anson Lowitz, 
Lew A. Greene, Arthur T. Blomquist, 
Don Francisco, Robert M. Gillham, 
Kennett W. Hinks, William C. Mc- 
Keehan, S. Hunter Richey, Ruth F. 
Waldo. 
Director of Media and Research 

Arno H. Johnsoi 
Vice-President in Charge of Radio, 

John U. Rebei 

Radio Time Buyer Linnea Nelsor 

Radio Talent Buyer ... .Virginia Spragle 

V.P.-Motion Pictures & Television 

Robert M. Gillham 



Branch Offices 
1549 North Vine St., Hollywood 28, Calif. 

Phone Hillside 7241 
V J?.-Manager Cornwell Jackson 

410 N. Michigan Ave., Chicago 11, 111. 
Phone Superior 0303 
Vice-President and General Manager, 

Henry T. Stanton 

Vice-Presidents Merton V. Wieland, 

Willard F. Lochridge, Harold R. Rorke, 
Harry T. Mitchell 

Radio Director Tyler Davis 

Radio Time Buyer Margaret Wylie 

100 Bush St., San Francisco, Calif. 
Phone Garfield 3510 

V.P.-Manager Arthur Farlow 

Radio Director Henry M. Jackson 

Radio Time Buyer Lowell Mainland 

645 South Flower St., Los Angeles 36, Calif. 
Phone Madison 2661 

V.P.-General Manager Norton W. Mogge 

Radio Director.. .Charles A. Stephenson, Jr. 
Radio Time Buyer Robert H. Thurmond 

Radio Accounts Placed — Atlantis Sales 
Corporation (French's Instant Potato), Bow- 
man Dairy Company, Brillo Manufacturing 
Company (Brillo & Brillo Soap), Cole Mill- 
ing Company (Omega Flour), Eastman Ko- 
dak Company, Elgin National Watch Com- 
pany, Fanny Farmer Candy Shops, Incor- 
porated, Ford Dealers Advertising Fund, 
Ford Motor Company (Motor Cars), Johns- 
Manville Corporation (Building Materials), 
Kraft Foods Company, Lever Brothers (Lux 
Soap & Flakes), Libby, McNeill & Libby 
(Canned Foods), Northern Trust Company, 
Pan American World Airways, Pharma- 
Craft Corporation, Incorporated (Fresh De- 
odorant), Penick & Ford, Ltd., Incorporated 
(Brer-Rabbit Molasses), Planters Nut & 
Chocolate Company, RCA Victor Division, 
Radio Corporation of America, Reynolds 
Metals Company (Aluminum Products), 
Safeway Stores, Incorporated, Essex Adver- 
tising Service (Meat), Famous Flours, In- 
corporated (Kitchen Kraft Flour), Linwood 
Poultry Company, Shell Oil Company, In- 
corpated (Petroleum Products), Standard 
Brands Incorporated (Fleischmann's Yeast, 
Chase & Sanborn Coffee, Tender Leaf Tea), 
Swift & Company (Meat & Meat Products, 
Allsweet Oleomargarine), The Mentholatum 
Company (Mentholatum), The Parker Pen 
Company (Parker Pens, Parker Quink), 
Ward Baking Company (Tip Top Enriched 
Bread, Aunt Hannah's Bread), Washington 
State Apples, Waco Products Company (Mir- 
acle Tooth Paste), J. B. Williams Company 
(Shaving Products), W. F. Young, Incor- 
porated (Absorbine, Jr.), Boyle Midway, 
Inc. (Old English Wax & other household 
products), Calavo Growers, California Desert 
Grapefruit Committee, California Lima 
Beans, Douglas Aircraft, Mutual Orange Dis- 
tributors, Northrop Aircraft, Universal Pic- 
tures, Inc. 



224 



ADVERTISING AGENCIES 



• • • 



UNITED STATES ADVT. CORP. 

612 N. Michigan Ave., Chicago 11, 111. 

Phone Delaware 4466 

ANPA— PPA— APA 

Chairman of Board W. M. Canaday 

President J. C. Ewell 

Radio Manager A. J. Englehardt 



VICTOR VAN DER UNDE, INC. 

250 Park Ave., New York 17, N. Y. 

Plaza 5-1180 

President Victor van der Linde 

Treasurer Charlotte Rains 

Director of Radio Victor van der Linde 

Time Buyer Charlotte Rains 

Radio Accounts Placed — L. Bamberger & 
Co., Fine Products Co., Street & Smith, 
James McCreery & Co., Suburban Propane 
Gas Corp. 

• 

VANGUARD ADVERTISING 

15 East 40th St., New York 16, N. Y. 

Phone MUrray Hill 54686 

ABP— PPA— APA 

President J. M. Russakoff 

General Manager A. M. Ragonetti 

Art Director Frank Haase 

Media Ed Burns 



VAN SANT, DUGDALE & CO., INC. 

Court Square Bldg., Baltimore 2, Md. 
Phone, LExington 5400 

AAAA— ABP— ANPA— PPA— NOAB 

President & Treasurer Wilbur Van Sant 

Vice-President & General Manager, 

Clinton D. Carr 

V.P. & Plans Director J. P. Daiger 

V.P. & Account Executive R. E. Daiger 

V.P. & Account Executive H. G. Erck 

V.P. & Account Executive F. T. C. Quinn 

V.P. & Account Executive CM. Buchanan 

Space Buyer G. M. Talbot 

Radio Production D. J. Loden 

Radio Accounts Placed — National Spot: 
Sherwood Brothers, Inc., The Crosse & 
Blackwell Co., H. J. McGrath, Co., Rice's 
Bakery, The Wm. Schluderberg-T, J. Kurdle 
Co. 



VIDEOR ENTERPRISES 

1629 Chestnut St., Philadelphia 3, Pa. 

Phone Rittenhouse 6378 

Managing Director. Franklin O. Pease 

Television Producer Franklin O. Pease 



WM. VON ZEHLE & CO. 

28 W. 44th St., New York, N. Y. 

Phone, BRyant 9-4750 

Managing Director Wm. Von Zehle 



WADE ADVERTISING AGENCY 

208 W. Washington St., Chicago 6, 111. 

Phone State 7369 

ANPA— PPA— APA— NOAB 

President Albert G. Wade 

Exec. V.P.-Radio Director W. A. Wade 

Radio Time Buyer L. J. Nelson 

SSecretary-Treasurer E. N. Nelson 

Production Manager R. O. Archer 

Account Executives W. A. Wade, 

E. N. Nelson, R. 0. Archer, R. E. Dwyer, 
L. Davidson. 
Radio Account Placed — Miles Laboratories, 
Inc., Murphy Products Co., Morris B. Sachs, 
Illinois Bottled Gas Co., Wear Proof Mat Co., 
Hoover Liniment Co., General Bandages, 
Inc., Chicago Sun, Haskelite Mfg. Corp., 
Wait-Cahill Co. 



WALKER & DOWNING 

532 Oliver Bldg., Pittsburgh 22, Pa. 

Phone Grant 1900 

ANPA— ABP— PPA— AAA— APA— CAH 

Partners William S. Walker, 

Benjamin I. Davis, Jr., C. P. Richardson, 

R. C. Woodruff. 

Rodia Director R. C. Woodruff 

Radio Production .Victor Seydel 

Radio Contact William G. Beal 

Radio Producers Robert T. Gestrich, 

James Dooley. 

Branch Office 
Suite 833, Hotel St. Regis, New York, N. Y. 

Eastern Radio Supervisor Victor Seydel 

Radio Accounts Placed — Colonial Biscuit 
Co., Duquesne Brewing Co., Allegheny-Lud- 
lum Steel Corp., Joseph Home Company, 
Mail Pouch Tobacco Co., Sterling Oil Co., 
Clearfield Furs, Inc., H. Lohrey Co. 



NORMAN D. WATERS & 

ASSOCIATES, INC. 

1140 Broadway, New York, N. Y. 

Phone, CAledonia 5-7430 

ABP— PPA— NOAB— ANPA 

President Norman D. Waters 

Vice-President Charles M. Whitebrook 

Secretary E. L. Waters 

Treasurer ... .Louis Landesman 



225 



WARWICK & LEGLER, INC. 

230 Park Ave., New York 17, N. Y. 

Phone MUrray Hill 6-8585 

AAAA — ANPA — PPA — ABP — ABC 

APA— NOAB 

President. H. Paul Warwick 

Vice-Presidents: Henry Legler, S. O. Young- 
heart, J. R. Warwick, Lester M. Malitz, 
Arthur Deerson. 

Secty.-Treas Irving J. Paulus 

Radio Director Tevis Huhn 

Branch Office 
6331 Hollywood Blvd., Hollywood 28, Cal. 
Phone Hempstead 8163 
Radio Accounts Placed — Larus & Bro. 
jmpany, Pabst Sales Co., Equitable Life 
Assurance Society of the U. S., Hoffman 
Beverage Co., National Exhibition Co. 



TRACY, KENT & CO., INC. 

515 Madison Ave., New York 22, N. Y. 

Phone ELdorado 54404 

PPA— NOAB— ANPA— APA 

Chairman of Board W. I. Tracy 

President Frank S. Kent 

Vice-Pres. & Art Dir Hugh Donnell 

Treas. & Secty George M. Pease 

Radio Director Philip A. Baecker 

Radio Accounts Placed— -B. Fischer & 
Co., Inc. (Astor Tea & Coffee), John Opitz. 
(J-0 Products), American National Corp. 
(Zest Tomato Cocktail), The Taylor-Reed 
Corp. (Q-T Pie Crust), Chas. Schaefer Cor- 
poration (Dorquest Quality Beer). Senn 
Products Corp. (Sambo). 



TUCKER WAYNE & CO. 

629 Ten Pryor St. Bldg., Atlanta 3, Ga. 

Phone Walnut 6701 

ANPA— PPA— APA— ABP— SNPA—O AAA 

President Tucker Wayne 

Vice-Pres. & Radio Talent. . . . .C. W. Burgess 

Vice-Pres. & Time Buyer C. C. Fuller 

Radio Director D. D. Connah 

Radio Accounts Placed — Southern Bell 
Telephone & Telegraph Co. (Regional), 
Southern Spring Bed Co. (Regional), Ameri- 
can Bakeries Co. (Regional), J. Allen Smith 
& Co., The Schwab Co., Scripto Mfg. Co. 



WEARSTLER ADVERTISING, INC. 

20 West Front St., Youngstown, Ohio 

Phone: 3-4311 

PPA— ABP— APA 

President-Treasurer. .. .Albert M. Wearstler 

Secretary. Mary E. Wearsler 



LUTHER WEAVER & ASSOCIATES 

200 Globe Bldg., St. Paul 1, Minn. 

Phone Cedar 3777 

AAAA— APA 

President Luther Weaver 

Executive Assistant. W. K. Nelson 

Director of Radio Luther Weaver 

Associates Olga Marie Novak, 

Bess Lyman. 
Radio Accounts Placed — Minnesota Fed- 
eral Savings & Loan Association, F. C. Ilayer 
Co., Marshall Co., Twin City Wholesale 
Grocer Co. (Fairway Products), T. Ruben. 
Inc. 

• 

ARMAND S. WEILL CO. 

170 Franklin St., Buffalo 2, N. Y. 
Phone Washington 6250 

President Armand S. Weill 

Exec. V. P.-Treas Harold C. Desbecker 

Vice-President Robert K. Weill 

Director of Radio William A. Mayhew 

Radio Producers ......William A. Mavhew, 

Robert K. Weill. 

Radio Account Placed — Chalmers Gelatine 
Corp., Forest Lawn Cemetery, John Wiley 
Jones Co., Lenason Company, Harvey & Carey 
Inc., Maloney Bros. Nursery Co., Inc., Wm. 
S. Rice Inc., Sachinol Laboratories, Stirr 
Products Corp., Templetons, Inc., S. C. Wells 
& Co. 



MILTON WEINBERG ADVT* CO. 

325 W. Eighth St., Los Angeles 14, Calif. 

Phone Tucker 4111 

ANPA— PPA— ABP— APA 

Owner Bernard Weinberg 

Media Director E. Cousino 

Radio Director W. H. Krauch 

Radio Producer Gene Powers 

Radio Accounts Placed — Capitol Milling 
Co., Hamilton Diamond Co., Hollywood Film 
Studios, Hollywood Pantages Theatre Corp., 
Hollywood Turf Club, May Co., Midtown 
Catering So., Pep Boys of Calif., Savenick 
Tires, Thrifty Cut-Rate Drug Stores. 



WILLIAM H. WEINTRAUB & CO. 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone Circle 7-4282 
ANPA— PPA— NOAB 

President William H. Weintraub 

V.P. & Gen. Mgr John D. Scheuer 

Exec. V.P .Elkin Kaufman 

V.P. in Chg. Radio . .Harry Trenner 

V.P. & Copy Chief Kennon Jewett 

Treasurer i .William Gallow 

Research Dir .Dr. Leon Arons 



226 



ADVERTISING AGENCIES 



Media Director William Gallow 

Production Manager Norman Bertels 

Radio Department 

V.P. in Chg. Radio Harry Trenner 

Dir. of Radio Theo Gannon 

Asst. Dir. Radio ....William Weintraub, Jr. 

Time Buyer (Network) Harry Trenner 

Time Buyer (Spot) .William Weintraub, Jr. 
Radio Accounts Placed — Anchor Hocking 
Glass Corp., Helbros Watch Co., Frank H. 
Lee Co., Seeman Bros., Inc. (Air-Wick), 
Trimount Clothing Co., Inc., Pratt's Fresh 
Frozen Foods, Inc. 



WEISS & GELLER, INC. 

400 Madison Ave., New York 17, N. Y. 
Phone PLaza 3-4070 
ANPA— PPA— NOAB 

President Max A. Geller 

Media Director Lester J. Mallet* 

Radio Director Sylvan Taplinger 

Copy Director .Peter Artzt 

Assoc. Copy Director Harold Wengler 

Production Manager Sally Green 

Account Executive .Joseph H. Curtis 

Space Buyer & Office Mgr. . . . .Max Tendrich 
Radio Accounts Placed — Columbia Pic- 
tures Corp., New York City; Albert Ahlers, 
Inc., Brooklyn, N. Y.; Nedick's Inc., New 
York City, Rensie Watch Co., Inc., New 
York City. 



WERTHEIM ADV. ASSOCIATES 

11 W. 42nd St., New York 18, N. Y. 

Phone, Wisconsin 7-5978 

ANPA— PPA 

Owner Ed L. Wertheim 

Manager Ed T. Wertheim 

Account Executives M. George, 

E. Taylor Wertheim. 



WESTON-BARNETT, INC. 

Arts & Crafts Bldg., Waterloo, Iowa 

Phone, 4677 

ABP— ANPA— PPA— SNPA— NOAB 

APA— ABC 

President Wells H. Barnett 

Vice-President. A. C. Barnett 

Secretary Phillips Taylor 

Radio Dept E. V. Bohan 

Branch Office 

520 N. Michigan Ave., Chicago, 111. 

Phone, Whitehall 7725 

Vice-President A. C. Barnett 

M. C. Swartz 

Radio Dept Martha Schwartz 

Radio Accounts Placed — Iowa Soap Co., 
American Bird Products, Inc., Walker Rem- 
edy Co., Vinton Hybrid Corn Co. 



FRANK E. WHALEN ADV. CO. 

15 W. 10th St. Kansas City, Mo. 

Phone, Victor 7200 

ANPA— PPA— APA— ABP— NOAB 

President & Time Buyer F. E. Whalen 

Sec. & Treas J. W. Whalen 

Art Director Dan Jacobson 

Account Executive H. G. Kaufman 



WARD WHEELOCK CO. 

Lincoln-Liberty Bldg., Philadelphia 7, Pa. 

Phone Rittenhouse 6-7500 

ANPA— PPA— APA— NOAB 

President Ward Wheelock 

Vice-Pres.-General Mgr Arthur A. Bailey 

Vice-Presidents Robert Y. Brown. 

Walter L. Stocklin, Ralph K. Strassman. 
Secretary-Treasurer William A. Dunn 

Branch Offices 

444 Madison Ave., New York 22, N. Y. 

Phone, PLaza 3-7120 

Vice-President .R. K. Strassman 

Guaranty Bldg., Hollywood 28, Calif. 
Phone Hillside 9221 

Radio Director Diana Bourbon 

Radio Account Placed — Campbell Soup Co. 



WAYNE G. WILLIAMS ADV. 
AGENCY, INC. 

Number One Harwal PL, Danville, Illinois 

Phone Main 3355 

President-Time Buyer . . .Wayne G. Williams 

Vice-Presidents E. G. C. Williams, 

M. D. Williams, John E. Stipp. 

Secy-Treas S. K. Depke 

Dir. of Research E. G. C. Williams 

Business Mgr. & Account Executive, 

Lew E. Selby 
Radio Dept. 

Radio Dir W. G. Williams 

Radio Copy Chief Helen Carney 

Asst. Radio Dir Robert Wright 

Business Mgr B. J. Whitington 

Radio Producers R. W. Van Dyke, 

J. G. Nichols. 

Branch Offices 

Enclish Hotel, Indianapolis, Ind. 

Ind. Representative S. B. Friedland 

Radio Accounts Placed — Goodloe E. Moore 
Co., Grier-Lincoln Hotel, Ken-Mar Packing 
Co., J. D. Roszell Co., Mason Jewelry Co., 
Meis Bros., Inc., R.C.R Air Transport Inc., 
R. L. Van Dervoort Co., 2nd National Bank, 
U. S. Army Recruiting Serv., Webster-Hes- 
kett-Mauerman, Inc., Universal Recording 
Corp., Danville Trades & Labor Council, 
Danville Constitutional Security Committee, 
Northwestern Mutual Life Insurance Co., 
Thirion Glass Co. 



227 



• • • 



ADVERTISI NG AGENCIES 



• • • 



WILLIAMS & SAYLOR, INC. 

271 Madison Ave., New York 16, N. Y. 

Phone, LExington 2-3493 

ANPA— PPA— APA— ABP— NOAB 

Pres. & Treas Ralph W. Williams 

Vice-President Walter TV Pollock 

Vice-President. George L. Miller 

Secretary William F. Adams 

Space Buyer Mrs. I. Randall 

Production Manager M. J. Osias 

• 

WOOD, BROWN & WOOD, INC. 

209 Washington St., Boston, Mass. 
Phone: Capitol 1850 
ANPA— PPA— ABP 

President Allen H. Wood 

V.-P.-Radio Director. .. .Allen H. Wood, Jr. 

Treasurer. Jonathan Brown, 3rd 

Space-Time Buyer Martha L. Ayers 

• 

THE ALBERT WOODLEY CO. 

500 Fifth Avenue, New York 18, N. Y. 

Phone, Wisconsin 7-0380 

ABP— ANPA— PPA 

Owner Albert Woodley 

Vice-President Louis De Garmo 

Space Buyer Edith M. Knoth 

Radio Accounts Placed — Railroad Federal 
Savings Association. 



WORTMAN, BARTON & GOOLD 

345 Madison Ave., New York 17. N. Y. 

Phone MUrray Hill 4-2756 

APA— NOAB— ANPA— PPA 

President-Treasurer E. B. M. Wortman 

V.P.-Secretary D. Wortman 

Radio Time Buyer Hortense Essler 

Radio Account Placed — Harrisburg Steel 
Corp. 

• 

YOUNG & RUBICAM. INC. 

285 Madison Ave., New York 17, N. Y. 

Phone Ashland 4-8400 

ANPA — PPA — APA — AAAA — 

NOAB — ABC — ABP 

President Sigurd S. Larmon 

Executive V. P Louis N. Brockway 

V. P., Chairman Plans Board 

Charles L. Whittier 

Vice-President Frank Fagan 

V. P., Director of Media and General 

Production A. V. B. Geoghegan 

Vice-Presidents Milford J. Baker, 

Edward Barnes, Harry B. Carpenter, J. 



Brooks Emory, Jr., John E. Grimm, Jr., 

Garrit Lydecker, Donald Payne, Curtis 

G. Pratt. 
V. P., Merchandising Director . Samuel Cherr 

V. P., Copy Director H. S. Ward 

V. P., Director of Research. . .George Gallup 

V. P., Art Director Walter K. Nield 

V. P., Personnel Dir. 

Walter M. E. Sullivan 
Director of Publicity and Public 

Relations William H. Jenkins 

Treasurer J. H. Geise 

Secretary and Assistant Treasurer 

H. H. Enders 
V. P., Dir. of Radio. . . .Thomas H. A. Lewis 
V. P. in Charge of Radio Production 

Operations Harry Ackerman 

Associate Director of Radio. Joseph A. Moran 
Associate Director of Radio, Manager of 

Radio Time Buying Carlos Franco 

Manager, Radio Commercial Copy 

John L. Swayze 
Supervisor, Television Department 

William E. Forbes 
Commercial Motion Pictures. .John F. Barry 
Radio Business Manager. .Frederick A. Zaghi 

Radio Publicity Director Harry Rauch 

Manager, Talent Department. Lester Gottlieb 

Branch Offices 

6253 Hollywood Blvd., Hollywood 28, Calif. 
Phone Hollywood 2734 

V. P., Dir. of Radio Thomas H. A. Lewis 

Vice-President .Elliot E. Potter 

333 North Michigan Ave., Chicago 1, 111. 
Phone Central 9389 

Vice-President-Manager John F. Whedon 

Vice-President D. G. Schneider 

7430 Second Blvd., Detroit 2, Mich. 

Phone Madison 4300 

Vice-President and Manager. . .George Davis 

235 Montgomery St., San Francisco 4, Calif. 
Phone Exbrook 6685 

Manager Howard Williams 

V. P., Managing Director of Canadian Offices 

A. R. McGill 

660 St. Catherine St., West, Montreal, Que. 

Phone Plateau 4691 
Manager L. C. Arbuthnot 

80 King Str., West, Toronto, Ont. 
Phone Elgin 5347 

V. P., and Manager Stuart B. Smith 

V. P., and Director of International Division 
Lorimer B. Slocum 

24 St. James St., London, S.W.I, England 

Managing Director. George D. Bryson 

Plaza de La Republica 46, Mexico, D. F. 
Acting Manager William F. Geeslin 



228 



FEDERAL 

<©MMUIND£ATD©INI$ 
COMMBS0ON1 



PERSONNEL 



NATTOINJAl 
A$$©CDA7II©IN 



OF 




m 




PERSONNEL — COMMITTEES 



229 



FEDERAL 

COMMUNICATIONS 

COMMISSION 



Headquarters: Mew Post Office Building, Washington, D. €. 

Personnel as oj January 1, 1947 

Commissioners 

Chairman 

CHARLES R. DENNY 

(Term Expires June 30, 1953) 

PAUL A. WALKER EWELL K. JETT 

(Term Expires June 30, 1953) (Term Expires June 30, 1950) 

RAY C. WAKEFIELD ROSEL H. HYDE 

(Term Expires June 30, 1947) (Term Expires June 30, 1952) 

CLIFFORD J. DIIRR 
(Term Expires June 30, 1948) (VACANCY) 

Secretary 
T. J. SLOWIE 

Assistant to Acting Chairman 
EARL A. MINDERMAN 



General Counsel 

BENEDICT P. COTTONE 

Assistant to the General Counsel 

WALTER E. JAMES 
Assistant General Counsel 

(Broadcast Division) 
VERNON L. WILKINSON 

Assistant General Counsel 

(Common Carrier Div.) 
HAROLD J. COHEN 

Assistant General Counsel 

(Litigation and Administrative Div.) 
HARRY M. PLOTKIN 

Assistant General Counsel 

(Safety and Special Service Div.) 
LESTER W. SPILLANE 

Chief Accountant 

WILLIAM J. NORFLEET 

Assistant Chief Accountant 

HUGO REYER 

Acting Chief, Service Division 

PAUL H. SHEEHY 



Chief Engineer 

GEORGE P. ADAIR 

Assistant Chief Engineer 

(Broadcast Branch) 
JOHN A. WILLOUGHBY 

Assistant Chief Engineer 

(Field and Research Branch) 
GEORGE E. STERLING 

Assistant Chief Engineer 

(Safety and Special Services Div.) 
WILLIAM N. KREBS 

Assistant Chief Engineer 

(Common Carrier Branch) 
MARION H. WOODWARD 

Director of Personnel 

GILBERT H. HATFIELD 

Chief of License Division 

WILLIAM P. MASSING 

Director of Budget & Planning Division 

WILLIAM H. ROBERTSON 

Chief, Records Division 

WALTER S. DAVIS 



230 



Federal Communications Commission • • • 



LEGAL STAFF 



Chief of Technical Section 
WILLIAM H. BAUER . 



New and Changed AM Facilities Section 

HUGH B. HUTCHISON 

New and Changed 'FM Facilities Section 

CHARLES HUBERT 

Transfer Section 
DAVID H. DEIBLER 

Hearing Section 
SAM MILLER 

Motions and Rehearing s Section 
MRS. FANNEY N. LITVIN 

Renewals Section 
JAMES D. CUNNINGHAM 

Litigation Section 
MAX GOLDMAN 

A dminist rathe Section 
JOSEPH KITTNER 



Rate Section 

BERNARD STRASSBURG 

International Section 

JACK WARNER 

Domestic Wire Section 

J. FRED JOHNSON 

Domestic Radio Section 

ARTHUR A. GLADSTONE 

Emergency and Miscellaneous Section 

'LEO RESNICK 

Marine and Operator Section 

GEORGE MacCLAIN 

Aviation Section 

MARSHALL S. ORR 

Fields Section 

HARRY BECKER— Washington Office 

(VACANCY) San Francisco Office 

(VACANCY) New York Office 
JACK F. BLUME— Chicago Office 



ATTORNEYS 



DAVID C. ADAMS 

ROBERT H. ALFORD 

DOUGLAS A. ANELLO 

MAX H. ARONSON 

THEODORE BARON 

WILLIAM H. BAUER 

A. HARRY BECKER 

ARNOLD D. BERKELEY 

DONALD J. BERKEMEYER 

TYLER BERRY 

JAY D. BOND 

JOSEPH BRENNER 

HAROLD J. COHEN 

MRS. MARGARET M. CONNOLLY 

BENEDICT P. COTTONE 

JAMES D. CUNNINGHAM 

DAVID H. DEIBLER 

PAUL DOBIN 

WALTER EMERY 

ROBERT M. FENTON 

ARTHUR A. GLADSTONE 

MAX GOLDMAN 

C. LAMONT GRIFFITH 

MRS. VIOLET L. HALEY 

ALBERT M. HALL 

PARKER D. HANCOCK 

GEORGE M. HARRINGTON 

JOHN C. HARRINGTON 

CHARLES HUBERT 

MRS. ANNIE NEAL HUNTTING 

HUGH B. HUTCHISON 

H. GIFFORD IRION 

WALTER ERVIN JAMES 

J. FRED JOHNSON 

EDWARD F. KENEHAN 

JOSEPH KITTNER 



BERNARD KOTEEN 
ROBERT M. KOTEEN 
GEOFFREY LANNING 
RAYMOND LEWIS 
MRS. FANNEY N. LITVIN 
JOHN H. LITZELMAN 
GEORGE MacCLAIN 

e. theodore mallyck 
john h. McAllister 

JOFIN E. McCOY 
SAMUEL MILLER 
IOSEPH N. NELSON 
MARSHALL S. ORR 
MAX D. PAGLIN 
DEE W. PINCOCK 
HARRY M. PLOTKIN 
WALTER R. POWELL 
ROBERT J. RAWSON 
LEO RESNICK 
RAYMOND SAWYER 
ERICH SAXL 
ARTHUR SCHEINER 
HERBERT SFIARFMAN 
MRS. HILDA D. SHEA 
MISS HARRIET A. SIMONS 
MISS ELZABETH C. SMTH 
EDWIN S. SMITH 
LESTER W. SPILLANE 
ABE L. STEIN 
DAVID S. STEVENS 
BERNARD STRASSBURG 
PASQUALE W. VALICENTI 
JACK WERNER 
JOHN E. WICKER 
MAURICE W. WIHTON 
VERNON L. WILKINSON 



231 



ENGINEERING STAFF 



Field Engineering and Monitoring Division 

GEORGE S. TURNER, Chief 

Technical Information Division 

EDWARD W. ALLEN, Chief 

Laboratory Division 

CHAS. A. ELLERT, Chief 

Allocation Division 

PAUL D. MILES, Chief 

Television Division 

CURTIS B. PLUMMER, Chief 



Marine and General Mobile Division 

HOWARD C. LOONEY, Chief 

Emergency & Misc. Division 

GLEN E. NIELSpN, Chief 

Aviation Division 

EDWIN L. WHITE, Chief 

Standard Broadcast Division 

JAMES A. BARR, Chief 

FM Division 
CYRIL M. BRAUM, Chief 



FIELD ACCOUNTING OFFICES 



JACK E. BUCKLEY 

299 Broadway, (Room 1820), New York 7, N. Y. 
HENRY G. GOTHARD 

515 First National Bank Bldg., Atlanta 3, Ga. 



H. PIERCE NIEDERMEYER 

1860 Railway Exchange Bldg., St. Louis 1, Mo. 
PAUL SUMMERHAYS 
809 West Coast Life Bldg., San Francisco 5, Calif. 



10. 



DISTRICT FIELD FORCE 



WALTER BUTTERWORTH 

Customhouse, 7th Floor, Boston 9, Mass. 

ARTHUR BATCHELLER 

748 Federal Bldg., 641 Washington St., New 

York 14. N. Y. 

FORREST F. REDFERN 

122 New U. S. Customhouse, 2nd & Chestnut 

Sts., Philadelphia, Pa. 

HYMAN A. COHEN 

508 Old Town Bank Bldg., Gay Street & Fals- 

wav, Baltimore 2, Md. 

EDWARD BENNETT 

Room 402, New P. O. Bldg., Norfolk 10, Va. 

WILLIAM D. JOHNSON 

411 Federal Annex, Atlanta 3, Ga. 

ARTHUR FISH 

P. O. Box 150 (312 Federal Bldg.), Miami 1, 

Fla. 

THEODORE G. DEILER 

400 Audubon Bldg., New Orleans 16, La. 

LOUIS L. McCABE 

U. S. Appraisers Bldg., 7300 Wingate Ave., 

Houston 2, Tex. 

JOHN H. HOMSY 

P. O. Box 5238 (500 U. S. Terminal Annex 

Bids.). Dallas 2, Tex. 

BERNARD H. LINDEN 

539 U. S. P. O. & Courthouse Bldg., Temple 

& Spring Sts., Los Angeles 12, Calif. 



FRANCIS V. SLOAN 

328 Customhouse, San Francisco 26, Calif. 

JAMES M. CHAPPLE 

805 Terminal Sales Bldg., Portland 5, Ore. 

HERBERT H. ARLOWE 

801 Federal Office Bldg., Seattle 4, Wash. 

WILLIAM E. CLYNE 

504 Customhouse, Denver 2, Colo. 

DONALD A. MURRAY 

208 Uptown P. O. & Fed. Cts. Bldg., 5th & 

Washington Sts., St. Paul 2', Minn. 

WILLIAM J. McDONELL 

838 U. S. Court House, Kansas City 6, Mo. 

HAROLD D. HAYES 

246 U. S. Court House, Chicago 4, 111. 

EDWIN S. HEISER 

1029 New Federal Bldg., Detroit 26, Mich. 

EDWARD W. SANDERS 

328 Federal Bldg., Buffalo 3, N. Y. 

PAUL R. FENNER 

609 Stangenwald Bldg., Honolulu 1, T. H. 

IRL D. BALL 

P. O. Box 2987 (322-323 Federal Bldg.), San 

Juan 13, Puerto Rico. 

SIGFRED F. BERGE 

P. O. Box 1421 (7-8 Shattuck Bldg.), Juneau, 

Alaska. 



PRIMARY MONITORING STATIONS 



CHARLES T. MANNING 

P. O. Box 308, Dover Road, Millis, Ma? 

ADOLPH ANDERSON 

P. O. Box 31, Laurel, Md. 

HENRY B. DUNPHEY 

P. O. Box 4, Powder Springs, Ga. 

WILLIAM R. FOLEY 

P. O. Box 632, Kingsville, Tex. 

WTLLIAM HOFFERT 

P. O. Box 744, Santa Ana, Calif. 



ROBERT A. LANDSBURG 

P. O. Box 5165, Portland, Ore. 

BENJAMIN WOLF 

P. O. Box 788, Grand Island, Nebr. 

IRVING L. WESTON 

P. O. Box 89, Allegan, Mich. 

LEE R. DAWSON (Acting) 

609 Stangenwald Bldg., Honolulu 1, T. H. 

GEORGE McLEOD 

P. O. Box 116, San Leandro, Calif. 



SECONDARY MONITORING STATIONS 



VERNON K. WILSON 

P. O. Box 44, Belfast, Me. 

THOMAS B. CAVE 

P. O. Box 3, North Scituate, R. I. 

ROBERT H. DELLAR 

P. O. Box 347, South Miami, Fla. 

H. FRANK RAWLS 

P. O. Box 300, Bay St. Louis, Miss. 

JOHN F. DeBARDELEBEN 

Broken Arrow, Okla. 

JOHN F. KUADEKA 

P. O. Box 499, Twin Falls, Idaho 



ADELBERT C. LAWRENCE 

P. O. Box 37, Station A, Spokane, Wash. 

EVERETT MARSHALL 

1640 Montreal Ave., St. Paul, Minn. 

TAMES E. GILFOY 

P. O. Box 99, Lexington, Ky. 

JACK H. WHITE 

P. O. Box 644, Anchorage, Alaska. 

TRL D. BALL (Acting) 

P. O. Box 73, Hato Rey, Puerto Rico. 

EDWIN G. FORSYTH 

P. O. Box 2961, Point Lena, Juneau, Alaska. 



INVESTIGATIVE UNIT 



J. BOWKER LEWIS 

118 Jefferson St., P. O. Box L, Falls Church, Va. 

232 



Federal Communications Commission • • • 



ACCOUNTING, STATISTICAL and TARIFF DEPARTMENT 



Executive Assistant Chief Accountant 

HUGO REYER 

Asst. Chief Accountant in Charge 

of Economic Branch 

DALLAS W. SMYTHE 

Chief, Economic Analysis Division 

HYMAN H. GOLDIN 

Chief, Statistics Division 

A. UELAND 

Asst. Chief Accountaint in Charge 

of Accounts Branch 

ROBERT E. STROMBERG 



Chief, Accounting Regulations Div. 

HENRY M. LONG 

Chief, Field Division 

CHARLES R. MAKELA 

Chief, Broadcast Division 

LeROY SCHAFF 
In Charge of Rates Branch 

WM. G. BUTTS 

Chief, Tariff and Telephone 

Rates Divisoin 

JOHN R. LAMBERT 

Chief, Telegraph Rates Div. 

EDWIN W. PETERSON 



COMMON CARRIER DIVISION 

MARION H. WOODWARD 
Chief of Branch 



REGIONAL MANAGERS 



CHARLES C. KOLSTER 

748 Federal Bldg., 641 Washington St. (Rra. 506), 
New York 14, N. Y. 
PAUL H. HERNDON, JR. 
411 Federal Annex, Atlanta 3, Ga. 
JOE H. McKINNEY 

U. S. Appraisers Bldg., 7300 Wingate Ave., Hous- 
ton 2, Tex. 

KENNETH G. CLARK 
328 Customhouse, San Francisco 26, Calif. 



GEORGE V. WILTSE 

801 Federal Office Bldg., Seattle, Wash. 

LANDON C. HERNDON 

246 U. S. Court House, Chicago 4, 111. 

EMERY H. LEE 

1029 New Federal Bldg., Detroit 26, Mich. 

LEE R. DAWSON 

609 Stangenwald Bldg., Honolulu 1, T. H. 

VICTOR G. ROWE 

P. O. Box 644 (13th & K Sts.), Anchorage, Alaska. 



LICENSE DIVISION 



Chief of Broadcast Section 
CLARA M. IEHL 



Chief of Amateur Section 
J. B. BEADLE 



Chief of Commercial Section 
WILLIAM H. IRVIN 



INFORMATION OFFICE 

Director of Information 
GEORGE O. GILLINGHAM 



Assistants 



MARY O'LESON 
SALINA M. LINDO 



LEE J. FARRAN 
EVA O. MELTON 



SECRETARIAL STAFF 



THAIS G. OBRIEN 

Asst. to Acting Chairman Denny 

PHYLLIS HANCOCK Asst. to Comr. Walker 

SYLVIA KESSLER Asst. to Comr. Wakefield 

CHARLES E. CLIFT Asst. to Comr. Durr 

IRENE M. DURGIN Asst. to Comr. Jett 

MINNIE SPARKS Asst. to Comr. Hyde 

FAUSTA PUFFENBERGER.Secty. to Mr. Cottone 
OLIVE HENDERSON. .... . .Secty. to Mr. Adair 

LILY MARSHALL. Secty. to Mr. Norfleet 

LAURA L. HOLLINGSWORTH 

Secty. to Mr. Slowie 
SHIRLEY LYONS Secty. to Mr. Robertson 



DOROTHY GLEN .Secty. to Mr. Hatfield 

CATHERINE LUNDERS . . . Secty. to Mr. Massing 
\NNIE BELL BISCHOFF. Secty. to Mr. Woodward 

HELEN WILSON Secty. to Mr. Willoughby 

NEVA BELLE PERRY Secty. to Mr. Sterling 

WILLIE HERBERT Secty. to Mr. Krebs 

MURIEL HUPP Secty. to Mr. Wilkinson 

MARGARET L. CURETON. .Secty. to Mr. Plotkin 

GRACE ALBIEN .Secty. to Mr. Cohen 

BERNICE HASE Secty. to Mr. Spillane 

ELIZABETH HARRIS Secty. to Mr. Reyer 

DOROTHY WRIGHT Secty. to Mr. Smythe 



233 



N A 


T 


I O N A L 


ASS 


O 


C I A T I O N 


BROADCASTERS 



Headquarters: 1760 N— Street, N. W., Washington 6, C. D. 
Phone, NAtional 2080 

OFFICERS 

Justin Miller A. D. Willard, Jr. C. E. Arney, Jr. 

President Executive Vice-President Secretary -Treasurer 

ADMINISTRATIVE STAFF 

Robert T. Bartley James L. Middlebrooks 

Director of FM Dept. and Director of Engineering 

of Government Relations 

Frank E. Pellegrin n- Ch f rles A ? atso ? Don E. Petty 

Director of Broadcast Director of Information General Council 
Advertising 

Richard P. Doherty Robert a coleson 

Director of Employee- Arthur £ Stringer Asst. to President 

Employer Relations Director of Special Services (Hollywood) 
Dorothy Lewis 

Coordinator of Listener Kenneth H. Baker 

Activity (New York) Director of Research 

BOARD OF DIRECTORS 
Director District States Comprising District 

Paul W. Morency 1 Connecticut, Maine, Massachusetts, New 

WTIC, Hartford, Conn. Hampshire, Rhode Island, Vermont. 

Michael R. Hann 2 New York, New Jersey. 

WHCU, Ithaca, N. Y. 

George D. Coleman 3 Delaware, Pennsylvania, Maryland. 

WGBI, Scranton, Po. 

Campbell Arnoux 4 District of Columbia, North Carolina, 

WTAR, Norfolk, Va. South Carolina, Virginia, West Virginia. 

F. W. Borton 5 Alabama, Florida, Georgia, Puerto Rico. 

WQAM, Miami, Fla. 

Wiley P. Harris 6 Arkansas, Louisiana, Mississippi, Ten- 

WJDX, Jackson, Miss. nessee. 

James D. Shouse 7 Kentucky, Ohio. 

WLW, Cincinnati, Ohio 

C. Bruce McConnell 8 Indiana, Michigan, excluding the counties 

WISH, Indianapolis, Ind. of Ontonagon and Gogebic. 

Leslie C. Johnson 9 Illinois; Wisconsin, excluding the coun- 

WHBF, Rock Island, 111. ties of LaCrosse, Monroe, Juneau, Adams, 

Marquette, Waushara, Portage, Wood, 
Jackson, Trempealeau, Buffalo, Pepin, 
Pierce St. Croix, Dunn, Chippewa, Eau 
Claire, Clark, Marathon, Lincoln, Taylor, 
Rusk, Barron, Polk, Burnett Washburn, 

234 



National Association of Broadcasters 



Director 

John J. Gillin, Jr. 

WOW, Omaha, Neb. 

E. L. Hayek 

KATE, Albert Lea, Minn. 



District States Comprising District 

10 Iowa, Missouri, Nebraska. 

11 Minnesota; North Dakota; South Da- 
kota, excluding the counties of Fall 
River, Shannon, Bennett, Todd, Mellette, 
Waushabaugh, Washington, Custer, Pen- 
nington, Jackson, Jones, Stanley, Haa- 
kon, Meade, Lawrence, Butte, Harding, 
Perkins Ziebach, Armstrong, Dewey and 
Corson; Wisconsin, including the coun- 
ties of LaCrosse, Monroe, Juneau, 
Adams, Marquette, Waushara, Portage, 
Wood, Jackson, Trempealeau, Buffalo, 
Pepin, Pierce, St. Croix, Dunn, Chipewa, 
Eau Claire, Clark, Marathon, Lincoln, 
Taylor, Rusk, Barron, Polk, Burnett, 
Washburn Sawyer, Price, Oneida, Vila?, 
Iron, Ashland, Bayfield and Douglas; 
Michigan, including the counties of On- 
tonagon and Gogebic. 

William B. Way 12 Kansas, Oklahoma. 

KVOO, Tulsa, Okla. 

Martin B. Campbell 13 Texas. 

WFAA, Dallas, Texas 

Hugh iB. Terry 14 Colorado, Idaho, Utah, Wyoming, Mon- 

KLZ, Denver, Colo. tana, South Dakota, including the coun- 

ties of Fall River, Shannon, Bennett, 
Todd, Mellette, Waushabaugh, Washing- 
ton, Custer, Pennington, Jackson, Jones, 
Stanley, Haakon, Meade, Lawrence, 
Butte, Harding, Perkins, Ziebach, Arm- 
strong, Dewey and Corson. 



William B. Smullin 
KIEM, Eureka, Calif. 



W T m. B. Ryan 

KFI, Los Angeles, Calif. 



15 California, excluding the counties of San 
Luis Obispo, Kern, San Bernardino, Santa 
Barbara, Ventura, Los Angeles, Orange, 
Riverside, San Diego and Imperial; 
Nevada and Hawaii. 

16 Arizona; California, including the coun- 
ties excepted in District 15; New Mexico. 



Harry R. Spence 17 Alaska, Oregon. Washington. 

KXRO, Aberdeen, Wash. 
Sawyer, Price Oneida, Vilas, Iron, Ash- 
land, 'Bayfield and Douglas. 
Iowa, Missouri, Nebraska. 

DIRECTORS-AT-LARGE 
Large Stations 
Harold Hough J. Harold Ryan 

WBAP, Fort Worth, Texas WGBS, Miami, Fla. 



Medium Stations 



T. A. M. Craven 

WOL, Washington, D. C. 

Wayne Coy 

WINX, Washington, D. C. 

Frank Stanton 

CBS, New York, N. Y. 



G. Richard Shafto 
WIS, Columbia, S. C. 



Small Stations 



Clair R. -MdCollough 
WGAL, Lancaster, Pa. 

Networks 

Frank M. Russell Edgar Kobak 

NBC, Washington, D. C. MBS, New York, N. Y. (Observer) 

235 



STANDING 


COMMITTEES 


1946—1947 

- BAM 



FOLLOWING committees and sub-committees were chosen by the NAB Board of 
Directors since the Annual Convention in Chicago in October 1946. To facilitate the 
important business of the committees, liaison groups have also been appointed geo- 
graphically, with a Board member as one of the personnel on each committee. 



FM EXECUTIVE COMMITTEE 

Walter J. Damm, Chairman, WTMJ- 
FM, Milwaukee, Wis. 

Gordon Gray, FM Station WMIT, Win- 
ston-iSalem, N. C. 

John Shepard, 3rd, FM Station WGTR, 
Boston, Mass. 

John V. L, Hogan, FM Station 
WQXQ, New York, N. Y. 

Leonard Aseh, FM Station WBCA, 
Schenectady, N. Y. 

Lester Nafzger, WOOL-FM, Colum- 
bus, 0. 

Everett Dillard, FM Station KOZY, 
Kansas City, Mo. 

Clarence Leich, FM Station WMLL, 
Evansville, Ind. 

Cecil Masten, WNBF-FM, Binghamton, 
N. Y. 

Matthew Bonebrake, KOCY-FM, Okla- 
homa City, Okla. 

BOARD LIAISON COMMITTEE 

Wayne Coy, Chairman, WINX-FM, 
Washington, D. C. 

Martin Campbell, KERA-FM, Dallas, 
Texas. 

International Broadcasting Advisory 
Committee 

John S. Hayes, Chairman, WQXR, New 
York, N. Y. 

Walter S. Brown, WSPA, Spartanburg, 
S. C; Edward Murrow, CBS, New York, 
N. Y. 

William Brooks, NBC, New York, 
N. Y. 

A. A. Schechter, MBS, New York, 
N. Y. 



LEGISLATIVE COMMITTEE 

J. Harold Ryan, Chairman, WSPD, To- 
ledo, Ohio. 

Wayne Coy, WINX, Washington, D. C. 

Don iS. Elias, WWNC, Asheville, N. C. 

Herbert Hollister, KMMJ, Grand 
Island, Neb. 

Clair R. McCollough, WGAL, Lancas- 
ter, Pa. 

Joseph Ream, CBS, New York, N. Y. 

Frank M. Russell, NBC, Washington, 
D. C. 

G. Richard Shafto, WIS, Columbia, 
S.C. 

Robert D. Swezey, MBS, New York, 
N. Y. 

0. L. Taylor, KGNC, Amarillo, Texas. 

Louis Wasmer, KGA, Spokane, Wash. 

Joe B. Carrigan, KWFT, Wichita Falls, 
Texas. 

PUBLIC RELATIONS 
EXECUTIVE COMMITTEE 

Gilmore Nunn, Chairman, WLAP, Lex- 
ington, Ky. 

Craig Lawrence, WCOP, Boston, Mass. 

Harold Wheelehan, WSMB, New Or- 
leans, La. 

James Le Gate, WIOD, Miami, Fla. 

Richard H. Mason, WPTF, Raleigh, 
N. C. 

Merrill Lindsay, WSOY, Decatur, 111. 

Lewis Allen Weiss, KHJ, Los Angeles, 
Cal. 

George Crandall, CBS, New York, 
N. Y. 

Carl Haverlin, MBS, New York, N. Y. 

William S. Hedges, NBC, New York, 
N. Y. 



236 



• • • 



National Association of Broadcasters 



BOARD LIAISON COMMITTEE 
PUBLIC RELATIONS 

F. M. Russell, Chairman, NBC, New 
York, N. Y. 

William B. Way, KVOO, Tulsa, Okla. 

SALES MANAGERS 
EXECUTIVE COMMITTEE 

Odin S. Ramsland, KDAL, Duluth, 
Minn. 

James V. McConnell, NBC, New York, 
N. Y. 

John W. Kennedy, WHAM, Rochester, 
N. Y. 

Robert Gulick, WGAL, Lancaster, Pa. 

Bill Bennett, KXYZ, Houston, Texas. 

Louis Reed, WWL, New Orleans, La. 

Ray Baker, KOMO, Seattle, Wash. 

William Murdock, WOL, Washington, 
D. C. 

Arthur Hull Hayes, CBS, New York, 
N. Y. 

Gene Thomas, WOR, (MBS), New 
York, N. Y. 

Non- Voting Associate Members 

Preston Peters, Free & Peters, New 
York, N. Y. 

Lewis Avery, Avery - Kno del, New 
York, N. Y. 

Joseph Weed, Weed & Company, sta- 
tion reps., New York, N. Y. 

BOARD LIAISON COMMITTEE 
SALES MANAGERS 

Paul W. Morency, Chairman, WTIC, 
Hartford, Conn. 

Harry R. Spence, KXRO, Aberdeen, 
Wash. 

Edgar Kobak, MBS, New York, N. Y. 

SMALL MARKET STATIONS 
EXECUTIVE COMMITTEE 

Wayne W. Cribb, Chairman, KHMO, 
Hannibal, Mo. 

Marshall Pengra, KRNR, Roseburg, 
Ore. 

Robert T. Mason, WMRN, Marion, 
Ohio. 

R. Sanford Guyer, WBTM, Danville, 
Va. 

A. E. Spokes, WJOY, Burlington, Vt. 

John F. Meagher, KYSM, Mankato, 
Minn. 

Simon Goldman, WJTN, Jamestown, 
N. Y. 

Frank Mills, WDWS, Champaign, 111. 

L. L. Hendricks, KRRV, Sherman, Tex. 



BOARD LIAISON COMMITTEE 

SMALL MARKET STATIONS 

William B. Smullin, KIEM, Eureka, 
Cal. 

Michael Hanna, WHCU, Ithaca, N. Y. 

PROGRAM EXECUTIVE 
COMMITTEE 

Merle S. Jones, Chairman, WOL, 
Washington, D. C. 

E. R. Vadeboncoeur, WSYR, Syracuse, 
N. Y. 

Edgar L. Bill, WMBD, Peoria, 111. 

Herb Plambeck, WHO, Des Moines, la. 

H. W. Slavick, WMC, Memphis, Tenn. 

Arthur B. Church. KMBC, Kansas 
City, Mo. 

Stanley Hubbard, KSTP, St. Paul, 
Minn. 

I. R. Lounsberry, WGR, Buffalo, N. Y. 

Glenn Snyder, WLS, Chicago, 111. 

Davidson Taylor, CBS, New York, 
N. Y. 

Phillips Carlin, MBS, New York, N. Y. 

Clarence L. Menser, NBC, New York, 
N. Y. 

BOARD LIAISON (Program) 

Hugh B. Terry, Chairman, KLZ, Den- 
ver, Colo. 

Wiley P. Harris, WJDX, Jackson, 
Miss. 

ENGINEERING EXECUTIVE 
COMMITTEE 

Orrin Towner, Chairman, WHAS, 
Louisville, Ky. 

James Ebel, WMBD, Peoria, 111. 

Ross Beville, WWDC, Washington, 
D. C. 

R. V. Howard, KSFO, San Francisco, 
Cal. 

Roland C. Hale, WCOP, Boston, Mass. 

Oscar Hirsch, WKRO, Cairo, 111. 

G. Porter Houston, WCBM, Baltimore, 
Md. 

O. B. Hanson, NBC, New York, N. Y. 

William B. Lodge, CBS, New York, 
N. Y. 

Earle M. Johnson, MBS, New York, 
N. Y. 

LIAISON COMMITTEE 

(Engineering) 

T. A. M. Craven, Chairman, WOL, 
Washington, D. C. 

G. Richard Shafto, WIS, Columbia, 
S. C. 



237 



National Association of Broadcasters 



• • • 



EMPLOYER-EMPLOYEE 
RELATIONS COMMITTEE 

John Elmer, Chairman, WCBM, Balti- 
more, Md. 

William Fay, WHAM, Rochester, N. Y. 

John E. Fetzer, WKZO, Kalamazoo, 
Mich. 

Frank King, WMBR, Jacksonville, Fla. 

Howard Lane, WJJD, Chicago, 111. 

Harry A. Le Poidevin, WRJN, Racine, 
Wis. 

C. L. McCarthy, KQW, San Francisco, 
Calif. 

Frank R. Smith, WWSW, Pittsburgh, 
Pa. 

Marshal Pengra, KRNR, Rosebury, 
Ore. 

John H. MacDonald, NBC, New York, 
N. Y. 

Joseph H. McDonald, ABC (JZ), New 
York, N. Y. 

Frank K. White, CBS, New York, N. Y. 

Robert Swezey, MBS, New York, N. Y. 

C. L. Thomas, KXOK, St. Louis, Mo. 

LIAISON COMMITTEE 

(Labor Relations) 

F. W. Borton, Chairman, WQAM, 
Miami, Fla. 

Leslie C. Johnson, WHBF, Rock Island, 
111. 

RESEARCH COMMITTEE 

Carl Burkland, Chairman, WTOP, 
Washington, D. C. 

Gene L. Cagle, KFJZ, Fort Worth, 
Tex. 

Dietrich Dirks, KTRI, Sioux City, la. 

J. C. Tully, WJAC, Johnstown, Pa. 

Charles P. Scott, KTKC, Visalia, Calif. 

William T. Lane, WAGE, Syracuse, 
N. Y. 

Elmo Wilson, CBS, New York, N. Y. 

H. M. Beville. NBC, New York, N. Y. 

E. P. H. James, MBS, New York, N. Y. 

Edward Evans, WJZ, New York, N. Y. 

LIAISON COMMITTEE 

(Research) 

Frank Stanton, Chairman, CBS, New 
York, N. Y. 
Harold Ryan, WSPD, Toledo, Ohio. 

STANDARDS OF PRACTICE 

Committee Program Executive 

Committee 

Edgar Bill, Chairman, WMBD, Peoria, 
111. 

Gayle Grubb, KGO, San Francisco, 
Cal. 

Walter Damm, WTMJ, Milwaukee, 
Wis. 



Ken Dyke, NBC, New York, N. Y. 
Harold Fellows, WEEI, Boston, Mass. 
John M. Outler, Jr., WSB, Atlanta, Ga. 
C. T. Lucy, WRVA, Richmond, Va. 
Eugene Carr, WPAY, Portsmouth, 
Ohio. 

Roger Clipp, WFIL, Philadelphia, Pa. 

SUB-COMMITTEE MEMBERS 
SALES PRACTICES 

John M. Outler, Jr., WlSB, Atlanta, Ga. 

John W. Kennedy, Chairman, WHAM, 
Rochester, N. Y. 

Craig Lawrence, WCOP, Boston, Mass. 

John Toothill, Burn-Smith Company, 
New York, N. Y. 

J. Robert Gulick, WGAL, Lancaster, 
Pa. 

SUB-COMMITTEE 
AUDIENCE MEASUREMENT 

William B. Murdock, Chairman, WOL, 
Washington, D. C. 

Henry I. Christal, Edward Petrv & 
Co., Inc., New York, N. Y. 

Howard S. Meighan, CBS, New York, 
N. Y. 

Ted Jones, WKIP, Poughkeepsie, N. Y. 

JOSKE ADVISORY 
Sub-Committee 

James Brown, KONO, San Antonio, 
Texas, Chairman. 

Walter Johnson, WTIC, Hartford, 
Conn. 

Lewis H. Avery, Avery-Knodel, Inc., 
New York, N. Y. 

Lee Hart, NAB. 

SPOT SALES 
Sub-Committee 

H. Preston Peters, Chairman, Free & 
Masters, Inc., New York, N. Y. 

Beverly Middletown, WSYR, Syracuse, 
N. Y. 

John Blair, John Blair & Company, 
Chicago, 111. 

SALES PROMOTION 
Sub-Committee 

John M. Outler, Jr., Chairman, WSB, 
Atlanta, Ga. 

Edward P. J. Shurick, KMBC, Kansas 
City, Mo. 

John Carl Jeffrey, WKMO, Kokomo, 
Ind. 

Joseph Creamer, WOR, New York, 
N. Y. 

Louis Hausman, CBS, New York, N. Y. 

Eugene Katz, The Katz Agency, Inc., 
New York, N. Y. 

Hugh M. P. Higgins, NAB. 



238 



NAB STANDARDS 
OF PRACTICE 

As adopted by the BOARD in 1945 and Amended in 1946 

FOREWORD 

BROADCASTING is dedicated to freedom of expression, limited only as 
prescribed by latv and by considerations of decency and good taste. 

The National Association of Broadcasters formulates and publishes the 
following Standards of Practice as a guide to assist the licensee in operating 
in the public interest. 

Determination of what shall be broadcast rests entirely with the station 
licensee and this responsibility may not be delegated. 

Public Questions 

Station licensees should provide time for the presentation of public 
questions. Such time should be allotted with due regard to the value and 
interest of the subject to the public. 

Treatment of Political and Public Question Broadcasts 

Broadcasts designed for the presentation of political, economic, social 
or philosophic questions or the candidacy of any person for public office or a 
measure to be voted upon should be presented by straightforward statement 
appealing to intelligence and reason. 

News 

News should be presented with fairness and accuracy and the station 
licensee should be satisfied that the arrangements made for obtaining news 
insure this result. News should not be selected for the purpose of furthering 
or hindering either side of any public question nor should it be colored by 
the opinions or desires of the station management, the editor or others 
engaged in its preparation or the person actually delivering it over the air, 
or, in the case of sponsored news broadcasts, the advertiser. 

The fundamental purpose of news dissemination in a democracy is to 
enable people to know what is happening and to understand the meaning of 
events so that they may form their own conclusions. 

Children's Programs 

Programs designed specifically for children reach impressionable 
minds and influence social attitudes, aptitudes and approaches and, there- 
fore, they require the closest supervision of broadcasters in the selection 
and control of material, characterization and plot. 

This does not mean that the vigor and vitality common to a child's 
imagination and love of adventure should be removed. It does mean that 
programs should be based upon sound social concepts and presented with a 

239 



• • • National Association of Broadcasters • • • 

superior degree of craftsmanship; that these programs should reflect 
respect for parents, adult authority, law and order, clean living, high 
morals, fair play and honorable behavior. Such programs should not con- 
tain sequences involving horror or torture or use of the supernatural or 
superstitious or any other material which might reasonably be regarded 
as likely to over-stimulate the child listener, or be prejudicial to sound char- 
acter development. No advertising appeal which would encourage activities 
of a dangerous social nature should be permitted. 

To establish acceptable and improving standards for children's pro- 
grams, the National Association of Broadcasters will continuously engage 
in studies and consultation with parent and child study groups. The results 
of these studies will be made available for application to all children's 
programs. ] 

Education 

While all radio programs possess some educative values, broadcasters 
should endeavor to assist specific educational efforts. In cooperation with 
educators and other appropriate groups, broadcasters should search for 
improving applications of radio as a medium of education. 

Religion 

Broadcasting, which reaches men of all creeds and races simultaneously, 
should not be used to convey attacks upon another's race or religion. Rather 
it should be the purpose of the religious broadcast to promote the spiritual 
harmony and understanding of mankind and to administer broadly to the 
varied religious needs of the community. 

Commercial Programs 

and 

Length of Commercial Portion 

Acceptance of programs and announcements should be limited to prod- 
ucts and services offered by individuals and firms engaged in legitimate 
commerce; whose products, services, advertising, testimonials and other 
statements comply with pertinent legal requirements, fair trade practices 
and accepted standards of good taste. 

Brief handling of commercial copy is recommended procedure at all 
times, with special consideration being given to the effect on the listener of 
the manner of presentation. 

Member stations should hold the length of the commercial portion, 
including that devoted to contests and offers, to the following number of 
minutes and seconds : 

Five minute programs 1:30 

Five minute news programs 1:00 

Ten minute programs 2:00 

Fifteen minute programs 2:30 

Twenty-five minute programs . 2:45 

Thirty minute programs 3:00 

Sixty minute programs 6:00 

240 



• • • National Association of Broadcasters • • • 

In participation programs, announcement programs, "Musical Clocks," 
shoppers guides and other programs of fifteen minutes or longer falling 
within these general classifications, the commercial portion should not 
exceed 20% of the total time utilized. 

The 20% limitation does not apply when a fifteen minute or longer 
segment is sold to one sponsor. The commercial portion should then be 
the same as given in the table on page 905. 

"Standards of Good Taste" 

The following are deemed to be generally unacceptable under these 
Standards of Practice : 

1. Unfair attacks upon competitors, competing products, or upon other 
industries, professions or institutions. 

2. Misleading statements of price or value or misleading comparisons 
of price or value. 

3. Continuity which describes repellently any functions or symp- 
tomatic results of disturbances, or relief granted such disturbances 
through use of any product. 

4. Cures and products claiming to cure. 

5. Advertising statements or claims member stations know to be false, 
deceptive or grossly exaggerated. 

6. Any remedy or other product the sale of which or the method of sale 
of which constitutes a violation of law. 

7. Any spirituous or "hard" liquor. 

8. Any fortune-telling, mind-reading, or character-reading, by hand- 
writing, numerology, palm-reading, or astrology, or advertising 
related thereto. 

9. Schools that offer questionable or untrue promises of employment 
as inducements for enrollment. 

10. Matrimonial agencies. 

11. Offers of "home work" except by firms of unquestioned respon- 
sibility. 

12. Any "dopester," tip-sheet or race track publications. 

13. All forms of speculative finance. Before member stations accept any 
financial advertising, it should be fully ascertained that such adver- 
tising and such advertised services comply with all pertinent 
federal, state and local laws. 

241 




SRDS welcomes the over 125 NEW and rarin' to go stations it has 
added to the Radio Section since January, 1946. 250, 1000 or 50,000 
waiters . . . they all indicate growth, competition and new sales oppor- 
tunities, new dazzle for the showmanship medium! 

Over 1200 Stations and networks, all told, are listed in SRDS, 
make for over 400 pages of up-to-the-instant rates and data every month 
for agencies and national advertisers, the buyers of time in today's shifting, 
soaring market, the top-men stations and nets must reach. 

150 Stations and networks tell their factual sales-story every month in 
SRDS, supplement their listening with jolting, sales-making messages . . . 
have found that SRDS' constant buyer contact and ever-present salesman- 
ship is the keystone of all media advertising. 

Advertising in SRDS sells advertising! 



# STANDARD RATE & DATA SERVICE 

WAITER E B O T T H O F, Publisher 

333 NORTH MICHIGAN AVE. » CHICAGO 1 

NEW YORK — 10S ANGJtES 

242 



PUBLICATIONS 

Covering The Field Of Radio And Television 

TRADE — FAN — TECHNICAL — GENERAL 



The Advertiser 

MONTHLY. 11 W. 42nd St., New 
York 18, N. Y. Phone, LOngacre 5-2125. 
Editor and Publisher, Manuel Rosen- 
berg; Managing Editor, Allen Lekus. 



Advertising Age 

WEEKLY. 100 East Ohio St., Chicago 
11, 111. Phone, Delaware 1337. Publisher, 
G. D. Crain, Jr.; Editor, S. R. Bern- 
stein. Managing Editor, John B. Miller. 
BRANCH OFFICES: 330 W. 42nd St., 
New York 18, N. Y., Phone, BRyant 
9-6431; Charles B. Groomes, Vice-Presi- 
dent; Lawrence M. Hughes, Executive 
Editor; 995 Press Building, Washington 
4, D. C, Phone, REpublic 7659, Stanley E. 
Cohen, Washington Editor; Russ Build- 
ing, San Francisco 4, Calif., William 
Blair Smith, Manager; Garfield Building, 
Los Angeles 4, Calif., Walter S. Reilly, 
Manager. 



Advertising & Selling 

MONTHLY. 9 E. 38th St., New York 
16, ,N. Y. Phone, CAledonia 5-9770. Pres- 
ident, J. H. Moore; Vice-President and 
Editor, F. C. Kendall; Managing Editor, 
Roger Barton. Advertising Manager, 
None. BRANCH OFFICES: 1327 Peo- 
ples Gas Building, Chicago 3, 111., Phone, 
HArrison 7272, William R. Joyce, West- 
ern Manager; 714 West Olympic Blvd., 
Los Angeles 15, Calif., Phone, Richmond 
9327, Ned Brydone-Jack, Pacific Coast 
Representative; also 1085 Monadnock 
Building, San Francisco 5; Phone DOug- 
las 4475; 915 Olive Street, St. Louis 1, 
Mo., Phone GArfield 0043, Carl Schulen- 
berg, Southern Representative; 131 Fleet 
Street, E.C.4, London, England; Central 
1060, 3754 and 3133. Will Kitchen, Jr. 
(Magazines) Ltd. Mgrs. for Great Brit- 
ain and Eire. 



The Billboard 

WEEKLY, 25 Opera Place, Cincinnati 
1, Ohio. Phone, Main 9390. The Billboard 
Publishing Co. R. S. Littleford, Jr. and 
W. D. Littleford, Publishers; E. W. 
Evans, Vice-President; Joseph Csida, 
Vice - President and Editor - in - Chief. 
BRANCH OFFICE: Managers and 
Divisions: W. D. Littleford, General 
Manager, Eastern Division, 1564 Broad- 
way, New York 19, N. Y. Phone, ME- 
dallion 3-1615; M. L. Reuter, General 
Manager, Midwest Division, 155 North 
Clark St., Chicago 1, 111. Phone, CENtral 
8761; Sam Abbott, General Manager 
West Coast Division, 6000 Sunset Blvd., 
Hollywood 28, Calif. Phone Hollywood 
5831; F. B. Joerling, General Manager, 
St. Louis Office, 390 Arcade Bldg., St. 
Louis 1, Mo. Phone, CHestnut 0443. 



Broadcasting — Telecasting 

WEEKLY. National Press Bldg., Wash- 
ington 4, D. C. Phone, MEtropolitan 
1022. Editor & Publisher, Sol Taishoff; 
Editorial Director, Robert K. Richards; 
Business Manager, Maury Long; Circula- 
tion Manager, Bernard Piatt. BRANCH 
OFFICES: 250 Park Ave., New York 17, 
N. Y., PLaza 5-8355, Edwin H. James, 
N. Y. Editor; Bruce Robertson, Senior 
Assoc. Editor; 360 ,N. Michigan Ave., 
Chicago 1, 111., Central 4115. Fred Sam- 
ple, Chicago, manager; 6000 Sunset Blvd., 
Hollywood 28, Calif., Hempstead 8181, 
David Glickman, Hollywood correspon- 
dent; 417 Harbour Commission Bldg., 
Toronto, Canada, Elgin 0775, James 
Montagnes. 



Canadian Advertising 

QUARTERLY. 481 University Avenue, 
Toronto, Ont., Canada. Manager, Alan 
C. Ball. 



243 



^■■■■■■■■ ■ ■■ ■ ■ ■ ■ ■■■ ■ ■ ■■ ■■ ■■■ ■ ■ ■ ■■■ ■ ■■■ ■ ■ ■ ■ ■ ■■ ■ ■■ ■ ■■■■ ■ ■ ■ ■ ■ ■■■■■■■ ■■ ■■ ■■ ■ ■ ■ ■ ■ ■ ■■■l 



FIRbT in Radio. 



MORE radio stations and networks buy 
more pages of advertising in TIDE 
than in any other general advertising publica- 
tion. 

These radio stations and networks are using 
TIDE for the best reason possible: they know 
that TIDE reaches the right people . . . the 
people with advertising say-so! 

Be sure you're reaching those people too! 
Advertise your facilities in TIDE, the leader 
among general advertising publications in 
radio station and network advertising! 



TIDE 

The Newsmagazine of Advertising, Marketing and Public Relations 

232 Madison Avenue, New York City 16, N. Y. 



244 



i 



PUBLICATIONS 



Communications 

MONTHLY. 52 Vanderbilt Ave., New 
York 17, N. Y. Phone, MUrray Hill 
4-0170. Publisher, Bryan Davis Publish- 
ing Co., Inc.; Editor, Lewis Winner; 

Business Manager, B. S. Davis; Vice- 
President and General Manager, Paul S. 
Weil. 



Daily Variety 

DAILY. 1708 No. Vine St., Hollywood 
28, Calif. Phone, Hollywood 1141. Ar- 
thur Ungar, Editor; Roscoe Cornell, Man- 
aging Editor; Charles Gerlach, Advertis- 
ing Manager; Barbara Lucas, Business 
Manager. BRANCH OFFICES: See list- 
ing under Variety Weekly. 



Down Beat 

BI-MONTHLY. 203 North Wabash 
Ave., Chicago, 111. Phone, Andover 1712. 
Publisher, Glenn Burrs; Editor, Ned E. 
Williams; Advertising Manager, Ed 
Paro; Circulation Manager, Frank Miles. 
BRANCH OFFICES: RKO Bldg., New 
York, N. Y. Phone Circle 7-1431, 748 N. 
Rampart Blvd., Los Angeles, Calif. 



Editor and Publisher 

WEEKLY. 1700 Times Tower, New 
York, N. Y. Phone, BRyant 9-3052. 
President, James W. Brown; Publisher, 
James W. Brown, Jr.; Robert U. Brown, 
Editor; General Manager, Charles T. 
Stuart; Chicago Office, 361 N. Michigan 
Ave., G. A. Brandenburg; San Francisco 
Office, Mills Bldg., & Los Angeles Office, 
408 Pershing Sq. Bldg., Duncan A. Scott. 



Electronic Industries 

MONTHLY. 480 Lexington Ave., New 
York, N. Y. Phone, PLaza 3-1340. Pub- 
lisher, M. Clements; Editor, Dr. Orestes 
H. Caldwell. 



Electronics 

MONTHLY. 330 West 42nd St., New 
York, N. Y. Phone MEdallion 3-0700. 
Publisher, McGraw-Hill Publishing Co.; 
Editor, Donald G. Fink; Keith Henney, 
Consulting Editor; W. W. MacDonald, 
Managing Editor. BRANCH OFFICES: 



520 North Michigan Ave., Chicago, 111.; 
68 Post St., San Francisco, Cal.; National 
Press Bldg., Washington 4, D. C; 16 
South Broad St., Philadelphia 2, Pa.; 
1510 Hanna Bldg., Cleveland 15, Ohio; 
2980 Penobscot Bldg., Detroit 26, Mich.; 
Continental Bldg., St. Louis 8, Mo.; 
1427 Statler Bldg., Boston 16, Mass.; 
1311 Rhodes Haverty Bldg., Atlanta 3, 
Ga.; 621 South Hope St., Los Angeles 14, 
Calif.; 738-9 Oliver Bldg., Pittsburgh 22, 
Penn. 



Film Daily 

DAILY. 1501 Broadway, New 
York 18, N. Y. Phone, BRyant 
9-7117. Publisher, John W. Ali- 
coate; Associate Publisher and 
General Manager, Donald M. Mer- 
sereau; Editor, Chester B. Bahn; 
Los Angeles Correspondent, Ralph 
Wilk, 6425 Hollywood Blvd., Phone 
GRanite 6607; Washington Cor- 
respondents, Andrew H. Older, 
6417 Dahlonega Road, Phone, Wis- 
consin 3271; Manning Clagett, 
2122 Decatur St., N.W., Phone, 
Hobart 7627; Chicago Correspond- 
ent, Joseph Esler, 6241 N. Oakley 
Ave. 

• 

Fill Business 

MONTHLY: 103 Park Ave., New York 
17, N. Y. Phone, MUrray Hill 4-1562-3-4. 
Martin Codell, President and Publisher; 
Edward Codell, Vice-President and Ad- 
vertising' Director; George M. Hakim, 
Managing Editor; F. Reese Brown, Asso- 
ciate Editor; Earl Abrams, Washing- 
ton Editor; Robert S. Lathrop. Art Di- 
rector; F. Masters, Circulation Manager; 
Robert Irving-, Advertising Production. 
BRANCH OFFICES: 1419 Connecticut 
Ave., N.W. Washington 6, D. C, Michi- 
gan 2020, Martin Codell, President; 684 
South Lafayette Park Place, Los Angeles 
5, Calif., Drexel 4388, Robert Walker, 
Manager; 68 Post St., San Francisco 4, 
Calif., Sutter 5568, Rogers Parratt, 
Manager. 

• 

FM and Television 

MONTHLY: Main office, Great Bar- 
rington, Mass. Phone, Great Barrington 
500; Editor-Publisher, Milton B. Sleeper; 
Advertising Manager, William T. Mohr- 



245 



NOW IS THE TIME... 



to "position" your station in the minds of advertisers. The 
patterns of postwar advertising have not yet crystallized. 
They are still fluid, because of the thousands of new minds 
now working on advertising. Many are old hands at the 
business, but in new jobs after years of military service. 
Many old friends are gone from the scene forever, replaced 
by men with new and different ideas, who have to be sold 
on your station. Not all the casualties were on the battlefield. 
Men who held the line satisfactorily during the war often 
aren't equipped for the desperate competitive struggle ahead. 
Now, before opinions become set, is the time to "position" 
your station. 

AND THIS IS THE PLACE... 



to do it. Advertising Age goes to the 17,275 most important 
advertising desks in America every Monday morning — to 5,900 
executives of manufacturers, service companies, and marketing 
organizations; to more than 3,800 advertising agency execu- 
tives. Its large page size offers the biggest impact available 
in the field. Look over any current issue and see what your 
competitors are doing to "position" themselves. 



\ 




Advertising Age 



100 E. OHIO ST. 



CHICAGO 11 



246 



PUB LIGATIONS 



man. BRANCH OFFICES: 511 Fifth 
Ave., New York 17, N. Y. Phone, VAn- 
derbilt 6-2483, William Mohrman; 360 N. 
Michigan Blvd., Chicago 1, 111., Phone, 
State 4822, Marion Fleischman; 353 Ray- 
mond Ave., Pasadena 1, Calif., Phone, 
Madison 6272, Milo D. Pugh. 



The Hollywood Reporter 

DAILY (Five days weekly). 6715 Sunset 
Boulevard, Hollywood 28, Cal. Phone, 
Hillside 7411. Editor-Publisher, W. R. 
Wilkerson; Managing Editor, Frank 
Pope; General Manager, Thomas F. Se- 
ward; Radio Editor, Joel Murcott. 
BRANCH OFFICES: 229 W. 42nd St., 
New York, iN. Y. Phone, Wis. 7-2470. 
Manager, Jack Harrison; Eastern Radio 
and Music Editor, Ben Kaufman. 



Industrial Marketing 

MONTHLY (Except 2 issues in Octo- 
ber). 100 East Ohio St., Chicago 11, 111. 
Phone, Delaware 1337. Publisher, G. D. 
Crain, Jr.; Editor, Hal Burnett. BRANCH 
OFFICE: 330 West 42nd St., New York, 
N. Y. Phone, BRyant 9-6432. Eastern 
Editor, William Doty. 



Metronome 

MONTHLY. 26 W. 58th St., New York, 
N. Y. Phone, PLaza 3-7253. Editors, 
George Simon and Barry Ulanov; Gene 
Roderick, Advertising Manager; Ned & 
John W. Bitner, Publishers. 



Music Business 

MONTHLY: 1697 Broadway, New 
York, N. Y. Phone Circle 5-4920; George 
Goodwin, Publisher; John O'Connor, Ed- 
itor-in-Chief; Associate Editors: Malcolm 
McGlasson, Howard Weissman, Stanley 
Goldstein, Miriam De Kilka, and Esta 
Silsbee. 

• 

Musical Courier 

TWICE MONTHLY. 119 West 57th 
Street, New York 19, N. Y. Phone, Circle 
7-4500. Publisher, Music Periodicals 
Corp.; General Manager, Grace Nylen; 
Editor, Russell Kerr; Radio Editor, Wil- 
liam A. Taylor. 

• 

Musical Bigest 

BI-MONTHLY. 119 West 57th St., New 
York, N. Y. Phone Circle 7-1124. Alfred 
Human, Editor; Edward Smith, Assoc. 
Editor; Roland Gelatt, Harold Schoen- 
berg, contributing editors: Jean Carlu, 
Art Director. 



Music Trade Review 

MONTHLY. 1270 Sixth Ave., New 
York 20, N. Y. Phone, Circle 7-5842. 
Editor, Carleton Chace; Circulation Man- 
ager, B. Borin. 



The Parts Jobber 

MONTHLY. 1270 Sixth Ave., New 
York 20, N. Y. Phone, Circle 7-5842. 
Editor and Business Manager, Mai Parks. 



Musical Advance 

MONTHLY. 100 West 57th St., New 
York 19, N. Y. Phone, Circle 7-3206. Pub- 
lisher-Editor, Spencer B. Driggs; Adver- 
tising Manager, V. E. Matlack; Radio 

Editor, Charles E. Bayha; Music critic, 
William Bradell. 



Musical America 

SEVENTEEN TIMES YEARLY: 113 

West 57th Street, New York 19, N. Y. 
Phone, Circle 7-0522. John F. Majeski, 
President; John F. Majeski, Jr., Vice- 
President; Ronald F. Eyer, Editor; Fran- 
cis Q. Eaton, Assoc. Editor; M. B. Swaab, 
Advertising Manager; Edward L. Davis, 
Production Manager; Joseph Morton, Cir- 
culation Manager. 



Printers 9 ink 

WEEKLY. 205 E. 42nd St., New York 
17, N. Y. Phone, MUrray Hill 3-6500. 
Publisher, Printers' Ink Publishing Co.; 
President and Publisher, C. B. Larrabee; 
Advertising Director, Henry W. Marks; 
Editor, Eldridge Peterson; Managing Ed- 
itor, Frank LaClave; News Editor, 
Thomas M. Jones; Radio, W. Richard 
Brunner— Victor Dallaire. BRANCH OF- 
FICES: 6 North Michigan Ave., Chicago 
2, 111. Harold E. Green, Associate Editor; 
Statler Building, Boston 16, Mass., E. P. 
Meade, Manager; 629 W. 35th St., Los 
Angeles 7, Calif., Louis F. Thomann, 
Western Editor; 1722 Rhodes-Haverty 
Building, Atlanta 3, Ga., H. F. Cogill, 
Manager; 1175 Woodury Road, Pasa- 
dena 6, Calif., J. W. Conrow, Manager. 



247 



We Are Justifiably Proud of our 
"Associate Editors "... 



A MONG the many notable Advertising Executives who have written articles for past 

issues of the ADVERTISER and MARKETS of AMERICA are the famed Chairmen 

and a host of members of the Association of National Advertisers and American 

Association of Advertising Agencies respectively. We like to call them our "Associate 

Editors," for they have immeasurably enriched our editorial fare. 

Like their many confreres, they have written pertinent articles of interest and lasting 
value to the men and women who read The ADVERTISER — the nation's advertising 
and merchandising executives and their advertising agency personnel. 

Both of our widely read publications are the products of the men who create and 
place advertising . . . control the billion and more dollars spent in all media and notably 
radio. 

In each instance we select an authority to write on his subject . . . not a long- 
haired theorist. Thus our readers are fully informed and appreciative of the contents 
of our publications. Thus, too, they prove to be every broadcaster's best advertising 
prospects. Many of them are now clients — yet there are many more to reach! Reach 
them quickly and keep them sold on your station or network, via the advertising pages 
of The ADVERTISER (monthly) and MARKETS OF AMERICA, (Annual). 



The ADVERTISER 

Space rate in The ADVERTISER and in MARKETS of AMERICA, 
NEW YORK CITY: 11 West 42nd St. (18), LOngacre 5-2125 

CINCINNATI: 3557 Bogart Ave. (29), AVon. 6825 
WASHINGTON, D. C • KANSAS CITY • MEXICO CITY 



248 



PUBLICATIONS 



Proceedings of the I.iR.E. 
And Waves and Electronics 

MONTHLY. 330 West 42nd St., New 
York 18, N. Y. Phone MEdallion 3-5661. 
Publisher, Institute of Radio Engineers; 
President, Frederick B. Llewellyn; Vice- 
President, Edmund M. Deloraine; Trea- 
surer, William G. White; Editor, Alfred 
N. Goldsmith; Secretary, Haraden Pratt; 
Executive Secretary, George W. Bailey; 
Advertising Manager, William C. Copp. 



Q $ T 

and The Radio Amateurs Handbook 
MONTHLY. West Hartford, Conn. 
Publisher, American Radio Relay League; 
General Manager and Editor, Kenneth B. 
Warner; Advertising Manager, F. Chey- 
ney Beekley; Circulation Manager, David 
H. Houghton; Technical Editor, George 

Grammer. 

• 

Radio-Craft 

MONTHLY. 25 West Broadway, New 
York, N. Y. Phone, REctor 2-9690. Hugo 
Gernsback, Editor-in-chief; Fred Shuna- 
man, Managing Editor; M. H. Gerns- 
back, Consulting Editor; R. F. Scott, 
W2PWG, Technical Editor; I. Queen, 
W20UX, Editorial Associate; Elmer 
Fuller, Shortwave Editor; John J. Lam- 
son, Advertising Director. BRANCH OF- 
FICES: 308 W. Washington St., Chicago 
6, 111.; 405 Erie Bldg., Cleveland, Ohio, 
Burdette Phillips, Manager; 307-8 Boule- 
vard Bldg., Detroit Mich., C. Frank Hol- 
stein, Manager; 606 South Hill St., Los 
Angeles 14, Calif., Ralph K. Harker, 
Manager; 582 Market St., San Francisco 
4, Calif., Ralph H. Harker, Manager. 



Radio Life 

WEEKLY. 1541 Rodney Drive, Los 
Angeles 27, Calif. Phone, Normandy 
2-7080. Pulisher, Carm M. Bigsby; Edi- 
tor, Evelyn A. Bigsby; Assistant Editor, 
Shirley Gordon; Business Manager, Rob- 
ert G. Johnson; Advertising Manager, 
Gene Jones. Editorial Office, 1558 North 
Vine St., Hollywood 28, Calif. Phone, 
HE 2025. 



Radio Daily 

DAILY. 1501 Broadway, New 
York 18, N. Y. Phone, Wisconsin 
7-6336. Publisher, John W. Ali- 
coate; Treasurer and General Man- 
ager, Donald M. Mersereau; Editor, 
Frank Burke; Vice President and 
Business Manager, Marvin Kirsch; 
Vice-president, Chester B. Bahn; 
Secretary, Charles A. Alicoate. 
Managing Editor, M. H. Shapiro; 
Los Angeles Correspondent, Ralph 
Wilk; Washington Correspond- 
ents, Andrew H. Older, 6417 Dah- 
lonega Road, Phone Wisconsin 
3271; Manning Clagett, 2122 De- 
catur St., N.W., Phone Hobart 
7627; Chicago (1) Nat Green, 1417 
Ashland Bldg., 155 N. Clark St. 
Phone, State 2332. Oakland 4545. 
BRANCH OFFICE: 6425 Holly- 
wood Blvd., Hollywood 28, Calif., 
Phone, Granite 6607, Ralph Wilk, 
Manager. 

• 

Proceedings of the Radio 
Club of America 

SIX ISSUES PER YEAR (Approxi- 
mately). 11 West 42nd St., New York, 
N. Y. Phone, LOngacre 5-6622. Presi- 
dent, A. Hazeltine; Vice-President, O. J. 
Morelock; Treasurer, J. J. Stanley. 
• 

Radio Mirror Magazine 

MONTHLY. 205 East 42nd St., New 
York 17, N. Y. Phone, LExington 2-9050. 
Publisher, Macfadden Publications, Inc.; 
Editorial Director, Fred R. Sammis; 
Editor, Doris McFerran; Art Editor, 
Jack Zasorin; Associate Editor, Eve- 
lyn Fiore. BRANCH OFFICES: 221 
North La Salle St., Chicago, 111., Man- 
ager, Edward F. Lethen, Jr.; 420 Market 
St., San Francisco, Calif.; Manager, Lee 
Andrews, 8949 Sunset Blvd., Hollywood, 
Calif.; Hollywood Correspondent, Iris 
Noble, 15041, Del Gado Drive, Sherman 
Oaks, Calif. Phone, Irving 1518-M. 
• 

Radiomonde 

WEEKLY. 1434 St. Catherine Street 
West, Montreal, Canada, phone number 
PLateau 4186; publisher: Radio Publica- 
tions Limited; Editor: Marcel Provost. 



249 



1 



1883 1947 

METRONOME 



SERVING AND SURVEYING THE ENTIRE 
WORLD OF MUSIC • ITS VIEWPOINT 
AS MODERN AS TOMORROW! 



WELCOMES THE YOUNGEST MEMBER 
OF THE METRONOME FAMILY. 

ITS THE 

MUSIC DEALER 

THE BUSINESS MAGAZINE FOR MUSIC 
MERCHANTS . . . BLANKETING THE 
MOST IMPORTANT MUSIC AND RECORD 
RETAILERS THROUGHOUT THE UNITED 
STATES, CANADA AND FOREIGN 
COUNTRIES 

START YOUR CASH REGISTER 
RINGING WITH THE FIRST ISSUE 



OUT THIS FEBRUARY/ 

26 WEST 58th STREET NEW YORK 19, N. Y. 



iiiiiiiiiiiiiiiiini mi mi "in i i mum i mum iiiiiiiiiiii iniiiiiiiiiiiiiiiiii mil [iiiiiiii lllllllllllllllllllllllllllllllllllllllfc 

250 



PU B LIGATIONS 



Radio News 

MONTHLY. 185 No. Wabash Ave., 
Chicago, 111. Phone, Andover 5200. Pub- 
lished by Ziff-Davis Publishing Co. Pub- 
lisher, William B. Ziff; General Manager, 
B. G. Davis; Editor, Oliver Read. 
BRANCH OFFICES: Empire State Bldg., 
New York 1, N. Y., Phone, Wisconsin 
7-0400, Executive Assistant, Charles R. 
Tighe; 8th & Hill St. Bldg., Los Angeles, 
Calif., Phone, Tucker 9213, Wm. L, Pin- 
ney, Western Advt. Manager; 1319 F St., 
N.W., Washington, D. C, Phone, Execu- 
tive 2502, Fred Hamlin, Washington Ed- 
itor. 



Vice-President, J. Myles Leckie; Secre- 
tary-Treasurer, E. R. Comte. BRANCH 
OFFICE: 515 Broadview Ave., Toronto, 
Phone, Gerrard 1144. 



Radio Trade-Builder 

MONTHLY. 347 Adelaide St., West, 
Toronto, Ont., Canada. Phone, Adelaide 
6261. Publisher Hugh C. MacLean Pub- 
lications Ltd.; Editor, T. C. Van Al- 
styne; Managing Editor, Fred A. Given; 
Assoc. Editor, Chester I. Soucy; Adver- 
tising Rep., John C. Patton. 



Radio & Appliance Journal 

MONTHLY. 1270 Sixth Ave., New 
York 20, N. Y. Phone, Circle 7-5842. 
Kolpar Publications, Inc. Alex H. Kolbe, 
Publisher; Mai Parks, Vice-Pres. & Gen. 
Mgr.; Betty Borin, Circulation Manager; 
Irving N. Cooper, Jr., Eastern Advertis- 
ing Manager. BRANCH OFFICES: 30 N. 
La Salle St., Chicagx), 111. Gordon Ewing, 
Manager; 412 West 6th St., Los Angeles, 
Calif., Phone, Vandyke 8815, Frederick 
Stern, Manager; 6 Rue de Pascal, Brus- 
sels, Belgium, Julian Block, Manager. 



Radio Showmanship 

MONTHLY. 1004 Marquette Ave., Min- 
neapolis 2, Minn. Phone, BRidgeport 0181. 
Don Paul Nathanson, Publisher; Marie 
Ford, Editor. 



Radio & Television Retailing 

MONTHLY, 480 Lexington Ave., 
New York, N. Y. Phone, PLaza 3-1340. 
Publisher and General Manager, M. 
Clements; Editor, Orestes H. Caldwell. 



Radio and Television Weekly 

WEEKLY, 99 Hudson St., New York, 
N. Y. Phone, WA 5-2576. Publisher, 
Edward H. Davis; Editor, Cy Kneller; 
General Advertising Manager, Sidney E. 
Davis. Correspondents in principal cities. 



Radiotime 

TWICE MONTHLY. Sun Life Bldg., 
Montreal, Quebec, Canada. Phone, 
PLateau 6494. President, W. E. Elliott; 



Radio World 

WEEKLY. 1434 St. Catherine Street 
West, Montreal, Canada, phone number 
PLateau 4186; Publisher: Radio Publica- 
tions Limited; Marcel Provost, Manag- 
ing Editor. 



Sales Management 

SEMI-MONTHLY, with two special is- 
sues, Survey of Buying Power. 386 
Fourth Ave., New York 17, N. Y. Phone, 
MOhawk 4-1760. Publisher and Editor, 
Raymond Bill; General Manager, Philip 
Salisbury; Managing Editor, A. R. Hahn; 
Advertising Service anager, R. E. Small- 
wood. BRANCH OFFICES: 333 N. 
Michigan Ave., Chicago 1, 111., C. E. Love- 
joy, Jr., Manager. 15 East De La Guerra, 
Santa Barbara, Cal., Warwick L. Car- 
penter, Manager. 



Service Magazine 

MONTHLY. 52 Vanderbilt Ave., New 
York 17, N. Y. Phone, MUrray Hill 
4-0170. Publisher, Bryan Davis Pub- 
lishing Co., Inc.; Editorial Director, 
Lewis Winner; Advisory Editor, A. A. 
Ghirardi; Business Manager, B. S. Davis; 
Vice-Pres.-Gen. Mgr., Paul S. Weil. 



Sponsor 

MONTHLY. 40 W. 52nd St., New York 
19, N. Y. Phone, PLaza 3-6216. President 
and Publisher, Norman R. Glenn; Editor, 
Joseph M. Koehler; Advertising Director, 
Charles E. Maxwell. 



251 



MUSICAL 
COURIER 



A World Authority 
On Music Since 1880 



SUBSCRIPTIONS 

1 year (20 issues) 

United States ... $3.00 

Canada .... .... 4.00 

Foreign 4.50 

25c a copy 



THE MUSICAL COURIER is more 
than a music magazine. It presents a 
graphic international picture of the de- 
velopment of music. 

THE MUSICAL COURIER reviews 
symphony, opera and concert perform- 
ances, recital and debut appearances. 
There are special departments for 
piano, voice and organ, reviews of new 
music as it is published, interviews with 
leading personalities, news of record- 
ings, ballet, motion pictures, radio and 
television. 

With music assuming an ever more im- 
portant place in American life, the 
MUSICAL COURIER offers profes- 
sional and student an invaluable and 
timely record of world events. 



119 W. 57th St., New York 19, N. Y. 

Circle 7-4500 
232 



PU BLICATIONS 



Standard Rate and 

Data Service 

MONTHLY. 333 No. Michigan Ave., 
Chicago 1, 111. Phone, Randolph 5616. 
Publisher and Chairman of the Board, 
Walter E. Botthof ; President, Richard A. 
Trenkmann; Exec. Vice-Pres. and Treas. 
C. Laury Botthof; Exec. Vice-Pres. in 
Charge New York Office, Albert William 
Moss; Secretary, Elsa Laury Botthof. 
BRANCH OFFICES: 420 Lexington 
Ave., New York 17, N. Y., Phone, LEx- 
ington 2-6611; 816 W. Fifth St.. Los 
Angeles 13, Calif., Don Harway, Pacific 
Coast Representative. 



Televiewer 

BI-MONTHLY. 11 West 42nd St., 
New York City. Phone, LOngacre 5-1683. 
Irwin A. Shane, Editor and Publisher. 



The Televiser 

BI-MONTHLY. 11 West 42nd Street, 
New York 18, N. Y., Phone, LOngacre 
5-1683. Publisher, Irwin A. Shane; Editor, 
Judy Dupuy; Business Manager, Morris 
Cooper; Advertising Manager, George 
Webster. 



Television Buily 

DAILY. 1501 Broadway, New 
York 18, N. Y. Phone, Wisconsin 
7-6336. Publisher, John W. Ali- 
coate; Treasurer and General Mgr., 
Donald M. Mersereau; Editor, 
Frank Burke; Vice-Pres. and Busi- 
ness Manager, Marvin Kirsch; 
Managing Editor, M. H. Shapiro; 
Vice-president, Chester B. Bahn; 
Secretary, Charles A. Alicoate. Los 
Angeles Correspondent, Ralph 
Wilk; Chicago Correspondent, Nat 
Green, 1417 Ashland Bldg. 155 N. 
Clark St. Phone, State 2332. 
BRANCH OFFICE: 6425 Holly- 
wood Blvd., Hollywood 28, Calif., 
Ralph Wilk, Manager. Published 
regularly as a supplement to 
RADIO DAILY. 



Television Magazine 

MONTHLY. 600 Madison Ave., New 
York, N. Y. Phone, PLaza 3-5748. Fred- 
erick Kugel Co. Editor-Publisher, Fred- 
erick A. Kugel; Managing Editor, Mary 
Gannon; Washington, Dorothy Holloway; 
T. R. Kennedy, Jr., Technical Editor; 
Sidney Lane, News Editor; Jack Kil- 
patrick, Patents; Lawrence Sweeney, 
Business Manager; Evelyn Hellem, Cir- 
culation Manager. 

• 

Tide 

WEEKLY. 232 Madison Ave., New 
York 16, N. Y. Phone, MUrray Hill 
3-7700. President and Publisher, Edwin 
F. Thayer; Editor, Reginald T. Clough; 
Vice-President, J. F. Weintz; Radio Edi- 
tor, Samuel Chase; Los Angeles Rep- 
resentative, R. J. Birch & Co. BRANCH 
OFFICES: 360 N. Michigan Ave., Chi- 
cago, 111., Franklin 1040, O. F. Knoebber, 
Crosby Vining, Elinor Zeigler, Senior 
Associate Editor; 607 South Hill St., Los 
Angeles, Calif., Vandike 7386, H. J. Birch 
& Co., J. V. Fisler, Assoc. Editor; 300 
Montgomery St., San Francisco, Calif., 
Douglas 4393, R. J. Birch & Co., R. J. 
Birch. 

TV 

103 Park Ave., New York 17, N. Y. 
Phone, MUrray Hill 4-1562. Martin Codel, 
President & Publisher; Edward Codel, 
Vice President & Advertising Director; 
George M. Hakim, Managing Editor; F. 
Reese Brown, Associate Editor; Patricia 
Murray, Associate Editor; Earl Abrams, 
Washington Editor; A. E. Long, Circula- 
tion Manager; Robert S. Lathrop, Art 
Director; Richard Irving, Advertising 
Production; F. Masters, Circulation 
Manager. BRANCH OFFICES: 1519 Con- 
necticut Ave., N.W. Washington 6, D. C. 
Phone, Michigan 2020. Martin Codell, 
President; 684 South Lafayette Park 
Place, Los Angeles 5, Calif. Phone Drexel 
4388, Robert Walker, Manager; 68 Post 
St. San Francisco 4, Calif. Phone Sutter 
5568, Roger Parrott, Manager. 

Variety 

WEEKLY. 154 West 46th St., New 
York 19, N. Y. Phone, BRyant 9-8153. 
Publisher- Sid Silverman; Editor, Abel 
Green; Business Manager, Harold Erichs; 
Radio Editor, Geo. Rosen; Advertising 
Manager, Louis Rydell; Production Man- 
ager, Murray Rann. BRANCH OF- 
FICES: 360 N. Michigan Ave., Chicago, 
111., Bill Hunt; 1708-10 No. Vine St., Hol- 
lywood, Calif., Arthur Ungar. 



253 




Reach the DOERS 
of the Industry 

WITH THE HELP OF 



It AIM O 
IIItArT 



The men who make the radio industry tick are 
the technicians, servicemen and engineers — all 
readers of RADIO-CRAFT. It is a publication 
expressly designed for the busy thinkers of the 
radio fraternity. Its articles are stripped of 
glamour and non-essentials, providing stream- 
lined, down-to-earth usable facts. 

RADIO-CRAFT supplies worthwhile news of 
radio, radar, television, industrial electronics, 
atomics and allied subjects — news that is fresh 
and absolutely authentic. Business events and 
personalities are omitted to provide space for 
technical developments. 

For 17 years the editors of RADIO-CRAFT 
have been serving this rich menu of meaty 
articles, month after month, to its readers. The 
goodwill created carries over to the advertising 
pages. Needless to say such reader interest is 
of inestimable value to you as an advertiser. 
Take advantage of both quality and quantity 
(76,686)* circulation. Send for complete facts 
and rates. 

RADIO-CRAFT 

25 WEST BROADWAY, NEW YORK 7, N. Y. 



Publisher's state- 
ment — Average 
monthly net paid. 
Period ending 
June 30, 1946. 




254 



CANADA 

is your best friend and 
nearest customer. 



"CANADIAN 
BROADCASTER" 

is the only Business Paper 
devoted exclusively to Can- 
adian Broadcasters and 
their Sponsors 



Twice a Month 
$2.00 a year — $5.00 for 3 years 



Sample Copy on Request 



Canadian Broadcaster 

371 Bay Street 

Toronto 1 

Canada 



255 




Copywriters are such unhappy people 



They get that way from writing copy! 

Take this ad, for instance. The copy is 
supposed to tell what ABC has been up to in 
the past year. How it's been a good year. 

But there's a catch to it. No horn-blowing, 
please, say the brass hats. No back-patting. 
Sure, you can mention that Sterling Drug, 
Derby Foods, Eversharp-Schick and other 
top advertisers joined the fold — but don't 
brag about it. Of course say something about 
ABC bagging Bing Crosby . . . and coming 
up with Henry Morgan, the comedy sensa- 
tion of the year . . . and getting the all-time- 
high Hooper for any commercial broadcast 
(67.2) with the Louis-Conn broadcast. And 
even a word about the 9.0 Hooper for the 
Fat Man, an amazing Hooperating for a 



sustainer. Sure, get 'em all in the ad, but be 
humble about it. 

Somewhere in there, too, say the big boys, 
mention that American Television Society 
Award. And the memorable " readings" of 
John Hersey's "Hiroshima." That's about 
all, except that the number of American 
Broadcasting Company stations has been 
upped from 194 to 238 . . . that ABC is now 
first in network food advertising . . . that 
night-time Hoopers all week long average 
13% higher than a year ago. 

Oh, if only the copywriter could shout from 
the housetops ii Boy, what a year! We've made 
some swell progress and we've got even 
sweller plans!" But he can't. You just don't 
do that sort of thing if you're a copywriter. 



A Y\ I American Broadcasting Company 

A. A* IlJ ^^^A A NETWORK OF 238 RADIO STATIONS SERVING AMERICA 



256 



INIiTWOIKKS 



* 



n HTion r l 



: 



R EG I0n R L 



J 




The Eastern Iowa Market Story is Quickly Told 





CEDAR RAPIDS 

WATERLOO 

5000 Watts Day and Night 

CBS Basic Network 



Reaches Rich Agricultural — 
Industrial Eastern Iowa — 

COMPLETELY! 

and WMTlantl lead the nation in per capita wealth 
(1946 estimated buying income per family is $4824.00 — 
Sales Management Index.) 

1 is "in the heart of the greatest farming country on 
earth." (1946 Bumper Crops mean record farm incomes.) 

0W 4anks 16th in U. S. MANUFACTURING, yet, almost 
50%) of WMTland's income comes from diversified 
industries. 

M teaches 1,131,782 people within its 2.5 MV contour. 

reaches approximately 3,500,000 people within its 
0.5 MV contour. 

nas greater population coverage within its 2.5 MV 
line than any other station in Iowa. 

■' r, ftEWS Network covers WMTIand ... 40 WMT 
correspondents throughout the state, plus UP, AP and INS 
relay up-to-the-minute news. 

Farm Bureau serves WMTIand with farm programs 
that have real farm appeal. 

is Eastern Iowa's only CBS station, bringing to 
WMTIand exclusively those great CBS day and nightime 
programs. 



Member MID-STATES Group 



at 600 KC's IOWA'S BEST FREQUENCY 



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Contact your KATZ representat!v# for av*ilabiliti»i 



***W- 



253 



T) ADIO, which celebrated is 
^25th birthday in 1945, grew 




up in a hurry during the years 
between Pearl Harbor and V-J 
Day, and having reached ma- 
turity, last year turned the spot- 
light of constructive criticism on 
itself. 

Through such programs as the 
ABC broadcast of "America's 
Town Meeting," in which the 
question "Is Radio Serving The 
Public Interest?" was discussed, 
and other network programs in which the 
broadcasting industry was analyzed by 
industry members as well as by outside 
critics, radio programming in 1947 is 
expected to advance considerably. 



In all phases of broadcasting, including 
FM and television, the American Broad- 
casting Company expects to expand op- 
erations in 1947. In Los Angeles, ABC 
has been granted channel seven for tele- 
vision operations and the site of its trans- 
mitter is Mount Wilson, the best location 
in the area. As additional construction 
permits are received this network will 
place facilities in operation as soon as pos- 
sible under the uncertainties of equip- 
ment production. 

The year just concluded saw radio 
broadcasting successfully gear itself to 
the post-war readjustment of industry in 
the United States. Despite equipment 
shortages and strikes, which in some in- 
stances forced sponsors temporarily to 
put aside their plans to use radio, ABC's 
gross time sales for 1946 amounted to 
$40,617,130, an increase of $571,164 as com- 
pared with gross billings of $40,045,966 re- 
ported for the previous year. 



Heralding the optimistic outlook held at 
ABC for 1947 was the announcement made 
late last year that two full hour sym- 
phonic programs were sold within a week 
of each other. Beginning January 19, 
"Musical Digest" magazine- 
assumed sponsorship of the 
Detroit Symphony under a 
52 - week contract, and on 
January 21, the John Han- 
cock Mutual Life Insurance 
Company made its debut in 
radio with the sponsorship 
of the Boston Symphony. 



Mark Woods 
President 




With the issuance of Rate Card 
Number 2, ABC provided that des- 
pite anticipated rising costs else- 
where in advertising, a sponsor 
will be able to maintain his adver- 
tising budget with the assurance 
that costs for time periods on the 
network will remain constant. 

In addition to our sponsors, 
much of the credit for the suc- 
cessful year just closed by ABC 
must go to its 235 affiliated sta- 
tions and to the many specialists 

employed by the network to broadcast 

special programs. 

• 

Meantime, during 1946 great stress has 
been laid on programming and as a re- 
sult ABC closed the year with a well- 
balanced program lineup running the 
gamut from specially built adventure pro- 
grams for children through its highly 
praised programs designed to combat 
juvenile delinquency to such skilled works 
as the broadcasts of the Metropolitan Op- 
era, and notable forums such as Amer- 
ica's Town Meeting. In addition, during 
the closing months of 1946, Henry Morgan 
— termed, by many listener polls, "radio's 
most promising star" — began his network 
program and in three weeks gained Ever- 
sharp, Inc., as a sponsor. The new Bing 
Crosby show likewise made radio history. 

Attesting to ABC's skillful program- 
ming is the incomparably high number 
of network-built programs which have 
been purchased during 1946 by sponsors 
for airing on the network. 



Growth of ABC as a network can best 
be measured by the 235 affiliated stations 
at the close of 1946 as compared with 195 
reported in the 1945 review for Radio 
Annual. To the sharp increase in the 
number of stations must be added the 
many facilities improvements including 
power increases granted by the Federal 
Communications Commission 
to ABC affiliated stations 
during the past year. 

That advertisers are tak- 
ing advantage of these facili- 
ties gains and improvements 
on ABC can be seen from 
the expanded lineup of spon- 
sors on the network. 



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AS OF JAN. 15, 1947 




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AMERICAN 

Broadcasting Company, Inc. 



R. C. A. Bldg., 30 Rockefeller Plaza 

New York 20, N. Y. 
(Telephone Number Circle 7-5700) 
BOARD OF DIRECTORS 
Edward J. Noble, Chairman Franklin S. Wood 

Mark Woods Earl E. Anderson 

C. Nicholas Priaulx Justin W. Dart 

Robert H. Hinckley Robert E. Kintner 

Officers 



Edward J. Noble. Chairman of the Board 

Mark Woods President 

Robert E. Kintner Executive Vice President 

Earl E. Anderson Vice President 

E. R. Borroff Vice President 

Robert H. Hinckley Vice President 

John H. Norton, Jr Vice President 

C. Nicholas Priaulx V.P. and Treasurer 



Charles E. Rynd 

Vice President and Assistant Secretary 

Adrian Samish Vice President 

Don Searle Vice President 

Fred Thrower, Jr Vice President 

Joseph A. McDonald 

Vice President, General Attorney & Secretary 

Anthony M. Hennig Assistant Treasurer 

Alexander D. Nico! Controller 



DEPARTMENTS AND DIVISIONS 

Advertising and Promotion 

Ivor Kenway 

Director of Advertising and Promotion 
Theodore J. Oberfelder. . Assistant Director 



Continuity Acceptance 

Grace Johnsen Manager 

General Engineering 

Frank Marx. .. .Director of General Engineering 
George 0. Milne 

Director of Technical Engineering Operations 

Legal 

Joseph A. McDonald 

V.P. and Secty.-General Attorney 

Geraldine B. Zorbaugh Attorney 

Richard A. Moore Attorney 

News Department 

Thomas Velotta 

Director of News and Special Events 

John Madigan National News Editor 

Paul Scheffels. . .Manager of N. Y. News Room 
Harry Wismer. ..... .Director of Sports Division 

Office Management and 
Personnel Department 

D. B. Van Houten. .Office and Personnel Manager 
Frederick Lynch, Jr .....Employment Mgr. 



Program Department 

Adrian Samish 

Vice President, in Chg. Programs & Tele. 

Charles C. Barry Director of Programs 

Henry Cox Eastern Production Mgr. 

Paul Whiteman Director of Music 

Frank Vagnoni Manager of Music Division 

John C. Turner Script Manager 

Paul Mowrey Director of Television 

James Bixler 

Supervisor of Announcers & Night Operations 

Florence Morris Mgr. of Central Booking 

William Wylie Program, Production Mgr. 

Bertha Kurtzman. .Supervisor Studio Assignments 
Maurice Brachhausen. .Manager of Sound Effects 

Helen Guy Business Manager 

Richard Bannier 

Dir. of Library and Supervisor of Music Rights 

Norah Donovan Manager of Literary Rights 

Helen Hedeman. Supervisor of Casting 

Richard Ritter. Supervisor of Auditions 

Public Service Department 

Robert Saudek Director of Public Affairs 

George Olenslager 

Supervisor of Audience Information 



262 



Publicity Department 

Earl Mullin Publicity Manager 

Arthur B. Donegan Assistant Publicity Mgr. 

John Pacey Trade News Editor 

Recording 

Lawrence Ruddell Manager 

Research 

Edward F. Evans... Director of Research 

Ben Gedalecia Associate Research Director 

H. Addison Campbell 

Director of Market Research 

General Sales 

Fred Thrower, Jr.. . .Vice President, in Chg. Sales 

Humbold Grieg Asst. to Vice-President 

G. T. C. Fry Eastern Sales Mgr. 

Ridgway Hughes. .... Director of Presentations 

John Donohue. Asst. to Vice President 

in Charge of Sales (Detroit) 

Sales Service 

Thomas P. Robinson Manager 



National Spot and Local 
Department 

M. B. Grabhorn 

Manager of Owned b Operated Stations 

Ralph Dennis. ..... National Spot Sales 

John Brooke Eastern Spot Sales 

Clarence L. Doty WJZ Sales 

John J. Hade WJZ Program 

Ludwig W. Simmel 

Co-op Program Business 
Harold B. Day 

Co-op Program Sales b Promotion 
Concetta Porreca .Sales Service 



Sales 



and WJZ 
Manager 
Manager 
Manager 
Manager 

Manager 

Manager 
Manager 



Stations Department 

John H. Norton Vice President 

Ernest L. Jahncke Manager Station Relations 

Raymond Diaz Traffic Manager 

Treasurers 

C. Nicholas Priaulx Vice Pres. and Treas. 

Anthony M. Hennig Assistant Treasurer 

Alexander D. Nicol Controller 

Henry T. Hede. Purchasing Agent 



CENTRAL DIVISION— CHICAGO 



E. R. Borroff .Vice President in Charge 

G. I. Berry Sales Manager 

Kenneth Christiansen .Traffic Supervisor 

Fred J. Dickinson Office Manager 

L. E. Douglass .Program Business Manager 

Walter L. Emerson Legal Counsel 

E. C. Horstman. Engineering Manager 

Robert Jones Station Relations 

C. T. Hagman General Manager 

Robert White Public Service Supervisor 



Anthony Koelker .... Mgr. Program Sales Dept. 

Eli Henry .Publicity Manager 

F. E. Kasser Supervisor of Announcers 

Olive D. McCann Supervisor of Research 

Roy McLaughlin 
Mgr. Sta. WENR, Nat. Spot b Local Sales Mgr. 

Cornelius O'Dea News Supervisor 

Harold Stokes Program Manager 

Karl R. Sutphin. ... .Sales Promotion Supervisor 
Donald Kilion Production Manager 



WESTERN DIVISION— HOLLYWOOD 



Don Searle Vice President in Charge 

Clifford Anderson. .. .Program Business Manager 
Dorothy L. Brown. .Continuity Acceptance Mgr. 

R. G. Denechaud ..Engineering Supervisor 

John I. Edwards. .Program Operations Manager 

Paul Gates Evening Program Manager 

Russell Hudson 

Recording b Sales Service Manager 

Dresser M Dahlstead Chief Announcer 

Wm. J. Davidson. Program Operations Mgr. KECA 
Foster May Manager of News 



Norman Ostby. . . . .Asst. to Vice. Pres. in Charge 
Thomas Palmer. .... .Mgr. Technical Operations 

Clyde Scott General Manager KECA 

Melvin P. Wamboldt 

Mgr. Production-Program Operations 
J. Donald Wilson. . . Dir. Program and Production 

Walter W Lonner Traffic Manager 

Frank Samuels. ... .Pacific Coast Sales Manager 

Amos Baron Spot Sales Manager 

John J. O'Mara. .... .Sales Promotion Manager 

Francis Conrad Station Relations Manager 



WESTERN DIVISION— SAN FRANCISCO 



Gayle Grubb General Manager KGO 

A. E. Evans.. Engineering Manager 

Eleanor Higby Traffic Manager 

Robert Laws. . .Promotion and Publicity Manager 



Kirkham Torney Sales Manager 

Bloyce Wright. Program Manager 

Francis La Tourette News Manager 

Lorraine Jenevein .Continuity Editor 



AMERICAN BROADCASTING CO., INC. 

WJZ, New York Owned, operated and represented by ABC 

WXYZ, Detroit Owned and operated by ABC 

WENR, Chicago Owned, operated and represented by ABC 

KECA, Los Angeles Owned and operated by ABC 

WMAL, Washington Owned by Evening Star Publishing Co. 

Represented by ABC 
KGO. San Francisco Owned, operated and represented by ABC 



263 



1947 




i The ST. LOUIS POST-DISPATCH Frequency Modulation Station 




Z*%^^Ay» 




KSD i$ the NBC basic station 
for St. Louis; it is 225 miles to 
the nearest other NBC basic 
outlet. KSD is the only broad- 
casting station in St. Louis with 
the full service of the Associated Press — the AP 
news wires plus the PA radio wire. KSD is recognized 
throughout its listening area for its high standard of 
programming and advertising acceptance. To sell 
the great St. Louis Market, use "The Combination 
that Clicks"— KSD-NBC-AP. 



KSD 

ST. LOUIS • 5S0 KG 

Owned end Operated by the 

ST. LOUIS POST-DISPATCH 

Notional Advertising Kepretentattvet 

FREE & PETERS, INC. 



'TX) an industry dynamic as 
broadcasting must necessarily 
be, every new year is filled with 
promise and challenge. If 1947's 
promise and challenge is realized, 
it will be largely because radio 
has spent a good deal of 1946 
taking the measure of its peace- 
time tasks. The range of these 
tasks have been wide and will 
continue so, but their focus, un- 
mistakably, is the nation's and 
the world's need for preserving 
our hard-won peace and for extending its 
benefits. 

It is not by mere chance that the Colum- 
bia network's reemphasis on programs, 
with a marked increase in public affairs 
broadcasts, and William S. Paley's recent 
pronouncement on radio's need for earn- 
est self-examination are inter-related 
aspects of radio's reconversion. The past 
year also saw the realization of Columbia's 
color television development in public 
demonstrations and an extensive hearing 
before the FCC. 

• 

In the field of news coverage, reconver- 
sion was not merely a matter of shifting 
the emphasis to domestic affairs. New pro- 
gram formats needed to be devised and 
realignments of overseas reporting staffs, 
newsgathering and transmitting facilities 
effected. These things were done with 
the conviction that spreading news and 
knowledge of peace would be as impor- 
tant and exacting as any of radio's war- 
time responsibilities. A preview of a net- 
work newsroom's place in the post-war 
scheme of things, incidentally, was spot- 
lighted when CBS reluctantly decided to 
withdraw its staff correspondent from 
Moscow. The decision was made after the 
Soviet Ministry of Foreign Affairs in- 
formed CBS that shortwave facilities for 
transmission to the United States would 
no longer be available to foreign broad- 
casters. 

Many of the findings were clearly sum- 
marized in the facts compiled by the Uni- 
versity of Denver's National 
Opinion Research Center. 
These showed, among other 
things, that 84 per cent of 
the public believes radio is 
doing a good or excellent 
job as compared with sub- 
stantially smaller percent, 
ages holding the same opin- 




Frank Stanton 
President 




ion concerning the press, schools, 
church and government. 
• 
Mr. Paley's address before the 
24th annual convention of the 
National Association of Broad- 
casters clearly defined objectives 
for the future. One of Mr. Paley's 
conclusions, the need for keep- 
ing the listening public adequate- 
ly informed of radio's operations 
and inherent problems was 
turned immediately into action. 
Beginning December 1, 1946, and continu- 
ing for an indefinite number of weeks, 
CBS is undertaking to help radio listeners 
reason more intelligently about broad- 
casting by a series of programs entitled 
"Time for Reason — About Radio." 
• 
The most striking result of Columbia's 
endeavors in the field of television, at the 
end of 1946, has been to enable the Ameri- 
can people to make an intelligent decision 
based on factual data and practical con- 
siderations concerning the kind of tele- 
vision they want — color or black-and- 
white. To achieve this vantage point for 
the public, Columbia expended more than 
$2,000,000 in two years, maintained a lab- 
oratory staff numbering more than 100, 
and held over 200 demonstrations for rep- 
resentatives of government, industry, 
press and public. 

Exhaustive field tests were made to 
demonstrate the immediate serviceability 
of color television in large urban areas. 
A dual-band combination receiver was 
developed to permit reception of black- 
and-white as well as color television 
programs. A fully electronic receiver 
tube was demonstrated for use in pro- 
jection or direct viewing under sequen- 
tial standards. The actuality of color 
was further underlined by licensing of 
three major manufacturers to produce 
transmitter equipment and home receivers 
for color television. In December the FCC 
conducted a public hearing to decide on 
commercial operation of color television 
stations to operate in com- 
petition with present black- 
and white stations. 

The Commission's decision 
will probably be handed 
down early in 1947. And un- 
til that decision is known, all 
predictions for near future 
of tele should be withheld. 



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NETWORK FACILITIES 
AS OF JAN. 1, 1947 



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NETWORK FACILITIES 
AS OF JAN. I, 1947 



COLUMBIA 

Broadcasting System, Inc. 



Executives and Staff 

485 Madison Avenue, New York 22, N. Y. 

Telephone: WIckersham 2-2000 



BOARD OF DIRECTORS 



John J. Burns 
Prescott S. Bush 
Ralph F. Cofin 



Samuel Paley 
William S. Paley 
Joseph H Ream 



Leon Levy 
J. A. W. Iglehart 
Isaac D. Levy 
Frank K. White 



Dorsey Richardson 
Frank Stanton 
Herbert Bayard Swope 



Officers 



William S. Paley Chairman of the Board 

Frank Stanton President 

Joseph H. Ream. . . . .Vice President and Secretary 
Frank K. White. . . .Vice President and Treasurer 

Adrian Murphy Vice President 

H. V. Akerberg 

Vice President in Charge of Station Relations 
H. Leslie Atlass 

Vice President in Charge of Central Division 
Douglas Coulter 

V-P and Din of Com. Program Development 
William C. Gittinger. . . . . V.P. in Charge of Sales 
L. W. Lowman . . . .V.P. in Charge of Television 
Howard S. Meighan 

V.P. in Charge of Station Administration 

DEPARTMENTS 

Accounting Department 

S. R. Dean .Assistant Treas. and Comptroller 

William J. Flynn. ...... .Assistant Comptroller 

L. C. Merrick Assistant Comptroller 

Sophie Hinze .Cashier 

Construction and Building 
Operations Department 

C. R. Jacobs Acting Director of Construction 

Joseph I. Werden 

Manager of Building Service Operations 

James R. Stevens ... Mgr. of Theater Operations 

Pier Cherici .... .Mgr. Construction Operations 

Copyright Department 

Donald Ball, 

Director of Copyright & Asso. Dir. of Editing 

W Clark Harrington 

Supervisor, Music Clearance Division 



Edward R. Murrow 

Vice President and Director of Public Affairs 
Davidson Taylor. . .V.P. and Director of Programs 
D. W. Thornburgh 

Vice President in Charge of Western Division 

S. R. Dean. Assistant Treasurer 

James M. Seward. Assistant Secretary 

Arthur Padgett. General Auditor 

Guy della-Cioppa, 

Assistant to the Chairman of the Board 

Nathan L. Halpern Executive Assistant 

Edward Saxe Asst. to the Treasurer 

Paul W. Kesten Consultant 

AND DIVISIONS 

General Engineering 
Department 

William B. Lodge. Director of Gen. Engineering 

A. B. Chamberlain.. Chief Engineer 

J. W. Wright. Chief Radio Engineer 

H. A. Chinn Chief Audio Engineer 

Engineering Research and 
Development Department 

Peter C. Goldmark Director 

Paul H. Reedy .Chief Engineer 

John H. Martin .Executive Assistant 

Legal Department 

Julius Brauner. General Attorney 

Kenneth L. Yourd. Senior Attorney 

Network Sales Department 

William C. Gittinger. .. .V.P. in Charge of Sales 

John J. Karol Sales Manager 

William J. Fagan. ..... .Administrative Manager 

Allyn Jay Marsh. ..... .Assistant Sales Manager 

Charles H. Smith. .... .Market Research Counsel 

Charles E. Midgley, Jr Sales Service Manager 

Chicago Office Network Sales, 410 North Michigan 



268 



W. Donald Roberts Western Manager 

Detroit Office Network Sales, Fisher Building 
Joseph Spadea Manager 

Program Department 

Davidson Taylor 

Vice President and Director of Programs 
William Fineshriber. . .Asst. Director of Programs 
R. S. Langham. Coordinator of Broadcasts 

General 

James H. Fassett 

Supervisor of Serious Music Programs 

Larry Puck Supervisor of Popular Music 

Programs and Talent Scout 

Marjorie Morrow Casting Director 

Lucile Singleton. .. .Director of Vocal Auditions 
and Manager of Script and Record Library 
Frances Farmer Wilder 

Consultant on Daytime Programs 
Red Barber... Director of Sports Broadcast 

Program Writing Division 

Robert J. Landry. . . .Director of Program Writing 

Program Operations 
Department 

James M. Seward Director of Operations 

I. S. Becker. . . . .Assistant Director of Operations 
R. R. Ray. . Assistant to Director of Operations 
Leonard Zimmerman, 

Asst. to Director of Operations 

Music Library Division 

Julius Mattfield. .... .Director of Music Library 

Network Operations Division 

Horace Guillotte Mgr. of Network Operations 

Program Typing Division 

Harriet Hess. .. .Supervisor of Program Typing 

Sound Effects Division 

Walter R. Pierson 

Manager of Sound Effects Division 
Davidson Vorhes Assistant Manager 

Technical Operations 
Division 

Henry Grossman 

Director of Technical Operations 
R. G. Thompson 

Manager of Technical Operations, Eastern Div. 

Traffic Division 

Hugh A. Cowham 

Commercial Engineer in Charge of Traffic 
A. H. Petersen Traffic Manager 

Public Affairs Department 

Edward R. Murrow. . V.P.-Director Public Affairs 

Gerald F. Maulsky Asst. to Director 

Wells Church Director of News Broadcasts 

Henry Wefing ..Asst. Dir. of News Broadcasts 

Education Division 

Lyman Bryson Counselor of Public Affairs 

Rrbert Hudson Director of Education 

Leon Levine Assistant Director of Education 

Helen Sioussat Director of Talks 

Elinor Inman. .. Director of Religious Broadcasts 
John Pfeiffer Science Director 



Press Information 

George Crandall .... Director 

Arthur Perles .Assistant Director 

Michael Boscia Manager of Operations 

Charles F. Pekor, Jr. . .Assistant to the Director 
Walter Seigal .Manager of Photographic Division 

Anne Harding Manager of Service Division 

Michael Foster Trade News Editor 

Dorothy Leffler .... Manager Magazine Division 

Purchasing Department 

John E. Forsander Purchasing Agent 

Radio Sales 

J. L. Van Volkenburg ..General Manager 

H. A. Carlborg Eastern Sales Manager 

New York 
Wilbur S. Edwards. ... .Western Sales Manager 

Chicago 
John Brumbach. . Representative, San Francisco 
William Ogden . . . Representative Detroit Office 
H. H. Holtzhouser. .. .Southern Sales Manager 

Atlanta 

L. D. Larimer Representative, Los Angeles 

Richard Hess Supervisor of Research for 

C-0 Stations & Radio Sales 
Howard Stanley ..Dir. Promotion for Radio Sales 
Emmett Heerdt. ...... .Manager of Sales Service 

Research Department 

Elmo C. Wilson. Director of Research 

Oscar Katz. .... .Associate Director of Research 

Edward Reeve. .Chief Statistician 

Reference Department 

William C. Ackerman 

Director of CBS Reference Department 
Stanford Mirkin 

Manager of Pregram Research Division 
Agnes Law Librarian 

Sales Promotion and 
Advertising Department 

Paul M. Hollister. ...Vice President in Charge 
of Advertising & Sales Promotion 

John Fox Manager of Production 

Thomas D. Connolly. .Dir. of Program Promotion 

Louis Hausman. .Manager of Presentation Division 

John P. Cowden. .Director of Promotion Service 

for CO Stations & Radio Sales 

Station Administration 
Department 

Howard S. Meighan 
Vice President and Director of Station Admin- 
istration 

Station Relations 
Department 

H. V. Akerberg ..Vice President in Charge 

of Station Relations 

J. Kelly Smith. .. .Director of Station Relations 

William A. Schudt, Jr.. Eastern Division Manager 

Chicago Office, Station Relations 

410 North Michigan Avenue 

Ralph S. Hatcher. .. Central Division Manager 

Los Angeles Office, Station Relations 

Columbia Square 

Edwin Buckalew. .. .Western Division Manager 



269 



Television Department 

Lawrence W. Lowman 

Vice President in Charge of Television 
Worthington Miner. ..... .Director of Television 

Leonard Hole ...... .Director of Plans Division 

George Moscovics Commercial Manager 

Merritt H. Coleman Director of Operations 

Ben Feiner, Jr Acting Director of Programs 

James Kane. .... .Manager of Press Information 

New York City 

WCBS and WCBS-FM, 485 MADISON AVE. 

Arthur Hull Hayes ...General Manager 

G. Richard Swift, 

Program Director and Asst. Gen. Mgr. 

Don Miller Sales Manager 

Henry Grossman Chief Engineer 

Jules Dundes. Sales Promotion Manager 

Henry Untermeyer . . .Director of Special Events 
D. Gordon Graham. .... .Asst. Program Director 

William Ellwell. .Manager of Program Operations 

BOSTON— WEEI 

182 Tremont Street 

Harold E. Fellows. .. .Manager of New England 

Operations for CBS and Gen. Mgr. of WEEi 

Kingsley F. Horton. .Assistant Manager-Director 

of Programs and Sales 

Harold Dorschug ..... .Director of Engineering, 

Sound and Transcriptions 
Marie Houlahan. . .Director of Press Information 
Guy C. Cunningham. .Director of Sales Promotion 
H. Roy Marks. ...... .Assistant Sales Manager 

CHICAGO^-WBBM and WBBM-FM 

410 North Michigan Avenue 

H. Leslie Atlass. . . .Vice President in Charge 

of Central Division and Gen. Mgr. of WBBM 
Frank Falknor. .... .Assistant General Manager 

Walter Preston. .... .Act. Dir. of Program Dept. 

Urban Johnson. ...... .Chief Sound Technician 

G. V. Sherman. .... Chief Engineer of WBBM 

Everett Holies News Editor 

Robert Savage Sales Promotion Manager 

Erwin H. Shomo Sales Manager 

George T. Case. .. .Assistant Program Director 

Don E. Kelley Director Press Information 

Louis Lazarus Accountant 

MINNEAPOLIS— ST. PAUL— WCCO 
625 Second Avenue, South. 

Austin E. Joscelyn.. ....General Manager 

J. J. Beloungy Chief Engineer 

Thomas Dawson. Sales Manager 



John Lucas Accountant 

Carl Small Ward. . . .Manager of Sales Promotion 
and Director of Press Information 

LOS ANGELES— KNX 

Columbia Square 

D. W. Thornburgh. . . .Vice President in Charge 

of Western Division and Gen Mgr. of KNX 

Harry W. Witt. .. .Assistant General Manager 

Charles D. Ryder, Jr Manager of Accounting, 

Personnel and Purchasing 

Lester Bowman Mgr. of Tech. Operations 

Western Division and and Chief Eng. of KNK 

Clinton Jones News Editor 

Hal Hudson. Western Program Director 

Charles Vanda ..Program Director 

Lloyd Brownfield. . .Director of Press Information 
Ralph W. Taylor. .. .Manager of Sales Promotion 
Chet Huntley 

Director of Special Features and Public Events 

J. Archie Morton Sales Manager, KNX 

Ben Paley Production Manager 

Charles E. Morin 

Sales Manager, Columbia Pacific Network 
George W. Allen 

Program Director, Columbia Pacific Network 

SAN FRANCISCO OFFICE 

Palace Hotel 

Wayne Steff ner Manager 

ST. LOUIS— KMOX 
401 South Twelfth Blvd. 

Wendell B. Campbell..... General Manager 

Jerry Hoekstra, 

Director Special Events and Press Information 

Harry Harvey Chief Engineer 

David Sutton.. General Sales Manager 

J. Soulard Johnson Director Public Relations 

Jack Sexton Director of Program Sales 

Robert F. DeVoe. .... .Supervisor of Accounting. 

Personnel and Office 
Carrington W. Doebler 

Director of Sales Promotion 

WASHINGTON— WTOP 
Earle Building 

Earl H. Gammons, 

V.P. and Director of Washington Office 
Carl Burkland. ... . General Manager of WTOP 

Martin D. Wickett .Program Director 

Edward E. Scovili. . .Supervisor of Public Affairs 

Clyde Hunt Chief Engineer 

Maurice Mitchell .Sales Manager 

Roy Passman. .. .Director of Program Operations 



Stations Owned and Operated By 






WCBS, New York WTOP, Washington, D. C. WEEI, Boston 

WBBM, Chicago KMOX, St. Louis 

WCCO, Minneapolis-St. Paul KNX, Los Angeles 

Television Stations: FM Stations: 

WCBS-TV, New York WCBS-FM New York 

WBBM-FM, Chicago 



270 



I_TERE we are facing another 
year, and the network Presi- 
dents are all facing the problem 
of their annual statements to 
the radio business papers. This 
is an assignment I take a little 
more seriously each year be- 
cause it gets to be a little more 
difficult each year. I don't par- 
ticularly relish the role of 
prophet, but I do like to make 
the annual statements as honest 
and realistic as possible. 

Looking toward 1947, I frankly see noth- 
ing ahead more clearly than a big pile of 
hard work to be done. I think it is bound 
to be a year in which re-appraisal of 
values and re-aligning of sights will be 
very much in vogue. 

During 1946 we have seen the breaking 
of the status quo of the war years and 
the establishment of a great number of 
new stations, coupled with the expansion 
of networks, notably Mutual. During 
1946 we also passed through the experi- 
ence of a change from a "war economy" 
in advertising to the economy of strin- 
gency brought about by material short- 
ages, labor difficulties and other largely 
unexpected obstacles. 
• 

As far as Mutual is concerned, we have 
been buckling down to the task of fitting 
our network to the needs of a competi- 
tive, stringent economy— while at the same 
time increasing our penetration of home- 
town America by the addition of stations 
in many markets which heretofore have 
been deprived of Mutual Network service. 
Our job has been to expand our coverage 
and at the same time to keep prices down, 
and we enter 1947 with a sense of very 
real achievement in having so largely 
reached this goal. 

• 

In building new programs for 1947— 
both sustaining shows and those intended 
for sale— and including programs which 
have a definite public service aim as well 
as those whose sole object is entertain- 
ment—we are holding our 
ideas to a very simple basic 
pattern. We are making a 
very special effort to build 
our programs with primary 
concern for the viewpoint of 
the average listener. Instead 
of thinking in grand terms 
-what might be called the 




Edgar Kobak 
President 




"auditorium school of thought" 
— we are thinking in intimate 
terms, the "living-room school," 
or maybe the "kitchen school" if 
you like. No matter how large or 
broad or comprehensive a basic 
program idea may be, we plan 
in 1947 to hold it to its simplest 
factors — its impact upon the ears 
and minds of individual listeners. 
We don't expect this thinking 
to win many headlines of itself 
because it is not sensational or 
even dramatic, but we think it is practical, 
that it is in keeping with the tone of 1947 
as we sense it, and we hope it will pro- 
duce results which will win their own 
headlines. 

• 
While we shall, of course, continue our 
search for new comedians, artists and 
writers, one of our chief objectives will 
be to build new and different types of 
programs which can be made available 
for commercial sponsorship at reasonable 
cost, because we believe 1947 will be a 
year in which good "idea" programs that 
do not cost too much will be the most 
salable shows. We believe that sponsors 
will be watching the dollars more closely 
than ever in 1947 — not merely because the 
times are conducive to such careful watch- 
ing of expenditures, but because advertis- 
ers are all the time learning more about 
the proper control of the advertising dol- 
lar and are getting keener sense of values 
in all forms of advertising including net- 
work broadcasting. 

This keener sense of value is, of course, 
being aided by the improved factual ma- 
terial made available by the various re- 
search agencies. We feel that there has 
been a very healthy clearing up of the 
situation in respect to radio research, par- 
ticularly in program audience research. 
• 
From the standpoints of network and 
station development, of programming, and 
of advertising strategy, of research and 
fact-finding, and of the use to be made of 
the facts when they are 
found — from all of these 
standpoints. I believe that 
1947 will be a year of noses 
applied to grindstones, of 
saws being applied to wood 
and of sledge hammers being 
applied to the rock pile. We 
have to stick to it. 



WCTA 


ANDAIU5IA 


WJID 


BESSEMER 


WIN! 


BIRMINGHAM 


WMSl 


DECATUR 


WAOF 


DOTHAN 


WHY 


GADSDEN 


WtNP 


HUNTSVILLE 


WKIO 


MOBILE 


WMOY MONTGOMERY 


WlAY 


MUSCLE SHOA15 


WJHO 


OPELIKA 


WHBB 


SELMA 


WFEB 


SYLACAUGA 


WHTt 


TALLADEGA 


Arkansas 


KAMD 


CAMDEN 


KORH 


FAYETTEVIUE 


KFPW 


FORT SMITH 


KMOZ 


HARRISON 


KFFA 


HELENA 


KWFC 


HOT SPRINGS 




JONESBORO 


KXM 


LfTTLE ROCK 


KOTN 


PINE BLUFF 



KXO 



KFRE 



California 

KAFY EAKERSFIELD 
KHSl CHICO 

ELCENTRO 

EUREKA 

FRESNO 

khj los angeles 

kmyc marysville 

kyos merced 

kdon monterey 

kvcv redding 

kxoa sacramento 

kfsm - san bernardino 

kgb san diego 

kfic san francisco 

kvec san luis obispo 

kvoe santa ana 

koi santa barbara 

kcok tulare-visalia 

Colorado 

KF« DENVER 

KFXJ GRAND JUNCTION 

Connecticut 

WICC BRIDGEPORT 
WON! HARTFORD 
WNIC NEW LONDON 
WWCOWATERBURY 



WIIM WILMINGTON 

District ol Columbia 

WOl WASHINGTON 



Wilt FORT PIERCE 

WRUF GAINESVILLE 

WJHP JACKSONVILLE 

WKWF KEY WE5T 

WKAT MIAMI 

WIMC OCA LA 

WOIF PANAMA CITY 

WTSP ST. PETERSBURG-TAMPA 

WTAl TALLAHASSEE 



WAl» ALBANY 
WAll ATLANTA 
WHO AUGUSTA 
WMOI BAINBRIDGE 
WMOO BRUNSWICK 
WBHF CARTERSVILLE 
WMJM CORDELE 
WMOC COVINGTON 
Will DAL TON 
WMIT DUBLIN 
WBON FLBERTON 
WBHR FITZGERALD 
WOOA GAINESVILLE 
WKEU GRIFFIN 
WIAO LA GRANGE 
WNIX MACON 
WMVO MILLEDGEVILLE 
WIOA ROME 
WCCP SAVANNAH 
WWNS STAT6SBORO 
WRIC TOCCOA 
WOOV VAIDOSIA 
WAVX WAYCROSS 



KHON HONOLULU 



KID IDAHO FALLS 

KRIC LEWISTON 

KFXD NAMPA-BOISE 

KVMV TWIN FALLS 

KWAl WALLACE 



-WON CHICAGO 

WOIL GALESBJPG 

WJPF HERRIN 

WHSF ROCK ISLANI 



WAJK, lAFAYETTE 
WK»V RICHMOND 
WAOV VINCENNES 



WMT CEDAR tAPIDS 

KROS CLINTON 

KRNT DES MOINES 

KDTH DUBUQUE 

KVFO FORT DODGE 

KFJI MARSHALLTOWN 

khz onuMWA 

KMA SHENANDOAH 

KTRI SIOUX CITY 

KICD SPENCER 



*S7V W# 



KVAK ATCHISON 

KT1W EMPORIA 

KIUI GARDEN CITY- 

KVOI GREAT BEND 

KSAl SAUNA 
KFII WICHITA 

Kentucky 

Will BOWLING GREEN 
WFKY FRANKFORT 
WHIN HARLAN 
WSON HENDERSON 
WORC LOUISVILLE 
WOMI OWfcNSBORO 
WKYi PADUCAH 



WFAU AUGUSTA 
WJOR 8ANGOR 
WCOU LEWISTON-AUBURN 
WMTW PORTLAND 

Maryland 

WCBM BALTIMORE 
WJEJ HAGERSTOWN 
WBOC SALISBURY 

Massachusetts 

WHAC BOSTON 
WSA* FALL RIVER 
WIIM FITCHBURG 
WHAI GREENFIELD 
WHYM HOLYOKE 
WIIM LOWELllAWRENCE 
WBRK PITTSFIELD 
WAAB WORCESTER 

Michigan 

WATT CADILLAC 
WHDF CALUMET 
CKIW DETROIT 
WDBC ESCANABA 
WJMS IRONWOOO 
WKIA LUDINGTON 
WDMJ MARQUETTE 
WKBZ MUSKEGON 
WHIS PORT HURON 
WTCM TRAVERSE CITY 



KOOE FERGUS FALLS 

WlOl MINNEAPOLIS-ST. PAUL 

KVOX MOORHEAD 

Mississippi 

WROX CLARKSDALE 
WCSI COLUMBUS 
WCMA CORINTH 
WJPR GREENVILLE 
WJXN JACKSON 
WUU LAUREL 
WMOX MERIDIAN 
WHO TUPELO 




KHMO HANNIBAL 

KWOS JEFFERSON CITY 

WMSH JOPLIN 

WHS KANSAS CITY (01 

KCKN KANSAS CITY [N| 

KWOC POPLAR BLUFF 

KFIO ST. JOSEPH 

KWK ST. LOUIS 

KDRO SEDALIA 

KTTS SPRINGFIELD 



WISC INDIANAPOLIS 



KBMY BILLINGS 
KRJF MILES CITY 
KOCX SIDNEY 

Nebraska 

CORN FREMONT 

KHAS HASTINGS 

KCFW rEARNEY 

KFOR LINCOLN 

KBON OMAHA 

Nevada 



New Hampshire 

AVENPORT WKXl CONCORD 

WIMM LACONIA 

WKBR MANCHESTER 

WHIB PORTSMOUTH 



New Mexico 

KOB ALBUQUERQUE 
KICA CLOVIS 
KWEW HOBBS 
KOFI ROSWELL 
KTNM TUCUMCARI 



WBTA 


BATAVIA ' 


WEBB 


BUFFALO 


WENY 


ELMIRA 


WWSC 


GLENS FALLS 


WENT 


GLOVERSVILLE 


WKNY 


KINGSTON 


WAll 


MIDDLETOWN 


WOK 


NEW YORK CITY 


WSIB 


OGDEN5BURG 


WSAY 


ROCHESTER 


WKA1 


ROME-UTICA 


WBCA 


SCHENECTAOY 



North Carolina 

WISE ASHEVILLE 
WBBI BURLINGTON 
WAYS CHARLOTTE 
WHHT DURHAM 
WCNC ELIZABETH CITY 
WFNC FAYETTEVILLE 
WOBR GOLDSBORO 
WOTC GREENVILLE 
WHNC HENDERSON 
WHKP HENDERSONVILLE 

WTSI LUMBERTON 

WHIT NEW BERN 

WtAt RALEIGH 

WCBT ROANOKE RAPIDS \ 

WSTP SALISBURY i 

WOHS SHELBY • 

WENT WHiTEVUIE. I 
WONIlWJlminqiqn I 



WOTM WILSON 
North Dakota 

KCCU BISMARCK. 

KDMt DEVILS LAKE 

KSJB JAMESTOWN 

KIPM MINOT 

KOVC VALLEY CITY 



Ohio 

WHKK AKRON 
WHBC CANTON 
WCPO CINCINNATI 
WHK CLEVELAND 
WHKC COLUMBUS 
WMOH HAMILTON 
WMOA MARIEHA 
WSTV STEUBENVIllE 
WIRN WARREN 



KAS* ELK CITY 

KOCY OKLAHOMA CM 

KHBO OKMULGEE 

WBBZ PONCACITY 

KOME TULSA 



KWIl ALBANY 

KAST ASTORIA 

KBND BEND 

KOOS COOS BAY 

KORE EUGENE 

KUIN GRANTS PASS 

KFJI KLAMATH FALL 

KALE PORTLAND 

KRNR ROSEBURG 

KSIM SALEM 

Pennsylvania 

WEST EASTON 

WIEU ERIE 

WKBO HARRISBURG 

WAZl HAZELTON 



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Tennesses 

WIAR ATHENS 

WAGC CHATTANOOGA 

WJZM CLARKSVILLE 

WBAC CLEVELAND 

WDSG DYERSBURG 

WBEJ ELIZABETHTON-JOHNSONCI1 

WGRV GREENEVILLE 

WHBQ MEMPHIS 

WSIX NASHVILLE 

WENK UNION CITY 

Texas 



KFJZ 
KLUF 
KGVL 
KTHT 
KSAM 
KPAB 



CORPUS CHRIS' 

DALLAS 

FOPT WORTH 

GALVESTON 

GREENVILLE 

HOUSTON 

HUNTSVIILE 

LAREDO 

LONGVIEW 

LUFKIN 

PALESTINE 



KPIT 
KVOP 
KPAC 

KMAC 
KRRV 
KXOX 
KTEM 
KCMC 
KGKB 



PLAINVIEW 

PCRT ARTHUR-BEAUMONT 

SAN ANGELO 

SAN ANTONIO 

SHERMAN-DENISON 

SWEETWATER 

TEMPLE 

TEXAPKANA 

TUER 



KVWC VERNON 
KVIC VICTORIA 
KWTX WACO 



KVNU LOGAN 

KLO OGDEN 

KOAl PRICE 

KOVO PROVO 

KALI SALT LAKE ( 



WSYB RUTLAND 
WWSR ST ALBANS 
WDEV WAIERBURY 



Virginia 



WSAP NORFOLK-PORTSMOUTH 

WNVA NORTON 

W$$V PETERSBURG 

WPUV PULASKI 

WIEE RICHMOND 



Washington 

KXRO ABERDEEN 

KELA CENTRALIA-CHEHA 

KRKO EVERETT 

KWLK LONGVIEW 

KGY OlYMPIA 

KVI SEATTLE-TACOMA 

KFIO SPOKANE 

KUJ WALLA WALLA 

KIT YAKIMA 

Wost Virginia 

WWNR BECKLEY 
WTIP CHARLESTON . 
WPIH HUNTINGTON 
WMON MONTGOMERY 
WAJR MORGANTOWN 
WBRW WELCH 
WBTH 



Wisconsin 

WHBY APPIETON 
WATW ASHLAND 



WSBR DULUTH SUPERIOR 

KFIZ FOND DU LAC 

WCIO JANESVILLE 

WOMT MANITOWOC 

WIBU POYNETTEMADISOr 

WJMC RICE LAKE 

WFHR WISCONSIN RAPID' 

Wyoming 

KDFN CASPER 
KODI CODY 
KPOW POWELL 
KVRS ROCK SPRINGS 
KWYO SHERIDAN 



NETWORK FACILITIES 
AS OF JAN. 7, 7947 



Mmra&iL i^®&iD<m^Mg stoieib&q 




NETWORK FACILITIES 
AS OF JAN. 1, 1947 



M UT UA L 
Broadcasting System 



Executives and Staff 
1440 Broadway, New York 18, N. Y. 
Phone, PEnnsylvania 6-9600 



Executive Personnel 



Board of Directors 

Alfred J. McCosker 

WOR, New York, Chairman 

Edgar Kobak MBS, New York 

E. M. Antrim WGN, Chicago 

Willet H. Brown Don Lee, Hollywood 

J. E. Campeau CKLW, Detroit 

Chesser Campbell WGN, Chicago 

H. K. Carpenter WHK, Cleveland 

Benedict Gimbel. Jr.. ..... . .WIP, Philadelphia 

John Shepcrrd III Yankee Network. Boston 

Theodore C. Streibert WOR, New York 

Lewis Allen Weiss Don Lee, Hollywood 

Linus Travers ........ Yankee Network, Boston 

Officers 

Edgar Kobak New York, President 

Robert D. Swezey. . . 

New York, V.P. and General Manager 

E. M. Antrim. Chicago, Secretary 

J. E. Wallen New York, Treasurer 

Controller and Asst. Secretary 

Phillips Carlin New York, Vice-President 

in Charge of Programs 

Z. C. Barnes New York. Vice-President 

in Charge of Sales 
Carl Haverlin ...... New York, Vice-President 

in Charge of Station Relations 
A. A. Schechter .... New York, Vice-President 

in Charge of News, Special Events 

and Publicity 

Robert A. Schmid. . . .New York, Vice-President 

in Charge of Advertising, Promotion 
and Research 

A. N. Hult Chicago, Vice-President 

in Charge Midwest Operations 



Departments and Divisions 

EXECUTIVE OFFICERS 

Edgar Kobak President 

Robert D. Swezey . . V.P. and General Manager 

Accounting Department 

James E. Wallen Controller 

George Ruppel Asst. Controller 

Richard Groome . Auditor 

George Westby Budget Director 

Legal Counsel 

Louis C. Caldwell Washington 

Keith Masters Chicago 

Andrew C. Hamilton Chicago 

Leo Lauterstein New York 

David Brown New York 

Engineering Department 

E. M. Johnson .Chief of Engineering 

Leslie Learned Manager of Traffic 

James Chapman . . . Supervisor of Engineering 

Lewis R. Tower Chief of Facilities 

Program Department 

Phillips Carlin Vice-President in Charge 

Adolph Opfinger Asst. to Vice-President 

B. J. Hauser .... Dir. of Cooperative Programs 
Walter Lurie . . Director of New Program Dept. 

Herbert Rice Director of Production 

Nick Keesely Manager of Program Sales 

Edwin Otis . . . Supervisor of Coml. Programs 

H. L. Fishel. Script Editor 

Elsie Dick Director of Women's and 

Religious Activities 
Dorothy Ann Kemble .... Director of Continuity 

Acceptance 



274 



Office Management 

James E. Wallen Office Manager 

Beatrice M. Marschner Personnel Director 

Ruth Hendler Purchasing Agent 

Margaret Maloney Telephone Supervisor 

Sides Department 

Z. C. Barnes Vice President in Charge 

E. P. H. James . . Manager of Sales Operations 
Duncan R. Buckham. .Eastern Sales Manager 

John R. Overall Divisional Sales Manager 

George Benson .... Divisional Sales Manager 

T. E. Danley Manager of Sales Traffic 

Alma Graef .... Asst. Mgr. Sales Operations 
Ruth Ward, 

Director of Contracts and Estimates 

News and Special Events 

A. A. Schechter Vice-President in Charge 

Milton Burgh Director of News 

Jack Paige Director of Special Events 

Paul Jonas Director of Sports 

James E. O'Bryon Director of Publicity 

Francis X. Zuzulo .... Asst. Director of Publicity 

Robert Wilson Manager of Exploitation 

Mitchell Jablons Trade News Editor 

Geraldine Foster Photo Editor 

Joan Stanton Magazine Editor 

John Skinner . Press Editor 

Harold Gold Copy Chief 

If Washington Staff 

Charter Heslep. . . .Washington Representative 
Alexandra Roudybush . . Administrative Asst. 

Sales Promotion and 
Research Department 

Robert A. Schmid. .Vice-President in Charge of 
Advertising, Promotion and Research 



Harold Coulter 

Asst. Manager Advertising 4 Research 

Richard Puff Manager of Research 

Carleton McVarish . .Mgr. Audience Promotion 

Jesse Thompson Copy Chief 

Helen O'Reilly Production Supervisor 

Stat ion Relations Department 

Carl Haverlin Vice-President in Charge 

Charles Godwin . . Manager of Station Relations 

Robert Carpenter Field Rep. (Southwest) 

Harry LeBrun Field Rep. (Southeast) 

Don Ioset Field Representative (East) 

Paul Hancock Station Research 

Dorothy Driscoll Station Traffic 

Chicago Staff 

Adolph Hult Vice-President in Charge of 

Midwest Operations 

Carroll Marts Assistant to Vice-President 

De Witt Mower Midwestern Sales Mgr. 

Gilbert McClelland . . Sales Promotion Manager 

James Mahoney Field Representative 

Division-Station Relations 

George P. Herro Publicity Director 

Myrtle Goulet Station Traffic Supervisor 

Detroit Staff 

Penabscot Bldg. 
Herbert Faust Central Division Manager 

Pittsburgh Office 

William Penn Hotel 
Richard Bachman Sales Representative 



Foreign Correspondent for Mutual Broadcasting System 



Robert F. Allen Mexico City 

Ted Christie Paris 

Burton Crane Tokyo 

Jules Dubois Panama 

Gerald Dougherty Buenos Aires 

Robert Durham Oslo 

John Fisher Moscow 

Robert Gary Frankfort 

Randall Gould Shanghai 

Ted Hoskins Cairo 

Josef Israels II Vienna 



Birger Jacobsen Sweden 

Arthur Mann London 

David Perlman Paris 

Anne Stadler Madrid 

Robert Stewart Manila 

Helen Townsley Rio de Janiero 

Frank Viner Prague 

Alfred Wagg. . . New Delhi, India 

James Wellard Rome 

James Wahl Honolulu 



275 



in this area 



• • • 




In this area there are 2,735,051 
radio homes. Of these homes, 
OHE STATION in four weeks... 



reaches 70.7% between 6 AM and Noon 
reaches 70.8% between Noon and 6 PM 
reaches 79.2% between 6 PM and Midnight 
reaches 87.2% between 6 AM and 6 PM 
reaches 86.7% between 6 AM and Midnight 



and that OHE STATION is 




TMl NATION'* MOST MUCHANDIJE-A 



Nielsen Radio Index February-March, 1946 



C ft O S L E Y BROADCASTING CORPORATION 



276 



TWO great responsibilities lace 
■*■ American radio now that the 
fighting war has ended: To help 
win a secure peace and to help 
heal the ugly scars of war that 
deface the world. And over- 
shadowing these two companion 
missions is the great problem of 
harnessing atomic energy for 
peace rather than destruction. 

Radio can face these tremen- 
dous problems of the future with 
a feeling of confidence because 
of its record in mobilizing this country for 
war and helping to win the war. That 
it was able to do so with such effective- 
ness is a tribute to the American system 
of democracy under which radio broad- 
casting exists as a free competitive enter- 
prise, regulated by the government and 
supported by public spirited advertisers. 
• 

In the new era, which is now open, 
television will step forth as a gigantic new 
technical advance to aid radio in the ful- 
fillment of its great obligations. In this 
new era, television will become the great- 
es means of mass communication and edu- 
cation the world has ever known. Tele- 
vision, of course, will not entirely replace 
radio broadcasting and eventually each 
will find its place in the American home 
as complementary educational and enter- 
tainment services. 

For radio to help solve the world's 
problems, governments must make it pos- 
sible for all people to have freedom to 
listen. Only thus can truth triumph over 
rumor, and only thus can people have 
facts and knowledge which they must 
have to work out a world-wide peace. 
• 

Toward this end the National Broadcast- 
ing Company is making one of its chief 
objectives the education of our nation for 
the responsibilities of peace. We are at- 
tempting to meet that responsibility 
through the NBC-United Nations project 
which is designed to acquaint every Amer- 
ican with the meaning and objectives of 
the problems they face. This project has 
extended the hand of co-op- 
eration and friendship to 
the radio industry leaders 
of our Allies and through it 
we hope eventually to work 
out a world-wide system of 
co-operation which will 
bring enlightenment and in- 
formation to all. 




Niles Trammell 
President 




Our record of public service is 
comprised not alone of these fine 
programs which our Public Ser- 
vice Department originates for 
the network and its independent 
affiliated stations. Our record of 
public service is all that we do 
for the radio public — all our pro- 
grams of drama, comedy, news, 
discussion, debate, religion, 
sports, symphonic music and 
talks. We recognize also that it is 
our advertisers who make pos- 
sible an economically sound network 
which enables us to utilize our resources 
in the service of our audience — both the 
mass audience and the class audience. 
Let us be fundamental about this. 
Advertising in our competitive economy 
is not only necessary to the operation of 
modern industry but it is the very key- 
stone of the expression of the free com- 
petitive spirit which has made our stand- 
ard of living. There can be no freedom 
without competition and no competition 
without freedom. 



Therefore, not only is advertising in 
the public interest but it is the very ex- 
pression of that interest — interest in all 
that is new, all that is better, all that in- 
spires, stimulates, and drives us to make 
this a world of peace, of strength, of 
freedom, of equal opportunity for all. 

We broadcasters, who are the stewards 
of radio's service to the public, must be 
vigilant in preserving its good name and 
reputation. No one station, no one net- 
work, can fulfill this responsibility alone. 
It must be fulfilled by the entire broad- 
casting industry, united in the convic- 
tion that the only kind of advertising 
which serves the best interests of broad- 
caster and sponsor is that which serves 
the best interests of the public. 

Our basic standard must always be 
"Truth in Advertising." Good salesman- 
ship is not enough. It must be truthful 
salesmanship — truthful not only in what 
it says but also in what it implies. This 
maintenance of truth is a 
responsibility which must be 
shared not only by the ad- 
vertiser who pays the bill 
and by the advertising agen- 
cy which prepares the copy, 
but also by the broadcaster 
who accepts and transmits 
the message to the public. 



Sf KSMmSM* ®IB(D&® 




NETWORK FACILITIES 
AS Of JAN I, W47 



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NETWORK FACILITIES 
AS OF JAN. 1, 1947 



NATIONAL 

Broadcasting Company 



30 Rockefeller Plaza 20, New York City 
(Telephone number, Circle 7-8300) 

Registered Telegraphic Address 
NATBROCAST NEW YORK 



BOARD OF DIRECTORS 



James Rowland Angell 
Arthur E. Braun 
John T. Cahill 



Bertram Cutler 
Gano Dunn 
Frank M. Folsom 



James G. Harbord 
Edward W. Harden 
Edward F. McGrady 



Niles Trammel! 



Frank E. Mullen 
Edward J. Nally 
David Sarnoff 



Officers 



David Sarnoff. Chairman of the Board 

Niles Trammel! President 

Frank E. Mullen Executive Vice President 

A. L Ashby. ..Vice President b General Counsel 

William Brooks Vice President 

Ken R. Dyke Vice President 

C. Lloyd Egner Vice President 

0. B. Hanson Vice President 

William S. Hedges Vice President 

Harry C. Kopf Vice President 



John H. MacDonald. . .V.P. & Assistant Secretary 

Clarence L. Menser Vice President 

John F. Royal Vice President 

Frank H. Russell Vice President 

Sidney N. Strotz Vice President 

Rcy C. Witmer Vice President 

R. J. Teichner Treasurer 

H. F. McKeon Controller 

Lewis MacConnach Secretary 

C. E. Pfautz Assistant Secretary 



DEPARTMENTS AND DIVISIONS 



Executive Offices 

Niles Trammell President 

Frank E. Mullen Executive Vice President 

James Rowland Angell. .Public Service Counselor 
Ken R. Dyke 

v.p. in Charge Broadcast Standards & Practices 
Wm. S. Hedges, 

v.p. in charge of Planning & Development 
John H. MacDonald, 

Vice President in Charge of Finance 
Clayland T. Morgan. . .Assistant to the President 

Roy C. Witmer .v.p. & Asst. to President 

Albert E. Walker. Executive Assistant 

Advertising and Promotion 
Department 

Charles P. Hammond ... Director 

James Nelson Assistant Director 

Allen Hurlbert .Art Director 

George W. Wallace. . Network Sales Promotion 



Continuity Acceptance 
Department 

Stockton Helffrich Manager 

Controller's Department 

Harry F. McKeon Controller 

Harold M. Kelly Assistant Controller 

Hugh R. McGeachie Assistant Controller 

Engineering Department 

0. B. Hanson. . Vice President & Chief Engineer 
George McElrath, 

Manager of the Engineering Department 
William A. Clarke. .... Administrative Assistant 

E. R. Cullen. Operations Assistant to the Manager 

J. D'Agostino Liaison Engineer 

Raymond F. Guy Radio Facilities Engineer 

C. A. Rackey. .Audio & Video Facilities Engineer 
R. E. Shelby. .Director of Technical Development 
George E. Stewart. National Recording Supervisor 

F. A. Wankel. Eastern Division Engineer 

J .Wood, Jr.. ... . Manager of Technical Services 



280 



Finance Department 

John H. MacDonald, 

Vice President in Charge of Finance 
J. Robert Myers, 

Assistant to Vice President in Charge of Finance 
Charles A. Wall, 

Asst. to Vice-Pres. in Charge of Finance 

General Service Department 

Edward M. Lowell Director 

Theodore Thompson . Asst. Director and 

Manager of Office Services Division 
W. R. Thompson, 

Supervisor of Building Maintenance Division 

Guest Relations Department 

Paul Rittenhouse Manager 

Wilbur Erwin Exec. Asst. Manager 

John Mills, 

Asst. Mgr. in Charge of Reception 
Peter Tintle, 

Assistant Manager in Charge of Tours 

Information Department 

Horton Heath Director 

Mrs. Irene Kuhn Assistant Director 

Anita Barnard. .Mgr. of Correspondence Division 

International Department 

Fred Bate Manager 

Legal Department 

A. L Ashby. . .Vice President & General Counsel 
Henry Ladner. ...... .Assistant General Counsel 

Carlyle E. Yates. .... .Assistant General Counsel 

Edmund Souhami Attorney 

John P. King Attorney 

Paul B. Lynch Attorney 

Richard H. Graham Attorney (Hollywood) 

Thomas H. Compere Attorney (Chicago) 

Willson I. Hurt Attorney (Denver) 

Cahill, Gordon, Zachry & Reindel Counsel 

(New York fir Washington) 

National Spot Sales 
Department 

James V. McConnell. Manager 

Willan C. Roux Assistant Manager 

Network Sales Department 

Harry C. Kopf ....... .Vice President in Charge 

George H. Frey Eastern Sales Manager 

Edward R. Hitz. Assistant Eastern Sales Manager 
F. Melville Greene Sales Service Manager 

News and Special Events 

and International Relations 

Department 

William F. Brocks Vice President in Charge 

Stanley P. Richardson. Assistant to Vice President 
Francis C. McCall. ..... .Manager of Operations 

Adolph Schneider, 

Assistant Manager of Operations 
Joseph O. Meyers. Assistant to Vice-President 



Personnel Department 

Ernest de la Ossa Director of Personnel 

Ashton Dunn Manager 

Ruth Hurd Records and Research Manager 

Helen Kcrday Employment Manager 

Corinne Pearson ...Employee Services Manager 

Press Department 

Sydney Eiges Manager 

Thomas E. Knode Assistant Manager 

Jo Dine Trade Press Editor 

Allan Kalmus Television Editor 

Leo Hershdorfer Copy Editor 

James McLean Magazine Editor 

Sam Kaufman Exploitation Editor 

Leonard Meyers Music Editor 

Sidney Desfor. Photo Editor 

Dorothy Collins Fashion Editor 

Program Department 

Clarence L. Menser. . . .Vice President in Charge 
Thomas McCray. .... .Eastern Program Manager 

Robert K. Adams Production Manager 

Thomas H. Belviso. Manager of the Music Library 

Frank Black General Music Director 

Robert Button. Night Program Manager 

Samuel Chotzinoff Manager, Music Division 

Patrick J. Kelly . . .Supervisor of Announcing 

Frederick Knopf ke. . .Supervisor of Sound Effects 
Richard P. McDonagh. .Manager, Script Division 

William Stern Director of Sports 

Fred Shawn Administrative Assistant 

Grace H. Sniff in Supervisor Business Office 

Public Service Department 

James Rowland Angell. .Public Service Counselor 

Dwight B. Herrick Manager 

Gilbert C. Chase, 

Supervisor of Music for University of the Air 
Mrs. Doris Corwith. . . .Assistant to the Manager 
Margaret Cuthbert, 

Director of Programs for Women fir Children 
Sterling Fisher. Assistant Public Service Counselor 
Jane T. Wagner. . . .Director of Home Economics 

Radio Recording Department 

C. Lloyd Egner Vice President in Charge 

Robert W. Freidheim. Manager 

Henry P. Hayes, 

Assistant to Vice President & Business Manager 
Norman Cloutier. Manager of Thesaurus Programs 
Charles G. Hicks, Jr.. .Recording Sales Manager 
Willis B. Parsons, 

Thesaurus fir Syndicated Sales Manager 
William Seth. ...... .Director of Sales Promotion 

George C. Stevens Office Manager 

H. H. Wood Program Manager 

Research Department 

Hugh M. Beville Director 

Barry T. Rumple Manager 

Philip I. Merryman, 

Manager Planning and Development Division 

Stations Departments 

Easton C. Woolley Director 



281 



Stations Relations 
Department 

Sheldon B. Hickox, Jr Manager 

Traffic Department 

Harry A. Woodman Traffic Manager 

Television Department 

John F. Rcyal Vice President in Charge 

Noran Kersta Manager 

Reynold Kraft Eastern Sales Manager 

Warren Wade. . Executive Director, Program Div. 
C. G. Alexander. ... Business Mgr., Program Div. 

R. W. Clarke. Operations Supervisor 

Allan Kalmus Press Editor 

Charlotte Stern Promotion Manager 

Transportation Department 

Marie F. Dolan Manager 

Treasurers Department 

Rudolph J. Teichner .....Treasurer 

William 0. Blrxham. ........ .Purchasing Agent 

William A. Williams. Assistant to the Treasure* 

WNBC Department 

James M. Gaines Manager 

William Burke Miller. ...... .Assistant Manager 

Robert Davis Press Manager 

Thomas B. McFadden, 

News and Special Events Manager 
Charles H. Philips. . .Advt. and Promotion Mgr. 

deLancey Provost. . . . : Program Manager 

William O. Tilenius. Sales Manager 

Operated Stations 

STATION MANAGERS 
James M. Gaines. . .Manager of Station WNBC 
Vernon H. Prrbble. .Manager of Station WTAM 
Lloyd E. Yoder. ....... Manager of Station KOA 

John W. Elwood. .... .Manager of Station KPO 

Carleton D. Smith Manager of Station WRC 

Central Division — Chicago 

Merchandise Mart, Chicago 54, III. 
Tel. — Superior 8300 

I. E. Showerman. . . .Mgr. of the Central Division 
Emmons C. Carlson. .. .Sales Promotion Manager 
Frank E. Chizzini. . .Manager of Radio Recording 

Thomas H. Compere Attorney 

Robert M. Guilbert, 

Continuity Acceptance Manager 

William Drips Director of Agriculture 

Jules Herbuveaux Program Manager 

A. W. Kaney. ... .Stations Relations Department 
Howard C. Luttgens, 

Central Division Chief Engineer 

Paul McCluer Network Sales Manager 

Oliver Morton. .... National Spot Sales Manager 
William B. Ray. Mgr., News and Special Events 

Jack Ryan Manager of Press Relations 

Judith C .Waller Director of Public Service 



Western Division — 
Hollywood 

Sunset Blvd. and Vine St., Hollywood, Calij. 
Tel— Hollywood 6161 

Sidney N. Strotz. . . . .Vice President in Charge 

Lewis S. Frost Asst. to the Vice President 

Frank Berend, 

Western Division, Network Sales Manager 

Harold Bock, 

Manager of Public and Television Operations 

Robert V. Brown .Program Manager 

Frank Dellett. Auditor 

Paul Gale Traffic Manager 

Donald Hcnrath. .Continuity Acceptance Manager 
Lathrop Mack, 

Western Division National Spot Sales Manager 
Henry Maas. .Sales and Program Traffic Manager 
Robert McAndrews, 

Promotion and Advertising Manager 
Jennings Pierce, 

Public Service and Station Relations Manager 

Leslie Raddatz Press Manager 

Alfred Saxton, 

Division Engineer, Western Division 

Oscar Turner Radio Recording Manager 

John Swayzc.News and Special Events Manager 

Washington, D. C. 

724 Uth Street N.W., Washington, D. C. 
Phone— Republic 4000 

Frank M. Russell. .... .Vice President in Charge 

Carleton D. Smith Manager WRC 

R. G. Coldenstroth .Auditor 

Mahlon Glascock Sales Manager 

Albert E. Johnson Engineer in Charge 

William McAndrew, 

Director, News and Special Events 

Robert Morrison, 

Manager, Radio-Recording Department 

James Seiler ...Sales Promotion Advt. Manager 

George Wheeler Program Manager 

NBC STATIONS PLANNING AND 
ADVISORY COMMITTEE 

Paul W. Morency. WTIC, Hartford, Conn. 

Richard H. Mason WPTF, Raleigh, N. C. 

Milton Greenebaum. . . . .WSAM, Saginaw, Mich. 

H. W. Slavick WMC, Memphis, Tenn. 

John J. Gillin, Jr .WOW, Omaha, Neb. 

William B. Way KVOO, Tulsa, Okla. 

Walter E. Wagstaff KIDO, Boise, Idaho 

H. Quenton Cox KGW, Portland, Ore. 



282 



NBC Foreign Correspondents 

Henry Cassidy, Hotel Scribe, Paris, France Robert Magidoff, United States Military Mission, 

,. i. u ii m ..• i d « j. f v H „ r« M «,«« c/o United States Embassy, Moscow, Russia 

Merrill Mueller, National Broadcasting Company, 

43 Berkeley Square, London West 1, England George Thomas Folster, GHQ, PRO, AFPAC, APC 

Max Jordan, Aeschengraben 31, Basle, Switzer- 500 c/o Postmaster, San Francisco, Japan, 

land (Tokyo) 

Stations Owned and Operated by the 

NATIONAL BROADCASTING COMPANY 

WNBC New York Owned and operated by NBC 

WMAQ Chicago . Owned and operated by NBC 

WRC Washington Owned and operated by NBC 

WTAM Cleveland Owned and operated by NBC 

KPO San Francisco Owned and operated by NBC 

KOA Denver Owned and operated by NBC 

WNBT New York (Television) Owned and Operated by NBC 

WNBC-FM New York Owned and Operated by NBC 




m 



* KEYSTONE * 
Broadcasting System 



Headquarters 

580 Fifth Avenue, New York 19, N. Y. 
Phone, LOngacre 3-2221 

Officers & Directors 

President Michael M. Sillerman 

Vice-President Naylor Rogers 

Vice-President . . Arthur Wolf 

Vice-President Joseph Bayer 

Secretary-Treasurer Sidney J. Woll 



Offices 



New Yorh 

580 Fifth Avenue 
Phone, LOngacre 3-2221 

General Manager Michael M. Sillerman 

Director of Station Relations Mort Adams 

Manager of Station Relations .... Herbert Cole 

Traffic Manager Selma Andrews 

Sales & Promotion Consultant .... Alvin Austin 

Statistician Melvin G. Marden 

Office Manager Rosita Seale 

Account Executive Albert F. Dykes 

Account Executive Noel A. Rhys 



Chicago 

134 North La Salle St., Chicago 2, 111. 
Phone, State 4590 

Secretary-Treasurer Sidney J. Wolf 

Accountant Elizabeth M. Mueller 

Western Sales Manager . . .Naylor Rogers 

Hollywood 

6331 Hollywood Blvd., Hollywood, Calif. 
Phone, Hollywood 5338 

Program Director Elaine N. Gonda 

Pacific Coast Sales Ralph W. Harker 

Cleveland 

310 Citizens Bldg. Cleveland 14, Ohio 

Phone, Cherry 4050 

Mid-Western Sales Ralph W. Harker 



SERVICES OFFERED: Keystone Broadcasting System is a transcription net- 
work principally covering BEYOND-METROPOLITAN markets from coast to 
coast. Its affiliated stations are joined together in a national system by means 
of transcriptions, eliminating wire charges. At time of going to press, the net- 
work includes 230 affiliated stations. The network supplies its stations with 
48 fully scripted sustaining shows per week filling 2 hours per day, seven days 
each week, to a total of 14 hours per week. This is the only national, full-sized 
network in the United States offering national radio advertisers the opportunity 
to cover the BEYOND-METROPOLITAN markets intensively, in a single transac- 
tion, by means of electrical transcription. The system offers its facilities in 
network time periods from one hour down to five minutes and also makes 
available announcement periods down to twenty-five word length. 



284 






I 




to extend 



Hill 



market 



Annex the vast, largely untapped "BEYOND- 
METROPOLITAN" areas . . . the rich rural and smi 
town centers where a population of 31,325,000 
potential customers lives . . . where 20% of the 
nation's total retail food sales and 18% of 
total retail drug sales are made. 

The ONLY network catering exclusively to 
BEYOND-METROPOLITAN America is the 
Keystone Transcription Network. 




KEYSTONE NETWORK 



tackle 
B-M-A 



Right now, Beyond-Metropolitan America offers an 
eager, thriving market. War-planted industries ii 
B-AA-A have taken root and grown as peacetime 
producers, greatly enhancing income and purchasing 
power. Brand preference has not yet been established 
for many nationally advertised products. You can 
still annex this last domestic "new frontier" for 
YOUR brand, in ONE economical, streamlined 
operation, via KBS. 



T H IS IS T H E K E Y ST O N E 




Surveys prove that B-M-A inhabitants prefer their 
own local stations, by overwhelming margin, 
over those coming in from remote places. 
THESE are the kind of stations included in 
the< Keystone Network. The unique KBS 
transcription operation enables you to extend 
your national wired network programs to 
Beyond-Metropolitan America, at new low cost 
per actual new listener. 




ROAD CASTING SYSTEM 




jE*ii l]% 




f^C^rl-^—-/ / L 






23 




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HT_J&l 



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Success stories of leading national advertisers. attest 
to the KBS sales-impact. The Keystone Network is the 
PIONEER in transcription network operation ... an 
established, recognized structure, proven to be the simplest, 
most economical way of annexing vv Beyond-Metropolitan" 
America. Discover what KBS can do for YOUR product. 



L L Y W O O D 2 



REGIONAL 
NETWORKS 



Arizona Broadcasting 
System 

(ABS Network) 

711 Heard Blag.. Phoenix. Art*. 

Phone 4-4161 

PERSONNEL 

Manager Dick Lewis 

Commercial Manager .Bill Harvey 

Promotion Manager Brick Miller 

STATIONS 
KTAR; Phoenix; KVOA, Tucson; KYUM, 
Yuma; KGLU, Saiford; KWJB, Globe; KYCA, 
Prescott. 

NATIONAL REPRESENTATIVE 
Paul H. Raymer Company, Inc. 

• 

The Arizona Network 

836-838 N. Central Ave., Phoenix, Ariz. 

Phone: 4-4144 

PERSONNEL 

Manager Albert D. Johnson 

Program Manager I. R. Williams 

Commercial Manager John L. Hogg 

KTUC Manager Lee Little 

KSUN Manager Carlton W. Morris 

STATIONS 
KOY. Phoenix; KTUC. Tucson; KSUN, Bis- 
bee-Douglas-Lowell. 

NATIONAL REPRESENTATIVE 

John Blair & Company 

• 

Arrowhead Network 

WEBC BIdg., Duluth, Minn. 

Phone, Melrose 2873 

PERSONNEL 

General Manager W. C. Bridges 

Director of Operations . . . . H. E. Westmoreland 

Promotion Manager H. H. Sonnenburg 

WMFG Manager Harry Hyett 

WHLB Manager Greg Rouleau 

WEAU Manager Clyde Riddle 

WJMC Manager Leonard Anderson 

STATIONS 
WEBC, Duluth, Minn.; WMFG, Kbblng, 
Minn.; WHLB, Virginia, Minn.; WEAU. Eau 
Claire; WJMC, Rice Lake. 

REPRESENTATIVE 
George P. Holllngbery Co. 



Connecticut State Network 

270 Atlantic St., Stamford, Conn. 

Phone: Stamford 3-0747 

PERSONNEL 

President Harold H. Meyer 

Director Glover DeLaney 

Director G. J. Morey 

Director Richard Davis 

Director Sam Elman 

Director Terry McGough 

Director. Levon Thomas 

STATIONS 
WNAB, Bridgeport; WATR. Wa»erbury; 
WSRR, Stamford; WNLC, New London; WELL 
New Haven; WTHT, Hartford; WSTC. Stam- 
ford. 

REPRESENTATIVES 
Helen Wood, New York 
Bertha Bannan, Boston 

• 

Don Lee Broadcasting System 

5515 Melrose Ave., Hollywood 38, Calif. 

Phone: Hollywood 8111 

PERSONNEL 

President Thomas S. Lee 

Vice-President & General Manager 

Lewis Allen Weiss 
Vice-President 4 Asst. General Manager 

Willet H. Brown 

Secretary-Treasurer A. M. Quinn 

General Sales Manager Sydney Gaynor 

Asst. Gen. Sales Manager . . Henry Gerstenkorn 

Program Director Charles Bulotti, Jr. 

Production Director Bob Forward 

Continuity Acceptance Dir.. .William Williams 
News & Special Features Dir. . . Les Mawhinney 

Chief Supervisor „ . .Tony La Frano 

Dir. of Station Relations . Pat Campbell 

Publicity Director Harriet Crouse 

Public Relations Director..., Mark Finley 

STATIONS 
NORTHERN CALIFORNIA: KFRC, San Fran- 
cisco; KHSL, Chico; KIEM, Eureka; KFRE 
Fresno; KMYC, Marysville; KYOS, Merced; 
KDON, Monterey; KVCV, Redding and KXOA, 
Sacramento. 



285 



Qeorye W. ZJrendle and J4. c4Uen Campbell 

OWNERS AND PRODUCERS 
OF RADIO'S OUTSTANDING 
DRAMATIC ADVENTURES 



THE LODE RODGER, THE GREED HORDET, CHALLENGE OF THE YUHOD 

AND OTHER RADIO PRODUCTIONS 



a> 



nnounce 



the formation o[ 



Trendle - Campbell Broadcasting Corp, 

TO OWN AND OPERATE 



RADIO STHTIOn UJICB, FLIRT, fHIRR 



NBC AFFILIATE 



EXECUTIVE OFFICES 



1800 STROH BUILDING 

. RAndolph 9184 
DETROIT 26, MICHIGAN 



TTf.lftfttiM'-BS; 



286 



REGIONAL NETWORKS 



SOUTHERN CALIFORNIA: KHL Los Angeles; 
KAFY, Bokersfield; KXO, El Centro; KFXM 
San Bernardino; KGB, San Diego; KVEC, San 
Luis Obispo; KVOE, Santa Ana; KDB, Santa 
Barbara and KCOK, Tulare-Visalia. 

OREGON: KALE, Portland; KWIL, Albany; 
KAST, Astoria; KBND, Bend; KOOS, Coos Bay; 
KORE, Eugene; KUIN, Grants Pass; KFJI, 
Klamath Falls, KRNR, Roseburg and KSLM, 
Salem. 

WASHINGTON: KXRO, Aberdeen; KELA, 
Centralia; KRKO, Everett; KWLK, Longview; 
KGY, Olympia; KFIO, Spokane; KUJ. Walla 
Walla and KIT, Yakima; KVI, Seattle-Tacoma. 

IDAHO: KRLC, Lewiston; KWAL. Wallace. 

NEVADA: KATO, Reno. 

NATIONAL REPRESENTATIVE 

John Blair & Co. 

• 

Georgia Major Market Trio 

(Address Any Station or The Katz Agency) 
PERSONNEL 

General Manager (WGST). ... John Fulton 

General Manager (WTOC W. T. Knight 

General Manager (WMAZ). . . . .Wilton E. Cobb 
STATIONS 
WGST. Atlanta; WMAZ, Macon; WTOC. 
Savannah. 

REPRESENTATIVE 

The Katz Agency 

• 

Intermountain Network 

248 S. Main St., Salt Lake City I. Utah 
Phone: 4-1843 

President A. L. Glasman 

General Manager George C. Hatch 

General Sales Manager Lynn L. Meyer 

Engineering Director D'Orr Cozzens 

STATIONS 

KALL, Salt Lake City, Utah, (key station); 

KLO, Ogden, Utah; KOVO, Provo, Utah; 

KVNU, Logan, Utah; KOAL, Price, Utah; KID, 

Idaho Falls, Idaho; KVMV, Twin Falls. Idaho; 

KFXD, Nampa-Boise, Idaho; KVRS, Rock 

Springs, Wyoming; KDFN, Casper, Wyoming; 

KWYO, Sheridan, Wyoming; KPOW, Powell. 

Wyoming; KRJF, Miles City, Montana. 

REPRESENTATIVE 

Lewis H. Avery, Inc. 

• 

Kansas State Network 

c/o Don Davis, Scarritt Bldg., Kansas City, Mo. 

Phone: Harrison 1161 

PERSONNEL 

Sales Manager Don Davis 

Program Co-Ordinator John Wahlstedt 

EXECUTIVE COMMITTEE 
Robert Lindsey (KFBI); Bob Laubengayer 
(KSAL); J. Nelson Rupard (KTSW); Clem Mor- 
gan (KVGB); John Schilling (WHB). 
STATIONS 
WHB, Kansas City (Mo.); KFBI, Wichita; 
KSAL, Salina; KTSW, Emporia; KVGB, Great 
Bend. 



The Lone Star Chain 

806 Tower Petroleum Bldg., Dallas (1) 

Riverside 5663 

PERSONNEL 

Chairman of Operating Committee . O. L. Taylor 

Managing Director Clyde B. Melville 

STATIONS 
KGKO, Fort Worth-Dallas; KXYZ, Houston; 
KRIS. Corpus Christi; KTSA, San Antonio; 
KRGV. Weslaco; KGNC, Amarillo; KFYO, Lub- 
bock. 

NATIONAL REPRESENTATIVES 

Taylor-Howe-Snowden Radio Sales 

• 

Mason-Dixon Radio Group 

8 W. King St., Lancaster. Pa. 
Phone 5259 
PERSONNEL 

General Manager Clcdr R. McCollough 

Sales Manager J. Robert Gulick 

Production Manager J. Gorman Walsh 

Technical Director. J. E. Mathiot 

STATIONS 
WDEL, Wilmington, Del.; WORK, York, Pa.; 
WKBO, Harrisburg, Pa.; WGAL, Lancaster, Pa.; 
WAZL, Hazleton, Pa.; WEST, Easton, Pa.; 
WRAW. Reading, Pa. 

NATIONAL REPRESENTATIVE 

Radio Advertising Company 

• 

McClatchy Beeline 

911 7th Street, Sacramento 4, CaL 

Phone: Sacramento 2-5011 

PERSONNEL 

President Eleanor McClatchy 

National Sales Mgr Robert A. Street 

Program Director Emil Martin 

Pub. Rel. Director Evert S. Peterson 

Agricultural Editor Hamilton L. Hintz 

Technical Director .Norman Webster 

STATIONS 
KERN, Bakersfield, Cal.; KMJ. Fresno. CaL; 
KFBK, Sacramento, Cal.; KWG, Stockton, CaL; 
KOH, Reno, Nev. 

REPRESENTATIVE 

Paul H. Raymer Company 

• 

Michigan Radio Network 

1700 Stroh Bldg., Detroit, Mich. 

Phone: Cherry 8321 

PERSONNEL 

General Manager James G. Riddell 

Sales Manager Harold Christian 

Dir. Adv. & Sales Prom. . . William J. Hendricks 
STATIONS 
WXYZ, Detroit (Key Station); WBCM. Bay 
City; WFDF. Hint; WJIM. Lansing; WIBM. Jack- 
son; WELL, Battle Creek; WLAV, Grand 
Rapids; WSOO, Saulte Ste. Marie (Supple- 
mentary Station). 

REPRESENTATIVE 
ABC Spot Sale? 



287 



REGIONAL NETWORKS 



New England Regional 
Network 

26 Grove St., Hartford 15, Conn. 

Phone: Hartford 2-3181 

PERSONNEL 

Chairman Paul W. Morency 

J. B. Conley, John J. Boyle, Wm. H. Rines. 

STATIONS 

WBZ, Boston, Mass.,- WCSH, Portland, Me.; 

WJAR, Providence, R. I.; WLBZ, Bangor, Me.; 

WTIC, Hartford, Conn.,- WRDO, Augusta, Me. 

REPRESENTATIVE 

Weed & Company 

• 

North Central Broadcasting 
System, Inc. 

E-622 First National Bank BIdg., 

St. Paul 1, Minn. 

Phone: Garfield 2851 

PERSONNEL 

President John W. Boler 

Vice-President & Secy. ..... Donn A. Clayton 

Vice-Pres. in Chg. of Sales . . . B. Harland Ohde 

Comptroller Florence E. Tibeau 

STATIONS 
KGCX, Sidney, Mont.,- KLPM. Minot, N. D.; 
KGCU, Mandan-Bismarck, N. D.,- KDLR, Devils 
Lake, N. D.; KSJB. Jamestown, N. D.; KOVC, 
Valley City, N. D.; KABR, Aberdeen, S. D.; 
KSOO, Sioux Falls, S. D.; KVOX, Moorhead- 
Fargo; KGDE, Fergus Falls, Minn.,- KWLM. 
Willmar, Minn.; KMHL, Marshall, Minn..- KATE, 
Albert Lea, Minn.; KWNO, Winona, Minn.; 
WLOL, Minneapolis-St. Paul, Minn.; KLIZ, 
Brainerd, Minn.; WSBR, Superior, Wis.; 
WATW, Ashland. Wis.; WJMS. Ironwood, 
Mich.; WIKB. Iron Mountain, Mich.; WHDF. 
Calumet. Mich.; WDMJ. Marquette, Mich.; 
Escanaba, Mich. 

• 

Northern Broadcasting & 
Publishing, Ltd. 

Thomson Bldlg., Timmins, Ont., Canada 
Phone: 500 
PERSONNEL 

President. R. H. Thomson 

Secretary-Treasurer S. F. Chapman 

Supervisor of Stations Jack M. Davidson 

Chief Engineer .George McCurdy 

Manager (CKGB). .H. Freeman 

Manager (CJKL) B. G. Shellon 

Manager (CFCH) Cliff Pickrem 

Managel (CHEX). H. G. Burley 

Manager (CKWS). .Roy Hofi 

STATIONS 
CKGB, Timmins, Ont.; CJKL, Kirkland Lake. 
Ont.; CFCH, North Bay- Ont.; Associated Sta- 
tions: CHEX: Peterborough, Ont.; CKWS, Kings- 
ton, Ont. 



BRANCH OFFICES 

Bank of Commerce Bldg., Toronto, Ontario 

Phone: AD 8895 

Supervisor Jack Davidson 

1010 University Tower Bldg., Montreal, Quebec 

Phone: HA 3051 
Manager R. A. Leslie 

• 

Northwest Network 

c/o KSTP. Hotel Saint Paul, St. Paul 2, Minn. 
Phone, Cedar 5511 
Sales Office: c/o KSTP, Radio City, Minne- 
apolis 2, Minn. 

Phone: Bridgeport 3222 
PERSONNEL 

General Manager Stanley E. Hubbard 

Treasurer Kenneth M. Hance 

Sales Manager Miller C. Robertson 

STATIONS 
KSTP, St. Paul-Minneapolis, Minn. (Key sta- 
tion); WEBC, Duluth, Minn.; KYSM, Mankato, 
Minn.; WMFG, Hibbing, Minn.; WHLB, Vir- 
ginia, Minn.; KROC, Rochester, Minn.; KFAM. 
St. Cloud. Minn.; KFYR, Bismarck, N. D.; 
WDAY, Fargo, N. D.; WEAU, Eau Claire. 
Wise, WJMC, Rice Lake, Wise. 

NATIONAL REPRESENTATIVE 
Edward Petry & Co. 

• 

The Oklahoma Network 

APCO Tower, Oklahoma City, Okla. 
PERSONNEL 

Managing Director Robert D. Enoch 

STATIONS 
KTOK, Oklahoma City; KGFF, Shawnee; 
KBIX, Muskogee; KCRC, Enid; KADA, Ada; 
KOME, Tulsa; KVSO, Ardmore. 

NATIONAL REPRESENTATIVE 

Taylor-Howe-Snowden Radio Sales 

• 

The Pennsylvania Network 

1622 Chestnut St., Philadelphia 3, Pa. 

Phone Locust 7700 

PERSONNEL 

General Manager. Leon Levy 

Asst. Manager P. J. Sharkey 

Technical Director. George Lewis 

STATIONS 
WCAU, Philadelphia (key station); WGAL. 
Lancaster; WORK, York; WAZL, Hazleton; 
WEST, Easton; WSAN. Allentown; WFBG. 
Altoona; WERC, Erie; WLEU, Erie; WHP, 
Harrisburg; WKBO, Harrisburg; WJAC. Johns- 
town; WKST, New Castle; KDKA, Pittsburgh; 
WJAS, Pittsburgh; KQV, Pittsburgh; WCAE. 
Pittsburgh; WRAW, Reading; WARM, Scran- 
ton; WGBI, Scranton; WKOK, Sunbury? WTPA, 
Washington; WBRE, Wilkes-Barre; WBAX, 
Wilkes-Barre; WRAK. Williamsporf (Harris 
burg, Scranton, Wilkes-Barre. Pittsburgh and 
Erie stations optional). 



288 



REGIONAL NETWORKS 



Quaker Network 

WFIL. Widener Bldg., Philadelphia, Pa. 
Phone; Rittenhouse 6900 

PERSONNEL 
General Manager Roger W. Clipp 

STATIONS 
WFIL, Philadelphia; WEST. Boston; WORK. 
York; WAZL. Hazleton; WGAL. Lancaster; 
WGBI. Scranton; WBRE. Wilkes Barre; WOO. 
Harrisburg; WKOK. Sunbury; WRAK, Wil- 
liamsport; WFBG. Altoona; WJAC. Johnstown; 
WLEU. Erie; WSAN, Allentown; WWSW. 
Pittsburgh; WSNJ. Brldgeton, N. J. 

• 

South Central Quality 
Network 

Address Individual Stations 
PERSONNEL 

Manager (WMC) H. W. Slavick 

Manager (WJDX) Wiley Harris 

Manager (WSMB) H. Wheelahan 

Manager (KARK) G. E. Zimmerman 

Manager (KWKH) Fred Ohl 

• 

Tennessee Valley 
Regional Network 

531 S. Gay St., Knoxville 2, Tenn. 

Phone: 2-7111 

PERSONNEL 

Business Manager (WROL). C. H. Frazier 

STATIONS 

WOPI. Bristol, Tenn.-Va.; WROL, Knoxville. 

Tenn.; WKPT, Kingsport. Tenn. 

REPRESENTATIVES 

Harry E. Cummings (Jacksonville, Fla.) 

Burn-Smith Co. (New York-Chicago) 

• 

The Texas Quality Network 

Address Individual Stations 
The Texas Quality Network is a cooperative 
group of stations, each outlet being a sales 
office for the other. 

PERSONNEL 

Manager (WFAA) Martin Campbell 

Manager (WBAP) George Cranston 

Manager (WO AI) Hugh A. L. Halff 

Manager (KPRC) -Kem Tips 

STATIONS 
WFAA, Dallas 2; WBAP, Fort Worth 2; 
WOAL, San Antonio 6; KPRC, Houston 2. 

NATIONAL REPRESENTATIVE 
Edward Petry & Co.. Inc. 



Texas State Network 

1201 West Lancaster Ave., Fort Worth 1, Texas 
Phone 3-3473 
PERSONNEL 

President Gene L. Cagle 

General Manager Gene L. Cagle 

Assistant Gen. Manager. .Frances Williamson 

Program Director Russ Lamb 

Chief Accountant D. C. Hornburg 

Traffic Manager Forrest W. Clough 

Merchandising Director Forrest W. Clough 

Chief Engineer Truett Kimzey 

Musical Director Frances Kay 

Sales & Promotion Mgr Leonard Coe 

STATIONS 
KFJZ, Fort Worth; KRBC. Abilene; KGKL. 
San Angelo; KBST, Big Spring; KCRS, Midland; 
KRRV, Sherman; KPLT, Paris; KABC. San 
Antonio; KTEM. Temple; WRR, Dallas; KCMC. 
Texarkana; WACO, Waco; KFRO, Longview; 
KMAC, San Antonio; KBWD, Brownwood; 
KNOW. Austin; KTHT, Houston; KGVL, Green- 
ville. 

NATIONAL REPRESENTATIVE 
Weed & Co. 

• 

The Tobacco Network 

P. O. Box 1150, Raleigh, North Carolina 
Phone 6411 

PERSONNEL 

President .Louis N. Howard, WHIT 

Secretary Harry Bright, WGBR 

Treasurer Allen Wannamaker, WGTM 

Program Director .Ray Reeve 

Sales Manager Philip F. Whitten, Raleigh 

Vice-President B. S. Hodges, Jr., WGTC 

STATIONS 
WFNC. Fayetteville. N. C; WGBR, Golds- 
boro. N. C; WRAL. Raleigh, N. C; WGTM. 
Wilson. N. C; WGTC, Greenville. N. C; WHIT, 
Greenville, N. C; WJNC, Jacksonville, N. C. 

NATIONAL REPRESENTATIVES 
The Walker Company 

Tri-City Stations of Virginia 

Allied Arts Bldg., Lynchburg, Va. 
Phone: 3032 

PERSONNEL 

Manager Philip P. Allen 

Traffic Manager Catherine Gleason 

Engineer . John Orth 

STATIONS 
WSLS. Roanoke; WLVA, Lynchburg; WBTM. 
Danville. 

REPRESENTATIVE 
Philip P. Allen 



289 



REGIONAL NETWORKS 



West Virginia Network 

CHARLESTON BROADCASTING CO. 

1016 Lee St., Charleston, W. Va. 

Phone: 28-131 

PERSONNEL 

President. John A. Kennedy 

Managing Director & V.P.. .Howard L. Chernoff 

Sales Manager Howard L. Chernoif 

Promotion Manager John Sinclair 

Program Director Berton Sonis 

Musical Director Leah Sloman 

Technical Supervisor Odes Robinson 

WBLK Manager George Blackwell 

WPAR Manager George Clinton 

WSAZ Manager Marshall Rosene 

WCHS Manager Howard L. Chernoif 

STATIONS 
WCHS. Charleston; WPAR. Parkersburg; 
WBLK, Clarksburg; WSAZ, Huntington. FM 
applications iiled for these stations. 

NATIONAL REPRESENTATIVE 
The Branham Co. 

• 

The Wisconsin Network, Inc. 

Nash Building 

Wisconsin Rapids, Wise. 

Phone: 90 

PERSONNEL 

President William F. Huffman 

V.P. & Managing Dir Don C. Wirth 

Traffic Manager Geo. T. Frechette 

(Address all communications to Don. C. Wirth) 
STATIONS 
Basic Stations: WRJN, Racine; WCLO. Janes- 
tfllle; WIBU. Madison; WHBL, Sheboygan; 
WHBY, Appleton; WFHR. Wisconsin Rapids; 
KFIZ, Fond du Lac; WSAU. Wausau; Supple- 
mentary Stations: WEMP, Milwaukee; WTAQ, 
Green Bay; WMAM, Marinette; WEAU, Eau 
Claire; WJMS, Ironwood; WATW. Ashland; 
WOSH, Oshkosh; WIGM, Medford; WJMC, 
Rice Lake; WCMT. Manitowoc; WKBH, La 
Crosse; WDSM, Superior. 

• 

The Wolverine Network 

Keeler Building, Grand Rapids 2, Mich. 
Phone: 6-5461 

President Roy C Kelley 

Gen. Manager Hy M. Steed 

STATIONS 

WLAV, Grand Rapids (Key Station); WTCM, 
Traverse City; WHLS, Port Huron, WATT, 
Cadillac. Mich.; WKBZ, Muskegon; WJTD. 
Chicago, Illionis; WIND, Chicago-Gary, Ind.; 
WKLA, Ludington, Mich.; WELL, Battle Creek. 
Mich.; WIBM, Jackson, Mich.; WHDF. Calumet. 
Mich.; WDBC, Ecanaba, Mich.; WDMJ, Mar- 
quette, Mich.; WJMS, Ironwood. Mich.; 
WMAM, Marinette, Wis.; WJBK, Detroit, Mich,; 
WATW, Ashland, Wis. 



The Yankee Network 

21 Brookline Ave., Boston 15, Mass. 
Phone: Commonwealth 0800 
PERSONNEL 
Chairman of Board-General Manager 

John Shepard 3rd 

Executive Vice-President... Linus Trovers 

Vice-President George W. Steffy 

Control'-er Robert F. Ide 

Assistant Controller Howard F. Wright 

Station Relations. John Thornton 

Sales Executive Gordon Jenkins 

Editor, Yankee Network News Service, 

Leland Bickford 

Director of Promotion James S. Powers 

Director of Special Events Lester Smith 

BOARD OF DIRECTORS 
William O'Neil; Loren Angus McQueen; 
Samuel Smith Poor; James W. Haggerty; John 
Shepard 3rd; Henry Linus Travers; Frank 
Knowlton. 

STATIONS 
WNAC, Boston; WFAU, Augusta; WJOR, 
Bangor; WICC, Bridgeport; WKXL, Concord; 
WSAR, Fall River; WEIM, Fitchburg; WHAI. 
Greenfield; WONS, Hartford; WHYN, Holy- 
oke; WLNH, Lacania; WCOU, Lewiston-Au- 
burn; WLLH, Lowell-Lawrence; WKBR, Man- 
chester; WNLC, New London; WBRK, Pitts- 
field; V/MTW, Portland; WHEB, Portsmouth- 
Dover; WEAN, Providence; WSYB, Rut' and; 
WWSR, St. Albans; WWCO, Waterbury. Conn.; 
WDEV, Waterbury, Vt.; WAAB, Worcester. 

BRANCH OFFICES 

34 Mechanic St., Worcester 8, Mass. 

Phone: Worcester 2-5611 

WAAB Supervisor H. Wm. Koster 

Crown Hotel, Providence 2, R. I. 
Phone: DEXter 1500 

WEAN Supervisor Malcolm Parker 

54 Pratt Street, Hartford 4, Conn. 
Phone: Hartford 7-9131 

WONS Supervisor Ralph Kanna 

Falmouth Hotel, 212 Middle St., Portland 3, Me. 
Phone: Portland 4-2649 

WMTW Supervisor Charles Curiin 

Hotel Stratfield, Bridgeport 1, Conn. 

Phone: Bridgeport 6-1121 

WICC Supervisor Joseph Lopez 

NATIONAL REPRESENTATIVE 
Edward Petry & Co., Inc. 

• 

Z Net 

P. O. Box 1956, Butte, Montana 

Phone: 22-3-44 

PERSONNEL 

Manager E. B. Craney 

STATIONS 
KGIR. Butte; KPFA, Helena; KRBM. Bozeman. 



290 



For the best in business and 
financial news . . . 




291 





Good Music Leads A City 



Haifa million families... leaders of thought 
. . . people of taste . . . listeners to WQXIA ... are 
pace-setters in New York. This vast audience — 
a city within a city— finds WQXR a source of 
entertainment, news and relaxation. It tunes to 
WQXR for 62% of its radio listening time; 
38,000 families pay $1 a year each for WQXR's 
Monthly Program Guide. 



These families are selective in the programs 
they prefer, in the products they huy. Over 80 
sponsors now sell this important above-average 
income market. To improve New York sales, 
spearhead your advertising with WQXK . . . 
"New York's Most Beloved Radio Station ". . . 
famed for good music and the news bulletins 
of The New York Times. 



wqxr 

AND FM STATION WQXQ 
Radio Stations of Slj* $£tO Jfork SitU*g 



STATO0NIS 



it 



Alphabetical Listing 



U. S. Standard Stations 

Indexed by Call Letters — 

Power and Frequency 



Stations Alphabetically 
Listed by States— Cities 



Personnel 



Other Detailed Information 



Index Of The 

Standard Stations 

Of The United States 



Call Letters — City — Power — Frequency in Kilocycles — Page Number Providing 

Complete Information 

Key to Abbreviations: C.P. — Construction Permit; d — daytime; n — night. 



Call 
-etters 



KABC 

KARB 

KADA 

KAFY 

KAKC 

KALIS 

KALE 

KALL 

KAMD 

KANA 

KAND 

KANE 

KANS 

KAKK 

KAMI 

KARV 

KASA 

KAST 

KATE 

KATO 

HAVE 

KBIO 

KBIX 

KBIZ 

KBKR 

KBLF 

KBJIY 

KBXD 

KBNE 

KBOL 

KBON 

KBOW 

KBFS 

KBST 

KBTM 

KBUN 

KBUR 

KBWD 

KCHS 

KCIL 

KCKN 

KCMC 



Frequency 
City in Kilocycles 

San Antonio, Texas G80 

Aberdeen, S. D 1420 

Ada, Okla 1230 

Bakersfield, Calif 1400 

Tulsa, Okla 1570 

Alexandria, La 580 

Portland, Ore 1330 

Salt Lake City, Utah 010 

Camden, Ark 1150 

Anaconda, Mont 1230 

Corsicana, Texas • 1310 

New Iberia, La 1240 

Wichita, Kans 1210 

L'ttle Kock, Ark 020 

Fresno, Calif 1130 

Mesa, Ariz 1100 

Elk City, Okla 1210 

Astoria, Ore 1230 

Albert Lea, Minn 1150 

Reno, Nev. 1310 

Carlsbad. N. M 1240 

Burley, Idaho 1400 

Muskogee, Okla 1100 

Ottuimva, Iowa 1210 

Baker, Ore 1100 

Red Bluff, Calif 1100 

Billings, Mont 1230 

Bend, Ore 1310 

Boulder City, Nev 1150 

Boulder, Colo 1400 

Omaha, Neb 1100 

Butte, Mont 1480 

Portland, Ore 1150 

Big Spring, Texas 1100 

Jonesboro, Ark 1230 

Bemidji, Minn 1450 

Burlington, Iowa 1400 

Brownwood, Texas 1380 

Hot Springs, N. M 1400 

Houma, La 1400 

Kansas City, Kans 1340 

Texarkana, Texas 1230 

294 



Power 


See 


in Watts 


Page 


50000 


633 


5000 


G08 


250 


563 


250 


320 


1000 


567 


1000 


427 


5000 


572 


1000 


638 


250 


323 


250 


480 


250 


621 


250 


430 


250 


4J0 


5000 


325 


5000 


331 


250 


320 


100 


564 


250 


560 


250 


463 


250 


486 


250 


401 


250 


384 


250 


564 


250 


412 


250 


560 


250 


340 


250 


480 


250 


560 


250 


486 


250 


340 


250 


484 


250 


481 


100 


573 


250 


610 


250 


325 


250 


463 


250 


408 


1000 d., 500 


n. 620 


250 


404 


250 


420 


250 


410 


250 


635 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



Set 

Page 



KCMJ 
KCMO 

KCOK 

KCOL 

KCOR 

KCOW 

KCOY 

KCRA 

KCRC 

KCKS 

KCRT 

KCVR 

KDAL 

KDB . 

KDFN 

KDKA 

KDLR 

KDNT 

KDON 

KDRO 

KDRS 

KDTH 

KDYL 

KEBE 

KECA 

KECK 

KEEN 

KEIO 

KELA 

HELD 

KELN 

KELO 

KENI 

KENO 

KERN 

KERO 

KEVR 

KEX . 

KEYS 

KFAB 

KFAC 

KFAM 

KFAR 

KFRB 

KFBC 

KFBI 

KFBK 

KFDA 

KFDM 

KFEL 

KFEQ 

KFFA 

KFGQ 

KFII . 

KFI . 

KFIO 

KFIZ 

KFJB 

KFJI 

KFJM 

KFJZ 

KFKA 



Palm Springs, Calif 1310 

Kansas City, Mo 1180 

Tulare, Calif 1210 

Ft. Collins, Colo 1100 

San Antonio, Texas 1350 

Ellensbnrg, Wash 1210 

Santa Maria, Calif 1100 

Sacramento, Calif 1310 

Enid, Okla 1390 

Midland, Texas 1230 

Trinidad, Colo 1210 

Lodi, Calif 1570 

Dtiiiith, Minn G10 

Santa Barbara, Calif 1490 

Casper, Wyo 1170 

Pittsburgh, Pa 1020 

Devils Lake, N. D 1210 

Denton, Texas 1150 

Monterey. Calif 1210 

Sedalia, Mo 1490 

Paragould, Ark. 1190 

Dubuque, Iowa 1370 

Salt Lake City. Utah 1320 

Jacksonville, Texas 1400 

Los Anaeles, Calif 790 

Odessa, Texas 920 

San Jose, Calif 1370 

Pocatello, Idaho 1450 

Centralia-Chehalis, Wash 1170 

El Dorado, Ark 1400 

Ely, Nev 1230 

Sioux Falls, S. D 1230 

Anchorage, Alaska 550 

Las Vegas, Nev 1400 

Bakersfield, Cnlif 1410 

Bakersfield, Calif 1230 

Seattle, Wash 1090 

Portland, Ore 1190 

Corpus Christ!, Texas 1190 

Lincoln, Nebr 1110 

Los Angeles, Calif 1330 

St. Cloud, Minn 1450 

Fairbanks, Alaska 610 

Great Falls, Mont 1310 

Cheyenne, Wyo 1210 

Wichita, Kans 1070 

Sacramento, Calif 1530 

Amarillo, Texas 1230 

Beaumont, Texas 5G0 

Denver, Colo 950 

St. Joseph, Mo G80 

Helena, Ark 1490 

Boone, Iowa 12G0 

Wichita, Kans 1330 

Los Angeles, Calif G10 

Spokane, Wash 1230 

Fond-Du-Lac, Wis 1150 

Marshalltown, Iowa 1230 

Klamath Falls, Ore 1210 

Grand Forks, N. D 1110 

Fort Worth, Texas 1270 

Greeley, Colo 910 

295 



250 


338 


C.P. 810 5000 


475 


C.P. 5000 d., 10,000 n. 




250 


318 


250 


352 


1000 


634 


250 


648 


250 


347 


250 


340 


1000 


564 


250 


630 


250 


352 


250 


334 


1000 


463 


250 


346 


1000 


666 


50000 


592 


250 


513 


250 


623 


250 


337 


250 


478 


250 


326 


1000 


410 


5000 


639 


250 


629 


5000 


334 


1000 


631 


1000 


345 


250 


385 


1000 


618 


250 


323 


250 


486 


250 


609 


5000 


669 


250 


486 


1000 


329 


250 


329 


10000 


650 


5000 


573 


250 


620 


50000 


483 


1000 


335 


250 


466 


10000 


669 


5000 


481 


250 


567 


5000 d., 1000 n. 


419 


10000 


341 


250 


618 


1000 


619 


5000 


350 


5000 


478 


250 


324 


250 


408 


5000 


419 


50000 


335 


250 


652 


250 


661 


250 


411 


100 


571 


1000 


543 


5000 


625 


1000 


353 



Call 

Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



Lawrence, Kans 1250 

Klamath Falls, Ore 1450 

San Diego, Calif 1450 

Tulsa, Okla 1050 

Shenandoah, Iowa 920 

Lincoln, Neb 1240 

Long Beach, Calif 1280 

Helena, Mont 1240 

Fort Smith, Ark 1400 

Spokane, Wash 920 

Anchorage, Alaska 790 

San Francisco, Calif 610 

Fresno, Calif 1340 

Longview, Texas 1370 

Columbia, Mo 1400 

San Diego, Calif 600 

Los Angeles, Calif 1150 

Las Vegas, N. M 1230 

Clayton, Mo 850 

Los Angeles, Calif 1020 

Cape Girardeau, Mo 1400 

Hollywood, Calif 980 

Nampa, Idaho 580 

Grand Junction, Colo 920 

San Bernardino, Calif 1240 

Lubbock, Texas 1340 

Bismarck, N. D 550 

Spokane, Wash 1510 

Gallup, N. M 1230 

San Diego, Calif 1360 

Harlingen, Texas 1240 

Springfield, Mo 1260 

Mandan, N. D 1270 

Sidney, Mont 1480 

Fergus Falls, Minn 1230 

Stockton, Calif 1140 

Sterling, Colo 1230 

Boise, Idaho 1340 

Long Beach, Calif 1390 

Kalispell, Mont 1340 

Shawnee, Okla 1450 

Hollywood, Calif 1230 

Roswell, N. M 1400 

Kearney, Neb 1340 

Pierre, S. D 630 

Coffeyville, Kans. 690 

Albuquerque, N. M 1260 C.P. 610 

Pueblo, Colo 1350 

Little Rock, Ark 1230 

Billings, Mont 790 

Butte, Mont 1370 

Alamosa, Colo 1450 

Tyler, Texas 1490 

San Angelo, Texas 1400 

Fort Worth, Texas 570 

Scottsbluff, Neb 1490 C.P. 1320 

Mason City, Iowa 1300 

Safford, Ariz 1450 

Honolulu, Hawaii 590 

Amarillo, Texas 1440 

Dodge City, Kans 1370 

San Francisco, Calif 810 

Fayetteville, Ark . 1450 

296 



5000 d. 


1000 n. 


418 


250 




571 


250 




343 


1000 




567 


1000 d. 


500 n. 


412 


250 




484 


1000 




334 


250 




481 


250 




323 


5000 




652 


1000 C.P. 5000 


669 


5000 




343 


250 




331 


1000 




629 


250 




473 


1000 




341 


2500 d. 


1000 n. 


335 


250 




494 


5000 




473 


1000 




335 


250 




473 


5000 




333 


1000 




385 


1000 d. 


500 n. 


352 


250 




341 


250 




630 


5000 
0000 




543 
652 


250 




494 


1000 




343 


250 




627 


5000 




479 


250 




544 


1000 




482 


250 d. 


100 n. 


463 


5000 




347 


250 d. 


,100 n. 


350 


250 




384 


5000 




334 


100 




481 


250 




566 


100 




333 


250 




495 


250 




483 


200 




608 


1000 d. 


500 n. 


415 


1000 C.P. 5000 


493 


1000 d. 


. 500 n. 


352 


250 




325 


5000 




480 


5000 




481 


250 




349 


250 




636 


250 




633 


5000 




625 


250 C.P. 1000 


485 


5000 




411 


250 




321 


5000 




671 


5000 d. 


, 1000 n. 


618 


1000 d. 


, 250 n. 


415 


7500 




344 


250 




323 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Honolulu, Hawaii 760 

Greenville, Texas 1400 

Missoula, Mont 1290 

Portland, Ore 620 

Olympia. Wash 1240 

Hastings, Neb 1230 

Hilo, Hawaii 1230 

Okmulgee, Okla 1210 

Los Angeles, Calif 930 

Hannibal, Mo 1310 

Honolulu, Hawaii 1400 

Harrison, Ark 1240 

Spokane, Wash 590 

Chico, Calif 1200 

Watsonviile, Calif 1310 

Eureka, Calif 1240 

Clovis, N. M 4240 

Spencer, Icwa 1240 

Idaho Falls, Idaho 1350 

Boise, Idaho 1380 

Eureka, Calif 1 180 

Glendale, Calif 870 

Idaho Falls, Idaho 1400 

Grand Forks, N. I) 4440 

Juneau, Alaska 1460 

Bay City, Texas 4110 

Seattle, Wash 710 

Santa Barbara, Calif 1340 

Yakima, Wash 1280 

Garden City, Ivans 1240 

Pecos, Texas 1 100 

Durango, Colo 1100 

Vernal, Utah 1340 

San Francisco, Calif 1100 

Seattle, Wash 950 

Visalia, Calif 1100 

Los Angeles, Calif, 570 

La Grande, Ore. 1450 

BIytheville, Ark 900 

Twin Falls, Idaho 4490 

Brainerd, Minn 1400 

Ogden, Utah 4430 

San Jose, Calif 4470 

Minot, N. D 1390 

Little Rock, Ark 1010 

Galveston, Texas 1100 

Ogden, Utah 730 

Oakland, Calif 910 

Denver, Colo 560 

Shenandoah, Iowa 980 

San Antonio, Texas 1240 

Kansas City, Mo 980 

Medford, Ore 1440 

Mitchell, S. D 4490 

Marshall, Minn 1400 

Fresno, Calif 580 

Monroe, La 1440 

Grand Island, Neb 750 

Tacoma, Wash 1360 

St. Louis, Mo 1120 

Los Angeles, Calif 710 

Wailuku-Maui, Hawaii 550 

Marysville, Calif 1450 

297 



Power 
in Watts 


See 
Page 


2500 


671 


250 


627 


5000 d., 1000 n. 


482 


5000 


573 


250 


649 


250 


483 


250 


671 


250 


566 


5000 


336 


250 


473 


250 


671 


250 


324 


5009 


653 


1000 


330 


250 


348 


250 


330 


250 


494 


•^50 


413 


5000 d., 500 n. 


384 


2500 d., 1000 n. 


384 


1000 


331 


250 


331 


250 


385 


1C00 d., 500 n. 


544 


5G0J 


669 


1000 


619 


50000 


650 


250 


347 


1000 


655 


250 


446 


250 


633 


250 


351 


250 


640 


1000 


344 


5000 


651 


250 


348 


5000 


336 


250 


571 


1000 


323 


250 


386 


250 


463 


5000 


638 


5000 


345 


1 000 


544 


10000 d., 5000 n. 


325 


250 


627 


1000 


638 


1000 


337 


5000 


350 


5000 


412 


250 


634 


5000 


475 


1000 


572 


250 


608 


250 


464 


5000 


331 


5000 d., 1000 n. 


429 


1000 


483 


5000 


653 


50000 


478 


50000 


336 


1000 


672 


250 


336 



Call 

Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 

Page 



KMYR 

KNAK 

KNEL 

KNET 

KNOE 

KNOW 

KNX . 

KOA . 

KOAC 

KOAL 

KOAM 

KOAT 

KOB . 

KOCA 

KOCY 

KODI 

KODK 

KODL 

KODY 

Kon . 

KOIL 

KOIN 

KOKO 

KOL . 

KOLO 

KOMA 

KOME 

HOMO 

KONO 

KONP 

KOOS 

KOPO 

KOBE 

KOKN 

KOTA 

KOTN 

KOVC 

KOVO 

itown 

KOY . 

KPAB 

KPAO 

KPDN 

KPDR 

KPFA 

KPHO 

KPKW 

KPLC 

KPLT 

KPMC 

KPMO 

KPO . 

KPOA 

KPOF 

KPOW 

KPPC 

KrQ . 

KPKC 

KPRK 

KPRL 

KPUO 

KPSC 

KQEA 



Denver, Colo 1310 

Salt Lake City, Utah 1100 

Brady, Texas 1190 

Palestine, Texas 1150 

Monroe, La 1150 

Austin, Texas 1190 

Hollywood, Calif 1070 

Denver, Colo. 850 

Corvalis, Ore. . 550 

Price, Utah 1230 

Pittsburgh, Kans 810 

Albuquerque, N. M 1150 

Albuquerque, N. M.. 770 

Kilgore, Texas 1210 

Oklahoma City, Okla 1310 

Cody, Wyo. 1100 

Kodiak, Alaska 1239 

The Dalles, Ore 1230 

North Platte, Neb 1210 

Reno, Nev 630 

Omaha, Neb 1290 

Portland, Ore. 970 

La Junta, Colo 1100 

Seattle, Wash 1300 

Reno, Nev. 920 

Oklahoma City, Okla 1520 

Tulsa, Okla 1310 

Seattle, Wash 1000 

San Antonio, Texas 1100 

Port Angeles, Wash 1150 

Coos Bay, Ore 1230 

Tucson, Ariz 1150 

Eugene, Ore. 1150 

Fremont, Neb 1100 

Rapid City, S. D 1380 

Pine Bluff, Ark 1190 

Valley City, N. D 1190 

Provo, Utah 1210 

Omaha, Neb GCO 

Phoenix, Ariz 1550 

Laredo, Texas 1190 

Port Arthur, Texas 1250 

Pampa, Texas 1310 

Alexandria, La 1190 

Helena, Mont 1210 

Phoenix, Ariz 1230 

Pasco, Wash 1310 

Lake Charles, La 1190 

Paris, Texas 1310 

Bakersfield, Calif 1560 

Pomona, Calif. 1G00 

San Francisco, Calif G80 

Honolulu, Hawaii G30 

Denver, Colo 910 

Powell, Wyo. 12G0 

Pasadena, Calif 1210 

Wenatchee, Wash 5G0 

Houston, Texas 950 

Livingston, Mont. . 1310 

Paso Robles, Calif 1230 

Riverside, Calif 1110 

Phoenix, Ariz . . 1150 

Albuquerque, N. M 1150 

298 



250 


351 


250 


G39 


250 


C20 


100 


G31 


250 


429 


250 


G13 


50000 


333 


50000 


351 


5000 d., 1000 n. 


670 


250 


G38 


5000 


418 


250 


493 


50000 d., 25000 n. 


493 


250 


G29 


250 


5G5 


250 


GG7 


250 


G71 


250 d., 100 n 


570 


250 


481 


1000 


48G 


5000 


485 


5000 


573 


250 


353 


5000 


G51 


1000 


486 


5000 


5G5 


250 


567 


5000 


651 


250 


631 


250 


650 


250 


570 


250 


321 


250 


570 


250 


483 


5000 


60S 


250 


326 


250 


514 


250 


638 


500 


485 


1000 


320 


250 


629 


1000 


633 


250 


G31 


250 


427 


250 


481 


250 


320 


250 


G50 


250 


429 


250 


G31 


1000 


329 


500 


339 


50000 


311 


5000 


672 


1000 


351 


1000 


687 


100 


338 


1000 


654 


5000 


628 


250 


482 


250 


339 


1000 


340 


250 


321 


250 


493 



Call 

Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



Pittsburgh, Pa 1410 

San Jose, Calif 710 

Lufkiu, Texas 1340 

Abilene, Texas 1-150 

Bozeman, Mont 1-150 

Colorado Springs, Colo 1240 

Dinuba, Calif 1130 

Berkeley, Calif 1370 

Iryllo, Calif 1400 

Spokane, Wash 1340 

St. Joseph, Mo 1230 

Weslaco, Texas 1290 

Beaumont, Texas 1450 

Odessa, Texas 1410 

Corpus Christi, Texas 1360 

Miles City, Mont 1310 

Los Angeles, Calif 1150 

Everett, Wash 1400 

Lcwiston, Idaho 1350 

Dallas, Texas 1080 

Shreveport, La 1340 

Koseburg, Ore 1490 

Des Moines, Iowa 1350 

Rochester, Minn 1340 

El Paso, Texas GOO 

Brawley, Calif 1300 

Clinton, Iowa 1340 

Oakland, Calif 9G0 

Sacramento. Calif 1240 

Moscow, Idaho 1400 

Sherman, Texas 910 

Seattle, Wash 1150 

Raton, N. M 1490 

Phoenix-Glendale, Ariz 1340 

Manhattan, Kans 580 

Salina, Ivans. 1150 

Huntsville, Texas 1490 

San Francisco, Calif 1450 

Sioux City, Iowa 13G0 

St. Louis, Mo 550 

San Diego, Calif 1170 

Pocatello, Idaho 930 

Lubbock, Texas 950 

San Francisco, Calif 560 

Trinidad, Colo 1280 

Creston, Iowa . 1520 

Silver City. N. M 1340 

Jamestown, N. D 600 

Dallas. Texas 660 

San Jose, Calif 1590 

Salt Lake City, Utah 1 160 

Salem, Ore 1390 

Santa Maria, Calif 1450 

San Mateo, Calif 1550 

Santa Fe, N. M 1400 

Des Moines, Iowa 1160 

Yuma, Ariz 1400 

Sioux Falls S. D 1140 

Stillwater, Okla 840 

Santa Bosa, Calif 1350 

Ontario, Ore 1450 

St. Paul, Minn 1500 

Davenport, Iowa 750 

299 



5000 


591 


5000 


345 


250 


630 


250 


617 


250 


480 


250 


349 


250 


330 


250 


329 


250 


334 


250 


653 


250 


478 


1000 


637 


250 


619 


1000 


630 


1000 


621 


250 


482 


2500 d., 1000 n. 


336 


250 


649 


1000 


385 


50000 


623 


250 


431 


250 


574 


5000 


410 


250 


466 


1000 d., 500 n. 


625 


1000 d., 500 n. 


330 


250 


409 


1000 


338 


250 


341 


250 


385 


1000 


635 


1000 


651 


250 


495 


250 


321 


1000 d., 500 n. 


418 


1000 


418 


250 


629 


250 


344 


5000 


412 


5000 d., 1000 n. 


476 


5000 


343 


00 d., 250 n., C.P.5000 


386 


1000 


630 


5000 d., 1000 n. 


344 


1000 d., 500 n. 


352 


1000 


409 


250 


495 


5000 


544 


1000 


623 


1000 


345 


50000 


639 


1000 


575 


250 


347 


1000 


346 


250 


495 


5000 


410 


250 


322 


5000 


609 


250 


566 


1000 


347 


250 


572 


50000 


466 


250 


409 



Call 

Letters 



KSUB 

KSUN 

RSVP 

RSWM 

KSWO 

KSYL 

KTAR 

KTBC 

RTBI 

KTBS 

KTEM 

KTFI 

RTFS 

KTHS 

KTHT 

KTIP 

KTKC 

KTKX 

KTMC 

KTMS 

KTNM 

RTOH 

KIOR 

KTKB 

RTRC 

KTRF 

KTKH 

KTRI 

KTSA 

KTSM 

KTSW 

KITS 

RTUC 

RTCL 

KTW . 

KTYW 

KTJGN 

Kl IN 

KULA 

KUJ . 

KUOA 

KUOM 

RUSD 

RUT A 

RVAR 

RVAL 

RVAN 

KVCV 

RVEC 

KVET 

RVFD 

RVGB 

KVI . 

KVIC 

RVMV 

RVNT 

RVNU 

RVOA 

RVOC 

RVOD 

RVOE 

RVOL 

KVOO 



City 



Frequency 
in Kilocycles 



Cedar City. Utah 1340 

Bisbee, Ariz 1230 

Artesia, N. M 1450 

Joplin, Mo 1230 

Lnwton, Okla l 1 50 

Alexandria, La 1400 

Phoenix, Ariz 020 

Austin, Texas 590 

Tacoma, Wash 1190 C.P. 810 

Shreveport, La 1 ISO 

Temple, Texas 1400 

Twin Falls, Idaho 1270 

Texarkana, Texas 1400 

Slot Springs, Ark 1090 

Houston, Texas 1230 

Poterville, Calif 1450 

Visalia, Cr.lif 910 

Retch ikan. Alaska 930 

McAlester, Okla 1400 

Santa Barbara, Calif 125(1 

Tncumcari, N. M 1 100 

Lihue, Hawaii 14 90 

Oklahoma City, Okla I 100 

Modesto, Calif 800 

Santa, Fe, N. M 1100 

Thief River Falls, Minn 1230 

Houston, Texas ",10 

Sioux City, Iowa 14 50 

(■an Antonio, Texas 550 

El Paso. Texas 1380 

Emporia, Ivans 1 4 00 

Springfield, Mo. 1400 

Tucson, Ariz 14 00 

Tulsa, Okla 1 130 

Seattle, Wash 1250 

Yakima, Wash 1460 

Eugene, Ore 1400 

Grant Pass, Ore 1340 

Honolulu, Hawaii (590 

Walla Walla, Wash 1 120 

Siloam Springs, Ark 1290 

Minneapolis, Minn 77 

Vermillion, S. 1) 920 

Salt Lake City. Utah 570 

Atchison, Rans 1450 C.P. 1200 

Brownsville, Texas 1490 

Vancouver, Wash 910 

Redding, Calif 1 230 

San Luis Obispo. Calif 920 

Austin, Texas 1300 

Fort Dodge, Iowa 1400 

Great Bend, Rans . 1400 C.P. 1590 

Tacoma, Wash 570 

Victoria, Texas 1490 

Twin Falls, Idaho 1450 

Coeur d'Alene, Idaho . 1430 

Logan, Utah 1230 

Tucson, Ariz 1290 

Casper, Wyoming 1230 

Denver, Colo 630 

Santa Ana, Calif 1480 

Lafayette, La 1340 

Tulsa, Okla 1170 

300 



Power 


See 


in Watts 


Page 


250 


637 


250 


319 


250 


493 


250 


475 


250 


564 


250 


427 


5000 


321 


5000 d., 1000 n. 


619 


250 


653 


1000 


431 


250 


635 


1000 


386 


250 


635 


10*800 d., 1000 n. 


324 


250 


628 


250 


340 


5000 


348 


1000 


671 


250 


564 


1000 


347 


250 


495 


250 


672 


.250 


565 


1000 


337 


250 


495 


250 


467 


50000 


628 


250 


413 


5000 d.. 10(10 n. 


634 


1000 d.. 50!) n. 


625 


250 


415 


250 


479 


250 


322 


5000 


567 


1000 


652 


500 


655 


250 


570 


250 


571 


10,000 


672 


1000 


654 


5000 


326 


5000 


464 


500 


609 


5000 


640 


250 C.P. 1000 


415 


250 


620 


500 


654 


250 


340 


1000 d., 500 n. 


346 


1000 


618 


250 


411 


250 C.P. 5000 


416 


5000 


653 


250 


636 


250 


386 


1000 


384 


250 


637 


1000 


322 


250 


666 


5000 


351 


1000 


346 


250 


429 


50000 


567 



Call 

Letters 



City 



Frequency 
in Kilocycles 



flainvicw, Texas 1400 

Colorado Springs, Colo 1300 

Bellingham, Wash 790 

Moorhead, Minn 1340 

Rock Springs, Wyo 1400 

Santa Fe, N. M 1340 C.P. 1260 

San Mateo, Calif 1050 

Ardmore, Okla 1240 

Vernon, Texas 1490 

Wallace, Idaho 1450 

Watertown, S. D 1240 

Forth Worth, Texas 9T0 

Oakland, Calif 1310 

Corpus Christi. Texas 1010 

Hutchinson, Kans 1450 

Chickasha, Okla 1560 

West Memphis, Ark 990 

Hobbs, N. M 1 190 

Hot Springe, Ark 1340 

Wichita Falls, Texas 620 

Stockton, Calif 1230 

Hutchinson, Kans 1190 

Ft. Smith, Arks 1320 

Altus, Okla 1450 

Albany, Ore 1240 

Ashland, Ore 1400 

Olobe, Ariz 1210 

Portland, Ore 1040 

St. Louis, Mo 1380 

Shreveport, La 1130 

Pasadena, Calif. ' 1430 

Decorah, Iowa 1240 

Longview, Wash , 1400 

Willmar, Minn. 1340 

Winona, Minn 1230 

Poplar Bluff, Mo 1340 

Bartlesville, Okla 1400 

Worland, Wyo 1490 

Jefferson City, Mo 1240 

Muscatine, Iowa 860 

West Plains, Mo 1450 

Pendleton, Ore 1240 

Pullman, Wash 1250 

Springfield, Mo 560 

Waco, Texas 1230 

Sheridan, Wyo 1410 

Seattle, Wash 770 

Waterloo, Iowa 1540 

Portland, Ore 750 

Pasadena, Calif 1110 

Lewiston, Mont 1230 

North Little Rock, Ark 1450 

El Centro, Calif 1230 

Sacramento, Calif 1490 

St. Louis, Mo 630 

Sweetwater, Texas 1240 

Aberdeen, Wash 1340 

Houston, Texas 1320 

San Francisco, Calif 1260 

Prescott, Ariz 1490 

Medford, Ore 1230 

San Diego, Calif 1130 

Merced, Calif 1490 

301 



Power 
in Watts 


See 

Page 


250 


633 


1000 


340 


1000 


648 


250 


465 


250 


667 


100 C.P. 1000 


495 


250 


346 


250 


563 


250 


636 


250 


386 


250 


609 


1000 


627 


1000 


338 


50000 


621 


250 


416 


250 


563 


1000 


326 


100 


494 


250 


325 


5000 d., 1000 n. 


637 


250 


348 


1000 


118 


5000 


324 


250 


56:*, 


250 


569 


250 


560 


250 


320 


1000 


574 


5000 d., 1000 n. 


4T6 


50000 


431 


1000 


339 


250 


409 


250 


649 


250 


467 


250 


467 


250 


477 


250 


563 


250 


667 


250 


473 


250 


412 


250 


i;o 


250 


572 


5000 


650 


5000 d., 1000 n. 


479 


250 


636 


1000 d., 500 n. 


667 


1000 


652 


50000 


413 


10000 


571 


10000 


339 


250 


482 


250 


32<> 


250 


330 


250 


311 


5000 


476 


250 


635 


250 


648 


5000 


628 


5000 d., 1000 n. 


345 


250 


321 


250 


572 


250 


343 


250 


337 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Mankato, Minn 1230 

Yuma, Ariz 1240 

Philadelphia, Pa 10G0 

Worcester, Mass 14-10 

Chicago, 111 950 

Newark, N. J ; 970 

Bangor, Me 910 

Albany, N. Y 1 400 

Waco, Texas 1 ICO 

Akron, 1350 

Atlanta, Ga 590 

Chattanooga, Tenn 1450 

Syracuse, N. Y G20 

Dothan, Ala 1400 

Presque Isle, Me 1150 

Anderson, S. C 1230 

Winston-Salem, N. C 1340 

Chicago, 111 820 

Morgantown, W. Va 1 230 

Akron, 1590 

Mobile, Ala 1410 

Albany, Ga 1590 

Middletown, N. Y 4310 

Adrian, Mich 1500 

Laurel, Miss. 1340 

Annapolis, Md. 1190 

Yincennes, Ind 1 150 

San Juan, P. K G80 

Birmingham, Ala 10.0 

Chattanooga, Tenn 1150 

Johnstown, Pa 1400 

Arlington, Va. 780 

Scranton, Pa 1400 

Lafayette, Ind 4450 

Atlanta, Ga. 1400 

Watertown, N. Y 1240 

Waterbury, Conn 1320 

Cadillac, Mich 1240 

Ashland, Wise 1400 

Alpena, Mich. 1450 

Waukesha, Wics 15 1 

Louisville, Ky 970 

Zarepath, N. J 1380 

Rockingham, N. C 900 

Charlotte, N. C CIO 

Waycross, Ga. . 1230 

Hazlcton, Pa. 1490 

West Lafayette, Ind 920 

Atlantic City, N. J 1190 

Cleveland, Tenn 1340 

Baltimore, Md 1G90 

Fort Worth, Texas 820 

Wilkes-Barre, Pa 1210 

Burlington, N. C 920 

Flint, Mich 1330 

Richmond, Va 1450 

Chicago, 111 780 

Augusta, Ga. 1340 

Brooklyn, N. Y 1330 

Indianapolis, Ind 1550 

Ponca City, Okla 1230 

Bay City, Mich . 1410 

Eiizabethton, Tenn 1210 

302 



Power 


Set 


in Watts 


Page 


250 


4G4 


250 


322 


50000 


585 


5000 


419 


1000 


390 


1000 


491 


1000, 5000 C.P. 


432 


250 


497 


1000 


G3G 


5000 


C17 


5000 


373 


250 


G10 


1000 


523 


250 


315 


100 C.P. 250 


434 


250 


G03 


250 


511 


5000 


390 


250 


G58 


5000 


517 


5000 


317 


1000 


373 


250 


503 


250 


451 


250 


470 


1000 


437 


250 


407 


10,000 


G75 


5000 


313 


5000 d., 1000 n. 


G10 


250 


582 


1000 


Gil 


250 


591 


250 


40G 


250 


373 


250 


527 


1000 


358 


250 


452 


250 


GGO 


250 


451 


250 


6G6 


5000 


423 


5000 d., 1000 n. 


492 


1000 


538 


5000 d., 1000 n. 


531 


250 


383 


250 


581 


500O d., 1000 n. 


407 


250 


489 


250 


Gil 


50000 


437 


50000 


G27 


250 


59G 


1000 


529 


1000 


45G 


250 


G45 


50000 


391 


250 


376 


1000 


499 


250 


403 


250 


5GG 


1000 d., 500 n. 


451 


250 


G12 



Call 

Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 

Page 



WHEN 

WBGE 

WBIIB 

WBHF 

frit IIP 

WHIG 

Wit I IS 

Wit I J 

WBI.K 

ttltM L 

WltNS 

WBNX 

WBNY 

WBOB 

WBOC 

WBOM 

WBOW 

WBPZ 

WBRB 

WltKC 

Wit KB 

WRKK 

W'BRW 

wit is y 

WBSR 
WBT . 
IVUTA 
WBTII 
WBTM 
WBUY 

n*nvN 

WRZ . 

witz.v 

WCAR 

WCAL 

WCAM 

WCAO 

WCAP 

WCAR 

WCAT 

WCAU 

WCAW 

WCAX 

WTAZ 

WCBC 

wcri 

WCBM 

wens 

WCBT 

wcco 

WCCP 
WCFD 
WCFL 

wciiA 

WCIIS 
WC1IV 
WCIF 
WCIL 
WCJU 
WCKB 
WCKY 

wn.o 

WCMA 



BnfTalo, N. Y 930 

Atlanta, Ga 1340 

Fitzgerald, Ga 1240 

Cartersville, Ga 1450 

Huntsville, Ala 1230 

Greensboro, N. C 1470 

Knoxville, Tenn 1240 

Dalton, Ga 1230 

Clarksburff, W. Va 1400 

Macon, Ga 1240 

Columbus, 14fi0 

New York, N. Y 1390 

Buffalo, N. Y 1400 

Galax, Va 1400 

Salisbury, Mil 1230 

Oak Ridge, Tenn 1490 

Terre Haute, I ml 1230 

Lock Haven, Ta 1230 

Red Bank, X. J 1240 

Birmingham, Ala 960 

Wilkes-Barre, Va 1340 

rittsfidd. Mass 1340 

Welch, W. Va 1310 

Waterbury, Conn 1590 

Tensaccla, Fla 1450 

Charlotte. N. C 1110 

Batavia, N. Y 1190 

Williamson. W. Va 1400 

Danville. Va 1400 

Lexington, N. C 1190 

Brooklyn. N. Y 1430 

Boston. Mass 1030 

Springfield. Mass 1030 

Pittsburgh, Pa. 1250 

Northfleld, Minn 770 

Camden, N. J 1310 

Baltimore. Mil 000 

Asbury Park, N. J 1310 

Pont r ac, Mich 1 130 

Rapid City, S. B 1230 

Philadelphia, Pa 1210 

Charleston, W. Va 1400 

Burlington, Vt G20 

Carthage, 111 990 

Anderson, Ind 1470 

Columbus, Miss 1340 

Baltimore. Mil 1400 

New York, N. Y 880 

Roanoke Rapids. N. C 1230 

Minneapolis, Minn 830 

Savannah, Ga 1450 

l)u Bote, Pa 1230 

Chicago, III 1000 

Chambersburg, Pa 800 

Charleston, XV. Va 580 

Charlottesville, Va 1240 

Madisonville, Ky 730 

Carbondale, HI 1020 

Columbia, Miss 1450 

Dunn, N. C 780 

Cincinnati, 1530 

Jancsville, Wise 1230 

Corinth, Miss 1230 

303 



5000 


499 


250 


375 


250 


379 


250 


377 


250 


316 


5000 


534 


250 


613 


250 


378 


250 


657 


250 


379 


5000 d., 1000 n 551 


5000 


505 


250 


500 


250 


642 


250 


439 


250 


517 


250 


407 


250 


584 


100 


492 


5000 


314 


250 


596 


250 


448 


250 


659 


5000 


358 


250 


368 


50000 


531 


250 


497 


250 


660 


250 


642 


250 


537 


1000 d., 500 


n. 499 


50000 


441 


1000 


441 


5000 


592 


5000 


466 


500 


489 


5000 


437 


BOO 


489 


1000 


460 


100 


608 


50000 


587 


250 


657 


1000 


640 


1000 


390 


1000 


401 


250 


468 


250 


437 


50,000 


505 


250 


538 


50000 


464 


250 


381 


250 i 


578 


10000 


391 


1000 


577 


5000 


656 


250 


642 


250 


424 


1000 


389 


250 


468 


1000 


532 


50000 


548 


250 


661 


250 


468 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Ashland, Ky 1340 

Canton, Ohio 1060 

Elizabeth, N. C 1100 

Concord, N. H 1490 

Cenitralia, 111 1210 

Pensacola, Fla 1370 

West Yarmouth, Mass 1240 

Meridian, Miss 010 

Columbus, 1230 

Boston, Mass 11.50 

Columbia, S. C 1400 

Lewiston, Maine 1240 

Montgomery, Ala 1240 

Cincinnati, 1230 

Tarboro, N. C 760 

Johnstown, Pa 1230 

Greenwood, S. C 1450 

Chicago, 111 1240 

Charleston, S. C 1390 

Portland, Me 970 

Andalusia, Ala 1310 

New Brunswick, N. J 1450 

Corbin, Ky 1100 

Springfield, 111 1150 

Bristol, Tenn 690 

Indiana, Pa 1450 

Tampa, Fla 1250 

Kansas City, Mo 610 

Columbus, Ga 1340 

Danville, 111 1480 

Savannah, Ga 1400 

Philadelphia, Pa 1400 

Fargo, N. D 970 

Escanaba, Mich 14 90 

Roanoke, Va 960 

Orlando. Fla. , 5S0 

Chattanooga, Tenn 1 100 

Wilmington, Del. 1 150 

Waterbury, Vt 550 

Minneapolis, Minn. 1130 

Bradenton. Fla 1490 

Marshfield, Wise 1450 

Panama City, Fla 1230 

Marquette. Mich 1340 

Durham. N. C 1490 

Chattanooga, Tenn 1310 

Hartford. Conn 1 360 

Dillon, S. C £09 

Dyersburg, Tenn 1450 

Superior. Wise 1230 

Lake City, Fla 1340 

Philadelphia. Miss 1 190 

Durham, N. C. . . 1610 

New Orleans, La 1280 

Danville, Va 1250 

Champaign, 111 1 100 

Tuscola, 111 1050 

Arlington, Va l.^OO 

Providence, R. 1 190 

Eau Claire. Wise 790 

Duluth, Minn 1320 

Harrishurg, 111 1240 

Buffalo. N. Y 1310 

304 



Power 


See 


in Watts 


Page 


250 


421 


1000 


548 


250 


533 


250 


487 


1000 


390 


1000 d., 500 n. 


368 


250 


449 


5000 


470 


250 


552 


5000 


441 


250 


604 


250 


433 


250 


317 


250 


548 


1000 


540 


250 


582 


250 


606 


100 


391 


1000 d.. 500 n. 


603 


5000 


433 


250 


313 


250 


491 


250 


421 


250 


400 


1000 


610 


250 


582 


5000 


370 


5000 


476 


250 


377 


250 


394 


250 


381 


250 


587 


5000 


543 


250 


456 


5000 


646 


5000 


367 


250 


611 


5000 


359 


1000 


641 


5000 d., 1000 n. 


465 


250 


362 


250 


663 


250 


368 


250 


460 


250 


532 


5000 


611 


5000 


355 


1000 


605 


250 


612 


250 


665 


250 


365 


250 


471 


1000 


532 


5000 


430 


5000 d., 1000 n. 


642 


250 


390 


1000 


400 


250 


642 


5000 


601 


5000 


661 


5000 


463 


250 


395 


250 


500 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



WEDC 

WEDO 

WEED 

WEEI 

WEEK 

WEEU 

WEGO 

WE1M 

WELI 

WELL 

WELM 

WELO 

WEMP 

WEXC 

WEXK 

WEXR 

WENT 

WENT 

WEOA 

WEP3I 

WERC 

WESC 

WEST 

WESX 

WEVD 

VVEVV 

WEXL 

WFAA 

WFAS 

WFAU 

WFBC 

WFBG 

WFBL 

WFBM 

WFBK 

WFCI 

WFDF 

WFEA 

WFER 

WFHR 

WFIG 

WFIL 

WFIX 

W'FKY 

WFLA 

WFMD 

WFMJ 

WFNC 

WFOM 

WFOR 

WFOX 

WFOY 

WFRP 

WFPG 

WFTC 

WFTL 

WFUN 

WFVA 

WFYL 

WGAA 

WGAC 

WGAD 

WGAL 



Chicago, 111 1240 

McKeesport, Pa 810 

Rocky Mount, X. C U50 

Boston, Mass 590 

Peoria, 111 1350 

Reading, Pa 8*0 

Concord, X. C 1110 

Fiiehburg, Mass 1340 

New Haven, Conn 960 

Battle Creek, Mich 1 400 

Elmira, N. Y 1100 

Tupelo, Miss • 190 

Milwaukee, Wise 13 10 

Whiteville, X. C 1240 

Union City, Tenn. . 1240 

Chicago, 111. 890 

Gloversville, X. Y 1340 

Elmira, X. Y 1230 

Evansville, Ind 1400 

Martinsburg. W. Ya 1340 

Pre, Pa 1230 

Greenville, S. C 660 

Easton, Pa 1400 

Salem, Mass 1230 

Xew York, X. Y 1330 

St. Louis, Mo 770 

Royal Oak, Mich 1340 

Dallas, Texas 820 

White Plains, X. Y 1230 

Augusta, Me 1340 

Greenville, S. C 1330 

Altcona, Pa 1340 

Syracuse, X. Y 1390 

Indianapolis, Ind 1260 

Baltimore, Md 1300 

Pawtucket, R. I 1420 

Flint, iMich 910 

Manchester, N. H 1370 

Sylacauga, Ala 1340 

Wisconsin Rapids, Wise 1340 

Sumter, S. C 134 

Philadelphia, Pa 5(50 

Findlay, 1330 

Frankfort, Ky 1490 

Tampa, Fla 970 

Frederick, Md 930 

YoungS'town, 1450 

Fayetteville, X. C 1450 

Marietta, Ga . 1230 

Hattieshurg, Miss 1400 

Milwaukee, Wise 860 

St. Augustine, Fla 1 240 

Savannah, Ga 1230 

Atlantic City, X. .3 1450 

Kinston, N. C 1280 

Ft. Lauderdale, Fla 1400 

Huntsville, Ala , 1450 

Fredericksburg, Ya 1230 

Hollywood, Fla 910 

Cedartown, Ga 13 10 

Augusta, Ga 580 

Gadsden. Ala 1350 

Lancaster, Pa. 1490 

305 



250 
1000 

250 
5000 
1000 
1000 
1009 

250 
1000 d., 500 n. 

250 

250 

250 

250 

250 

250 
50000 

250 

250 

250 

250 

250 
5000 

250 

250 
5000 
1000 

250 
50000 

250 

250 
5000 

250 
5000 
5000 
5000 
5000 
1000 
5000 

250 

250 

250 
1000 
1000 

250 
5000 

500 

250 

250 

250 

250 

250 

250 

250 

250 

250 

250 

250 
250 
1000 

250 
5000 

250 

250 



391 
584 
539 
441 
397 
593 
531 
446 
356 
451 
501 
471 
663 
540 
617 
391 
502 
501 
402 
658 
579 
605 
578 
448 
507 
477 
461 
623 
528 
432 
605 
577 
523 
405 
438 
601 
456 
488 
318 
666 
607 
587 
553 
421 
370 
439 
561 
533 
380 
469 
663 
369 
381 
489 
536 
363 
316 
642 
363 
377 
376 
315 
583 



Call 

Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



WGAN 

WGAP 

WGAR 

WGAT 

WGAU 

WGAT 

WGBB 

WGBF 

WGBG 

WGBI 

WGBR 

WGBS 

worm 

WGES 

WGGA 

WGII . 

WGIL 

WGKV 

WGL . 

WGN . 

WGNC 

WGXH 

WGNI 

WGXT 

WGOV 

WGPA 

WGFC 

WGR . 

WGRC 

WORM 

WGRV 

WGST 

WGTC 

WGTM 

WGWC 

WGWR 

WGT . 

WTIA . 

wn.\i 

WHAL 
WITAM 

wnAS 
wnAT 

WHAV 
WTTAZ 

wnB . 
wnBB 

WHBC 
WHBF 
WHRI 
WIIBL 
WHBQ 
WHBS 
WHBU 
WIIBT 
WHCU 
WHDF 
WHDH 

wnnL 

WHEB 
WHEC 
WHFR 
WHFC 



Portland, Me 5G0 

Maryville, Tenn 1400 

Cleveland, O 1220 

Utica, N. T 1100 

Athens, Ga 1340 

Silver Spring, Md 1050 

Freeport, N. T 1210 

Evansville, Ind 1280 

Greensboro, N. C 080 

Scraroton, Pa 910 

GoUlboro, N. C 1100 

Miami, Fla 710 

Gulf port, M'ss 1230 

Chicago. Ill 1300 

Gainesville, Ga 1210 

Newport News, Va 13 10 

Galesburg, 111 1400 

Charleston, W. Va . 1490 

Fcrt Wayne, Ind 1250 

Chicago, III 720 

Gastonia, N. C 1450 

Gadsden, Ala 1400 

Wilmington, N. C 1340 

Newburgh, N. T 1220 

Valdosta, Ga 1450 

Bethlehem, Pa 1100 

Albany, Ga 1450 

Buffalo, N. T 550 

Louisville. Ky 1J00 

Greenwood, Miss 1240 

Greenville, Tenn 1340 

Atlanta, Ga 920 

Greenville, N. C 1490 

Wilson, N. C 1310 

Selma, Ala 340 

Asheboro, N. C 12G0 

Schenectady, N, T 810 

Madison, Wise 970 

Greenfield, Mass 1210 

Shelbyville, Tenn 1400 

Rochester, N. T 1 180 

Louisville, Ky 840 

Philadelphia. Pa 1340 

Haverhill, Mass 250 

Troy, JT. T 1330 

Kansas City, Mo 880 

Selma, Ala 1490 

Canton, O 1480 

Rock Island, 111 1270 

Newark. N. J 1280 

Sheboygan, Wise 1330 

Memphis, Tenn 1400 

Huntsville, Ala 1490 

Anderson, Ind 1240 

Appleton. Wise 1230 

Ithaca, N. T 870 

Calumet, Mich 1400 

Boston, Mass 850 

Olean, N. T 1150 

Portsmouth. N. H 750 

Rochester, N. T 14G0 

Benton Harbor-St. Joseph, Mich 1060 

Cicero, HI 1450 

306 



5000 


433 


250 


Gil 


5000 


519 


250 


525 


250 


373 


1000 


439 


100 


501 


5000 d., 1000 n. 


402 


1000 


535 


1000 0., 500 n. 


594 


250 


533 


10000 


305 


250 


4(59 


5000 


392 


250 


379 


250 


C13 


250 


395 


250 


G5G 


1000 


402 


50000 


392 


250 


533 


250 


315 


250 


540 


1000 


503 


250 


382 


250 


577 


250 


373 


5000 d., 1000 n. 


501 


250 


423 


250 


4G9 


250 


612 


5000 d„ 1000 n. 


375 


250 


535 


250 


511 


250 


318 


1000 


529 


50000 


521 


5000 


662 


250 


4 86 


250 


617 


50000 


519 


50000 


423 


100 


587 


446 


446 


1000 


521 


1000 


2^7 


250 


318 


5000 


548 


5000 


399 


2500 d., 1000 n. 


491 


1000 d., 250 u. 


GG5 


250 


614 


250 


316 


250 


401 


250 


600 


1000 


502 


250 


452 


5000 


411 


250 


517 


1000 


488 


5000 


519 


1000 


452 


250 


301 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Power 


See 


in Watts 


Page 


250 


580 


1000 


532 


250 


614 


5000 


552 


1000 d., 500 n. 


656 


250 


537 


250 


561 


250 


579 


5000 


649 


1000 


552 


1000, 


547 


250 


535 


5000 d., 1000 n. 


535 


250 


467 


1000 


517 


250 


502 


250 


422 


250 


460 


250 


313 


50000 


507 


1000 


536 


50000 


410 


250 


446 


1000 d., 500 n. 


491 


250 


422 


250 


406 


5000 d., 1000 n. 


581 


250 


606 


250 


319 


1000 


658 


250 


612 


250 


594 


250 


582 


1000 


597 


250 


446 


5000 


677 


5000 


662 


5000 


403 


10000 


587 


250 


459 


250 


664 


250 


389 


5000 


419 


250 


527 


1000 


547" 


1000 d„ 500 in 


355 


250 


503 


250 


663 


250 


457 


250 


477 


250 


597 


5000 


400 


250 


359 


250 


647 


5000 


392 


5000 


553 


250 


363 


250 


424 


250 


497 


5000 


507 


250 


360 


5000 


366 


5000 


689 



Harrisburg, Pa. 1400 

Durham, N. C 1580 

Memphis, Tenn 1340 

Dayton, 1290 

Bluetield, W. Va 1440 

New Bern, N. C 1450 

Zanesville, 1240 

Greensburg, Pa 620 

Cleveland, O. 1420 

Columbus, O 610 

Akron, 640 

Hendersonvllle, N. C 1450 

Hickory, N. C 1290 

Virginia, Minn. 1400 

Niagara Falls. N. Y 1290 

Hempstead, N. Y J. ., 1100 

Harlan, Ky 1230 

Port Huron, Mich 1450 

Anniston, Ala 1450 

New York, N. Y 1050 

Henderson, N. C 890 

Dcs Moines, Iowa 10 10 

Gardner, Mass. 1490 

Jersey City, N. J 1480 

Hopkinsville, Ky 1230 

South Bend, Ind 1490 

Harrisburg, Pa 1460 

Hartsville, S. C 1450 

Talladega, Ala 1230 

Huntington, W. Va 800 

Cookeville, Tenn 1400 

Reading, Pa. . 1240 

Huntington, Pa. .'. 1400 

WIlkcs-Barre, Pa. ... 730 

Holyoke, Mass. 1400 

Hato Key -San Juan, Puerto Rico 580 

Madison, Wise 1310 

Indianapolis, Ind 1070 

Philadelphia, Pa 990 

Jackson, Mich 1450 

Poynette, Wise 1240 

Belleville, 111. 1060 

Topeka, Kans 580 

Utica, N. Y 1230 

Ashtabula, 970 

Bridgeport, Conn 600 

Malone, N. Y.. . . 1490 

Medford, Wise 1490 

Iron Mountain, Mich 1230 

St. Louis, Mo 1230 

Wilkes-Barre, Pa 1450 

Urbana, 111 580 

Wilmington, Del 1450 

Winchester, Va 1400 

Chicago, 111 560 

Dayton, O 14 10 

Fort Myers, Fla 1240 

Louisville, Ky 1240 

Binghamton, N. Y 1490 

New York, N. Y 1010 

Washington, D. C 1340 

Miami, Fla G10 

Philadelphia, Pa. 610 

307 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



WIRA 

WIRE 

WIRL 

WIS . 

WISE 

WISH 

WISN 

WISR 

WITH 

WIZE 

W.I AC 

WJAG 

WJAR 

WJAS 

WJAX 

WJBC 

WJBK 

WJBO 

WJBW 

WJBY 

WJDX 

WJEF 

WJEJ 

WJHL 

WJHO 

WJHP 

WJIM 

WJJD 
WJJM 

WJPB 

WJLI) 

WJLS 

WJMC 

WJMS 

WJNC 

WJNO 

WJOB 

WJOI 

W.*OL 

WJOR 

WJOY 

WJPA 

WJPF 

W.I PR 

WJQS 

W.1R . 

W.IRI) 

W.JTN 

W.JW . 

WJXN 

WJZ . 

WJ/AI 

WKAL 

WKAN 

W!v AQ 

WKAIt 

WHAT 
WKAX 

WKAY 

WKBB 

W Kit II 

WKBN 

WKBO 
WKBR 

WKBV 
WKBW 
WKBZ 
WKDK 
WKKII 

w k i<: y 

WHIP 

W K I \ 

WKJB 

IV Kl A 

WKLX 

WKMA 

IVKiMO 

WKNA 

WKNB 

WKNK 

WKNY 

WKOK 

WKPA 



Fort Pierce, Fla 1400 

Indianapolis, Ind 1430 

Peoria, 111 1290 

Columbia, S. C 500 

Asheville, N. C 1 230 

Indianapolis, Ind 1310 

Milwaukee, Wise 1 150 

Butler. Pa (580 

Baltimore. Md 1230 

Springfield, 1310 

.Johnstown. Pa 1 100 

Norfolk. Neb 780 

Providence, R. 1 920 

Pittsburgh, Pa 1320 

.Jacksonville, Fla 930 

Bloomington, 111 1230 

Detroit, Mich 1490 

Baton Rouge, La 1150 

New Orleans, La 1230 

Gadsden, Ala 1240 

.Jackson, Miss 1300 

Grand Rapids, Mich 1230 

Magerstown, Md 1240 

Johnson City, Tenn 910 

Opelika, Ala 1400 

Jacksonville, Fla 1320 

Lansing, Mich. 1210 

Chicago, 111 „ 1100 

Lewisburg, Tenn ... 1490 

Detroit, Mich 1400 

Bessemer, Ala 1 100 

Beckley, W. Va 550 

Rice Lake, Wise , 1210 

Iromvood, Mich 1 150 

Jacksonville, N. C 1210 

West Palm Beach, Fla 1230 

Hammond, Ind 1230 

Florence. Ala. 1310 

Jollet, 111 13 to 

Bangor, Me 1230 

Burlington, Vt 1230 

Washington, Pa - 1450 

Herrin. Ill 1310 

Greenville, Miss 1 3 10 

Jackson, Miss 1100 

Detroit, Mich 7H0 

Tuscaloosa, Ala 1230 

Jamestown, N. Y 1 2-10 

Cleveland, O. 850 

Jackson, Miss 1 190 

New York, N. Y 7 70 

Clarksville. Tenn I 100 

Rome, N. Y 1150 

Kankakee, 111 1320 

San Juan. Puerto Rico 620 

East Lansing. Mich 870 

Miami. Fla 13(50 

Birmingham, Ala 900 

Glasgow, Ky ... 1180 

Dubuque, Iowa 1 190 

La Crosse, Lisw 1410 

Youngstown, 570 

Harrisburg, Pa 1230 

Manchester, N. H 1210 

Richmond, Ind 1-190 

Buffalo, N. Y. 1 520 

Muskegon, Mich 1 1 !>0 

Newberry, S. C 1210 

Griff n, Ga 1150 

Covington, Va 1310 

Poughkeepsie, N. Y J !50 

Columbia, S. C U»« 

Mayaguez, P. R 1310 

(aldington, Mich 1450 

Lexington, Ky 1300 

Quitman, Ga 1190 

Kokomo, Ind. 1100 

Charleston, W. Va 950 

New Britain, Conn 810 

Keene, N. H 1290 

Kingston, N. Y 1490 

Sunbury, Pa 1240 

New Kensington, Pa 1150 

30cS 



250 


363 


5000 


405 


5000 


3«»: 


5000 


601 


250 


529 


5000 d.. 1000 


n. 405 


r.ooo 


661 


250 


577 


250 


438 


250 


556 


'.'50 


582 


1000 


481 


5000 


601 


5000 


592 


5000 d., 1000 n. 3<U 


250 


389 


250 


452 


5000 


427 


250 


430 


250 


316 


5000 d., 1000 n. 469 


250 


457 


250 


439 


1000 


613 


250 d., 100 


n 318 


250 


364 


250 


459 


20000 


393 


250 


614 


250 


453 


250 


313 


1000 


655 


..">« 


(>o5 


250 


457 


250 


536 


250 


370 


250 


40° 


250 


315 


250 


396 


260 


432 


250 


640 


250 


595 


250 


395 


250 


468 


100 


469 


50000 


455 


250 


319 


250 


503 


5000 


550 


250 


470 


50000 


509 


250 


611 


250 


520 


1000 


396 


5000 


677 


5000 


456 


1000 


367 


1000 


314 


250 


421 


250 


411 


5000 


662 


5000 


561 


250 


580 


250 


488 


250 


406 


50000 


501 


250 


460 


250 


606 


• 5 'J 


379 


250 


642 


250 


519 


•K^Vt 


601 


250 


675 


250 


459 


1000 


422 


250 


380 


250 


405 


1000 


656 


1000 


356 


5000 


487 


250 


503 


250 


595 


250 


585 



Call 
Letters 



City 



Frequency 
in Kilocycles 



WKPT 
WKRG 
WKItC 
WKKM 
VVKKO 
WKKZ 
VVKST 
WKTM 
WKUL 
VVKVM 
WKW'F 
WKWK 
WKXL 
WTCY . 
VVKYB 
WKZO 
WI.AC 
WLAG 
WLAK 
WLAN 
\\ LAP 
WLAR 
WLAT 
WLAU 
WI.AV 
WLAW 
IVLAY 
H l,I!0 
WLBH 
WLIM 
WLBL 
WLBR 
WI.BZ 
WLCS 

wins 

WLFE 
\VI FF 

WLEX 

wltb 

WLLH 

VVLNH 

WLOE 

WLOF 

WLOG 

WLOK 

WI.OL 

WLOW 

WLPM 

W'LS . 

WLVA 

WLW 

WMAJ 

WMAL 

VVMAM 

WMAN 

WMAQ 

WMAS 

VVMAZ 

VVMBC 

WMBD 

WMBG 

WMBH 

VVMBT 

WMBN 

WMBO 

WMBR 

WMBS 

WMC 

WMC A 

WMEX 

WMFD 

WMFF 

WMFG 

WMPJ 

WMFR 

WMFT 

WMGA 

U MGR 

WMGY 

WMTN 

WMIS 

WMJM 

IVMLT 



Kingsport, Tenn 1400 

Mobile, Ala 710 

Cincinnati, O 550 

Columbia, Tenn. 13 JO 

Cairo, 111 1490 

Oil City, Pa 1310 

New Castle. Pa 1 2X0 

Mayfield, Ky 1 050 

Cullman, Ala 1310 

Arecibo, Puerto Rico 1230 

Kev West, Fla 1 -00 

Wheeling, \V. Va 1100 

Concord, N. H 1450 

Oklahoma City, Okla 030 

Paducah, Ky 800 

Kalamazoo. Mich. 590 

Nashville, Tenn 1510 

La Grange, Ga 1240 

Lakeland, Fla 1310 

Lancaster, Pa 1320 

Lexington. Ky 11 50 

Athens, Tenn 1150 

Conway, ii. C 1490 

Laurel, Miss 1 190 

Grand Rapids. Mich 1310 

Lawrence. Mass 030 

Muscle Shoals City, Ala 1 150 

Muncie, Ind 1310 

Mattoon, 111 1 110 

Bowling Green. Ky „ 1340 

Stevens Point, Wise 930 

Lebanon, Pa 1270 

Bangor. Me 020 

Baton Rouge, La 1400 

Jacksonville, III. . . . , 1180 

Richmond. Va 1450 

Erie, Pa 1 450 

Lexington, Ky 1310 

New York, N. Y 1190 

Lowell-Lawrence. Mass 1 100 

Laeonia. N. H 1310 

Leaksville, N. C 1490 

Orlando. Fla 1 230 

Logan. W. Va 1 230 

Lima, 1 240 

Minneapolis. Minn 1330 

Norfolk, Va 1590 

Suffolk, Va 1150 

Chicago, 111 890 

Lynchburg, Va 4 230 

Cincinnati. O TOO 

State College, Pa , . 1450 

Washington. D. C 030 

Marinette, Wise 570 

Mansfield, 1100 

Chicago, 111 670 

Springfield. Mass 1450 

Macon, Ga 910 

Macon, Miss 1 100 

Peoria. Ill 4470 

Richmond. Va 1380 

Jnplin, Mo 1 150 

Chicago. Ill 1110 

Petoskey, Mich 1310 

Auburn. N. Y 1310 

Jacksonville, Fla 1 100 

JTniontown. Pa , 590 

Memphis. Tenn 790 

New York. N. Y 570 

Boston, Mass. . 1 5 1 

Wilmington. N. C 14 00 

Pittsburgh, N. Y 1340 

Hibbing. Minn ■] 1210 

Daytona Beach, Fla 1150 

High Point. N. C 1230 

Florence, Ala 1210 

Moultrie. Ga . 14 00 

Bainbridge, Ga 1490 

Montgomery, Ala 800 

St. Paul, Minn 1400 

Natchez, Miss 1190 

Cordele, Ga 1490 

Dublin, Ga 1340 



Power 


See 


n Watts 


Page 


250 


613 


1000 


317 


5000 d.. 1000 ii; 


54 8 


250 


61 1 


250 


389 


250 




4090 


584 


250 


424- 


250 


314 


250 


675 


500 


365 


250 


65'» 


25 ;> 


487 


5000 


566 


1000 


425 


5000 


459 


10000 


615 


250 


379 


250 


365 


1000 


583 


250 


423 


250 


610 


25 iP 


605 


250 


410 


250 


457 


5000 


447 


250 


318 


250 


406 


250 


396 


250 


421 


5000 


665 


1 000 


58 1 


5000 


432 


250 


427 


250 C.P. 1000 


396 


250 


645 


250 


579 


250 


423 


1000 


511 


250 


447 


250 


487 


100 


536 


250 


367 


250 


658 


250 


555 


1000 


465 


1000 


644 


250 


647 


50000 


392 


250 


643 


50000 


549 


250 


595 


5000 


360 


250 d., 100 n. 


662 


250 


555 


50000 


393 


250 


448 


5000 


379 


250 


470 


5000 d., 1000 n. 


397 


5000 


646 


250 


475 


5000 


391 


250 


460 


250 


497 


250 


364 


1000 


595 


5000 


614 


5000 


513 


5000 


441 


250 


540 


250 


519 


250 


464 


250 


362 


250 


535 


250 


315 


250 


380 


250 


376 


1000 


317 


250 


467 


250 


471 


250 d., 100 n. 


379 


250 


378 



JU' V . 



Call 

Letters 



City 



Frequency 
in Kilocycles 



WAIA1J 

WA1AIN 

WAIOA 

WMOB 

WMOC 

WAIOG 

WAIOII 

WMOX 

WMOU 

WMOX 

WMPO 

WAIPS 

WAIRC 

WAIRF 

WMRN 

WM KO 

WA1RP 

WMSA 

WAISL 

WAIT 

WMTW 

waicr 

WAIUS 

WAIVA 

WAIVG 

WNAB 

WNAC 

WNAD 

WNAE 

WNAR 

WNAX 

WNBC 

WNBF 

WNBH 

WNBZ 

WNCA 

WXDH 

WXDB 

WNEB 

WNEL 

WNEW 

WNEX 

WNGO 

WNHC 

WNLC 

WNOC 

WNOE 

WNOX 

WNVA 

WNYC 

WOAI 

WOC . 

worn 

WOHS 

WOI . 

WOKO 

WOI, . 

WOLF 

WOI.S 

WOMI 

WO AIT 

WOND 

WONS 

WOOD 

WOPI 

IVOR . 

WORC 

WORO 

WORK 

WORT, 

WORZ 

WOSII 

WOSU 

WOV . 

WOW 

wowo 

WPAB 
WPA1> 
WPAG 
WPAR 
WPAT 
WPAX 
WPAY 



Peoria, 111. 1020 

Fairmont, W. Va 1)20 

Marietta, Ohio 1490 

Mobile, Ala 1230 

Covington, Ga 1490 

Brunswick, Ga 1490 

Hamilton, O 1450 

Montgomery, W. Va 3310 

Berlin, N. H. 1230 

Meridian, Aliss 1230 

Lapeer, Alieh 1230 

Memphis, Tenn 14(50 

Greenville, S. C 1490 

Lewiston, Pa 1 190 

RIarion, O. 1 190 

Aurora, 111 1280 

Flint, M'ch 1510 

Massena, N. Y 1310 

Decatur, Ala 1400 

Cellar Rapids, Iowa (500 

Portland, Ale 1490 

Manchester, X. H (510 

Muskegon, Alien 1090 

Alartinsville, Va 1450 

Milledgeville, Ga 1450 

Bridgeport. Conn. . 1450 

Boston, Alass 1260 

Norman, Okla 010 

Warren, Pa 1310 

Norristown, Pa 1110 

Yankton. S. D 570 

New York, N. Y G80 

Binghamton, N. Y 1290 

New Bedford, Alass 1340 

Saranac Lake, N. Y 1320 

Asheville, N. C 1310 

Boston, Alass 850 

Syracuse, N. Y 12(50 

Worcester, Alass 1230 

San Juan, Puerto Rico 1320 

New York, N. Y 1 130 

Macon, Ga . 1400 

Mayfield, Ky 1320 

New Haven, Conn 1310 

New London, Conn 1490 

Norwich, Conn 1400 

New Orleans, La 1450 

Knoxville. Tenn 9510 

Norton, Va 1 150 

New York, N. Y 830 

San Antonio. Texas 1200 

Davenport, Iowa 1420 

W. Yarmouth, Alass 1240 

Shelby, N. C 730 

Ames, Iowa G 10 

Albany, N. Y 14(50 

Washington, D. C 12G0 

Syracuse, N. Y 1 490 

Florence, S. C 1230 

Owensboro, Ky 1400 

Manitowoc, Wise 1240 

Oak Ridge, Tenn 1450 

Hartford, Conn 1410 

Grand Rapids, Alich 1300 

Bristol. Tenn 1490 

New York, N. Y 710 

Worcester, Alass 1310 

Spartanburg, S. C. 1400 

York, Pa 1350 

Boston. Alass 950 

Orlando, Fla 740 

Oshkosh, Wise 1490 

Columbus, 820 

New York. N. Y 1280 

Omaha. Neb 590 

Fort Wayne. Ind 1 190 

Ponce, Puerto Rico 1370 

Paducah, Ky 1 150 

Ann Arbor, Mich 1050 

Parkersburg, W. Va 1450 

Paterson, N. J 930 

Thomasville, Ga. 1240 

Portsmouth, O. 1400 

310 



Power 


See 


in Watts 


Page 


1000 


397 


5000 


G57 


250 


555 


250 


317 


250 


378 


250 


37G 


250 


555 


250 


G58 


250 


487 


250 


471 


250 


459 


1000 d., 500 n. 


GI5 


250 


G05 


250 


581 


250 


555 


250 d., 100 n. 


389 


250 


45G 


250 


503 


250 


315 


5000 


408 


250 


431 


5000 d., 1000 n. 


.488 


1000 


4 GO 


250 


G43 


250 


380 


250 


355 


5000 


4 11 


1000 


5(55 


1000 


595 


500 


585 


5000 


GOtf 


50000 


511 


5000 


499 


250 


418 


100 


52 L 


250 


529 


5000 


44 1 


500 


524 


250 


449 


5000 


G77 


10000 


515 


250 


380 


1000 


424 


250 


35G 


250 


357 


250 


357 


250 


430 


10000 


613 


250 


Git 


1000 


513 


50000 


031 


5000 


409 


250 


4 19 


250 


539 


5000 


408 


1000 d., 500 n. 


497 


5000 


3G0 


250 


52 t 


250 


G05 


250 


425 


250 


G62 


250 


017 


5000 


355 


5000 


457 


250 


G10 


50000 


515 


1000 


449 


250 


G07 


1000 


599 


1000 


444 


1000 


3G7 


250 


GUI 


5000 


552 


5000 


517 


5000 


485 


10000 


402 


1000 


G75 


250 


425 


250 


451 


250 


G59 


1000 


49 L 


250 


382 


250 


550 



Call 
Letters 



City 



Frequency 
in KLocycles 



Power 
in Watts 



See 



WPBP 
WI'IMl 
WPKN 
WPIC 

wpik 

WPLII 
WI'OK 
WPXA 
WPFA 
WPRA 
1YIHICI 
WPKP 
WPTF 
WPUV 
WQAM 
WQAX 

wuiw 

WQUW 
WQUA 
Wl|XK 
WICAK 
WRAI, 
WIJ.WV 
Wliltl, 

wiifl . 
wis no 
wicmv 
\vui:c 

WKKN 

WRGA 

Willi! 

TV'RHP 

WIMX 

WRI.C 

WRI.O 

WIS SI. 

WRXY 

WKOK 

WROI. 

WRON 

WROV 

WKOW 

WROX 

WROX 

WRR . 

WICK IT 

WKICN 

WRUP 

WRY A 

WSAI 

WSAJ 

WSAM 

WSAN 

WSAP 

WSAR 

WSAU 

WSAV 

WSAY 

WSAZ 

WSI5 . 

WSltA 

WSUC 

WSBR 

wsivr 

WSI A 
WSGC 

ws<;n 

WSIV 

WSIX 

WS.IS 

WSKlt 

WSI -15 

WSIA 

WSI.S 

WSM . 

WSMB 



Mayaguez, P. R 1450 

Jacksonville, Fla GOO 

Philadelphia, Pa 950 

Sharon, Pa 790 

Alexandria, Va 730 

Huntington, W. Va 1450 

Portland. Me 1450 

Alpena, Mich 1340 

PottsvIIle, Pa 1360 

Mayaguez, Puerto Rico 990 

Providence. R. I (530 

Ponce, Puerto Rico 14 20 

Raleigh, X. C 080 

Pulaski, Va 1230 

Miami, Fla SCO 

Scianton, Pa 9J0 

Vicksburg, Miss 1420 

Washington, D. C 570 

Moline, 111 1230 

New York, X. Y 15(50 

Williamsport, Pa 1 100 

Raleigh, X. C 1440 

Reading, Pa. 1310 

Columbus, Ga. . . 1230 C.P. 1420 

Washington. I). C 9S0 

Augusta, Me 1400 

Augusta, Ga, 1480 

Memphis, Tcnn (500 

Lawrence, Kans 1250 

Rome, Ga 1490 

Kock Hill, S. C 1340 

Tallahassee, Fla 1450 

Racine, Wise 1100 

Toccoa, Ga 1450 

West Point, Ga 1100 

Richmond, Va 910 

Rochester, X. Y . 680 

Rcckfurd, 111 14 10 

Knoxville, Tenn. 620 

Ronceverte, W. Va 1400 

Roanoke, Va 1490 

Athens, Tenn. . , ' 1490 

Clarksdale, Miss 1150 

Vidalia, Ga 1450 

Dallas, Texas 1310 

Washington, X. C. 930 

Warren, 1400 

Gainesville, Fla. 850 

Richmond, Vft 1110 

Cincinnati, 1360 

Grove City, Pa 1310 

Saginaw, Mich. 1100 

Allentown, Pa 1170 

Portsmouth, Va. . 1190 

Fall River, Mass 1180 

Wausuu. Wise. 1400 

Savannah, Ga. 1340 

Rochester, X. Y 1370 

Huntington, W. Va 930 

Atlanta. Ga. 750 

York, Pa 900 

Chicago, 111 1240 

Superior, Wise. 1490 

South Bend, Ind 960 

Montgomery, Ala 1440 

Elberton, Ga. 1400 

Birmingham, Ala 610 

Pekin, 111 1140 

Nashville, Tenn 980 

Winston-Salem, X. C 600 

McComb, Miss 1230 

Ogdensburg, X. Y.. 1400 

Jackson, Miss 1450 

Roanoke, Va 1210 

Nashville, Tcnn . 650 

New Orleans, La. . 1350 

311 



250 




675 


5000 




364 


5000 




591 


1000 




594 


1000 




641 


250 




658 


250 




934 


250 




451 


500 




593 


5000 d. 


1000 n. 


675 


5000 




603 


250 




695 


50000 




538 


250 




645 


5000 d. 


1000 n. 


366 


1000 d. 


500 n. 


594 


1000 d. 


500 n. 


471 


500 




360 


250 




396 


10000 




517 


250 




598 


250 




537 


250 




593 


250 C.P. 5000 


377 


5000 




361 


250 




432 


5000 




376 


5000 




615 


5000 d. 


1000 n. 


418 


250 




381 


250 




606 


250 




369 


250 




665 


250 




383 


250 




383 


5000 




645 


250 




520 


1000 d. 


500 n. 


399 


1000 d. 


500 n. 


613 


250 




659 


250 




646 


250 




610 


250 




468 


250 




383 


5000 




623 


5000 




510 


250 




561 


5000 




363 


50000 




646 


5000 




549 


100 




579 


250 




461 


500 




577 


250 




646 


1000 




444 


250 




666 


250 




381 


1000 




520 


5000 d. 


1000 n. 


657 


50000 




375 


1000 




599 


250 




394 


250 




666 


1000 C.P. 5000 


406 


1000 d. 


500 n. 


317 


250 




378 


5000 d. 


1000 n. 


314 


250 




397 


5000 




617 


5000 




541 


250 




470 


250 




517 


250 




470 


250 




646 


50000 




615 


5000 




431 



Call 
Letters 



WSNJ 
WSNY 
WSOC 
WSON 
WSOO 
WSOY 
WSPA 
WSPIS 
WSPD 
WSPR 
WSKS 

wssv 

WSTC 

WSTP 

WSTV 

WSUA 

WSLT 

WSUN 

WSVA 

WSYB 

WSYR 

WTAD 

WT.AB 

WTAL 

VVTAM 

WTAQ 

WTA K 

WTAW 

WTAX 

WTBO 

WTCB 

WTCM 

WTCN 

WTEL 

VVTHT 

WTIC 

WTIK 

WTIP 

WTJS 

HTM A 

WTMC 

WTMJ 

VVTMV 

WTNB 

WTNJ 

WTOC 

WTOD 

WTOK 

WTOL 

tVTON 

WTOP 

WTRC 

WTRY 

WTSB 

WTSP 

WTTM 

WTVL 

VVWBZ 

WWCO 

WWDC 

WWGP 

WWJ . 

WWL 

WWNC 

WWNK 

WWNS 

WWNY 

WWON 

WWPF 

WW PC. 

WWRL 

WWSC 

VVWSR 

WWSW 

WWVA 

WWWB 

VVXYZ 



City 



Frequency 
in Kilocycles 



Bridgeton, N. J J 240 

Schenectady, N. Y 1210 

Charlotte, N. C 12-10 

Henderson, Ky 800 

SauLt Ste. Marie, Mich 1230 

Decatur, 111 I 3 10 

Spartanburg, S. C. . . . , . . 950 

Sarasota, Fla I 150 

Toledo, O I.i7 

Springfield, Mass 1270 

Cleveland Heights, Ohio 14019 

Petersburg, Va 1240 

Stamford, Conn. (FormeJ.v WSR.i) 1400 

Salisbury, N. C J 190 

Steubenville, 1.5 10 

Bloomington, Ind 1010 

Iowa City, Iowa 5) i 

St. Petersburg, Fla 020 

Harrisonburg, Va 550 

Rutland. Vt 1380 

Syracuse, N. Y 5 TO 

Quincy, 111 960 

Worcester, Mass 580 

Tallahassee, Fla 1340 

Cleveland, 1100 

Green Bay, Wise 13(50 

Norfolk, Va 790 

College Station, Texas I 150 

Springfield, 111. 1240 

Cumberland, Md . 1450 

Flint. Mich. 600 

Traverse City, Mich 1400 

Minneapolis, Minn. 1280 

Philadelphia, Pa 1 3 10 

Hartford, Conn 1230 

Hartford, Conn 1080 

Durham, N. C 730 

Charleston, W. Va 1240 

Jackson, Tenn. 1390 

Charleston, S. C 1 250 

Oeala, Fla 1190 

Milwaukee. Wise O'iO 

East St. Louis. I!l 1490 

Birmingham, Ala 4490 

Trenton, N. J 1310 

Savannah, Ga 1 290 

Toledo, Ohio 1560 

Meridian, Miss 1450 

Toledo, 1 230 

Staunton, Va 1100 

Washington, D. C 1500 

Elkhart. Ind 13 10 

Troy, N. Y 9S0 

Lumberton, N. C 1340 

St. Petersburg. Fla 1380 

Trenton, N. J 920 

Waiterville, Me 1490 

Vineland, N. J 1360 

Waterbury, Conn 1240 

Washington. D. C 1 150 

Sanf ord, N. C 1050 

Detroit, Mich 950 

New Orleans, La 870 

Asheville, N. C 570 

Beckley, W. Va 1450 

Statesboro, Ga 1490 

Watertown, N. Y 7 9a 

Wocnsocket, R. 1 1240 

Palatka, Fla 800 

Palm Beach, Fla 1310 

Woodside, N. Y.. 1600 

Glens Falls, N. Y 1450 

St. Albans, Vt 1-1 20 

Pittsburgh, Pa 1490 

Wheeling, W. Va 1! 70 

Jasper, Ala 1240 

Detroit, Mich. 1370 



Power 


See 


in Watts 


Page 


250 


489 


250 


523 


250 


531 


500 


422 


250 d., 100 s>. 


461 


250 


394 


5000 


607 


250 


369 


5000 


557 


1000 d., 500 n. 


448 


250 


551 


250 


644 


250 


357 


250 


539 


25(1 


557 


1000 


401 


5000 


411 


5000 


369 


I00O 


643 


1000 


644 


5000 


524 


1C00 


397 


5000 


449 


250 


370 


50000 


550 


5000 


664 


5000 


644 


1000 


620 


100 


400 


250 


439 


1000 


456 


250 


461 


5000 d., 1000 n. 




250 


589 


250 


356 


50000 


356 


500 


532 


250 


656 


1000 


612 


1000 


604 


250 


367 


5000 


663 


250 


395 


250 


314 


500 


492 


5000 


382 


1000 


559 


250 


471 


250 


559 


250 


647 


50000 


361 


250 


401 


1000 


525 


250 


537 


1000 d., 500 n. 


369 


1 000 


492 


250 


431 


1000 


492 


250 


358 


250 


361 


1000 


539 


5000 


455 


50000 


431 


1000 


529 


250 


655 


250 


382 


1000 


527 


250 


603 


250 


368 


250 


368 


250 C.P. 5000 


528 


250 


502 


1000 


641 


250 


592 


50000 


660 


250 


316 


5000 


455 



ALABAMA 



Estimated Population 2,968,536— Radio Homes 519,644 
Stations in State 35 



WCTA 

ANDALUSIA— EST. 1946 

MUTUAL BROADCASTING SYSTEM 
KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By. .Andalusia Broadcasting 

Co., Inc. 

Address Samford Road 

Phone Number 844 

Time on the Air 5:55 a.m. to 11:00 p.m. 

News Service UP 

Transcription Service World Broadcasting 

System, Keystone Broadcasting System 
Membership NAB, Alabama Broadcasters 

Assoc. 

Personnel 

President . .R. B. Anderson 

General Manager James T. Ownby 

Sales Manager James T. Ownby 

Program Director J. Dige Bishop 

Chief Engineer J. Dige Bishop 

WHMA 

ANNISTON— EST. 1938 

AMERICAN BROADCASTING CO. 
ALABAMA NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Anniston Broadcasting Co. 

Operated By. .... . .Anniston Broadcasting Co. 

Business Address Radio Bldg. 

Phone Number 2380 

Transmitter Location 15th & Boylton 

Time on the Air. 6 a.m. to 12 midnight 

Newspaper Affiliation Anniston Star 

News Service UP 

Transcription Service NBC 

Representative Sears & Ayer, Inc. 

Membership NAB, BMB 

Personnel 

Owner Harry M. Ayers 

General Manager J. W. Buttram 

Sales Manager J. W. Buttram 

Program Director Malcolm Street 

Production Manager Malcolm Street 

Publicity Director Joe Caldwell 

Chief Announcer Bob Davidson 

Musical Director Jessie Clark 

Chief Engineer James Hudson 

W J*L D 

BESSEMER— EST. 1942 

MUTUAL BROADCASTING SYSTEM 
KBS 



Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Johnston 

Broadcasting Company. 

Address 1800 3rd Ave., N. 

Phone Number. . 2300; 2301; 6-6172 

Transmitter Location Blue Lake Site 

T'me on the Air 6 a.m. to 12 p.m. 

News Service AP 

Transcription Service Standard, Cole, 

Keystone Broadcasting System. 

Representatives Helen Wood, New York; 

Dewey Long, Atlanta; Gene Grant, Holly- 
wood. 

Personnel 

Principal Partner George Johnston, Jr. 

General-Station Manager .... William R. Terry 

Commercial Manager Clay Coe 

Sales Director Carl Ross 

Musical Director Robert Tamblyn 

Chief Engineer Rufus Jones 

• 

W A P I 

BIRMINGHAM— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1070 Kc Power: 5000 Watts 

Owned By Alabama Polytechnic In- 
stitute, University of Alabama, Alabama 
College. 

Operated By Voice of Alabama, Inc. 

Address Protective Life Bldg. 

Phone Number 3-8116 

Transmitter Location Sandusky, Ala. 

Time on the Air.... 5:45 a.m. to 12 midnight; 
Sundays, 7 a.m. to 12 midnight. 

News Service UP 

Transcription Service WBS 

Representative Radio Sales 

Membership NAB, BMB 

Personnel 

Chairman of Board Ed Norton 

President-Treasurer Thad Holt 

General Manager Thad Holt 

Operations Manager Lionel Baxter 

Sales Manager Thad Holt 

Sales Promotion Manager Lionel Baxter 

Program Director Jimmie Willson 

Musical Director Stanleigh Malotte 

Chief Engineer Norman S. Hurler 

• 

WBRC 

BIRMINGHAM— EST. 1925 

NATIONAL BROADCASTING CO. 
Frequency: 960 Kc Power: 5000 Watts 



313 



ALABAMA 



Owned-Operated By . . Birmingham Broadcast* 

ing Co., Inc. 

Address WBRC Bldg., 1727 V2 2nd Ave. N. 

Phone Number 4-7741 

Transmitter Location 2400 Arkedelphia Rd. 

Time on the Air Unlimited 

News Service INS 

Transcription Service Standard Radio 

& Langworth 

Representative Paul H. Raymer Co. 

Membership BMB, NAB 

Personnel 

President Eloise Smith Hanna 

General Manager Eloise Smith Hanna 

Station Manager Howell C. Cobb 

Sales Managers L. W. Connors, 

Don D. Campbell 

Program Director . Howell C. Cobb 

Production Manager Ira Leslie 

Publicity Director John T. Orr 

Chief Announcer Fox Lightfoot 

Musical Director Herbert Grieb 

Chief Engineer G. P. Hamann 



WKAX 

BIRMINGHAM— EST. 1946 

Frequency: 900 Kc Power: 1000 Watts 

Owned-Operated By Courier Broadcasting 

Service, Inc. 

Address 1710 6th Ave. No., P.O. Box 2190 

Phone Number 54-2541 

Transmitter Location 231 2nd St., West 

Time on the Air Daytime only 

News Service . . AP 

Transcription Service Asscciaed Program 

Service 

Personnel 

Owner Dr. Glenn V. Tingley 

General Manager Ganus C. Scarborough 

Station Manager Ganus C. Scarborough 

Program Director Horace Pumphrey 

Production Manager. . .Frank Hamilton Accorsi 

Publicity Director Maurice Jackson 

Chief Announcer. Horace Pumphrey 

Musical Director Wanda Houghton 

Chief Engineer Stanley Hawkins 

Record MC Maurice Jackson 



WS G N 



BIRMINGHAM— EST. 1927 

AMERICAN BROADCASTING COMPANY 
Frequency! 610 Kc. . . . .Power: 5000 d.; 1000 n. 
Owned-Operated by The Birmingham 

News Co. 

Business Address P.O. Box 2553 

Studio Address .Dixie Carlton Hotel 

Phone Number 4-3434 



Transmitter Location Alabama State 

Fair Grounds 
Time on the Air 1 a.m. weekdays, 6:30 

a.m. to 1 a.m. Sundays 
Newspaper Affiliation Birmingham News 

Company, Birmingham News-Age-Herald. 

News Service AP 

Transcription Service NBC Thesaurus 

Representative Headley-Reed Co. 

Membership. NAB, BMB 

Personnel 

V.P.-Managing Director ..... Henry P. Johnston 

Commercial Manager Julian A. Flint 

Sales Promotion & Publicity 

Mgr Mrs. Mary F. Childers 

Program Director Eugene M. Plumstead 

Chief Engineer Gordon Bishop 

Record Mc's James Cleary, Charles 

Atchison, Craig Lowe, William Grimm, 

Hugh McDonald 

• 

WTNB 

BIRMINGHAM— EST. 1946 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Thomas N. Beach 

Operated By Mrs. Evelyn S. Hicks 

Address. 117 North 21st St. 

Phone Number 4-4511 

Transmitter Location. . .3429 27th Ave., North 

Time on the Air. 6:00 a.m. to 12 midnight 

News Service AP 

Transcription Service WTS 

Representative George P. Hollingsbery 

Membership NAB 

Personnel 

Owner Thomas N. Beach 

Vice-President-General 

Mgr Mrs. Evelyn Stafford Hicks 

Station Manager Mrs. Evelyn S. Hicks 

Assistant Manager J. D. Shacklett 

National Sales Promotion. .Mrs. Anna Brurker 

Traffic Department Miss Margaret Cotton 

Production Manager. Mrs. Evelyn Perling Allen 
Publicity Director. . . .Mrs. Evelyn Perling Allen 

Chief Announcer Joe Ford 

Chief Engineer Frank J. Murphee. Jr. 

• 

WKUL 

CULLMAN— EST. 1948 

KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Cullman Broadcasting 

Company 
Address Cullman 

Personnel 

Owners. . H. H. Kinney, D. T. Kinney 



314 



ALABAMA 



WMSL 

DECATUR— EST. 1935 

MUTUAL BROADCASTING SYSTEM 
NORTH ALABAMA NETWORK— KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Tennessee Valley 

Broadcasting Co., Inc. 

Address 522 Bank St. 

Phone Number 802-3 

Transmitter Location Danville Rd., Decatur 

Time on the Air 6:00 a.m. to 10:30 p.m. 

News Service UP 

Transcription Service World Broadcasting 

System 
Representative Headley-Reed Co. 

Personnel 

President Melvin Hulson 

Commercial Manager Kyle G. Frazier 

Program Director Lewis C. Blizzard 

Chief Engineer J. V. Roser 



W A G F 

DOTHAN— EST. 1933 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1400 Kc. . Power: 250 Watts 

Owned-Operated By Dolhan Broadcasting 

Company 

Address 204 Vi E. Main Street 

Phone Number 1403-2002 

Transmitter Location Headland Highway. 

Dothan, Ala. 
Time on the Air Week Days: 7:00 a.m. to 

11:00 p.m; Sunday: 8:00 a.m. to 10:30 p.m., 

CST 

Newspaper Affiliation Dothan Eagle, Stock 

News Service AP 

Transcription Service .. Standard Radio, SESAC 

Representative Headley-Reed Co. 

Membership NAB 

Personnel 

Station Manager Julian C. Smith 

Commercial Manager Fred Moseley 

Program Dirsctor Willard Wikes 

Production Managar Willard Wikes 

Publicity Director Arthur Creamer 

Chief Announcer Arthur Creamer 

Chief Engineer John T. Hubbard 

WJOI 

FLORENCE— EST. 1946 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Clyde W. Anderson, Joe T. 

Van Sandt 
Operated By. .Florence Broadcasting Company 

Address 850 S. Court St. 

Time on the Air 5:00 a.m. to midnight 

Transcription Service . .World. M. M. Cole 



Personnel 

Owners Clyde W. Anderson, 

Joe T. Van Sandt 

General Manager Joe T. Van Sandt 

Station Manager Joe T. Van Sandt 

Sales Manager Joe T. Van Sandt 

Program Director Dave Bigley 

Publicity Director Dave Bigley 

Chief Announcer Dave Bigley 

Musical Director Dave Bigley 

Chief Engineer Maurice McKinney 

Record MC Dave Bigley 



WMFT 



FLORENCE— EST. 1945 

AUBURN FOOTBALL NETWORK 

NORTH ALABAMA NETWORK (Special) 

NORTH ALABAMA POLITICAL NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. . . .Tri-Cities Broadcasting 
Company 

Address P. O. Box 477 

Phone Number Florence 42 & 1934 

Transmitter Location 800 Cypress Mill Rd. 

Time on the Air. .6:00 a.m. to 11:05 pan. (CST) 

News Service AP 

Transcription Service NBC Thesaurus 

Representative John E. Pearson Co. 

Membership NAB 

Personnel 

President-Station Manager . . . Franklin L. Bush 

Chief Announcer Sandford J. Willis 

Chief Engineer Sandford J. Willis 



WGAD 



GADSDEN— EST. 1946 

Frequency: 1350 Kc Power: 1000 Watts 

Owned By Coosa-Valley Broadcasting Co. 

Operated By J. W. Buttram 

Address Pioneer Life Bldg. 

Phone Number 207 

Transmitter Location Attalla, Ala. 

Time on the Air 6:00 a.m. to 12 midnight 

News Service UP 

Transcription Service NBC 

Personnel 

President-Owner E. L. Roberts 

General Mgr.-Station Mgr J. W. Buttram 



WGNH 



GADSDEN— EST. 1946 

AMERICAN BROADCASTING CO. 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. General Newspapers, Inc. 
Business Address. .P. O. Box 1016, Macon, Ga. 
Phone Number 6500 



315 



ALABAMA 



Studio Address .... 520 Chestnut St., Gadsden, 

Ala. 

Time on the Air , .7:00 a.m. to 12 midnight 

Newspaper Affiliation .. General Newspapers, 

Inc. 

News Service INS 

Transcription Service WBS 

Representative. Burke Kuipers & Mahoney, Inc. 

Personnel 

President Carmage Walls 

General Manager Henry A. Jones 

Sales Manager i A. B. Letson 

W J # B Y 

GADSDEN— EST. 1928 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By ... .Gadsden Broadcast- 
ing Co , Inc 

Address 108 Broad Street 

Phone Number 62 & 88 

Transmitter Location 108 Broad Street 

Time on the Air 6:00 a.m. to 12 midnight 

News Service AP 

Representative Sears & Ayer 

Personnel 

President. Bascom H. Hopson 

Station Manager and 

Program Director Beatrice Tat© Benton 

Commercial Manager Sam Benton 

Chief Engineer William Pigg 

W B H P 

HUNTSVILLE— EST. 1937 

MUTUAL BROADCASTING SYSTEM 

KEYSTONE BROADCASTING SYSTEM 

NORTH ALABAMA NETWORK 

Frequency: 1230 Kc Power 250 Watts 

Owned-Operated By W. H. Pollard 

Address 318 W. Clinton St. 

Phone Number 313 

Transmitter Location Athens Pik® 

Time on the Air Unlimited license 

News Service UP 

Personnel 

President-Station Manager and 

Commercial Manager W. H Pollard 

Program Director Margaret Speake 

Production Manager. . .Hugh McDonald 

Chief Announcer and 

Chief Engineer John Garrison 



WFUN 



HUNTSVILLE— EST. 1946 

Frequency: 1450 Kc .Power: 250 Watts 

Owned-Operated By . . Huntsville Broadcasting 
Co. 



Address 410 W. Holmes St. 

Phone Number 2424 

Transmitter Location 410 W. Holmes St. 

Time on the Air 6:00 a.m. to 12 midnight 

News Service AP 

Transcription Service WBS 

Personnel 

President-Owner-Station Mgr...John Garrison 

Commercial Manager E. H. Duffey 

Program Director W. J. Keown 

Publicity Director Jimmy Trippe 

Chief Engineer Lauren Mickle 

Record MC Frank Short 



WHBS 



HUNTSVILLE— EST. 1946 

AMERICAN BROADCASTING CO. 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By . . Huntsville Times Co., Inc. 

Address . '. Cor. of Gallatin & Clinton Sts. 

Phone Number 2345 

Transmitter Location N. Church St. 

Time on the Air. . 6:00 a.m. to 11:00 p.m. 

Newspaper Affiliation. ..... .Huntsville Times 

News Service AP 

Representative Headley-Reed Co. 

Membership NAB 

Personnel 

General Mgr.-Station Mgr^ A. L. Smith 

Commercial Manager Mrs. Barbara Terrell 

Program Director-Chief Announcer. .. .John P. 

Culver, Jr. 
Chief Engineer James L. Sanderson 



WWWB 



JASPER— EST. 1946 

PARAMOUNT BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Bankhead Broadcast- 
ing Co. 

Address Bankhead-Long Bldg. 

Phone Number 100 & 200 

Transmitter Location Bankhead Highway 

Time on the Air Full time 

News Service AP 

Transcription Service WBS 

Membership NAB 

Personnel 

President-Owner W. W. Bankhead 

General Mgr.-Station Mgr James E. Reese 

Program Dir.-Publicity Dir. . . .Charles Metcalfe 

Chief Announcer Charles Metcalfe 

Musical Director Freda Hilton 

Chief Engineer Jack Copeland 



ALA 



MOBILE— EST. 1930 

NATIONAL BROADCASTING CO. 



316 



ALABAMA 



Frequency: 1410 Kc Power: 5000 Watts 

Owned By W. O. Pope 

Operated By Pape Broadcasting Co. 

Address 106 St. Joseph St., AT&N 

Railroad Bldg. 

Phone Number Dexter 3-3756 

Transmitter Location Cochran Bridge 

Causeway, Baldwin County. 
Time on the Air. . .5:30 a.m. to 12:00 midnight 

News Service AP 

Transcription Service Standard Radio 

Representative Headley-Reed Co. 

Personnel 

Owner W. O. Pope 

General Manager H. K. Martin 

Station Manager H. K. Martin 

Commercial Manager Al. Treadway 

Program Director Charles Saunders 

Publicity Director C. L. Smallwood 

Chief Announcer Charles Saunders 

Chief Engineer R. B. Hurley 

W K*R G 

MOBILE 

Frequency: 710 Kc Power: 1000 Watts 

Licensee Giddens & Rester 

*C.P. 

W M*0 B 

MOBILE— EST. 1941 

AMERICAN BROADCASTING CO. 
Frequency: 1230 Kc. ..... . .Power: 250 Watts 

Owned-Operated By.Nunn Broadcasting Corp. 

Business Address P. O. Box 1117 

Phone Number Belmont 2-4566-7 

Studio Address 458 Government St. 

Transmitter Location 600 St. Louis St. 

Time on the Air Monday-Saturday: 6 a.m. 

to midnight; Sunday: 7:00 a.m. to midnight 

News Service UP 

Transcription Service NBC Thesaurus, WBS 

National Sales Office. P. O. Box 1360, 

Lexington, Ky. 

Representative The Branham Company 

Membership NAB, BMB 

Personnel 

President Gilmore N. Nunn 

Station Manager Archie S. Grinalds 

Sales Promotion Mgr Joseph S. Muth 

Program Director Wallace B. Dunlap 

Publicity Director Joseph S. Muth 

Chief Announcer Wallace B. Dunlap 

Chief Engineer T. L. Greenwood 

(CALL LETTERS TO BE ASSIGNED) 
MOBILE* 

Frequency: 840 Kc Power: 1000 Watts 

Licensee Pursley Broadcasting Service 

*C.P. 



W C V 

MONTGOMERY— EST. 1939 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By G. W. Covington, Jr. 

Business Address P. O. Box 1029 

Phone Number 5781-2 

Studio Address Exchange Hotel 

Transmitter Location Narrow Lane Road. 

Time on the Air 6:00 a.m. to 11:05 p.m. 

News Service INS 

Transcription Service Standard Radio 

Representative Howard H. Wilson Co. 

Membership NAB, BMB 

Personnel 

President-Station Mgr G. W. Covington, Jr 

Commercial Manager R. B. Raney 

Sales Promotion Manager E. J. Duke 

Program Dir.-Production Mgr Weston Britt 

Publicity Director Dorothea Askins 

Chief Announcer Hollis Carlton 

Musical Director Alonzo Meek 

Chief Engineer W. D. Weatherly 

WMGY 

MONTGOMERY— EST. 1946 

MUTUAL BROADCASTING SYSTEM 

Frequency: 800 Kc Power: 1000 Watts 

Owned-Operated By... Dixie Broadcasting Co. 

Business Address P. O. Box 2271 

Phone Number 5245-6 

Studio Address . . . Cor. Dexter Ave. & Perry St. 

Transmitter Location Lincoln Road 

Time on the Air Sunrise to Sunset 

News Service INS 

Transcription Service WBS 

Representative Radio Adv. Co. 

Membership . . .- . . . NAB 

Personnel 

President Dr. S. D. Suggs 

Station Manager Leland Childs 

Sales Promotion Manager-Publicity Dir. Edward 

L. De Motte 
Program Dir.-Musical Dir. .E. Caldwell Stewart 

Chief Announcer Ed Mohr 

Chief Engineer John D. Lamar 

Record MC Bob Donaldson 

ws'fa 

MONTGOMERY— EST. 1930 

NATIONAL BROADCASTING CO. 
Frequency: 1440 Kc. Power: 1000 d.; 

500 n., (CP 1000) 
Owned-Operated By Montgomery 

Broadcasting Co., Inc. 

Business Address Jefferson Davis Hotel 

Phone Number 8361-2 

Studio Address Jefferson Davis Hotel 



317 



ALABAMA 



Transmitter Location Narrow Lane Road, 

Time on the Air 5:45 a.m. to 11:30 p.m. 

News Service AP 

Transcription Service NBC Thesaurus 

& M. M, Cole. 

Representative . Headley-Reed Co. 

Membership NAB, BMB, Ala. Br. Assoc. 

Personnel 

President Howard E. Pill 

Sales Manager W. W. Hunt 

General Mgr.-Station Mgr David E. Dunn 

Program Director Robert Hope 

Publicity Director Esther Mahoney 

Chief Announcer Marvin Reuben 

Musical Director Martha Darden 

Chief Engineer C. I. Shelkofsky 



W L A Y 



MUSCLE SHOALS CITY— EST. 1933 

MUTUAL BROADCASTING SYSTEM 

KEYSTONE BROADCASTING SYSTEM 

NORTH ALABAMA NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Muscle Shoals 

Broadcasting Corporation 

Address Box 230, Sheffield, Ala. 

Phone Number '. 1450-1 

Studio Address Hamilton Ave. & 2nd St., 

Muscle Shoals City, Ala. 
Transmitter Location Hamilton Ave. & 2nd 

St., Muscle Shoals City, Ala. 

Time on the Air .6:30 a.m. to 12 midnight 

News Service UP 

Transcription Service Standard Radio 

& Lang-Worth. 

Representative The Branham Co. 

Membership NAB 

Personnel 

President F. M. Farris, Jr. 

Station Manager Henry B. Clay 

Commercial Manager Richard B. Biddle 

Program Dir.-Chief Ann... James C. Miller, III 

Production Manager William Cooper 

Musical Director Evelyn Re^burg 

Chief Engineer Lynn V. McMoran 



W J H 



OPELIKA— EST. 1940 

MUTUAL BROADCASTING SYSTEM 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1400 Kc Power 250 d.; 100 n. 

Owned-Operated By.... Opelika Auburn 

Broadcasting Co. 

Address 1400 Auburn Road 

Phone Number 856 

Transmitter Location 1400 Auburn Road 

Tim© on the Air. .... .6:00 a.m. to 12:00 mid. 

Sunday: 7:00 a.m. to 12 mid. 



News Service UP 

Transcription Service NBC, SESAC 

Membership NAB, BMB 

Personnel 

General Mgr.-Publicity Dir F. Marion Hyatt 

Commercial Manager Guy Mangram 

Program Director Lowell Takles 

Musical Director Ben F. Parsons 

Chief Engineer John B. Venters 

W G W C 

SELMA— EST. 1946 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Cwned-Operated By. ...G. W. Covington, Jr. 

Address Selma, Ala. 

Phone Number 1739 

Transmitter Location .... Birmingham Highway 

Time on the Air 16 hrs., 35 mins. 

News Service INS 

Representative Howard H. Wilson Co. 

Personnel 

Owner G. W. Covington, Jr. 

Station Manager Frank Ford 

Commercial Manager W. L. Rowland 

Program Director Bill Steadman 

Chief Engineer. John L. Townshend 

WHBB 

SELMA— EST. 1935 

MUTUAL BROADCASTING SYSTEM 
ALABAMA STATE 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Selma Broadcasting 

Company, Inc. 

Business Address 209 Washington St. 

Phone Number 1233 

Studio Address 209 Washington St., 

Selma, Ala. 

Transmitter Location North Church St. 

Time on the Air 7:30 a.m. to 10:30 p.m. 

Representative Sears & Ayer, Inc. 

Personnel 

President B. H. Hopson 

General-Station Manager Julien Smith, Jr. 

Sales Promotion Erin Reynolds 

Program Director Eleanor Falkenberry 

Publicity Director Ju'ia Craig Miller 

Chief Announcer Evans Bruce 

Chief Engineer T. F. Kelly, Jr. 

9 

WFEB 

SYLACAUGA— EST. 1935 

MUTUAL BROADCASTING SYSTEM 
Frequency: 1340 Kc Power: 250 Watts 



318 



ALABAMA-ARIZONA 



Owned-Operated By Alabama 

Broadcasting Company. 
Business-Studio Address . . 527 North Broadway 

Phone Number 160 

Transmitter Location 527 North Broadway 

Time on Air 6:00 a.m. to 11:00 pjn. 

News Service UP 

Transcription Service NBC 

Personnel 

President E. E. Forbes, Sr. 

V.P.-General Manager J. W. Buttram 

Station Manager Hugh Webb 

Sales Manager Ben R. Rath 

Sales-Promotion Manager Walter Welch 

Program Director Chris Weber 

Production Manager James Pate 

Publicity Director Whitt Parrott 

Musical Director Walter We'.ch 

Chief Engineer James Stowers, Jr. 



WHTB 

TALLADEGA 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. .Voice of Talladega, Inc. 

Address. P. O. Box 43 

Phone 2360 

Studio Address 122 S. Court Sq. 

Transmitter Location Isbell Springs 

Time on the Air 6:00 a.m. to 12 midnight 

News Service AP 

Transcription Service Standard, SESAC 

Membership NAB, BMB 



Personnel 

President Harry Held 

V.-P.-Gen. Mgr R. C. Hammett 

Sales Promotion Mgr C. Glenn Cooke 

Acting Program Dir Otis Dodge 

Production Manager Ed Gomon 

Publicity Director Brice Brown 

Chief Engineer Ira A. Smith, Jr. 



(CALL LETTERS TO BE ASSIGNED) 
TROY* 

Frequency: 1490 Kc Power: 250 Watts 

Licensee Troy Broadcasting Corp. 

*C.P. 

WJRD 

TUSCALOOSA— EST. 1936 

ALABAMA NETWORK— KBS 

Frequency: 1230 Kc Power: 250 Watt» 

Owned-Operated By James R. Doss, Jr. 

Address First National Bank Bldg. 

Phone Number 4464-65 

Transmitter Location Greensboro Highway 

Time on the Air 7:00 a.m. to 10:00 pjm. 

Transcription Service .... World Broadcasting 

System 
Representative. Keystone Broadcasting System 

Personnel 

Owner J. R. Doss, Jr. 

Program Director Wilhelmina Doss 

Chief Announcer Charles Zennah 

Chief Engineer James Arendale 



AIRDI0INIA 

Estimated Population 638,204— Radio Homes, 146,070 
Stations in State 19 



BISBEE— EST. 1933 

CBS 
ARIZONA NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Cperated By Carleton W. Morris 

Address P. O. Drawer "C", Lowell Sta. 

Phone Number Bisbee 9 

Transmitter Location Noco Rd. 

Time on the Air 6:30 a.m. to 11 p.m. 

News Service UP and Transradio 

Representative John Blair & Co. 

Transcription Service WBS 

Membership NAB, BMB 

Personnel 

Owner-Station Manager Carleton W. Morris 



Commercial Manager Eugene V. Packer 

Program Director Gilbert C. Alzua 

Chief Engineer John E. Hickman 



(CALL LETTERS TO BE ASSIGNED) 
(DOUGLASS*) 

Frequency: 1450 Kc Power: 250 Watts 

Licensee Carlton W. Morris 

*C.P. 



(CALL LETTERS TO BE ASSIGNED) 
FLAGSTAFF— Est. 1947 

Frequency: 1240 Kc Power: 250 Watts 



319 



ARIZONA 



Owned By . . 'Gene Burke Brophy 

Business Address .P. O. Box 1365 

Time on the Air . Unlimited 

Personnel 

Owner 'Gene Burke Brophy 

General Manager John D. Morgan 

Chief Engineer .Russell Davis 

• 

K W.J B 

GLOBE— EST. 1938 

NATIONAL BROADCASTING COMPANY 
ARIZONA BROADCASTING SYSTEM 

Fiequency: 1240 Kc Power: 250 Watts 

Owned-Operated By: The Gila Broadcasting 

Co.. Inc 

Business Address Globe, Arizona 

Phone Number Globe 41 

Studio Address South Globe, Arizona 

Transmitter Location. . . .South Globe, Arizona 

Time on the Air 6:00 a.m. to 11:00 p.m. 

News Service AP, INS, UP 

Transcription Service Standard Radio 

Representative Paul H. Raymer 

Membership BMB 

Personnel 

President Louis F- Long 

General Manager Paul Merrill 

Station Manager .Willard Shoecraft 

Commercial and Sales 

Manager Edward E. Furman 

Chief Announcer Paul Hallett 

Chief Engineer Frank Toomey 

• 

KARV 

MESA— EST. 1946 

Frequency: L400 Kc Power: 250 Watts 

Owned-Operated By Arizona Radio & 

Television, Inc. 
Address. ...... .Box 31, Radio Center, Pepper 

Lane. Mesa, Ariz. 

Phone Number. 678 

Transmitter Location. .. .Radio Center, Pepper 

Lane, Mesa, Ariz. 
Time on the Air. .... .6:00 a.m. to 12 midnight 

News Service Phoenix Republic & 

Gazette, Ariz. State Wire 

Transcription Service Lang- Worth 

Representative Forjoe & Co. 

Membership NAB 

Personnel 

President Kenneth W. Houston 

General Manager- 
Station Manager John C. McPhee 

Sales Manager ............ Norman E. Iverson 

Program Director- 
Production Manager .Al Stein 



Musical Director Shirley Brundage 

Chief Engineer Gordon Kelly 

Record MC Al Stein 

• 

KOY 

PHOENIX— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 
THE ARIZONA NETWORK 

Frequency: 1550.... Power: 1000 Watts 

Owned-Operated By Salt River Valley 

Broadcasting Company 

Business Address P. O. Box 2671 

Phone Number 4-4144 

Studio Address 836-838 North Central Ave. 

Transmitter Location 12th St. & Camel- 
back Rd. 

Time on the Air . .6 a.m. to 12:15 p.m. 

Newspaper Affiliation Arizona Farmer 

Publishing Co., Arizona Farmer 

News Service UP; Transradio 

Transcription Service World Broadcasting 

System, Associated Record Program Service 

Representative .John Blair & Co. 

Membership NAB, BMB 

Personnel 

Chairman of Board .... Burridge D. Butler 

Commercial Manager ........... John L. Hogg 

Station Manager. .Albert D. Johnson 

Program Director John R. Williams 

Chief Announcer Joe Dana 

Musical Director Alfred Becker 

Chief Engineer Lewis Sublett 

Record MC Kenneth Bagwell 

• 

KPHO 

PHOENIX— EST. 1940 

AMERICAN BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By . Phoenix Broadcasting, Inc. 
Business Address. .Adams Hotel, Phoenix, Ariz. 

Phone Number 4-7367 

Studio Address Adams Hotel & 

Transmitter Bldg. 
Transmitter Location ...... R.F.D. Buckeye Rd. 

Time on the Air 6 a.m. to midnight 

News Service INS 

Transcription Service McGregor, Cole 

Representative Homer Griffith Co. 

Personnel 

President-Owner Rex Shepp 

Station Manager Charlie Garland 

Commercial Manager Arnold J. Gregory 

Program Director Bill Deddick 

Chief Announcer, Musical Dir Bill Reddick 

Chief Engineer. .Louis Halpern 

Record MC Bill Lindsay 



320 



ARIZONA 



KPS C 

PHOENIX 

Frequency: 1450 Kc Power: 250 Watts 

Licensee Sun County Broadcasting Co. 

*C.P. 

KRUX 

PHOENIX-GLENDALE— EST. 1947 

Frequency: 1340 Kc Power: 250 Watts 

Owned By 'Gene Burke Brophy 

Business Address P. O, Box 1365, Phoenix 

Phone Number . 3-8790 

Time on the Air. Unlimited 

Personnel 

Owner 'Gene. Burke Brophy 

General Manager John D. Morgan 

Chief Engineer. Russell Davis 



KTAR 

PHOENIX— EST. 1922 

NBC 
ARIZONA BROADCASTING SYSTEM 

Frequency: 620 Kc Power: 5000 Watts 

Owned-Operated By KTAR Broadcasting 

Company 

Business Address 711 Heard Building 

Phone Number .4-4161 

Studio Address Atop the Heard Building 

Transmitter Location 36th St. & East 

Thomas Road 

Time on the Air 6:00 a.m. to 12 midnight 

News Service AP; PA 

Transcription Service NBC Thesaurus, 

Standard Radio Library, Capitol 

Representative Paul H. Raymer Co. 

Membership NAB, BMB 

Personnel 

Chiei Owner-Ch. of Bd John J. Louis 

President & General 

Manager Richard O. Lewis 

Business Manager B. R. Fulbright 

Sales-Commercial Manager Bill Harvey 

Sales Promotion-Merchandising 

Manager John Edwin Miller 

Program Director J. Howard Pyle 

Production Manager Paul Hughes 

Publicity Director John Snow 

Musical Director . . . Pierson Bancroft 

Chief Engineer A. C. Anderson 

• 

K Y C A 

PRESCOTT— EST. 1940 

NATIONAL BROADCASTING COMPANY 
ARIZONA BROADCASTING SYSTEM 



Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Southwest Broad- 
casting Company 

Address East Gurley St. 

Phone Number 244 

Transmitter Location East Gurley St 

Time on the Air .6:30 a.m. to 11:00 p.m. 

News Service INS and AP 

Transcription Service Standard Library 

Representative Paul Raymer Co. 

Membership. .NAB, BMB 

Personnel 

President-Owner .Harold Hitter 

Program Director Roberta Pfister 

Publicity Director Marcia Gates 

Chief Engineer Byron Lee McCall 



KGLU 

SAFFORD— EST. 1938 

NATIONAL BROADCASTING CO. 
ARIZONA BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Gila Broadcasting 

Company 

Address . . Safford, Ariz. 

Phone Number 15 

Transmitter Location 1218 - 6th Ave. 

Time on the Air 7 a.m. to 1 1 p.m. 

News Service UP 

Transcription Service World 

Representatives. Paul H. Raymer Co. 

Membership BMB 

Personnel 

President Louis F. Long 

Station Manager Paul Merrill 

Commercial and Sales 

Promotion Manager Edward E. Furman 

Program Director, 

Production Manager. . .Norman B. Harrington 

Chief Announcer Richard G. Salerno 

Musical Director William F. Parady 

Chief Engineer .Herbert Hartman 



KOPO 

TUCSON— EST. 1946 

ABC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Old Pueblo 

Broadcasting Co. 

Address.... 77 N. Court St. 

Phone Number 2128 

Transmitter Location Stone & Drachman 

Time on the Air 6:00 a.m. to 12 midnight 

News Service AP 

Transcription Service McGregor 

Representative .Homer Griffith 



321 



ARIZONA 



Personnel 

President John Rockwell 

V. P. & Gen. Mgr Charles H. Garland 

Chief Announcer Allan Brown 

Chief Engineer Selwyn Kirby 

• 

KT U C 

TUCSON— EST. 1929 

COLUMBIA BROADCASTING SYSTEM 
ARIZONA NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Tucson Broadcasting 

Co., Inc. 

Address 900 E. B'way, Box 390 

Phone Number 1400 

Transmitter Location „ . . . 900 E. B'way 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service Associated & World 

Representative John Blair & Co. 

Membership NAB, BMB 

Personnel 

President Burridge D. Butler 

Station Manager Lee Little 

Program Director Wayne Sanders 

Chief Announcer Ray Helgesen 

Production Manager , Gerry O'Brien 

Chief Engineer. Cliff Livingston 

• 

K VO A 

TUCSON— EST. 1929 

NATIONAL BROADCASTING CO. 

ARIZONA BROADCASTING COMPANY 

Frequency: 1290 Kc Power: 1000 Watts 

Owned By .KTAR Broadcasting Co., Inc. 

Operated By Arizona Broadcasting 

Company, Inc. 

Business Address 48 E. Broadway 

Phone Number 3703 

Studio Address 48 East Broadway 

Transmitter Location 10th and Lee 

Time on the Air 3:55 a.m. to 12:00 midnight 

News Service AP 

Transcription Service NBC Thesaurus, 

Standard, Capitol 

Representative .Paul H. Raymer Co. 

Membership NAB, BMB 

Personnel 

President . . . . John J. Louis 

General Manager R. B. Williams 

Sales Commercial Mgr R. B. Wi'liams 

Sales Promotion Fred J. Gerletti 

Program Director Ben L. Slack, Jr. 

Production Manager Jean T. Lely 

Publicity Director Fred J. Gerletti 



Chief Announcer George T. Callison 

Chief Engineer Ray H. Holsclaw 

Record MC Bill Warren 



(CALL LETTERS TO BE ASSIGNED) 
TUCSON* 

Frequency: 1490 Kc Power: 250 Watts 

Licensee Sun County Broadcasting Go. 



*C.P. 

Q 

(CALL LETTERS TO BE ASSIGNED) 
TUCSON* 

Frequency: 1343 Kc ..Power: 250 Watts 

Licensee The Catalina Broadcasting Co. 



>C.P. 



KSOL 

YUMA— EST. 1947 



Frequency: 1400 Kc Power: 250 Watts 

Owned By 'Gene Burke Brophy 

Business Address P. O. Box 1365, Phoenix 

Time on the Air Unlimited 

Personnel 

President-Owner 'Gene Burke Brophy 

General Manager John D. Morgan 

Chief Engineer Russell Davis 



KYUM 

YUMA— EST.1940 

NATIONAL BROADCASTING COMPANY 
ARIZONA BROADCASTING CO. 

Frequency: 1240 Kc Power: 250 Watts 

Operated By Yuma Broadcasting Co. 

Owned By . . Arizona Broadcasting System 

Business Address Yuma, Ariz. 

Phone Number Yuma 88 

Studio Address. .. 19th Avenue and 1st Street 

Transmitter Location Yuma, Ariz. 

Time on the Air 6 a.m. to 12 midnight 

News Service INS, AP, UP 

Transcription Service NBC Thesaurus 

Representative Paul H. Raymer Co. 

Personnel 

Station Manager Ray Smucker 

Commercial Manager Roy Jorgensen 

Sales Promotion Mgr Paul Dawson 

Musical Dir.-Program Director Sam Ewing 

Production Manager Pal Gcolsby 

Publicity Director Stan Siegle 

Chief Announcer Judd Wilson 

Chief Engineer Leavenworh Wheeler 

Record MC. .Hig HiggLns 



322 



Estimated Population 1,876,042— Radio Homes 350,567 
Stations in State 19 



KLCN 



BLYTHEVILLE— EST. 1922 

ARKANSAS NETWORK 

Frequency: 900 Kc Power: 1000 Watts 

Owned and Operated By. . .Harold L. Sudbury 

Address Sudbury Bldg. 

Phone Number 2093 

Transmitter Location East Highway 18 

Time on the Air. 6 a.m. to local sunset 

News Service UP 

Transcription Service World, Cole 

Representative The John E. Pearson Co. 

Personnel 

Owner-Manager Haro!d L. Sudbury 

Sales Promotion Manager J. T. Sudbury 



KAMD 



CAMDEN— EST 1946 

KBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Camden Radio, Inc. 

Address 2010 Ft. Worth National Bank 

Bldg., Fort Worth, Tex. 

Personnel 

General Manager Frank O' Myers 

Manager John W. Edwards 



K E L D 



EL DORADO— EST. 1935 

AMERICAN BROADCASTING CO. 
ARKANSAS NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By... Radio Enterprises, Inc. 

Business Address Home Finance Bldg. 

Studio Address Country Club Colony 

& Home Finance Bldg. 

Phone 1313 

Transmitter Location . . . 2 Vz miles North of El 

Dorado, Ark. 

Time on the Air ... .6:30 a.m. to 11:00 p.m. 

News Service AP 

Transcription Service Standard Radio, 

M. M. Cole 

Representative Cox and Tanz 

Membership NAB, BMB 

Personnel 

President W. N. McKinney 

V.-P. & Gen. Mgr Leon Sipee 

Sales Promotion Manager J. R. Duerson 

Chief Announcer Tex Pickens 

Chief Engineer ,S. F. Eckhardt 



KGRH 

FAYETTEVILLE— EST. 1946 

MUTUAL 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By.Fayetteville Broadcasting 
Company 

Business Address 922 Leverett St. 

Phone Number 862 

Transmitter Location 922 Leverett St. 

Time on the Air Unlimited 

News Service AP 

Transcription Service Standard 

Membership NAB 

Personnel 

President-Manager Russell Bennitt 

Commercial Manager Alton Collier 

Program Director Lee Belding 

Production Manager Peter Harkins 

Chief Announcer Lee Belding 

Chief Engineer George W. Dotson 

KFPW 

FORT SMITH— EST. 1930 

MUTUAL BROADCASTING SYSTEM 
RAZORBACK ARKANSAS STATE 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Southwestern 

Hotel Co. 

Address. 1215 Garrison Ave. 

Phone Number 4106-4107-7069-5554 

Transmitter Location Albert Pike & 

Kelley Highway 
Time on the Air 6:00 a.m. to 11:00 p.m. 

Sundays, 8:00 a.m. to 11:00 p.m. 

News Service UP and AP 

Transcription Service M. M. Cole & 

World Broadcasting System 

National Sales Office The Walker Co. 

Station Representatives The Walker Co.; 

England Adv. Co. 
Membership NAB, BMB 

Personnel 

President and General Mgr. . .John A England 
Station Mgr.-Publicity Dir. . .J. E. 'Tat" Garner 

Sales Promotion Mgr E. H. Patterson 

Program Director. Dorothy Gibson 

Production Manager W. A. Stapleton 

Chief Announcer Harvey Marsh 

Musical Director Afton Blake 

Record M.C Kruger Muse 

Chief Engineer John M. VanHorn 



323 



ARKANSAS 



KWH N 

FT. SMITH— EST. 1946 

Frequency: 1320 Kc Power: 5000 Watts 

Owned-Operated By. .KWHN Broadcasting Co. 

Address P. O. Box 799 

Phone Number 3141, LD 29 

Transmitter Location . . N. E. of Ft. Smith, Ark. 

News Service AP 

Membership NAB 

Personnel 

President Allen Whitecside 

Sec-Treas H. S. Nakdimen 

Station Manager Bill Slates 

* Construction Permit 



KHOZ 

HARRISON— EST. 1946 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1240 Kc ... .Power: 250 Watts 

Owned-Operated By ... . Harrison Broadcasting 
Corp. 

Address. . Radio Cit Addiytion 

Transmitter Location Radio Cit Addition 

Time on the Air 6:00 a.m. to 11:00 p.m. 

News Service UP 

Transcription Service .Standard 

Representative R. C. Wheeler (Regional) 

Personnel 

President Dene O. Hester 

General Mgr.-Station Mgr Merwyn Love 

Sales Mgr.-Sales Pro. Mgr. ...... Bob Wheeler 

Program Dir.-Chief Announcer. . .Wilson Hurst 

Production Manager J. Grant 

Publicity Director John Scott 

Musical Director Judy Coates 

Chief Engineer L. C. Watkins 

Record M.C . James Jobes 

• 

KF FA 

HELENA— EST. 1941 

MUTUAL BROADCASTING SYSTEM 
ARKANSAS NETWORK— KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By:. Helena Broadcasting Co. 

Address 215 York St. 

Phone Number .Main 59 

Transmitter Location 215 York St. 

Time on the Air. . . . 6:00 a.m. to 11:00 p.m. 

News Services UP 

Transcription Service. .Lang- Worth, M. M. Cole 
Representatives . . . Cox & Tanz, Gene Grant 

& Co. 
Membership. NAB, BMB 

Personnel 

Managing Partner-General Mgr. Sam Anderson 



Commercial Manager Barton Wellborn 

Program Director Elizabeth Wellborn 

Sales Pro. Mgr.-Publicity Dir Hugh Smith 

Chief Announcer Jim Lipsey 

Musical Director S. B. Williamson 

Record M.C Barton Wellborn 

Chief Engineer. A. P. Decker 

• 

KT H S 

HOT SPRINGS— EST. 1924 

AMERICAN BROADCASTING CO. 
\RKANSAS NETWORK 

Frequency 1090 Kc. 

Power 10,000 d.; 1000 n. 

Owned-Operated By. .Radio Broadcasting, Inc. 

Address 135 Benton Street 

Phone Number 1160-1161 

Transmitter Location Malvern Road 

near Hot Springs, Ark. 

Time on the Air. 6 a.m. to 12 midnight 

News Service UP & AP 

Transcription Service Lang- Worth 

Newspaper Affiliation . . Shreveport, Louisiana 

Times. 

Representative The Branham Co. 

Membership NAB, BMB 



KHOZ 

HARRISON, ARK. 

"IN THE HUB 
OF THE OZARKS" 



SERVING NORTH 
CENTRAL ARKANSAS 
WITH THE BEST IN 
MUSIC, SPORTS, NEWS. 

MUTUAL AFFILIATE 

250 WATTS 1240 Kc 



324 



ARKANSAS 



Personnel 

President John D. Ewing 

Station Manager J. John Wolever, Jr. 

Nat'l Sales Manager J. John Wolever, Jr. 

Local Sales Manager Edward C. Appier 

Program Dir.-Production Mgr Jon F. Karber 

Chief Announcer Bill Bailey 

Musical Director Harry E. Lockhart 

Chief Engineer Cecil L. Suitt 

Traffic Manager Helen Ashley 



K W F C 

HOT SPRINGS— EST. 1940 
KBS 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1340 Kc.. Power: 250 Watts 

Owned-Operated By Clyde E. Wilson 

Address 819V2 Central 

Phone Number 312-3 

Transmitter Location 8 1 9 x /2 Central 

Time on the Air 7 a.m. to 11 p.m. 

News Service AP 

Transcription Service Standard Radio, 

Kestone, M. M. Cole 

Representative Sears & Ayers 

Membership BMB 

Personnel 

Owner Clyde E. Wilson 

Station & General Sales 

Manager Robert Choate 

Sales Promotion Robert Harrison 

Chief Engineer Tom Wilson 



KBTM 

IONESBORO— EST. 1930 

MUTUAL BROADCASTING SYSTEM 
KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Regional Broadcasting Co. 

Operated By Jay P. Beard 

Address. ... KBTM Bldg., 603 Madison St. 

Phone Number 597-8 

Transmitter Location East Jonesboro 

Time on the Air 6:00 a.m. to 11:00 p.m. 

Transcription Service World Broadcasting 

System, SESAC 

West Coast Representative Gene Grant 

Membership NAB, BMB 

Personnel 

President and General Manager. .Jay P. BeaTd 

Sales Promotion Manager. William H. Gate 

Program Director-Production 

Mgr.-Musical Dir Eleanor Lane 

Publicity Director Jay P. Beard 

Chief Announcer Paul Harvey 

Record M.C Bruce McLean 

Chief Engineer John H. Hltt 



KARK 

LITTLE ROCK— EST. 1931 

NATIONAL BROADCASTING CO. 
SOUTHCENTRAL QUALITY NETWORK 

Frequency: 920 Kc Power: 5000 Watts 

Owned-Operated By: Arkansas Radio & Equip- 
ment Co. 

Address Radio Center Bldg. 

Phone Number LD 224 

Transmitter Location: Jackson Blvd., North Little 
Rock 

Time on the Air 5:30 ajn. to 12 midnight; 

Sundays 6:45-12 midnight. 

News Service AP, UP 

Transcription Service Standard 

Representative Edward Petry & Co. 

Membership NAB, BMB 

Personnel 

President-Owner T. H. Barton 

V.P., Gen. Mgr., and Station 

Manager. G. E. Zimmerman 

Sales-Commercial Manager Julian F. Haas 

Program Director-Production 

Manager Douglas J. Romine 

Publicity Director A. C. Dowden 

Musical Director Tommy Scott 

Chief Engineer .Dan L. Winn 

KG HI 

LITTLE ROCK— EST. 1927 

AMERICAN BROADCASTING CO. 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By KGHI Broadcasting 

Service. 
Address Union Life Insurance Bldg., 306 W. 

3rd St. 

Phone Number 9166 

Transmitter Location No. 10 Highway 

Time on the Air 6 a.m. to 12:00 midnight 

Transcription Service .. Associated, M. M. Cole 
Representative Walker Co. 

Personnel 

Partnership ...... A. L. Chilton, L. H. Chilton, 

S. C. Vinsonhaler 
Station and General 

Manager S. C. Vinsonhaler 

Commercial Manager. R. E. Rives 

Sales Promotion D. R. Corbett 

Program Director Dorothy Parker 

Chief Engineer V. O. Vandusen 

KLRA 

LITTLE ROCK— EST. 1928 

COLUMBIA BROADCASTING SYSTEM 
Frequency: 10 10 Kc. . .Power 10000 d.s 5000 n. 
Owned-Operated By ... Arkansas Broadcasting 
Company 



325 



ARKANSAS 



Address. . .Gazette Bidg,, 3rd & Louisiana Sts. 

Phone 5-5427 

Transmitter Location . Highway No. 70 

Time on the Air. . 5:30 a.m. to 12 midnight 

Newspaper Affiliation . . Gazette Publishing Co. 

News Service UP 

Transcription Service World Broadcasting 

Service, Langworth 

Representative The Katz Agency, Inc. 

Membership. NAB, BMB 

Personnel 

President J. N. Heiskell 

Managing Supervisor Edward V. Murphy 

General and Station Manager Roy Judge 

Program-Musical Director Harris Owen 

Commercial Manager Roy fudge 

Chiei Engineer K. F. Tracy 

KXLR 

NORTH LITTLE ROCK— EST. 1946 

MUTUAL BROADCASTING SYSTEM 
RAZORBACK 

Frequency: 1450 Kc Poyer: 250 Watts 

Owned-Operated By Arkansas Airwaves 

Co., Inc. 
Address .... Cottonbelt Bidg., 300 Washington 

Phone Number .2-2155 

Transmitter Location Cottonbelt Bidg., 300 

Washington 
Time on the Air 6:00 a.m. to 12 mid.; Sun- 
day: 7:00 a.m. to 12 mid. 

News Service UP 

Transcription Service Standard 

National Sales Office . Joseph Hershey McGilvra 
Membership NAB 

Personnel 

President-General Manager John F. Wells 

Commercial Manager Phillip G. Back 

Chief Engineer .Melvin P. Spann 

KDRS 

PARAGOULD— EST. 1946 

Frequency: 1490 Kc .Power: 250 Watts 

Owned-Operated By. .Progressive Broadcasting 

Co. 

Address Box 387 

Transmitter Location Vz mile East of 

Paragould, Highway 25 

Time on the Air 7:00 a.m. to 10:00 p.m. 

News Service AP 

Transcription Service Standard 

Membership NAB 

Personnel 

Partners T. M. Self, J. E. Douglas, G. T. 

Rand 

General Manager G. T. Rand 

Station Manager . J. E. Douglas 

Chief Engineer .J. E. Douglas 



K OT N 

PINE BLUFF— EST. 1934 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Universal Broadcasting Corp. 

Operated By B. J. Parrish 

Address 505V2 Main St. 

Phone Number 721 

Transmitter Location 505 Vz Main St. 

Time on the Air 6:00 ajn. to 11:00 p.m. 

News Service AP 

Transcription Service Thesaurus 

Membership NAB, BMB 

Personnel 

President-General Manager B. J. Parrish 

Sales Promotion Manager R. W. Etter 

• 

IK U A 

SILOAM SPRINGS— EST. 1922 

KBS 
Frequency: 1290 Kc Power: 5000 Watts 

d. only 
Owned-Operated By. ... . .KUOA Incorporated 

Address Siloam Springs, Ark, 

Phone Number 77 

Transmitter Location Siloam Springs, Ark. 

Time on the Air 6:30 a.m. to Local Sunset 

News Service UP 

Transcription Service World, Standard, 

Keystone 

Representative The Walker Company 

Membership NAB, BMB 

Personnel 

General Manager Storm Whaley 

Chief Engineer Kenneth Maxwell 

• 

KWEM 

WEST MEMPHIS— EST. 1946 

Frequency:990 Kc Power: 1000 Watts, d. 

only 
Owned-Operated By West Memphis 

Broadcasting Corp. 

Address 229 East Broadway 

Transmitter Location N. W. Corner U. S. 

Engineers 

Time on the Air .Sun up to sun down 

News Service UP 

Transcription Service Lang-Worth, Capitol 

Personnel 

Manager George P. Mooney 

Commercial Manager Bill Trotter 

Chief Engineer Vernon Dillaplain 

Program Director (Temporary) & 

Continuity Editor lean Mooney 



326 



For the greatest 
in news reliability 




327 




Its impossible^ 



You can't cover 

California's Bonanza Beeline 

without on-the-spot radio 



• Take California's vast centra! valleys . . . add neighboring 
Reno and prosperous western Nevada. And you've got the 
Beeline market. A bonanza market with total buying power now 
almost half again that of St. Louis! 

But it's a market set apart by mountains — mountains that 
stop most outside radio signals cold. To radio-sell California's 
Bonanza Beeline, you need on-the-spot radio. 

So let the five BEELINE stations introduce you to these 
people with all that "buyability." Each of these stations dominates 
its area. KMJ Fresno, for instance, maintains an audience of 
6 to 20 times that of the next best Fresno station. The flexible 
Beeline group is not a network or a chain. You can buy it any 
way you want it — one or all five. Find out how much these 
stations can sell for you. 




***° 



Kf B* 



K#° 



STOC 



***° 



veto** 



vJ 



K» J 



f* 



**t*o 



K** N 



,fc^ 



i*P 



^ 



MCCUTCHY BROADCASTING COMPANY 



KFBK 

Sacramento (ABC) 
10,000 watts 1530 kc. 



KOH 

Reno (NBC) 
1000 watts 630 kc. 



KERN 



Bakersfield (CBS) 
1000 watts 1410 kc. 



KWG 

Stockton (ABC) 
250 watts 1230 kc. 



SACRAMENTO, CALIFORNIA • PAUL H. RAYMER CO., National Representative 



KMJ 

Fresno (NBC) 
5000 watts 580 kc 



328 



— CALIFORNIA — 

Estimated Population 8,866,991— Radio Homes 2,824,982 
Stations in State 86 



KAFY 

BAKERSFIELD— EST. 1946 

MUTUAL BROADCASTING SYSTEM 
DON LEE 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Bakersfield 

Broadcasting Co. 

Address Box 1432 

Phone Number 44751 and 88700 

Transmitter Location Vi mile South of 

Rosedale Road on Poplar Ave. 

Time on the Air 5:00 a.m. to 12 midnight 

News Service UP 

Transcription Service . . Lang- Worth, M. M. Cole 

Representative Homer Griffith 

Membership NAB 

Personnel 

President George B. Crome 

Vice-President Fiske Harlow 

Secretary -Treasurer Sheldon Anderson 

Station Manager Frank Wilbur 

Commercial-Sales 

Promotion Manager Gene Chenault 

Chief Annnouncer-Record MC John Bowen 

Chief Engineer James Welch 

• 

KERN 

BAKERSFIELD— EST. 1932 

COLUMBIA BROADCASTING SYSTEM 

Frequency; 1410 Kc Power: 1000 Watts 

Owned-Operated By. .McClatchy Broadcasting 

Address Elks Bldg. 

Phono Number 8-8431 

Transmitter Location Ming & Oak Sts. 

Time on the Air 6 a.m. to 12 midnight 

Newspaper Affiliation McClatchy Newspapers 

News Service AP and INS 

Transcription Service Standard Radio, 

SESAC, World 
Representative Paul H. Raymer Co. 

Personnel 

President Eleanor McClatchy 

General Manager Harold J. Brown 

Commercial Manager Richard Brothers 

Chief Engineer Luverne Shatto 

• 

KERO 

BAKERSFIELD— EST. 1946 

NATIONAL BROADCASTING COMPANY 
Frequency: 1230 Kc .Power: 250 Watts 



Owned-Operated By J. E. Rodman 

Address 1420 Truxton Ave. 

Phone Number 44549 

Transmitter Location 19th and "I" Streets 

Time on the Air 6:00 a.m. to 1:00 a.m. 

News Service UP 

Transcription Service Capitol, Associated 

Membership , NAB 

Personnel 

Owner J. E. Rodman 

General Manager Paul R. Bartlett 

Station Manager Gene De Young 

Commercial Manager Hugh Gordon 

Chief Engineer Steven Weber 

• 

KPMC 

BAKERSFIELD— EST. 1932 

AMERICAN BROADCASTING CO. 

Frequency: 1560 Kc Power: 1000 Watts 

Owned-Operated By.. Pioneer Mercantile Co. 

Address 307 E. 21st St. 

Phone Number 8-8157 

Transmitter Location 307 East 21st St. 

Time on the Air 6:00 a.m. to 12 midnight 

News Service UP, AP 

Transcription Service NBC Thesaurus. 

Associated 

Representative W. S. Grant 

Membership NAB 

Personnel 

President-General Mgr F. G. R. Schamblin 

Station Manager L. A. Schamblin 

Sales Promotion-Publicity Dir Art Mason 

Chief Engineer L. P. Marvis 

• 

KRE 

BERKELEY— EST. 1922 

Frequency: 1370 Kc Power: 250 Watts 

Owned-Operated By Central California 

Broadcasters, Inc. 

Address 601 Ashby Avenue 

Phone Number Ashberry 7715 

Time on the Air Full Time 

News Service AP 

Transcription Service Standard Radio 

Membership, NAB, BMB 

Personnel 

President-Station Manager Arthur Westlund 

Sales Promotion Manager Don Hambly 

Chief Engineer. Phillip McKernan 

Record MC Lea Ready 



329 



CALIFORNIA 



K-'R-OP 

BRAWLEY— EST. 1946 

AMERICAN BROADCASTING CO. 

Frequency: 1300 Kc Power: 1000 D; 500 N. 

Owned-Operated By Broadcasting Corp. of 

America 
Address. . . .P. O. Box No. 987, Riverside, Calif 

Phone Number Brawley 980-1 

Transmitter Location. . . Del Rio Country 

Club Grounds 

Time on the Air 5:30 a.m. to 12.05 a.m. 

News Service AP 

Transcription Service World 

National Sales Office. Gene Williams, 

c/o Radio Station KPRO 

Representative John E. Pearson Co. 

Membership NAB 

Personnel 

President W. L. Gleeson 

Station Manager Stanley G. Reynolds 

Commercial Manager. .... .William L. Simpson 

Publicity Director Lilliam Phillips 

Chief Engineer J. G. Schaeffer 

• 

(CALL LETTERS TO BE ASSIGNED) 
CALEXICA* 

Frequency: 1130 Kc Power: 250 Watts 

Licensee Radio Dinuba Co. 

*C.P. 

KRDU 

DINUBA— EST. 1947 

Frequency: 1139 Kc. .Power: 250 Watts d. only 
Owned-Operated By. ..... . .Radio Dinuba Co. 

Address Janzen Bldg. 

Phone Number. 113-J 

Transmitter Location. . .Engleheart & Nebraska 

Time on the Air Jan. 1947 (expectant) 

News Service AP 

Transcription Service. .. .McGregor, Langworth 

National Sales Olf ice .... Hoffman Agency 

Representative Hoffman Agency 

Personnel 

President Egon A. Hofer 

General Manager Egon L. Hofer, Jr. 

Station-Commercial Manager Troy L. Banks 

Chief Engineer John M. Banks 

K H S L 

CHICO— EST. 1935 

MBS— DON LEE 
Frequency: 1290 Kc Power 1,000 Watts 



Owned-Operated By Golden Empire 

Broadcasting Co., Inc. 

Address 336 Broadway 

Phone Number Chico 237-8 

Transmitter Location Hooker Oak and 

Madrone Aves. 
Time on the Air: 7:00 a.m. to 11:00 p.m.; 8:00 

a.m. to 11:00 p.m., Sundays 

News Service UP 

Transcription Service Standard Radio 

Representative W. S. Grant Co. 

Personnel 

President Hugh McClung 

Station Manager M. F. Woodling 

Chief Engineer Russell Pope 



KXO 

EL CENTRO— EST. 1927 

MUTUAL BROADCASTING SYSTEM 

DON LEE BROADCASTING SYSTEM 

Frequency: 1230 Kc... Power: 250 Watts 250 N 

Owned-Operated By Valradio. Inc. 

Address 793 Main St. 

Phone Number 1L00 

Transmitter Location 793 Main St. 

Time on the Air 6:00 a.m. to 12 midnight 

Newspaper Affiliation The El Centro Post; 

The El Csntro Press; The Brawley News 
Transcription Service Standard Radio, 

Sesac 

Representative Paul H. Raymer Co. 

Membership BMB 

Personnel 

President Paul Jenkins 

Vice-President-General Manager. Doyle Osman 

Assistant Manager Robert E. Mabry 

Commercial Manager Belle Hovey 

Sales Promotion Manager Richard Berry 

Chief Engineer Leroy Bellwood 

• 

KHUM 

EUREKA— EST. 1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Carroll R. Hauser 

Address .Gross Bldg., 5th & "F" Sts. 

Phone Number 1436 R 

Transmitter Location .... Foot of Murray St. on 

Humboldt Bay Shore 
Time on the Air. .... .6:00 a.m. to 12 midnight 

News Service AP 

Transcription Service . . NBC Thesaurus, Capitol 
Membership NAB 

Personnel 

Owner-General Manager Carroll R. Hauser 

Chief Engineer Charles Breeding 



330 



CALIFORNIA 



KIEM 

EUREKA— EST. 1933 

MUTUAL— DON LEE 

Frequency: 1480 Kc .Power: 1000 Watts 

Owned-Operated By Redwood Broadcast- 
ing Co.. Inc. 

Business Address Box 1021 

Phone Number 93 

Transmitter Location Eureka, Inlet, 

Humboldt Bay 

Time on the Air 6:30 a.m. to 11:30 p.m. 

News Service INS; UP 

Transcription Service World Broadcasting 

System, Standard, MacGregor 

Representative John Blair & Co. 

Membership NAB, BMB 

Personnel 

President and Station ~ 

Manager William B. Smullin 

Commercial Manager Don Telford 

Program Manager Paul Corbin 

Office Manager George Thomson 

Sales Promotion Manager Robert Stach 

Engineer Alvor Olson 

• 

KARM 

FRESNO— EST. 1938 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-Operated By KARM, The George 

Harm Station 

Address 1333 Van Ness Ave. 

Phone Number 4-2966 

Transmitter Location Van Ness & Allu- 
vial Avenues 

Time on the Air 6 a.m. to 12 midnight; 

8 a.m. to 12 midnight, Sunday 

News Service AP and INS 

Transcription Service Standard Library 

Representative Edward Petry & Co., Inc. 

Membership NAB 

Personnel 

Owner & President Mrs. Hattie Harm 

Station and General 

Manager Clyde F. Coombs 

News Director Ed Clough 

Chief Engineer R. M. Dorothy 

KFRE 

FRESNO— EST. 1942 

MUTUAL BROADCASTING SYSTEM 
DON LEE BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By J. E. Rodman 

Address 330 T. W. Patterson Bldg. 

Phone Number 4-5001 



Transmitter Location Clinton & First Sts. 

Time on the Air: . . . 5:00 a.m. to 12:00 midnight 

Sunday: 5:30 ajn. to 12:00 midnight 

News Service UP 

Transcription Service Associated, 

World. Capitol 

Representative John Blair & Co. 

Membership NAB, BMB 

Personnel 

Owner J. E. Rodman 

General Manager Paul R. Bartlett 

Business Manager Herb N. Ferguson 

Chief Engineer Harold R. Brown 

• 

K BVB J 

FRESNO— EST. 1922 

NATIONAL BROADCASTING CO. 
McCLATCHY BROADCASTING CO. 

Frequency: 580 Kc Power: 5.000 Watts 

Owned-Operated By. .McClatchy Broadcasting 

Co. 

Address 1559 Van Ness Ave. 

Phone Number 3-6277 

Transmitter Location North & Madera Aves. 

Kerman, Calif. 

Time on the Air Full Time 

Newspaper Affiliation . McClatchy Newspapers 

News Service UP & AP 

Transcription Service NBC Thesaurus. 

C. P. MacGregor, SESAC 
Representative Paul H. Raymer Co. 

Personnel 

President Eleanor McClatchy 

Station Manager Keith Collins 

Sales Manager. Coyle Chambers 

Publicity Director Jack Griffith 

Chief Engineer Wm. N. Wallace 



KIEV 

GLENDALE— EST. 1933 

Frequency: 870 Kc. .Power: 250 Watts d. only 
Owned-Operated By: Cannon Broadcasting 
System, Ltd. 

Address Glendale Hotel 

Phone Number. .Citrus 11133 & Chapman 52388 

Transmitter Location Glendale Hotel 

Time on the Air 6:00 a.m. to local sunset 

News Service UP 

Transcription Service Standard 

Membership NAB 

Personnel 

President David H. Cannon 

General Mgr.-Station Mgr Jack Heintz 

Chief Announcer-Record MC. Charles R. Rogers 
Chief Engineer Vern Schumann 



331 



A R S OVER CftL IF 






:.ffl 




!Z& -i •■#!•■. f 







332 



CALIFORNIA 



K F W B 

HOLLYWOOD— EST. 1925 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Operated By: Warner Bros. Broadcast- 
ing Corp. 

Address 5833 Fernwood Ave. 

Phone Number Hempstead 5151 

Transmitter Location . Baldwin Hills, Culver City 

Time on the Air 6:00 a.m. to 1:00 a.m. 

News Service AP, UP. INS 

Representative William G. Rambeau Co. 

Membership NAB 

Personnel 

General Manager- 
Station Manager Harry Maizlish 

Production-Program Director William Ray 

Chief Announcer. . . Harry Hall 

Musical Director Dion Romandy 

Commercial Manager Berne Wilkins 

Sales Promotion Gilbert Simon 

Chief Engineer Harry Myers 



K G F J 

HOLLYWOOD— EST. 1926 

Frequency: 1230 Kc Power: 100 Watts 

Owned-Operated By. Ben S. McGlashan 

Address 6314 Sunset Blvd. 

Phone Number Hillside 0201 

Transmitter Location . . Washington & Oak Sts. 

Time on the Air Full time 

News Service INS 

Transcription Service Associated Music 

Publishers, 
Membership NAB 

Personnel 

Owner Ben S. McGlashan 

General & Station Manager. . .Thelma Kirchner 
Sales-Commercial Manager. .Thelma Kirchner 
Sales Promotion-Merchandising 

Manager Paul Forrest 

Production Manager Eddie Albright 

Publicity Director Paul Forrest 

Chief Announcer David Ballard 

Musical Director Clark Hoyden 

Chief Engineer Homer Obuchon 

Record MC. . Ted Lenz 



K N X 

HOLLYWOOD— EST. 1920 

COLUMBIA BROADCASTING SYSTEM 

COLUMBIA PACIFIC NETWORK 

Frequency: 1070 Kc Powers 50.000 Watts 



Owned-Operated By . . Columbia Broadcasting 
System, Inc. 

Address 6121 Sunset Blvd. 

Phone Number Hollywood 1212 

Transmitter Location .... Columbia Park, Tor- 
rance, Calif. 

Time on the Air 6:00 a.m. to 1:05 a.m. 

News Service AP; INS; UP 

Transcription Service Associated 

Representative Radio Sales 

Membership '. NAB, BMB 

Personnel 

Vice President, General Manager, 

Station Manager Donald W. Thornburgh 

Ass't Gen'l Mgr., 

Ass't. Station Mgr Harry W. Witt 

Sales Manager (KNX) J. A. Morton 

Sales Promotion Manager Ralph Taylor 

Program Director Tom Hargis 

Chief Engineer Lester H. Bowman 

Publicity Director Lloyd Browniield 

CBS Western Musical Director Lud Gluskin 

Musical Director (KNX) Wilbur Hatch 

Production Manager Edith Todesca 

Record MC Tom Hanlon 




HOLLYWOOD'S FASTEST 
GROWING STATION 

SUNSET AND VINE 'HOLLYWOOD 
THELMA KIRCHNER, Manager 



333 



CALIFORNIA 



KREO 

INDIO— EST. 1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Broadcasting Corp. 

of America 

Address P. O. Box 3046 

Phone Number 7403 

Transmitter Location Calhoun Drive 

Time on the Air 6:00 a.m. to 12 midnight 

News Service AP 

Transcription Service NBC Thesaurus 

Membership NAB 

Personnel 

President-General Mgr William L. Gleeson 

Station Mgr.-Sales Mgr Riley R. Gibson 

Chief Engineer. Stan Reynolds 

• 

KCVR 

LODI— EST. 1946 

Frequency: 1570 Kc. Power: 250 Watts, d. only 

Owned-Operated By Central Valley Radio 

Address P. O. Box 600 

Phone Number 1700 

Transmitter Location Lower Sacramento Rd., 

2 miles N.W. of Lodi 

Time on the Air . .Daytime only 

News Service UP 

Transcription Service Standard, NBC 

Thesaurus 
Representative Homer Griffith Co., Inc. 

Personnel 

Owners Herbert W. Brown, David A. Brown 

General-Sales Promotion Mgr., 

Publicity Dir Herbert W. Brown 

Station Mgr.-Chief Announcer- 
Program Dir Harold C. O'Donnell 

Sales Manager L. G. Baker 

Production Mgr.-Musical Dir. . . David A. Brown 
Chief Engineer , James L. Smith 

• 

FOX 

LONG BEACH— EST. 1924 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Operated By . . Nichols & Warinner, Inc. 

Address 220 E. Anaheim Street 

Phone Number. Long Beach 327-75 

Transmitter Location . . . 220 E. Anaheim Street 

Time on the Air 5:00 a.m. to 12 midnight 

News Service UP 

Transcription Service Standard Radio, 

Langworth Transcription Service; SESAC, BMI 

National Sales Office ....Bum-Smith 

Representative . , Biddick 

Membership NAB. 



Personnel 

President, Station Manager and 

Program Director.... Hal G. Nichols 

Commercial and Sales Promotion Manager 

and Chief Engineer. .Lawrence W. McDowell 
Publicity Director Norman Masterson 



K G E R 

LONG BEACH— EST. 1926 

Frequency: 1390 Kc Power: 5000 Watts 

Owned-Operated By: Consolidated Broadcast- 
ing Corp. 

Business Address 435 Pine Ave. 

Phone Number Long Beach 727-85 

Studio Addresses: 435 Pine Ave.; 643 So. 
Olive, Los Angeles 

Transmitter Location Atlantic & Compton 

Blvds. 

Time on the Air 7:00 a.m. to 12 midnight 

News Service AP 

Transcription Service. .. .World Bread. System, 

Standard Radio, Lang-Worth, Associated 
National Representative ...... Joseph Hershey 

McGilvra, Inc. 
Membership .NAB, BMB 

Personnel 

President-Gen'l Manager.. Lee Wynne 

Program Director .Felix Adams 

Publicity Director Earl Rutledge 

Musical Director Helene Smith 

Chief Engineer Jay Tapp 



K E C A 

LOS ANGELES— EST. 1929 

AMERICAN BROADCASTING CO. 

Frequency: 790 Kc. Power: 5000 Watts 

Owned-Operated By. -American Broadcasting 

Co. 

Address 1440 No. Highland Ave. 

Phone Number Hillside 8231 

Transmitter Location 2951 S. Fairfax Ave. 

Time on the Air 5:30 a.m. to 1:00 a.m. 

7:00 a.m. to 1:00 a.m. Sunday 

News Service UP, AP 

Transcription Service Thesaurus and 

Lang-Worth. 

Representative ABC Spot Sales 

Membership NAB, BMB 

Per sou did 

President Mark Woods 

Station Manager Clyde P. Scott 

Commercial and Sales 

Manager Amos T. Baron 

Program Director William J. Davidson 

Publicity Director Virginia West 

Chief Engineer T. B. Palmer 

Record MC Ralph Langley 



334 



CALIFORNIA 



KFAC 

LOS ANGELES— EST. 1931 

Frequency: 1330 Kc Power: 1000 Watts 

Owned-Operated By: Los Angeles Broadcast- 
ing Company. Incorporated 

Address. 645 South Mariposa 

Phone Number FUzroy 1231 

Transmitter Location 3725 Chesapeake 

Time on the Air 24 hours daily 

News Service AP 

Transcription Service Associated 

Membership NAB, BMB 

Personnel 

Owner E. L. Cord 

President-General Manager. . . .Calvin J. Smith 
Station & Sales- 
Commercial Manager Calvin J. Smith 

Publicity Director Eileen Wheatley 

Musical Director-- Elmitt Eastcott 

Chief Engineer Ron Oakley 



K F 8 

LOS ANGELES— EST. 1922 

NATIONAL BROADCASTING CO. 

Frequency: 640 Kc Power: 50.000 Watts 

Owned-Operated By. . .Earle C. Anthony, Inc. 

Address 141 North Vermont Ave. 

Phone Number FAirlax 2121 

Transmitter Location Buena Park. Calif . 

Time on the Air 24 Hours Daily 

News Service UP, AP 

Transcription Service Lang- Worth, Capitol 

Representative Edward Petry & Co., Inc. 

Membership NAB, BMB 

Personnel 

President .' Earle C. Anthony 

General Manager William B. Ryan 

Sales Manager Geo. A. Whitney 

Program Director Charles S. Brown 

Production Manager Bob Hiestand 

Publicity Director Dean Moxley 

Director of Public Service. . . .James Vandiveer 

Chief Engineers Curtis Mason. 

H. L. Blatterman 

• 

K F S G 

LOS ANGELES— EST. 1922 

Frequency: 1150 Kc. . .Power: 2500 d.; 1000 n. 

Owned-Operated By Echo Park Evangelistic 

Ass'n 

Address 1 100 Glendale Blvd. 

Phone Number Exposition 1141 

Transmitter Location 1100 Glendale Blvd. 

Time on the air: 7:45 p.m. to 12 midnight; 
Sundays, 10:30 a.m. to 12:30 p.m., 3 p.m. to 
4:15 p.m., 7:00 p.m. to 12 midnight 

Membership NAB 



Personnel 

President Dr. Rolf K. McPherson 

General Manager Rev. Jack Carmain 

Chief Engineer C. Harvey Haas 

* 1\ on-Commercial Station. 

K F # V D 

LOS ANGELES 

Frequency: 1020 Kc Power: 1000 Watts 

Owned-Operated By: Standard Broadcasting 

Company, Inc. 

Address 338 South Western Avenue 

Phone Number Drexel 2391 

Transmitter Location. 5526 E. Cortland, 

Lynwood, Calif. 

Time on the Air 6 a.m. to local sundown 

News Service UP 

Transcription Service Lang- Worth, L. M. Cole, 

partial MacGregor 
Membership NAB 

Personnel 

President-General Manager. .. .J. Frank Burke 

Sales-Commercial Manager Howard Gray 

Program Dir.- 

Publicity Mgr Carl N. Brewster 

Chief Engineer. Jack Fredericks 



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CALIFORNIA 



KH J 

LOS ANGELES^-EST. 1922 

MBS— DON LEE 

Frequency: 930 Kc Power: 5000 Watts 

Owned-Operated By: Don Lee Broadcasting 

System 

Business Address 5515 Melrose Ave. 

Phone Number .HOllywood 8111 

Transmitter Location 5901 Venice Blvd. 

Time on the Air:. ...... .6:00 a.m. to 1:00 p.m. 

News Service. AP, INS 

Transcription Service: World Broadcasting 

System 

National Sales Office John Blair & Co. 

Representative. John Blair & Co. 

Membership. .NAB, BMB 

Personnel 

President Thomas S. Lee 

Vice-President and 

General Manager. ..... .Lewis Allen Weiss 

Vice President and 

Assistant Manager. ....... . Willet H. Brown 

General Sales Mgr. Sydney Gaynor 

Sales Promotion Mgr. ...... Herbert Sonnenberg 

Publicity Director. Mark Finley 

Program Director Charles Bulotti, Jr. 

Chief Announcer. Tony La Frano 

Musical Director Harry Zimmerman 

Chief Engineer Frank Kennedy 



KLAC 

LOS ANGELES— EST. 1924 

Frequency: 570 Kc. ....... . Power 5000 Watts 

Owned-Operated By.. KMTR Radio Corp. 

Address 1000 Cahuenga Blvd. 

Phone Number Hillside 1161 

Transmitter Location 1000 Cahuenga Blvd. 

Time on the Air 6:00 a.m. to 1:00 a.m. 

Sundays: 7:00 a.m. to 1:00 a.m. 

News Service AP. UP 

Transcription Service . . Lang- Worth; Standard 

Radio, Capitol, SESAC 

Representative.. Adam J. Young, Jr. 

Membership NAB 

Personnel 

President Bartley C. Crum 

General Manager- 
Station Manager. Don J. Fedderson 

Commercial Manager .D. E. Lundy 

Sales Promotion Manager Bob Klein 

Chief Announcer Al Warner 

Musical Director Barclay Allen 

Chief Engineer. Paul C. Schulz 

Record MC Al Jarvis 



KMPC 

LOS ANGELES— EST. 1928 

Frequency: 710 Kc Power: 50,000 Watts 

Owned By: KMPC, The Station of the Stars, Inc. 

Address 5939 Sunset Blvd. 

Phone Number Hollywood 5341 

Transmitter Location 12755 Burbank Blvd. 

Time on the Air: 6 a.m. to 12 midnight 

News Service UP, AP, City News Service 

Transcription. . .Associated, World, Langworth 

Representative Paul H. Raymer Co. 

Membership BMB 

Personnel 

Owner & President .G. A. Richards 

V. P. & Gen. Mgr Robert O. Reynolds 

Asst. to Pres.. Harry Wismer 

Commercial Manager Herbert Wixson 

Production Manager Charles Calvert 

Program Manager C. G. Renier 

Promotion-Publicity Director . . Betty Ann Hudson 

Chief Announcer. .Vance Graham 

Musical Director Charles Calvert 

Chief Engineer Loyd Sigmon 



KRKD 

LOS ANGELES— EST. 1927 

Frequency: 1150 Kc. . .Power: 2500 d.; L000 n. 

Owned-Operated By. Radio Broadcasters, 

Incorporated 

Business Address 541 So. Spring Street 

Phone Number Tucker 7111 

Studio Address 312 Spring Arcade Bldg. 

Transmitter Location Glendale Blvd. 

Time on the Air 5:30 a.m. to 7:45 p.m. 

News Service INS 

Transcription Service SESAC, Associated 

Membership NAB 

Personnel 

General Manager Ned Connor 

Program Director Venna Taylor 

Chief Engineer. Willis O. Freitag 

• 

KM YC 

MARYSVILLE— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
DON LEE BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By. .. .Marys ville- Yuba City 

Broadcasters, Inc. 

Address P. O. Box 631, Marysville, Calif. 

Phone Number 2080 

Transmitter Location Laurellan Road, 

N. W. of Marysville 

Time on the Air 6:30 a.m. to 12 midnigh' 

News Service UP 

Transcription Service. . .World, C. P. McGregor 



336 



CALIFORNIA 



Representative W. S. Grant Co 

National Sales Office W. S. Grant Co. 

Membership NAB 

Personnel 

General Manager- 
Station Manager Joe D. Carroll 

Commercial Manager Hedley W. Hall 

Sales Promotion Manager Jim Craig 

Program Director A. J. Powell, Jr. 

Production Manager Wm. Cleveland 

Chief Engineer Loyd McQueary 



KYOS 

MERCED— EST. 1936 

MUTUAL BROADCASTING SYSTEM 
DON LEE BROADCASTING SYSTEM 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By. . . .Merced Broadcasting 

Company 

Business Address. P. O. Box 717 

Phone Numbers 1430? 1431 

Transmitter Location 1 3 A miles E. of Merced 

on "G" St. Grade 
Time on the Air. ..... .5:30 a.m. to 1:00 a.m. 

News Service UP 

Transcription Service Standard Radio 

Representative W. S. Grant Co. 

Membership NAB 

Personnel 

Chief Executive- 
General Manager Hugh McClung 

Station Manager Charles J. Kinsley, Jr. 

Sales Promotion Mgr A. J. Krisik 

Program Director- 
Production Manager Becky Bedeson 

Publicity Director Beverley Voit 

Chief Announcer Donald Rayment 

Chief Engineer Malcolm Beavers 

Record MC George Tschumy 



KT-R'B 

MODESTO— EST. 1933 

Frequency: 860 Kc. Power: 1000 Watts 

Owned-Operated By..KTRB Broadcasting Co., 

Business Address P. O. Box 593 

Phone Number 774 or 3211 

Studio and Transmitter Norwegian Ave. 

Time on the Air 5:00 a.m. to 1:00 a.m. 

Sundays: 6:45 a.m. to 1:00 a.m. 

News Service INS, UP 

Transcription Service World, Lang-Worth, 

McGregor, Cole 
Representative W. S. Grant Co. 



Personnel 



President-Station Manager . 
Sales Promotion Mgr 



Wm. H. Bates. Jr. 
Milton Hibdon 



Chief Engineer Wm. H. Bates, Jr. 

Record MC Charles McEwen 



KDON 

MONTEREY— EST. 1935 

DON LEE— MUTUAL 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Monterey Peninsula 

Broadcasting Co. 

Business Address 468 Calle Principal 

Phone Number TWinoaks 9600 

Studio Addresses ..275 Pearl St.; 137 Mon- 
terey St., Salinas 
Transmitter Location. .... .Monterey Municipal 

Wharf 

Time on the Air. 18 hours daily 

Newspaper Affiliation. .. .Monterey Peninsula 
Herald; Salinas, Californian 

News Service UP 

Transcription Service NBC Thesaurus, 

Associated 
Membership NAB 

Personnel 

President Paul H. Caswell 

General Mgr.-Station Mgr Reed Pollock 

Sales Promotion Manager George Ross 

Program Director Reed Pollock 

Production Manager Bob Sabin 

Publicity Director Wayne Anderson 

Chief Announcer Orel Phillips 

Chief Engineer Omer Wright 

Record MC Bill Crabbe, Jr. 



KLX 

OAKLAND— EST. 1922 

Frequency: 910 Kc Power: 1000 Watts 

Owned By Tribune Building Corp. 

Operated By Oakland Tribune 

Address Tribune Tower, 13th & Frank- 
lin Streets 

Phone Number Glencourt 0660 

Transmitter Location Tribune Tower 

Time on the Air 6:45 a.m. to 1:00 a.m. 

Newspaper Affiliation Oakland Tribune 

News Service AP 

Transcription Service ..... World Broadcasting 
System and Associated 

Representative Homer Griffith Co. 

Membership NAB, BMB 

Personnel 

President-Owner J. R. Knowland, Jr. 

General Manager- 
Station Manager Glenn Shaw 

Program Operations Mgr Anne E. Traux 

Chief Announcer. . Deane Banta 

Musical Director .Ed Ropolo 

Chief Engineer Roswell Smith 



337 



CALIFORNIA 



KROW 

OAKLAND— EST. 1925 

Frequency: 960 Kc Power 1000 Watts 

Owned-Operated By KROW, Inc. 

Business Address . . . .Radio Center Building, 

464 - 19th Street 

Phone Number TWinoaks 9600 

Studio Addresses. .464 19th St., San Francisco 

Newsreel Theatre, Oakland, Calif. 

Transmitter Location 1520 - 8lh Avenue 

Time on the Air 6:00 a.m. to 12 midnight; 

Sunday: 7:00 a.m. to 12 midnight 

News Service UP 

Transcription Service Standard Radio, 

Associated 
Membership NAB 

Personnel 

President. . . . . : Sheldon F. Sackett 

General Manager-Commercial 

Manager Wilton Gunzendorfer 

Asst. to the Gen. Mgr Richard C. D. Bell 

Program Director Russ Coughlan 

Publicity Director. Mercedes Prosser 

Chief Engineer. C. E. Downey 



Now ... /or the first time! 
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ALAMEDA 

BERKELEY 
AND THE ENT5RE 

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(Quarter Hour and Half Hour Ratings) 




19fh and BROADWAY, OAKLAND 12, CALIF. 

Established 1925 

"The Station That Led the 1946 

Summer Sport Parade" 



KWBR 

OAKLAND— EST. 1920 

Frequency: 1310 Kc Power: 1000 Watts 

Owned By Warner Brothers 

Operated by Warner Brothers 

Address 327-21st Street 

Phone Number Higate 1212 

Transmitter Location 327-21st Street 

Time on the Air 24 hours 

News Service UP 

Transcription Service. .Lang-Worth, M. M. Cole 

Representative Wm. G. Rambeau Co. 

Membership NAB 

Personnel 

President-General Manager S. W. Warner 

Station-Sales-Commercial 

Manager F. Wellington Morse 

Program Director Sylvia L. Chandler 

Chief Announcer George Oxiord 



KCMJ 

PALM SPRINGS— EST. 1946 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By .Palm Springs 

Broadcasting Co. 
Address The Center. Suite "H," 

174 N. Palm Canyon Dr. 

Phone Number 2253-4 

Studio-Transmitter Location. .North Indian Ave. 
Time on the Air 7:00 a.m. to midnight; 

Sunday, 8 a.m. to midnight 

News Service UP 

Transcription Service Standard 

National Sales Office W. S. Grant Co., Inc. 

Representative W. S. Grant Co., Inc. 

Membership NAB 

Personnel 

Co-owner-Program Director Dick Joy 

Cc-owner Donald C. McBain 

General Manager Clinton Jones 

Chief Engineer Don McBain 

Record MC. Carson Pinkley 



KPPC 

PASADENA— EST. 1924 

Frequency: 1240 Kc .Power: 100 Watts 

Owned-Operated By: Pasadena Presbyterian 
Church 

Address 585 East Colorado St 

Phone Number, Sycamore 3-4363 



338 



CALIFORNIA 



Transmitter Location. . .585 East Colorado St. 

Time on the Air Sundays, 9 a.m. to 9 p.m.; 

Wednesdays, 7 p.m. to 9:30 pjn. 

Personnel 

General Manager Rev. George E. Petrie 

Program-Musical Director Leon Hall 

Chief Engineer N. V. Parsons 

* (Non-Commercial Station) 



K'WK--W 

PASADENA— EST. 1942 

Frequency: 1430 Kc Power: 1000 Watts 

Owned-Operated By Southern California 

Broadcasting Co. 

Address 425 East Green St. 

Phone Ryan 1-6744, Sycamore 2-6155 

Transmitter Location 924 N. Vista, 

San Gabriel, Calif. 

Time on the Air 5:30 a.m. to local sunset 

News Service U p 

Transcription Service .Standard Radio 

Representative For joe, & Co. 

Personnel 

Chief Owner .Marshall S. Neal 

General Manager- 
Station Manager. William J. Beaton 

Promotion Mgr Claire Hughes 

Program Dir.-Chief Ann Ken Barton 

Musical Director Rowland Gibbs 

Chief Engineer Paul W. Sparao 

Record MC Crowell Beach, Jack Volheye 



KXLA 

PASADENA— EST. 1942 

Frequency: 1110 Kc Power: 10.000 Watts 

Owned-Operated By: Pacific Coast Broadcast- 
ing Co. 
Business Address. .1491 South Oak Knoll Ave. 

Phone Number Sy 6-5724 

Studio Address 1401 Oak Knoll Ave. 

Transmitter Location. . .Lexington Gallatin Rd., 
El Monte, Calif. 

Time on the Air 24 Hours 

News Service AP 

Transcription Service: Lang-Worth; Associated 

Music Publishers, World 
Representative . Joseph Hershey McGillvra, Inc. 

Personnel 

President W. I. Dumm 

General Manager ....Loyal K. King 

Station-Commercial Manager. .. .Loyal K. King 

Program-Publicity Director Norman Rogers 

Chief Announcer Carl Saunders 

Musical Director Newton Yates 

Chief Engineer Jack Reader 



KPRL 

PASO ROBLES— EST. 1946 

Frequency: 1230 Kc Power: 250 Watts 

Owned & Operated By. . .Leslie Henry Hacker 

Address Paso Robles 

Time on the Air Full Time License 

Representative W. S. Grant Co., Inc. 

Personnel 

General Manager Les Hacker 

Chief Engineer Frank Fortine 

K P*M 

POMONA— EST. 1947 

Frequency: 1600 Kc Power: 500 Watts 

Owned-Cperated By. .Valley Broadcasting Co. 

Business Address 1240 E. Holt Ave. 

Transmitter Location 1240 E. Holt Ave. 

Time on the Air 6 a.m. to 12 midnight 

News Service IJP 

Transcription Service . Standard, World, Capitol 
Representative W. S. Grant & Co. 

Personnel 

General Manager & Co-owner. Dean Wickstrom 

Commercial Manager John Pearson 

Program Director John Pearson 

Chief Engineer Dean Wickstrom 



KPMO 

Serving The Fruitful 
Pomona Valley 

KPMO 

1240 East Holt Ave. 
Pomona, Calif. 



339 



CALIFORNIA 



KTIP 

PORTERVILLE— EST. 1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By J. F. Tighe 

Broadcasting Co. 

Address 600 N. Main 

Phone Number Porterville 1190-1 

Transmitter Location . . . . Newcombe Dr. & 

Grand Ave. 

Time on the Air. Unlimited 

News Service UP 

Transcription Service Capitol, Associated 

National Sales Office Gene Grant 

Personnel 

President-Owner J. F. Tighe 

General Mgr.-Sales Mgr.. . .Robert B. McGinnis 
Chief Engineer James Tennyson 



KBLF 

RED BLUFF— EST. 1946 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Robert L. Weeks 

Address .346 Oak St. 

Phone Number .354 

Transmitter Location East Red Bluff 

Time on the Air 6:00 a.m. to 12 midnight 

News Service AP 

Transcription Service ...... World, Langworth 

Representative Homer Griffith 

Personnel 

Owner-General Mgr.- 

Station Manager Robert L. Weeks 

Chief Engineer Howard Parsons 

• 

KVCV 

REDDING— EST. 1936 
MUTUAL— DON LEE 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By: Golden Empire Broad- 
casting Co. 

Business Address ... . . Highway 99, South 

Phone Number 1646-7 

Transmitter Location. . .Highway No. 99 South 

Time on the Air 6:00 a.m. to 12:00 p.m. 

News Service UP 

Transcription Service ......... Standard Radio 

Representative. W. S. Grant 

Personnel 

President-General Mgr. Hugh McClung 

Station Manager Fred M. Stuelpnagel 

Commercial Manager .H. E. McCarty 

Chief Engineer. .............. .Orville Burda 



KPRO 

RIVERSIDE— EST. 1941 

AMERICAN BROADCASTING CO. 

Frequency: 1440 Kc Power: 1000 Watts 

Owned-Operated By: Broadcasting Corpora- 
tion of America 

Business Address: 3401 Russell St., Riverside, 
Calif. 

Phone Number: Riverside 6290, San Bernar- 
dino 5157 

Studio Address: 3401 Russell St., Riverside 
480th 5th St., San Bernardino 

Transmitter Location: 3401 Russell St. 

Time on the Air 5:30 a.m. to 12.30 a.m. 

News Service AP 

Transcription Service: Associated Music Pub- 
lishers and Cole 

Representative John E. Pearson Co. 

Membership NAB, BMB 

Personnel 

President-General Manager W. L. Gleeson 

Station Manager William L. Simpson 

Sales-Commercial Manager. .Richard Williams 
Sales Promotion-Merchandising 

Manager Mildred Thome 

Program Director Larry Sutton 

Production Manager Ed McLean 

Publicity Director Marjorie Sharpe 

Chief Announcer Lee Lawley 

Musical Director Hark Johann 

Chief Engineer Walter Phipps 

Record MC Richard Blanchard 



KCRA 

SACRAMENTO— EST. 1944 

NATIONAL BROADCASTING CO. 

Frequency: 1340 Kc Power: 250 Watts 

Owned By. . .Central Valleys Broadcasting Co. 
Business Address. . .604 Calif. State Life Bidg. 

Phone Number 2-0758 

Studio Address.. ...604 Calif. State Life Bldg. 
Transmitter Location. . .27th & American River 

Time on the Air 6:00 a.m. to 12:05 a.m. 

News Service AP 

Transcription Service ...... World Broadcasting 

System 

National Sales Office Weed & Co. 

National Representatives Weed & Co. 

Membership NAB, BMB 

Personnel 

Gen. Mgr.-Station Mgr Ewing C. Kelly 

Sales Manager. Ralph Miller 

Publicity-Program Director Irving Phillips 

Production Manager Robert Alexander 

Chief Engineer Marvin D. Myers 

Record M.C Hill Armfield 



340 



CALIFORNIA 



KFBK 

SACRAMENTO— EST. 1922 

AMERICAN BROADCASTING CO. 

Frequency: 1530 Kc Power: 10.000 Watts 

Owned-Operated By: McClatchy Broadcasting 
Co. 

Business Address 708 Eye St. 

Phone Number 2-5011 

Transmitter Location Yolo County 

Time on the Air 6 a.m. to 12 midnight 

Newspaper Affiliation. .McClatchy Newspapers 

News Service UP and AP 

Transcription Service NBC Thesaurus 

Representative Paul H. Raymer Co. 

Membership NAB, BMB 

Personnel 

President Eleanor McClatchy 

Station Manager Leo O. Ricketts 

Program Manager James Eakins 

Publicity Marjorie Kistle 

Sales Manager Richard Brothers 

Chief Engineer ..... .Stam Sronca 



K.ROY 

SACRAMENTO— EST. 1937 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Harmco, Inc. 

Address Hotel Sacramento Bldg. 

Phone Number 3-2525 

Transmitter Location 65th St. at 14th Ave. 

Time on the Air 18 hours per day 

News Service UP 

Transcription Service .... Associated Recorded 

PGM. Library 
Representative Avery 

Personnel 

Vice-Pres.-Gen. Mgr Clyde F. Coombs 

Program Director William J. Ratcliff 

Chief Engineer Howard Martineau 



KXOA 

SACRAMENTO— EST. 1945 

MUTUAL BROADCASTING SYSTEM 
DON LEE BROADCASTING SYSTEM 

Frequency: 1490 kc Power: 250 Watts 

Owned-Operated by. .... Lincoln Dellar 

Business-Studio Address 30th & "Q" Sts. 

Phone Number . 6-4728 

Transmitter Location 30th & "Q" Sts. 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 



Transcription Service . . . Associated, Langworth 

Representative Adam J. Young, Jr. 

Membership NAB, BMB 

Personnel 

Owner-General Manager Lincoln Dellar 

Commercial-Sales Promotion Morton Sidley 

Program-Publicity Director Robert W. Dumm 

Chief Engineer Paul Leake 

Record M.Cs Fred Hall, Bob Tutt 



KFXM 

SAN BERNARDINO— EST. 1929 

MUTUAL— DON LEE 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By: 

Lee Bros. Broadcasting Co. 

Address 512 Fifth St. 

Phone Number 4-761, 4-762 

Transmitter Location 990 Colton Ave. 

Time on the Air 5:45 a.m. to 12 midnight; 

5:45 a.m. to 1 a.m. Saturday; 6:45 a.m. to 

12 midnight Sunday. 

News Service UP 

Transcription Service World Broadcasting 

System 

Representative John Blair & Co. 

Membership NAB 

Personnel 

Partners J. C. & E. W. Lee 

Station Manager Maury A. Vroman 

Chief Engineer George W. Ewing 



KFSD 

SAN DIEGO— EST. 1926 

NATIONAL BROADCASTING COMPANY 

Frequency: 600 Kc... Power: 1000 Wah. 

Cwned-Operated By Airfan Radio 

Corporation, Ltd. 

Address U. S. Grant Hotel, 326 Broadway 

Phone Number Franklin 6353 

Transmitter Location . . . U. S. Grant Hotel, 

326 Broadway 
Time on the Air 6 a.m. to Midnight, 

Sunday 8 a.m. to Midnight 

News Service . , , UP 

Transcription Service NBC Thesaurus 

Representative Paul H. Rayrr?r Co. 

Membership NAB, BMB 

Personnel 

President-Owner Thomas E. Sharp 

Station Manager Marion R. Harris 

Commercial-Sales Manager Larry Scalf 

Chief Engineer Richard Gartner 



341 



From The Inside! ^» 



KFMB £e(E4 Sqn Diego 



THE NO. 1 CITY IN THE U. S. IM 

CONSUMER SALES INCREASES 



The San Diego market is Going UP! San Diego's tremendous war- 
time gains have been consolidated into peacetime permanence 
and stability. Sales Management's Index for the first quarter of 
'46 gives San Diego first place in the U. S. in consumer sales 
increases. And day and night, KFMB gives you the kind of 
concentrated coverage that enables you to cover this important 
area with IMPACT. Post-war Agricultural-Industrial San Diego 
is EXPANDING in a Big Way! So is KFMB. That's why we go 
well together. You can plan to reach the BUYERS in this vital 
market at lowest cost on KFMB. 



Inside Facts 





More than 80% of San Diego County's 
Retail Dollars are spent in San Diego (1) 
• Sales and Service in San Diego are UP 
243.16% since 1939 (2) 

• San Diego's population has increased 
78% over 1940 (3) 

• Employment gains since 1940 average over 70% (4) 

• Agricultural expansion and farm incomes have 
doubled (5) 

• Primary ABC (American) Network's top-flight 
programs assure maximum audiences, 



KFMB 



465,720 people (by actual 
1946 U. S. Census) life within 
/5 MILES of KFMB'S AS- 
TESSA. (All but 9500 
within 5 miles of downtown 
San Diego.) 



Basic American Network, Pacific Coasi 
KFMB-FM NOW ON THE AIR 



SAN DIEGO • CALIFORNIA • Owned and managed by JACK GROSS • Represented by The BRANHAM Co 

342 



m m 



CALIFORNIA 



KFMB 

SAN DIEGO— EST. 1938 

AMERICAN BROADCASTING CO. 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By lack O. Gross 

Address 1375 Pacific Blvd. 

Phone Number Main 2114 

Transmitter Location 607 Spreckles Bldg. 

Time on the Air 6 a.m. to 12 midnight 

News Service AP 

Transcription Service Standard Radio 

Representative The Branham Co. 

Membership . . NAB, BMB 

Personnel 

President, Station and 

Commercial Manager Jack Gross 

Sales Promotion Manager Shirley Hawley 

Program Director and 

Production Manager John Harrison 

Chief Engineer Vern Milton 

Publicity Director Shirley Hawley 

Record M.C Jimmy Pantages 

e 

KGB 

SAN DIEGO— EST. 1931 

MUTUAL— DON LEE 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Operated By: Don Lee Broadcasting 
System 

Address 1017 First Ave. 

Phone Number Franklin 6151 

Transmitter Location Pickwick Hotel 

Time on the air: 6 a.m. to 12 midnight; Sun- 
days, 3 a.m. to 12 midnight 

News Service AP, INS, UP 

Transcription Service: World Broadcasting 

System 
Representative John Blair & Co. 

Personnel 

President Thomas S. Lee 

Geni. Mgr .Lewis Allen Weiss 

Station Manager F. D. Ide 

Commercial-Sales Promotion 

Manager William A. Evans 

Production Manager. .-. Jerry Lee Pecht 

Program Director James Dillon 

Chief Engineer William G Collins 

• 

K S D J 

SAN DIEGO— EST. 1946 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1170 Kc ..Power: 5000 Watts 

Owned-Operated By: 

Finley-McKinnon Broadcasting Co. 



Address 1450 Fifth Ave. 

Phone Number Franklin 8282 

Transmitter Location. . .62nd & El Cajon Aves. 

Time on the Air 6:30 a.m. to 12:30 a.m. 

Newspaper Affiliation The San Diego 

Daily Journal 

News Service UP 

Transcription Service Capitol, SESAC 

Representative , Free & Peters, Inc. 

Membership NAB 

Personnel 

Co-owner Clinton D. McKinnon 

General Manager Purnell H. Gould 

Sales Manager George Smith 

Program Director Edgar G. Tidwell 

Production Mgr.-Chief Announcer . . Deane Long 

Publicity Director Lisle Shoemaker 

Chief Engineer Keith Mealey 



KYOR 

SAN DIEGO--EST. 1946 

Frequency: 1130 Kc Power: 250 Watts 

Owned-Operated By. . .Silver Gate Broadcast- 
ing Co. 

Address 399 W. Broadway 

Phone Number Franklin 9-5121 

Transmitter Location 399 W. Broadway 

Time on the Air Sun-up to sun-down 

News Service AP 

Transcription Service McGregor, Standard 

Personnel 

General Manager .Albert E. Furlow 

Station Mgr.-Sales Mgr William A. Evans 

Publicity Director Virgil Wyatt 

Chief Engineer (Supervising) George W. 

Berger 

KFRC 

SAN FRANCISCO— EST. 1924 

MUTUAL— DON LEE BROADCASTING 
SYSTEMS 

Frequency: 610 Kc Power: 5000 Watts 

Owned-Operated By: Don Lee Broadcasting 

System 
Business Address 5515 Melrose Ave., 

Hollywood, Calif. 
Phone Number .Prospect 0107, 

and Hollywood 8111 

Transmitter Location 1000 Van Ness Ave. 

Time on the air: 6 a.m. to midnight; Sundays. 

7 a.m. to midnight 

News Service AP, INS 

Transcription Service: World Broadcasting 

System 

Representative John Blair & Co. 

Membership NAB, BMB 



343 



CALIFORNIA 



Personnel 

President Thomas S. Lee 

Station-General Manager. .. .William D. Pabst 

Sales Manager Merwyn McCabe 

Program-Production Manager Mel Venter 

Publicity Manager R. L. Templeton 

Musical Director Lyle Bardo 

Chief Announcer Lewis Piiefer 

Chief Engineer E. G. Underwood, 

Asst. J. J. McArdle 

• 

KGO 

SAN FRANCISCO— EST. 1924 

AMERICAN BROADCASTING CO. 

Frequency: 810 Kc Power 7500 Watts 

Owned-Operated By: 

American Broadcasting Co. 

Address. 155 Montgomery St. 

Phone Number Exbrook 6544 

Studio Address Radio City, Taylor & 

O'Farrell Sts. 
Transmitter Location. .5433 E. 12th St., Oakland 
Time on the Air 6 a.m. to 12:30 a.m.; 

Sunday: 6 a.m. to 12 midnight 

News Service AP, INS, UP 

Transcription Service: Standard, Associated. 

Capitol 

National Sales Office ABC Spot Sales 

Representative .ABC Spot Sales 

Membership NAB, BMB 

Personnel 

President Mark Woods 

Station Manager Gayle V. Grubb 

Sales Manager Kirk Torney 

Chief Engineer A. E. Evans 

Musical Director Phil Bovero 

• 

KJBS 

SAN FRANCISCO— EST. 1925 

Frequency: 1100 Kc Power: 1000 Watts 

Owned-Operated By: ..... .KJBS Broadcasters 

Operated By KJBS Broadcasters 

Address 1470 Pine Street 

Phone Number Ordway 4148 

Transmitter Location. 1470 Pine Street 

Time on the Air .5:00 a.m. to local sunset, 

10:00 p.m. to 3:00 a.m. 

News Service INS; UP; AP 

Transcription Service Standard 

Representative Headley-Reed Co. 

Personnel 

General Mgr.-Station Mgr .E. P. Franklin 

Sales Manager .S. G. Breyer 

Record m.c Frank Cope 

Chief Engineer. William Nielses 



KPO 

SAN FRANCISCO— EST. 1922 

NATIONAL BROADCASTING COMPANY 

Frequency: 680 Kc Power: 50,000 Watts 

Owned-Operated By NBC 

Address Taylor & O'Farrell Sts. 

Phone Number Graystone 8700 

Transmitter Location Belmont 

Time on the Air. 6 a.m. to 12:30 cm. 

News Service AP; INS; UP 

Transcription Service NBC Thesaurus 

National Representative NBC Spot Sales 

Membership NAB, BMB 

Personnel 

General Manager John W. Elwood 

Asst. Gen. Mgr.. George Graves 

Sales Manager Alfred Crapsey 

Sales Promotion Mgr David Lasley 

Publicity Director Louise Landis 

Station Engineer Curtis D. Peck 

K S*A N 

SAN FRANCISCO--EST. 1925 

UNITED PACIFIC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Golden Gate Broad- 
casting Corp. 

Address 1355 Market St., 

Merchandise Mart Bldg. 

Phone Number Market 8171 

Transmitter Location. . 135/ Market St 

Time on the Air. 6 a.m. to 12 midnight; 

Sunday: 7 a.m. to L2 midnight 

News Service AP 

Transcription Service Langworth 

Representative Wm. G. Rambeau Co. 

Membership NAB 

Personnel 

President S. H. Patterson 

Station and Commercial 

Manager Jerry Akers 

Program Director Lois Thille 

Chief Engineer N. J. Patterson 

KS # F 

SAN FRANCISCO— EST. 1933 

Frequency: 560 Kc... Power: 5000 d.; 1000 s. 
Owned-Operated By The Associated Broad 

casters. Inc. 

Address Mark Hopkins Hotel 

Phone Number. Exbrook 4567 

Transmitter Location Islais Creek 

Time on the Air Unlimited 

News Service .INS, UP 

Transcription Service Standard, 

Associated, MacGregor 

Representative. Universal Radio Sales 

Membership NAB, BMB 



344 



HI 



CALIFORNIA 



Personnel 

President W. I. Dumm 

Vice-Pres. & Gen. Mgr.-Stcrtion Mgr.- 

Sales or Commercial Mgr... Philip G. Lasky 

Sales Promotion Manager David Meblin 

Program Director Keith Zerby 

Production Manager Richard S. Burdick 

Publicity Director David Meblin 

Chief Announcer Jim Moore 

Director of Engineering Royal V. Howard 

KYA 

SAN FRANCISCO— EST. 1926 

Frequency: 1260 Kc... Power: 5000 d.; 1000 n. 
Owned-Operated By. . .Palo Alto Radio Station, 

Inc. 

Address Hearst Bldg., 3rd & Market Sts. 

Phone Number .DOuglas 2536 

Transmitter Location Candlestick Point. 

Bay View Park 

Time on the Air 6:00 a.m. to 1:00 a.m. 

News Service .INS, AP and UP 

Transcription Service . . Associated Music Pub 

Ushers and Standard Library Service 

Representative Adam Young 

Membership NAB, BMB 

Personnel 

President Bartley Crum 

Station Manager Don Fedderson 

Sales and Sales Promotion 

Manager D. E. Lundy 

Program Director Vernon Wilson 

Publicity Director H. B. Rossen 

Musical Director Dude Martin 

Chief Engineer.... Paul C. Schulz 

KEEN 

SAN JOSE— EST. 1947 

Frequency: 1370 Kc Power: 1000 Watts 

Owned-Operated By . . United Broadcasting Co. 

Business Address Hotel De Anza 

Phone Number Columbus 4000 

Transmitter Location Oakland Highway at 

Wayne Ave. 

Time on the Air , . .6 a.m. to 12 midnight 

Transcription Service Associated 

Membership NAB 

Personnel 

President-Assoc. Owner. .George M. Mardikian 
Program Manager-Assoc. 

Owner George D. Snell 

Eng. Supt. , Samuel A. Melnicoe 

KLOK 

SAN JOSE— EST. 1946 

Frequency: 1170 Kc. Power: 5000 Watts, d. only 



Owned-Operated By.. Valley Broadcasting Co. 

Address 40 W. San Antonio St. 

Phone Number Columbia 3798 W 

Transmitter Location Route 3, Box 327- A 

News Service AP 

Transcription Service .Capitol 

Representative Homer Griffith 

Membership NAB 

Personnel 

Owner-Gen. Mgr.-Station Mgr E. L. Baker 

Sales Mgr.-Promotion Mgr Richard E. Ryan 

Chief Engineer Ted Bindner 

K Q W 

SAN JOSE— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 740 Kc Power: 5000 Watts 

Owned-Operated By Pacific Agricultural 

Foundation, Limited 
Business Address 140 Jessie St., 

San Francisco 
Phone Numbers. . . Ballard 2616 (San Jose), 

EXbrook 3233 

Transmitter Location Alviso. California 

Time on the Air 5:50 a.m. to 12 midnight 

News Service INS; UP; AP 

Transcription Service Standard Radio; 

NBC Thesaurus, MacGregor 

Representative Edward Petry & Co., Inc. 

Membership NAB, BMB 

Personnel 

President Ralph R. Brunton 

Vice-Pres. & Gen. Mgr C. L. McCarthy 

Sales Manager D. M. Greene 

Sales Promotion Manager. . .Walter S. Zahrt 

Program Director Fred Ruegg 

Production Manager Stella Bianco 

Publicity Director Grant Holcomb 

Musical Director Ray Hackett 

KS*JO 

SAN JOSE— EST. 1946 

Frequency: 1590 Kc Power: 1000 w. d. only 

Owned-Operated By. Santa Clara Broad- 
casting Co. 

Address .Box 995 

Phone Number Ballard 3660 

Transmitter Location . . Storey & Lucretia Aves. 

Time on the Air Daytime 

News Service, UP 

Representative William S. Grant Co., Inc. 

Membership NAB 

Personnel 

President Frank C. Mitchell 

Gen. Mgr.-Chief Engineer. . John G. Bauriedel 

Sales Manager Don H. Telford 

Program Director. Dave Simmons 

Production Manager Norman Paul 



345 



CALIFORNIA 



K V E C 

SAN LUIS OBISPO— EST. 1937 

MUTUAL— DON LEE 
Frequency: 920 Kc Power: 1000 Watts, d.j 

500 Watts, n. 
Owned & Operated By. . .Christina M. Jacobson 

trading as The Valley Electric Co. 

Business Address 851 Higuera Street 

Phone Number San Luis Obispo 1100-1 

Studio Address Mt. View & Hill Streets 

Transmitter Location Roosevelt Highway — 

l'/2 miles north of San Luis Obispo 
Time on the Air. 6 a.m. to 12 midnight; 

Sundays, 7 a.m. to 12 midnight 

News Service AP 

Transcription Service Standard Radio, 

NBC Thesaurus 

Representative W. S. Grant Company 

Membership NAB 

Personnel 

Owner Christina M. Jacobson 

Manager Les Hacker 

Assistant Manager Aram Refebian 

Commercial and Sales 

Promotion Manager Joe Shuttleworth 

Program Director... William Barton 

Chief Engineer Earle Travis 



KSMO 

SAN MATEO— EST. 1946 

Frequency: 1550 Kc. Power: 1000 Watts 

Owned-Operated By Amphlett Printing Co. 

Address 811 "B" St. 

Phone Number S. M. 4-4112 

Studio Address.. Arthur Bldg.. 9th & "B" Sts. 
Transmitter Location . . . E. Bayshore Highway 

Time on the Air 18 hours daily 

Newspaper Affiliation San Mateo Times 

(Amphlett Printing Co.) 

News Service AP 

Transcription Service Standard 

Representative. George D. Close, Inc. 

Personnel 

President J. Hart Clinton 

General Manager John H. Schacht 

Chief Engineer ,H. Neil Black 



KVSM 

SAN MATEO— EST. 1946 

Frequency: 1050 Kc. .Power: 250 Watts d. only 

Owned-Operated By San Mateo County 

Broadcasters 

Address 279 Baldwin Ave. 

Phone Number S. M. 4-4385 



Transmitter Location Seal Creek 

Time on the Air Sunrise to sunset (local) 

News Service .UP 

Transcription Service Associated, 

SESAC, Capitol 

Personnel 

President-General Manager Hugh H. Smith 

Station Manager Gordon D. France 

Commercial Manager Fred Weingarth 

Program Director- 
Production Manager Clinton W. Price 

Publicity Director Hugh Wayne 

Chief Announcer-Record M.C. ...Pat O'Brien 
Chief Engineer M. F. Planting 

K V E 

SANTA ANA— EST. 1926 

DON LEE — MUTUAL 

Frequency: 1480 Kc Power: 1000 Watts 

Owned-Operated By The Voice of the 

Orange Empire, Inc., Ltd. 

Business Address 206 No. Main St. 

Phone Number 4901-R 

Transmitter Location. .12531 E. Willowick Dr. 

Time on the Air: 7 a.m. to 12 midnight; Sun- 
days, 7:00 a.m. to 11:00 p.m. 

Transcription Service C. P. MacGregor, 

SESAC 

Representative W. S. Grant Co.. Inc. 

Personnel 

President and General Manager, 

Ernest L. Spencer 

Commercial Manager L. S. Nicholson 

Sales Promotion Manager Marjory Marsh 

Production Manager Bill Elliott 

Chief Announcer Les Chatfield 

Chief Engineer- 
Program Director Wallace S. Wiggins 



K D B 

SANTA BARBARA— EST. 1921 

MUTUAL— DON LEE BROADCASTING 
SYSTEMS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By 

Don Lee Broadcasting System 

Address 1309 State St. 

Phone Number Santa Barbara 4131 

Transmitter Location 15-17 East Haley St. 

Time on the Air 6:30 a.m. to 12:15 a.m. 

Transcription Service World Broadcasting 

System 
Representative John Blair & Co. 

Personnel 

President Thomas S. Lee 

Manager Lewis Allen Weiss 

Station Manager Fin Hollinger 



346 



CALIFORNIA 



Program Director Fin Hollinger 

Publicity Director Elizabeth Goddard 

Quel Engineer Forrest Cheat© 

• 

KIST 

SANTA BARBARA— EST. 1946 

NATIONAL BROADCASTING COMPANY 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Harry C. Butcher 

Address Benjamin Franklin Bldg. 

Phone Number 4000 

Transmitter Location. .Benjamin Franklin Bldg. 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service Associated, Capitol 

Representative Joseph Hershey McGillvra, 

Inc. 
Membership . .NAB 

Personnel 

Owner Harry C. Butcher 

Gen. Mgr.-Station Mgr Fox Case 

Sales Promotion Manager Harold C. Pike 

Chief Engineer William J. Pickering 



KTMS 

SANTA BARBARA— EST. 1937 

AMERICAN BROADCASTING CO. 

Frequency: 1250 Kc Power: 1000 Watts 

Owned-Operated By News-Press Publish- 
ing Co., Inc. 

Address De LaGuerra Plaza 

Phone Number 6111 

Transmitter Location Goleta, Calif. 

Time on the Air. . 6:30 a.m. to 12 midnight; 

16 Hours, Sun. 

Newspaper Affiliation Santa Barbara 

News-Press, Santa Maria Courier 

News Service AP 

Transcription Service Thesaurus 

Representative. . < Paul H. Raymer Co. 

Membership NAB, BMB 

Personnel 

President T. M. Storke 

General Manager Charles A. Storke 



K C Y 

SANTA MARIA 



Frequency: 1400 Kc Power: 250 Watts 

Licensee . News Press Pub. Co. 



*C.P. 



KSMA 

SANTA MARIA— EST. 1946 

Frequency: 1450 Kc Power: 250 Watts 

Operated By Hugh G. Shurtliff 

Address Post Office Box 407 

Phone Number 24 

Transmitter Location. . .One Mile No. of Santa 

Maria 
Representative Homer Griffith Co. 

Personnel 

Manager Verne L. Charles 

Commercial Manager Ken Randolph 



K S R 

SANTA ROSA— EST. 1938 

Frequency: 1350 Kc Power: 1000 Watts 

Owned-Operated By Ruth W. Finley 

Address 425 Mendocino Ave. 

Phone Number 110-1 

Transmitter Location Fresno and Finley Aves. 

Time on the Air 6:00 a.m. to 10:00 p.m. 

News Service UP, AP 

Transcription Service: 

World Broadcasting System; Standard 

and Cole 

Representative W. S. Grant Co., Inc. 

Membership NAB 

Personnel 

Station Manager Eddie Handley 

Program Director Jack Murphy 



KGDM 

STOCKTON— EST. 1926 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1140 Kc Power: 5000 Watts 

Owned-Operated By E. F. Peffer 

Address 519 E. Market St. 

Phone Number 4-4551 

Transmitter Location. .S.E. 3 miles on 99 hiway 

Time on the Air 6:00 a.m. to 12 midnight 

News Service INS 

Transcription Service World Broadcasting 

System 

Representative John Blair & Co. 

Membership NAB 

Personnel 

Owner-General Manager. E. F. Peffer 

Manager E. Smith 

Program Director M. Dinsmore 

Production Manager E. Flower 

Chief Announcer W. Ramsey 

Chief Engineer. .M. B. Greene 



347 



CALIFORNIA 



K W G 

STOCKTON— EST. 1921 

AMERICAN BROADCASTING CO. 
McCLATCHY BEELINE 

Frequency: L230 Kc Power: 250 Watts 

Owned-Operated By. . . . . .McClatchy Broad- 
casting Co. 

Address Hotel Wolf 

Phone Number 2-2727 

Transmitter Location Weber & E Sts. 

Time on the Air 6 a.m. to 12 midnight? 

Sunday, 7 a.m. to 12 midnight 
Newspaper Affiliation: 
McClatchy Newspapers 

News Service UP, AP 

Transcription Service ..... CapitoL MacGregor, 

SESAC 
Representative ........ .Paul H. Raymer Co. 

Personnel 

President Eleanor McClatchy 

Station & Sales Manager Howard L. Bailey 

Chief Engineer Russell Bennett 

• 

KCOK 

TULARE— EST. 1945 

MUTUAL— DON LEE NETWORK 
Frequency: 1240 Kc. ..... . .Power: 250 Watts 

Owned-Operated By Herman Anderson 

Address.... P. O. Box 119 

Phone Number 800 

Transmitter Location Mooney Blvd. 

Time on the Air 5 a.m. to 12 midnight? 

News Service « . .UP 

Transcription Service ..... Associated, Standard 

Representative. .... ..Homer Griffith Co., Inc. 

Membership. 9 NAB, BMB 

Personnel 

Chief Executive .Herman Anderson 

Gen. Mgr.-Station Mgr ..... Sheldon Anderson 
Commercial Manager. ........ .Dick Wegener 

Program Director. .Harold Sparks 

Record M.C. Jimmie Morrison 

• 

KKIN 

VISALIA— EST. 1946 

SAN JOAQUIN VALLEY NETWORK 
Frequency: 1400 Kc. ..... . .Power: 250 Watts 

Owned-Operated By D. O. Kinnie 

Address .119 E. Acequia St. 

Phone Number .' 1650 

Transcription Location . . One mile N. of Visalia 
Time on the Air. .... .6:00 a.m. to 12 midnight 



News Service UP 

Transcription Service . . Capitol, C. P. McGregor 
Representative Forjoe & Co. 

Personnel 

President-Owner D. O. Kinnie 

General Manager, Station Manager, 

Promotion Manager Stanley S. Simpson 

Commercial Manager Byron Corwin 

Chief Engineer Kenneth Aitken 

Record MC Bob Lewis 



KT KC 

VISALIA— EST. 1937 

AMERICAN BROADCASTING CO. 

Frequency: 940 Kc. Power: 5,000 Watts 

Owned-Operated By . . Tulare-Kings Counties 

Radio Associates 
Business Address. .... .Post Office Box 511 

Phone Number 575 

Studio Address Hotel Fresno, Fresno, Calif. 

Box 511, Visalia, Calif. 
Transmitter Location 1 % miles southwest 

of Visalia, California 

Time on the Air 18 hours daily 

News Service AP 

Transcription Service World Broadcasting 

System, Standard 
Representatives: Wm. Grant Co. (Pacific Coast); 

William G. Rambeau Co. 

Personnel 

Station Manager Chas. P. Scott 

Sales Manager Milliard Kibbe 

Sales Promotion Manager Charles Niete 



KHUB 

WATSONVILLE— EST. 1937 

AMERICAN BROADCASTING CO. 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By. . . . Luther E. Gibson 

Address .P.O. Box 349 

Phone Number 1700-1 

Transmitter Location Radio Lane 

Time on the Air 6:30 a.m. to 11:00 p.m. 

News Service AP 

Transcription Service ....World Broadcasting 

Representative W. S. Grant Co., Inc. 

Membership. NAB, BMB 

Personnel 

President. Luther E. Gibson 

Station Manager Roger R. Hunt 

Chief Engineer George Kenville 

Record MC .Don DeWald 



348 



COLORADO 



Estimated Population 1,161,721— Radio Homes 305,605 
Stations in State 19 



K G I W 

ALAMOSA— EST. 1929 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By E. L. Allen 

Address Alamosa 

Phone Number 26 

Transmitter Location East Alamosa 

Time on the Air 7:00 a.m. to 9:30 p.m. 

News Service UP 

Transcription Service Keystone 

Personnel 

Owner E. L. Allen 

Sales Manager Lloyd Allen 

Program Director Kay Allen 

Chief Engineer George H. Kettle 



KBOL 

BOULDER— EST. 1946 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By J. Herbert Hollister 

Address 1617 Pearl Street 

Transmitter Location 28th and Pearl 

Personnel 

Owner J. Herbert Hollister 

General Manager-Station Manager. .Jack Todd 



KRDO 

COLORADO SPRINGS— EST. 1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Pikes Peak 

Broadcasting Co. 

Business Address Alta Vista Hotel 

Phone Number .Main 1125 

Transmitter Location Alta Vista Hotel 

Time on the Air Unlimited 

News Service AP 

Transcription Service Standard 

Membership ] NAB 

Personnel 

President-Owner-Manager Joe Rohrer 

Commercial Manager Cecil Seavey 

Program Director. Mildred Fuller 

Publicity Director , Jean Gitz 

Musical Director Jean Gitz 

Chief Engineer Charlie Eining 



KVOR 

COLORADO SPRINGS— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Operated By Outwest Broad- 
casting Company 

Address .Exchange National Bank Bldg. 

Phone Number Main 278 

Transmitter Location 2803 E. Platte Avenue 

Time on the Air: 6:30 a.m. to 11:30 pan.; 
Saturdays, 6:30 to 12 midnight 

Newspaper Affiliation Oklahoma 

Publishing Co. 

News Service AP 

Transcription Service World Library 

National Sales Office Katz Agency 

Personnel 

President E. K. Gaylord 

Station Manager Everett Shupe 

Program Director Conrad M. Brown 

Chief Engineer H. C. Strang 



For the 

best interpretive 

news . . . 



AP 



349 



COLORADO 



K F E L 

DENVER— EST. 1922 

MUTUAL 

Frequency: 950 Kc Power: 5000 Watts 

Owned-Operated By Eugene P. O'Fallon. 

Inc. 

Address Albany Hotel 

Phone Number KEystone 0178 

Transmitter Location . . . 5350 West 20th Ave. 

Time on the Air 24 Hours Daily 

News Service. . AP, Chicago Daily News & INS 
Transcription Service Standard Radio 

and Associated Record, SESAC, Cole 

Representative John Blair & Co. 

Membership NAB. BMB 

Personnel 

President-General Manager Gene O'Fallon 

Director Frank Bishop 

Sales Manager Mark Crandall 

Sales Promotion Don McCaig 

Production Manager Paul Godt 

Publicity Director Don McCaig 

Chief Announcer Norman Teska 

Program Director Paul Godt 



Chief Engineer Tom Atherstone 

Musical Director Paul Godt 

Record M.C Ray Perkins 

KLZ 

DENVER— EST. 1920 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 560 Kc Power: 5000 Watti 

Owned-Operated By KLZ Broadcasting 

Company, Inc. 

Address Shirley Savoy Hotel 

Phone Number Main 4271 

Transmitter Location South Franklin at 

Hampden, Englewood, Colo. 

Time on the Air 6:00 a.m. to 12:15 a.m. 

News Service INS, AP 

Transcription Service Standard, 

C. P. MacGregor, M. M. Cole 
Representative The Katz Agency 

Personnel 

President E. K. Gcrylord 

Station Manager Hugh B. Terry 

Promotion-Publicity Manager. .E. Lee Fowdren 
Chief Engineer Harvey Wehrman 




KNOW HOW^EXPEKIENCS 



Managed by Genie O'Fallon Since 1923 • Represented by Blair Since 1937 



350 



COLORADO 



K IV! Y R 

DENVER— EST. 1941 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By..KMYR Broadcasting Co. 

Address 1626 Stout Street 

Phone Number Main 4161 

Transmitter Location 1626 Stout Street 

Time on the Air 6:00 a.m. to 1:30 ajn. 

News Service UP and AP 

Transcription Service World, Capitol, M. M. 

Cole 

Representative William G. Rambeau 

Membership NAB, BMB 

Personnel 

General Manager F. W. Meyer 

Station Manager A. G. Meyer 

Sales Manager Ben Bezoff 

Sales Pro. Mgr.-Pub'.icity Dir E. H. Meyer 

Program Director Dolores Plested 

Production Manager Lowell Switzer 

Chief Announcer Bill Butterfield 

Musical Director Wilma Lundy 

Chief Engineer Glen James 

KOA 

DENVER—EST. 1924 

NATIONAL BROADCASTING CO. 

Frequency: 850 Kc Power: 50,000 Watts 

Owned-Operated By. . .National Broadcasting 

Company 

Address 1625 California Street 

Phone Number Main 6211 

Transmitter Location Aurora. Colorado 

Time on the Air 5:55 a.m. to 12:45 a.m., 

Monday through Saturday; Sign-on Sunday 

6:30 a.m. 

News Service AP; INS; UP 

Transcription Service NBC Thesaurus, 

Standard 
National Sales Office. . . .NBC, New York City 

Representative NBC Spot Sales 

Membership NAB, BMB 

Personnel 

President Niles Trammell 

General Mgr.-Staticn Mgr Lloyd E. Yoder 

Sales Manager James R. MacPherson 

Sales Promotion Manager Randy F. Smith 

Program Director Clarenco C. Moore 

Production Manager Earle Ferguson 

Publicity Director William B. Ba'lance 

Chief Announcer Bob Young 

Musical Director Milton Shrednik 

Chief Engineer Robert H. Owen 

KP*OF 

DENVER— EST. 1923 

Frequency: 910 Kc Power: 1000 Watts 



Owned-Operated By Pillar of Fire 

Address 1845 Champa Street 

Phone Number Tabor 3733 

Time on the Air Shares Time 

Representative L. S. Wolfgang 

Membership NAB 

Personnel 

President Arthur K. White 

General Manager Ray B. White 

Station Managers Kathleen M. White, 

Wes'ey O. Tomlin 

Program Director Kathleen White 

Chief Engineer Paul Schissler 

Record M.C Theodore Volz 

'(Non-Commercial Station) 



K VO D 

DENVER— EST. 1925 

AMERICAN BROADCASTING CO. 
Frequency: 630 Kc Power: 5000 Walts 

Owned-Operated By: Colorado Radio Corp. 

Address Midland Savings Bldg. 

Phone Number TAbor 2291 

Transmitter Location North of Denver 

Time on the Air 5:30 a.m. to 12 midnight; 

Sunday: 7:00 a.m. to 12 midnight 

News Service UP 

Transcription Service Associated Music 

Publishers; Lang-Worth; Cole 
Representative. Joseph Hershey McGillvra, Inc. 
Membership NAB, BMB 

Personnel 

President Wm. D. Pyle 

Station Manager T. C. Ekrem 

Sales Manager Con Hecker 

Chief Engineer W. D. Pyle 

• 

K I U P 

DURANGO— EST. 1935 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. .San Juan Broadcasting 

Co. 

Address 2800 Main Ave. 

Phone Number. 117 

Transmitter Location 2800 Main Ave. 

Time on the Air 7:00 a.m. to 10:00 p.m. 

News Service UP 

Transcription Service . . Keystone Broadcasting 

System, SE5AC, Spot Sales 
Representatives . . . Thomas F. Clark Co., Inc. 

(East); Homer Griffith Co., Inc. (West) 
Membership BMB 

Personnel 

Station Manager Raymond M. Beckner 

Chief Engineer John L. Antic 



351 



COLORADO 



KCOL 

FT. COLLINS— EST. 1947 

Frequency: 1400 Kc. . . Powers 250 Watts 

Owned-Operated By . . . The Northern Colorado 
Broadcasting Co. 

Business Address Armstrong Hotel 

Phone Number 812 

Transmitter Location 1600 La Porte Ave. 

Time on the Air 6 a.m. to 12 midnight 

News Service AP 

Transcription Service . Standard 

Representative Homer Griffith 

Membership .NAB 

Personnel 

Partners Douglas D. Kahle, 

John L. Hitchcock, Wilbur Rocchio, Warren 
Brainard 

General Manager Douglas D. Kahle 

Station Manager Douglas D. Kahle 

Commercial Manager. Marvin Griswold 

Sales Manager John L. Hitchcock 

Program Director John L. Hitchcock 

Publicity Director . . John L. Hitchcock 

Chief Engineer Douglas D. Kahle 

K G*H F 

PUEBLO— EST. 1927 

AMERICAN BROADCASTING CO. 
Frequency? 1350 Kc. . . .Powers 1000 d.j 500 a. 
Owned-Operated By. . .Colorado Broadcasting 
Co., Inc. 

Owned-Operated By ....Curtis P. Ritchie 

Address P.O. Box 293 

Phone Number 3877 

Studio Address . . 304 North Main 

Transmitter Location: 3 miles south on High- 
way 87 
Time on the Air.. 6:00 a.m.-12 midnight daily; 
7 a.m.- 12 midnight Sundays 

News Service . UP 

Transcription Service .... World Broadcasting 
System, SESAC, Cole 

Representative. Joseph H. MeGillvra, Inc. 

Membership . . . . .NAB, BMB 

Personnel 

President-Gen. Mgr.-Station Mgr. . . .Gifford S. 
Phillips 

Sales Manager Maxson I. Bevens 

Program Director. Clifford Hendrix 

Publicity Director ..Ludlow Flower 

Chief Announcer William W. Bruce 

Chiei Engineer. ........ .Willis C. Shanks 

K G*E K 

STERLING— EST. 1926 

KEYSTONE BROADCASTING SYSTEM 
Frequency: 1230 Kc. ...... . .Power: 250 Wefris 

d., 100 n. 
Owned-Operated By ....... . Elmer G. Beehler 



Address Fleming Road 

Phone Number 679 

Transmitter Location Fleming Road 

Time on the Air 11:30 a.m. to 1:30 p.m. 

News Service Transradio 

Representative .Thomas F. Clark Co., Inc. 

Personnel 

Owner-Gen. Mgr.-Station Mgr. Elmer G. Beehler 

K C*R T 

TRINIDAD— EST. 1946 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By H. L. Corley 

Address South Country Club Drive 

Phone Number 338 

Transmitter Location . South Country Club Drive 

Time on the Air 7:00 a.m. to 10:00 p.m. 

News Service UP 

Transcription Service Standard, SES AC, 

Keystone, BMI 

Personnel 

President-Owner-Gen. Mgr H. L. Corley 

Publicity Director ..... John M. O'Connor 

Chief Engineer H. L. Corley 

K S*F T 

TRINIDAD— EST. 1946 

ABC— SOUTHERN COLO. NET 
Frequency: 1280 Kc Power: 1000 Watts d.; 

500 Watts n. 
Owned-Operated By Trinidad Broadcasting 

Corp. 

Address First Natl Bank Bldg. 

Phone Number 414-5-6 

Transmitter Location U. S. Highway 350 

Time on the Air..... 6: 00 a.m. to 12 midnight 

News Service AP 

Transcription Service . . NBC Thesaurus, Capitol 
National Sales Office . . . Taylor-Howe-Snowden 

Personnel 

President-Gen. Mgr Stanley N. Schultz 

Station Manager Ernest Mark 

Sales Manager .John Gann 

Sales Promotion Manager Robert Dibble 

Program Director. William Grive 

Musical Director Leno Cimimo 

Chief Engineer Lloyd Wilson 

Record M.C George Scott 

K F*X J 

GRAND JUNCTION— EST. 1926 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 
Frequency: 920 Kc. .Power: 1000 d.; 500 n. 
Owned-Operated By . . Western Slope Broad- 
casting Co. 

Address. Hillcrest Manor, P. O. Box 30 

Phone Number Greed Junction 13004 



352 



COLORADO 



Transmitter Location Hillcrest Manor 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service World Broadcasting 

System, Standard and SESAC 

Representative Homer Griffith Co. 

Membership NAB, BMB 

Personnel 

President-Gen. Mgr.-Station & Sales Mgr. . . Rex 
Howell 

Sales Auditor Chas. Howell 

Sales Pro. Mgr.-Program Dir Mildred Fuller 

Publicity Director Rosa Lee Samuels 

Chief Announcer Jack Lund 

Musical Director Paul Reed 

Chief Engineer Chas. Hay 

Record M.C .Don Roberts 

K F*K A 

GREELEY— EST. 1921 

Frequency: 910 Kc Power: 1000 Watts 

Owned Mid- Western Iladio Corp 

Address 620 - 8th Ave. 

Phone Number Greeley 450-451 

Transmitter Location. N. 11th Ave., Highway 85 

Time on Air Shares Time 

News Service UP 

Transcription Service Lang-Worth, Cole 

Representative Thomas F. Clark Co., Inc. 

Personnel 

President-General Mgr ....... Francis A. Price 



Managing Director H. E. Green 

Program Director Donald R. Boyce 

Chief Engineer Ray E. Smith 

Record M.C. A. L. Gentry 

K OK 

LA JUNTA— EST. 1937 

KEYSTONE BROADCASTING SYSTEM 
SOUTHERN COLORADO NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned & Operated By The Southwest 

Broadcasting Co. 

Business Address P. O. Box 485 

Transmitter Location ... 4 miles W. of La Junta 

on U. S. Highway No. 50 
Time on the Air. ..... .7:15 a.m. to 3:00 p.m.; 

5:30 p.m. to 10:00 p.m. 

Phone Number .42 

News Service UP 

Transcription Service Keystone 

Transcription Service Keystone Broadcasting 

System, Standard Radio, SESAC 
Representative .... Thomas F. Clark Co., Gene 

Grant & Co. 

Personnel 

Sec.-Treas.-Mgr Leonard E. Wilson 

Sales Manager Margaret Johnson 

Program Director Boyd W. Young 

Production Mgr.-Chief Announcer. . . .James N. 

Johnson 
Chief Engineer. .Will M. Thomas 



For fhe best in business and 
financial news . . . 




3 i ■ C 

353 



IF IT'S EDELWEISS YOU WANT . . . 

Use an Alpenstock in the Alps ! 



iU^u^o 




IF IT'S SALES YOU WANT . . . 

Use WTIC in Southern New England! 

By every measurement, station WTIC, Hartford, 

dominates the prosperous 
Southern New England Market. 



DIRECT ROUTE TO SALES IN S»ut&*iK 1U» S«?e*Hd 

The Travelers Broadcasting Service Corporation Affiliated with NBC 
and New England Regional Network 



354 




=C©INllNIECTDCyT= 

Estimated Population 1,939,956— Radio Homes 517,286 
Stations in State 15 



I C C 

BRIDGEPORT— EST. 1926 

MUTUAL BROADCASTING SYSTEM 
YANKEE NETWORK 

Frequency: 600 Kc... Power: 1000 d.; 500 n. 

Owned-Operated by The Yankee Net- 
work. Inc. 

Address .21 Brookline Ave. 

Phone Number Commonwealth 0800 

Studio Address 144 Golden Hill St. 

Transmitter Location ....Pleasure Beach. 

Bridgeport 

Time on the Air. 6 a.m. to 2 a.m- 

News Service AP 

Transcription Service Associated; Standard 

Radio. SESAC 

Representative .... Edward Petry & Co., Inc. 

Membership NAB 

Personnel 

General Manager. ....... Joseph T. Lopez 

Sales Manager Norman Whittaker 

Program Dir.-Publicity Dir. .Florence Robinson 

Chief Announcer , . Louis La Haye 

Musical Director Louis Capucci 

Chief Engineer George Keich 

• 

W'N.A'B 

BRIDGEPORT— EST. 1941 

AMERICAN BROADCASTING CO. 
CONNECTICUT STATE NETWORK 

Frequency: 1450 Ke ... Power: 250 Watts 

Owned-Operated By. ....... . .Harold Thomas 

Address 991 Broad Street 

Phone Number 3-3112 

Transmitter Location Lccomobile Point — 

(Inner Harbor) 
Time on the Air: 7:00 a.m. to midnight; Sun- 
days, 9 a.m. to 12:05 a.m. 

News Service ; AP 

Transcription Service ..... Standard Radio 

Representative William G. Rambeau Co. 

Membership NAB, BMB 

Personnel 

Owner Harold Thomas 

Gen. Mgr.-Station Mgr.-Sales Mgr . . . . Fullerton 

T. M-Gough 
Sa!es Promotion Manager. .Thomas R. Cox, Jr. 

Program Dir.-Publicity Dir Jack Dahlby 

Production Mgr.-Chief Ann. . . . .Harry Osborne 
Chief Engineer. Vincent DeLaurentis 



DRC 

HARTFORD— EST. 1922 

COLUMBIA. BROADCASTING SYSTEM '* 

Frequency: 1360 Kc Power: 5000 Watts 

Owned-Operated By WDRC, Inc. 

Address 750 Main St. 

Phone Number... 7-1188-9 

Transmitter Location. .... .839 Blue Hills Ave., 

Bloomfield, Conn. 
Time on the Air: 6:45 a.m.-12:05 a.m. weekdays; 

8 a.m.- 12: 05 a.m. Sundays 

News Service AP & UP 

Representative Paul H. Raymer Co. 

Membership NAB, BMB 

Personnel 

Station Manager. Walter B. Haase 

Sales Manager William F. Ma!© 

Program Director Harvey Olson 

Production Manager .Robert Provan 

Publicity Director Jack Zaiman 

Musical Director Otto Neubauer 

Chief Engineer. Italo A. Martino 

• 

WON 5* 

HARTFORD— EST. 1935 

MUTUAL, YANKEE .__„,. 

Frequency: 1410 Kc. Power: 5000 Watts 

Owned-Operated By The Yankee Nehvork 

Address 54 Pratt St. 

Phone Number .7-9131 

Transmitter Location. Newington, Conn. 

Time on the Air. . .6:00 a.m. to 1:00 a.m.; 

Sunday: 8:00 a.m. to 1:00 a.m. 

News Service .UP 

Transcription Service .... Associated, Standard 

Representative Edward Petry & Co„ Inc. 

Membership .NAB, BMB 

Personnel 

Chief Executive. William 0*Neil 

Chairman of the Board John Shepard, 3rd 

Station Manager Ralph D; Kanna 

Sales Manager Linus Travers 

Program Director Jack Lacy 

Musical Director Morris Sechtmaa 

Chief Engineer. .Rogers Holt 

^Formerly WHTD 



355 



CONNECTICUT 



WT H T 

HARTFORD— EST. 1936 

AMERICAN BROADCASTING CO. 
CONNECTICUT STATE NETWORK 

Frequency: 1230 Kc. . . Power: 250 Watts 

Owned-Operated By ... . Hartford Times, Inc. 

Address 555 Asylum St. 

Phone Number 2-0237 

Transmitter Location 555 Asylum St. 

Time on the Air 6:30 a.m. to midnight; 

Sunday, 8a.m. to midnight 

Newspaper Aiiiliation Hartford Times 

News Service AP 

Transcription Service Lang- Worth 

Standard 
Representative ........ J. P. McKinney & Son 

Personnel 

Station Manager .......... C. Glover DeLaney 

Commercial Manager. .Leonard R. Schoenfeld 
Sales Promotion Manager ....... lohn S. Lloyd 

Program Director- 
Production Manager. F. E. Bieber 

Musical Director Charlotte Anderson 

Chief Engineer Charles S. Masini 

Record m.c's Joseph W. Girand, 

Mitchell C. Betters 



WT I C 

HARTFORD— EST. 1925 

NBC— NEW ENGLAND REGIONAL NETWORK 

Frequency: 1080 Kc. . . . . .Power: 50,000 Watts 

Owned-Operated By The Travelers Broad- 
casting Service Corporation 
Address. .................. .26 Grove Street 

Phone Number 2-3181 

Transmitter Location ....... Avon, Connecticut 

Time on the Air 5:25 a.m. to 1 a.m. 

Sundays, 8 a.m. to 1 a.m. 

News Service AP; INS; Transradio 

Transcription Service Lang-Worth, NBC, 

Thesaurus, B.M.I. 

Representative Weed & Company 

Membership NAB, BMB 

Personnel 

Vice-Pres.-General Mgr.-Station. Mgr..Paul W. 

Morency 
Assistant General Manager .... Walter Johnson 
Sales Promotion Manager ..... P. W. Morency 
Program Manager ........ Leonard J. Patricelli 

Production Manager George Bowe 

Publicity Director James F. Clancy 

Chief Announcer Philip Becker 

Musical Director . Mesne Paranov 

Plant Manager .H. D. Taylor 



WKNB 

NEW BRITAIN— EST. 1946 

Frequency: 840 Kc Power: 1000 Watts, d. 

only 
Owned-Operated By The New Britain 

Broadcasting Co. 

Address 213 Main St. 

Phone Number 702 

Transmitter Location 105S Willard Ave.. 

Newington, Conn. 

Time on the Air Sunrise to sunset (local) 

News Service AP 

Transcription Service Capitol, World, BMI 

Representative Adam J. Young, Jr., Inc. 

Membership NAB 

Personnel 

President Julian Gross 

Station Mgr. -Sales Mgr Walter M. Windsor 

Secretary William H. Ray 

Program Director David Scott 

Publicity Director Hal Graves 

Musical Director Al DeCaro 

Chief Engineer William R. Atkinson 

• 

WELI 

NEW HAVEN— EST. 1935 

AMERICAN BROADCASTING CO. 
CONNECTICUT STATE NETWORK 

Frequency: 960 Kc Power: 1,000 d.; 500 n. 
Owned-Operated By . . Conn. Radio Foundation, 

Inc. 

Address 221 Orange Street 

Phone Number 8-1133 

Transmitter Location Hamden, Conn. 

Time on the Air Unlimited 

News Service UP 

Transcription Service ...... World Broadcasting 

System Library 

Representative Headley-Reed Co. 

Membership BMB 

Personnel 

President H. C. Wilder 

General Mgr.-Sta'.'.on Mgr. . .Richard W. Davis 

Sales Manager Edwin H. Schweitzer 

Program Director . Charles H. Wright 

Publicity Director Rudy Frank 

Chief Engineer Fred King 

Record M.C. Clive Dill 

• 

WNHC 

NEW HAVEN— 1944 

Frequency: 1340 Kc. .Power: 250 Watts 

Owned-Operated By. The Elm City 

Broadcasting Corp. 



SS6 



CONN ECTICUT 



Business Address. LI 10 Chapel Street 

Phone Number 8-3151 

Transmitter Location 350 Kimberly Ave. 

Representative Wm. G. Rambeau Co. 

News Service AP 

Transcription Service Standard 

Time on the Air 7:00 a.m. to 12:05 a.m. 

Representative William G. Rambeau Co.; 

Bertha Barman (in New England only) 
Membership NAB. BMB 

Personnel 

President Patrick J. Goode 

General Mgr.-Station Mgr James T. Milne 

Sales Manager Aldo DeDominicis 

Sales Promotion Manager. . .Vincent Callanan 

Program Director David K. Harris 

Musical Director James Morgan 

Chief Engineer Vincent DeLaurentis 

• 

W N L C 

NEW LONDON— EST. 1936 

MUTUAL BROADCASTING SYSTEM—YANKEE 

NETWORK & CONNECTICUT STATE 

NETWORK 

Frequency: 1490 Kc. . Power: 250 Watts 

Owned-Operated By. The Thames Broadcasting 

Corporation 
Address Mohlecm Hotel, 

281 State Street 

Phone Number . New London 4900 

Transmitter Location ...... o . Winthrop Point, 

E. New London 
Time on the Air. ... . .7:30 a.m. to 12 midnight 

News Service AP 

Representative .Edward F. Darrell 

Personnel 

President-Gen. Mgr.-Station Mgr .... Gerald J. 
Morey 

Sales Manager Edward F. Darrell 

Sales Promotion Manager ..... Leo B. Keegan 

Musical Director Leslie Morson 

Chief Engineer Gerald J. Morey 

• 

WNOC 

NORWICH— EST. 1946 

Frequency: 1400 Kc. . , . Power: 250 Watts 

Owned-Operated By ... . Norwich Broadcasting 
Co. 

Address 91 Main St. 

Phone Number. 3325 

Transmitter Location Thamesville. New 

London Turnpike 
Time on the Air. .7:00 a.m. to 11:00 p.m.; Sun- 
day: 8:00 a.m. to 11:00 p.m. 

News Service AP 

Transcription Service Keystone 

National Sales Office. .Howard H. Wilson Co. 



Personnel 

General Managers ....... J. Eric Williams, H. 

Ross Perkins 
Sales Promotion Manager . . Richard Landsman 

Musical Director Henry Sennet 

Chief Engineer. Joseph Seilski 

WSTC 

STAMFORD— EST. 1941 

AMERICAN BROADCASTING CO. 
CONNECTICUT STATE NETWORK 

Frequency: 1400 Kc ..Power: 250 Watts 

Owned-Operated By ... . . . Western Conn. 

Broadcasting Co. 
Address .................. 270 Atlantic St. 

Phone Number 4-7575 

Transmitter Location .... Lindstrom Rd.» Ship- 
pan Point 
Time on the Air.... 6:00 a.m. to 12:05 a.m.1 

Sunday: 9:00 a.m. to 12:05 a.m. 
Transcription Service .... World Broad. System 
Representatives . . Bertha Bannan, Helen Wood 
Membership . NAB, BMB 

Personnel 

President Kingsley Gillespie 

General Mgr.-Station Mgr Harold H. Meyer 

Sales Mgr.-Musical Dir. . . . .Wharton Ford 

Program Director Fred Daiger 



WSTC 

STAMFORD, CONNECTICUT 



35? 



CONN ECTICUT 



• • 



Publicity Director D. Hay 

Chief Announcer .-. Don Rustici 

Chief Engineer. Edward L. Markman 

• 

WATK • 

WATERBURY— EST. 1934 

AMERICAN BROADCASTING CO. 

CONNECTICUT STATE NETWORK 

Frequency: 1320 Kc Power: 1000 Watts 

Owned-Operated By. Harold Thomas 

Address. 71 Grand St. 

Phone Number... 3-5161 

Transmitter Location Baldwin Avenue 

Time on the Air. . . . .7:00 a.m. to 12 midnight 

News Service Transradio 

Representative. Wm. G Rambeau Co. 

Membership NAB, BMB 

Personnel 

Owner-General Manager Harold Thomas 

Station Manager-Commercial Mgr. .S. R. Elman 

Sales Promotion Manager Thomas R. Cox 

Program Dir.-Production Mgr.-Chief Ann.. Ed- 
mund Waller 

Publicity Director. Jean Greenblatt 

Mus'/»«i Director Edith Sacco 

Chief Engineer. Norman R. Blake 

Record MX. Jean Vallin 

• 



WATERBURY— EST. 1934 

CBS 

Frequency: 1590 Kc Power: 5000 Watts; 

Owned-Operated By American Re- 
publican, Inc. 

Business Address 61 Leavenworth St. 

Studio Address 136 Grand St. 

Phone Number. 31125 

Transmitter Location Boyden Street 

Time on the Air .17 hours daily 

Newspaper Affiliation Waterbury Ameri- 
can; Waterbury Republican 

News Service AP 

Transcription Service .... . WBS 

Representative . . .Joseph Hershey McGillvra 
Membership. NAB, BMB 

Personnel 

President. W. J. Pope 

General Manager.... James H. Darcey 

Station Manager. ................ .Eric Pape 

Commercial Manager Harry A. D&Vorken 

Sales Promotion Mgr. ...... .Wilder J. Greeley 

Program Director. . . .Walter Howard 

Publicity Director E. Christy Erk 

Chief Announcer. .Jimmy Parker 

Chief Engineer. ............. .Frank B. Hales 

Record MX .Jimmy Parker 



wwco 

WATERBURY— EST. 1946 

MUTUAL— YANKEE 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Mitchell G. Meyers, 

Ruben E. Aronheim, Milton Meyers 

Address 119 W. Main St. 

Phone Number 4-5141 

Transmitter Location Thomaston Ave. 

Timer on the Air 6:30 a.m. to 12 midnight 

News Service ... AP 

Transcription Service Haudard 

Representative Edward Petry & Co. 

Membership. NAB, BMB 

Personnel 

General Manager Mitchell G. Meyers 

Station Manager Milton H. Meyers 

Commercial Manager Mort Silverman 

Sales Promotion Manager Al DeGoia 

Chief Announcer Al Vestro 

Musical Director... Jerry Arthur 

Chief Engineer Louis Stady 

Record MX . . . Daird Lee 



For the 

best interpretive 

news . . . 



AP 



3.5S 



— DELAWARE — 

Estimated Population 302,168— Radio Homes 77,034 
Stations in State 2 



WDEL 

WILMINGTON— EST. 1922 

NBC 
MASON-DIXON GROUP 

Frequency: 1150 Kc Power: 5000 Watts 

Owned-Operated By WDEL, Inc. 

Address 10th & King Sts. 

Phone Number 7268 

Transmitter Location .. 35th St. & Bellevue Aye. 

Time on the Air 6 a.m. to 1 cun. 

News Service UP 

Transcription Service NBC Thesaurus, WBS 

Representative Radio Adv. Co. 

Membership .NAB, BMB 

Personnel 

Chief Executive Clair R. McCollough 

Station Manager J. Gorman Walsh 

National Sales Manager I. Robert Gulick 

Program Director Harvey Smith 

Chief Engineer J. E. Mathiot 



WILM 

WILMINGTON—EST. 1928 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Delaware Broadcasting 
Co. 

Address 920 King St. 

Phone Number. Wilmington 4-7771 

Transmitter Location Governor Prinze Blvd. 

Time on the Air 6 a.m. to I a.m. 

News Service AP 

Transcription Service Lang-Worth 

Representative ...... Joseph Hershey McGilvra 

Membership NAB, BMB 

Personnel 

President Alfred G. Hill 

General Mgr, -Station Mgr. . . Geo. L. Sutherland 
Sales or Commercial Mgr. . . Chauncy Eanes, Sr. 

Sales Promotion Mgr James Finucune 

Musical Director George Kelly 

Chief Engineer Edwin Kennedy 

Record MC Del Parks 




—DISTRICT ©F COLUMBOA^ 

Estimated Population 914,120 — Radio Homes 242,212 
Stations in District 7 



W I N X 

WASHINGTON, D. C— EST. 1940 

Frequency: 1340 Kc. . . Power: 250 Watts 

Owned- Operated By .WINX Broadcasting Co. 

Address 8th & Eye Sts., N.W. 

Phone Number .Republic 8000 

Transmitter Location. ... .8th & Eye Sts., N.W. 
Time on the Air: 6:00 a.m. to 1:00 a.m.; 7:00 

a.m. to 1:00 a.m. Sun. 
Newspaper Affiliation ....... Washington Post 

News Service INS, AP, UP 

Transcription Service Standard Radio, 

Langworth and Associated, World 

Representative Headley-Reed Co. 

Membership. .... NAB, BMB 

Personnel 

President Phillip Graham 

Station Manager R. C. O'Donnell 

Sales Manager. L. C. Sweatt 

Program Director. .... .Richard C. McNamara 

Publicity Director .Ralph Dubrowin 

Musical Director . Paul Hume 

Chief Engineer. Ralph E. Cannon, Jr. 

• 

WMAL 

WASHINGTON, D. C.— EST. 1926 

AMERICAN BROADCASTING CO. 

Frequency: 630 Kc. . .Power: 5000 Watts 

Owned & Operated By..... The Evening Star 
Broadcasting Co. 

Address 724-14th St., N.W. 

Phone Number National 5400 

Transmitter Location. ...... .Green Tree Road, 

Bethesda, Md. 

Time on the Air. 6 a.m. to 1 a.m. 

Newspaper Affiliation . . Washington Evening 

Star 

News Service AP, UP 

Transcription Service Standard Radio, 

Associated. Langworth 

National Sales Office. .... ABC Spot Sales 

Membership. NAB, BMB 

Personnel 

President S. H. Kauffmann 

General Manager ............. K. H. Berkeley 

Sales Manager Ben B. Baylor, Jr. 

Sales Promotion Manager . . William R. Willison 

Program. Director. Gordon Hubbel 

Publicity Director. Tom Dolan 

Chief Engineer . Daniel Hunter 

Record MC James Gibbons 



W L 

WASHINGTON, D. C.— EST. 1927 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1260 Kc. . . Power: 5000 Watts 

Owned-Operated By Cowles Broadcasting 

Company 

Address ..1627 K Street, N.W. 

Phone Number Metropolitan 0010 

Transmitter Location . . . Brookville Road, Silver 

Springs, Md. 
Time on the Air. ..... .6:00 a.m. to 1:00 a.m.; 

Sunday: 7:30 a.m. to 1:00 a.m. 
Newspaper Affiliation Des Moines Register 

& Tribune, Minneapolis Star & Journal 

News Service UP, AP 

Transcription Service .... Press Assoc, Wash. 

City News Wire, Standard Radio, Associated 
National Sales Office . . Cowles Broadcasting Co. 

Representative. The Katz Agency. Inc. 

Membership NAB. BMB 

Personnel 

President Gardner Cowles 

Board Chairman John Cowles 

General Mgr.-Station Mgr Merle S. Jones 

Sales Manager William D, Murdock 

Sales Promotion and Merchandising 

Manager Tom Means 

Program Director Arthur Casey 

Production Manager Hollis Seavey 

Publicity Director Lou Brott 

Musical Director. Charles Keaton 

Chief Engineer Harold Reed 

• 

WQQW 

WASHINGTON, D. C.— EST. 1946 

Frequency: 570 Kc . . Power: 500 Watts d. only 

Owned-Operated By. . .Metropolitan 

Broadcasting Corp. 

Address 2627 Conn. Ave., N.W. 

Phone Number Columbia 6331 

Transmitter Location . Falls Church, Va. 

Time on the Air ...... Sunrise to sunset (local) 

News Service . AP 

Membership . NAB 

Personnel 

General Mgr.-Station Mgr. . . Edward M. Brecher 

Sales Manager Martin Schadi 

Musical Director Pierson Underwood 

Chief Engineer. Robert Martin 



360 



• • • 



DISTRICT OF COLUMBIA 



W-R'C 

WASHINGTON, D. C— EST. 1923 

NATIONAL BROADCASTING CO. 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Operated By . . National Broadcasting 

Company 

Address 724 - 14th St.. N. W. 

Phone Number Republic 4000 

Transmitter Location. . . Ager Rd.. Bethesda, Md, 
Time on the Air: 6 a.m. to 1 a.m.; Sundays, 

8 a.m. to 1 a.m. 

News Service AP; INS; UP 

Transcription Service . NBC Thesaurus, 

Associated, Standard 
Representative . . . .National Broadcasting Co. 
Membership NAB 

Personnel 

President Niles Trammell 

Vice-President Frank M. Russell 

General Manager Carleton D. Smith 

Sales Manager Mahlon A. Glascock 

Sales Promotion Manager. .. .James W. Seiler 

Chief Engineer A. E. Johnson 

Record MC. Bill Hereon 



W W D C 

WASHINGTON, D. C— EST. 1941 

Frequency: 1450 Kc. Power: 250 (250 w. booster) 

Address 1000 Connecticut Ave. 

Phone Number National 7203 

Transmitter Location 61 Pierce St., N.E. 

Time on the Air 24 hours daily; 

News Service AP, UP 

Transcription Service Standard, Capitol, 

NBC Thesaurus 

Representative For joe & Co. 

Membership NAB, BMB 

Personnel 

President Joseph Katz 

General Mgr.-Station Mgr Ben Strouse 

Sales Manager Helen Mobberley 

Program Director .Norman Reed 

Production Manager Ira Walsh 

Publicity Director Rick LaFalce 

Musical Director Leonard Friendly 

Chief Engineer Ross Beville 



WTOP 

WASHINGTON, D. C.— EST. 1928 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1500 Kc. ....Power: 50,000 Watts 
Owned-Operated By . . Columbia Broadcasting 

System 

Address Earle Bldg. 

Phone Number .Metropolitan 3200 

Transmitter Location Wheaton, Md. 

Time on the Air: 5:30 a.fn. to 1:05 ajn.; 

Sundays, 7:30 a.m. to 1:05 cum. 
News Service AP, UP, Wash^. 

City News Service 
Transcription Service World Broadcasting 

System, Langworth 

Representative .Radio Sales 

Membership. NAB, BMB 

Personnel 

Vice-Pres. Washington Office 

(CBS) Earl H. Gammons 

General Manager Carl J. Burkland 

Sales Manager Maurice Mitchell 

Program Manager .Richard Linkroum 

Production Manager Roy Passman 

Chief Washington Correspondent and 
Director CBS Washington News 

Bureau Eric Sevareid 

Chief Engineer Clyde Hunt 



Our listeners got 

a 50 million dollar 

raise this year 

WWDC 

Washington's entertainment station 
COMING SOON— WWDC • FM 

Represented Nationally by Foqoe & Company 



m 



F 



Estimated Population 2,241,944— Radio Homes 504,710 
Stations in State 37 



WDHL 

BRADENTON— EST. 1946 

Frequency* 1490 Kc. ..... . .Powers 250 Watts 

Owned-Operated By, . , .Manatee Broadcasting 
Co., Ine* 

Address. .................... .Municipal Pier 

Phone Number 35-531 

Transmitter Location. ......... .Municipal Pier 

Time on the Air. . .7:00 a.m. to 10:30 p.m. 

News Service AP 

Transcription Service. ............. .Standard 

Personnel 

President-Sales Mgr.. ........... .N. A. Perry 

General Mgr.-Station Mgr.- 

Chief Engineer. ............. .Joe E. Foster 

Sales Promotion Manager. .Geo. S. Wehrman 



WMFJ 

DAYTONA BEACH— EST. 1935 
AMERICAN BROADCASTING CO. 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By W. Wright Esch 

Address 126 Vi Magnolia Ave. 

Phone Number 91-2 

Transmitter Location 126V2 Magnolia Ave. 

Time on the Air. 17Vfe hours daily 

News Service . .AP 

Membership NAB, BMB 

Personnel 

Owner. W. Wright Esch 

General Manager. Billee B. Esch 

Station Manager Ray Clancy 

Sales-Commercial Manager John S. Pitts 

Chief Engineer. W. Wright Esch 




mz 



FLORIDA 



WFTL 

FORT LAUDERDALE— EST. 1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Fort Lauderdale 

Broadcasting Co. 

Address P.O. Box 187 

Phone Number 3890 

Transmitter Location S.E. 15th St. at 

Inland Waterway 

Time on the Air 6:45 a.m. to 1:00 a.m. 

News Service UP 

Transcription Service Associated Libraries 

Personnel 

Owner-Chief Executive Gene T. Dyer 

Vice-Pres.-Station Mgr.. Reggie Martin 

Ccmmercial Manager- 
Sales Promotion Manager. . . James McCulla 

Chief Announcer Claude Green 

Chief Engineer. William R. Needs 

• 

WINK 

FORT MYERS— EST. 1939 

COLUMBIA BROADCASTING SYSTEM 
FLORIDA WEST COAST— KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .Fort Myers Broadcasting 

Co. 
Business Address 54 East First St.. 

WINK Bldg. 

Phone Number. 818 & 1153 

Transmitter Location 54 East First St. 

WINK B'dg. 

Time on the Air 6:00 a.m. to 12 midnight 

News Service AP 

Transcription Service NBC Thesaurus, 

Keystone 

Representative. . . ; John E. Pearson 

Membership , . BMB 

Personnel 

President-General Mgr... .Ronald B. Woodyard 

WIRA 

FORT PIERCE— EST. 1946 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. . .Indian River Broad. Co. 

Address Fort Pierce 

Phone Number 870-1 

Transmitter Location Orch Blvd. 

Time on the Air 6:33 a.m. to 11:05 p.m. 

News Service UP 

Transcription Service Standard Radio 



National Sales Office Thomas F. Clark 

Membership ' , . NAB 

Personnel 

President-General Manager- 
Station Manager Douglas Silver 

Sales Manager-Publicity 

Director J. Tom Watson, Jr. 

Program Director MoTJorie B. Silver 

Production Manager. .Thomas Ballard Newsom 

Chief Announcer John Sadler 

Musical Director Edna Nobles 

Chief Engineer Conrad S. Clemans 

• 

WRUF 

GAINESVILLE— EST. 1928 

MUTUAL BROADCASTING SYSTEM 
FLORIDA MUTUAL NETWORK 

Frequency: 850 Kc Power: 5.000 Watts 

Owned by State of Florida 

Operated by University of Florida 

Address University of Florida 

Phone Number 1000. Ex. 267 

Transmitter Location Campus, University 

Time on the Air .... 18 Hours Monday-Sat., 

17 Hours on Sunday 

News Service AP 

Transcription Service Langworth, SESAC 

Representative Burn-Smith Co., Inc. 

Membership .NAB, BMB 

Personnel 

Director. Major Garland Powell 

Commercial Manager Paul Acosta 

Production Manager J. Sam Fouts 

Chief Engineer Dr. Palmer Craig 

• 

W F V L 

HOLLYWOOD— EST. 1946 

Frequency: 340 Kc. .Power: 1000 Watts, d. only 
Owned-Operated By. . . .Hollywood Broad. Co. 
Address Gt. Southern Hotel, Hollywood 

or Cadillac Hotel, Miami Beach, Fla. 
Transmitter Location Sunny Isles, N. Miami 

Beach, Fla. 

Time on the Air ... .6:00 a.m. to 6:00 pjsu 

News Service AP 

Transcription Service Langworth 

Membership .NAB 

Personnel 

President Jonas Weiland 

General Mgr.-Chief Announcer . . Bob Bingham 

Sales Manager .Charles Dameron 

Chief Engineer John Newman 



3,63 



FLORIDA 



W J AX 

JACKSONVILLE— EST. 1925 

NATIONAL BROADCASTING CO. 
Frequency: 930 Kc. . . .Power: 5000 d.; 1000 n. 
Owned, Operated By . . City of Jacksonville, Fla. 

Address. No. 1 Broadcast Place 

Phone Number 5-5821 

Transmitter Location. .Hyde Park Country Club 

Time on the Air 6 a.m. to 1 a.m 

News Service AP 

Transcription Service NBC Thesaurus 

and Associated 
Representative John Blair & Co., 

Harry Cummings 
Membership BMB 

Personnel 

Commissioner in Charge Thos. C. Imeson 

Station Manager and Chief 

Engineer John T. Hopkins, III 

Program Director. Evelyn Boot© 

Production Manager J. W. Douglass 

Chief Announcer Grant Frankish 

Musical Director Frank Morris 



WJHP 

JACKSONVILLE— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
FLORIDA NETWORK 

Frequency: 1320 Kc. Power: 5000 Watts 

Owned-Operated By The Metropolis Co. 

Address 500 Laura St. 

Phone Number. 5-7610 

Transmitter Location ..... Reed and Alamo Sts. 

Time on the Air 18 Hours Daily, 

16 Hours Sunday. 
Newspaper Affiliation .... Jacksonville Journal 

News Service .UP 

Transcription Service .Lang-Worth 

Representative ...... John H. Perry Associates 

Personnel 

Owner John H. Perty 

Station Manager Ted Chapeau 

Chief Engineer. B. Hayford 

Commercial Manager. R. R. Powell 

Program Manager. ............ .George Jesse 

• 

M BR 

JACKSONVILLE— EST. 1927 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned, Operated By ... . Florida Broadcasting 
. Company 

Address .675 Main St., So. 

Phone Number 5-4387 



Transmitter Location Vines and Mass. Ave. 

Time on the Air 6 a.m. to 12:05 cm. 

News Service UP 

Transcription Service World, Cole, 

Lang-Worth 

Representative Weed & Co 

Membership NAB, BMB 

Personnel 

President-General Mgr. Frank King 

Station Manager Carroll Gardner 

Sec.-Treas.-Sales Mgr Glenn Marshall, Jr. 

Program Director Chas. M. Stone 

Chief Announcer .Larry Scarborough 

Musical Director Roger Van Duzer 

Chief Engineer E. B. Vordermark 

Record MC Jack Walters 

• 

WPDQ 

JACKSONVILLE— EST. 1942 

AMERICAN BROADCASTING CO. 
FLORIDA-AMERICAN NETWORK 

Frequency: 600 Kc Powers 5000 Watts 

Owned-Operated By: 

Jacksonville Broadcasting Corp 



WJAI 

JACKSONVILLE, FLORIDA 



THE 

MUNICIPAL 

BROADCASTING 

STATION 

NBC 
RED NETWORK 

' ♦ ' 

930 Kc— Maximum Power 5000 Watts 

Phone Jacksonville 5-5821 

Representatives 

John Blair & Co., New York, Chicago 

Detroit and West Coast 

H. E. Cummings, Southeast 

Barnett Bank Bldg. 

Jacksonville, Fla. 

Phone 30381 



164 



FLORIDA 



Address Gulf Life Bldg. 

Phone Number 5-6781 

Transmitter Location Seven miles west of 

Jacksonville on Lenox Ave. 

Time on the Air 6:00 a.m. to 12 midnight 

News Service AP 

Transcription Service Standard 

Representative .The Katz Agency, Inc. 

Membership NAB, BMB 

Personnel 

President James R. Stockton 

General Mgr.-Station Mgr Robert R. Feagin 

Sales Manager Frank Taylor, Jr. 

Sales Promotion Manager Sid Beighley 

Program Director-Production 

Manager Bernie Adams 

Publicity Director Lillian Nunn 

Musical Director Dick Catherwood 

Chief Engineer J. R. Donavan 



WKWF 

KEY WEST— EST. 1945 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1600 kc Power: 500 Watts 

Owned-Operated By.~.~*." . John M. Spottswood 

Address Spottswood Bldg. 

Phone Number 510 

Transmitter Location Stock Island 

Time on the Air 7:00 a.m. to 12:30 a.m. 

News Service UP 

Transcription Service NBC Thesaurus 

Representative The Walker Co. 

Membership NAB, BMB 

Personnel 

Owner-Station Manager- 
Sales Mgr.-General Mgr. . John M. Spottswood 

Program Director- 
Production Manager. . . .John M. Spottswood 

Publicity Director C. E. Smith, Jr. 

Chief Engineer Fred F. Moore 



WDSR 

LAKE CITY— EST. 1946 

Frequency: 1340 Kc... Power: 250 Watts 

Owned-Operated By . . . Deep South Radioways 

Address 126 N. Marion St. 

Phone Number 525 

Transmitter Location One mile So. of 

Lake City on U.S. Highway No. 41 
Time on the Air. 5:00 a.m. to 10:05 pan.; 

Sunday: 8:00 ajn. to 10:05 pjn. 

News Service AP 

Transcription Service . . WBS 

Membership NAB 



Personnel 

President-General Manager- 
Station & Sales Manager. . .Alfred H. Temple 

Program Director-Production 

Manager-Musical Dir Edward A. Baumel 

Chief Engineer . . . .T. Neal Kenypn 



W LA K 

LAKELAND— EST. 1936 

NATIONAL BROADCASTING CO. 
FLORIDA WEST COAST GROUP 

Frequency: 1340 Kc Power: 250 Watts 

Owned, Operated By .S. O. Ward 

Address P.O. Box 1211 

Phone Number. 2127 

Transmitter Location 1412 East Lime St. 

Time on the Air 6 a.m. to 12:05 a.m. 

News Service UP 

Representative John E. Pearson Co. 

Membership .NAB, BMB 

Personnel 

Owner-General Mgr.-Production Mgr.- 
Station Manager S. O. Ward 

Assistant Mgr. Bill Reeves 

Sales Manager Powell Adams 

Program Director. Maxine Tyner 

Publicity Director Bill Reeves 

Chief Announcer William P. Lee 

Musical Director-Record MC. . . .George Friend 
Chief Engineer Bill Lee 

• 

WGBS 

MIAMI— EST. 1939 

AMERICAN BROADCASTING CO. 
FLORIDA-AMERICAN GROUP 

Frequency: 710 Kc Power: 10,000 Watts 

Owned by The Fort Industry Co. 

Operated by The Fort Industry Co. 

Address 1605 Biscayne Blvd. 

Phone Number 9-2401 

Transmitter Location 10 miles 

Time on the Air Unlimited 

News Service j AP 

Transcription Service NBC Thesaurus, 

Lang-Worth 

Representative . , The Katz Agency, Inc. 

Membership. NAB, BMB 

Personnel 

President George B. Storer 

Station Manager Stanton P. Kettler 

Sales Manager M. N. Babcock 

Sales Promotion Manager Frank Jaffe 

Musical Director Virginia Taylor 



365 



FLORIDA 



W I D 

MIAMI— EST. 1926 

NATIONAL BROADCASTING CO. 

Frequency: 610 Kc. Power: 5000 Watts 

Owned By. . .... .Miami Daily News, Inc. 

Operated By Isle of Dreams Broad. Corp. 

Business Address 600 Biscayne Blvd. 

Phone Number 3-6444 

Transmitter Location. .... .Cameo Island. North 

Bay Causeway 
Time on the Air. . .Weekdays, 6:00-12:05 am.; 

Sundays, 8:00-12:05 a.m. 

Newspaper Affiliation Miami Daily News 

News Service AP, INS, UP 

Transcription Service AMP, Standard 

Representative George P. Hollingbery Co.; 

Harry E. Cummings 
Membership. NAB, BMB 

Personnel 

President Daniel J. Mahoney 

General Mgr.-Station Mgr. . . . lames M. Legate 

Sales Manager Robert L. Fidlar 

Sales Promotion Manager. .Martha Henriquez 

Program Director Warren Sinot 

Musical Director .......... Earle Barr Hanson 

Chief Engineer Milton C. Scott 



WQAM 

MIAMI— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 560 Kc Power: 5000 Watts d.. 

1000 Watts n. 
Owned-Operated. .The Miami Broadcasting Co. 

Address 327 N.E. 1st Ave., Box 3741 

Phone Number. 2-6121 

Studio Address Postal Pacific Bldg. 

Transmitter Location Biscayne Bay 

Time on the Air 6:30 a.m. to 1:05 a.m. 

News Service AP 

Transcription Service World Broadcasting 

Representative John Blair & Co. 

Membership NAB, BMB 

Personnel 

President-General Mgr. Fred W. Borton 

Asst. to President Hazel McGuire 

Sales Manager. Fred W. Mizer 

Sales Promotion Mgr Laura Eggleston 

Program DIr.-Publicity. . . .Marjcrte Christopher 

Production Manager Walter Svehla 

Chief Engineer Earle Lewis 




National Representative* 
GEORGE P. HOLLINGBERY CO. 



JAMES M. LeGATE, Gen. Manager 

5,000 WATTS * 610 KC * NBC 



FLORIDA 



W K AT 

MIAMI BEACH— EST. 1937 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Operated By A. Frank Katzentine 

Address 1759 Bay Road 

Phone Number 5-5711 

Transmitter Location 1759 Bay Road 

Time on the Air 6:00 a.m. to 1:00 a.m. 

News Service UP 

Transcription Service Cole, Standard, BMI 

Representative Radio Advertising Co. 

Membership NAB 

Personnel 

Owner A. Frank Katzentine 

General Manager John I. Prosser 

Business Manager Arthur C. Wampler 

Program Manager Robert Beutel 

Engineers Art Smith, Tom Magee 

Record MC Dick Stern 

• 

WINZ 

MIAMI BEACH— EST. 1946 

Frequency: 940 Kc. .Power: 1000 Watts d. only 
Owned-Operated By. .Hollywood Broadcasting 

Co., Inc. 

Address Cadillac Hotel 

Transmitter Location ...... North Miami Beach 

Studio Address Alcazar Hotel, Miami; 

Great Southern Hotel, Hollywood, Fla. 
Time on the Air. 6:30 a.m. to 5:45 p.m. 

Personnel 

President Jonas Wei'and 

General Manager Wells F. Bruen 

• 

WTMC 

OCALA— EST. 1939 

MUTUAL-KBS 

Frequency: 1490 Kc .Power 250 Watts 

Owned-Operated By . . . Ocala Broad. Co., Inc. 

Address Anthony Rd. at Henry St., 

Phone Number 128 and 185 

Studio Address 1 Broadcast Place 

Transmitter Location Anthony Rd. 

Time on Air 6:00 a.m. to 12 midnight 

News Service UP 

Transcription Service Lang-Worth 

Representative John H. Perry Associates 

Personnel 

President John H. Perry 

General Manager T. S. Gilchrist, Jr. 

Chief Engineer Donald If. Richardson 



W D B 

ORLANDO— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 580 Kc. Power: 5000 Walts 

Owned-Operated By Orlando Broadcasting 

Business Address 563 N. Orange Ave. 

Phone Number 6181 

Transmitter Location . . Dubsdread Country Club 

Time on the Air. 4:55 a.m. to 1:05 ajn. 

News Service UP and AP 

Transcription Service World Broadcasting 

System and NBC Thesaurus 
Representatives John Blair & Co. and 

Harry E. Cummings 
Membership NAB, BMB 

Personnel 

President and General 

Manager Colonel George C. Johnston 

Vice-Pres. and Exec. Of ficer . Harold P. Danforth 
National Sales and Program 

Director W. G. McBride 

Local Sales Manager J. M. Pedrick 

Copy Chief Walter Barden 

Musical Director Walter D. Kimble 

Chief Engineer James E. Yarbrough 

• 

W L F 

ORLANDO— EST. 1940 

AMERICAN BROADCASTING CO. 

Frequency: 1230 Kc Power: 250 Walts 

Owned-Operated By. Hazlewood, Inc. 

Business Address.. Angebilt Hotel Bldg. 

Phone Number 8163-8164 

Transmitter Location Near Orlando 

Time on the Air. 6:00 a.m. to 12:05 cm. 

Sunday: 7:00 a.m. to 12:05 a.m. 

News Service INS 

Transcription Service .Lang- Worth 

Membership NAB, BMB 

Personnel 

General Manager Victor Bulsset 

WORZ 

ORLANDO— EST. 1946 

Frequency: 740 Kc .Power: 1000 Watts 

Owned-Operated By. ........ .Central Florida 

Broadcasting Co. 

Address .P.O. Box 223L 

Phone Number , 2-0552 

Studio Address 790 N. Orange Ave. 

Transmitter Location Winter Garden Rd. 

News Service AP 

Representative . Weed & Co. 

Membership . NAB 



367 



FLORIDA 



Personnel 

President ,....., James Dandelake 

Station Manager Eugene D. Hill 

Program Director Paul Parker 

Chief Engineer H. B. Greene 

• 

WWPF 

PALATKA— EST. 1946 

Frequency: 800 Kc Power: 250 Watts 

Owned-Operated By. Palatka Broad. Co. 

Address 105 Vi N. Second St. 

Transmitter Location East Palatka 

Time, on the Air . Sunrise to sunset (local) 

News Service UP 

Transcription Service Lang-Worth 

Personnel 

Owners I. E. Massey, L. C. McCall 

General Mgr.-Chief Engineer L. C. McCall 

Commercial Manager H. A. Carlton 

* Construction Permit 

WWPG 

PALM BEACH— EST. 1941 

AMERICAN BROADCASTING CO. 

Frequency: 1340 Kc ...Power: 250 Watts 

Owned-Operated By Palm Beach 

Broadcasting Corp. 

Business Address South Ocean Blvd. 

Phone Number. West Palm Beach 21515. 

Lake Worth 500 

Transmitter Location South Ocean Blvd. 

Time on the Air 7:00 a.m. to Midnight 

News Service AP 

Transcription Service. . .Lang- Worth, Thesaurus 
Representative Joseph Hersey McGillvra 

Personnel 

President Charles E. Davis 

Station Manager Donald S. Greenlief 

Chief Engineer Clyde E. Walkden 

Commercial Manager D. S. Greenlief 

Program Director Alice Danahy 

Promotion Manager Louise Adler 



WD LP 

PANAMA CITY— EST. 1940 

MUTUAL— KBS 
ALABAMA STATE FOOTBALL NETWORK 

Frequency: 1230 Kc. . . Power: 250 Watts 

Owned-Operated By ..... . Panama City Broad- 
casting Co.. Inc. 
Address. ... West Beach Drive 



Phone Number 777 

Transmitter Location West Beach Drive 

Time on the Air 5:30 a.m. to 11:00 p.m. 

Sunday: 7:30 a.m. to 10:15 p.m. 

News Service AP 

Transcription Service World 

Newspaper Affiliation ..... Panama City News 

Herald 
Representative ...... John H. Perry Associates 

Membership NAB 

Personnel 

President John H. Perry 

General Mgr.-Station Mgr.- 

Sales Manager Byron Hayford 

Sales Promotion Mgr.. John Thomas 

Program Director Byron Hayford 

Chief Announcer-Chief Engineer. . .Elmer Scott 
Record MC Don Brooking 



WBSR 



PENSACOLA— ESf. 1946 

AMERICAN BROADCASTING COMPANY 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By. ... .Escambia Broad. Co. 

Address ..San Carlos Hotel, P.O. Box 926 

Phone Number 6173-4 

Transmitter Location. .... .Moreno at "O" Sts. 

Time on the Air. .... .5:30 a.m. to 12 midnight 

News Service AP 

Transcription Service Lang-Worth, 

NBC Thesaurus 
Membership NAB 

Personnel 

President-General Mgr Miss Ruth Braden 

Station Manager Irving F. Welch 

Commercial Manager .Robert O. Forsyth 

Program Manager Miss Judith Lawton 

Chief Announcer Russell Hirsch 

Chief Engineer. G. E. Bert Mead 

Record MC. . .Roger Nash 



W C A 



PENSACOLA— EST. 1926 

NATIONAL BROADCASTING CO. 

Frequency: 1370 Kc Power 1000 d.,- 500 n. 

Owned-Operated By. .Pensacola Broadcasting 

Co. 

Address. San Carlos Hotel, Box 1669 

Phone Number 4111-4112 

Transmitter Location Foot of Bay Bridge 

Time on the Air. 18 hours daily; 

Sunday: 16 hours. 

Newspaper Affiliation News-Journal 

News Service UP 

Transcription Service World 

Representative ...... John H. Perry Associates 

Membership NAB 



368 



FLORIDA 



Personnel 

President John H. Perry 

General Mgr. Jack Raihbun 

Program Director W. R. Johnston 

Musical Director Jane Smith 

Chief Engineer Harold Heath 

W FO Y 

ST, AUGUSTINE— EST. 1936 

COLUMBIA BROADCASTING SYSTEM 

FLORIDA BROADCASTING SYSTEM 

Frequency: 1240 Kc. ..... . .Power: 250 Watts 

Owned-Operated By . . . . Fountain of Youth 

Broadcasting Co. 

Address Magnolia Ave., Box 588 

Phone Number 1622 

Transmitter Location. .Magnolia Ave. 

Time on the Air..... 6:30 a.m. to 12:05 a.m.; 

Sunday, 7:30 a.m. to 12:05 a.m. 

News Service UP 

Representative Weed & Co. 

Transcription Service NBC Thesaurus 

Personnel 

President-General Mgr .... Glenn Marshall, Jr. 

Station-Commercial Mgr John Cummins 

Program Manager .... Frankie Colly er Walker 

Publicity Director. ......... .Bernice McCarter 

Chief Announcer-Chief Engineer. .Pat Bernhard 

W S*U N 

ST. PETERSBURG—EST. 1927 

AMERICAN BROADCASTING CO. 

Frequency: 620 Kc. .. Power: 5000 Wat* 

Owned-Operated By.. City of St. Petersburg, 

Address .P. O. Box 240, Municipal Pier 

Phone Number. 4747-4748 

Transmitter Location. ....... .Clearwater, Fla. 

Time on the Air. .... .6:30 a.m. to 12 midnight 

News Service UP 

Transcription Service ....... Associated Music, 

SESAC 

ReDresentative Weed & Company 

Membership NAB, BMB 

Personnel 

Station Manager. ......... .Norman E. Brown 

Commercial Manager. ......... .Vera M. New 

Sales Promotion Manager. . .Norman E. Brown 

Program Director-Engineer Louis J. Link 

Musical Director Edith Sexton 

W IS P 

ST. PETERSBURG— EST. 1939 

MUTUAL BROADCASTING SYSTEM 
Frequency: 1380 Kc. . . .Power 1000 d.; 500 n. 
Owned-Operated By . . Pinellas Broadcasting Co. 

Address. .470 First Avenue South 

Phone Number. 8108 



Studio Address .... Times Bldg.. St. Petersburg 
Transmitter Location. .35th Ave. and 4th St., N. 
Time on the Air . .6:30 a.m. to 12 midnight, 

Sundays, 7:30 a.m. to 12 midnight 
Newspaper Affiliation ......... St. Petersburg 

Morning Times 

News Service .UP 

Transcription Service World 

Representative John E. Pearson Co. 

Membership NAB 

Personnel 

President. Irwin A. Simpson 

General Manager. ...... .Herbert T. Anderson 

Commercial Manager Coburn Gum 

Publicity Director .............. Jack Faulkner 

Program Director ......... Herbert T. Anderson 

Chief Announcer .............. Dick Bingham 

Chief Engineer William D. Mangold 

• 

WS P B 

SARASOTA— EST. 1939 

COLUMBIA BROADCASTING SYSTEM 
FLORIDA WEST COAST GROUP 

Frequency: 1450 Kc. Power: 250 Watts 

Owned-Operated By .WSPB. Inc. 

Business Address ....... City Island, Sarasota 

Phone Number ...................... .2564-5 

Transmitter Location ..... City Island, Sarasota 

Time on the Air. .... .6:00 a.m. to 11:30 p.m. 

Saturday: 6:00 a.m. to 12:05 cm. 
News Service ......................... UP 

Transcription Service ............ Lang- Worth 

National Representative . . . John E. Pearson Co. 
Membership BMB 

Personnel 

President ... .......... Robert C. Jones, Jr. 

General Mgr.-Station Mgr.... John B. Browning 
Sales or Commercial Mgr.. . . . .Robert C. Neff 

Program Director . .Dawn Provost 

Chief Engineer. .............. James E. Grant 

• 

WRHP 

TALLAHASSEE— EST. 1946 
KBS 

Frequency: 1450 Kc. ..... . .Power: 250 Watts 

Owned-Operated By ............ . Tallahassee 

Appliance Corp. 

Address Hotel Floridan 

Phone Number 500 

Transmitter Location East Park Avenue 

Time on Air. . . . . , .Full Time License 

Representative ...... Thomas F. Clark Co.. Inc. 

Personnel 

Pres. and Gen. Mgr .... .Frank W. Pepper 

Commercial Manager. ........ ..W. B. Fraker 



369 



FLORIDA 



WT A L 

TALLAHASSEE— EST. 1943 

MUTUAL 

Frequency: 1340 Kc Power: 250 d.j 250 n. 

Owned-Operated 

By Capitol City Broadcasting Corp. 

Address P.O. Box 989 

Phone Number 2160 

Transmitter Location Thomasville Rd. 

Time on the Air 18 hours daily; 

17 hours Sunday 

News Service UP and AP 

Transcription Service. . .Standard & Thesaurus 
National Representative . . John H. Perry Assoc. 
Membership NAB 

Personnel 

President John H. Phipps 

General Manager Teresa M. Myers 

Station Manager O. Jennings Knox 

Commercial Manager Harriet B. Carson 

Sales Promotion-Merchandising 

Manager Archibald Withers 

Program Director Read W. Wynn 

Production Manager. Anne Alfriend 

Publicity Director Myrtle Johnson 

Musical Director Donald A. Phillips 

Chief Announcer Garth Bowen 

Chief Engineer William A. Snowden, Jr. 

Record MC McNeil Withers 

• 

WDAE 

TAMPA— EST. 1922 
COLUMBIA BROADCASTING SYSTEM 

Frequency: 1250 Kc Power: 5000 Watts 

Owned-Operated By.. Tampa Times Company 
Business Address 114 N. Franklin St., 

P.O. Box 2409 

Phone Number. M-1818 

Studio Address Tampa Terrace Hotel 

Transmitter Location . . Forest Hills Country 

Club Area 

Time on the Air .Full Time 

Newspaper Affiliation. .. .Tampa Daily Times 

News Service AP 

Transcription Service World, MacGregor 

Representative The Katz Agency, Inc. 

Membership NAB 

Personnel 

President. David E. Smiley 

General Mgr.-Station Mgr.- 

Sales Manager L. Spencer Mitchell 

Program Director-Production Mgr.- 

Publicity Director Kenneth W. Skelton 

Chief Announcer-Record MC. . .Sol Fleischman 

Musical Director. Ed C. Walker 

Chief Engineer William Pharr Moore 



W F L A 

TAMPA— EST. 1925 
NATIONAL BROADCASTING CO. 

Frequency: 970 Kc Power: 5000 Watts 

Owned-Operated By The Tribune Co. 

Address Lafayette & Hyde Park Ave., 

P.O. Box 1410 

Phone Number Tampa H 1828-9 

Transmitter Location East Entrance 

Davis Causeway, Columbus Drive 

Time on the Air 6:30 a.m. to 12:05 a.m. 

Newspaper Affiliation. Tampa Morning Tribune 

News Service UP 

Transcription Service NBC Thesaurus, 

Lang-Worth 

Representative John Blair & Co. 

Membership NAB 

Personnel 

President J. S. Mims 

General Mgr.-Station Mgr. . Chas. G. Baskerville 

Sales Manager Bert Arnold 

Sales Promotion Mgr Lucille Youmans 

Production Mgr.-Program Dir. . . . Paul M. Jones 

Publicity Director Tom Matthews 

Chief Announcer. . .Mardi Liles 

Musical Director Frank Grasso 

Chief Engineer Joseph Mitchell 

• 

(CALL LETTERS TO BE ASSIGNED) 

TAMPA* 

Frequency: 1110 Power: 250 Watts 

Permittee W. Walter Tison 

*C.P. 

WJNO 

WEST PALM BEACH— EST. 1936 

COLUMBIA BROADCASTING SYSTEM 
FLORIDA BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By WJNO. Inc. 

Address 1500 N. Flagler Dr. 

Phone Number 3638-9-40 

Transmitter Location 1500 N. Flagler Drive 

Time on the Air 6:30 a.m. to 12:05 a.m. 

News Service UP 

Transcription Service. . . . .World, Capitol, Cole 

Representative Radio Advertising Co. 

Membership NAB 

Personnel 

General Mgr.-Station Mgr.- 

Sales Manager Steve Willis 

Program Director-Publicity 

Director Matt Gettings 

Chief Announcer Dave Webster 

Musical Director-Record MC Cal Morrow 

Chief Engineer. Otis Wright 



$70 




WHERE PEACHTREE MEETS PONCE DE LEON 

STUDIOS AND GENERAL OFFICES 

GEORGIAN TERRACE HOTEL 



II 



MKE BENTON, PRESIDENT 



MAURICE COLEMAN, GENERAL MANAGER 



lf ene^^ ^^^e/ead/m^ Q§#^€m^ 



X 







TWO GREAT STATIONS BECOME GREATER 

To Better Serve a Growing South.. 



/ 



WRBL COLUMBUS, GA. 

1420 KC (CBS) / 




\ 



WATL ATLANTA, GA 

1380 KC (MBS) \ 



\ 



^nJckea&vrig, J& jUUU waits 



\ 



I 




NEW YORK CHICAGO DETROIT SAN FRANCISCO LOS ANGELES ATLANTA 



:.;:•:- 



CEORCOA 

Estimated Population 3,241,516 — Radio Homes 580,054 
Stations in State 47 



ALB 



ALBANY— EST. 1941 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1590 Kc Power: 1000 Watts 

Owned-Operated By... Herald Publishing Co. 

Address .Albany Theater Arcade Bldg. 

Phone Number 389 & 3256 

Transmitter Location Leesburg Road 

Time on the Air 6:55 a.m. to 11:30 p.m. 

Newspaper Affiliation Albany Herald 

News Service AP 

Transcription Service World Broadcasting 

Representative .... Burn-Smith Co.; Frank Cook 
Membership NAB. BMB 

Personnel 

President Henry T. Mcintosh 

General Mgr.-Station Mgr.-Sales 

Promotion Mgr.-Pub. Dir Abner M. Israel 

Chief Announcer-Record MC Herb Harris 

Chief Engineer , George Waldon 



W G P C 



ALBANY— EST. 1933 

COLUMBIA BROADCASTING SYSTEM 
GEORGIA BROADCASTING SYSTEM 

Frequency: 1450 Kc. Power: 250 Watts 

Owned-Operated By. .Albany Broadcasting Co. 

Address 125 V& N. Jackson St. 

Phone Number 1370-1 

Transmitter Location Gillionville Road 

Time on the Air 6:45 a.m. to 12:05 a.m. 

News Service UP 

Transcription -Service NBC Thesaurus 

Representative George P. Hollingberry 

Membership NAB. BMB 

Personnel 

President-Gen. Mgr J. W. Woodruff, Jr. 

Station Manager Leonard M. George 

Musical Director Royce Jones 



G A U 



ATHENS— EST. 1938 

CBS— KBS 
GEORGIA SPORTS NETWORK 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By J. K. Patrick & Co. 

Address Bobbin Mill Road 

Phone Number 1741-2 

Transmitter Location Bobbin Mill Road 

Time on the Air Unlimited 

Transcription Service Standard Radio 

and Keystone 
Membership .NAB, BMB, GAB 



Personnel 

General Mgr.-Station Mgr.. Robert Lewis Doster 
Chief Engineer William J. Evans 



W A G A 

ATLANTA— EST. 1937 

AMERICAN BROADCASTING CO. 

Frequency: 590 Kc Power: 5.000 Watts 

Owned By The Fort Industry Company 

Operated By Liberty Broadcasting Co. 

Address Western Union Bldg. 

Phone Number MAin 5101 

Transmitter Location 1299 N. Druid Hills Rd. 

Time on the Air 5:25 a.m. to 12 midnight 

News Service AP. INS 

Transcription Service NBC Thesaurus 

and Lang- Worth 

Representative Headley-Reed Co. 

Membership NAB. BMB 

Personnel 

President George B. Storer 

Acting Mgr.-Sales Mgr James E. Bailey 

Sales Promotion Mgr Ewald Kockrits 

Chief Engineer Arry Brown 

• 

AT L 

ATLANTA— EST. 1931 

MUTUAL BROADCASTING SYSTEM 
GEORGIA RADIO NETWORK 

Frequency: 1400 Kc .Power: 250 Watts 

Owned-Operated By . . Atlanta Broadcasting Co. 

Address Henry Grady Building 

Phone Number Walnut 4377 

Transmitter Location .... Henry Grady Building 

Time on the Air 6:00 a.m. to 1:00 a.m. 

News Service UP 

Transcription Service .... Lang- Worth, Standard 
Representative .... George P. Hollingberry Co. 
Membership NAB 

Personnel 

Owner J. W. Woodruff 

Vice-Pres.-Exec. Mgr J. W. Woodruff, Jr. 

General Manager Walter P. Speight, Jr. 

Sales Manager Samuel W. Kane 

Program Director James M. Hardin 

Musical Director Cliff Cameron 

Chief Engineer Henry Fincher 

Record MC Jerry Sears 



373 



ONE OF AMERICA'S GREAT STATIONS 




GEORGIA'S 




STATION 



Not merely big in power— though 
it is— but big in attitude... 
and big in recognition of its oppor- 
tunity to serve. Be they commercial 
or not, WSB does big jobs for 
its patrons. It has the mass audience 
needed to sell an idea or a 
product in a big way. If you 
are interested in the South you 
will be interested in . . . 

WSB 

ATLANTA 



750 KC • 50,000 WATTS • CLEAR CHANNEL • N B C AFFILIATE 



Owned and operated by 
The Atlanta Journal, 
National Representatives 
Edward Petry & Co., Inc. 



374 




GEORGIA 



WBGE 

ATLANTA— EST. 1947 

Frequency: 1340 Kc Power: 250 Watts 

Owned and Operated By .* .General 

Broadcasting Co. 

Address Georgian Terrace Hotel 

Transmitter Location West Peachtree and 

Pine Sts. 

Phone Number Vernon 1194 

Time on the Air 24 Hours Daily 

News Service AP 

Personnel 

President Mike Benton 

General Manager Maurice Coleman 

* Incomplete At Press Time 

See Page 371 

WGST 

ATLANTA— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

GEORGIA MAJOR MARKET TRIO 

Frequency: 920 Kc... Power: 5000 d.; 1000 n. 

Owned-Operated By Regents of the 

University System of Ga. 

Address Forsyth Bldg. 

Phone Number.. Walnut 8441 



Transmitter Location .... Cheshire Bridge Rd. 

Time on the Air. 6 a.m. to 12 midnight 

News Service AP 

Transcription Service World Broadcasting 

System and NBC Thesaurus 

Representative The Katz Agency 

Membership NAB, BMB 

Personnel 

Chair. Radio Comm Frank Spratlin 

General Mgr.-Sales Mgr John Fulton 

Sales Promotion-Publicity Dir Dixon Babb 

Program Director. ...... Jack Kelly 

Production Manager Don Naylor 

Musical Director Lola Wallace 

Chief Engineer .Ben Akerman 

WSB 

ATLANTA— EST. 1922 

NATIONAL BROADCASTING CO. 

Frequency: 750 Kc Power: 50,000 Watts 

Owned-Operated By The Atlanta Journal 

Company 

Address Biltmore Hotel 

Phone Numbers .Hemlock 1045 

Transmitter Location Tucker, Ga. 

Time on the Air 5:00 a.m.-12:30 a.m. daily; 

7:00 a.m.-12:30 a.m. Sunday 



GEORGIA TECH STATION 

WGS 









frt GOOD PROGRAMS 
^ MERCHANDISING 
)► PROMOTIONS 

Represented Nationally by the KATZ Agency 

* Broadcast Measurement Bureau 

37i 



GEORGIA 



Newspaper Affiliation ..... The Atlanta Journal 

News Service AP. UP and INS 

Transcription Service . . . Standard Radio. World. 
Associated 

Representative . Edward Petry & Co. 

Membership . NAB, BMB 

Personnel 

Managing Director J. Leonard Reinsch 

General Manager . John M. Gutter, Jr. 

Sales Manager Frank Gaither 

Sales Promotion Mgr Lorin Myers 

Program Director Marcus Bartlett 

Production Manager M. K. Toalson 

Publicity Director , . Jean Hendrux 

Chief Announcer. ............. .Roy McMillan 

Musical Director , . Albert Coleman 

Chief Engineer. C. F. Dougherty 

wb'bq 

AUGUSTA— EST. 1947 

MUTUAL 

Frequency: 1340 Kc ...Power: 250 Watts 

Owned-Operated By Savannah Valley 

Broadcasting Co. 

Business Address . Augusta, Ga. 

Studio Address. ......... .Sand Bar Ferry Rd. 

Time on the Air. 5 a.m.-12:30 a.m.,* 

Sundays 7:55 a.m.42:30 a.m. 

News Service AP. INS 

Transcription Service . Associated. 

Cole, Standard 
Representative. Joseph Hershey McGillvra, Inc. 
Membership . NAB 

Personnel 

President-Owner-Gen. Mgr.- 

Station Mgr George G. Weiss 

Commercial Manager John Watkins 

Program-Production Director George Scott 

Promotion Director Charon Page 

Chief Announcer George Scott 

Record MC-Musical Director. . . . .Robert Nelson 
Chief Engineer .David Freeman 

w g'a c 

AUGUSTA— EST. 1940 

AMERICAN BROADCASTING CO. 
Frequency: 580 Kc. . . . . .Power: 5000 Watts d.; 

Owned-Operated By. .The Twin States Broad- 
casting Company 

Address. 7th at Broad St. 

Phone Number 2-5858 

Transmitter Location Martinez, Ga. 

Time on the Air. ... .6:00 a.m. to 12 midnight 

News Service AP 

Transcription Service. ... . .NBC Thesaurus 

and Standard 
Representative .... .Headley-Reed Company 
Membership NAB, 



Personnel 

Pres.-Owner or Chief Exec.-Vice-Pres. 

General Mgr.-Station Mgr J. B. Fuqua 

Sales or Comm. Mgr.. D. M. Kelly, Jr. 

Program Director- 
Chief Announcer. Steve D. Manderson 

Production Manager Lonny Moore 

Publicity Director. Margaret Keel 

Musical Director John B. Vance 

Chief Engineer. ..... .Jack Jopling 

Record MC Lonny Moore 

W R*D W 

AUGUSTA— EST. 1930 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1480 Kc Power: 5.000 WatU 

Owned-Operated By.. Augusta Broadcasting 

Company 

Address 8th & Broad Streets 

Phone Numbers 2-8805-6-7 

Transmitter Location Berckmans Road 

Time on the Air .18 hrs. 

News Service UP 

Transcription Service. . World Broadcasting 

System, Lang-Worth 
Representative ........ George P. Hollingbery 

Membership NAB, BMB 

Personnel 

President Wm. K. Jenkins 

Station Manager.. W. R. Ringson 

Commercial Manager. ... . .Wm. B. Smart 

Program-Production Mgr.. Joe G. Hunt 

Chief Engineer Harvey Aderhold 

WMGR 

BAINBRIDGE— EST. 1946 

MUTUAL BROADCASTING SYSTEM 

GEORGIA SPORTS NETWORK 

KBS 

Frequency: 1490 kc. . . . .Power: 250 Watts 

Owned-Operated By. ....... .S. Marvin Griffin 

Address Callahan Bldg. 

Phone Number , 77 

Transmitter Location. .... .Faceville Highway 

Time on the Air 7:00 a.m. to 11:05 p.m. 

Newspaper Affiliation Post-Searchlight 

News Service AP 

Transcription Service. ...... .SESAC, Keystone 

Personnel 

Owner S. Marvin Griffin 

Gen. Mgr.-Station Mgr.- 

Sales Manager Dixon Babb 

Program Director ........ Barbara Ann Johnson 

W MO G 

BRUNSWICK— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 



376 



GEORGIA 



Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By. . . .Coastal Broadcasting 
Company, Inc. 

Address St. Simons Island Causeway 

Phone Number 1500 

Transmitter Location St, Simons Causeway 

Time on the Air 7 ajn. to 12 midnight 

News Service UP 

Transcription Service NBC Thesaurus 

Representative Clark 

Membership BMB 

Personnel 

President Mrs. Alma W. King 

General Mgr.-Station Mgr. 

Sales Mgr.-Chief Engineer. .Kenneth E. White 

Sales Promotion Mgr Valentine Peck 

Program Director-Chief Announcer 

Record MC Bob Martin 



WBHF 



CARTERSVILLE— EST. 1946 

KBS 

Frequency: 1450 Kc Power 250 Watts 

Owned and Operated By W. Ryan Frier 

Address Cartersville 

Transmitter Location Cartersville 

Personnel 

General Manager lohn H. French 



W G A A 



CEDARTOWN— EST. 1941 

ABC 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By .Northwest Georgia 

Broadcasting Co. 

Address West Theater Bldg. 

Phone Number 777 and 570 

Transmitter Location Cave Spring Rd. 

Time on the Air I8V2 hours daily 

News Service AP 

Transcription Service World 

Representative William B. Estes 

Membership NAB, BMB 

Personnel 

President O. C. Lam 

Station Mgr.-Sales Mgr .William B. Estes 

Chief Engineer Chessley Hooper 

Record MC. . .Ed Reilly 



W D A K 

COLUMBUS— EST. 1940 

AMERICAN BROADCASTING CO. 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By. . . .Radio Columbus, Inc. 



Address 1028V2 Broadway 

Phone Number 3-2771 

Transmitter Location Brick Yard Rd.? 

Phenix City, Ala. 

Time on the Air. 6 a.m. to 1 a.m. 

News Service AP 

Representative Headley-Reed Co. 

Transcription Service World 

Personnel 

President-General Mgr Allen M. Woodali 

Sales-Commercial Manager. . .James W. Hicks 
Sales Promotion -Merchandising Mgr. .Ben Lucas 

Program Director Dora Anna Gay 

Production Manager Dennis Brown 

Publicity Director Henry East 

Chief Announcer Joe Byars 

Musical Director Gertrude Handley 

Record m. c Tommy Tucker 

Chief Engineer DeForrest Layton 



W R B L 



COLUMBUS— EST. 1928 

COLUMBIA BROADCASTING SYSTEM 
GEORGIA SPORTS NETWORK 

Frequency: 1230 Kc. (CP-1420) .Power: 

250 Watts (CP-5000 Watts) 
Owned and Operated By Columburi Broad- 
casting Company 

Address 1420 Second Avenue 

Phone Number 2-0601 

Transmitter Location. .... .3009*72 Howard Ave. 

Time on the Air 5:45 a.m. to 1:00 a.m.; 

Sunday: 6:30 a.m. to 1:00 ajn. 

News Service UP 

Transcription Service . . Lang- Worth, Thesaurus. 

SESAC 
Representative ........ George P. Hollingberry 

Membership NAB 

Personnel 

Chief Executive J. W. Woodruff 

Exec. & National Sales Manager- 
Station Manager J. W. Woodruff, Jr. 

Local Sales Manager .W. S. Massie 

Sales Promotion Mgr.- 

Publicity Director Ed J. Hennessey 

Program-Production Mgr Gale Martin 

Chief Engineer Joe Gamble 



WMJM 



CORDELE— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1490 Kc Power 250 d.; 100 a. 

Owned By. . . . Cordele Dispatch Publishing Co. 

Operated By James S. Rivers 

Address. . P.O. Box 432 



377 



GEORGIA 



Phone Number 666 

Transmitter Location 20th Ave. & B St. 

Time on the Air 6:30 a.m. to 11:30 p.m. 

Newspaper Affiliation ....... Cordele Dispatch 

Publishing Co. 

News Service , UP 

Transcription Service WBS 

Membership. NAB, BMB 

Personnel 

President John W. Greer 

General Manager-Sales 
Promotion Manager ........ James S. Rivers 

Sales Manager Tiny Turner 

Publicity Director-Record MC. .William Blizzard 

Chief Announcer Bruce Smith 

Musical Director. Tiny Turner 

Chief Engineer. William Hill 



WMOC 

COVINGTON— EST. 1946 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1490 Kc. Power: 250 Watts 

Owned-Operated By. The Covington News, Inc. 

Address Covington, Ga. 

Phone Number 2275 

Transmitter Location . Covington, Ga. 

Time on the Air 6:00 a.m. to 11:00 p.m.; 

Sunday: 8:00 a.m. to 11:00 p.m. 
Newspaper Affiliation .... Covington News, Inc. 

News Service. AP 

Transcription Service .World 

Personnel 

President A. Belmont Dennis 

General Mgr.-Staticn Mgr.- 

Chief Engineer Willard E. Botts 

Sales Mgr.-Program Director ..... Melvin Merz 



WBLJ 

DALTON— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
GEORGIA SPORTS NETWORK— KBS 

Frequency: 1230 Kc. . Power: 250 Watts 

Owned-Operated By ..... . Dalton Broad. Corp. 

Address Kenemer Bldg. 

Phone Number Dalton 684 

Transmitter Location Fifth Ave. 

Time on the Air 17V2 hours daily 

News Service .UP 

Transcription Service .... Lang-Worth, Keystone 

Representative Cox & Tanz 

Membership. NAB, BMB 



Personnel 

President H. C. Kenemer 

General Manager W. V. Williams 

Publicity Director J. F. McGinley 

Musical Director E. E. Graigmiles 

Chief Engineer John S. Andrews 

• 

(CALL LETTERS TO BE ASSIGNED) 
DOUGLAS* 

Frequency: 860 Kc Powers 1,000 Watts 

Permittee Downing Musgrove 

*C.P. 

WILT 

DUBLIN— EST. 1945 

MUTUAL BROADCASTING SYSTEM— KBS 

Frequency: 1340 kc Power: 250 Watts 

Owned-Operated By.. Dublin Broadcasting Co. 

Address Box 659 

Phone Number 871 

Transmitter Location. . . .Franklin & Moore Sts. 

Time on the Air 7:00 a.m. to 11:05 p.m. 

News Service AP 

Transcription Service . . . Standard, Lang-Worth 

Representative Cox & Tanz 

Membership. NAB, BMB 

Personnel 

President George T. Morris 

General Mgr.-Station Mgr.-Sales 

Mgr.-Production Mgr T. K. Vassy 

Chief Engineer Wendell C. Roberts 

Record MC Chuck Saunders 



WSGC 

ELBERTON— EST. 1946 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1400 Kc. Power: 250 Watts 

Owned-Operated By Elberton Broad. Co. 

Address P.O. Box 603 

Phone Number. 525 

Transmitter Location Jones St. & Lake 

Forest Drive 
Time on the Air. ...... .7:00 a.m. to 11:00 p.m. 

News Service AP 

Transcription Service NBC Thesaurus 

Representative Cox & Tanz 

Personnel 

Exec. Vice-Pres.- 

Station Manager John L. Barnes 

Chief Engineer Ernest Church 



37$ 



GEORGIA 



WBHB 



FITZGERALD— EST. 1946 

MUTUAL BROADCASTING SYSTEM 
GEORGIA SPORTS NETWORK 

Frequency: 1240 Kc. Powers 250 Watts 

Owned-Operated By J. Paul Stone & 

R. M. Ware, Jr. 

Address 680 Block W. Roanoke Dr. 

Phone Number 740 

Transmitter 600 Block Roanoke Dr. 

Time on the Air 7:00 a.m. to 11:00 p.m. 

News Service AP 

Transcription Service Lang-Worth 

Personnel 

Owners. ....... J. Paul Stone. R. M. Ware, Jr. 

General Mgr.-Station Mgr.- 

Chief Engineer ... R. M. Ware, Jr. 

Program Dir.-Production Mgr. ..... Sidney King 

Chief Announcer-Record MC Jack Owens 



W LA G 

LA GRANGE— EST. 1941 

MUTUAL BROADCASTING SYSTEM— KBS 

Frequency: 1240 Kc. Powers 250 Watts 

Owned-Operated By . . . LaGrange Broadcasting 

Address 303 Broome St. 

Phone Number 1700 

Transmitter Location La Grange 

Time on the Air ... Unlimited 

Newspaper Affiliation. . .LaGrange Daily News 

News Service UP 

Transcription Service World, M. M. Cole 

Representative Thomas F. Clark, Inc. 

Membership NAB 

Personnel 

President Roy C. Swank 

Station Manager Edwin Mullinax 

Program Director John Boggess 

Chief Engineer J. M. McKay 



WGGA 



GAINESVILLE— EST. 1941 

MUTUAL 
GEORGIA SPORTS NETWORK— KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By . . Blue Ridge Broadcasting 

Company 

Address Athens Road 

Phone Number 1600-1601 

Transmitter Address Athens Road 

Time on the Air 6 a.m. to 11:30 p.m.j 

Sunday: 7:55 a.m. to 11:00 p.m. 
News Service UP 

Transcription Service Lang-Worth 

Membership .NAB 

Personnel 

Chief Executive .Chas. H. Smithgall 

General Manager. H. Russ Holt 

Station Manager. .L. H. Christian 

Sales Manager E. F. MacLeod 

Chief Announcer-Musical Director- 
Record MC James A. Hartley 

Chief Engineer. L. H. Christian 



WKEU 



GRIFFIN— EST. 1934 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Address Griffin Hotel, Griffin 

Time on the Air .Daytime License 

Transcription Service SESAC 

Representative .Sears & Ayer, Inc. 

Personnel 

Manager & Owner = A. W. Marshall, Jr. 



WBML 

MACON— EST. 1940 

AMERICAN BROADCASTING CO. 
GEORGIA SPORTS NETWORK 

Frequency: 1240 Kc. Power: 250 Watts 

Owned-Operated By , ... Middle Georgia 

Broadcasting Company 

Address First National Bank Building 

Phone Number 2728 

Transmitter Location 8th & Cherry Streets 

Time on the Air 6 a.m. to 12 midnight; 

News Service UP 

Transcription Service. ....... .NBC, Associated 

Representative Joseph H. McGillvra 

Membership .NAB, BMB 

Personnel 

President E. D. Black 

Vice-Pres E. G. McKensie 

General Manager Chas. W. Pittman 

Sales Manager Walter Graham 

Sales Promotion Mgr Harold Beaty 

Publicity Director. Lewis Smith 

Chief Announcer..... Tommy Snellgrove 

Chief Engineer. H. S. Goodrich 

• 

WMAZ 

MACON— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 940 Kc Power: 5000 Watts 

Owned-Operated By. . . .Southeastern Broad- 
casting Company, Inc. 
Address .Bankers Insurance Bldg. 



379 



GEORGIA 



Phone Number 3131 

Transmitter Location Forsyth Road 

Time on the Air 5:45 a.m. to 12:15 a.m. 

News Service INS. AP 

Transcription Service World Broadcasting 

System; Lang-Worth 

Representative The Katz Agency 

Membership s NAB, BMB 

Personnel 

President-Chief Engineer. ,. .George P. Rankin 
General Mgr.-Station Mgr.- 

Publicity Director Wilton E. Cobb 

Sales or Commercial Mgr Frank Crowther 

Production Manager. Frank Hubbs 

Record MC Lloyd Harris 

• 

WNEX 

MACON— EST. 1945 

MUTUAL BROADCASTING SYSTEM 
Frequency: 1400 Kc. . . . . . . .Power: 250 Watts 

Owned-Operated By.. Macon Broadcasting Co. 
Address. .......... .Bibb Building, Cherry St. 

Phone Number. . 8211-2-3 

Transmitter Location. ....... .320 Rogers Ave. 

Time on the Air. ..... . .6:00 a.m. to 12:35 a.m. 

News Service ..... AP 

Transcription Service . . NBC Thesaurus. Capitol 

Representative Burn-Smith 

Membership NAB 

Personnel 

President Ed. M. Lowe 

General Mgr.-Station Mgr.- 

Program Director . . ....... Alfred Lowe 

Sales or Commercial Manager-Sales 

Promotion or Merchandising 

Manager Carl M. Williams 

Chief Announcer. .Raymond Penner 

Musical Director Beverly McKenzie 

Chief Engineer Ambrose Kibler 

Record MC Ed Sharpe 

• 

W'FOM 

MARIETTA— EST. 1946 

KBS 

Frequency: L230 Kc. Power: 250 Watts 

Owned and Operated 

By ............ . Chattahoochie Broadcasters 

Address P.O. Box 131 

Time on Air. ............... Unlimited License 

Personnel 

General Manager A. L. Jones 



WMVG 

MILLEDGEVILLE— EST. 1946 

MUTUAL— KBS 
GEORGIA SPORTS NETWORK 

Frequency: 1450 Kc . .Power: 250 Watts 

Owned-Operated By Jere N. Moore 

Address Old State Capitol Bldg. 

Phone Number 250 

Transmitter Location No. Side of Fishing 

Creek, E. Side of Wayne St., S. 

Time on the Air. 7:00 a.m. to 11:15 p.m. 

Newspaper Affiliation Union Recorded 

News Service AP 

Transcription Service. World, NBC 

Thesaurus, KBS 

Personnel 

Owner Jere N. Moore 

General Mgr.-Sales Mgr. ..... Michael T. Landy 

Program-Publicity Director- 
Record MC . •. Jack O'Connor 

Chief Announcer Douglas Henson 

Chief Engineer Robert Hattaway 

• 

WMGA 

MOULTRIE— EST. 1939 

SOUTH GEORGIA NETWORK— KBS 

Frequency: 1400 Kc. Power: 250 Watts 

Owned-Operated By Frank R. Pidcock. Sr, 

Address. P.O. Box 310 

Phone Number 999 

Transmitter Location. P.O. Box 310 

Time on the Air. .... .6:00 a.m. to 11:00 p.m.; 

Sunday: 8:00 a.m. to 11:00 p.m 

News Service UP 

Transcription Service NBC Thesaurus, 

Keystone, World 
Representative .......... Thomas F. Clark Co. 

Personnel 

Owner. John F. Pidcock 

General Mgr.-Chief Engineer. Thomas R. Barber 
Chief Announcer .Robert S. Mansfield 

• 

WKM A 

QUITMAN— EST. 1946 

Frequency: 1490 Kc .Power: 250 Watts 

Owned and Operated By Radio South 

*Personne! not available at time of going to press. 



380 



GEORGIA 



W R G A 

ROME— EST. 1929 

MUTUAL BROADCASTING SYSTEM 

GEORGIA SPORTS NETWORK 

Frequency: 1490 Kc. .... .Power: 250 Watts 

Owned-Operated By Rome Broadcasting 

Corp. 

Address National City Bank Building 

Phone Number 6589 

Transmitter Location Seventh Ave. 

Time on the Air. ........ .6 a.m. to midnight; 

Sunday. 7:00 a.m. to midnight 

News Service UP 

Membership NAB. BMB 

Personnel 

President. John W. Queries 

General Manager Happy Queries 

Station Manager Mather Payne 

Sales Manager Price Selby 

Sales Promotion Manager Pinkie Talley 

Program Director-Production Manager- 
Record MC George Eubanks 

Publicity Director Al Kirby 

Chief Announcer Jim Roberts 

Chief Engineer R. L. Starr 

• 

WCCP 

SAVANNAH— EST. 1946 

MUTUAL 
GEORGIA SPORTS NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Dixie Broadcasting Co. 

Operated By. Carter C. Peterson 

Business Address P.O. Box 943, 140 Bull St. 

Phone Number 2-4182 

Transmitter Location West Gwinnett St. 

Time on the Air. .... .6:30 a.m. to 12 midnight 

News Service UP 

Transcription Service .Standard 

Membership NAB 

Personnel 

Pres.-Owner-General Mgr. . . Carter C. Peterson 

Station Manager Weldon Harris 

Sales Promotion Manager. . . .Louis H. Shepard 

Program Director. Robert Mann 

Chief Engineer .William E. Moats 

• 



WDAR 



SAVANNAH— EST. 1946 

ABC 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. ......... . A. C. Neff 



Business Address 14 W. Bay St. 

Phone Number 3-8807 

Studio Address 34 E. Bryan St. 

Transmitter Location E. Hull St. 

Time on the Air. ..... .6:30 a.m. to 12 midnight 

News Service AP 

Transcription Service Standard, McGregor 

Representative Lew Avery 

Membership NAB 

Personnel 

President-Owner A. C. Neff 

General Mgr.-Station Mgr. 

Commercial Mgr.-Sales Mgr John P. Dyer 

Program Director-Production Mgr.. Robert Finch 
Chief Engineer. .Howard Jewett 



WFRP 

SAVANNAH— EST. 1946 

Frequency: 1230 Kc .Power: 250 Watts 

Owned-Operated By ..... . Georgia Broad. Co. 

Address 219 E. Charlton St. 

Transmitter Location Perry Lane 

Time on the Air. 6:00 a.m. to 1:00 a.m. 

News Service AP 

Transcription Service Associated 

Personnel 

President-General Mgr James M. Wilder 

Commercial Manager Al H. Evans 

Sales Promotion Mgr.-Publicity 

Director James Hayes 

Program Director .Roy Zess 



WS A V 



SAVANNAH— EST. 1939 

NATIONAL BROADCASTING CO. 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By .WSAV. Inc. 

Address Liberty National Bank Building 

Phone Number. 30234 

Transmitter Location .... President St. Extension 

Time on the Air Unlimited 

News Service ... . . . . AP 

Transcription Service .NBC Thesaurus 

Representative George P. Hollingbery 

Membership NAB, BMB 

Personnel 

President-General Mgr Harben Daniel 

Asst. Station Manager N. W. Brandon 

Commercial Manager L. H. Thesmar 

Sales Promotion Manager. . . . .N. W. Brandon 
Chief Engineer. ....... .Meredith E. Thompson 



381 



GEORGIA 



WT C 

SAVANNAH— EST. 1929 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1290 Kc .Power: 5000 Watts 

Owned-Operated By ... . Savannah Broad. Co. 

Address 516 Abercorn St., P.O. Box 645 

Phone Number 2-0127 

Transmitter Location Central Junction 

Time on the Air. . 6 a.m. to 12 midnight; 

Sundays, 8 a.m. to 12 midnight 

News Service UP 

Transcription Service. .. .Lang-Worth, Capitol, 

World 

Representative The Katz Agency 

Membership NAB, BMB 

Personnel 

President-General Mgr Wm. T. Knight, Jr. 

Commercial Mgr Ben Williams 

Program Director Ben Quick 

Production Manager Dwight J. Bruce 

Publicity Director R. M. Charlton 

Chief Announcer Eddie Davis 

Musical Director Jean Wallace 

Chief Engineer Reeve Owen 

Record MC. W. O. King, Jr. 

• 

WWNS 

STATESBORO— EST. 1946 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1490 Kc .Power: 250 Watts 

Owned-Operated By Alfred Dorman 

Address Statesboro 

Transmitter Location E. Olliff St. 

Time on the Air 7:00 a.m. to 11:00 p.m. 

News Service UP 

Transcription Service Standard 

Personnel 

President-Owner ......... Alfred Dormaxi 

General Mgr.-Commercial Mgr.. .Paul R. Sauv© 

• 

W P AX 

THOMASVILLE— EST. 1934 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. H. Wimpy 

Address ....117 Remington Avenue 

Phone Number. 909 

Transmitter Location. . .117 Remington Avenue 

Time on the Air 7:00 a.m. to 10:00 p.m.; 

Sunday, 9 a.m. to 6 p.m. 

News Service .UP 

Transcription Service NBC Thesaurus 

Membership NAB, BMB 



Personnel 

Owner-General Manager- 
Station Manager H. Wimpy 

Commercial Manager Al Feinberg 

Program Director Robert W. Oakman 

Chief Announcer William H. Ward 

Chief Engineer James W. Poole 

• 

W R LC 

TOCCOA— EST. 1941 

MUTUAL BROADCASTING SYSTEM 

GEORGIA SPORTS NETWORK— KBS 

Frequency: 1450 Kc. ......Power: 250 Watts 

Owned-Operated By R. G. LeTourneau 

Address Prather Bridge Road 

Phone Number 1751 

Transmitter Location .... Prather Bridge Road 

Time on the Air 7 a.m. to 11:15 p.m. 

News Service UP 

Transcription Service Lang- Worth; BMI; 

Keystone, World and Cole 

Representative Thomas F. Clark 

Membership. NAB, BMB 

Personnel 

President-Owner R. G. Letourneau 

General Manager Jack Salvador 

Station Manager Virgil E. Craig 

Commercial Mgr.-Record MC. . .Sam A. Gaines 
Program Director-Production 

Manager Carroll S. Lee 

Publicity Director Roy E. Gaines 

Chief Announcer George Rountree 

Chief Engineer .Keith Brown 

• 

W G V 

VALDOSTA— EST. 1940 

MUTUAL BROADCASTING SYSTEM 

GEORGIA SPORTS NETWORK 

Frequency: 1450 Kc. ...... Power: 250 Watts 

Owned-Operated By E. D. Rivers 

Address Valdosta, Ga. 

Phone Number 1420 

Transmitter Location Lakeland Rd. 

Time on the Air 6 a.m. to 1 a.m.; 

Sunday 7 a.m.-l a.m. 

News Service .UP 

Transcription Service World, Cole 

Representative. Hal Holman Co. 

Personnel 

Owner E. D. Rivers 

General Manager Mrs. E. D. Rivers 

Station Mgr J. R. Bartlett 

Sales Maanger J. Marion Harmon, Jr. 

Program Director. Jim V. Bowler 

Chief Engineer Don Ellis 



382 



GEORGIA 



W A YX 

WAYCROSS— EST. 1936 

MUTUAL BROADCASTING SYSTEM 
OS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Jack Williams 

Address . 620 Plant Avenue 

Phone Number 965 

Transmitter Location Waycross 

Time on the Air ... .7 asa, to 12 midnight 

Newspaper Affiliation .... .Waycross Journal* 

Herald 

News Service UP 

Transcription Service World Broadcasting 

System, M. M. Cole 

Representative Hal Holman Co. 

Membership NAB, BMB 

Personnel 

Owner-General Mgr Jack Williams 

Station Mgr.-Commercial Mgr. . . . John J. Tobola 

Program Dir.-Musical Dir. ....... Gwen Crosby 

Production Manager-Chief 

Announcer Clyde C. Davis 

Publicity Director Dorothy Smith 

Chief Engineer. John E. Legare 

Record MC. . ...... .Raymond Williamson 

• 

WRQN 

VIDALIA— EST. 1946 

MUTUAL BROADCASTING SYSTEM 
OS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By. .... . .Vidalia Broad. Co. 

Address .Vidalia Ga. 

Phone Number 327 

Transmitter Location. . N.S. U.S. Route 280, 

% mile W. Vidalia 

Time on the Air .6:30 a.m. to 11:05 p.m. 

Newspaper Affiliation. . .The Vidalia Advance 

News Service UP 

Transcription Service. World 

Membership NAB 

Personnel 

Part-Owner .R. E. Ledford 

General Mgr.-Station Mgr.. R. W. Sockwell 
Commercial Mgr.-Sales Mgr. 

Program Director Al Robinson 

Chief Announcer. W. O. Herbeson 

Chief Engineer . Ben A. 



WRLD 

WEST POINT— EST. 1944 

AMERICAN BROADCASTING CO. 



Frequency: 1490 Kc. Power: 250 Watts 

Owned-Operated By: Valley Broadcasting Co. 

Address Gen. Tyler Hotel Bldg. 

Phone Numbers 173 or 193 

Transmitter Location 58 Cherry St, 

Lanett, Ala. 
Time on the Air. 6 a.m. to 12 midnight; 

Sunday: 7:00 aan. to 11:00 p.m. 
News Service. ........................... AP 

Transcription Service ...... World Broadcasting 

Representative Headley-Reed 

Membership NAB, BMB 

Personnel 

President-General Mgr .L. J. Duncan 

Station Mgr.-Sales Mgr .Miles Ferguson 

Program Director .............. Cathryn Smith 

Chief Announcer-Record MC . . . Robert Hubbell 
Chief Engineer. .Luther W. Martin 



For the best 

in human interest 

news . . . 



AP 



tDX5>3 



MDAIH© 



Estimated Population 512,840— Radio Homes 130,395 
Stations in State 17 



KGEM 

ABC 

BOISE— EST. 1946 

Frequency? 1340 Kc .Powers 250 Watts 

Owned-Operated By ... . Idaho Broadcasting & 
Television Co. 

Address Owyhee Hotel 

Telephone 533 

Transmitter Location ..... 4th Ave. & Roosevelt 

Time on Air. Unlimited 

Representative Homer Griffith Co. 

Personnel 

General Manager Fentress H. Kuhn 

Station and Commercial 

Manager Kenyon R. Bennett 

K I D 

BOISE— EST. 1928 

NATIONAL BROADCASTING CO. 
Frequency: 1380 Kc... Power: 2500 d.; 1000 n. 

Owned-Operated By KIDO. Inc. 

Address Hotel Boise 

Phone Number . . ; 660 

Transmitter Location . . . . 4 Vz miles N.W. of City 
Time on the Air. .... .6:00 a.m. to 12 midnight; 

Sunday: 7:00 a.m. to 12 midnight 

News Service UP and AP 

Transcription Service .... World Broadcasting 

System* Standard 
Representative ....... John Blair & Company 

Membership. NAB, BMB 

Personnel 

President . Georgia Davidson 

General Manager ........ Walter E. Wagstaff 

Commercial Manager. ..... .Boyd Braithwaite 

Merchandising Manager Kieth Mathers 

Program Director. .Hub Warner 

Production Manager. Wilder Wylie 

Publicity Director. Kieth Mathers 

Chief Announcer Vern Moore 

Chief Engineer Jimmy Johntz 



KBIO 

BURLEY— EST. 1946 

AMERICAN BROADCASTING CO. 

Frequency: 1400 Kc .... .Power: 250 Watts 

Owned-Operated By. .... . Jessica L. Longston 

Address......... P.O. Box 499 



Phone Number Burley 10 

Transmitter Location .1 mile W. of City on 

Highway 30 

Time on the Air .6:30 a.m. to 11:00 p.m. 

News Service UP 

Transcription Service Standard Library 

Representative Homer Griffith 

Personnel 

President-Owner Jessica L. Longston 

General Manager .Edward J. Jansen 

Commercial Manager Frank Krahka 

Program Director Katherine Lick 

Chief Engineer Rodney Sams 

• 

KVNI 

COEUR d'ALENE-EST. 1946 

Frequency: 1430 Kc .Power: 1000 Watts 

Owned-Operated By .......... . Coeur d'Alene 

Broadcasting Co. 

Address Desert Hotel Bldg. 

Transmitter Location Blackwell Island 

Representative ...... Gilman, Nicol & Ruthman 

Personnel 

President Burl C. Hagadone 

Station Manager. C. E. Rodell 



K I D 

IDAHO FALLS— EST. 1928 

MUTUAL BROADCASTING SYSTEM 

INTERMOUNTAIN NETWORK— KBS 

Frequency: 1350 Kc. ...... Power: 5000 d.; 

500 n. 

Owned-Operated By Idaho Broad. Co. 

Address .Box 701 

Phone Number .4 

Studio Address Bonneville Hotel 

Transmitter Location .... On Ammon Road 

Time on the Air. .... .6:00 a.m. to 12 midnight 

News Service UP 

Transcription Service. . World, KBS 

National Representative. .Lewis H. Avery, Inc. 
Membership. .NAB, BMB 

Personnel 

President. Cecil Hart 

General Mgr.-Station Mgr. ...... Arch Madsen 

Commercial Manager- 
lltickandigin^ Maaager. . .Leonard Wesdea 



384 



D A H 



Program Director-Production 

Manager Gene Ackerley 

Publicity Director-Chief 

Announce; Jimmy Lawrence 

Musical Director Beth West 

Chief Engineer C. N. Layne 

ki'fi 

IDAHO FALLS— EST. 1947 

ABC— GEM STATE— ROCKY MT. 

Frequency: 1400 Kc .Power: 250 Watts 

Owned-Operated By . . . Eastern Idaho Broad. & 

Television Co. 

Address 339 Broadway 

Phone Number 1054 

Transmitter Location Yellowstone H'way, 

2 miles N. of Idaho Falls 

Time on the Air .6 a.m. to 12 midnight 

Newspaper Affiliation The Post Register 

News Service AP 

Transcription Service NBC Thesaurus 

Representative Homer Griffith Co. 

Personnel 

President-General Manager ....... J. M. Brady 

Commercial Manager Dan W. Kel'.y 

Program Director Clyde Abel 

Chief Engineer J. P. Sorensen 

K RLC 

LEWISTON— EST. 1935 

MUTUAL BROADCASTING SYSTEM 
DON LEE 

Frequency: 1350 Kc Power: 1000 Watts 

Owned-Operated By H. E. Studebaker 

Address Lewis-Clark Hotel Building 

Phone Number 1950 

Transmitter Location Lewiston Orchards 

Time on the Air 6:30 a.m. to 11 p.m. 

News Service AP 

Transcription Service World Broadcasting 

Representative Lang-Worth 

Membership. NAB. BMB 

Personnel 

President-Owner H. E. Studebaker 

General Manager Donald A. Thomas 

National-Regional Sales Mgr. . . . Donald Wike 

Sales Promotion Manager William A. Dodel 

Program Director Virginia Taylor 

Chief Announcer Milton Cummings 

Chief Engineer Gene Wilson 

K R*P L 

MOSCOW— EST. 1946 

Frequency: 1400 Kc . Power: 250 Watts 

Owned-Operated By. ... .Interstate Radio, Inc. 

Address P.O. Box 101 

Transmitter Location Route 3 



Time on the Air 6:00 a.m. to 1:30 ajn.; 

Sunday: 9:00 a.m, to 9:30 p.m. 

News Service .AP 

Transcription Service M. M. Cole, Keystone 

Membership NAB (applying) 

Personnel 

President Ted R. Ferrier 

General Manager Bert McAllister 

Publicity Director Bert McAllister 

* Construction Permit 

K F*X D 

NAMPA— EST. 1929 

MUTUAL BROADCASTING SYSTEM 
INTERMOUNTAIN NETWORK 

Frequency: 580 Kc Power: 1000 Watts 

Owned-Operated By Frank E. Hurt & Son 

Business Address 1024 Twelfth Ave., South 

Phone Number 1200 

Studio Addresses: 1024 Twelfth Ave., South; 
809 Main St., Boise, Idaho 

Transmitter Location 3 miles So. of 

Meridian, Idaho 

Time on the Air .6 a.m. to 11 pan. 

News Service .UP-AP 

Transcription Service: NBC Thesaurus; Lang- 
Worth 

Representative Louis H. Avery 

Membership , .NAB, BMB 

Personnel 

Pres.-Owner General Mgr.. . . . . .Frank E. Hurt 

Commercial Manager Doyle H. Cain 

Merchandising Manager ....... Doyle H. Cain 

Publicity Director Shirl Black 

Chief Engineer Edward P. Hurt 

Record MC Ralph Paulson 

K E*l 

POCATELLO— EST. 1946 

ABC— ROCKY MOUNTAIN NETWORK 
GEM STATE NETWORK 

Frequency: 1450 Kc .Power: 250 Watts 

Owned-Operated By . . . Eastern Idaho Broad. & 
Television Co. 

Address Bannock Hotel 

Phone Number. 3400 

Transmitter Location . . Cedar St. & Pole Line Rd. 

Time on the Air Unlimited 

Newspaper Affiliation. .... .The Post-Register 

News Service .AP 

Transcription Service Thesaurus 

Representative Homer Griffith Co. 

Membership. NAB, BMB 

Personnel 

President J. M. Brady 

General Manager John Taylor 

Chief Engineer Lynn Johnson 



m 



IDAHO 



KS E I 

POCATELLO— EST. 1926 

NATIONAL BROADCASTING CO. 
Frequency: 930 Kc.... Power: 1000 d.; 250 n.; 

(CP-5000) d. & n. 
Owned-Operated By Radio Service 

Corporation 

Address Yellowstone Highway 

Phone Number 960 

Transmitter Location. .. .Yellowstone Highway 

(CP-Reservation & Philbin Roads) 
Time on the Air. ...... .6 a.m. to 12 midnight! 

Sundays, 7:00 cm. to 12 midnight 

News Service UP 

Transcription Service . < Standard, Lang-Worth, 

Cole 
Representatives The Walker Co. (East); 

Homer Owen Griffith (West) 
Membership. .................... .NAB, BMB 

Personnel 

President. O. P. Soule 

General Mgr.-Station Mgr... Henry H. Fletcher 

Commercial Manager ..Henry H. Fletcher 

Merchandising Manager. . , . .Olive M. Leeney 
Chief Engineer. .......... .Henry H. Fletcher 

• 

(CALL LETTERS TO BE ASSIGNED) 
POCATELLO* 

Frequency: 1490 Kc... Power: 250 Watts 

Permittee. ........ .Pocate.Uo Broadcasting Co. 

• 

(CALL LETTERS TO BE ASSIGNED) 
POCATELLO* 

Frequency: 1240 Kc. .Power: 250 Watts 

Permittee. ..... .Radio & Television Broad. Co. 

*C.P. 

K L I X" 

TWIN FALLS 

Frequency: 1490 Kc. ..... . .Power: 250 Watts 

Permittee. . Southern Idaho Broadcasting & 

Television Co. 

*C.P. 

KTF I 

TWIN FALLS— EST. 1928 

NBC 
Frequency: 1270 Kc... Power: 5000 d.j 1000 n. 

Owned-Operated By Radio Broadcasting 

Corp. 

Address 241 Mala Ave. W. 

Pfeofc* Number. 2400 



Transmitter Location Highway No. 30, 

west of Twin Falls 

Time on the Air 6 a.m. to 11 pan. 

News Service UP 

Transcription Service Standard Library. 

Lang-Worth 
Representatives Weed & Co.; 

John Keating, Northwest Rep. 
Membership. NAB, BMB 

Personnel 

President O. P. Soule 

General Mgr.-Station Mgr F. M. Gardner 

Commercial Mgr. ..... Kenneth W. Montgomery 

Sales Promotion Mgr. L. Otto 

Musical Dir.. ........ Anne Streifus 

Chief Engineer. George Malone 

Record MC. ... John Eddington 

kv'mv 

TWIN FALLS— EST. 1946 

MUTUAL-INTERMOUNTAIN 

Frequency: 1450 Kc. Power: 250 Watts 

Owned-Operated By. ..... . .Radio Sales Corp. 

Address Idaho Theatre Bldg., 

126 Vz Shoshone St., E. 

Phone Number 2002 

Transmitter Location. Highway 93 

Time on the Air. .... .6:00 a.m. to 11:00 p.m. 

News Service. .UP 

Transcription Service. ..... .World, Associated 

Representative. ........ .Lewis H. Avery, Inc. 

Membership NAB 

Personnel 

President and Station Mgr. . . . Charles Crabtree 

Commercial Manager .Jack Thomas 

Chief Engineer F. Ver Cox 

Record MC Bruce Vanderhoof 



K W A L 

WALLACE— EST. 1939 

MUTUAL BROADCASTING SYSTEM 

DON LEE BROADCASTING SYSTEM 

KBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned By. .... . .Silver Broadcasting Co., Inc. 

Operated By R. G. Binyon 

Address .Tabor Bldg. 

Phone Number 330 

Transmitter Location .Silverton, Idaho 

Time on the Air. ...... .7 a.m. to 12 midnight 

News Service .UP 

Transcription Service. . .World Library, SESAC 
Membership BMB 

Personnel 

V.P.-General Manager R. G. Binyes 

Chief Engineer Howard Olsea 



386 




American radio 



belongs to the American people and 
we consider it a sacred trust." 



COLONEL ROBERT R. McCORMICK 



4 Clear Channel Station . . . 
Serving the Middle West 




MBS 



Eastern Sales Office: 220 East 42nd Street, New York 17, N. Y. 
West Coast Representatives: Keenan and Eickelberg 
411 W. Fifth St., Los Angeles 13 • 235 Montgomery St., San Francisco 4 




(ZC&M GAa/nnd 1 £ta£u?n 



CHICAGO 7 

ITH 



GLENN SNTDEI 
Mo»og«r 



3%e Ani$o*uz 7letc(wi6 

ALL STATIONS AFFILIATED WITH CBS 



KSUN 

Bisbee Lowell Douglas 
Carl Morris, Mgr. 
1230 Kilocycles 
250 Watts 







KTUC 

TUCSON 

Lee Little, Mgr. 

1400 Kilocycles 

250 Watts 



Both WLS and the Arizona Network are represented by John Blair & Company 



ILLINOI 



Estimated Population 8,286,362— Radio Homes 2,250,328 
Stations in State 48 



WMRO 

AURORA— EST. 1938 

KBS 

Frequency: 1280 Kc Power: 250 d.» 100 n, 

Owned-Operated By Martin R. O'Brien 

Address 34 S. River St. 

Phone Number Aurora 4215 

Transmitter Location N. Lake St. Rd. 

Time on the Air Local sunrise to local 

sunset 

News Service AP 

Transcription Service Keystone, World. 

Standard 

Personnel 

Owner-Manager Martin R. O'Brien 

General Mgr.-Station Mgr. . . . Martin R. O'Brien 

Commercial Manager Vincent G. Cofey 

Sales Promotion or Merchandising 

Manager Vincent G. Cofey 

Program Director Dorothy N. O'Brien 

Production Manager. .... .Dorothy N. O'Brien 

Publicity Director .V. G. Cofey 

Chief Announcer Michael O'Brien 

Musical Director Dorothy N. O'Brien 

Chief Engineer Arthur W. Joswick 

• 

WIBV 

BELLEVILLE— EST. 1946 

Frequency: 1060 Kc Power: 250 w. d. only 

Owned-Operated By Belleville Broad. Co. 

Address 2100 W. Main St. 

Transmitter Location 2100 W. Main St. 

Time on the Air. . .Local sunrise to local sunset 
News Service AP 

Personnel 

General Manager Paul A. Wnorowski 

Commercial Manager Paul A. Wnorowski 

Program Director Joseph Yaegel 

Chief Announcer John Lewis 

Musical Director Marvin True 

Chief Engineer John Schulta 



WJBC 



BLOOMINGTON— EST. 1926 

AMERICAN BROADCASTING CO. 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By.. A. M. McGregor, Hugh 

L. Gately 
Business Address. 209 Vi E. Washington 



Phone Number 2635-0 

Transmitter Location West Gregory Ave. 

Normal. 111. 

Time on the Air 6 a.m. to 11:05 p.m. 

Transcription Service Lang- Worth 

News Service UP 

Representative Sears and Ayer, Inc. 

Membership NAB 

Personnel 

Owners ..... A. M. McGregor & Hugh L. Gately 

Executive Secretary .Marion Gillespie 

Station Manager A. M. McGregor 

Commercial Manager Hugh L. Gately 

Chief Engineer Fred Baily 

• 

WKRO 

CAIRO— EST. 1942 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Oscar C. Hirsch 

Business Address 324 B'way. 

Cape Girardeau, Mo. 

Phone Number 1490 

Transmitter Location Cairo 

Time on the Air 6:00 a.m. to 10 pjn.; 

Sunday, 8 a.m. to 9 p.m. 

News Service UP 

Representative John E. Pearson Co. 

Membership NAB, BMB 

Personnel 

Owner-General Mgr Oscar C. Hirsch 

Station Manager Merrill C. Currier 

• 

WCIL 

CARBONDALE— EST. 1946 

Frequency: 1020 Kc Power: 1000 w. d. only 

Owned-Operated By Southern Illinois 

Broadcasting Partnership 

Address 219 W. Main St. 

Phone Number 167 

Transmitter Location. 2Vz miles W. of 

Carbondale 
Time on the Air. . .Local sunrise to local sunset 

News Service AP 

Transcription Service World 

Representative Howard H. Wilson 

Membership NAB 

Personnel 

General Manager Paul F. McRoy 

Commercial Manager Walter Schafer 

Chief Engineer Marion Sawyer 



ILLINOIS 



W C AZ 

CARTHAGE— EST. 1921 

MISSISSIPPI VALLEY NETWORK 

Frequency: 990 Kc Power: 1000 w. d. only 

Owned-Operated By ... . Superior Broadcasting 
Service, Inc. 

Business Address Marine Trust Co. Bldg. 

Phone Number 520 

Studio Address Carthage; Macomb, 111. 

Transmitter Location RFD, Carthage, 111. 

Time on the Air Daytime 

Transcription Service Capitol 

News Service UP 

Representative Homer Griffith 

Membership BMB 

Personnel 

President-Chief Engineer ........ Bob Compton 

Station-Commercial Manager John Palmer 

Program Director Antoinette Palmer 

WCNT 

CENTRALIA— EST. 1946 

Frequency: 1210 Kc. . .Power: 1000 w. d. only 

Owned-Operated By Hobart Stephenson 

Address Centralia, 111. 

Phone Number 234 

Transmitter Location U.S. Highway 51, N. 

Time on the Air. . .Local sunrise to local sunset 

News Service .UP 

Transcription Service NBC Thesaurus, 

Lang-Worth 
Representative Adam Young 

Personnel 

President-Owner Hobart Stephenson 

General Manager Hobart Stephenson 

Commercial Manager ......... J. L. Fredericks 

Program Director .Anne Collins 

Publicity Director Doris Green 

Chief Announcer. Jay Giles 

Musical Director. Clarence Lewis 

Chief Engineer. ....... .Hobart Stephenson, Jr. 

Record MC. Jim Travis 

• 

W D W S 

CHAMPAIGN— EST. 1937 

COLUMBIA BROADCASTING SYSTEM 
KBS 

Frequency: 1400 Kc. Power: 250 Watts 

Owned-Operated By. .... .Champaign News- 
Gazette, Inc. 

Address , 48 Main St. 

Phone Number 6-1855 

Transmitter Location . 1 mile south of Champaign 
Time on the Air 16 hours 



Newspaper Affiliation Champaign News- 
Gazette 

News Service UP 

Transcription Service World 

National Sales Office 360 N. Michigan Ave., 

Chicago 

National Representative Advertising Time 

Sales Co. 

Personnel 

Station Manager Marajen S. Horton 

Sales Manager Frank R. Mills 

Program Director Katherine Scheurich 

Chief Engineer Jack R. Baum 

• 

W A A F 

CHICAGO— EST. 1922 

Frequency: 950 Kc.... .Power: 1000 w. d. only 
Owned-Operated By Drover's Journal Pub- 
lishing Co. 

Address Palmer House 

Phone Number Randolph 1932 

Transmitter Location. ....... .Exchange Bldg., 

Union Stock Yards 
Newspaper Affiliation ........ Drovers Journal 

Publishing Co., Inc. 

Time on the Air. 6:00 a.m. to local sunset 

News Service UP, AP, Transradio 

Transcription Service Standard Radio 

Representative George P. Hollingbery Co. 

Membership NAB 

Personnel 

President .Ward A. Neff 

General Mgr.-Station Mgr.. Bradley R. Eidmann 

Commercial Manager Bradley R. Eidmann 

Merchandising Manager .... Nicholas E. Frank 
Publicity Director ...Vivian A. Bradshaw 

• 

WAIT 

CHICAGO— EST. 1923 

Frequency: 820 Kc Power: 5000 Waits 

Owned-Operated By Radio Station WAIT 

Address 360 N. Michigan Avenue 

Phone Number Franklin 0660 

Transmitter Location Church Road, 

Elmhurst, 111 
Time on the Air. ...... .Local sunrise to sunset 

News Service UP, Transradio 

Transcription Service World, Associated, 

SESAC 
Representative ......... .Howard Wilson Co. 

Personnel 

General Manager Gene T. Dyer 

Station Manager Earl Withrow 

Program Director Lorraine Dwyer 

Chief Engineer .Ellery Plotts 



390 



ILLINOIS 



WBBM 

CHICAGO— EST. 1923 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 780 Kc Power: 50,000 Watts 

Owned-Operated By The Columbia Broad- 
casting System, Inc. 

Address 410 North Michigan Ave. 

Phone Whitehall 6000 

Transmitter Location Itasca, III 

Time on the Air 4:30 a.m. to 1:35 a.m. 

News Service AP; INS; UP 

Transcription Service Lang-Worth, World, 

Associated Recorded Program Service 

Representative Radio Sales 

Membership NAB, BMB 

Personnel 

President William S. Paley 

General Manager , H. Leslie Atlass 

Station Manager Frank Falknor 

Commercial Manager E. H. Shomo 

Sales Promotion-Merchandising 

Manager Robert J. Savage 

Program Director .Walter Preston 

Production Manager Al Morey 

Publicity Director Don Kelley 

Chief Announcer .Bob Cunningham 

Musical Director Caesar Petrillo 

Chief Engineer George Sherman 

Record MC .Jim Conway 



WCFL 

CHICAGO— EST. 1926 

AMERICAN BROADCASTING CO. 

Frequency: 1000 Kc Power: 10000 Watts 

Owned-Oper. By . . Chicago Federation of Labor 

Address 666 Lake Shore Drive 

Phone Number Superior 5300 

Transmitter Location . . . Downers Grove. Illinois 
Time on the Air. . .6:00 a.m. to 12:00 Midnight; 
Sundays, 7:45 a.m. to 12 midnight. 

News Service UP 

Transcription Service World Broadcasting 

Representative The Kate Agency 

Personnel 

Commercial and Sales Manager. .M. B. Wolens 

General Manager Maurice Lynch 

Sales Promotion Manager Melvin B. Wolens 

• 

WC R W 

CHICAGO— EST. 1926 

Frequency: 1240 Kc Power: 100 Watts 

Owned-Operated By Clinton R. White 

Address 2756 Pine Grove Ave. 

Phone Number Diversey 4440 

Transmitter Location 2756 Pine Grove Ave. 



Time on the air 11 a.m. to 2 p.m.; 

5 p.m. to 7 p.m. 

Personnel 

Owner Clinton R. White 

General Manager J. A. White 

Chief Announcer Randall C. Gof i 

Chief Engineer Clinton R. White 

• 

W E D C 

CHICAGO— EST. 1926 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Emil Denemark, Inc. 

Address 3860 W. Ogden Ave. 

Phone Number Crawford 4100-2436 

Transmitter Location . 3880 W. Ogden Ave. 

Time on the Air 8:30 a.m. to 10 a.m.; 3:30 to 

5 p.m.; 7 p.m. to 8 p.m.; 10 p.m. to 11 p.m. 

News Service UP 

Membership NAB 

Personnel 

President Emil Denemark 

General Mgr.-Station Mgr. .... Frank J. Kotnour 

Commercial Manager Frank J. Kotnour 

Merchandising Manager. ... .Frank J. Kotnour 
Program Director-Publicity Director . . Bill Mack 

Chief Announcer Bill Mack 

Musical Director WiUiam P. Brady 

Chief Engineer Chester Lweicki 

WENR 

CHICAGO— EST. 1923 

AMERICAN BROADCASTING CO. 

Frequency: 890 Kc Power: 50000 Watts 

Owned-Operated By. . .American Broadcasting 
Company 

Address .20 No. Wacker Dr. 

Phone Number Delaware 1900 

Studio Address Merchandise Mart. 

222 W. N. Bank Dr. 

Transmitter Location. . Tinley Park, 111. 

Time on the Air: Monday thru Friday, 3:00 p.m.- 
6.00 p.m. and 800 p.m.-l:00 am.; Saturday, 
3:00 p.m.-6:00 p.m and 12:00 Midnight-100 
am.; Sunday, 12:00 Noon to 7:00 p.m. and 
8:00 p.m.-l:00 a.m. 

News Service. AP; INS; UP 

Transcription Service Standard Radio 

Representative Roy McLaughlin 

Membership NAB, BMB 

Personnel 

Vice-Pres. in charge of ABC Central 

Division E. R. Borroff 

General Manager C. T. Hagman 

Station Manager Roy McLaughlin 

Sales Manager Roy McLaughlin 

Sales Promotion Manager ..... Karl R. Sutphin 



391 



ILLINOIS 



Program Director Harold Stokes 

Production Manager Fred Kilian 

Publicity Director Elliott W. Henry 

Announcers' Supervisor Ed Kasser 

Musical Director Rex Maupin 

Chief Engineer E. C. Horstman 

Public Service Director Robert B. White 



W G ES 

CHICAGO— EST. 1924 

Frequency: 1390 Kc Power: 5000 Watts 

Owned and Operated Radio Station WGES 

Address .2708 W. Washington Blvd. 

Phone Number. ............ .Sacramento 1700 

Transmitter Location 86th & Kedzie Ave. 

Time on the Air.. 7:00 a.m. to 12:00 midnight 

News Service UP 

Transcription Service World 

Personnel 

President-General Mgr. John A. Dyer 

Commercial Manager E. M. Hlnzman 

Production Manager K. P. Freda 

Program Director Herbert Rudolph 

Chief Engineer. Ellery L. Plctts 



WIND 

CHICAGO— EST. 1927 

Frequency: 560 Kc . Power: 5000 Watts 

Owned-Operated By . . . Johnson-Kennedy Radio 

Corp. 
Business Address. . .230 North Michigan Ave. 

Phone Number State 4176 

Studio Address 230 N. Michigan Ave., 

Chicago, 111.; 504 Broadway, Gary, Ind. 

Transmitter Location Gary, Ind. 

Time on the Air 24 Hours a Day 

Newspaper Affiliation Chicago Daily News 

News Services AP. INS. UP 

Transcription Service Standard, 

World and Thesaurus 

Representative John E. Pearson Co. 

Membership NAB 

Personnel 

President-Owner Ralph L. Atlass 

General Mgr.-Station Mgr Ralph L. Atlass 

Commercial Manager John T. Carey 

Merchandising Manager John D. Morgan 

Program Director Howard Miller 

Production Manager Easter Straker 

Chief Engineer Kenneth Shirk 

Record MC. Russ Patch 



W G N 

CHICAGO— EST. 1924 

MUTUAL 

Frequency: 720 Kc Power: 50000 Watts 

Owned-Operated By WGN, Inc 

Address . 441 N. Michigan Ave. 

Phone Number Superior 0100 

Transmitter Location Roselle, Illinois 

Time on the Air. 5:30 a.m. to 1:05 a.m. 

Newspaper Affiliation The Chicago Tribune 

News Service AP. UP, INS, Reuters 

Transcription Service World Broadcasting 

System, Thesaurus, Standard Radio 

Representative Keenan & Eickelberg 

Membership . BMB 

Personnel 

President Col. Robert R. McCormick 

General Manager Frank P. Schreiber 

Assistant to the Manager. .... .Paul C. Brines 

Commercial Manager ..... Wm. A. McGuineas 

Merchandising Manager Wm. C. Meyers 

Program Director Buckingham W. Gunn 

Production Manager Edmund Kahn 

Publicity Director .Bruce Dennis 

Continuity Director Francis Coughlin 

Musical Director Henry Weber 

Chief Engineer Carl Meyers 

See Page 387 



W LS 

CHICAGO— EST. 1924 

AMERICAN BROADCASTING CO. 

Frequency: 890 Kc Power: 50000 Watts 

Owned-Operated By . . . Agricultural Broadcast- 
ing Co. 

Address 1230 W. Washington Blvd. 

Phone Number Monroe 9700 

Transmitter Location Tinley Park, I1L 

Time on the Air 5 a.m. to 4:30 p.m.; 

Saturdays: 6:30 p.m. to 12 p.m.; Sundays: 
5 a.m. to 4:45 p.m.; 6:00 p.m. to 8:00 p.m.; 
Weekdays: 8:00 a.m. to 12 noon; 7 p.m. to 
8:00 p.m. 

News Service AP, UP. Transradio 

Transcription Service Standard 

Representative John Blair & Co. 

Membership. NAB, BMB 

Personnel 

President Burridge D. Butler 

General Mgr.-Station Mgr Glenn Snyder 

Sales Manager Charles M. Freeman 

Sales Promotion Mgr Donald E. Finlayson 

Program Director ....Harold Safford 

Production Manager Al Boyd 

Publicity Director Wilma Gwilliam 

Musical Director Osgood Westiey 

Chief Engineer Tom Rowe 

See Page 388 



392 



ILLINOIS 



W J J D 

CHICAGO— EST. 1932 

Frequency: 1160 Kc Power: 20000 Watts 

Owned-Operated By Field Enterprises, Inc. 

Address 230 North Michigan Ave. 

Phone Number STAte 5468 

Transmitter Location Des Plcrines, Illinois 

Time on the Air: 4 a.m. to sundown* Salt Lake 
City. Utah 

Transcription Service .' . . . Capitol. Cole 

Newspaper Affiliation Chicago Sun 

News Service AP. UP 

Representative Avery-Knodel, Inc. 

Membership NAB 

Personnel 

President Marshall Field 

General Mgr.-Station Mgr Arthur F. Harre 

Commercial Manager Frederick G. Harm 

Merchandising Manager Edward Short 

Program Director Arthur F. Harre 

Production Manager Mark Russell 

Publicity Director Edward Short 

Musical Director Kennedye Nelson 

Chief Engineer Walter F. Myers 

Record MC Ernie Simon 



WMAQ 

CHICAGO— EST. 1922 

NATIONAL BROADCASTING CO. 

Frequency: 670 Kc Power: 50000 Watts 

Owned-Operated By 

National Broadcasting Co., Inc. 

Address Merchandise Mart 

Phone Number .Superior 8300 

Transmitter Location Elmhurst, UL 

Time on the Air 5:30 a.m. to 1 ajn.; Sun- 
days, 8:00 a.m. to 1:00 a.m. 

News Service AP. INS. UP 

Transcription Service NBC Thesaurus 

Representative NBC Spot Sales 

Membership NAB 

Personnel 

President Niles Trammell 

General Manager I. E. Showerman 

Business Manager John F. Whalley 

Sales Manager .Oliver Morton 

Sales Promotion Mgr Emmons C. Carlson 

Program Manager Jules Herbuveaux 

Publicity Director Jack Ryan 

Musical Director Joseph Ga'.licchio 

Chief Engineer Howard C. Luttgens 

Director of Public Service Judith Waller 

Director. News & Special Events . . Wm. R. Ray 



MORE SELLING POWER! 



NOW 
20,000 WATTS 



SOON 
50,000 WATTS 



WJJD 



CH ICAGO 



A Marshall Field STATION 



REPRESENTED NATIONALLY BY AVERY-KNODEL, INC. 



m 



ILLINOIS 



W M B I 

CHICAGO— EST. 1926 

Frequency: 1110 Kc Power: 5000 w. d. only 

Owned-Operated By The Moody Bible 

Institute of Chicago 

Address 153 Institute Place 

Phone Number Michigan 1570 

Transmitter Location Addison, III 

Time on the Air . . . Local sunrise to local sunset 

News Service . UP 

Transcription Service World 

Membership, . . . . .NAB, BMB 

Personnel 

General Manager. ...... .Robert L. Constable 

Program Director Robert Parsons 

Supervisor of Production ....... Pierce Hiscock 

Director of Public Relations Russell T. Hitt 

Supervisor of Announcers Harlan Harris 

Supervisor of Music Sheldon Fardig 

Chief Engineer A. P. Frye 

Supervisor of Continuity ...... Miron Canaday 

Supervisor of Traffic Stanley Payne 

Supervisor of Children's 

Programs Theresa Worman 

* Non-Commercial Station 

WS B C 

CHICAGO— EST. 1925 

Frequency: 1240 Kc. Power: 250 Watts 

Owned-Operated By. . Radio Station WSBC 

Address .2400 West Madison St. 

Phone Number Monroe 9060 

Transmitter Location .... 2400 West Madison St. 
Time on the Air .6:00 a.m. to 8:30 a.m.; 

2:00 p.m. to 3:30 p.m.; 8:00 p.m. to 10 p.m.; 

11:00 p.m. to 12 midnight 

News Service . . UP 

Transcription Service ..... SESAC. MacGregor, 

M. M. Cole 
Representative Forjoe & Co. 

Personnel 

General Manager. .Robert O. Miller 

Commercial Manager ........... Julius Miller 

Sales Promotion Manager. .... M. V. Baker 

Program Director ..Robert O. Miller 

Publicity Director Mendel Kochanski 

Musical Director ...... . . . . . Arnold B. Miller 

W H FC 

CICERO— EST. 1925 

Frequency: 1450 Kc. ...... .Power: 250 Watts 

Owned-Operated By WHFC, Inc. 

Address. 2136 S. 61st St. Ct. 

Phone Number. .Lawndale 8228; Olympic 4305 



Transmitter Location 2136 S. 61st St. Ct. 

Time on the Air 7:00 a.m.42 Midnight 

News Service. UP 

Transcription Service Langworth, SESAC 

Membership NAB 

Personnel 

President R. W. Hoffman 

General Manager M. E. Clifford 

Station Manager F. J. Summers 

Commercial Manager R. W. Hoffman 

Program Director J. Ostrode 

Musical Director Frank Linhart 

Chief Engineer E. P. Hayes 



W D A N 

DANVILLE— EST. 1938 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1490 Kc. . Power: 250 Watts 

Owned-Operated By. . .Northwestern Pub. Co. 

Address Hotel Wolford 

Phone Number 1700-1 

Transmitter Location 1500 Washington Are. 

Time on the Air. 6:45 a.m. to 10:15 p.m.! 

Sunday: 8 a.m. to 10:45 p.m. 
Newspaper Affiliation ...... Danville Commer- 
cial News 

News Service ........ UP 

Transcription Service World 

Representative ..... J. P. McKinney & Son 
Membership. .... NAB, BMB 

Personnel 

General Manager E. C. Hewes 

Station Manager. Robert I. Burow 

Commercial Manager Robert I. Burow 

Merchandising Manager ...... Robert I. Burow 

Program Director Honore E. Ronan 

Publicity Director Shirley Mauck 

Chief Announcer Max Shaffer 

Chief Engineer Ted Magin 

• 

WS Y 

DECATUR— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1340 Kc. . . . Power: 250 Watts 

Owned-Operated By . , Commodore Broad 

casting. Inc. 

Address .351-357 No. Main St. 

Phone Number. 5371-2 

Transmitter Location. . .1891 No. Oakland Ave. 
Time on the Air: 6 a.m. to 12:05 ajn.; Sun- 
days, 7:30 a.m. to 12:05 a.m. 
Newspaper Affiliation. . . .Decatur Newspapers 
Inc. 

News Service. AP 

Transcription Service. Standard Radio. 

Associated 



394 



ILLINOIS 



Representative Weed & Co. 

Membership NAB, BMB 

Personnel 

President Frederick W. Schaub 

General Manager Merrill Lindsay 

Commercial Manager Charles F. Bruce 

Program Director Bernard Johnson 

Publicity Director Mary Estelle Hayes 

Chief Announcer Bernard Johnson 

Chief Engineer Paul A. Wnorowski 

• 

W T M V 

EAST ST. LOUIS— EST. 1935 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Mississippi Valley 

Broadcasting Co., Inc. 
Address. . .Broadview Hotel, 5th and Broadway 
Phone Number.. ..East 4390 and Bridge 3424 
Studio Address ...... Broadview Hotel, East St. 

Louis, Mo.; Arcade Bldg., St. Louis, Mo. 
Transmitter Location Broadview Hotel, 5th 

and Broadway 

Time on the Air Full Time 

News Service .UP 

Transcription Service World 

Representative The Walker Co. 

Membership NAB, BMB 

Personnel 

President Myles H. Johns 

General Manager Michael Henry 

Station Manager Michael Henry 

Commercial Manager .... Frank J. Prendergast 

Merchandising Manager Dodd Boyer 

Program Director Paul M. Enright 

Production Manager Dodd Boyer 

Publicity Director. Dodd Boyer 

Musical Director William H. Hart 

Chief Engineer. Erie E. White 

• 

(CALL LETTERS TO BE ASSIGNED) 
EVANSTON* 

Frequency: 1500 Kc Power: 1000 Watts 

Permittee Evanston Broadcasting Co. 

*C.P. Application 

WG I L 

GALESBURG— EST. 1938 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1400 Kc. Power: 250 Watts 

Owned-Operated By Galesburg Broad- 
casting Co. 

Address Hill Arcade Bldg. 

Phone Number 4626 Main 

Transmitter Location. Hill Arcade Bldg. 

Time on the Air 6 a.m. to 12 midnight 



Newspaper Affiliation Daily Galesburg 

Register-Mail 

News Service .UP 

Transcription Service Standard Badio 

and SESAC 

Representative Don Cooke, Inc. 

Membership NAB, BMB 

Personnel 

President Klaus Nordgren 

General Mgr.-Station Mgr Klaus Nordgren 

Commercial Manager Robert Lundeen 

Merchandising Manager Robert Lundeen 

Program Director Ken Schleif er 

Production Manager Ken Schleif er 

Publicity Director. E'izabeth Ann Harler 

Chief Announcer Owen Buck 

Musical Director Rosemary Lundeen 

Chief Engineer Marion F. Sawyer 

Record MC Owen Buck 



E B Q 

HARRISBURG— EST. 1923 

KEYSTONE BROADCASTING SYSTEM 
Frequency: 1240 Kc. ...... . .Power: 250 Watts 

Owned-Operated By ... . Harrisburg Broad. Co. 

Address 100 East Poplar St. 

Phone Number 28 

Transmitter Location 100 East Poplar St. 

Time on the Air 6 a.m. to 12 midnight 

News Service .UP 

Representative. . . . .Howard H. Wilson & Co. 
Membership NAB, BMB 

Personnel 

General Mgr.-Station Mgr Inglis M. Taylor 

Commercial Manager Ken Hamilton 

Merchandising Manager . Ken Hamilton 

Program Director Wanda R. Owen 

Production Mgr.-Publicity Mgr Eddie Wise 

Musical Director Wanda R. Owen 

Chief Engineer Joseph R. Tate 

Record MC Jim Duncan 



W J P F 

HERRIN— EST. 1940 

MUTUAL— KBS 

Frequency: 1340 Kc. Power: 250 Watts 

Owned-Operated By ... Orville W. Lyerla 

Address Herrin, 111. 

Phone Number 382 and 383 

Transmitter Location Herrin, I1L 

Time on the Air 6 a.m. to 12 midnight; 

Sunday: 6:45 a.m. to 12 midnight 

News Service .UP 

Transcription Service. . . -. . .^Standard 

Representative John E. Pearson Co. 

Membership NAB, BMB 



395 



ILLINOIS 



Personnel 

President Orville W. Lyerla 

General Mgr.-Station Mgr Chas. R. Cook 

Commercial Manager Fred Simmons 

Program Director Doug Hadley 

Production Manager Betty J. Strong 

Publicity Director .Fred J. Bernhardt 

Chief Announcer. James C. Harper 

Chief Engineer Gino Monaco 



W L DS 



JACKSONVILLE— EST. 1941 

KEYSTONE BROADCASTING SYSTEM 
Frequency: 1180 Kc. ..... .Power: 250 Watts 

(CP-1000) d. only 
Owned-Operated By Milton Edge. 

E. J. Korsmeyer 

Address ....Fox-Illinois Theater Bldg. 

Phone Number 1180 

Transmitter Location. E. State Rd. 

Time on the Air. . .Local sunrise to local sunset 

News Service . .UP 

Transcription Service Standard Radio 

Membership NAB 

Personnel 

Owners . . Milton Edge, E. J. Korsmeyer 

General Mgr.-Station Mgr . .E. J. Korsmeyer 

Sales or Commercial Manager Nate Egner 

Chief Engineer G. J. Cassens 

Record MC .Bill Meyer 



WJOL 



JOLIET— EST. 1926 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1340 Kc. Power: 250 Watts 

Owned-Operated By. . . Joliet Broadcasting Co. 
Address. ..... .601 Walnut St., Joliet & 362 E. 

Court St., Kankakee, I1L 

Phone Number 4761 

Transmitter Location. .. .601 Walnut St.. Joliet 

Time on the Air . . 7 a.m. to midnight 

News Service UP, Transradio 

Transcription Service World Library 

Representative .... .Joseph Hershey McGillvra 
Membership . ... BMB 

Personnel 

Vice-Presv-General Mgr R. L. Bowles 

Program Director Charles Mormtain 

Chief Engineer Robert Schmidt 



WKAN 

KANKAKEE— EST. 1946 

Frequency: 1320 Kc. . .Power: 1000 w. d. only 



Owned-Operated By Kankakee Daily 

Journal Co. 

Address 183 N. Schuyler Ave. 

Transmitter Location Highway 113-S 

3 miles N.W. of Kankakee 
Time on the Air. . .Local sunrise to local sunset 
Newspaper Affiliation Kankakee Daily 

Journal Co. 
News Service AP 

Personnel 

General Manager Burnell Small 

Station Manager Bruce Brown 

Chief Engineer Robert Harrell 

• 

WLBH 

MATTOON— EST. 1946 

Frequency: 1170 Kc Power: 250 w. d. only 

Owned-Operated By Mattoon Broad. Co. 

Address 17th & Broadway Ave. 

Phone Number 3997 

Studio Address National Bank Bldg., 

1632 Vz Broadway 
Transmitter Location .... 1 mi'.e N. of Mattoon 

on Highway 45 
Time on the Air. . .Local sunrise to local sunset 

News Service AP 

Transcription Service Sandard 

Personnel 

Pres. and Gen. Mgr. Ray Livesay 

Commercial Manager Holland Looper 

Chief Announcer Larry King 

Musical Director Gene McCormick 

Chief Engineer Ray Livesay 

Record MC. . ■ . Bob Guess 



WQUA 

MOLINE— EST. 1946 - - 

MUTUAL 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. .Moline Broadcasting Co. 

Address . Radio Center 

Phone Number Moline 7000 

Transmitter Location 7th St. Extension 

Time on the Air 6 a.m. to 12 midnight; 

Sunday: 8 a.m. to 12 midnight 

News Service AP 

Transcription Service Wor!d 

Representative Howard H. Wilson Co. 

Membership. ■-.■:. .NAB, BMB 

Personnel 

Pres. and Gen. Mgr Bruff W. Olin, Jr. 

Commercial Manager Marvin L. Rosene 

Production Manager Don L. Stevens 

Chief Engineer George W. Travis 



396 



ILLINOIS 



WSIV 

PEKIN— EST. 1946 

Frequency: li*u jvc. . . .fewer: 2,£>0 w. d. only 
Owned-operated by. . . t ekin Broadcasting Uo. 

Address Arcade Bldg. 

±>hone Number 1/47-15J5J 

'iransmitter Location. .Route 98, 

4 miles N. of Pekin 

Time on the Air 6:30 a.m. to local sunset 

News Service AP 

Transcription Service ..Standard, SESAC 

Representative Sears & Ayer 

Membership NAB 

Personnel 

Owners W. K. Patterson, G. C. Udry, 

£. L. Prabdoni 

General Manager . W. Kenneth Patterson 

Commercial Manager J. Ed Henry 

Program Director Les Carmichael 

Musical Director. Charles Timm 

Chief Engineer Emil L. Prandoni 

WEEK 

PEORIA— EST. 1946 

NATIONAL BROADCASTING CO. 

Frequency: 1350 Kc .Power: 1000 Watts 

Owned-Operated By. .West Central Broad. Co. 

Address 1001 Commercial Bank Bldg. 

Phone Number 3-3688 

Transmitter Location Bartcnville, III. 

Time on the Air 6 a.m. to 12 midnight 

News Service AP 

Transcription Service World, Capitol 

Representative The Katz Agency 

Personnel 

Chairman of the Board Robert S. Ken 

President .E. K. Gaylord 

General Manager , Edgar T. Bell 

Station Manager Stanley E. White 

Commercial Manager. Fred L. Vance 

Program Director Harry Eldred 

Production Manager Martin Bouhan 

Musical Director Herman Hampy 

Chief Engineer E. C. Callahan 

WI*RL 

PEORIA— EST. 1947 

ABC 

Frequency: 1290 Kc Power: 5000 Watts 

Owned By. . . .Illinois Valley Broadcasting Co. 
Business Address. 9 12 Central Nat'l Bank Bldg. 

Phone Number 33881 

Transmitter Location .4V6 miles S. of 

Peoria Coal Ho'low Rd. 

Personnel 

President-Owners Edward I. Altorfer, 

John H. Altorfer, John M. Camp, Katherine A. 
Swain, Timothy W. Swain 

General Manager John M. Camp 



WMBD 

PEORIA— EST. 1927 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1470 Kc Power: 5000 d.; 1000 n. 

Owned-Operated By.. Peoria Broadcasting Co. 

Addiess First National Bank Bldg. 

Phone Number 7133 

Transmitter Location Highway No. 29, 

Time on the Air ly V4 hours daily; 

News Service .UP & AP 

Transcription Service NBC Thesaurus 

Representative. Free & Peters, Inc. 

Personnel 

President Edgar L. Bill 

General Manager ............... Edgar L. Bill 

Exec. Vice-President Charles C. Caley 

Merchandising Manager. .... .Howard G. Bill 

Chief Engineer .A. James Ebel 

WMMJ 

PEORIA— EST. 1946 

Frequency: 1020 Kc. . .Power: 1000 w. d. only 
Owned-Operated By ..... . Mid-State Broad. Co. 

Address .Fulton at Jefierson 

Phone Number 8527 

Transmitter Location .Highview Rd., 

Time on the Air 6 a.m. to local sunset 

News Service ........................... UP 

Transcription Service Standard, SESAC 

Representative John E. Pearson Co. 

Personnel 

President and Gen. Mgr. ....... Wm. J. Kutsch 

Commercial Manager Albert E. Kauffman 

Chief Engineer. T. A. Giles 

WW XL 

PEORIA— EST. 1947 

Frequency: 1580 Kc. Power: 1000 Watts d. only 
Owned-Operated By. . . .Central Illinois Radio 
Corp. 

Business Address Hotel Jefferson 

Phone Number .9106 

Transmitter Location ............ Creve Coeur 

Time on the Air. ....... .6 a.m. to local sunset 

News Service .INS, UP 

Transcription Service Associated, SESAC 

Membership NAB 

Personnel 

President-Owner Joseph H. Giddan 

Commercial Manager A. B. Kershenbaum 

Chief Engineer Chuck Bilyue 

WTAD 

QUINCY— EST. 1926 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 930 Kc. Power: 1000 Watts 

Owned-Operated By. . .Lee Broadcasting, Inc 



Vie* 



' ; c ABC 





and***' 



lo* a 



tern 



Sto 



tio* 



• The only ABC station 
that can be consistently 
heard in the Quad-City 
Metropolitan Area. 



WHBF shows a BET- 
TER BMB Audience 
Report than does any 
other Quad-City Radio 
Station. Ask for it! 



Covering the largest 
metropolitan market in 
Illinois and Iowa, out- 
side of Chicago. 



WHBF's primary area 
reaches 401,610 radio 
homes — $561 million 
annually in retail sales. 



• The average family in- 
come in the Quad- 
Cities last year was 
over $4,000. 



• WHBF is the first sta- 
tion in the Quad-City 
area to apply for and 
receive an F.M. grant. 





LES JOHNSON 
Vice-President & General Manager 



Affiliate of 
ROCK ISLAND ARGUS 



Exclusive Representatives: AVERY-KN0DEL, INC. 



New York 



Chicago 



Los Angeles 



San Franc.'sco 



ILLINOIS 



Address W.C.U. Bldg., 510 Main St. 

Phone Number 6200 

Transmitter Location . . Quincy Gardens, 

3 miles So. of Quincy 
Time on the Air 6 a.m. thru 12:05 a.m.; 

Sunday, 6:30 a.m. to 12:05 a.m. 

News Service AP; UP 

Newspaper Affiliation Mason City Globe 

Gazette 

Transcription Service Standard 

Representative Weed & Co. 

Membership NAB, BMB 

Personnel 

Secretary-Treasurer F. C. Eighmey 

General Manager F. C. Eighmey 

Asst. to Gen. Manager George Arnold 

Commercial Manager for 

Lee Stations W. T. Burghart 

Director of National Sales ... W. J. Rothschild 

Merchandising Manager Gerald Staten 

Program Director Merritt Milligan 

Production Manager C. Arthur Fifer 

Publicity Director Gerald Staten 

Chief Announcer Merritt Milligan 

Musical Director Jean Fessler 

Technical Director Leo Born 

Chief Engineer Urlin Whitman 

Record MC Hal Barton 



WHBF 

ROCK ISLAND—EST. 1925 

ABC 

Frequency: 1270 Kc .Power: 5000 Watts 

Owned-Operated By Rock Island Broad. Co. 

Address 1800 Third Ave., Moline, 111. 

Phone Number 918 

Transmitter Location. . .23rd Ave. and 53rd St., 

Moline, 111. 
Time on the Air .6 a.m. to 12 midnight; 

Sundays: 7:55 a.m. to 12 midnight 
Newspaper Affiliation . . The Rock Island Argus 

News Service AP, UP 

Transcription Service Standard Radio. 

Lang-Worth 

Representative Lewis H. Avery, Inc. 

Membership. NAB. BMB 

Personnel 

President John W. Potter 

Vice-Pres. and Gen. Mgr. .... Leslie C. Johnson 

Commercial Manager Maurice J. Corken 

Merchandising Manager .... Maurice J. Corken 

Program Director Ted Arnold 

Production Chief Bill Selah 

Publicity Director. .Feme Hawks 

News Director Charles Harrison 

Chief Engineer Robert J. Sinnett 



W R K 

ROCKFORD— EST. 1923 
ABC 

Frequency: 1440 Kc Power: 1000 d. 500 n. 

Owned-Operated By . . . .Rockford Broadcasters, 

Inc. 

Address News Tower 

Phone Number Main 5632 

Transmitter Location Kilburn Ave. Rd. 

Time on the Air 6 a.m. to midnight 

Newspaper Affiliation Rockford Morning 

Star, Rockford Register Republic 

News Service UP 

Transcription Service World 

Representative Headley-Reed Co. 

Membership NAB, BMB 

Personnel 

President A. G. Simms 

General Manager Walter Koessler 

Commercial Manager John J. Dixon 

Sales Promotion Wm. R. Traum 

Program Director Morey Owens 

Musical Director Lorna Lane 

Chief Engineer W. A. Smith 

Record MC Martin Bouhan 



To WROK 

for PROMOTION in '46 



* 1st Prize in Promotion Contest for 
"Counterspy." 

* City College of New York All -Over 
Promotion, Honorable Mention. 

* 1st Prize in Promotion Contest for 
Longines-Wittnauer series. 

* Annual ABC Award for Outstanding 
Promotion (To WROK for 3rd year). 

* One of Top Ten ABC Stations in 
Tom Breneman Promotion. 

ABC in ROCKFORD, ILLINOIS 
1000 w V HEADLEY-REED 



399 



ILLINOIS 



WCVS* 

SPRINGFIELD— EST. 1922 
ABC 

Frequency: 1450 Kc. . . Power: 250 Watts 

Operated By WCBS, Inc. 

Address ... 523 E. Capitol Ave. 

Phone Number 9855 

Transmitter Location 3000 S. 4th St.. 

Southern View 

Time on the Air. 6 a.m. to 12 midnight 

Newspaper Affiliation Illinois State Journal 

News Service AP 

Transcription Service World, 

C. P. MacGregor Co. 

Representative Sears & Ayer. Inc. 

Membership. NAB, BMB 

Personnel 

President Harold L. Dewing 

Manager-Station Mgr Carroll W. Neeld 

Commercial Manager. ...... .Carroll W. Neeld 

Publicity Director. . .John W. Midgley 

Musical Director John Geil 

Chief Engineer Harold L. Dewing 

*Formerly WCBS 

WT AX 

SPRINGFIELD— EST. 1930 

COLUMBIA BROADCASTING SYSTEM 
NORTH CENTRAL BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 100 Watts 

Owned-Operated By WTAX, Inc. 

Address .117-119 So. Fifth St. 

Phone Number 2-4441 

Transmitter Location 117-119 S. 5th St. 

Time on the Air 18 hours daily 

News Service TJP 

Transcription Service Thesaurus 

Representative Weed & Co. 

Membership NAB, BMB 

Personnel 

President and Manager ....... Oliver J. Keller 

Assistant Manager Jay A. Johnson 

Program Director Gladys McGrew 

Merchandising Manager Clarence Evans 

Chief Engineer E. Swaringen 

w bz 

TUSCOLA— EST. 1921 

Frequency: 1050 Kc. . . . . . . .Power: 1000 Watts 

Owned-Operated By ...... . WDZ Broadcasting 

Company 

Address 101% M. Main St 

Phone Number 431 

Transmitter Location IV2 miles N.-l mile E. 

Junction, U. S. 36 and 45 
Time on the Air Sunrise to local sunset 



News Service UP 

Transcription Service M. M. Cole 

Representative Free & Peters, Inc. 

Membership NAB. BMB 

Personnel 

President Edgar L, Bill 

General Manager R. L. Stuff lebam 

Program Director F. H. Booton 

Chief Engineer A. James Ebel 

Record MC Bill Miller 

• 

WILL' 

URBANA— EST. 1922 

Frequency: 580 Kc. . . Power: 5000 W. 

Owned-Operated By Unlvers'ty of Illinois 

Business Address 1010 S. Wright St. 

Phone Number 7-2616 

Studio Address 1010 S. Wright St. 

Transmitter Location 1 mile south on First 

St. Road, Champaign, 111. 
Time on the Air- • . . . .7:00 a.m. to local sunset 

News Service AP 

Transcription Service Thesaurus 

Personnel 

President A. C. Willctrd 

General Manager Joseph F. Wright 

Program Director Frank E. Schooley 

Publicity Director Art Wildhagen 

Musical Director Kenneth Cutler 

Chief Engineer A. James Ebel 

Production Manager George H. Sharp 

Record M. C Phil Spradling 

*Does not sell time. 



For the best 
in human interest- 
news • . . 



AP 



400 



INDIANA 

Estimated Population 3,692,046— Radio Homes 1,003,514 
Stations in State 25 



WCB C 

ANDERSON— EST. 1946 

Frequency: 1470 Kc... Power 1000 w. d. only 
Owned-Operated By. .Civic Broadcasting Corp. 

Address Anderson, Ind. 

Transmitter Location Junction of State 

Route 9 and 67 

News Service AP 

Transcription Service. World 

Personnel 

President Lloyd Gallimore 

General Manager Donald W. Cog'ey 

Station Manager Donald W. Cogley 

Chief Engineer Pcul Bender 

* Construction Permit 



WH--B.U 

ANDERSON— EST. 1922 

ABC-KBS 

Frequency: 1243 Kc Power: 250 Watts 

Owned-Operated By Anderson Broad- 
casting Corp. 

Address 640 Citizens Bank Bldg. 

Phone Number 7791 

Transmitter Location . . 640 Citizens Bank Bldg. 
Time on the Air: 6:30 a.m. to midnight; 7:00 
a.m. to midnight Sun. 

News Service UP 

Transcription Service Standard Radio 

Representative The Walker Co. 

Membership NAB. BMB 

Personnel 

President C. Bruce McConnell 

General Managers R. E. Bausman. 

John R. Atkinson 

Station Manager John R. Atkinson 

Commercial Manager John R. Atkinson 

Program Director E. R. Allen 

Chief Engineer L. F. Podhaski 



WSUA 

BLOOMINGTON— EST. 1946 

Frequency: 1010 Kc Power: 1000 w. d. on'.y 

Owned-Cperated By Radio Station 

WSUA. Inc. 

Address 117V2 W. Kirkwood 

Phone Number 7277 



Transmitter Location 3 Vz miles S. of 

Bloomington on Ind. Highway 37 

Time on the Air Daytime only 

News Service UP 

Transcription Service World 

Representative Burn-Smith Co., Inc. 

Membership NAB 

Personnel 

President-General Mgr Warren G. Davis 

Account Executive Lyle Warrick 

Chief Engineer . L. J. (Jim) Rolfe 

Record MC Lyle Warrick 

• 

WTOM 

BLOOMINGTON— EST. 1946 

Frequency: 1490 Kc Power: 100 Watts 

Owned-Operated By Fred O. Grimwood 

Address P. O. Box 41 

Phone Number Bloomington 2593 

Transmitter Location Aliens Lane, 

Nr. Walker St. 

Time on the Air. 6 a.m. to 12 midnight 

News Service AP 

Membership NAB 

Personnel 

President Fred O. Grimwood 

General Manager Thomas Grimwood 

Commercial Manager Cleo Garner 

Sales Manager Verne Katman 

• 

WTRC 

ELKHART— EST. 1931 

NBC— KBS 

Frequency: 1340 Kc .Power: 250 Watts 

Owned-Operated By. Truth Publishing Co., Inc. 

Address Hotel Elkhart 

Phone Number 948 

Transmitter Location 1 mile S. of Elkhart 

city limits on Oakland Ave. Rd. 

Time on the Air 6 a.m. to 12 midnight 

Newspaper Affiliation Elkhart Daily Truth 

News Service UP 

Transcription Service. . .World; Standard Radio 
Representative ...... Burn-Smith Company. Inc. 

Membership NAB, BMB 

Personnel 

President C. D. Greenleaf 

General Manager R. R. Baker 

Commercial Manager Dick Holloway 

Chief Engineer L. W. Zellmer 



401 



INDIANA 



W E A 

EVANSVILLE— EST. 1936 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1400 Kc. . Power: 250 Watts 

Owned-Operated By WFBM, Inc. 

Address 519 Vine St. 

Phone Number 2-1171 

Transmitter Location Evansville 

Time on the Air 6:30 a.m. to 12:05 a.m. 

News Service .UP 

Transcription Service ..... World Broadcasting 

System and Standard 
Representative Katz Agency, Inc. 

Personnel 

General Manager Don Menke 



W G B F 

EVANSVILLE— EST. 1928 

NATIONAL BROADCASTING CO. 
Frequency: 1280 Kc... Power: 5000 d.; 1000 n. 
Owned-Operated By ...... Evansville On The 

Air, Inc. 

Address 519 Vine St. 

Phone Number 2-1171 

Transmitter Location Evansville 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service .... World Broadcasting 

System and Standard 
Representative Weed & Co. 

Personnel 

Station Manager Clarence Lelch 

Commercial Manager Guy R. Crecelius 

Program Director Mrs. Pat Roper 

Publicity Director Mrs. Louise Chapman 

Chief Announcer Fred Rollison 

Chief Engineer Fay A. Genres 



WGL 

FORT WAYNE— EST. 1924 

NATIONAL BROADCASTING COMPANY 

Frequency: 1250 Kc Power: 1000 Watts 

Owned-Operated By. . . .Farnsworth Television 

and Radio Corp. 
Business Address. ...... .201 W. Jefferson St. 

Phone Number Eastbrook 3366 

Transmitter Location. .... .201 W. Jefferson St. 



Time on the Air 6 aan. to 12 midnight, 

Sundays 7 a.m. to 12 midnight 

News Service UP, AP 

Transcription Service Standard Radio, 

Lang-Worth 

Representative Headley-Reed Co. 

Membership NAB, BMB 

Personnel 

President E. A. Nicholas 

General Manager. Pierre Boucheron 

Asst. to General Mgr William T. Davies 

Commercial Manager William R. Aldricb 

Sales Promotion Manager- 
Publicity Director .... Norman C. Widenhofer 

Program Director Paul M. Havens 

Musical Director Marge Warren 

Chief Engineer Howard J. Beck 

Record MC Paul Price 

• 

W WO 

FORT WAYNE— EST. 1925 

AMERICAN BROADCASTING CO. 

Frequency: 1190 Kc Power: 10.000 Watts 

Owned-Operated By Westinghouse Radio 

Stations, Inc. 

Address 925 So. Harrison St. 

Phone Number Anthony 2136 

Transmitter Location Route 30 

Time on the Air 5 a.m. to 1 cun.; 

Sunday, 7 a.m. to 12 midnight 

News Service UP 

Transcription Services World Broadcasting 

Representative NBC Spot Sales 

Membership BMB 

Personnel 

President Walter Evans 

General Manager J. B. Conley 

Station Manager Robert G. Duff ield 

Commercial Manager Paul E. Mills 

Merchandising Mgr Hilda C. Woehrmeyer 

Program Director Carl Vandagrif t 

Production Manager Fred Freeland 

Traffic Manager J. Howard Ackley 

Publicity Director Hilda C. Woehrmeyer 

Educational Director Ben A. Hudelson 

Musical Director Guy Fitzsimmons 

Chief Engineer Bruce Ratts 

Musical Librarian Bonnie Wire 



W J B 

HAMMOND— EST. 1928 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By South Shore 

Broadcasting Corp. 
Address.. 449 State St 



402 



INDIANA 



Phone Number Sheffield 8400 

Transmitter Location 449 State St 

Time on the Air 6:30 a.m. to 12 midnight 

News Service UP 

Transcription Service Associated 

Representative Joseph Hershey McGillvra 

Membership NAB, BMB 

Personnel 

General Manager O. E. Richardson 

Commercial Manager R. C. Adair 

Chief Engineer . Stanley Strasberg 

W I B C 

INDIANAPOLIS— EST. 1938 

MUTUAL BROADCASTING SYSTEM 
Frequency: 1070 Kc. ...... Power: 5000 Watts 

Owned By. . .... .Indiana Broadcasting Corp. 

Operated By The Indianapolis News 

Publishing Co. 

Address 30-32 W. Washington St. 

Phone Number Li 2305 

Transmitter Location New Augusta, Ind. 

Time on the Air 5 a.m. to 12:15 ajn.; 



Sunday: 7 a.m, to 12:15 a.m.; Saturday: 

5 a.m. to 1 a.m 

Newspaper Affiliation Indianapolis News 

News Service AP. UP 

Transcription Service. .Lang-Worth, Associated 

Representative John Blair & Co. 

Membership NAB, BMB 

Personnel 

President C. Walter McCarty 

General Manager George C. Biggar 

Merchandising Manager Samuel R. White 

Program Director. Ed Mason 

Production Manager Brad DeMarcus 

Publicity Director Samuel R. White 

Musical Director Walter Jackson 

Chief Engineer Harry Adams 

Record MC Sydney Mason 

WBBW 

INDIANAPOLIS 

Frequency: 1550 Kc Power: 250 Watts 

Permittee Associated Broadcasters, Inc. 

*C.P. 



I B C 



i n g you 



INDIANAPOLIS 



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the capital city . . . versatile, experienced, 
complete in every detail. For the full facts 
on WIBC Live Talent Shows — ready- 
made or tailored to your own sales specifi- 
cations — see your John Blair Man. 

JOHN BLAIR & COMPANY • NATIONAL REPRESENTATIVES 



THE INDIANAPOLIS NEWS STATION 



WIBC 



1070 KC 
5000 WATTS 
BASIC MUTUAL 



403 



WANT A 



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BASIC NBC • 5000 WATTS 
JOHN E. PEARSON COMPANY 

NEW YORK • CHICAGO • KANSAS Cltl 

AFFILIATED WITH 

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w 



INDIANA 



WFBM 

INDIANAPOLIS— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1260 Kc Power: 5000 Watts 

Owned-Operated By WFBM. Inc. 

Address 48 Monument Circle 

Phone Number Lincoln 8506 

Transmitter Location 2 miles northeast of 

Millersville, Indiana 

Time on the Air 6 a.m. to 12:05 a.m. 

News Service AP; INS 

Transcription Service Associated Music 

Publishers 

Representative The Katz Agency 

Membership NAB, EMB 

Personnel 

President Harry M. Bitner, Jr. 

General Manager Harry M. Bitner, Jr. 

Station Manager Harry M. Bitner, Jr. 

Commercial Manager William F. Kiley 

Sales Promotion Mgr Ted Nicholas 

Merchandising Manager. . . .Edward Schneider 

Program Director Frank O. Sharp 

Production Manager Joe Pierson 

Publicity Director Norman Travis 

Chief Announcer Lyell Ludwig 

Musical Director Walter Reuleaux 

Chief Engineer Harold Holland 

Record MC Paul K. Roberts, Sam Sims 



WISH 

INDIANAPOLIS— EST. 1941 

AMERICAN BROADCASTING CO. 
Frequency: 1310 Kc... Power: 5000 d.j 1000 n. 
Owned-Operated By Capitol Broadcasting 

Corporation 

Address 215 Board of Trade B!dg. 

Phone Number Market 6345 

Transmitter Location Post Road and Rawls 

Ave. 

Time on the Air 6 a.m. to 12 midnight 

News Service AP-PA 

Transcription Service Standard Radio 

Representative Free & Peters, Inc. 

Membership NAB, BMB 

Personnel 

President C. Bruce McConnell 

Station Manager Robert B. McConnell 

Merchandising Manager. .Robert B. McConnell 

Program Director ...... . Wm. F. Froch, Jr. 

Production Manager Reid Chapman 

Publicity Director Robert B. McConnell 

Chief Announcer Wm. F. Frosch, Jr. 

Musical Director James H. Boyer 

Chief Engineer Stokes Gresham, Jr. 

Record MC John Morrow 



WIRE 

INDIANAPOLIS— EST. 1926 

NATIONAL BROADCASTING CO. 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-Operated By Indianapolis Broad- 
casting, Inc. 

Address . Claypool Hotel 

Phone Number Riley 1541 

Transmitter Location 44th & Ralston Rd. 

Time on the Air 6 a.m. to 12 midnight 

Newspaper Afiiliaticn Indianapolis Star 

News Service. UP, AP 

Transcription Service World Broadcasting, 

•Thesaurus 
Representative John E. Pearson Co. 

Personnel 

President v . . .Eugene C. Pulliam 

General Manager .Rex Schepp 

Station Manager Rex Schepp 

Commercial Manager Rex Schepp 

Merchandising Manager. .". ".'. . ... . . .Bill Dean 

Production Manager. . . .-. . .-.-. ...... Bill Dean 

Publicity Director Molly Star 

Chief Announcer Tom Peden 

Musical Director. . John Winn 

Chief .Engineer. . . . Eugene Alden 



WKMO 

KOKOMO— EST. 1941 

COLUMBIA BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1400 Kc .Power: 250 Watts 

Owned-Operated By....Kokomo Broad. Corp. 

Address 208 College Bldg. 

Phone Number 5171-5172 

Transmitter Location S.E. Cor. Morgan & 

Ohio Sts. 

Time on the Air 6:00 a.m. to 12:05 a.m. 

News Service UP 

Representative Howard H. Wilson Co. 

Membership NAB. BMB 

Personnel 

President Dr. R. Spencer Taylor 

General Manager John Carl Jeffrey 

Commercial Manager John Carl Jeffrey 

Merchandising Manager .... Frank L. Gregory 

Program Director Sid Collins 

Publicity Director . Frank L. Gregory 

Chief Announcer Dick Aker 

Musical Director Jack Rabb 

Chief Engineer George Palmer 

Record: MC , , . . .Jack Rabb 



405 



INDIANA 



W AS K 

LAFAYETTE— EST. 1942 

MUTUAL 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WFAM. Inc. 

Business Address Wallace Bldg. 

Studio Address Wallace Bldg. 

Phone Number Lafayette 4300 

Transmitter Location No. River Road, 

West Lafayette, Ind. 

Time on the Air 6 a.m. to 12 midnight 

News Service .UP 

Transcription Service World Broadcasting 

System 
National Representative . Joseph Hershey 

McGilvra 
Membership NAB. BMB 

Personnel 

President. O. E. Richardson 

Station and Sales Manager .... J. Gibbs Spring 

Program Director. Bayne Spring 

Chief Announcer William Warren, Sr. 

Chief Engineer . . Harry C. Garba 

• 

W L B C 

MUNCIE— EST. 1927 

COLUMBIA BROADCASTING SYSTEM 
KBS 

Frequency: 1340 Kc. . Power: 250 Watts 

Owned-Operated By .Donald A. Burton 

Address P.O. Box 27L 

Phone Number 4403 

Transmitter Location: Radio Center, U. S. High- 
way No. 35, S.E. of Muncie 

Time on the Air 6:30 a.m. to 12:07 a.m. 

News Service AP 

Transcription Service Standard Radio 

Representative Hal Holman, Chicago! 

The Walker Co., New York 
Membership. NAB. BMB 

Personnel 

President . . .Donald A. Burton 

General Manager .... ... Donald A. Burton 

Commercial Manager. William F. Craig 

Merchandising Manager. . . . .William F. Craig 

Program Director Lee W. Allerton 

Publicity Director Fred Hinshaw 

Musical Director Stuart Bebout 

Chief Engineer Maurice M. Grain 

• 

WKBV 

RICHMOND— EST. 1926 

MUTUAL 

Frequency; 1490 Kc .Power: 250 Watte 



Owned-Operated By, 

Central Broadcasting Corp. 

Address 25 S. 9th SU 

Phone Number 1156 

Transmitter Location 25 S. 9th St. 

Time on the Air 6 a.m. to 10:30 p.m. 

News Service UP 

Transcription Service .... Lang- Worth, Standard 

Representative William G. Rambeau Co. 

Membership NAB. BMB 

Personnel 

General Manager. G. F. Albright 

Office Manager A. F. Schroy 

Commercial Manager R. L. Nusbaum 

Program Director Royden Parke 

Musical Director Royden Parke 

Chief Engineer Louis J. Duning 

Record MC Al Edmunds 

• 

WHOT 

SOUTH BEND— EST. 1944 

ABC 

Frequency: 1490 Kc .Power: 250 Watts 

Owned-Operated By: South Bend Broadcasting 

Corp. 

Address 434 S. St. Joseph St. 

Phone Number 3-4155 

Transmitter Location Cor. St. Joseph and 

Monroe Sts. 
Time on the Air 6:30 a.m. to 12 midnight! 

Sunday: 7 a.m. to 12 midnight 

News Service .AP 

Transcription Service. . . . .World and Standard 

Representative Weed and Company 

Membership. NAB. BMB 

Personnel 

President C. Bruce McConnell 

General Manager. Robert B. McConnell 

Commercial Manager Charley Hines 

Merchandising Manager Cash Pafakowski 

Program Director Harold Cook 

Production Manager Ted Vernasco 

Publicity Director Viola Colpaert 

Chief Announcer Harold Cook 

Musical Director. Violet Joy 

Chief Engineer Jack Willson 

Record MC Bruce Saunders 



WS BT 



SOUTH BEND— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 
Frequency: 960 Kc. ..... . .Power: 1000 Watts 

(CP-5000) 
Owned-Operated By. ... . .South Bend Tribune 

Addrese. 225 W. Colfax Ave. 



4fte 



INDIANA 



Phone Number.... 3-6161 

Transmitter Location: 5 miles south of South 
Bend on Ironwood Road 

Time on the Air 6 a.m. to 12:05 a.m. 

Newspaper Affiliation South Bend Tribune 

News Service UP 

Transcription Service. .. .Associated, Standard 

Representative Paul H. Raymer Co. 

Membership NAB, BMB 

Personnel 

President F. A. Miller 

Secretary-Treasurer .F. D. Schurz 

General Manager Robert H. Swintz 

Commercial Manager Neal B. Welch 

Program Director .Mark Boyden 

Production Manager Oliver Parcher 

Publicity Director Rose T. Bell 

Chief Announcer Mort Linder 

Musical Director Harlan Hogan 

Chief Engineer Herbert Cole 

Record MC Sanf ord Reece, Bob Whitcomb 



W B W 

TERRE HAUTE-EST. 1929 

NATIONAL BROADCASTING CO. 

Frequency: 1230 Kc Power: 250 Watti 

Owned-Operated By . ....... Banks of the 

Wabash, Inc. 

Address 303 South Sixth Street 

Phone Number Crawford 5034 

Transmitter Location. .First St. and Peyton Ave. 
Time on the Air 17 J /2 hrs. daily; I6V2 hrs. 

Sunday 

Newspaper Affiliation Saturday Spectator 

News Service .UP-AP 

Transcription Service World 

Representative Weed & Company 

Membership NAB, BMB 

Personnel 

Station Manager Martin L. Leich 

Commercial Manager Wm. F. Rippetoe 

Program Director Leo J. Baxter 

Publicity Director. Madeline Barry 

Chief Engineer. Donald Aldrich 



(CALL LETTERS TO BE ASSIGNED) 
TERRE HAUTE* 

Frequency: 1480 Kc. . . Power: 1000 Watts 

Permittee. ... Wabash Valley Broad. Corp. 

•C.P. 



W A V 

VINCENNES— EST. 1940 

MUTUAL 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By . . Vincennes Newspapers, 

Inc. 

Studio Address Grand Hotel 

Business Address 320 Busseron St. 

Phone Number 787-788 

Transmitter Location: US 41, north of Vincennes 
Time on the Air: 6:00 a.m.-ll:00 p.m. daily; 

8:00 a.m.-ll:00 p.m. Sundays 
Newspaper Affiliation Vincennes 

Sun-Commercial 

News Service UP 

Transcription Service Lang- Worth 

Representative John E. Pearson Co. 

Personnel 

President .Eugene C. Pulliam 

Vice-Pres.-General Mgr. . . Howard N. Greenlee 

Station Manager .Victor H. Lund 

Sales-Commercial Mgr Emmett M. Jackson 

Sales Promotion Mgr Victor H. Lund 

Program Director Edward Raasch 

Publicity Director Vern Paule 

Chief Announcer Vern Paule 

Musical Director Ann Wagner 

Chief Engineer. Eugene E. Alden 



W B A A 

WEST LAFAYETTE—EST. 1922 

Frequency: 920 Kc... Power: 5000 d.; 1000 n. 

Owned-Operated By Purdue University 

Address Hall of Music 

Phone Number 92-2147 

Transmitter Location 6 miles south of 

Lafayette 

Time on the Air 9 a.m. to 10 p.m. 

News Service AP 

Transcription Service .....NBC Thesaurus 

Membership BMB 

Personnel 

President F. L. Hovde 

General Manager Jim Miles 

Program Director Jim Miles 

Production Manager John DeCamp 

Educational Supervisor. John Henderson 

Chief Announcer Tom McCrum 

Musical Director Jo Haniford 

Chief Engineer Ralph Townsley 

Record MC Don Cripe 

*Does not sell time. 



407 



Estimated Population 2,431,533— Radio Homes 639,264 
Stations in State — 27 



W I 

AMES— EST. 1923 

ABC 

Frequency: 640 Kc Power: 5000 w. d. only 

Owned-Operated By. . Iowa State College 

Address Ames, Iowa 

Phone Number 2500 

Transmitter Location .... Service Building, Iowa 

State College 
Time on the Air ........ 6 a.m. to local sunset 

News Service AP, UP 

Transcription Service .World 

and Standard 
Membership NAEB 

Personnel 

Dr. of Radio-Gsn. Mgr Richard B. Hull 

Educational Director W. I. Griffith 

Program Director Richard B. Hull 

Program Manager Edward Wegener 

Publicity Director Gordon Munson 

Chief Engineer L. L. Lewis 

Record MC Bob Allbaugh 

* Non-Commercial Station 



KFGQ 

BOONE— EST. 1927 

Frequency: 1260 Kc ..Power: 250 Watts 

Owned-Operated By.. Boone Biblical College 
Business Address .... 924 West Second Street 

Phone Number 1119-W 

Transmitter Location ...... 924 West Second St. 

Time on the Air Daytime License 

Personnel 

President-Gen. Manager Lois Crawford 

Chief Announcer Josephine Griffin 

Musical Director Lydia Smolik 

Consulting Engineer L. L. Lewis 

* Nan -Commercial Station 



K B U R 

BURLINGTON— EST. 1937 

AMERICAN BROADCASTING SYSTEM 
IOWA TALL CORN NETWORK 

Frequency: 1490 Kc. . Power: 250 Watts 

Owned-Operated By .. Burlington Broadcasting 

Co. 
Addnu National Bonk Bid?. 



Phone Numbers 680; 681 

Transmitter Location National Bank Bldg. 

Time en the Air. 6 a.m. to 11 p.m. 

News Service UP 

Transcription Service World 

National Sales Office Donald Cooke, Inc. 

Membership. NAB. BMB 

Personnel 

President Dan T. Riley 

General Manager G. B. McDermott 

Station Manager G. B. McDermott 

Commercial Manager. . . .George B. J. Adkisson 

Merchandising Manager G. B. McDermott 

Program Director Layton Hurst 

Publicity Director Gecrge B. J. Adkisson 

Chief Announcer. Richard Mosena 

Musical Director Robert Hutchison 

Chief Engineer John Gallino 



T 

CEDAR RAPIDS, WATERLOO— 
EST. 1922 
CBS— MBS 

Frequency: 600 Kc Power: 5000 Watts 

Owned-Operated By: American Broadcasting 

Stations, Inc. 
Addresses: Paramount Bldg.. Cedar Rapids; 

Russell Lamson Hotel, Waterloo 
Phone Numbers: 6127 (Cedar Rapids); 3618 

(Waterloo) 

Transmitter Location Marion, Iowa 

Time on the Air. ..... .5:33 a.m. to 12:05 a.m.; 

Sundays: 6:55 a.m. to 12:05 a.m. 

News Services AP, UP, INS 

Transcription Service Lang- Worth, World, 

M. M. Cole, McGregor 

Representative The Kate Agency 

Membership NAB, BMB 

Personnel 

Owner Mrs. Helen Mark 

Exec. Vice-President Wm. B. Dolph 

General Manager. Wm. B. Quarton 

Station Manager. .Wm. B. Quarton 

Studio Mgr. (Waterloo). R. J. McElroy 

Sales Manager D. D. Sullivan 

Sales Promotion Manager ......... Leo F. Cole 

Program Director. .Douglas B. Grant 

Publicity Director Leo F. Cole 

Chief Announcer Robert C. Leefers 

Musical Director June Caldwell 

Chief Engineer George P. Hixenbaugh 

Record MC Dean Landfear 



IOWA 



K R OS 

CLINTON— EST. 1941 

MUTUAL— TALL CORN 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Clinton Broad. Corp. 

Address 246 Fifth Ave., So. 

Phone Number 448 

Transmitter Location Jacobsen Bldg. 

Time on the Air Unlimited License 

News Service UP 

Transcription Service Standard Radio 

National Sales Office George Webber 

Representative Donald Cooke, Inc. 

Membership NAB. BMB 

Personnel 

President-Owner W. S. Jacobsen 

General Manager Morgan Sexton 

Station Manager Morgan Sexton 

Sales-Commercial Mgr Walter Teich 

Sales Promotion Mgr Verne Gielow 

Program Director Jack Hubbard 

Chief Engineer Gilbert Andrew 

KSIB 

CRESTON— EST. 1946 

IOWA TALL CORN 
Frequency: 1520 Kc... Power: 1000 w. d. only 
Owned-Operated By ........ . Southwest Iowa 

Broadcasting Co. 

Address 107 North Maple 

Phone Number 831 

Transmitter Location Radio Center 

Time on the Air. . .Local sunrise to local sunset 

News Service AP 

Transcription Service Standard 

National Sales Office Don Cooke, Inc. 

Representative George Webber 

Membership NAB 

Personnel 

President Arthur Horning 

General Manager E. M. Horning 

Station Manager E. M. Horning 

Sales Manager Charles T. Webb 

Merchandising Manager .... Charles T. Webb 
Program Director ...... D. Cole McMartin, Jr. 

Publicity Director E. M. Horning 

Musical Director Dorothy Lindloy 

Chief Engineer Wayne J. Hatchett 

Record MC. D. Cole McMartin, Jr. 

KSTT 

DAVENPORT— EST. 1946 

MUTUAL 
Frequency: 750 Kc Power: 250 w. d. only 



Owned-Operated By. .Davenport Broadcasting 
Co., Inc. 

Address 324 Main Street 

Phone Number 2-3525 

Transmitter Location. .. .2505 Rockingham Rd. 
Time on the Air. . .Local sunrise to local sunset 

News Service UP 

Transcription Service Standard, SESAC 

Representative Sears & Ayer, Inc. 

Personnel 

President-General Mgr Hugh R. Norman 

Commercial Manager George M. Jackson 

Program Director Richard C. Cooper 

Musical Director Bob Mohr 

Chief Engineer David A. Breister 

• 

woe 

DAVENPORT— EST. 1922 

NBC 

Frequency: 1420 Kc Power: 5000 Watts 

Owned-Operated By Tri-City Broadcasting 

Company 

Address 1002 Brady Street 

Phone Number 3-3661 

Transmitter Location R. F. D. No. 1 

Time on the Air: 18 hours daily; 16 hours 

(Sunday) 

News Service UP, INS 

Transcription Service World, Lang-Worth 

Representative Free & Peters, Inc. 

Membership NAB, BMB 

Personnel 

President B. J. Palmer 

Vice-Pres., General Mgr. ...... Buryl Lottridge 

Station Manager Buryl Lottridge 

Sales Manager L. O. Fitzgibbons 

Sales Promotion MgT Jane Boom 

Program Director. Charles R. Freburg 

Publicity Director Jane Boom 

Musical Director George O. Sontag 

Chief Engineer Paul G. Arvidson 

• 

KWLC 

DECORAH— EST. 1926 

Frequency: 1240 Kc. . . .Power: 250 w. d. only 

Owned-Operated By Luther College 

Business Address . . . 600 Leiv Eiriksson Drive 

Phone Number 690 

Transmitter Location . . C. K. Preus Gymnasium 
Time on the Air. . .Local sunrise to local sunset 
Membership NAEB 

Personnel 

President (Luther College) ... Dr. O. J. H. Preus 

Station Manager Kenneth L. Berger 

Program Director Gerry Karlton 



409 



IOWA 



Production Manager Roland Dain 

Publicity Director Paul Borge 

Chief Announcer Kenneth L. Bjerke 

Musical Director Carolyn Hanson 

Chief Engineer O. M. Eittreim 

Record MC Wally Moe 

* Non-Commercial Station 

K R N T 

DES MOINES— EST. 1936 

ABC 

Frequency: 1350 Kc Power: 5000 Watts 

Owned-Operated By: Cowles Broadcasting 

Company 

Address 715 Locust St. 

Phone Number 3-2111 

Transmitter Location ..... S. E. 22nd & Park 

Ave. 
Time on the Air: 6:00 a.m. to 12 midnight 
Newspaper Affiliation . . Des Moines Register 

and Tribune 

News Service APj UP 

Transcription Service Standard Radio, 

Associated 

Representative The Kate Agency 

Membership. NAB, BMB 

Personnel 

President Gardner Cowles 

Gen. Manager-Station Manager. .Phil Hoffman 

Sales-Commercial Manager Robert Dillon 

Sales Promotion Manager. ...... .Leon Taylor 

Program Director Charles D. Miller 

Production Manager Charles McCuen 

Publicity Director. Mary Little 

Chief Engineer Charles Quentin 

Record MC .......... Don Bell, Gene Emerald 

KSO 

DES MOINES— EST. 1932 

CBS 

Frequency: 1460 Kc Power: 5000 Watts 

Owned-Operated By . . Murphy Broadcasting Co. 

Address 10th at Grand Ave. 

Phone Number 3-0571 

Transmitter Location E. 38th & B'way 

Time on the Air . 6 a.m. to 1 a.m, : 

Sundays: 7 a.m. to 1 a.m. 

News Service AP; UP 

Transcription Service ..... World, M. M. Cole 

Representative Headley-Reed Co. 

Membership. . NAB, BMB 

Personnel 

President K'ngsley H. Murphy 

Vice-Pres., Gen. Manager . . . George J. Higgins 

Sales Promotion Manager Don Shoemaker 

Program Director Edmund J. Linehan 

Musical Librarian. Norma Dungan 

Chief Engineer . F. E. Bartlett 



WHO 

DES MOINES— EST. 1924 
NBC 

Frequency: 1040 Kc Power: 50000 Watts 

Owned-Operated By. .Central Broadcasting Co. 

Business Address 914 Walnut St. 

Phone Number 3-3151 

Transmitter Location Mitchellville, Iowa 

Time on the Air 5:30 a.m. to 12:30 a.m.; 

Sunday: 7:30 a.m. to 12:30 a.m. 

News Service INS, UP, AP 

Transcription Services NBC Thesaurus; 

Lang-Worth, M. M. Cole 

Representative Free & Peters, Inc. 

Membership NAB. BMB 

Personnel 

President. B. J. Palmer 

Vice-Pres. & Gen. Manager J. O. Maland 

Gen. Sales Mgr Harold W. Fulton 

Sales Promotion Maurice E. McMurray 

Program Director '. Harold Fair 

Production Manager . Jack Kerrigan 

Publicity Director Woody Woods 

Chief Announcer Ernie Sanders 

Chief Engineer Paul A. Loyet 



(CALL LETTERS TO BE ASSIGNED) 
DES MOINES* 

Frequency: 1390 Kc .Power: 1000 Watts 

Permittee Capitol Broadcasting Co. 



>C.P. 



KDTH 

DUBUQUE— EST. 1941 

MUTUAL BROADCASTING SYSTEM 
IOWA TALL CORN NETWORK 

Frequency: 1370 Kc Power: 1000 Watts 

Owned By Telegraph-Herald 

Operated By Telegraph Herald 

Address 8th and Bluff 

Phone Number 1603 

Transmitter Location ....... East Dubuque, 111. 

Time on the Air 6 a.m. to 12 midnight 

Newspaper Affiliation . Telegraph-Herald 

News Service AP 

Representative William G. Rambeau 

Personnel 

General Manager K. S. Gordon 

Commercial Manager . . Robert S. Graham 

Sales Promotion Manager. .Gordon K. Downey 

Program Director Arnie Stierman 

Musical Director lerry Chandler 

Chief Engineer Charles Cain 



410 



IOWA 



WKBB 

DUBUQUE— EST. 1933 

AMERICAN BROADCASTING CO. 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By . Dubuque Broadcasting Co. 

Address .505 Main St. 

Phone Number 572 

Transmitter Location R.R. No. 2 

Time on the Air 6:30 a.m. to 12 midnight 

News Service UP 

Transcription Service World 

Representative Howard H. Wilson Co. 

Membership NAB, BMB 

Personnel 

Exec. Vice-Pres James D. Carpenter 

General Manager James D. Carpenter 

Sales Manager Harry Hatzenbuehler 

Program Director Paul Schuster 

Production Manager Virginia Wagner 

Publicity Director Robert Gilliam 

Chief Engineer Leonard T. Carlson 

Record MC Robert Gilliam 



KVFD 



FORT DODGE— EST. 1939 

MUTUAL BROADCASTING SYSTEM 
IOWA TALL CORN NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Northwest Broad. Co. 

Address Warden Bldg., 921 1st Ave.. S. 

Phone Number Walnut 3761-2-3 

Transmitter Location . . S.W. of Ft. Dodge, 1 mile 

Time on the Air Full Time 

News Service .UP 

Transcription Service Cole 

Representative Burn-Smith Co. 

Membership NAB 

Personnel 

President-Gen. Manager. ...... .Edward Breen 

Promotion Kenneth Peterson 

Program Director Drexel Peterson 

Publicity Director Edward Breen 

Chief Announcer Ray Bennett 

Chiei Engineer David G. Sinclair 



W S U I 

IOWA CITY— EST. 1919 

Frequency: 910 Kc .Power: 5000 Watts 

Owned-Operated By.. The State University oi 
Iowa 

Address Iowa City 

Phone Number 2111-237 

Transmitter Location ... 2 miles W. of Iowa City 



Time on the Air Unlimited 

News Service AP 

Personnel 

Station Director Carl H. Menier 

Program Director John P. Highlander 

Chief Engineer S. J. Ebert 

* Nou- Commercial Station 

KFJB 

MARSHALLTOWN— EST. 1923 

MUTUAL— TALL CORN NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. Marshall Electric 

Company 

Address 1603 West Main Street 

Phone Number 3381 

Transmitter Location .... 2.2 miles northwest of 

Marshalltcwn 
Time on the Air 6 a.m. to midnight; 

Sunday: 7:30 a.m. to midnight 

News Service UP 

Transcription Service SESAC 

National Sales Offices .... George W. Webber; 

Donald Cocke, Inc. 

Representative Donald Cooke, Inc. 

Membership NAB, BMB 

Personnel 

President . Kenneth Durham 

General Mgr.-Station Mgr.. . H. R. Hurd 

Commercial Manager Al. Fairchild 

Sales Promotion Manager Al. Fairchild 

Publicity Director Al. Fairchild 

Musical Director Thelma W. La Valley 

Chief Engineer James A. Dickens 

Record MC Allan N. Schrock 

• 

KGLO 

MASON CITY— EST. 1937 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1300 Kc Power: 5000 Watte 

Owned-Operated By Lee Radio. Inc. 

Address 12 2nd SU NX 

Phone Number , 2800 

Transmitter Location Highway 18, west 

of Mason City 

Time on the Air 6 a.m. to 12:05 a.m. 

News Service AP* UP 

Transcription Service Standard 

Representative Weed & Co. 

Membership NAB, BMB 

Personnel 

President Lee P. Loomis 

General Manager F. C. Eighmey 

Sales Manager Herbert R. Ohrt 

Sales Promotion Mgr. ..... Dominie V. Haynes 



411 



IOWA 



Program Director William G. Suter 

Production Manager Douglas F. Sherwin 

Public Relations Director Henry B. Hook 

Technical Director Leo W. Born 

Musical Director Ralph Geer 

Chief Engineer Roger Sawyer 

• 

KWPC 

MUSCATINE— EST. 1946 

IOWA TALL CORN NETWORK 

Frequency: 860 Kc Power: 250 w. d. only 

Owned-Operated By . . . Muscatine Broadcasting 

Co., Ltd. 

Address Mulberry & Houser 

Phone Number 860 

Transmitter Location Mulberry & Hauser 

Time on the Air . . . Local sunrise to local sunset 

News Service UP 

Transcription Service NBC Thesaurus 

Representatives Donald Cooke. 

George Webber 
Membership . NAB 

Personnel 

General Manager. .George J. Volger 

Commercial Manager .... Phillip J. Dusenbury 

Program Director Virgil Godfrey 

Production Manager Virgil Godfrey 

Musical Director Thelma M. Volger 



KBIZ 

OTTUMWA— EST. 1941 

MUTUAL 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By KBIZ, Inc. 

Address 117-119 E. Main St. 

Phone Number. 5600 

Transmitter Location Community Gardens 

Time on the Air 6:00 a.m. to midnight 

News Service UP 

Transcription Service World 

Personnel 

President James J. Conroy 

General Manager James J. Conroy 

Station Manager Eleanor M. Haling 

Sales Promotion Manager Eugene Miller 

Publicity Director . .Eugene Miller 

Chief Announcer Paul Pappas 

Chief Engineer , . Leonard Heggstrom 

Record MC Woody Hirsch 



KFNF 

SHENANDOAH— EST 1924 

Frequency: 920 Kc Power: 1000 d., 500 n. 



Owned-Operated By KFNF, Inc. 

Address 407 N. Sycamore 

Phone Number PBX-1 

Transmitter Location 407 N. Sycamore 

Time on the Air 6 a.m. to 3 p.m. and 

6 p.m. to 12 mid.; Sundays: 6:30 a.m. to 

3:30 p.m. and 6 p.m. to 12 mid. 

News Service AP 

Transcription Service Standard Radio 

and World 
Membership NAB. BMB 

Personnel 

President John Nicolson 

General Manager. Frank Stubbs 

Program Director Marian Stubbs 

Production Manager Earl D. Blakesley 

Public Service Director . . . Shirley M. Barkman 

Publicity Director Frank Stubbs 

Musical Director Ermal (Buck) Dilley 

Chief Engineer Robert N. Barkman 

Record MC Marian Stubbs 

• 

KMA 

SHENANDOAH— EST. 1925 

ABC— MUTUAL 

Frequency: 960 Kc Power: 5000 Watts 

Owned-Operated By ... . May Broadcasting Co. 

Address Lowell & Elm Sts. 

Phone Number 192 or 133 

Transmitter Location 1 mile N.E. of 

Shenandoah on Highway 48 

Time on the Air Unlimited license 

News Service UP, AP 

Transcription Service. ... .Lang-Worth, SESAC 

Representative Lewis H. Avery 

Membership NAB, BMB 

Personnel 

President Edward May 

General Manager Owen Saddler 

Sales Manager Howard O. Peterson 

Merchandising Manager W. H. Bailey 

Program Director Terry Moss 

Production Manager. .... .Hugh M. Aspinwall 

Publicity Director W. H. Bailey 

Musical Director Mabel McFarland 

Chief Engineer Ray Schroeder 

• 

KS C J 

SIOUX CITY— EST. 1927 
CBS 

Frequency: 1360 Kc Power: 5000 Watts 

Owned-Operated By Perkins Bros. Co. 

Address 415 Douglas Street 

Phone Number. 5-7993 

Transmitter Location Highway 75 N.E. 

Leeds, la. 



412 



IOWA 



Time on the Air 6 a.m. to 12 midnight; 

Sunday: 7 a.m. to 12 midnight 

News Service AP 

Transcription Service C. P. MacGregor, 

World, Cole 

Representative Geo. P. Hollingbery Co. 

Membership NAB, BMB 

Personnel 

President W. R. Perkins 

General Manager Eugene T. Flaherty 

Station Manager Eugene T. Flaherty 

Sales-Commercial Mgr Eugene T. Flaherty 

Program Director Elizabeth Sammons 

Publicity Director Jean Harraday 

Musical Director Bernice Ewing 

Chief Engineer S. C. Dier 

© 

KTRI 

SIOUX CITY— EST. 1938 

MUTUAL BROADCASTING SYSTEM 
IOWA TALL CORN NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By . . Sioux City Broadcasting 
Company 

Business Address ..... Commerce Building 

Phone Number 8-0165 

Transmitter Location Commerce Building 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service . . . Associated Music Pub- 
lishers 

Representative Don Cooke 

Membership NAB. BMB 

Personnel 

President Dietrich Dirks 

General Manager Dietrich Dirks 

Sales Promotion Manager Fred Sandman 

Program Director Al Triggs 

Production Manager Sheldon Singer 

Publicity Director Ben Walsh 

Chief Announcer Fred Taylor 

Chief Engineer Will Easterly 

Record MC Wayne Ross 

• 

KICD 

SPENCER— EST. 1941 

MUTUAL BROADCASTING SYSTEM 
IOWA TALL CORN NETWORK 



Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Iowa Great Lakes 

Broadcasting System 

Address P.O. Box 631 

Phone Number 46 and 46 

Transmitter Location North of Spencer 

on Highways 18 and 71 

Time on the Air 6 a.m. to 12 midnight 

News Service • • AP 

Transcription Service . . . Lang- Worth, Standard, 

Cole, RCA Victor Red Seal 

Representative Donald Cooke, Inc. 

Membership NAB, BMB 

Personnel 

President-Manager .Ben B. Sanders 

Sales Manager Tom Steensland 

Sales Promotion Manager. .. .Tom Steensland 

Program Director Staton A. Dixon 

Production Manager Thomas Edwards 

Publicity Director Lee Harris 

Chief Announcer Thomas Edwards 

Musical Director Thomas Edwards 

Chief Engineer Rudolph T. Luukinen 

Record MC Thomas Edwards 



KXEL 

WATERLOO— EST. 1942 

ABC 

Frequency: 1540 Kc Power: 50000 Watts 

Owned-Operated By losh Higgins 

Broadcasting Co. 

Address Insurance Bldg. 

Phone Number 3-3371 

Transmitter Location Dysart, Iowa 

Time on the Air 5:30 a.m. to midnight 

News Service AP 

Transcription Service Standard 

National Representative .... Avery-Knodel, Inc. 
Membership. NAB, BMB 

Personnel 

President Joe DuMond 

General Manager .Joe DuMond 

Sales Manager Joe DuMond 

Sales Promotion Manager. .Elizabeth M. Gahre 

Program Director. . Em Owen 

Publicity Director Elizabeth M. Gahre 

Musical Director George Timm 

Chief Engineer Don Kassner 

Record MC Herb James 



413 




Over 90% of the farm men and women 

in this five-state area turn first to WIBW 

for helpful information and sound, dependable 

guidance concerning every phase of 

farming operation.* 



IrOlTURE 



ON its first broadcast almost a quarter-century ago, WIBW was 
dedicated to the service of American Agriculture. We have never 
lost sight of this goal. Each passing year has brought additional services 
that would help our listeners increase yields, save work, make farming 
more profitable, and farm life more attractive. 



Because we've 
never given him a 
bum steer, the man 
of the house has 
absolute confidence 
in the brands we 
recommend. He 
asks for and buys 
them by name. 



Through care- 
fully planned pro- 
grams and close 
cooperation with 
farm organization 
and 4-H Club lead- 
ers, WIBW is 
building a second 
?eneration of those 
who buy because 
they "heard it on 
WIBW." 





Because our years of homemaking sug- 
gestions have helped the women of 
these "First Families" make their 
homes more attractive and their house- 
work easier, they are quick to act upon 
our buying suggestions. Just ask any 
merchant how much faster WIBW- 
advertised products move. 



The First Families of Agriculture LIVE HERE 



Here is our Vz m.v. line. It encloses the accumulated 
buying power from years of bumper crops — plus that 
of 1946, the largest ever harvested and sold at such 
high prices. Here too are the homes where WIBW 
is the "most-listened-to" station.* 

Kansas Radio Audience, 1946. 



WW JL MtkW WW n K mm ■ ■■ ■% v COLUMBIA'S OUTLET FOR KANSA! 

— = ; b t N L U D T ■ 




>PER PUBLICATIONS. INC. 



NEW YORK. CHICAGO. KANSA! 



414 



Estimated Population 1 ,816 ,837— Radio Homes 475,41* 
Stations in State 19 



(CALL LETTERS TO BE ASSIGNED) 
ARKANSAS CITY* 

Frequency: 1280 Kc Power: 1000 Watts 

Permittee The Travelers Pub. Co. 



'C.P. 



KVAK 

ATCHISON— EST. 1939 

MUTUAL— KBS 

Frequency: 1450 Kc (CP-1200) 

Power: 250 Watts ...(CP-1000) 

Owned-Operated By S. H. Patterson 

Address 422 Vz Commercial St. 

Phone Number 1420 

Transmitter Location East Atchison, Mo. 

Time on the Air 6 a.m. to midnight 

News Service AP 

Transcription Service ..... KBS, McGregor, BMI 

Representative William G. Rambeau 

Membership. NAB, BMB 

Personnel 

Owner S. H. Patterson 

General Manager Jerry Akers 

Manager David G. Roberts 

Sales Manager Les Cox 

Program Director Allen R. Menefee 

Publicity Director Allen R. Menefee 

Chief Announcer Frank "Toby" Wizardi 

Chief Engineer Harry P. Elliott, Jr. 

Record MC Gordon Morris 



K G G F 

COFFEYVILLE— EST. 1930 

ABC 

Frequency: 690 Kc Power: 1000 d.; 500 n. 

Owned-Operated By Hugh J. Powell 

Address. 8th and Elm 

Phone Number 147 

Transmitter Location .. South Coffeyvllle, Okla. 

Time on Air Sundays, 7 a.m.-l 1 p.m.; 

Weekdays, 6:45 a.m. to 11 p.m. 

Newspaper Affiliation Coffey ville Journal 

News Service AP 

Transcription Service . . . NBC Thesaurus, World 
Representative Weed & Co. 

Personnel 

Owner .Hugh J. Powell 

Station Manager Bert K. Powell 



K G N 

DODGE CITY— EST. 1930 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1370 Kc Power: 1000 d„ 250 n. 

Owned-Operated By Dodge City Broad- 
casting Co. 

Address 705 Second Avenue 

Phone Number 1100 

Transmitter Location West Park Rd. 

Time on the Air 7 a.m. to 10 pan. 

Newspaper Affiliation . Dodge City Daily Globe 

News Service AP 

Transcription Service World 

Representative Arthur H. Hagg and 

Associates 
Membership. NAB, BMB 

Personnel 

President J. C. Denloae 

Station Manager N. C. Petersen 

Program Director Herschell Holland 

Chief Engineer. Ralph Hickman 



KTS W 

EMPORZA— EST. 1939 

MUTUAL BROADCASTING SYSTEM 
KANSAS STATE NETWORK 

Frequency: 1400 Kc Power: 250 Watt* 

Owned-Operated By . . .Emporia Broadcast- 

ing Co., Inc. 

Address 613 Merchant St. 

Phone Number 1S3 

Transmitter Location .... South Edge of Emporia 

City limits 
Time on the Air. 6:30 a.m. to 12 mid. 

Sundays: 7:30 a.m. to 12 mid. 

News Service AP 

Transcription Services World, Standard 

Membership ....... NAB, BMB 

Personnel 

President J. Nelson Rupard 

General Manager J. Nelson Rupard 

Sales Manager Wendell Elliott 

Sales Promotion Mgr. Burton D. Harrison 

Program Director Grenville Darling 

Publicity Director Burton D. Harrison 

Chief Announcer. Grenville Darling 

Musical Director John R. Mickey 

Chief Engineer Paul H. Daniels 



415 



KANSAS 



K I U L 

GARDEN CITY— EST. 1935 

MUTUAL— KBS 
KANSAS STATE NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned F. D. Conrad 

Operated By Al Pyatt 

Business Address 509 N. Main 

Phone Number 666 

Studio Address 509 N. Main 

Transmitter Location, Warner Terrace 

Time on the Air Unlimited 

News Service UP 

Transcription Service C. P. McGregor, 

Keystone 

Representatives Cox & Tanx 

Membership NAB 

Personnel 

President Frank D. Conrad 

Gen. Manager-Station Mgr Al Pyatt 

Program Director John L. Melcum 

Chief Announcer Ed Watts 

Chief Engineer Robert Bryant 

Record MC Howard Knox 



K V G B 

GREAT BEND— EST. 1937 

MUTUAL BROADCASTING SYSTEM 
KANSAS STATE NETWORK 

Frequency: 1400 Kc (CP-1590) 

Power: 250 Watts (CP-5000) 

Ownod-Operated By .KVGB. Inc. 

Address Cork Bldg. 

Phone Number 1080-L 

Transmitter Location .... 2 miles S. of city on 

highway 281 (CP-6 miles S.) 
Time on the Air 6 a.m. to 12 midnight; 

Sunday: 7:30 a.m. to 12 midnight 

News Service UP 

Transcription Service , Lang- Worth 

Representatives . . . John E. Pearson Co., SESAC 
Membership. NAB, BMB 

Personnel 

President R. C. Russell 

Vice-Pres. & Gen. Manager Clem Morgan 

Sales Manager Perry W. Reed 

Sales Promotion Mgr. . . . Kay Lovitt, Perry Reed 

Program Director Ray Beals 

Publicity Director Kay Lovitt 

Musical Director Ray Beals 

Chief Engineer . .Leo Legleiter 



KWBW 



HUTCHINSON— EST. 1935 

NATIONAL BROADCASTING CO. 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Wm. Wyse 

Operated By The Nation's Center 

Broadcasting Co. 

Address 101 East Avenue A 

Phone Number 5202 

Transmitter Location 101 East Avenue A 

Time on the Air Unlimited Time 

News Service AP 

Transcription Service Lang-Worth, Standard 

Membership NAB, BMB 

Personnel 

President-Gen. Mgr William Wyse 

Sales Manager .William Campbell 

Program Director Warren Edmundson 

Publicity Director Dick King 

Chief Announcer George Alden 

Musical Director WaTren Edmundson 

Chief Engineer John Swaff ord 

Record MC Jack Campbell 



KCKN 



KANSAS CITY— EST. 1936 

MUTUAL BROADCASTING SYSTEM 

(After 6 PM) 

Frequency: 1340 Kc. ...... . .Power: 250 Watts 

Owned By Capper Publications, Inc. 

Operated By The KCKN Broadcasting Co. 

Address 300 Waltower Bldg., Kansas 

City, Mo. 

Phone Number Victor 3864 

Transmitter Location. ...... .901 North 8th St.. 

Kansas City, Kans. 

Time on the Air 7 a.m. to 1 1 p jn. 

Newspaper Affiliation . The Kansas City Kansas 

News Service AP & UP 

Transcription Service. Standard Radio 

Representative. .... .Capper Publications, Inc. 

Membership. NAB, BMB 

Personnel 

General Manager . .Ben Ludy 

Station Manager Ellis Atteberry 

Sales-Commercial Manager Joe Story 

Production Manager George Stump 

Chief Announcer Eddie Clarke 

Gniel Engineer Max WUJkae 



416 



^K^3^^^^^l 



?G POWER that pays off in SALE 






GREATER KANSAS CITY 
MARKET DATA 

COUNTIES O.P.A. Net Effective 

(and Important Civilian pop. Buying Income 

Cities) 2-15-44 (After Taxes) 

Jackson (Mo.)....485,900 $672,286,000 

Kansas City.. 431,700 615,119,000 

Wyandotte (Ks.).l 44,500 180,556,000 

Kansas City 135,000 169,100,000 

Johnson (Ks.) 40,200 23,771,000 

COUNTIES 
(and Important Total Retail Homes with 

Cities) Sales Radios 

Jackson (Mo.)....$400,347,000 133,067 

Kansas City 373,286,000 112,945 

Wyandotte (Ks.).. 73,602,000 36,676 

Kansas City 68,559,000 31,163 

Johnson (Ks.) 12,009,000 8,552 

SOURCES: Homes with Radios— Bureau of 
Census. All other data — Sales Manage- 
ment's "SURVEY OF BUYING POWER," 
May 10, 1946. (Reprinted with permission.) 




look to 



REATER KANSAS CITY. 



and for RADIO ADVERTISING 
that pays off in RESULTS, 

4*e KCKN 

Yes, for radio advertising that pays 
off in RESULTS, hire KCKN to de- 
liver your sales messages to Kansas 
Citians. KCKN, and only KCKN, 
programs specifically and exclu- 
sively for the Greater Kansas City 
market. Result is that Kansas Citi- 
ans look to KCKN for the kind of 
radio entertainment they like. 
Thus, through KCKN, you may sell 
a substantial share of Greater Kan- 
sas City's eight hundred million 
dollar buying power (AFTER 
taxes) without the rate penalty of 
out-state coverage. 
Wire or phone your nearest Capper 
office for availabilities. 

MUSIC BY DAY-MUTUAL AT NIGHT 



8 EN LtjD Y, <SEf*KRAL MANAGER. KCKN. KANSAS C*TY . . , WIBW. TO»»EKA \ 

EtUS ATTfBEMY, wanagur, KCKN. kan*a» city J 



CAPPMR PUBLICATIONS, Inc. 



NEW YORK 17; 420 LEXINGTON AVENUE MOHAWK 4-32B0 

SAN FRANCISCO 4: iao7 rues building Douglas saao 



CHICAGO 1: IOO NORTH MICHIGAN AVENUE CENTRAL M77 
KANSAS CITY S: $90 WALTOWIR BUILOlWtt victor m#* 



KANSAS 



KWHK 

HUTCHINSON— EST. 1946 

KEYSTONE 
Frequency: 1190 Kc... Power: 1000 w. d. only 

Owned-Operated By James E. Murray 

Address 12 W. 5th Street 

Phone Number 3-100 

Transmitter Location .... Hutchinson, Kans. 

Time on the Air. . .Local sunrise to local sunset 

News Service AP 

Transcription Service NBC Thesaurus 

Representative Homer Griffith Co., Inc. 

Membership .BMB, NAB (applying) 

Personnel 

Owner James E. Murray 

General Manager Vern Minor 

Sales Manager Frank BaTtley 

Program Director Sherwood Parks 

Chief Announcer .Adrian Leonida 

Musical Director. Bruce Murray 

Chief Engineer .Millard H. Clary 



KFKU 

LAWRENCE— EST. 1924 

Frequency: 1250 Kc... Power: 5000 d.; 1000 n. 
Owned-Operated By ..... . University of Kansas 

Address Lawrence 

Phone Number .K. V. Exchange 

Transmitter Location Tonganoxie, Kans. 

Time on the Air Shares time with WREN 

New* Service . .INS 

Personnel 

Station Manager Harold G. Ingham 

Chief Engineer B. P. Stringham 

* Non-Commercial Station 

e 

WREN 

LAWRENCE— EST. 1926 

ABC 

Frequency: 1250 Kc Power: 5000 d.« 1000 n. 

Owned-Operated By. .The WREN Broadcasting 

Co., Inc. 

Address WHEN Bldg. 

Phone Number 110 

Transmitter Location Tonganoxie, Sans. 

Time on the Air I6V2 hours dally; 

16 hours Sunday 

News Service INS 

Transcription Service. ........ .NBC Thesaurus 

Representative. ...... .Geo. P. HoUlngbery Co. 

Membership NAB 



Personnel 

President .R. C. Jackman 

General Manager Verl Bratton 

Commercial Manager Larry Cotton 

Merchandising Manager John P. Bondeson 

Program Director Arden Booth 

Publicity Director John P. Bondeson 

Musical Director Arden Booth 

Chief Engineer. ... Carl Bliesner 

• 

KSAC 

MANHATTAN— EST. 1924 

Frequency: 580 Kc Power: 1000 d., 500 n. 

Owned-Operated By Kansas State College 

Address College Campus 

Phone Number 3395 or 4463 

Transmitter Location College Campus 

Time on the Air Shares time 

Personnel 

President. Milton S. Eisenhower 

General Manager Dean H. Umberger 

Station Manager Dean H. Umberger 

Program Director L. L. Longsdorf 

Chief Announcer Grant A. Salisbury 

Chief Engineer Bernard P. Holbert 

* Non-Commercial Station 



KOAM 

PITTSBURG—EST. 1937 

NATIONAL BROADCASTING CO. 
Frequency: 860 Kc. . . .Power: 5000 Watts, day 
Owned-Operated By. The Pittsburg 

Broadcasting Company, Inc. 

Address. P.O. Box 603 

Phone Number 2165 

Studio Address Commerce Bldg. 

Transmitter Location 3V2 miles E. of 

Pittsburg 

Time on the Air 5 a.m. to 12 midnight 

News Service AP 

Transcription Service. .... .World Broadcasting 

Representative. John E. Pearson Co. 

Membership NAB 

Personnel 

President .E. Victor Baxter 

Station Manager .R. E. Wade 

Chief Announcer. .Louis Martin 

Chief Engineer Leo Stafford 



KS A L 

SALINA— EST. 1937 

MUTUAL BROADCASTING SYSTEM 
KANSAS STATE NETWORK 



418 



KANSAS 



Frequency: 1150 Kc Power: 1000 Watts 

Owned-Operated By KSAL. Inc. 

Address Journal Bldg. 

Phone Number J»° 

Transmitter Location State Street Rd. 

Time on the Air 18 hour* daily. 

Sunday, 17 hours 

News Service • • •** 

Transcription Service Lang-Worth. 

SE3AC. Standard 

Representative John E. Pearson Co. 

Membership NAB. BMB 

Personnel 

President R. J- Laubengayer 

General Manager. R. I. Laubengayer 

Station Manager R- V. Jensen 

Sales Manager R. V. Jensen 

Chief Engineer . .N. E. Vance. Jr. 

e 

WI'B-W 

TOPEKA— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 580 Kc .Power: 5000 Watts 

Owned-Operated By .Capper Publications. 

Inc. 

Business Address 1035 Topeka Ave. 

Phono 3-2377 

Studio Address 1035 Topeka Ave. 

Transmitter Location Seven miles west ol 

Topeka 

Time on the Air Shares Time 

Newspaper Affiliation Capper Publications. 

Inc. 

News Service UP. AP 

Transcription Service Standard Radio 

Representative Capper Publications. Inc. 

Personnel 

President H. S. Blake 

General Manager Ben Ludy 

Sales Manager Ben Ludy 

Program Director .Maude Carlson 

Publicity Director Bob McClure 

Musical Director Maude Carlson 

Chief Engineer K. G. Marquardt 

See Page 414 

• 

KANS 

WICHITA— EST. 1936 

NATIONAL BROADCASTING CO. 

Frequency: 1240 Kc Power: 250 Watts 

Cwned-Operated By. .Kansas Broadcasting, Inc. 

Address 1015 North Broadway 

Phone Number 4-2387 

Transmitter Location Lassen Hotel Bldg. 

Time on the Air 6 a.m. to midnight 

News Service AP & UP 



Transcription Service NBC Thesaurus; 

Standard 

Representative Taylor-Howe-Snowden 

Membership NAB, BMB 

Personnel 

President O. L. Taylor 

General Manager. Archie Taylor 

Sales Manager . . H. W. Allen 

Merchandising Manager V. E. Rugh 

Program Director Bob Drake 

Publicity Director V. E. Rugh 

Chief Engineer Ted Heithecker 

Record MC Paul Wilson 



K F H 

WICHITA— EST. 1923 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1330 Kc Power: 5000 Watts 

Owned-Operated By Radio Station KFH 

Company 

Address KFH Building 

Phone Number 2-4491 

Transmitter Location RFD No. 3, Wichita, 

Kansas 

Time on the Air 6:00 a.m. to 12 midnight 

Newspaper Affiliation Wichita Eagle 

News Service AP. UP 

Transcription Service » . Lang- Worth 

Representative Edward Petry & Company 

Membership NAB, BMB 

Personnel 

President M. M. Murdock 

Station Manager Plez S. Clark 

Sales Manager Clark A. Luther 

Program Director Vernon Reed 

Chief Engineer Amos Dadisman 

K F B I 

WICHITA— EST. 1923 

ABC-MBS 
KANSAS STATE NETWORK 

Frequency: 1070 Kc Power: 5000 d., 1000 n. 

Owned-Operated By Farmers and Bankers 

Broadcasting Corporation 

Address 1st & Market Sts. 

Phone Number 2-1447 

Transmitter Location 42nd and Broadway 

Time on the Air 6 a.m. to 1 a.m. 

News Service INS & UP 

Transcription Service World, Cole 

Representative ..... George P. Hollingberry Co. 

Personnel 

General Manager Robert K. Lindsley 

Commercial Manager D. W. McCoy 

Chief Engineer K. W. Pyle 



419 




WHAS 

LOUISVI LLE 

enters its 25th year on the air 
A respected pioneer today as yesterday 



A radio pioneer in fact as well as spirit, WHAS went on the air July 18, 1922 with a 
power of 500 watts. Today, twenty-five years later, broadcasting on a clear channel 
frequency of 840 kilocycles with a power of 50,000 watts, WHAS continues its leadership 
in radio. 

Power . . . receptibility . . . program and technical excellence — these represent cnly one 
side of the WHAS story. The interests, the sympathies, the labors of WHAS are part-and- 
parcel of its millions of listeners. Through service during flood and prosperity, in peace 
and war, Radio Station WHAS has become indigenous to the market it serves. There is 
no greater tribute. 

WHAS is again pioneering with the first and only operating FM station in Louisville: 
WCJT, 24 kc, 99.5 mc. 



50,000 watts, clear channel 
CBS Affiliate 



Represented nationally by 
Edward Petry and Co., Inc. 



420 



— KENTUCKY— 

Estimated Population 2,7 '51 ,245— Radio Homes 553,602 
Stations in State 23 



WCMI 

ASHLAND— EST. 1935 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned Ashland Broadcasting Co. 

Operated Ey The Nunn Stations 

Address Box 949 

Phone Number 3010 

Studio Address 20th & Front Streets. 

Radio Center 

Transmitter Location 4803 Clay St. 

Time on the Air 6:30 a.m. to 1:05 a.m„ 

Weekdays: 7 a.m. to 1:05 a.m. 

News Service UP 

Transcription Service NBC Thesaurus, 

World 

National Sales Office The Nunn Stations 

Representative John E. Pearson Co. 

Membership NAB. BMB 

Personnel 

President Gilmore N. Nunn 

General Manager Joseph B. Matthews 

Station Manager Joseph B. Matthews 

Sales Manager Joseph B. Matthews 

Merchandising Manager James Cress 

Program Director John W. Fell 

Chief Engineer Clarence W. Weaver 



W L B J 

BOWLING GREEN— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By.. Bowling Green Broad- 
casting Corp. 

Address Fairview & Lehman Aves. 

Phone Number . 1340-1 

Transmitter Location . Fairview & Lehman Aves. 

Time on the Air 6 a.m. to 1 1 p.m. 

News Service UP 

Transcription Service Lang-Wcrth 

Representative Burn-Smith Co. 

Membership NAB, BMB 

Personnel 

President & Station Manager Ken D. Given 

Sales Manager Ken D. Given 

Promotion Manager Helen Given 

Production Manager William Kuznitsof 

Publicity Director Jaunita Britt 



Program Director Joe Hamilton 

Chief Engineer Joe Pentecost 

Record MC Fred Bradshaw 

G 

WCTT 

CORBIN— EST. 1946 

Frequency: 1400 Kc Power: 250 Watts 

Cwned-Operated By The Corbin Times- 
Tribune, Inc. 

Address Corbin. Ky. 

Transmitter Location Corbin, Ky. 

Time on the Air 16 hours planned 

Newspaper Affiliation The Corbin Times- 
Tribune 

News Service AP 

Membership NAB, BMB 

Personnel 

President-Owner J. Springer Robinson 

Station Manager S. G. Hembree 

Chief Engineer Russell Henson 

WFKY 

FRANKFORT 

Frequency: 1490 kc Power: 250 Watts 

Owned-Operated By 

Frankfort Broadcasting Co. 

Address 317 Ann St. 

Phone Number 421 

News Service AP 

Personnel 

President J. Sneed Yager 

Gen.-Com. Manager Clarence H. Fleming 

Program-Promotion Man Marshall L. Peace 

* Construction Permit. 

WKAY 

GLASGOW— EST. 1946 

SOUTHERN KENTUCKY NETWORK 

Frequency: 1490 kc Power: 250 Watts 

Owned-Operated By Glasgow Broadcasting Co. 
Address P.O. Box 407 or 

Happy Valley Road 

Phone Number 598 & 632 

Transmitter Location Happy Valley Road 

Time on the Air 6 a.m. to 11 p.m.; 

Sunday: 7 a.m. to 11 p.m. 



421 



KENTUCKY 



News Service UP 

Transcription Service World, Capitol 

Membership NAB, BMB 

Personnel 

President Gordon E. Brown 

General Mgr.-Sales Mgr. . . . Charles W. Powers 

Station Manager Charles W. Powers 

Chief Announcer Loel Passe 

Chief Engineer Edward C. Lockwood 



L 

HARLAN— EST. 1941 

MUTUAL BROADCASTING SYSTEM 
KBS 

Frequency: 1230 Kc . . . .Power: 250 Watts 

Owned-Operated By .Blanfox Radio 

Company, Incorporated 

Address So. Main St. 

Phone Number 625 

Transmitter Location So. Main St. 

Time on the Air .6 a.m. to 11 p.m. 

News Service UP 

Transcription Service Standard 

Representative . Burn-Smith Co. 

Personnel 

General Manager R. B. Helms 

Sales-Commercial Mgr C. E. Whikehart 

Program Director Eula Jones 

Chief Engineer .J. Francke Fox 

Record MC Harry Day 

• 

WS N 

HENDERSON— EST. 1941 

MUTUAL 

Frequency: 860 Kc Power: 500 w. d. only 

Owned-Operated By Henderson Broad- 
casting Co., Inc. 

Address Zion Rd. 

Phone Number 3923 

Transmitter Location Zion Rd. 

Henderson 

Time on the Air Local sunup to local 

sundown 

News Service UP & AP 

Transcription Service . . . NBC Thesaurus, Asso- 
ciated Music 

Representative .Sears & Ayer, Helen Wood 

Membership NAB, BMB 

Personnel 

President Pierce E. Lackey 

General Mgr.-Station Mgr. .... Hecht S. Lackey 

Sales Manager Hecht S. Lackey 

Sales Promotion Mgr Vernon R. Nunn 

Program Director .Martha Jane Reed 

Publicity Director Vernon R. Nunn 



Chief Announcer Martin E. Schaeffer 

Musical Director Eddie Duncan 

Chief Engineer B. A. Smith 

Record MC Vernon R. Nunn 

WHOP 

HOPKINSVILLE— EST. 1939 

COLUMBIA BROADCASTING SYSTEM 
KBS 

Frequency: 1230 Kc . Power: 250 Watts 

Owned-Operated By Hopkinsville Broad- 
casting Co., Inc. 

Address. P.O. Box 539, Cadiz Rd. 

Phone Number 1025, 1026 

Transmitter Location Cadiz Road 

Time on the Air 6 a.m. to 11:30 p.m.; 

Sunday: 7 a.m. to 11:05 p.m. 

News Service UP & AP 

Transcription Service ..... World Broadcasting 
System, M. M. Cole 

Representative Sears & Ayer, Helen Wood 

Membership. . NAB, BMB 

Personnel 

President Pierce E. Lackey 

General Mgr.-Secretary F. Ernest Lackey 

Sales Promotion Manager. . . .Katherine Peden 
Program Director. .......... .Katherine Peden 

Publicity Director Katherine Peden 

Chief Engineer T. E. Brewer 

Record MC Leo Wilson, Charles Stratton 



WKLX 

LEXINGTON— EST. 1946 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Operated By. .Fayette Broadcasting Co. 

Address Phoenix Hotel 

Phone Number 8115 

Transmitter Location. Greendale Rd. 

Time on the Air .5 a.m. to 12:05 a.m. 

News Service AP 

Transcription Service Lang-Worth, 

Standard, Cole 

Representative . Adam J. Young, Jr., Inc. 

Membership NAB 

Personnel 

President Phi'.ip Ardery 

General and Commercial Mgr. . . Dewey H. Long 

Sales Manager Robert H. Moore 

Asst. Mgr. & Program Director . . Phil Sutterf ield 

Production Manager Floyd William Hess 

Publicity Director Phil Sutterfield 

Chief Announcer Floyd William Hess 

Musical Director Betty Brady 

Chief Engineer Royce O. Woodward 

Record MC Bill Moore, Arty Kay 



422 



KENTUCKY 



W L A P 

LEXINGTON— EST. 1933 

AMERICAN BROADCASTING CO. 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By . . . American Broadcasting 

Corp. 

Address Radio Bldg., Walnut and Short Sts. 

Phone Numbers 1721-22-23-70 

Transmitter Location. . . . .Mason-Headley Road 
Time on the Air 5 a.m. to 12:05 a.m.; 

Sunday: 7:30 a.m. to 12:05 a.m. 

News Service UP 

Transcription Service ... World, Thesaurus 

National Sales Office John Ballard 

Representative John E. Pearson Co. 

Membership NAB, BMB 

Personnel 

President-General Mcrr. ...... Gi'more N. Nunn 

Station-Commercial Manager. .Miller A. Welch 

Program Director J. B. Faulconer 

Production Manager Henry Allin 

Chief Engineer Sanford Helt 

• 

WLEX 

LEXINGTON— EST. 1946 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Central Kentucky 

Broadcasting Co. 

Address Box 985 

Fhone Number 2901 

Transmitter Location . . Russell Cave Rd„ R.R. 3 

News Service AP 

Transcription Service SESAC, Capitol, 

Associated 
Membership .NAB 

Personnel 

President J. Douglas Gay, Jr. 

General and Station Mgr Neil Cline 

Chief Engineer Theodore E. Jones 

WAVE 

LOUISVILLE— EST. 1933 

NATIONAL BROADCASTING COMPANY 

Frequency: 970 Kc Power: 5000 Watts 

Owned-Operated By. ....WAVE, Incorporated 

Address 334 E. Broadway 

Phone Number Wabash 6543 

Transmitter Location Hamburg Pike, 

Jeffersonville, Ind. 

Time on the Air... 5 a.m. to 12 midnight 

News Service INS, AP 

Transcription Service NBC Thesaurus, 

Lang-Worth 



Representative Free & Peters, Inc. 

Membership NAB, BMB 

Personnel 

President George W. Norton, Jr. 

General Manager Nathan Lord 

Sales-Commercial Mgr. James F. Cox 

Merchandising Mgr Eugene W. Leake, Jr. 

Program Director George Patterson 

Production Manager H. B, Black well 

Musical Director Earle Keller 

Chief Engineer W. E. Hudson 

• 

W G R C 

LOUISVILLE— EST. 1936 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By ... . Northside Broad. Corp. 

Address Kentucky Home Life Bldg. 

Phone Wabash 8871 

Transmitter Location . . Preston & Woodbine Sts. 
Time on the Air 5 a.m. to 2 ajn.j 

Sunday: 6 ajn. to 2 a.m. 

News Service AP & UP 

Transcription Service Standard Radio; 

Lang-Worth 

Representative The Walker Co. 

Membership NAB, BMB 

Personnel 

President J. Porter Smith 

Vice-Pres. & General Mgr. . . . Charges L. Harris 

Station Manager Charles L. Harris 

Sales Manager J. Porter Smith 

Promotion Manager H. R. Hunter 

Asst. Mgr. in charge of 

Programs Ward Hatcher 

Production Manager W. S. Lukenbill 

Chief Announcer Gerald Fordyce 

Dir. of Engineering Perry W. Esten 

Record MC John Watkins 

W H A S 

LOUISVILLE— EST. 1922 

COLUMBIA BROADCASTING SYSTErT 

Frequency: 840 Kc Power: 50000 Watts 

Owned-Operated By Courier-Journal and 

Louisville Times Company 

Address 300 West Liberty St. 

Phone Number Wabash 221 1 

Transmitter Location Eastwood, Ky. 

Time on the Air 24 Hours Daily 

Newspaper Affiliation Courier-Journal and 

Louisville Times 

News Service A?» UP 

Transcription Service World, Associated 

Representative Edward Petry & Co., Inc. 

Membership NAB, BMB 



423 



KENTUCKY 



Personnel 

President Barry Bingham 

General Manager .Mark Ethridge 

Station Manager W. Lee Coulson 

Sales Manager Joe Eaten 

Promotion Manager J. M. Wynn 

Program Director R. E. Fischer 

Religious Co-Ordinator Rev. C. E. Burns 

Agricultural Co-Crdinator. .. .Frank H. Cooley 

Chief Announcer Paul Clark 

Musical Director Robert Hutsell 

Chief Engineer Orrin W. Towner 

Asst. Chief Engineer D. C. Summen'ord 

Record MC Jack Wilson 

See Page 420 



WINN 

LOUISVILLE— EST. 1940 

ABC 

Frequency: 1240 Kc. Power: 250 Watts 

Cwned-Operated Ey Kentucky Broad. Co. 

Address. ... .10th Floor Tyler Hotel, 3rd and 

Jefferson Sts. 

Phone Number. .Wabash 5148 

Transmitter Location. . . . 10th Floor, Tyler Hotel 
Time on the Air 6 a.m. to 12 midnight; 

Sunday: 7 a.m. to 12 midnight 

News Service AP 

Transcription Service C. P. MacGregor & 

Standard 
Representatives Broadcast Sales Co.. 

Homer Griffith 
Membership NAB. BMB 

Personnel 

President Nelle M. Kendrick 

General Manager ............ Harry McTigue 

Sales Manager G. F. Bauer 

Program Director M. K. McCarten 

Production Manager Edwin Kallay 

Chief Announcer Edwin Kallay 

Musical Director Claude Fraul 

Chief Engineer E. G. Rinn 



WCIF 

MADISONVILLE— EST. 1946 

Frequency: 730 Kc Power: 250 w. d. only 

Owned-Operated By Madisonville Broad 

casting Co., Inc. 

Address Madisonville, Ky. 

Phone Number 1297-8-9 

Studio Address Providence Rd. 

Transmitter Location Hanson Rd. 

Time on the Air. . .Local sunrise to local sunset 

News Service ..... AP 

Transcription Service . , .... Standard 



Representative Sears & Ayer, Helen 

Wood & Colton 
Membership NAB 

Personnel 

President Pierce E. Lackey 

General Manager F. Ernest Lackey 

Chief Announcer. John Hatcher 

Chief Engineer C. R. Frederick 



WKTM 

MAYFIELD— EST. 1946 

Frequency: 1050 Kc. . . .Power: 250 w. d. only 
Cwned-Operated By. . .Maylield Broadcasting 

Co., Inc. 

Address Mayfie'.d, Ky. 

Phone Number 46 

Studio Address Mayfield Hotel 

Transmitter Location . . 2V2 miles on Highway 98 

Time on the Air Daylight hours 

News Service AP 

Transcription Service Standard 

Representative Sears & Ayer, Helen 

Wood & Colton 

Personnel 

President Frank O. Evans 

Vice-Pres. <S Gen. Mgr Pierce E. Lackey 

Station Manager Wayne R. Morgan 

Chief Announcer Ralph L. Haskins 

Chief Engineer Ernest J. Pell 

• 

(CALL LETTERS TO BE ASSIGNED) 
MAYFIELD* 

Frequency: 910 Kc Power: 1000 Watts 

Permittee Purchase Broadcasting Co., Inc. 

*C.P. Pending 

W N G 

MAYFIELD 

Frequency: 1320 Kc Power: 1000 Watts 

Licensee Mayfield Broadcasting Co. 

*C.P. 

W M I K 

MIDDLEBORO 

Frequency: 560 Kc Power: 500 Watts 

Licensee Middleboro Broadcasting Co. 

*C.P. (Hearing 7-25-46 resulted in original ap- 
plication for 250 Watts on 1450 Kc. being amended 
as above.) 



424 



KENTUCKY 



WOMI 

OWENSBORO— EST. 1938 

MUTUAL— KBS 

Frequency: 1490 Kc. Power: 250 Watts 

Owned-Operated By Owensboro Brood- 
casting Co. 

Address P.O. Box 536 

Phone Number .420, 421 

Transmitter Location Owensboro. Ky. 

Time on the Air 7 a.m. to 11:30 p.m. 

Newspaper Affiliation. .Owensbcro Messenger, 
Owensboro Inquirer 

Transcription Service Lang- Worth 

News Service AP 

Representative Burn-Smith Co., Inc. 

Membership NAB. BMB. KBA 

Personnel 

President Lawrence Hager 

General Manager Hugh O. Potter 

Station Manager Hugh O. Potter 

Asst. Manager Marshall Bruner 

Merchandising Mancger ..... Marshall Bruner 

Program Director Cliff ordean Potter 

Production Manager Alan Reinhardt 

Publicity Director Hugh Potter 

Chief Engineer Leslie Goodaker 

Record MC Norman Hall 



WKYB 

PADUCAH— EST. 1946 

MUTUAL 

Frequency: COO Kc Power: 1000 w. d. only 

Owned-Operated By. . . .Paducah Newspapers. 
Inc.. 

Address 504 Kentucky Ave. 

Phone Number 800 

Transmitter Location. . . .5 mi'.es S. of Paducah 

on U.S. Highway 45 
Time on the Air. . .Local sunrise to local sunset 
Newspaper Affiliation The Paducah Sun- 
Democrat 

News Service AP 

Transcription Service Thesaurus, Standard 

National Sales Office Burke. Kuipers & 

Mahoney. Inc. 
Membership NAB 

Personnel 

President Edwin J. Paxton. Sr. 

General Manager Edwin J. Paxton, Jr. 

Commercial Manager Sam Livingston 

Sales Merchandising Mgr Sam Livingston 

Musical Director Neil Mclntyre 

Chief Engineer C. G. Sims 



W PA D 

PADUCAH— EST. 1930 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1450 Kc .Power: 250 Watts 

Owned-Operated By ..... . Paducah Broadcast- 
ing Co.. Inc. 
Business Address ..... Taylor Bldg., 4th and 
Broadway 

Phone Numbers 4100-1-2 

Studio Address Taylor Bldg. 

Transmitter Location 9th & Terrell Sts. 

Time on the Air 5 a.m. to 12 midnight 

News Service UP & AP 

Transcription Service World. Cole 

Representative Sears & Ayer. 

He'en Wood 
Membership NAB. BMB 

Personnel 

President-Gen. Mgr Pierce E. Lackey 

Station Manager W. Prewitt Lackey 

Sales-Commercial Mgr W. Prewitt Lackey 

Sales-Merchandising Manager Gene Peak 

Program Director Evelyn Carroll 

Production Mgr.-Publicity Dir Gene Peak 

Chief Announcer Ray Mofield 

Musical Director Lynn Wolfe 

Chief Engineer U. C. Morris 

Record MC J. B. Fowler 



For the best 
in Broadway and 
Hollywood news . . 

AP 



425 




• New Orleans ONLY 24-hour Radio Station! 

• Accents local programming & public-interest broadcasts. 

• Carries BOTH Associated Press & United Press News 
Service, assuring listeners complete news coverage around 
the clock. 

• 5,000 "Watts, delivering 20,000 Watts in the populated 
areas of South Louisiana & the Gulf Coast. 

• First in Daytime Listening (Hooper). 

• Occupies the Central dialing position of — 1280. 

• Affiliate of the American Broadcasting Company. 



JOHN BLAIR, Representative 



426 



=L©yisnAiNiA — 

Estimated Population 2,555,547 — Radio Homes 485,482 
Stations in State 19 



K A L B 

ALEXANDRIA— EST. 1935 

ABC 
LOUISIANA NETWORK 

Frequency: 580 Kc Power: 1000 Walts 

Owned-Operated By Alexandria Broad- 
casting Co., Inc. 

Address SOSV2 Johnston St. 

Phone Numbers 3335-6 

Transmitter Location Wardville. La. 

Time on the Air. .6:30 a.m. to 11 p.m.; Sunday, 
8 a.m. to 10:35 p.m. 

News Service .INS-AP 

Transcription Service .World 

Representatives. , Weed & Co. 

Personnel 

President Walter H. Allen 

General-Commercial Manager. .E. R. Cappellini 

Program Director Janet Baker Immler 

Chief Announcer Ed Rand 

Chief Engineer. Jesse Sexton 



KPDR 

ALEXANDRIA— EST. 1948 

MUTUAL 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By .Central Louisiana 

Broadcasting Corp. - : > v 

Address 1710 Jackson, P.O. Box 1867 

Phone Number S568 

Transmitter Location Upper Fourth St. 

Time on the Air 6 a.m. to 11 p.m.; 

Sunday: 8 a.m. to 10 p.m. 

News Service AP 

Transcription Service. ....... .NBC Thesaurus 

Personnel 

President-General Mgr.. . . . . .E. Levy 

Manager Jcel M. Hirsch 

Commercial Manager N. S. Cruse 

Program Director. J. Church 

Pub'icity Director N. S. Cruse 

Chief Engineer H. Shean 



IC S Y L 

->$"■ ALEXANDRIA 

Frequency: 1400 Kc .Power: 250 Watts 

Licensee Fox Broadcasting Co. 

*C.P. 



I 



BATON ROUGE— EST. 1934 

NBC 
LOUISIANA NETWORK 

Frequency: 1150 Kc Power: 5000 Watts 

Owned-Operated By Baton Rouge Broad- 
casting Co., Inc. 

Address 444 Florida St. 

Phone Number .5271-2 

Transmitter Location Roosevelt Road 

Time on the Air 6 a.m. to midnight; 

Sunday, 7 a.m. to midnight 
Newspaper Affiliation. ... .Baton Rouge State- 
Times, Baton Rouge Morning Advocate 

News Service : . . . . . AP, UP 

Transcription Service World Broadcasting, 

Standard 
Representative. .Geo. P. Hollingbery Company 
Membership NAB, BMB 

Personnel 

President ...Charles P. Manship, Jr. 

Executive Vice-Pres H. V. Anderson 

SSation Manager J. Roy Dabadie 

Sales Manager T. E. Gibbens 

Program Director Ralph H. Sims 

Production Manager Robert H. Scearce 

Publicity Audrey Sto'zenthaler 

Chief Announcer John E. Ferguson 

Music Lola LeBlanc 

Chief Engineer. Vernon E. Dudley 



WLCS 

BATON ROUGE— EST. 1946 

AMERICAN BROADCASTING CO. 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Air Waves, Inc. 

Address .204 North St. 

Phone Number 2-4411 

Transmitter Location 3399 Broussard St. 

Time on the Air 6 a.m. to 12 midnight; 

Sunday: 7 a.m. to 12 midnight 

News Service AP. INS 

Transcription Service NBC Thesaurus, 

Associated 
Representative. Joseph Hershey McGillvra, Inc. 
Membership NAB 

Personnel 

President-Owner. . .Harry B. Nelson 

General Manager Earl H. Smith 

Commercial Manager Earl H. Smith 

Program Director .Quitman Henley 

Chief Engineer William H. Bland, Jr. 

Record MC Dan Willis 



427 





KMLB has more 
listeners than ail other 
stations combined in 
Northeastern Louisiana 

For the third straight year, authenticated listening surveys con- 
clusively prove that KMLB has more listeners in Monroe and 
Northeastern Louisiana THAN ALL OTHER STATIONS COMBINED! 

Reach this $103,629,000 annual buying power with 
KMLB — the only radio facility clearly heard in this area! 



REPRESENTED 

b y 



AFFILIATED WITH 

AMERICAN BROADCASTING CO., INC. 



J. C. LINER, JR., Mgr. 



LOUISIANA 



KCIL 

HOUMA— EST. 1946 

MUTUAL 

Frequency: 1490 Kc Power: 250 Walls 

Owned-Operated By. . . .Charles W. Lamar, Jr. 

Address P.O. Box 1031 

Phone Number 2047 

Studio Address Baycu Black Dr. 

Transmitter Location Bayou Black Dr. 

Time on the Air 6 a.m. to 12 midnight 

News Service AP 

Transcription Service World 

Representative William G. Rambeau Co. 

Membership NAB 

Personnel 

President-Owner Charles W. Lamar. Jr. 

General Manager Frank Conwell 

Sales Manager D ck Walsh 

Program Director Keith Kenney 

Publicity Director Mary E. Conwell 

Chief Engineer J. Fredrick Darby 

Record MZ John Bowie 

• 

KVOL 

LAFAYETTE— EST. 1935 

NATIONAL BROADCASTING CO. 

Frequency: 1349 Kc Power: 250 Watts 

Owned-Operateii By Evangeline Broad- 
casting Company, Inc. 

Address 519 Buchanan St. 

Phone Numbers 336, 2062, 2101 

Studio Address 519 Buchanan 

Transmitter Location Scott Road 

Time on the Air 6:30 a.m. to 11 p.m. 

Newspaper Aifiliation Lafayette Daily 

Advertiser Ga-ette, Inc. 

News Serv'ce AP 

Transcription Service World 

Representative Joseph Hershey McGillvra 

Membership NAB, EMB 

Personnel 

General Manager George H. Thomas 

Sales Manager B. Hillman Bailey. Jr. 

Sales Promotion Manager Lucille LeBlanc 

Program Director Lucille LeBlanc 

Production Manager . . Lcwell Wallace McCrary 

Publicity Director A'lison Theriot. Jr. 

Chief Engineer .... Louis Pilcher 

Record MC . Albert Schnyder 



K P L C 

LAKE CHARLES— £.ST. 1935 

NATIONAL BROADCASTING CO. 
& LOUISIANA NETWORK 



Frequency: 1493 Kc Power: 250 Watts 

Owned-Operated By Calcasieu Broad- 
casting Co. 

Address P.O. Box 1521. Majestic Hotel 

Phone Number. 2713, 2714 

Studio Address Majestic Hotel 

Transmitter Location .... South & La Grange St. 

Time on the Air S a.m. to 11:07 p.m. 

News Service AP 

Transcription Service World 

Representative Tayor-Howe-Snowden 

Radio Sales 

Personnel 

President T. B. Lanford 

General Manager David Wilson 

Sales Manager Jerry Bozeman 

£ale3 Promotion Manager. . . .Felham Mills, Jr. 

Program Director Joe Campbell 

Production Manager James Toth 

Publicity Director Jerry Bozeman 

Chief Announcer A. B. Craft 

Musical Dhector James Toth 

Chief Engineer Earl C. Moses 

Record MC A. B. Craft 



KMLB 

MONROE— EST. 1930 

AMERICAN BROADCASTING CO. 

LOUISIANA NETWORK 

Frequency: 14*0 Kc Pcw*r: 5000 Watts d.. 

1000 Watts n. 
Owned-Operated By Liner's Broadcasting 

Station. Inc. 

Address P. O. Box 1723 

Phone Nurnbsr L.D. 25 

Studio Address Francis Hotel 

Transmitter Location Millhaven Rd. 

Time on the Air 5 a.m. to midnight 

News Service UP 

Transcription Service ........ Standard Radio. 

Lang-Worth 
Membership NAB. BMB 

Personnel 

President J. C. Liner 

General Manager J. C. Liner 

Sales Promotion Managar. ..... .J. C. Liner, Jr. 

Program Director Otta B. Green 

Production Mg:.-Ch!ef Announcer. .Joe Pearce 
Chief Engineer O. L. Morgan 

• 

KNOE 

MONROE— EST. 1944 

NBC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By James A. Noe 

Business Address Bernhardt Bldg. 



429 



LOUISIANA 



Phone Number 912 

Transmitter Location Louisville & 23rd St. 

Time on the Air 6 a.m. to midnight 

Transcription Service .... Thesaurus, M. M. Cole 

News Service AP 

Representative . Joseph Hershey McGillvra, Inc. 
Membership NAB 

Personnel 

Owner James A. Noe 

General Mgr.-Staticn Mgr Frank A. Browne 

Sales-Commercial Mgr Mrs. Ruth Surguine 

Program Director C. R. Mumphrey 

Chief Engineer D. K. Strong 

KANE 

NEW IBERIA— EST. 1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By . . New Ibearia Broad. Co. 

Address P.O. Box 15 

Phone Number 965, 163 

Studio Address 104 W. St. Peters St. 

Transmitter Location West Main St. 

Time on the Air 7 a.m. to 10 p.m. 

News Service . UP 

Transcription Service Standard 

Personnel 

President J. J. Davidson, Jr. 

General Manager George H. Thomas 

Sales-Commercial Mgr I. I. Femrite 

Sales Promotion Manager I. I. Femrite 

Program Director Jimmie Cooper 

Production Manager Shirley DeBlanc 

Publicity Director Louisette B. Stagg 

Chief Announcer Louis R. DeGravelles 

Chief Engineer Jimmie Cooper 

D S 

NEW ORLEANS— EST. 1923 

ABC 
LOUISIANA STATE NETWORK 

Frequency: 1280 Kc Power: 5000 Watts 

Owned By Stephens Broadcasting Co. 

Address Hotel Monteleone 

Phone Number Raymond 7135 

Transmitter Location Algiers. La. 

Time on the Air. 24 hours daily 

News Service , UP. AP 

Transcription Service Associated 

Representative.. John Blair Co. 

Operated By.. Fred Weber, E. A. Stevens, 

H. G. Wall 
Membership NAB, BMB 

Personnel 

Managing-Partner Fred Weber 



Sales Manager Charles Price 

Sales Promotion Manager. .Jeanne Spoonemore 

Program Director Stanley Holiday 

Publicity Director Jeanne Spoonemore 

Special Events Director Warren Kennedy 

Musical Director ....Joseph Schramm 

Chief Engineer Charles Whitney 

See Page 426 

• 

W J B W 

NEW ORLEANS— EST. 1926 

Frequency: 1230 Kc Power: 253 Walls 

Owned-Operated By .Charles C. Carlson 

Address .611 Canal St. 

Phone Number. Magnolia 3438-9 

Transmitter Location 3317 Bruxelle St. 

Time on the Air 6 a.m. to 1 a.m. 

News Service .*..' .....AP 

Representative William C. Rambegu Co. 

Transcription Service .Capitol 

Membership NAB 

Personnel 

President-General Mgr Charles C. Carlson 

Station & Sales Mgr . .Cy Newman 

Sales Promotion Manager: Mildred Barr 

Program Director .Hatty Nigocia 

Production Manager. . . v . .Jeff Hugg 

Publicity Director Cy Newman 

Chief Announcer. Harry Nigocia 

Musical Directcr John Merlin 

Chief Engineer Karl G. Siebold 

Record MC Harry Nigocia 



NEW ORLEANS— EST. 1926 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1450 Kc. Power: 2S0 Watts 

Owned-Operated By James A. Noe 

Address St. Charles Hotel. 211 St. 

Charles St. 

Phone Numbers Raymond 0423-4-3558 

Transmitter Location. . . .Broad & Euphrosine St. 

Time on the Air 21 hours daily 

News Service AP 

Transcription Service Standard Radio 

Representative Joseph Hershey McGillvra 

Membership NAB, BMB 

Personnel 

President-Owner James A. Noe 

General Manager James E. Gordon 

Sales Manager James E. Gordon 

Program Director Beverly C. Brown 

Publicity Director Bill Elliott 

Chief Engineer Al J. Bourgeois 

Record MC Ken Elliott 



430 



LOUISIANA 



WSMB 

, NEW ORLEANS— EST. 1925 

, NATIONAL BROADCASTING CO. 
SOUTH CENTRAL NETWORK 

Frequency: 1350 Kc Power: 5000 Waits 

Owned-Operated By WSMB. Inc. 

Address.. ....901 Canal St. 

Thone Number MA 5921 

Transmitter Location Algiers, La. 

News Service AP 

Time on the Air. ... 7 a.m. to 12 midnight 

Transcription Service 

NBC Thesaurus Lang-Worth 
Representative Edward Petry & Co. 

Personnel 

President E. V. Richards 

General Manager H. Wheelahan 

Chief Engineer H. G. Nebe 

9 

WWL 

NEW ORLEANS— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 870 Kc Power: 50000 Watts 

Owned-Opejraied By, Loyola Univ